Scholarships Management 101 - Allied Florists of Houston
Transcription
Scholarships Management 101 - Allied Florists of Houston
March 2010 A publication of the Allied Florists of Houston Focus On Design By Alex Torres AIFD CFD TMF pg. 8 Scholarships Have you applied? pg. 4 Back to the Basics Refining our skills pg. 14 Management 101 Taking care of Business pg. 10 The Allied Florist c/o Taylor Wholesale 1601 W 21st Street Houston, TX 77008 Address Service Requested The Allied Florist I would like to apologize for any inconvenience I may have caused you. Listed below are any revisions I have encountered to the 2010 membership directory. Please understand that this is a volunteer organization and that we are trying to do our very best. Please let me know if you have any changes to your information and we will gladly send out a correction. Thank you for your understanding. Retail Members: Dec It Out Leshia N. Ortiz Event Planning & Floral Design 409 E. Main Street, Tomball, TX 77375 281.255.9401 We would love to hear from you... President: Lana Scarborough TMFA Phone: 281-701-1554 [email protected] 1st Vice President: Lucas Chavez LC Floral Designs Phone: 281-342-8839 [email protected] 2nd Vice President: Courtney Stewart-Thomas High's Flowers Phone: 281-999-0890 [email protected] Retail Directors: Robin Martinez—TMF AAF Flowers of Kingwood Phone: 281-360-1364 [email protected] Karen Williams Rainforest Flowers Phone: 281-367-0436 [email protected] Jason Holguin All That Blooms Phone: 281-538-0702 [email protected] Employee Director: Kimberly Larson TMF Bloomers Florist Phone: 281-351-7151 [email protected] Treasurer: Keith Taylor Taylor Wholesale Phone: 800-725-0707 [email protected] Billing Inquiries to: [email protected] Past President: Kathy Green—TMFA Olive Tree Florist Phone: 281-345-1166 [email protected] Secretary/ Editor: Frances Egbert—TMF The Blooming Idea Phone: 281-795-9981 [email protected] The Allied Florist 2 ~ Lana Lana Scarborough—TMFA The Allied Florists of Houston Presents A Wedding to Remember Join us for a night full of beautiful design that’s sure to keep you on the cutting edge of wedding trends. Sponsored by Smithers Oasis Featuring Jeff Corban March 9th 2010 At Greenleaf Wholesale 6-7 Networking, 7:00 Dinner, 7:30 Presentation Ticket Prices: $25—Members $40—Non-Members Please RSVP to Courtney Stewart-Thomas at: 281-999-0890 The Allied Florist 3 It’s that time of year again when we are recovering from Valentines and are ready to launch our business and our skills to a whole new level. As education sometimes can be extremely expensive we encourage you to use the resources available to you and apply for scholarships! Allied Florists of Houston donates funds to the Texas State Floral Endowment Association to provide scholarships to those in our profession who have a desire to excel, learn and grow. This years scholarship deadline is April 16th 2010. To give you a head start we thought we’d share the information here. Please visit www.tsfa.org for more details. Good Luck! SCHOLARSHIPS AVAILABLE THROUGH THE TEXAS FLORAL ENDOWMENT The Texas Floral Endowment Board of Directors selects awardees for the scholarships listed below. Application forms can be obtained from the Texas Floral Endowment office at 6300 La Calma, Suite 510, Austin, TX, PO Box 140255, Austin, TX 78714 and must be completed and received no later than April 16th. Awardees are announced during the Endowment presentation each year in July at the Texas State Florists’ Association Annual Convention. The Texas Floral Endowment has a strong commitment to the principles of diversity in all areas of the floral industry. In that spirit, the applications for scholarships are open to all qualified individuals based on the specific criteria of each scholarship. The amount of each scholarship is listed with the criteria and is received once proper documentation is AFH Scholarship in Memory of Wayne and Mabel Fisher: The year 2010 Allied Florists of Houston Scholarship in memory of Wayne and Mabel Fisher Scholarship has been established in the amount of $500.00. This scholarship may be used at any accredited floral design school, state association credentialed class, community, junior college, university level of attendance at a regional, state or national floral industry convention. Priority will be given to applicants entering TSFA’s TMF/TMFA program. Greenleaf Wholesale Florist of Texas Scholarship: The 2010 Greenleaf Wholesale Florist of Texas scholarship has been established in the amount of $500.00. this scholarship to attend a community, junior college or university has been created to assist 1)a retail florist’s family member or 2) a graduating high school student pursuing a career in the floral industry. Lewis “Peanuts” Rushing Memorial Scholarship: The 2010 Lewis “Peanuts” Rushing Memorial Scholarship has been established in the amount of $500 annuAFH Scholarship honoring Lavon Bankhead: The year ally to be given by “Peanuts” wife, Frankie Rushing 2010 Allied Florists of Houston Scholarship in honor and daughter, Shari Sandlin. The scholarship may of LaVon Bankhead AAF AIFD PFCI TMFA has been be used for Texas State Florists’ Association’s established in the amount of $500.00. The scholar- Texas Certified Florist Program or to obtain an ship may only be used to attend the PFCI Commen- Advanced TMF Certification. tating Class. Should a qualified applicant not apply to pursue PFCI credentials and applicant pursuing National Designer of the Year Scholarship: The year AIFD credentials or Texas Master Florists Creden2010 NAFA Designer of the Year Competition Scholtials may be considered. arship has been established annually by Texas Floral Endowment to reward the Texas State Florists’ Floral Industry Certificate: The year 2010 Teleflora Association Texas Cup Winner. This $650.00 scholEducation Center Tuition Scholarship has been es- arship, to be applied toward expenses, was estabtablished in the amount of $500.00. This certificate lished because of Texas Floral Endowment Board’s is to attend the Teleflora Education Center in Okla- belief in an individual’s pursuit of their creative talhoma City, OK. The applicant must be a Teleflora ent. The NAFA Designer of the Year Competition is retail flower shop owner or employee and have a a national design competition that honors the naminimum of two years design experience, in addi- tion’s most talented floral designers. The 2010 Texas Cup Winner must utilize this scholarship at tion be affiliated with a Teleflora shop. the 2010 NAFA Designer of the Year Competition. The Allied Florist 4 Seymour Carren Memorial Scholarship: The 2010 Seymour Carren Memorial Scholarship has been established in the amount of $500.00 to be given annually by Teleflora. It was established as a tribute to the late Mr. Seymour Carren of Carren’s Flowers in Dallas, Texas in celebration of the importance that Mr. Carren placed on educating young people and developing their interest in the floral industry. The purpose of the scholarship is as a tribute to the late Mr. Seymour Carren and to support a deserving high school student who is interested in entering the field of floral design school, state association credentialed class or at a community, junior college or to the university level. SAFD Scholarship: The 2010 Society for the Advancement of Floral Designs Scholarship has been established in the amount of $750.00 to be awarded in the year 2010. This scholarship may be used at a 2 or 4 year accredited school with a major in horticulture, landscaping, or floriculture and may be used only for books, tuition or board. The applicant must be a graduating high school senior with a 2.5 grade average (with a transcript) and must provide two references and write a paragraph explaining why they want/need the scholarship. need the scholarship and show floral related awards. SAFD TSFA Convention Scholarship: The 2010 Society for the Advancement of Floral Designs Scholarship has been established in the amount of $500 to be awarded in the year 2010. This scholarship is to attend the Texas State Florists’ Association Convention and may be used to defray the costs of travel, hotel and classes. SAFD Floral Career Scholarship: The 2010 Society for the Advancement of Floral Designs Scholarship has been established in the amount of $500 to be awarded in the year 2010. This scholarship is to attend the Texas Certified Florist Program. The applicant must want further certification and have a talent or passion for flowers. Texas Floral Endowment Memorial Scholarship: The 2010 Floral Endowment Memorial Scholarship has been established in the amount of $500 and will be offered in 2010 in memory of those who dedicated their lives to the Texas State Florists’ Association and the floral industry. TSFA Past Presidents Scholarship: The Texas State Florists’ Association Past Presidents have estabSAFD Scholarship: The 2010 Society for the Advancement of Floral Designs Scholarship has been lished one $500.00 scholarship to be awarded in the year 2010. Any floral industry person may apestablished in the amount of $500.00 to be awarded in the year 2010. This scholarship may be ply for the scholarship to attend the Texas State Florists’ Association Texas Certified Florists Proused at a 2 year accredited Texas Community College or Floral Design School with a major in horti- gram providing he/she meets the criteria established by the Texas Certified Florist Program. culture, landscaping, or floriculture and may be used only for books, tuition or board. The applicant must be a graduating high school senior or college TSFA Convention Tuition Scholarship: The 2010 student pursuing a career in the floricultural, agri- Texas State Florists’ Association Convention Tuition Scholarship has been established by the Texas cultural or horticultural industry. They must proFloral Endowment in the amount of $300. This cervide a transcript to show a grade average of 2.5 and provide two references and write a paragraph tificate is to attend the Texas State Florists’ Association convention. In addition to the certificate, explaining why they want/need the scholarship. the recipient will be presented $200 for travel reimbursement. SAFD Floral Industry Scholarship: The 2010 Society for the Advancement of Floral Designs Scholarship has been established in the amount of $500.00 to be awarded in the year 2010. This scholarship may be used at a 2 year accredited Texas Community College or Floral Design School with a major in horticulture, landscaping, or floriculture and may be used only for books, tuition or board. The scholarship will be awarded to an adult changing careers or a student wanting to complete their Texas Master Florist Certification in order to pursue a career in the floricultural, agricultural or horticultural industry. They must provide two references and write a paragraph explaining why they want/ Texas Agscience HS Teachers Scholarship: Two, 2010 Texas Agriculture Science Teacher’s Scholarships have been established through a grant provided by The Meinders Foundation, in the amount of $1,000 each. The scholarships must be used to obtain the Texas Master Florist Designation through the Texas State Florists’ Association. Any Texas Agriculture Science Teacher may apply for the scholarship to attend the Texas State Florists’ Association Texas Master Florist Program providing he/she meets the criteria established by the Texas Certified Florist Program. The Allied Florist 5 Have you always wanted to get involved? Do you want to be part of the “behind the scenes” planning and set up for events and programs? Do you have great ideas for growth, expansion, and change? Do you want to work with some of the very best designers in the country? If you answered yes to any of the questions listed above then you should consider running for the 2010—2011 Allied Florist of Houston Board of Directors! Allied is looking for people who want to jump right in and devote any time they have to the building up and continuing of this great organization. We encourage you to use your talents and volunteer. Every member of Allied brings unique gifts to this wonderful organization. Share your talents and volunteer! The 2010-2011 Board of directors is tentatively looking for: President 2nd Vice President 3 Retail Directors Employee Director 2 Wholesale Directors If you are curious to know WHAT the responsibilities of each of these board members IS please contact them by phone or email. They will gladly share their enthusiasm for their service and let you know how you can GET INVOLOVED! The Allied Florist 6 With the turn of a new decade Allied Florists of Houston is proud to announce that we are currently in the process of re-designing and re-vamping our website! Our current site receives hundreds of thousands of hits from it’s members and from potential customers looking for florists in the Houston area. In order to make sure you get the greatest amount of exposure we encourage you to keep your membership current, encourage your employees to join, and to think about the advertising possibilities our new site will make available to you. We expect our new site to go live at the end of April . Here is a preview of what the new site will look like: The new site will have invaluable information for our members and potential customers, including: Brief Allied History Membership information and applications Gallery of pictures from recent events Full membership list with contact information Board of Directors contact information Calendar of Events And much, much more… Do you have pictures from recent events that you would like us to include on the new site? Do you need to update your membership information? Would you be interested in advertising on the new site? If so, please email all suggestions, comments, pictures and inquiries to [email protected] The Allied Florist 7 by Alex Torres AIFD CFD TMF Welcome readers to this month’s installment of our illustrious column. We hope that this issue finds you basking in the afterglow of what we hope was your most successful Valentine’s Day yet. It is our sincerest hope that you all exceeded your projections exponentially. Now would be the time to breathe and literally stop and smell the roses, if you have any left. Give yourself and your staff a pat on the back. You deserve it !!. shop? Are you personally responsible for global warming? Are you really doing all you can possibly do to help our planet be able to sustain our children and their children, etc., etc. ? In short you should ask yourself, are you practicing the 3 R’s ? REDUCE, REUSE, & RECYCLE I can not stress how important it is for us all to make the effort and try to improve our respect for this planet that has given us so much. After all, where do you think your gorgeous flowers come from silly? Look, I know that it takes a long time to undo years of bad habits, but I assure you, even the smallest changes will make a difference. Think of it as the legacy you will leave for your children to inherit. After all it’s their world too. Reduce Remember, Administrative Proffessional’s week, Easter, and Mother’s day are practically back to back this year. So enjoy your few days of calm before the storm. Reuse Recycle Lately there has been a lot of talk about the impact that everyone is inflicting on our planet. It seems that we are all at least a little bit guilty of practices that are quite honestly not practiced with the planet’s best interest at heart. We all seem to take and take and not really give back or at least try to lessen our improper ways. Just how GREEN is your How can you be a part of the solution you ask ? Well. there are so many small steps we can take to achieve this. The following are merely suggestions or a starting point. Think about ways to help, and The Allied Florist 8 please, share with everyone. Every little bit helps. Let’s all go GREEN !! A few great ideas and examples follow: - Consider “Roadsidia” or found materials to showcase the bounty of nature and to introduce new exciting elements. Added bonus? Its all profit ,since you did find it on the roadside. Every little Processing - Try to use less water in your buckets. Excessive water is wasteful and even rots some types of stems. Especially fleshy ones. Good examples are tulips and calla lillies. - Use floral preservatives when adequate to increase flower life. - Use silks and permanent botanicals as well as preserved florals to offer your customers stylish yet earth friendly and long lasting design elements. Emphasize their longevity as a selling point by also telling them how they will spend less in the long run. Try ww.verdissimousa.com . bit helps. Let’s all go GREEN! - Opt for flowers that have great vase life and use all stages of the flower from the - Seek out organic florals and greens that bud to the bloom. Don’t waste anything !! are grown using less if any pesticides and harsh chemicals that damage the earth. - If you are using STS, explore responsible The extra cost is well worth the reduced discarding techniques impact and besides ORGANIC is really hot right now. Designing- Passion for - Opt for recycled containers whenever possible. There are many product lines that make fashionable containers with pulp or paper preservation Granted, these are only a few suggestions but like I said, it’s just a starting point. Share this information with your customers and let them know about your GREEN efmache’ and even con- forts they will undoubtedly be very imtainers that may pressed by your PASSION FOR PRESERVAhave been recycled or TION. After all, the planet you save may used in your shop be- be your own. fore. This provides the extra benefit of Questions? Kudos? Comments ? Comlower COGs as well. plaints ?? [email protected] Try to make it about the flowers and minimize hard goods. The Allied Florist 9 In today’s market we need to re-evaluate some business strategies to maintain our integrity and reputation. ity and your reputation. You you stay motivated? There reflect your business. are five key factors that Too many managers tend will stimulate employees to to neglect the human side of work harder and more eftheir operation. A success- fectively. They are: It’s never a bad time to take a step back and examine our management skills and practices with customers and with our employees. It doesn’t matter if you are the owner, manager, sales representative, designer, secretary, or driver, we all need to make sure we have our best foot forward and that we are communicating effectively. ful business is made up of individual personalities who need thoughtful treatment if they are to increase the level of company profits and production. Employee relations is a two -way street. The must be positive employeremployee interaction. How do you do this in a successful manner? First you must outline your expectations for your employees. Make So you may be asking, it known what you expect. what do we need to look Tell them what you want, at? Where do I start? I don’t expect them to be know there needs to be a able to read your mind and change but how? Or some know what you are of you may be wondering, “fishing” for or what you I’m just a driver, what can I wish they would just do. do? Or I just sell the flowers Chances are they will gladly how can I make an impact? do what you ask, but you But the ironic thing is that it need to remember to ask. all starts with you. You Secondly, you must create must have a desire to do an inviting environment for your very best. You must your staff. take initiative and do the So once you’ve outlined rethings that may be hard, sponsibilities, or have an nearly impossible, or tediunderstanding of what is ous. You have to take con- expected of you, how do trol and insure your stabil- 1. Achievement 2. Recognition 3. The work itself 4. Responsibility 5. Advancement Praise, encouragement, responsibility, and the knowledge that you appreciate them are often more important than the paycheck. Talk to your employees. Do not place blame, or ask “fishing” questions where you expect certain answers. It takes talent and effort to have an open ended conversation with employees. But your sincere efforts will be well worth it. The next area that demands attention is customer relations. It is critically important that we treat our customers in such a way that they will want and need to stay with us. Research indicates that the number one key ingre- The Allied Florist 10 dient in operating a successful business is providing positively outrageous customer service! You must take great pride in how you interact with your customers. Remember that to some people this is a very comfortable and natural thing to do. It may be very easy for some of your employees to up-sell customers who you never got an extra penny out of, but it may be very difficult for others. How do you bridge this gap? It may seem easy to simply put your best sales people on the phone all the time but if they are also a driver or designer than they are not able to meet all their responsibilities. Take time to train your employees. Make resources available to them. Encourage them to study differ- ent personality types. Being able to recognize different traits is key in learning how to up sell and customize orders for every customer! Many of us do most of our business on the phone. Telephone etiquette is an acquired art and it takes practice. There are a few qualities that are essential Having a monthly or weekly when talking on the phone: meeting is a great way to 1. Alertness cover material that needs 2. Pleasantness to be addressed in a posi3. Naturalness tive way and to teach new skills and techniques. 4. Distinctness Remember that Customer relations isn’t just about smiling when the customer walks through the door. It’s about service, quality, atmosphere, and the price value relationship. Customers are looking for: 1. Product Quality 2. Accessible Merchandise 3. Visible Pricing 4. Knowledgeable Staff 5. Personal Service 5. Expressiveness If you can portray that you are genuinely interested, happy to be on the phone, and comfortable your customers will feel more relaxed and at ease. Take the time to teach, learn, and reinforce good healthy business practices. Your employees and your customers will notice and take great pride in their loyalty to you and your establishment. For more networking opportunities Check us out on Facebook and Twitter. The Allied Florist 11 This New Valentine’s Day, Couples Cut Quick Deal Company Blooms Back on Gifts to Each Other, Ac- With Brees cording to NRF Survey If you’re thinking about buying flowers on Valentine’s Day, perhaps Drew Brees can now help conWashington, February 1, 2010 – As husbands and vince you.Provide Commerce, owner of online wives across America continue to focus on reining flower Web site ProFlowers, signed a deal this in their spending, it seems couples this year plan week that will give the company the rights to use the New Orleans Saints quarterback’s image in its to spend less on each other but more on their digital advertising for a period of two weeks beginfamily, friends, co-workers…even their pets. Acning next Monday, Feb. 1. cording to NRF’s 2010 Valentine’s Day Consumer Intentions and Actions Survey, conducted by BIGreThe deal was made possible through Brand Affinity search, couples will spend an average of $63.34 on Technologies or BAT. gifts for their significant other or spouse, compared to $67.22 last year. The average person will The company aggregates the rights of athletes in shell out $103.00 on traditional Valentine’s Day mer- advance and promises to be able to match them up with interested parties within a couple of days. chandise this year, similar to last year’s $102.50. Deals like Brees’ ProFlowers contract are the easiTotal holiday spending is expected to reach $14.1 est since the quarterback won’t have any speakbillion.* ing role, but the fact that a deal has been struck since the Saints made it into the Super Bowl is a With Americans cutting back on the amount they good sign for the company. spend on their significant other, friends and coworkers can expect a little bit more this year. The BAT CEO Ryan Steelberg told me that his company is ideal for athletes and companies looking to capiaverage person will spend $5.37 on friends, up talize on something like the two-week marketing from $4.74 last year; $4.29 on classmates and window before the Super Bowl. teachers, compared to $3.59 last year; and $2.84 on co-workers, slightly up from the $1.94 they BAT has 22 Saints and 18 Colts on its roster of spent in 2009. Family pets will also feel the love players willing to hear proposals from companies. this year with the average person spending $3.27 Steelberg suggests that savvy companies might on their furry friends, up from $2.17 last year. want to sign a player to a deal before the big game Spending on family members will remain the same that extends beyond it. ($20.94 vs. $20.95 last year). Pre Relea 1-800-FLOWERS.COM and Patti Stanger Play Matchmaker This Valentine's “While some may view Valentine’s Day as cliché, many people still look forward to giving significant others, friends, family and even pets something special,” said Tracy Mullin, President and CEO, NRF. “Rather than not give anything at all, consumers the world's largest florist and online gift shop, 1will instead focus on small, thoughtful gifts for the 800-FLOWERS.COM, Inc. (Nasdaq: FLWS), has joined forces with elite Matchmaker, Patti Stanger, to people who mean the most to them this year.” guide consumers and romantic hopefuls on choosing the perfect gift for celebrating the most roAs in previous years, men will spend nearly twice mantic holiday of the year. The collaboration bethe amount women spend on the holiday. The av- tween the online retailer and renowned relationerage man plans to shell out $135.35 to impress the ship guru introduces a signature "Patti Stanger" people in his life while women only expect to spend bouquet and additional arrangements and gifts, which create an exclusive "Matchmaker" collection, $72.28. The Allied Florist 12 ws & all expertly designed to deliver the most memora- and "mums" for export to Japan, radio station ble displays of love and affection. Caracol reported on Monday. "At 1-800-FLOWERS.COM, we pride ourselves on helping people to express themselves and connect with the important people in their lives. It made perfect sense for 1-800-FLOWERS.COM to team with Patti, the expert for helping people find the perfect partner," said Jim McCann, CEO and Founder of 1-800-FLOWERS.COM. "With the debut of the "Matchmaker" collection," we are making it easier than ever for our customers to find the appropriate gifts for their friends, family and loved ones." Agricultural authorities authorized the import of the reproductive parts of the flowers to Colombia, and permitted the experimental planting of a line of blue chrysanthemums. "Picking the right Valentine's bouquet makes a statement and sets the tone for the evening. A great gift can go a long way in making sure both partners get what they want for Valentine's Day," said Patti Stanger. "This year I am playing cupid with 1-800-FLOWERS.COM. Together, we have introduced a beautiful collection of flowers and gifts that will help people everywhere create their own personal love story." In Japan, a bouquet of blue roses can cost up to US$500, while the unit cost is anywhere between US$40 - 50. The company estimates that the blue mums will be available for export in the next three years. According to Caracol Radio, this project is a result of research conducted by the Australian company Florigene, which is dedicated to the search for new plants using biotechnology. The company is part of the Japanese conglomorate Suntory. ess ases Columbia to export blue roses and chrysanthemums Colombia is the world's second biggest exporter of flowers after Holland, and the majority of these products go to the U.S. and Europe. In 2008, Colombia exported 223,000 tons of flowers, generating US$1.1 billion. Colombian flower growers plan to grow blue roses Allied Florists of Houston is bursting at the seems with opportunities for you to get involved! One of the best ways to learn, grow, and stretch yourself is to give a little of your time and help an amazing organization become even better. There are many different committees that would love to add your talents to their ranks: AFH Magazine Committee Community Service Committee Education Committee Houston Cup Committee Membership Committee Special Events Committee Sunshine Committee Telephone Committee For more information on how you can get involved please email [email protected], or call a member of the board (contact information on page 2). The Allied Florist 13 Breathe…I hope all of you have been ale to enjoy the doldrums of the post Valentines Holiday. Because before we know it we will be gearing up for Mother’s Day, Easter, and Prom. Sometimes we may feel a little at a loss of what to do after an insanely busy holiday, but I have a few suggestions that will keep you busy and will pay off in the long run! 1. Inventory—take a thorough inventory of all your hard goods. Sort, clean, categorize, and price. Figure out what you sold during the holiday in order to better anticipate what you will need for next year and to help you know what you need to re-stock for the upcoming holidays and your daily orders. Frances Egbert—TMF 2. Clean— take this opportunity when your shop is nearly empty anyway to clean. Mr. Jim Johnson once told me, “customers can’t complaint about what they don’t see.” I have found this advice to be true time and time again. Get out the brooms, Windex, and vacuums and do a little spring cleaning! Then after all that I highly encourage you to go get manicure! You deserve it! Congratulations on surviving yet another Valentines Day! How do I pick the best flowers? Although all flowers are different, the rules for picking the best or freshest flowers are the same. Always look for bright green foliage. Foliage that is beginning to fade or turn yellow is not fresh. Be aware of any discoloration or browning of petals and stems. Any apparent mold or mildew is A BAD SIGN! Buds should appear swollen and the tissue of the flower and stem should never show any signs of dehydration. Colors should be VIBRANT, RICH and CLEAR. Check the stems that are in the water to make sure that they are not slimy and that the water is clean and free of odor. ~Frances What do I put my flowers in to hydrate them? Hydration (sometimes called “processing”) means re-cutting the flower stems and placing the flower stems into water so that the flower can suck water up the stem. As the flower sucks water up the stem the flower continues to hydrate, open and ultimately blossom. Using a flower nutrient in the water is extremely helpful in making your flowers open, increase color and fragrance, and last the longest they possibly can. Www.ubloom.com The Allied Florist 14 Keeping you updated... March 9th—6:00 p.m. A wedding to Remember Allied Meeting at Greenleaf sponsored by Smithers Oasis, featuring Jeff Corban. 21st—Design Smart 2 class show taught by Kristine Kratt AIFD at the Hilton Garden Inn in Albeline TX. For more information please visit www.tsfa.org Southern Wholesale sponsored by FTD featuring Ann Jordan. May 11th—6:00 p.m. Allied General Meeting at The Cadillac Bar featuring robin Martinez. June 8th— 6:00p.m. Allied General Meeting at Darryl &Co. 23rd—Wired and Ready to Go! Living Jewelry class taught by Pat Shirley Becker at July Bill Doran Wholesale in Austin TX. For more information please visit www.tsfa.org 23-25th—97th annual TSFA Convention in San Marcos TX. April More details to come! 13th—6:00p.m. Allied General Meeting at The Allied Florist 15 The Allied Florist 16