December

SNACKING
ADDITIONAL PROGRAMS
These featured snacks not only give consumers what they want, but help you grow your incremental sales!
TREAT: Extraordinarily Delicious
RE-ENERGIZE: 100 Feel Good Calories
PLACEMENT:
PRODUCT:
Brookside Bar
ITEM NUMBER:
Dark Chocolate Fruit and Nut Blueberry
#91207, Dark Chocolate Fruit and Nut
Cherry Pomegranate #91205, Dark
Chocolate Fruit and Nut Cranberry
Blackberry #91203
VENDOR:
Hershey’s
NOTE:
PRODUCT:
Special K Chocolate Pretzel Bar
Replace your Apple Nutrigrain
Bar on your impulse racks,
with this item for the month
of November and December.
If you need to obtain impulse
racks please search In
the Zone Snacking on
Sodexo_Net and click Order
Merchandisers. You can also
place the bars in a basket
close to your register
and the counter card next to it.
This is a brand new Hershey’s product. It will be available through Vistar and select Sysco houses.
Please contact your inside sales rep to order.
ITEM NUMBER:
#38000-12516
VENDOR:
Kellogg’s
ITEM NUMBER:
#57254
VENDOR:
Frito-Lay (PepsiCo)
Roast Pork Loin
Roast Top Round of Beef
Roast Turkey Breast
Roasted Potatoes
Carved Smoked Pit Ham
Roasted Carrots & Parsnips
49165
81179
60936
16649
68356
happy
holidays
59109
I_C1_15_0
03
TREAT: The Perfect Combination of Chocolate and Peanut Butter
TAKE A BREAK: A Twist on Your Favorite Chip!
PRODUCT:
Lay’s Limon Chips
PLACEMENT:
Replace the Nature
Valley Oats and Honey
Bar with the bars in
this assorted pack.
If you need to obtain
impulse racks, please
search In the Zone
Snacking on Sodexo_
Net and click Order
Merchandisers.
HAPPY HOLIDAYS
PRODUCT:
Reese’s Peanut Butter Cups
ITEM NUMBER:
#3400044000
PLACEMENT:
Replace 2 rows of
Lay’s Kettle Cooked
Original Chips with
the Lay’s Limon
Chips on your FritoLay rack.
VENDOR:
Hershey’s
PLACEMENT:
This is a product highlight.
Just place the rack backer
in your impulse rack. If you
need to obtain impulse racks,
please search In the Zone
Snacking on Sodexo_Net and
click Order Merchandisers.
You can also place the bars
in a basket close to your
register and the counter card
next to it.
HOME FOR THE HOLIDAYS
During this holiday season, we strive to make things easy for our customers
by offering take-home sweets and savory holiday side dishes that can help
round out their holiday meals and gatherings. This November and December,
we are featuring turnkey products from our partners with pies from Sara Lee,
cookies and gift jars from Otis Spunkmeyer, premium desserts from Sweet
Street along with house-made sweets and savory sides. See the Home for
the Holidays manager’s guide for full implementation details.
December 2015
BEVERAGE: Refreshingly Unique
PRODUCT:
Perrier Sparkling Water
ITEM NUMBER:
#7478000070
VENDOR:
Nestlé Waters via Prime
Distribution
PLACEMENT:
This is a product
highlight. Place the
cling or shelf talker
below your Perrier.
SETTING UP HALO
1
CHOOSE YOUR SALES METHOD:
2
BUTTON ON HALO TERMINAL
BARCODE SCANNING
Barcode sheets are in your kit.
NOTE: This is the quickest and most
accurate way to record a sale.
COLD BEVERAGE
Since the deployment of In the Zone, your planogram configuration contains Innovation Slots. 3% of the available facings have been
reserved to accommodate new products and innovations. For this promotional period, we are featuring the following beverage:
Ocean Spray - PACt to run from August 30 - January 2
Our consumers are seeking non-carbonated options that are low calorie and feature clean, pure, authentic ingredients.
PepsiCo has introduced Ocean Spray PACt, an enhanced water, which allows consumers to enjoy the goodness of
cranberries, without the sugar, acid, or calories.
PRODUCT
CS/PK
VENDOR
SPECIAL NOTE
Ocean Spray - PACt
UPC: 031200211026
PepsiCo
Pricing: Refer to the retail
pricing workbook for this
promotional period.
NOTE:
You may also merchandise these items at your food stations as well as other impulse locations. This is especially
useful if your configuration does not have many innovation slots, or if you happen to only have vendor-owned
equipment which inhibits your ability to feature these particular items.
View our new Halo training materials
on sales ringing practices:
The Ringing Items Properly in Halo Goldmail is available at:
http://play.pointacross.com/y2htywvi7d75
Please activate these
beverages in your
configuration’s innovation
slots. Remember, always
double-face whenever
possible.
LTO GUIDE
ADD THE LTOs TO ITEM HARMONY:
• In the local database, left-click “barcode box”.
• Connect the scanner to your computer.
• Scan the item’s barcode.
If the barcodes won’t scan, use the filter function:
Type in the item name.
Select the “AND” mode.
Click search.
Greater detail is in this Goldmail:
http://play.pointacross.com/dsf1b19tb2uz
THE CASHIER TRAINING VIDEO IS ON THE HALO SUPPORT CENTER PAGE OF SODEXO_NET
(on the right side, in the training block)
CONTACTS
For more information about “I  Food”, please contact your division representative:
HEALTH CARE - [email protected]
BUSINESS & INDUSTRY - [email protected]
GOVERNMENT - [email protected]
CAMPUS - [email protected]
To provide feedback and make suggestions, please call 877-517-9663 or email [email protected]
IHF_C1_15_049
We love food – and we know you do too. That’s why we’re bringing
back some of our top-selling items from our past promotions
and celebrating all the reasons why we love food. It’s edible
comfort like an indulgent bowl of creamy mac and cheese. It’s
the nourishment from fresh fruits and veggies to support healthy
living. It’s mood changing as it forms a smile with just a mere
forkful or two. It’s a connector of people sharing breakfast with
family, enjoying lunch with friends, or dining with a loved one. It’s
a chance to celebrate our favorite foods we love.
WHAT TO KNOW
Mutualized
Promotions are
Strategic Drivers!
WHAT TO DO
Mutualized Promotions Are Easy!
10 SIMPLE STEPS TO HAVE A SUCCESSFUL PROMOTION
New Year New You… Halo Data:
Driving Profitability Through:
•
Targeted Product Utilization
•
Driving Out Cost
•
•
Driving Consistency
Driving Value Pricing
Driving Increased Sales Through:
•
•
•
•
Check Average
Increased Consumer Participation
5%
68.9%
Getting a Check
Average Premium
of 5%*
Average
Gross
Margin
Weeks 1 & 2 (November 29 - December 12)
6
1
Increased Consumer Frequency
New Product Awareness
Comfort and joy.
Savor the flavors of the season.
It’s the perfect way to take time
for yourself.
Sausage
En Croute
SPICY:
Chipotle Chicken
Fajita Wrap
2
Let consumers sample the LTO items. Sampling
introduces them to new products and flavors,
and allows them to decide if they like it, before
they’ve committed to a purchase. Sales data
shows that consumers are much more likely to
purchase a new item they’ve sampled.
$
RECIPE
TRADITIONAL &
COMFORT:
Four Cheese Creamy
Mac and Cheese
GRILL
DELI
ACTION / ENTRÉE
South American
Chivito Sandwich
82170
Hot Italian Sandwich
83303
Broadway Deli Triple
Threat Sandwich
82627
Four Cheese Creamy
Mac and Cheese
81457
7
Meet with your team to share what’s being promoted,
build enthusiasm and outline the actions required.
HYBRID
BAKERY:
BREAKFAST
Review all materials
when you receive your
promotions kit.
*The numbers are derived by tracking the promotional items being sold during the promotion period by capturing the Halo data at all locations by cross segment.
Keep sharing your thoughts – through the surveys or by emailing [email protected]
THE TRENDS
I  Food
Order any special ingredients
at least 2 weeks prior to
promotion run times.
3
8
Weeks 3, 4 & 5 (December 13 - January 2)
BREAKFAST
LTO
GRILL
DELI
ACTION / ENTRÉE
Set your pricing. Be sure
to add the items to your
registers, so the sales of
LTOs can be tracked.
In My Kitchen
Give your team the tools they need – recipes, build
cards, etc. Don’t forget to show them the POS, so
they can see what the end product should look like.
Sodexo celebrates the best from recognized and
up-and-coming celebrity chefs, and our own top
culinary talent. Each chef has contributed one
recipe, and shared their inspiration for their dishes.
IN MY KITCHEN WEBSITE
4
with Celebrity Chef
Eest Seres
In My Kitchen is online!
Sodexo’s consumer facing culinary website features:
• Over 100 consumer recipes
• Expert culinary tips
• Videos and culinary how to’s
• Personal recipe box
• Save your favorites
• Rate the recipes
• Share with friends
Check it out at InMyKitchen.sodexo.com
Have your team sample the
LTOs. When they experience
the product, they’ll find it
easy to talk about it with
consumers.
5
Tell your client about the promotion’s theme, the
LTOs and featured snacks and beverages.
Display the marketing
materials from
your promotion kit
throughout your café.
Sausage En Croute
83294
9
Southwestern
Chicken Baguette
83309
Chipotle Chicken
Fajita Wrap
81511
Beef Stroganoff Over
Mashed Red Potatoes
81532
MARKETING MATERIALS
Make sure you always display these items:
10
Let the Retail Ranger help
you - the app will feature
reminders on product
promotions, with start and
end dates.
Talk back! Share your
consumers’ reactions and
client feedback through
the Retail Ranger at
[email protected]
Also share your promotions
activation using the photo
upload feature.
•
•
•
•
•
Poster
Mini Poster
Table Tents
Countertop POS
Employee Buttons
•
Flex Tower
(buttons will not be part of the Campus Division retail kits)
Poster
Mini Poster
Countertop POS
Table Tents
Employee Buttons
Flex Tower
OPERATIONS MATERIALS
ELECTRONIC MATERIALS
•
•
•
•
•
•
•
Be sure to review all menu items with your culinary team, using these tools:
Quick Start Calendar
Build Cards
Electronic Resources (available through your segment’s marketing resource library)
Cost / Pricing Matrix & Distribution Matrix
(Search Sodexo_Net for “mutualized promotions”
for all of your electronic resource files.)
Digital Advertising
Electronic POS
Web Tools
To price your POS, use the imprintable pricing stickers (Item #CSP-11 - Large Pricing Labels for Ink) available at Print Management.