premier marketing
Transcription
premier marketing
Rev sell sheet 9/15/06 5:26 PM Page 1 REMIER P MARKETING P www.PremierMarketingLLC.com A consultancy focused on accelerating business opportunity for early- and mid-stage enterprises remier Marketing provides marketing and business development support to early and mid-stage enterprises. Michael M. Sapienza, founder and principal of Premier Marketing, has extensive experience in new product development, business launches and all associated marketing disciplines. Premier Marketing is uniquely capable of assisting its clients in identifying and focusing on primary opportunities to advance their organizations. This capability is grounded in more than 25 years of practical consumer and commercial marketing experience. The resulting skills and broad contact network help clients accelerate their progress toward attainment of critical milestones. ■ Business plan creation/refinement The focus of client engagements is business plan development/ enhancement followed by precise execution thereof. The scope of services offered includes, but is not limited to: ■ New product and business development ■ Market research design and implementation ■ Marketing communications development - targeting, branding, product positioning, core messaging ■ Marketing campaign execution - sales support tools/ collateral, advertising, web site content, direct mail, email campaigns, search engine marketing, public relations ■ Distribution channel development and management ■ Sales prospecting. Clients and Affiliations Innovate Software www.InnovateSoftware.com - Columbus, Ohio Ecommerce solution provider focusing on the movement, tracking and securing of critical business information involved with electronic transactions between trading partners. Its products are in use by major retail organizations, and its sister company, Innovate Ecommerce, provides related consulting services. Role and results: Consulting engagement and advisory board member. Developed product messaging, sales tools, lead generation and public relations. Secured major contract with leading electronic payment services provider. GoAntiques www.GoAntiques.com - Dublin, Ohio The leading virtual marketplace for antique sales and support services. Providing a one-stop solution for both fixed price shopping and Live Auction transactions, GoAntiques offers extensive inventories from over 1,700 registered dealers and has a membership base exceeding 100,000 buyers. It is a prime destination for collectors, interior designers, show promoters, dealers, and all others involved with collectible items. Role and results: Consulting engagement. Developed formal business plan resulting in substantial new funding. Created and implemented new marketing programs as well as process improvements leading to revenue and customer count increases of 100%. Bizresearch.com www.Bizresearch.com - Worthington, Ohio Provides search engine marketing and ROI analysis for retailers, select law firms and Fortune 500 companies throughout the United States, UK and Canada. Clients include Curio Cabinet, Board Games Express, Wallpaper Borders and Power Rogers & Smith. Role and results: Consulting engagement. Developed lead tracking, direct marketing, proposal enhancement and other process improvements resulting in five new contracts over six months. Also acquired resources for public relations, substantially improving company visibility. I4 Commerce www.I4Commerce.com - Timonium, Maryland Develops and operates the Bill Me Later® Payment System an innovative new payment solution designed for the rapidly growing market of web and catalog based sales. Bill Me Later allows consumers to skip the work and worry of entering lengthy credit card numbers at point of sale. This strategic new payment option produces incremental sales for merchants by attracting new consumers seeking greater payment convenience, security and/or purchasing power. Role and results: Consulting engagement. Developed channel partner assessment and program changes currently under review by senior management. Peopleclick www.Peopleclick.com - Raleigh, North Carolina Provides enterprise-class workforce management solutions to build a productive and diverse workforce. Automation solutions include recruitment management, vendor management and EEO/Affirmative Action compliance. Founded in 1997, Peopleclick currently has over 300 employees worldwide. Role and results: Consulting engagement. Developed ROI model illustrating the leveraged, incremental value of product combinations. Currently in use by direct sales force. Rev sell sheet 9/15/06 5:26 PM Page 2 Assurex Global www.AssurexGlobal.com – Columbus, Ohio Profile: Largest network of privately held commercial insurance brokers providing best of breed risk management and employee benefit services regionally, nationally and globally. Role and Results: Conducted marketing audit yielding significant cost savings and new marketing communication vehicles. Digital Scout www.DigitalScout.com – Columbus, Ohio Provides leading tools for athletic scouting and statistics analysis. Services high school and youth/recreation markets. Role and results: Board of Advisors. Sourced Search Engine Marketing expertise significantly improving rankings in leading Internet search engines. BIGresearch www.BIGresearch.com – Columbus, Ohio Profile: Leader in online market intelligence and Internet powered marketing research. Offers the syndicated Consumer Intentions and ActionsTM (CIA) survey that monitors over 8,000 consumers each month. Provides intelligence on retail consumer intentions and actions, leading to highly accurate sales forecasting by market segment, retailer and product category. Also offers the syndicated Simultaneous Media Usage Study (SIMMTM) that determines the inter-relationships of multiple media usage impacting marketing effectiveness and ROI of communications expenditures. Role and results: Business Development. Sourced 8 opportunities leading to advanced discussions with leading firms in ecommerce, Internet portal, CPG, Wall Street analyst, media and retail market spaces. Founder Biography Michael Sapienza is a seasoned executive with more than 25 years of experience focused in marketing, business development, new product introductions and business starts. The majority of his corporate career has been devoted to two well-known organizations, Wendy’s International and CheckFree Corporation. Domestic and International Marketing Michael joined Wendy’s as a marketing supervisor in 1978 and progressed through the ranks to become Wendy’s first Vice President of New Products and Marketing Analysis in 1985. Over the years, Michael served in numerous capacities throughout the domestic marketing department and the international division. His global experience included product launches, advertising agency selection and marketing support programs throughout Europe and the Pacific Rim. On the domestic front, Michael’s more notable achievements include: ■ Initiation of Wendy’s first formal programs for market research, sales promotion analysis and business planning ■ Development of structured processes to assess alternative advertising messages/campaigns ■ Direction of many profitable new product programs from concept stage through national introduction. Some of these included Hot Stuffed Baked Potatoes, the Big (Bacon) Classic, Wendy’s Lite Menu, and the Taco Salad. ■ After 10 years of service at Wendy’s, Michael left to join the then early stage electronic commerce company, CheckFree Corporation. New Product Introduction and Business Development As CheckFree’s first Vice President of Marketing, Michael was largely responsible for the successful development and national introduction of the CheckFree Electronic Payment Service (CFEP). Still the core element of CheckFree’s offerings today, CFEP was the first and only electronic solution that could pay all bills through the user’s bank of choice. In his initial capacity, Michael directed product strategy, brand development, advertising, co-operative marketing programs, public relations, pricing, user retention, product distribution through retail and channel partners, and corporate communications. During the first seven years of his tenure, total corporate revenues grew to a highly profitable $40M with CFEP contributing well over half of both top and bottom line results. In 1995, Michael helped CheckFree implement a successful IPO netting over $70M in new capital. After that his responsibilities included customer service operations, customer relationship management and business development for CheckFree’s electronic billing division. Michael rose to the level of Senior Vice President in 1997 and managed channel partner programs until he left the company in 2002. During his 14-year stay, CheckFree grew from a $5M revenue company to about $500M and a market cap of $1.4B. Upon leaving CheckFree, Michael joined Secure Interiors, an early stage cyber security company focused on cost effective Internet security for the small to mid-size enterprise. Secure Interiors was managed to an exit for investors in mid-2003, giving rise to Premier Marketing. Additional Background Michael is a 1974 graduate of Northwestern University and a 1976 graduate of its Kellogg School of Management. Among his hobbies and interests are: European sports cars, jazz, golf, wine, the Northwestern Alumni Association & Wildcat Fund, Ohio Tech Angels, and the Bexley Education Foundation. Among his personal qualities are: analysis/process driven, results orientation, passion for quiet effectiveness, a sense of urgency, and love for family and fun. Michael is married with two stepdaughters. Contact Information Michael M. Sapienza Premier Marketing, Suite 100 1429 King Avenue Columbus, Ohio 43212 http://www.PremierMarketingLLC.com Office: 614.485.0351 Mobile: 614.893.9681 Fax: 614.486.0694 [email protected]