SWEETMAG J-2-10, Jln PJU 1A/20B, Dataran Ara Damansara

SWEETMAGSWEETMAG
SOLUTIONS
J-2-10, Jln PJU 1A/20B,
Dataran Ara Damansara,
Selangor, Malaysia
www.sweetmag.my
SWEETMAG SOLUTIONS
J-2-10, Jln PJU 1A/20B,
Dataran Ara Damansara,
Selangor, Malaysia
www.sweetmag.my
Business, Administrative & Contact Information
Business Name: SWEETMAG SOLUTIONS
Business Type: Partnership
Company Registration Number: 002245550-U
Tel: +603 7842 4588
Fax: +603 7842 4589
Email: [email protected]
Mobile: +6012 6010 273
Physical Address: J-2-10, Jln PJU 1A/20B, Dataran Ara Damansara, 47301, Petaling
Jaya, Selangor Darul Ehsan, Malaysia
Postal Address: J-2-10, Jln PJU 1A/20B, Dataran Ara Damansara, 47301, Petaling
Jaya, Selangor Darul Ehsan, Malaysia
Account Manager: Chandler Kwek
SWEETMAG SOLUTIONS
J-2-10, Jln PJU 1A/20B,
Dataran Ara Damansara,
Selangor, Malaysia
www.sweetmag.my
Introduction
About Sweetmag
At Sweetmag, we are totally business-focused, so we know how
important your web presence is to your organisation, whether it’s
commercial or not-for-profit. Our experience has taught us that great
websites don’t happen by chance – they are the result of great design,
built on a solid foundation. That foundation is in-depth understanding
of everything our clients want their websites to do. After all, if your
website isn’t genuinely helping your organisation, then it could actually
be harming it. We eliminate this risk by applying a broad-based
approach to site design that covers eCommerce strategy, user-centred
design, usability and accessibility, search engine optimisation and
programme and project management. Bringing these diverse services
together ensures that we deliver websites that meet your objectives
by providing an exceptional and memorable user experience.
What does Sweetmag do?
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Web Design and Development
Ecommerce Web Development
Social Media Marketing
Web Consultancy
Identity Branding
Website Maintenance
Web Layout Design
Print Design
Why you will want to work with Sweetmag
Not just beautiful websites
We’re all web users today and we know instantly if a website
has been well designed or not. It’s not simply a matter of the
way it looks; it’s just as much about the way it works. Maybe
you use the Firefox browser instead of Internet Explorer and
you find a website won’t display properly, or the checkout
function falls over when you’re ready to complete your
purchase. If we want something badly enough, we might
tolerate a little flakiness before we abandon the site – and the
shopping cart - but if we’re talking about your site – and we
are - that’s just not good enough. A Sweetmag website
balances form and function to ensure your visitors get what
they’re seeking and enjoy doing so.
SWEETMAG SOLUTIONS
J-2-10, Jln PJU 1A/20B,
Dataran Ara Damansara,
Selangor, Malaysia
www.sweetmag.my
For a website that delivers a real return on your investment
Websites are all about image and image is just an illusion,
after all. A brilliantly-designed and attractive website can
easily make an insignificant start-up look like a mighty
corporation. Internet surfers are not easily fooled, however,
so your website had better be able to deliver what it
promises. That means you need to use a reputable designer,
who will match your website to your objectives and the
expectations of its audience and nothing less.
Producing such websites will never be cheap, but as long as
your designer keeps these aims clearly in view, you will get a
website that does what it should and costs no more than you
expect. Our costings are therefore clear and visible. If
something happens during the development process that
necessitates change or extra work by mutual agreement,
then we’ll make sure you understand the cost implications
and approve them before we proceed. Later in this
document we’ll give you details of some organisations who
have taken the Sweetmag route to online success.
What are the business objectives of your website
A Sweetmag website is a win-win proposition. Within a few
days of our initial discussions, we will give you practical advice
on making immediate improvements to your existing
website’s performance, if you have one. We will also present
you with a strategy for developing and improving your
website over the following weeks and months. If your website
isn’t broken, we won’t suggest fixing it; just give you workable
options for fine-tuning it.
No dodgy contracts
An important note is that everything we do on your behalf, be
it photography, design or programming, everything belongs to
you. We hold onto no intellectual rights. If for any reason you
want to transfer your website away from Sweetmag then that
is your right and we will do everything we can to assist.
SWEETMAG SOLUTIONS
J-2-10, Jln PJU 1A/20B,
Dataran Ara Damansara,
Selangor, Malaysia
www.sweetmag.my
How we work
The key point to emphasise here is that we work with you. Of
course, we will do our best to minimise the input we need
from you, so once we have a clear brief, we usually only need
content – and we can even help with that if necessary.
A good website is developed holistically – a number of welljudged and balanced elements that are brought together in
just the right way, to ensure the site performs brilliantly and
exceeds your expectations – and those of your users.
Whether your website’s offering is commercial, charitable
or purely information, our services ensure that your website
puts you in a dominant position – and keeps you there.
A strong business focus
Whether commercial or not, websites are business
tools and as such need investment to maintain them at
peak performance. Any work undertaken must
therefore be based on sound commercial principles.
Total user focus
Understanding your site’s audiences and users enables us to
ensure that the site meets their needs and expectations. If
that is achieved, visitors will stay on your site longer – it will
become ‘stickier’, like flypaper – and whatever transactions
you want them to enter into will be completed with
maximum satisfaction, leaving them happy to return another
day.
Substance over style
Today it is possible to make a website look a million dollars
and do practically anything, but is it justifiable, necessary or
affordable? Finite budgets and the need to get the site up and
earning its keep are natural limiters to online extravagance.
Although Sweetmag is a full-service consultancy, because we
are deeply practical, we are experienced in working in a
complementary manner with our clients’ own suppliers or inhouse teams. There’s no room for prima donnas in our
world.
SWEETMAG SOLUTIONS
J-2-10, Jln PJU 1A/20B,
Dataran Ara Damansara,
Selangor, Malaysia
www.sweetmag.my
What we do
Online branding, interface design, user behaviour
Being highly creative, we relish opportunities to show off our talents –
as you will see from the client examples later in this document. Being
well-rooted in sound business principles, we don’t let our creative flair
carry us away. We give greater importance to requirements-gathering,
information design and project management, because getting these
foundations right gives a website the best possible chance of success.
It’s too easy to work up some cool visuals to get you excited, and then
find that they can’t be married to the required functionality. So we
don’t do it.
Instead, our services draw on the principles of User-Centred Design
(UCD) to deliver a site that is right first time, every time.
Web Design and Development
Every website should be part of a coherent marketing communications
strategy. As such, it is a living thing that requires regular attention if it
is to keep pace with your business and make its contribution to the
bottom line. How do you measure its success; sales lead generation,
number of downloads, the number of online purchases.
Key elements of an eBusiness strategy to consider are:
1. Review and development – check everything, then apply the
lessons to improvements
2. Operational Management review – who runs the site, do they
know and care?
3. eBusiness analytics and website performance measurement –
closed loop feedback
User-centred design
Putting the user at the centre of the eCommerce strategy is critical to
its success – the customer is king, after all. UCD isn’t the fun part of
website design, but it’s what enables you – and us - to sleep at night.
SWEETMAG SOLUTIONS
J-2-10, Jln PJU 1A/20B,
Dataran Ara Damansara,
Selangor, Malaysia
www.sweetmag.my
In the UCD toolbox we have:
1. User profiling – knowing your user thoroughly is the only route
to a successful site
2. Task analysis – putting the right functions in place to facilitate
user transactions
3. Interaction design – making the site easy and even pleasurable
to use
4. Website visualisation – seeing your website through the eyes of
its users
5. Information architecture and design – ensuring back office
functions support the site
6. User case modelling – testing the site works with the help of
virtual user types
7. Writing for the web – reaching out to users with appealing,
informative copy
Usability and accessibility
Even the most visually stunning websites can fail, if all they offer is an
empty or frustrating experience. If visitors abandon your site because
they find it difficult to navigate or locate what they want, then it’s only
helping to make your competitors more successful.
We minimise or eliminate these risks with the help of:
1. Expert evaluation – putting your site under technical scrutiny to
search for faults
2. Usability testing – does the site deliver a happy, successful, user
experience?
3. Cognitive walkthrough - pushing the site to its limits; can it
cope, will it fall over?
SWEETMAG SOLUTIONS
J-2-10, Jln PJU 1A/20B,
Dataran Ara Damansara,
Selangor, Malaysia
www.sweetmag.my
Search Engine Optimisation
In an ideal world, your fabulous Sweetmag website would
start attracting visitors as soon as it was launched. If only.
Today’s search engines are sophisticated, fickle and immune
to your website’s siren call, which has given rise to a whole
new discipline – search engine optimisation (SEO). Just as
quickly, SEO has become the domain of former double
glazing salespeople, whispering promises of Google rankings
beyond your wildest dreams. Unsurprisingly, their promises
invariably turn out to be empty and your website fares little
better than if you were managing it yourself.
Sweetmag applies a number of disciplines to SEO that
combine to give your website a sustainable rise through the
rankings:
1. Website audit – looking at the site’s structure to
see if it’s optimised for search engines
2. Keyword research – checking keyword usage for best
practice and content relevance
3. Link strategy co-ordination – getting the most out of
inbound and outbound links
4. SEO marketing campaign co-ordination – linking
SEO to Google AdWords campaigns
Programme and project management
All too often we hear that most eBusiness projects fall short
of delivering what they promise. It seems hard to believe,
given what is now well-known about making them work, but
the facts speak for themselves. True, eBusiness programmes
and projects are notoriously problematical, challenging even
the best project managers, so we have built on our
experience by putting together a range of helpful services:
1. eBusiness programme review – taking your strategy back to basics
2. Project recovery – if it’s not working, we will fix it
3. Project management framework design and
implementation – it may be big and complex but we
will distil it to manageable proportions
SWEETMAG SOLUTIONS
J-2-10, Jln PJU 1A/20B,
Dataran Ara Damansara,
Selangor, Malaysia
www.sweetmag.my
Website and application development
Your website is now the most critical extension of your brand.
It is therefore vital that it can make the most of the new
business opportunities offered by the Web. Sweetmag keeps
itself in the vanguard of new Web technologies so that we can
build ever-more dynamic websites. We find that back-end
databases provide maximum flexibility; ensuring users get
what they need from our sites, while simplifying maintenance
for our clients.
Key functionality for integration includes:
1. Content management systems – enable you to look
after day-to-day content changes
2. Electronic newsletters – keep customers right up to
date; special offers; full opt in/out
3. Shopping baskets and checkouts – work first time,
every time, regardless of browser
4. Inventory management systems – your online store
closely integrated with your logistics
5. And even more – whatever your online ambitions, we will realise them
SWEETMAG SOLUTIONS
J-2-10, Jln PJU 1A/20B,
Dataran Ara Damansara,
Selangor, Malaysia
www.sweetmag.my
Ecommerce shopping websites
When you want to use the web to improve your sales, cash flow and
operational efficiency.
e-Commerce simply means electronic commerce. It’s the process of
using the Internet to buy and sell goods and services, and make and
receive payments.
e-Commerce can be as simple as giving your customers the option to
pay their normal invoices online. On the other hand, it can involve
membership systems, shopping carts, secure payment gateways or
online inventory capabilities.
Our e-Commerce solutions drive sales, complement bricks-and-mortar
sales and integrate seamlessly with existing technology, infrastructure
and business processes.
We consult first, listen to your requirements and identify the
appropriate level of solution for your business.
We build our eCommerce websites using the Magento Commerce
open source platform.
Bespoke website design
This is our bread and butter work. Researching the users and providing
a completed website which fulfils the needs of the user as well as
achieving its business objectives. At the end of the day this is what it is
all about.
Wordpress web design
WordPress web design is incredible for many reasons and we love it
here. For a business sites it allows you easy content management with
a stable platform.
WordPress began life as a blogging platform but has evolved. The blog
functionality inherent is better than ever allowing the implementation
of lots of cool widgets and plugins to use alongside your social media
tools like Twitter, Facebook etc for greater marketing reach. Blogging is
a powerful tool for promotion of your site.
Web Design Express
Sweetmag’s Express package is designed to get you online with
minimal outlay and maximum speed, so that your business sees the
benefits without delay.
Sweetmag Express produces a straightforward site that is easy to
navigate, with built-in adaptability so you control your site’s look and
content. It’s an option that’s popular with new businesses that have
limited start up capital, and companies who have identified a simple
website as sufficient for their online business needs.
SWEETMAG SOLUTIONS
J-2-10, Jln PJU 1A/20B,
Dataran Ara Damansara,
Selangor, Malaysia
www.sweetmag.my
Website support & management – Web Maintenance
At Sweetmag, we recognise that investment in your website
represents significant expenditure; keeping it fresh and working
properly is critical to its continued success. Websites that are left
untended start to date within months, or even weeks. News pages
with no news, or news that’s six months old or more, for instance, tell
visitors that here is a site whose owners don’t care about it. That often
means they have little faith in communication tools like the contact
form – usually with good reason. If you are going to ask us to include
these functions, you need to be prepared to manage them.
Sweetmag’s Web Works package takes a lot of the pain out of keeping
your website fresh and up to date. The great range of services in the
monthly package includes:
1. An hour’s work on your website – new graphics, fresh news
items, links, etc
2. A discount on any further work commissioned – excellent value
route to improvements
3. Online 24-hourly server statistics – monitor site traffic and
campaign activity and effectiveness closely
4. Testing of forms, links and email – eliminate broken links and
forms scripts
5. Search engine health check (annual) – keeps your site on the
road to search engine success
SWEETMAG SOLUTIONS
J-2-10, Jln PJU 1A/20B,
Dataran Ara Damansara,
Selangor, Malaysia
www.sweetmag.my
Our Previous Work
With over 50 websites to its credit since launch, there is no
shortage of Sweetmag clients to demonstrate our capabilities. From
start-ups to household names, from charities to governmental
organisations, Sweetmag’s rounded skills and experience create the
broadest range of successful websites on the internet.
Please take your pick of the client examples below and if you feel
that none of them matches your business model closely enough, we
will be happy to suggest some alternatives that do.
www.ajinomoto.com.my
www.zicolaw.com
www.aino.com.my
www.royce.com.my
www.fashionvalet.com
www.ocbcshoppe.com
www.wahchan.com.my
www.cariasean.org
www.e-glampot.com
www.amnig.com
www.justlifeshop.com
www.melvinaeria.com
www.apres-five.com
www.whimsicalarticles.com
www.ronasutra.com
www.pureseed.com.my
www.pestlemortarclothing.com
www.centrohairsalon.my
www.mahwengkwai.com
www.timelessdesign.com.my
www.applecrumbyandfish.com
www.hydraskins.com
www.whb.my
www.23lovelane.com
www.sancora.com
SWEETMAG SOLUTIONS
J-2-10, Jln PJU 1A/20B,
Dataran Ara Damansara,
Selangor, Malaysia
www.sweetmag.my
Our Clients
Sweetmag successfully manages the web sites for global brands in
the government, education, law, marine, financial, motorsports,
property development, and the fashion industries.
Partnering with top clients over the years has inspired Sweetmag to
become its own client in the development of proprietary platforms
and applications.
1. OCBC Bank (Malaysia) Berhad
2. ROYCE Chocolate Malaysia
3. Ajinomoto (Malaysia) Berhad
4. CIMB ASEAN Research Institute
5. Wah Chan Consolidated Sdn Bhd
6. Fashion Valet Sdn Bhd
7. Aino Furnishing Sdn Bhd
8. Zaid Ibrahim & Co
9. Glampot Sdn Bhd
10. Sayme Commerce Sdn Bhd
11. Justlife Group Sdn Bhd
12. Pestle & Mortar Clothing
13. Mahwengkwai & Associates
14. Matic Office Systems Sdn Bhd
15. Ronasutra
16. Pureseed Florsit
17. Worldwing Holdings Berhad
18. Tesco UK Limited
19. Hydra Innovations Sdn Bhd
20. Centro Hair Salon
21. Duchess Mercantiles Sdn Bhd
22. Timeless Design
23. Sancora Paints
24. Integrax Berhad
25. Kazakhstan Malaysia Chamber of Commerce
26. Whimsical Articles
SWEETMAG SOLUTIONS
J-2-10, Jln PJU 1A/20B,
Dataran Ara Damansara,
Selangor, Malaysia
www.sweetmag.my
Taking the next step
Now you’ve got this far, you should have a good idea of what
Sweetmag is all about. Few web designers have taken the
trouble to become as well-qualified as Sweetmag to create or
improve your online presence. We promise to deliver a
website that meets the strategic objectives of your
organisation by dovetailing perfectly with your tactical
communications programme.
We’re ready to talk as soon as you are, so call Chandler
Kwek on 012-6010273 or email him at
[email protected]