BINGHAMTON HOCKEY CLUB

BINGHAMTON
SENATORS
HOCKEY
Get your
business into the
game today!!!
BINGHAMTON
HOCKEY CLUB
– Binghamton, New York –
Home to professional hockey and proud
members of the American Hockey League,
the top developmental league to the NHL.
Since 1973, fans have flocked to the 4,717 seat Broome County Veterans Memorial Arena every winter to witness
high-flying hockey action. Hockey heroes in the Southern Tier were born with Broome Dusters, Binghamton Whalers
and Rangers, the B.C. Icemen and currently with the Binghamton Senators. The success is undeniable throughout
the storied history of professional hockey in Binghamton as seen on the championship banners adorning the rafters
of the Arena.
With the Binghamton Senators currently supplying the next wave of future NHL stars to the parent Ottawa Senators,
the Broome County Veterans Memorial Arena is the place for the best that minor league hockey has to offer in heating up downtown Binghamton night after night!
The Senators’ attendance figures continue to exceed expectations year after year and have regularly surpassed 90%
capacity levels, ranking them in the top 10% of the American Hockey League.
The Binghamton Senators have proven to be a staple in the city, the community and throughout the region. It’s now
time for you to “GET IN THE GAME !!!”
Binghamton’s loyal and ever-increasing fan base is
a prime marketing target for your business!
1
•
The AHL offers first-class, affordable family entertainment, featuring elite athletes
from around the world.
•
All 30 NHL teams develop their top prospects in the AHL, including over 240
first- and second-round NHL draft picks.
•
AHL attendance has more than doubled in the past 10 years.
•
Half of the AHL’s fan base consists of families and children.
•
The AHL and its teams feature solid, progressive ownership and management.
Manitoba
Moose
Grand Rapids
Griffins
Toronto
Marlies
Binghamton
Senators
Milwaukee
Admirals
Manchester
Monarchs
Chicago
Wolves
Newfoundland
BRITISH
COLUMBIA
ALBERTA
SASKATCHEWAN
MANITOBA
QUEBEC
Prince Edward
Island
ONTARIO
NEW
BRUNSWICK
Winnipeg
NOVA
SCOTIA
Iowa
Stars
Portland
Manchester
Lowell
Toronto
Syracuse
Rochester
Atlantic Ocean
Springfield
Hamilton
Grand Rapids
Binghamton
Bridgeport
Wilkes-Barre
Omaha
Hershey
Des Moines
Peoria
Omaha
Ak-Sar-Ben
Knights
San Antonio
Peoria
Rivermen
San Antonio
Rampage
Bridgeport
Sound Tigers
Houston
Aeros
2
BINGHAMTON
Gender
Age
Education
25-34
17%
Female
45%
College
41%
35-54
36%
High
School
44%
14 & Under
22%
55 & Over
6%
Other
2%
Household Income
9%
20%
Less Than $25,000
23%
$25,000-$49,000
19%
$50,000-$75,000
$75,000-$99,000
29%
$100,000+
Ithaca
(40 mi.)
Rt. 81
Male
55%
15-24
19%
Cortland
(35 mi.)
8
8
Rt.
Oneonta
(55 mi.)
Elmira (55 mi.)
Rt. 17
BINGHAMTON
Scranton (55 mi.)
3
NY
PA
Post
Graduate
Degree
13%
SENATORS
signage
DASHERBOARDS/GLASSWRAP
Dasherboard and glasswrap advertising puts your company right in the middle
of the hockey action providing maximum exposure. Dasherboard opportunities
surround the rink, while the exclusive glasswrap signage is at each end, above
the dasher boards behind the goal line.
GALLERY BANNERS
Prominently displayed above the Arena seating area, each suspended banner dramatically carries your message to those in attendance at all Arena
events. Banners are easily viewed from throughout the Arena.
As a fixture of the in-arena decor, attendees at year-round events,
including trade shows, conventions, sporting events, concerts, family shows, etc., will notice your signage and recognize your community
support and commitment.
IN-ICE LOGOS
In-ice logos are one of the most striking and visual forms of advertising in
hockey, located right on the playing surface. Choose from available locations
on the ice that would best suit your company name or logo. In-ice logos will be
in full view of the fans at all times while receiving additional exposure through
television highlights and newspaper photographs.
ARENA CONCOURSE SIGNAGE
Concourse signage offers year-round exposure of your message to everyone visiting
the Arena. Extensive concourse opportunities include eye level stairwell displays,
backlit light boxes and various banner presentations. The Arena is designed with
a fully-accessible inside concourse surrounding the entire facility. On game nights,
this is the “place to be seen.”
4
SCOREBOARD
VIDEO FEATURES
ZAMBONI
BENCH/PENALTY BOX
PLAYER JERSEYS
& HELMETS
5
SENATORS
publications
GAME NIGHT
PROGRAM
GAME NIGHT
LINE UP CARDS
GAME NOTES/INSERT
6
print
opportunities
SENATORS
POCKET SCHEDULE
Pocket schedules are the best way to keep up with
the Senators and include game schedule, complete
ticket information, special promotions and events
listing. Your company name or logo will be printed
on over 100,000 schedules that will be distributed at
games, convenience stores, restaurants, gift shops,
etc., throughout the Southern Tier of New York and
Northern Pennsylvania.
B-SENS CALENDAR
Be a part of the action on a monthly basis with an advertisement in our B-Sens calendar. In-season months
feature one month per page, including game dates, while
off-season months are two per page. Your message can
even include a “clip and save” coupon specifically designed
for your needs.
SEASON TICKET BACKS
Don’t just ask fans to come see you, give them a reason to by putting your
message right in the hands of the most select group of customers, season
ticket holders! Put your company name or logo, and advertisement or coupon
offer on the back of all season tickets, which provide an excellent way to drive
traffic to your business.
7
SENATORS
media
RADIO ADVERTISING
WEBSITE BANNERS
PRINT & TELEVISION
8
SENATORS
game night
INTERMISSION
PROMOTIONS
PREMIUM/THEME
NIGHTS
IN-GAME
PROMOTIONS
BLIMP DROPS
KIDS CLUB
9
TICKET INFORMATION
CENTER
SENATORS
tickets
SEASON TICKETS &
GROUP PACKAGES
TV
REF
TV
REF
CORRIDOR
SKYBOX
REF
TV
REF
REF
TV
TV
REF
TV
REF
TV
TV
REF
1
SKYBOX
SKYBOX
SKYBOX
SKYBOX
SKYBOX
SKYBOX
2
3
4
5
6
7
8
SKYBOX
SUITES
10
SENATORS
in the
community
SENATORS COMMUNITY
OUTREACH PROGRAMS
The Senators are proud to be involved with a number of community organizations
providing the Greater Binghamton region with the support of mentoring and positive
role models.
Binghamton Senators Wish Club
Offering a unique opportunity to put smiles on the faces of disadvantaged youth in our area, we have created the Binghamton
Senators Wish Club. Via tax-deductible private and corporate
donations, youth from a wide range of regional organizations are
allowed to enjoy an exciting and memorable outing at a B-Sens
hockey game. Benefitting organizations can either be selected from
a provided list or specifically designated by the donator.
Books Open Opportunities for Kids to Succeed
The BOOKS program, sponsored by Senator Libous, in partnership
with the Four County Library System, is an educational program
designed to make reading fun and to encourage good reading
habits focusing on children in grades three through eight.
In cooperation with the Binghamton Senators, the Reading
Rewards program offers game tickets as prizes for completion
of a reading log. Senators players also support the program by
making guest appearances in local schools, reading aloud to the
classroom.
www.booksprogram.com
Giving Kids an Edge
“Giving Kids an Edge” is run in cooperation with the Senators,
the Broome Sports Foundation, Smith Ingalls French, American
Food and Vending, and with the support of D.A.R.E. (Drug and
Alcohol Resistance Education) programs in Broome County,
Binghamton, Johnson City and Vestal. This program enables
select kids at risk to attend a Senators game chaperoned by their
D.A.R.E. officer, providing a positive and fun experience in a
drug-free setting.
YES! Safe Choices for Kids
“YES! Safe Choices for Kids” is a partnership with Senator Libous
and Lourdes Hospital. The program provides alcohol and other drug
prevention programming through training and presentations at
local schools. YES! also hosts events throughout our community.
www.YesSafeChoices.org
11
SENATORS
notes
12
THE BINGHAMTON
SENATORS WANT YOU
ON OUR TEAM!
SCORE WITH
THE SENS!
Binghamton Senators Hockey Club
1 Stuart Street
Binghamton, NY 13901
Tel: 607.722.SENS
Fax: 607.722.7424
E-mail: [email protected]
www.binghamtonsenators.com
Photo Credits: Just Sports Photography