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World Ski & Snowboard Festival 2007
BRAD MCCANN, STEPHANIE BARNSCHER, WGSN 11.05.07
Colour
Trends, styling
and details
Prints, patterns
and fabrics
From April 13-22, Whistler hosted the largest annual winter sports and
music festival in North America. With world-renowned ski and snowboard
competitions, 50 free concerts and numerous art exhibits and events, the
Festival is one of the leading culture and lifestyle events in the world. WGSN
reports.
World Ski & Snowboard
Festival
April 23-27
Whistler, Canada
www.whistler2007.com
Key brands
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Helly Hansen
Volcom
Diesel
Burton
Bonfire
Cappel
Holden
Sports
Related Reports
Throughout the festival over 150 skiers and snowboarders competed in a
multitude of events, including the stompede, superpipe, rail session, two big air
competitions and a freeride jam. The World Skiing Invitational and the Old Spice
World Snowboarding Classic were also held together again, from April 13-22 on
Whistler and Blackcomb mountains. Skiers and snowboarders also got a chance
to test out the new boards and skis coming out next season at North America's
largest Super Demo at the top of Whistler Mountain.
European Snowboarding Industry
Forum
Music
The 2007 Festival featured over 50 free concerts with musical performances
from Sam Roberts, Stephen Marley, Finger 11 and Toots and the Maytals among
others. The Kokanee Freeride Club Series kept the party going through the nights
with a mix of established and emerging talent at the local bars and nightclubs. The
DJ Experience after the legendary Big Air on April 21 presented internationally
famous DJs and a one-of-a-kind audio-visual production.
ispo autumn/winter 2007/08
Trend Track: Chamonix ski and
snowboard trends
Arts
A variety of events showcased different artistic categories at the 2007 Festival,
including Whistler's infamous 72-hour Filmmaker Showdown, where 100
filmmaking teams were narrowed down to 8 finalists. The winners will have their film
screened all over North America and to audiences in over 50 countries. The Pro
Photographer Showdown, also known as the "Sundance festival of action
photography", was also back and exposed to over 2000 attendees with five finalists
competing for a prize of $10,000. Brave Art, featuring urban- and street-inspired art,
and Masterpiece in Motion, showcasing snowboard graphic art, were also highlights.
The Festival also showcased 18 leading urban streetwear and outerwear
brands at the Schick Extreme 3 Fashion Exposed show.
© WGSN 2007
World Ski & Snowboard Festival 2007
BRAD MCCANN, STEPHANIE BARNSCHER, WGSN 11.05.07
Colour
Trends, styling
and details
Prints, patterns
and fabrics
Colour
A broad spectrum of colour was seen, with vivid colours gaining ground.
Trends at a glance:
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Electric cyan is the hue if you want to go blue
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Fiery orange is popular, mixed with earthy neutrals or other vibrant hues
Bright electric cyan is the hue if
you want to go blue
Fiery orange is popular, mixed
with earthy neutrals or other
vibrant hues
Greens of all shades continue to
be popular, with Kelly and neon
leading the way, and olive being
a perennial favourite
Tints of yellow are seen muted
on women and neon on men,
often mixed with other vibrant
hues
Purple shades of aubergine and
lavender are the most directional
colours seen on both men and
women
Brown and other earth tones
continues to be a snowsports
favourite, worn head-to-toe or
anchoring bright colours
Important colour usage trends to
note are the use of many bright
colours within the same outfit,
as well as matching the colours
of an outfit with accessories like
scarves, headwear and even
hardgoods
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Greens of all shades continue to be popular, with Kelly and neon leading the
way and olive being a perennial favourite.
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Tints of yellow are seen muted on women and neon on men, often mixed with
other vibrant hues.
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Purple shades of aubergine and lavender are the most directional colours seen
on both men and women
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Brown and other earth tones continues to be a snowsports favourite, worn headto-toe or anchoring bright colours.
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Important colour usage trends to note are the use of many bright colours
within the same outfit, as well as matching the colours of an outfit with
accessories like scarves, headwear and even hardgoods.
© WGSN 2007
World Ski & Snowboard Festival 2007
BRAD MCCANN, STEPHANIE BARNSCHER, WGSN 11.05.07
Colour
Trends, styling
and details
Prints, patterns
and fabrics
Trends at a glance:
Trends, styling and details
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Street and sport fusion
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One of the most important trends is the mixture of streetwear pieces with outerwear,
layering different styles and colours of T-shirts, polo shirts, hoodies and button-up
shirts.
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Key accessories
Accessories are becoming increasingly important mixed with outerwear.
Bandannas are the accessory du jour, worn for function on the hill (over the mouth
and nose) or around the neck on the street. Other trends include wayfarer and
aviator sunglasses and knit and woven vintage looking scarves.
Street and sport fusion
Key accessories
Military
Knit sweaters
Men's tailored outerwear
Layering
A new bottom silhouette
Headwear trends
Locally-made products
Meaningful clothing
Hippy-chic
Military
Military silhouettes and styling continue to be popular both in streetwear and
outerwear jackets for men and women. The classic M65 jacket silhouette is the
most popular. Also seen are variations with fur-trimmed hoods and asymmetrical
zips.
Knit sweaters
Nordic style sweaters are popular, seen with zigzag, snowflake and winter sports
motifs for a vintage feel.
Men's tailored outerwear
Menswear tailoring continues to be seen in outerwear, with double-breasted
peacoat styling and suit jacket silhouettes popular.
Layering
Unique layering is a notable trend, with many layering different lengths and colours
of T-shirts and even knitted sweaters over hoodies, or knitted scarves over
bandannas.
A new bottom silhouette
Skinny-legged outerwear is the most directional trend seen on the hill. With slim
silhouettes coming from Holden, Burton, and a width-adjustable style from Sessions,
fashion-forward riders are starting to stray from the typical oversized snowboard
pants. Some are even snowboarding in skin-tight denim.
Headwear trends
Pom-pom topped or slouchy and oversized are the two most popular styles of
headwear seen on the hill and in the village. The former has an almost 80s feel in
colour and style. The hand-knit and crochet look that has been popular in previous
years is still relevant and seen in ear-flap styles. Other popular headwear trends
include brimmed newsboy and military caps in solid colours and plaid.
Locally-made products
Many festival goers proudly expressed that the products they were wearing were
small, local brands, often hand-made, creating a personal connection. The
elimination of long-distance shipping also allows for the products to be more
sustainable.
Meaningful clothing
Clothing and accessories, often home-made, that are passed down to
generations become meaningful to the family member by providing memories. One
festival-goer was wearing a sweater made by her grandmother, making her the third
generation to wear the garment. Clothing and accessories that are acquired while
travelling also provide memories of positive experiences.
Hippy-chic
This bohemian look is seen as an evolution and merging of the customisation and
sustainability trends seen at past festivals. Tie-dyed T-shirts, men with long hair or
dreadlocks and recycled clothing allow individuals to express their commitment to
the environment in a unique and personal way.
© WGSN 2007
World Ski & Snowboard Festival 2007
BRAD MCCANN, STEPHANIE BARNSCHER, WGSN 11.05.07
Colour
Trends, styling
and details
Prints, patterns
and fabrics
Trends at a glance;
Prints, patterns and fabrics
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Lumberjack plaid
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Plaid continues to surge on as a popular outerwear print or yarn-dye, but in a
new direction: lumberjack plaid. This bold, large-scale plaid was seen in black/white
and red/black combinations, as well as the more traditional subtle earth tones.
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Lumberjack plaid
Stripes
Camouflage still going strong
Bold patterns
Textured technical fabrics
Denim trends
Key brand directory
Holden
www.holdenouterwear.com
Cappel
www.ridesnowboards.com...
Volcom
www.volcom.com
Burton
www.burton.com
Helly Hansen
www.hellyhansen.com
Bonfire
www.bonfiresnow.com
Diesel
www.diesel.com
Stripes
Stripes, especially in vivid colours, are important and seen on outerwear jackets
and streetwear hoodies
Camouflage still going strong
Camouflage still has a presence in both traditional and abstracted prints,
primarily seen in traditional colour combinations.
Bold patterns
The most directional prints are bold in pattern and colour, as seen from
Volcom, Burton, Section and Roxy. Prints range from fractured faces, gingham,
wallpaper-inspired motifs and optical illusions to letter collages, leaf prints, stripes
and polka dots.
Textured technical fabrics
Interesting textures (herringbone) and wash treatments (distressing) on
performance fabrics give them a street aesthetic.
Denim trends
Of the range of denim styles seen, skinny black washed jeans on men and women
were a noticeable trend. Customisation was seen on some, with multicolour paint
splatters on an artist's pair, pins, buttons and placement prints.
© WGSN 2007