2016 PRODUCT CATALOG

PERFORMANCE POLARIZED PROTECTION
2016 PRODUCT CATALOG
PERFORMANCE POLARIZED PROTECTION
The 2016 Guideline Polarized Eyegear product offering represents a renewed commitment to a pledge made over
10 years ago, when the team at Fisherman Eyewear introduced the first Guideline Eyegear styles; to build optical
quality, innovative and thoughtfully designed polarized sunglasses to rival our competitors. We believe that our 2016
product offering surpasses this pledge with our Bio Based Polymer frames, spring hinged temples, double injected
“non-slip” brows and nose pads, vented lenses, and of course, high quality Polarized - 100% UVA & UVB protection –
Polycarbonate lenses. Please join us in reviewing the new line presented in this catalog, we are confident that you will
be as excited about the 2016 Guideline Eyegear product offering as we are.
– The Gang at Guideline Eyegear
Guideline Lens Tints And Mirror Coatings
Our lens-tint technology centers around visible light transmission, or VLT (the amount of light reaching the
eye after passing through the lens), and is measured as a percentage. “All purpose” sunglass lenses typically
range in VLT from 15-25%, sunglasses designed for high glare situations, such as crossing a glacier, have a
range in VLT from 4-10%. Water sport sunglasses generally have a VLT between 10-20%.
LENS TINTS
MIRROR COATINGS
Great for medium to strong sun.
The darkest lens available.
VLT 11.8%
BLUE
MIRROR
An extremely versatile lens tint.
Works well as an all-day option.
VLT 12.4%
GREEN
MIRROR
AMBER
The perfect lens for low light.
Great for dawn, dusk or overcast
conditions. VLT 29.2%
SILVER FLASH
MIRROR
COPPER
The best lens tint for variable and
changing light conditions.
VLT 18.3%
GRAY
BROWN
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1-866-842-3474
Offers the strongest glare reduction
available. Ideal for bright sunny days.
VLT 11.07%
A great mirror option for all conditions
with excellent depth of field. VLT 8%
Extra glare reduction and protection for
active users. VLT 12.9%
Guideline Frame And Lens Features
Guideline Polarized sunglasses are among the highest-quality, superior-performing, price-conscious sports eyewear available.
Keeping true to our 40 year heritage of building innovative, Polarized eyewear – for 2016 we believe that, quite possibly, we
have brought together our most innovative and exciting line, yet.
LENS VENTING
INTERNAL HINGES
Reduces foggy lenses
during aerobic activities.
Added strength and durability.
POLARIZED POLYCARBONATE LENSES
Optical quality polycarbonate lenses,
never less than 1.9mm in thickness.
INTEGRATED RUBBER BROW AND NOSE PADS
Added comfort and reduced slippage.
Grilamid BTR Frame Material
54% bio based (castor bean) polymer frame is very durable and flexible. Our bio based frame material is better
for the environment than traditional sunglass frame plastics for three specific reasons – First, the CO2 emissions
generated during the manufacturing process is 44% less than what is created during the manufacturing of
traditional sunglass frame plastics. Second, the sustainably grown castor bean, and the natural oil generated
from it, is a true alternative to crude oil based plastics, and third, Grilamid BTR is fully recyclable.
Hidden Bi-Focal Lens Construction
Advanced manufacturing techniques allow the Bi-Focal element to be formed on the inside layer of the lens, making it virtually
undetectable from the front.
Scratch Resistant Coating
Scratch Resistant Coating
Mirror Coating
Injection-molded Polycarbonate Layer
with Embedded Bi-Focal Element
Injection Molded Polycarbonate Layer
Polarizing Film
glpolarized.com
PAGE: 3
Bold Performance
Guideline Eyegear’s Bold Collection embodies the outdoor enthusiast who challenges the elements on a regular
basis. Inspired by a fine attention to detail and a commitment to performance, these 2016 Guideline sunglasses
are an ideal option for a wearer whose demands of self are equal to their demands in combating the elements.
Lightweight, style forward, large format, 100% UV Protective, 100% Polarized – it’s all wrapped up in our
commitment to unequaled polarized protection and performance.
KEEL
The Keel was built to provide the ultimate in glare protection. This large frame lives up to its name, blocking light from all angles with large square
lenses and fitting larger faces. Double injected temples, rubber brow and nose pads combine to offer tremendous performance.
STYLEFRAME
96100658
Crystal Blue
96100659
Matte Black
96100660
Crystal Brown Tortoise
60040502
Matte Green
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LENS
Gray
Copper
Brown
Brown
MIRROR
Silver Flash
Silver Flash
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ECLIPSE
A true performance sunglass, the Eclipse screams for action. Wide sloped
temples, dark gunmetal accents combine with rubber brow and nose pads to
form a truly uniquely aggressive polarized sunglass. The Eclipse’s good looks and
high coverage factor are ideal for slope to surf wearers and fits a high range of
facial types.
STYLEFRAME
96100655
Crystal Blue
96100656
Crystal Green Tortoise
96100657
Shiny Black
60030004
Matte Black
SURFACE
LENS MIRROR
Gray
Silver Flash
Brown
Gray
Blue
Amber
Surface – The Surface is quickly becoming our go-to weapon against glare. With
a trim frame, sporting ideal structure for blocking out sun to the far reaches,
the Surface is a tremendous on-the-water sunglass. Rubberized nose pads and
temple tips keep the Surface in place under the most rigorous activities.
STYLE
60230001
60230202
60233401
60233502
60230031
60230262
RIO
FRAME
Shiny Black
Shiny Brown Tortoise
Matte Blue
Matte Green
Shiny Black
Shiny Brown Tortoise
LENSMIRROR
Gray
Brown
Gray
Brown
Gray
Blue
Brown
Green
NEW COLOR
NEW COLOR
An exceptional proven performer, the Rio is a bold polarized sunglass. With high
visibility temple treatments, locking hinges, rubber nose pads and a dramatic take
on the proven wrap design, the Rio offers no concession to style for the active user.
STYLEFRAME
96100645
Shiny Black
96100646
Shiny Black
96100647
Crystal Brown Tortoise
60201621
Crystal Gray Drift
WAKE
LENS MIRROR
Gray
Gray
Blue
Brown
Green
Gray
Whether you’re looking for massive coverage or you desire a large fit, the Wake
is a perfect sunglass. A frame that truly embraces its wearer, the Wake’s simple
wide temple lines are all-day comfortable and it’s broad, deep lenses eliminate
stray light from every angle. Locking hinges give this frame high-durability and
enhancement to comfort.
STYLEFRAME
96100342
Shiny Black
96100343
Crystal Brown Tiger Tortoise
96100663
Shiny Black
LENS MIRROR
Gray
Brown
Gray
Blue
glpolarized.com
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Classic Performance
All proven past performers, the Classic Collection of Guideline Eyegear is comprised of best-sellers and
established designs. Always focused on providing the best in outdoor sun performance, the Guideline Classics
for 2016 bring unique excitement with spring hinges, revised aesthetic styling and unique color-ways –
contributing a renewed vibrancy and durability to glasses already built for the long-haul.
EDDY
Quite possibly the perfect aviator for active users, the Eddy features rubberized temples and a full inner frame. Whether you find yourself on the
slopes or on the beach, the open bridge design ventilates the sunglass extremely well. Fantastic sun protection is almost an added benefit.
STYLEFRAME
60240202
Crystal Brown Tiger Tortoise
60240001
Shiny Black
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LENS
Brown
Gray
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JACK
The Jack named itself. Whether stalking the basketball sideline or chasing Jack
Crevalle, this polarized sunglass knows few boundaries. A traditional square
design mated with oversize temples; provide the wearer with ideal sun protection,
all-day comfort and classic good looks.
STYLEFRAME
60070202
Crystal Brown Tortoise
60071501
Crystal Graphite Drift
60070043
Shiny Black
60070031
Matte Black
CURRENT
LENS
Brown
Gray
Copper
Gray
MIRROR
Silver Flash
Blue
The Current sports stout temples, large rectangular lenses and an aggressive wrap
design for the utmost in protection from the sun and wind. Active-minded wearers
are drawn to Current’s performance and style.
STYLEFRAME
60210401
Crystal Blue Drift Fade
60210502
Crystal Green Drift Fade
90612
Shiny Black
60061802
Crystal Toffee Drift
60060004
Matte Black
TRADEWIND
LENS
Gray
Brown
Gray
Brown
Amber
A thoroughly comfortable lifestyle frame, the Tradewind boasts internal spring
hinges for maximum comfort and durability during any outdoor pursuit. The
Tradewinds classic good looks will never be out of style and pack tons of
confidence in any appearance
STYLEFRAME
60290202
Shiny Tiger Tortoise
60290001
Shiny Black
HATTERAS
LENS
Brown
Gray
Old favorites have a way of finding their way back. The Hatteras’ traditional springhinged temples and large round lenses are ideal in a performance polarized
sunglass. Great looking with great coverage, this frame serves admirably in the
boat, on the dock or around town.
STYLEFRAME
96100341
Shiny Black
96100339
Shiny Black
96100340
Crystal Brown Tortoise
LENS MIRROR
Gray
Blue
Gray
Brown
glpolarized.com
PAGE: 7
Lifestyle Performance
There’s a certain class of outdoor enthusiast who will always let their style be dictated by their pursuits. The
2016 Guideline Lifestyle Collection defines itself by this person and strives to give a quintessential sunglass for
their personality. Reflecting trends of the times, a unique reverence for what’s come before with a distinct flair
for the future, the Lifestyle collection breaks new ground in functionality for performance polarized stylewear.
HEFE Offshore racing? Marlin hunting? Holding down the primo spot at the cabana bar? The Hefe is your sunglass. A sleek alloy
frame with bamboo temples, the Hefe puts everything behind you in a hurry.
STYLEFRAME
60250001 Shiny Black with Brown Temples
60252101 Shiny Silver with Blue Temples
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LENS
Gray
Gray
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CAPTAIN
The new Captain feels as good on as it looks. Featuring spring hinged nylon
temple arms attached to a classic square aviator style; the Captain adds a
modern flourish with slight lens curvature designed for performance. The Captain
is an instant polarized classic.
STYLEFRAMELENS
60132202
Shiny Gold
Brown
60132301
Shiny Gunmetal
Gray
RELEASE
Finally an aviator style that’s suitable for a discriminating active user. Featuring
spring hinges and an 8-base curve design, the Release gives you all the style and
functionality you’ll need from a polarized sunglass.
STYLEFRAME LENS
96100345
Shiny Gold
Gray
96100344
Shiny Gold
Brown
SWELL
There’s something about the Swell. A departure from the traditional performance
sunglass, the Swell combines durable functionality with great looks for the casual
enthusiast who places a premium on comfort and good times.
STYLE
60283102
96100653
96100652
96100654
TIDAL
FRAME
Woodgrain Fade
Crystal Graphite
Crystal Clear
Matte Black
LENSMIRROR
Brown
Gray
Copper
Silver Flash
Copper
Silver Flash
NEW COLOR
The Guideline Tidal brings sport functionality to risky business looks. Rubberized
temple tips and brow pad limit slippage under the most extreme duress,
while enhanced curvature in the frame helps keep you covered in bright-light
conditions.
STYLEFRAME LENS
96100337
Shiny Black
Gray
60223102
Woodgrain Fade
Brown
glpolarized.com
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Active Performance
Always pushing the boundaries for weight and performance – it’s a common theme with any brand looking to
bring the best to the active outdoor lifestyle. The 2016 Active Performance Collections embrace this quest.
Utilizing the finest of materials, a keen focus toward ventilation and a distinct regard for polarized eye protection
– the Lightweight collection revels in unquestionable functionality regardless of pursuit.
SPRAY
A dynamite performance based polarized sunglass; the new Spray combines floating nose pads with injected rubber temple design placing a
premium on the lightweight comfort for its wearer. Unique vented lenses round out a package designed for use at speed.
STYLEFRAME
60140001
Matte Black
60140004
Matte Black
60140202
Matte Brown Tortoise
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LENS
Gray
Amber
Brown
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DEL MAR
Featherweight and practically indestructible, it’s the recipe we used to make
the new Del Mar. A modern square lens with ultra-comfortable rubber nose
pads affixes to sturdy, straight temple arms giving the Del Mar the semblance of
hovering over the user’s eyes.
STYLEFRAME
60150401
Crystal Blue
60150001
Shiny Black
60150103
Crystal Rootbeer
DRAFT
LENS
Gray
Gray
Copper
A tremendously functional frame, the Draft is equally at home on-the-water or onthe-trail. Featuring extreme lightweight, floating nose-pads, brow ventilation and
an extra-durable, and bio-based polymer frame, the Draft is an active enthusiast’s
performance polarized sunglass.
STYLEFRAME
96100667
Shiny Black
96100668
Shiny Brown Tortoise
LENS
Gray
Brown
glpolarized.com
PAGE: 11
Bifocal Performance
An additional bit of magnification always helps – reading a map, tying on a fly or perhaps simply an early
morning newspaper in the sun. The Guideline Eyegear Bifocal Collection has always provided the finest vision
compensating polarized sunglass to the outdoorsman. We’ve just taken their exceptional nature a little further
in 2016. Drawing from the strengths of all our collections, this year’s Bifocal sunglasses represent the finest
Guideline has to offer in fit, style and performance.
SURFACE BIFOCAL
Surface – The Surface is quickly becoming our go-to weapon against glare. With a trim frame, sporting ideal structure for blocking out sun to the
far reaches, the Surface is a tremendous on-the-water sunglass. Rubberized nose pads and temple tips keep the Surface in place under the
most rigorous activities.
STYLE
60263002
60263004
60263006
60260002
60260004
60260006
60260202
60260204
60260206
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FRAME
Shiny Black
Shiny Black
Shiny Black
Shiny Black
Shiny Black
Shiny Black
Shiny Brown Tiger Tortoise
Shiny Brown Tiger Tortoise
Shiny Brown Tiger Tortoise
LENSMIRROR POWER
Gray
Blue
+1.50
Gray
Blue
+2.00
Gray
Blue
+2.50
Gray
+1.50
Gray
+2.00
Gray
+2.50
Brown
+1.50
Brown
+2.00
Brown
+2.50
1-866-842-3474
NEW COLOR
NEW COLOR
NEW COLOR
WAKE BIFOCAL Whether you’re looking for massive coverage or you desire a large fit, the Wake
is a perfect sunglass. A frame that truly embraces its wearer, the Wake’s simple
wide temple lines are all-day comfortable and it’s broad, deep lenses eliminate
stray light from every angle. Locking hinges give this frame high-durability and
enhancement to comfort.
STYLEFRAME
96100669
Shiny Black
96100670
Shiny Black
96100671
Shiny Black
96100672
Crystal Brown Tiger Tortoise
96100673
Crystal Brown Tiger Tortoise
96100674
Crystal Brown Tiger Tortoise
LENS
Gray
Gray
Gray
Brown
Brown
Brown
POWER
+1.50
+2.00
+2.50
+1.50
+2.00
+2.50
DEL MAR BIFOCAL
Featherweight and practically indestructible, it’s the recipe we used to make
the new Del Mar. A modern square lens with ultra-comfortable rubber nose
pads affixes to sturdy, straight temple arms giving the Del Mar the semblance of
hovering over the user’s eyes.
STYLEFRAME
60304102
Shiny Rootbeer
60304104
Shiny Rootbeer
60304106
Shiny Rootbeer
60300002
Shiny Black
60300004
Shiny Black
60300006
Shiny Black
LENS
Brown
Brown
Brown
Gray
Gray
Gray
POWER
+1.50
+2.00
+2.50
+1.50
+2.00
+2.50
HATTERAS BIFOCAL
Old favorites have a way of finding their way back. The Hatteras’ traditional springhinged temples and large round lenses are ideal in a performance polarized
sunglass. Great looking with great coverage, this frame serves admirably in the
boat, on the dock or around town.
STYLE
11124932
11124934
11124936
11124942
11124944
11124946
FRAME
Shiny Black
Shiny Black
Shiny Black
Shiny Brown Tiger Tortoise
Shiny Brown Tiger Tortoise
Shiny Brown Tiger Tortoise
LENS
Gray
Gray
Gray
Brown
Brown
Brown
POWER
+1.50
+2.00
+2.50
+1.50
+2.00
+2.50
glpolarized.com
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Rx Prescription Eyewear
What’s the single most important safety measure any outdoorsman, angler or waterman
can take? Protecting the eyes, of course! See where you’re driving, where you’re shooting or where you’re casting better than ever before with Guideline Eyegear’s polarized
prescription eyewear.
Guideline Eyegear offers a wide assortment of our rugged and stylish frames with
polarized prescription lenses at affordable prices. Just look for the Rx symbol
accompanying those Guideline frame styles which may be fitted with polarized
prescription lenses.
With Guideline’s Rx program, we now offer most Guideline frames and lens tints made
to order with your prescription. Starting at $169, Guideline Eyegear can build both singlevision and bifocal polarized sunglasses in either CR39 or polycarbonate lenses.
If you think you’re ready for a custom pair of prescription polarized sunglasses at the
best price on the planet, here are the best ways to go about it.
• Make sure you have a current Rx from your eye doctor, it’s very important to have your
PD or pupillary distance measured as well as your common axis measurements. You
will need your PD to complete the order.
• If you’re prescription parameters fall within this range: sphere +3.00 to -4.00 with a
cylinder up to +/-2.50, we can make a pair of glasses for you!
• Once you have your Rx, you can either: stop by your local Guideline dealer, log onto
glpolarized.com or give us a call at 866.842.3474 and select your frames and lenses.
• We will double check your prescription with you in advance of processing your order.
It’s our highest priority to ensure we have the correct information as Rx orders are nonrefundable once production begins.
• Whatever method you choose, we have taken steps to assure you’ll receive the highest
quality prescription glasses possible for your pursuits on and near the water.
If you have any questions regarding the process necessary for obtaining Guideline Rx
Polarized Sunglasses, please feel free to contact us! We take great pride in making our Rx
program a priority for you.
[email protected]
866.842.3474 toll free
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Guideline Rx Products – At A Glance
CAPTAIN
CURRENT
Product description & details, page 11
Product description & details, page 9
HATTERAS
JACK
Product description & details, page 9
ECLIPSE
Product description & details, page 5
KEEL
Product description & details, page 9
Product description & details, page 4
SWELL
SURFACE
Product description & details, page 5
Product description & details, page 11
Product description & details, page 5
TIDAL
TRADEWIND
Product description & details, page 11
Product description & details, page 7
WAKE
RIO
glpolarized.com
Product description & details, page 5
PAGE: 15
Guideline Accessories
NEOPRENE RETAINER
The classic retainer, and it floats!
MODELCOLOR
69000102 Blue
BUG CLIP
Clips to a car visor and holds sunglasses in place.
MODELCOLOR
69000301Black
RUBBER-TIPPED RETAINING CORD
A classic braided cord with rubber tips and adjustable slide. Attaches to
temples with ease and holds on tight.
MODELCOLOR
90063 Black
90064 Black w/Blue Tick
CLEANING CLOTH
Better than your tee shirt. Micro fibers work much better at keeping lenses
clean and smudge free.
MODELCOLOR
90668Gray
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Guideline Displays
GL18 LOCKING DISPLAY
Model: 31506
Units Displayed: 18 Glasses
GL60 LOCKING DISPLAY
Model: 900024
Units Displayed: 60, 45 Glasses
GL60 OPEN DISPLAY
Model: 900047
Units Displayed: 60, 45 Glasses
GL36 LOCKING DISPLAY
Model: 30544
Units Displayed: 36 Glasses
GL16 OPEN DISPLAY
Model: 900046
Units Displayed:16 Glasses
GL6 GLASSES DISPLAY
Model: 900109
Units Displayed: 6 Glasses
glpolarized.com
PAGE: 17
PERFORMANCE POLARIZED PROTECTION
Representative List
SUGGS NICHOLAS SHEA GROUP
610.296.9036
[email protected]
Joe Nicholas
Dan Shea
Jim Moulton
Ray Goeke, Jr.
Skip Wells
Pennsylvania / New York / Maryland
Rhode Island / Delaware / Connecticut
Massachusetts / Vermont
New Hampshire / Maine / New Jersey
941.924.1655
[email protected]
David Suggs
Bob Sharp
Florida
DONALDSON & ASSOCIATES
708.633.1090
[email protected]
Dan Rogers
John Eberhart
Greg Gershon
Ron Valerius
Adam Gershon
Illinois / Indiana / Michigan / Ohio
SLATER SALES GROUP
952.442.3210
[email protected]
Mark Slater
Craig Winkels
Steve Midboe
Chad Rau
Andy Bylander
Jason Hansgen
Steve Slater
Wisconsin / Minnesota
North Dakota / South Dakota
HART MONTGOMERY
406.585.8977
[email protected]
Brooks Montgomery
Travis Morris
Kit Sawyer
Montana / Idaho / Wyoming
DUNKIN LEWIS
205.822.6104
[email protected]
Main Office
Texas /Arkansas / Louisiana / Oklahoma
Missouri / Iowa / Nebraska / Kansas
Virginia / West Virginia / North Carolina
South Carolina / Alabama
Georgia / Tennessee / Mississippi
GREEN DRAKE OUTDOORS, INC.
801.440.3959
[email protected]
Greg Pearson
Sam Spillane
Jake Wells
Colorado / Utah / New Mexico
UPSTREAM MARKETING
907.746.3478
[email protected]
J.J. Pilgreen
Alaska
AJ POPE SPORTS AGENCY
705.734.2232
[email protected]
Tony Pope
Canada
GARRY SANDSTROM SALES
253.973.6866
[email protected]
Garry Sandstrom
Oregon / Washington
JAMES BUICE SALES
404.964.0575
[email protected]
James Buice
Specialty Fly – Florida / Tennessee
Georgia / Alabama / Mississippi
North Carolina / South Carolina
ASA PACIFIC
[email protected]
Randy Asa
Guam / Pacific Islands
GUIDELINE EYEGEAR
503.867.7494
[email protected]
Mitch Harris
National Sales Manager
Arizona / California / Nevada
STERLING SALES
808.391.5153
[email protected]
Steve Ho
Hawaii
Guideline Limited Lifetime Warranty
All Guideline Polarized Eyegear products are warranted against defects in workmanship and materials for the lifetime of the product.
This warranty does not cover damage from normal wear or abuse, such as scratched lenses. Guideline will either repair or replace, at our
option, any pair of Guideline Polarized Eyegear product which is found to be defective. In the event the same model is not available for
replacement, Guideline agrees to offer the customer the choice of the three most similar models (of equal or greater value) for the purpose
of satisfying this warranty.
1900 Shelton Drive, Hollister, CA 95023
T 866.842.3474 | F 831.637.8343 | [email protected]