- Noiseless Design

MAKING NOISE IS OUT.
WE NEED TO BE HEARD.
In the age of “blink and you’ll miss it” attention spans, brands matter,
and never more so than today.
That’s why we are here.
Noiseless design
WE DO...
Experience DESIGN
Web Design
MOTION GRAPHICS
Brand Development
Campaign Design
Noiseless design
EXPERIENCE
DESIGN
01
LA SALLE COLLEGE
80th Anniversary Heritage Exhibition
02
HKTDC
Light me up
03
Harbour city
Xmas Selfie
04
HKTDC
YDC2013 Facebook App
05
HKTDC
YDC2014 Photobooth
06
Qinhu Wetland Park
Exhibition Content
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EXPERIENCE
DESIGN
www.youtube.com/watch?v=6eWBJ-Q0SN0
01
LA SALLE COLLEGE
80th Anniversary Heritage Exhibition
To celebrate its 80th birthday, La Salle College has organized a series of events and we have
converted a dark corridor to a heritage exhibition that consists of a 50-feet long projection,
and an interactive photowall powered by AR, and more. This exhibiton has won multiple
awards inculding Gold Pin awards, and the Design for Asia Awards.
HKDC DESIGN FOR ASIA AWARD
Communication Design: Interactive/Digital Media - Silver
GOLDEN PIN DESIGN AWARD 2014
Visual Communication - Selected
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EXPERIENCE
DESIGN
DONE
DONE
NEXT
NEXT
Player has to visit the light me up
website and answer 3 simple questions.
Who will then receive a QR code.
02
Light me up
DONE
NEXT
NEXT
01
HKTDC
DONE
02
Player has to visit the light me up
website and answer 3 simple questions.
Who will then receive a QR code.
03
Player has to visit the light me up
website and answer 3 simple questions.
Who will then receive a QR code.
04
Player has to visit the light me up
website and answer 3 simple questions.
Who will then receive a QR code.
Light Me Up definitely one of its kind as we have integrated an interactive experience into
the venue structure itself. Players are asked to answer a quick questionarie - based on their
answers, a personalised version of their silhouette is projected in front of them - in which can
be shared socially and printed on the fly!
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EXPERIENCE
DESIGN
02
HKTDC
Light me up
Tools are fit for all mobile devices. Players start the game with their smartphone, and save
the photo copy after the experience is completed.
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EXPERIENCE
DESIGN
www.youtube.com/watch?v=Tur9luUJfF4
02
HKTDC
Light me up
Everyone enjoyed seeing their patterned silhouette on the big screen! The installation is
being set in Times Square. We could see kids jumping around, and ladies posing confidently
with our accessories. The photo printout is definitely a sweet souvenir for them.
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EXPERIENCE
DESIGN
03
01
User stands on the stage and pose
02
Camera shoots after 8 seaconds
03
Press the button for shoot when user got ready
04
Visit the website to download the photo
04
01
02
www.xmas2015.com
Share and get
high resolution photo
03
Harbour City
Xmas Selfie
The Harbour City Christmas Decoration is one of the most iconic aspects of Christmas
in Hong Kong, attracting more than millions of its dwellers and travellers every year. We
created a “selfie more than a selfie experience” that allows user to take a special selfie that
contains not only them, but with the entire entrance deco of Harbour City.
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EXPERIENCE
DESIGN
www.youtube.com/watch?v=Qqz0s3nd284
04
HKTDC
YDC2013 Facebook App
Since 1977, Hong Kong Young Fashion Designers Contest (YDC) has been cultivating
generations of fashion designers and brought them to the world stage. 2013 is the first year
they have decided to go social. We have designed a 3-phase social heavy campaign that
helped them building a strong social crowd, and winning some awards along the way.
HKTDC - HKDA GLOBAL DESIGN AWARDS 2013
Online promotional Campaign - Merit
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EXPERIENCE
DESIGN
05
HKTDC
YDC2014 Photobooth
Imagine a Photobooth with no screens to look at! We have created an immensely successful
experience that users are only required to press one button and all the rest are done on
their own mobile phone - one may add filters and personal statement, social sharing and
eventually gets a free printout right on the spot.
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EXPERIENCE
DESIGN
06
Qinhu Wetland Park
Exhibition Content
We have created the media contents of a huge exhibit with 21 connected screens in the
Museum of Qinhu Wetland Park. The exhibit explains many interesting facts of wetland and
it has easily become the centre of attraction in the museum.
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Web
DESIGN
07
Cinema City
Cinema City Ticketing Website
08
West Kowloon Cultural District Authority
Decade
09
Lexus
Lexus China Official Website
10
HKTDC
Infographics for Emerging Markets
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WEB DESIGN
07
CINEMA CITY
Cinema City Ticketing Website
The Cinema on the top floor of Langham Place has a major facelift - so does their website.
We have performed a total design makeover for the new Cinema City website.
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WEB DESIGN
Live site: yourdecade.hk
08
West Kowloon Cultural
District Authority
Decade
West Kowloon Cultural District organises many meaningful projects that demands very high
quality - both technically and creatively. We have worked together with 2 other teams to
delivery a website of extremely high standard that features a set of tools for users to freely
edit 10 precious video clips of hong kong history into their own mix, and share it socially.
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WEB DESIGN
Live site: www.lexus.com.cn/cn/
09
Lexus
Lexus China Official Website
In 2010, Lexus China needed a total revamp of their official website to catch up with the
latest web trend. The whole website is re-designed and built up to html5 standards, and it
looks great on tablets.
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WEB DESIGN
10
HKTDC
Infographics for Emerging Markets
HKTDC releases many useful research papers that helped businesses grow. We are invited
to study their papers and to provide suggestions making them more approachable. We have
enhanced their website by expanding a text only portal into country specific, visually rich
minisite, with many interesting infographics and mini games.
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MOTION
GRAPHICS
11
La Salle Primary School
Educational Video
12
Hi & Sea
TV Commercial
13
EOL Asia
Online Video
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MOTION
GRAPHICS
11
La Salle Primary School
Educational Video
Commissioned by La Salle Primary School, we need to use motiongraphics to explain the rich
history of the school to newly enrolled students, meaning little boys who are 6 years old. In
this process, we explored graphics and narratives that is comprehensible for the little ones.
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MOTION
GRAPHICS
12
Hi & Sea
TV Commercial
Have you ever seen this TVC in paid TV channels? We have created an eye-catchy animation
for the cute little fish and shrimp, introducing the four flavours of this Taiwan seafood snack.
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MOTION
GRAPHICS
13
EOL Asia
Online Video
With the uprising trend of youtube channels, GetView is a management company for
youtubers. Motiongraphics are used to explain the business in an informative way, attracting
potential customers to understand this new industry.
Noiseless design
BRAND
Development
14
Green Paper Power
Brand identity
15
Chow Tai Fook
CTF X LEE MIN HO Collection
16
Propoganda Coffee
Brand identity
17
The Oyster House
Brand identity
18
Museum of Qin Terracotta Warriors
Brand identity
19
Kids4Kids
Sports Equipment Donation Box
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BRAND
DEVELOPMENT
14
Green Paper Power
Brand identity
GPP is a Hong Kong based paper product company. As an ODM company, we are responsible
for the brand identity and patterns for its patented foldable box.
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BRAND
DEVELOPMENT
14
Green Paper Power
Booklet and catalogue are created for selling the brand to retailers all over the world.
Brand identity
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BRAND
DEVELOPMENT
14
Green Paper Power
Brand identity
Thanks to client’s trust, we have great fun in the product photo shoot, as we can have full
control in the art direction. We have showcased the boxes in a graphical approach with
popping colours and contrasting props.
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BRAND
DEVELOPMENT
15
Chow Tai Fook
CTF X LEE MIN HO Collection
This leading jewellery brand has a collaboration with Korean star Lee Min Ho. We have
worked closely with the manufacturer to create the package and gifts. Also, we have built a
minisite for mainland customers to win a fans meeting invitation.
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BRAND
DEVELOPMENT
16
Propoganda Coffee
Brand identity
A Canadian coffee shop invited us to create their brand identity. We have created the logo,
and developed a graphical pattern to match their hidden propaganda theme. The pattern
worked as a guiding motif to all restaurant collaterals.
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BRAND
DEVELOPMENT
The
3 FREE
OYSTERS
Valid Through
1-31 Aug
Valid Through 1-31 Aug
Welcome to our newly added oyster selections! From 1-31 Aug 2014,
Simply present the leaflet to enjoy 2 oysters for FREE during dinner time!
慶祝本餐廳將加入全新生蠔系列。憑此單張在晚市
時段作任何消費即可免費享用生蠔2隻！
Terms & conditions ‚ õ/� Z-q
Maximum 4 customers for every coupon used with 3 oysters per customer.
Maximum 4 customers for every coupon used.
In case of any dispute, the restaurant reserves the final right for decision.
如有任何爭議·本餐廳保留優惠最終決定權
u+õ I-Z03(ÿ �
⒐⒱任何ボ
17
The Oyster House
Brand identity
⒈ 4 (Y • 0Z €(™
D
≯ª ▝人可享≯
I õ B)C 5+õ I � ^ ‘ õ
∆
3 Û[
?
T 2471 8700
Mezzanine Floor, Holiday Inn Golden Mile,
50 Nathan Road, Tsim Sha Tsui
Terms & conditions 條 款 及 細 則
每張優惠券可供最多4位顧客同時使用
In case of any dispute, the restaurant reserves the final right for decision.
We have created a Western style logo and menu for this brand new oyster bar in Hong Kong.
Yes, we had a free oyster meal as a reward!
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BRAND
DEVELOPMENT
18
Museum of Qin Terracotta
Warriors AND HORSE
Brand identity
We were challenged by the Museum of Qin Terracotta Warriors to forge them a new identity
to show its archeological nature without associating with mud and dust. We have come up
with a fresh modern look by pencil sketches and... coffee stains.
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BRAND
DEVELOPMENT
19
Kids4Kids
Sports Equipment Donation Box
We were approached by charity organization Kids4kids to design a donation box that is
green, reusable, durable, and pretty, and cheap, and large enough to fit hockey sticks... We
came up with an idea to use laminated corrugated paper for an environmentally friendly and
reusable structure.
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Campaign
Design
20
Cheong-Kwan-Jang
Warming Man Campaign
21
Cyberport
Outstanding IT Teacher Award
22
Ocean Park
Ocean Park CNY Campaign
23
Estee Lauder
E-newsletter
24
Various
Web banner
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CAMPAIGN
DESIGN
20
Cheong-Kwan-Jang
Warming Man Campaign
Being a traditional Korean brand, Cheong-Kwan-Jang wishes to have a fresh and energetic
image for selling their new ginseng powder. A series of promotion was made in terms of
print ad, social media and viral videos.
Noiseless design
CAMPAIGN
DESIGN
02
20
Cheong-Kwan-Jang
Warming Man Campaign
Warming method suggested by players will
randomly pop out during the game
03
Until the temperature reach
01
Press the button to
the highest level
rise the temperature.
A facebook game was designed for tester giveaway activity, aiming to gain the page’s fans
base. “Warming Man” has his first appearance in the brand.
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CAMPAIGN
DESIGN
www.youtube.com/playlist?list=PLxWLE1hQSLHq5VSQKGVvOhXa2qJRzgTwk
20
Cheong-Kwan-Jang
Warming Man Campaign
In order to engage our targeted group - office ladies, Korean style “Warming Man” is the
main concept used throughout the campaign. The core event named “Office Surprise”, a
team of 8 Warming Men to bring surprising care to those office ladies.
Noiseless design
CAMPAIGN
DESIGN
www.youtube.com/playlist?list=PLxWLE1hQSLHq5VSQKGVvOhXa2qJRzgTwk
20
Cheong-Kwan-Jang
Warming Man Campaign
A series of videos of Office Surprise were viralled right after the event. It gained great
response and reach from various online platforms. The brand is successful in reaching more
young professionals.
Noiseless design
CAMPAIGN
DESIGN
21
Cyberport
Outstanding IT Teacher Award
Cyberport was having a teacher’s award for the first year. We used dandelion as the main
visual, representing the spread of positive energy to the education industry. A website with
multiple touchpoints was built to promote the culture of appreciation.
Noiseless design
CAMPAIGN
DESIGN
www.youtube.com/watch?v=BEqhZbL5ygE
22
OCEAN PARK
Ocean Park CNY Campaign
Greetings from Ocean Park in Chinese New Year! We are responsible to combine mobile
devices and print ads with a QR code, bringing people from printed graphics, to cartoon
animation online. Of course, main aim is to let people share the joyful content via social
media.
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CAMPAIGN
DESIGN
23
Estee Lauder
E-newsletter
Estee Lauder Hong Kong wanted to have a new e-newsletter to engage their loyal customers.
We prepared a rather radical solution for them which is to build an entire website full of
interesting beauty tips, food recipes, interviews and games that updates regularly.
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CAMPAIGN
DESIGN
24
Various BRANDS
Beauty Campaigns
We have completed countless numbers of marketing campaigns for beauty brands such as
Estee Lauder, Bobbi Brown, and Olay. Here is a quick glance of how they are like.
YAHOO! BIG IDEA CHAIR
Best Mobile Ad 2012 - Merit
Best Engagement Ad 2011 - Merit
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CLIENTS
SERVED
In order to deliver the many projects we have done, we have worked closely with a great
deal of photographers, directors, 3D artists, programmers, designers, illustrators, etc.,
many of them has become our friends in the process.
We have become friends with many of our clients as well. Below are some of them.
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list of
awards
GOLDEN PIN DESIGN AWARD 2014
HKDC DESIGN FOR ASIA AWARD
HKDA GLOBAL DESIGN AWARDS 2013
YAHOO! BIG IDEA CHAIR
2008 THE KAM FAN AWARDS
Online promotional Campaign
Visual Communication
Communication Design / Interactive / Digital Media
Best Mobile Ad 2012
Best Engagement Ad 2011
Best Gaming
Best Website / Mini-site
Best Direct / Interactive Campaign
Best use of Ambient
Best use of branded content
Best Outdoor Ambience
Best Gaming
Noiseless design
Our vision is
to create a dynamic powerhouse
answering creative needs
in a holistic approach.
We are problem solvers.
We are designers.
We are brand builders.
We are story tellers.
We innovate.
We create experiences.
We sing songs (sometimes!) and deliver surprises.
Noiseless design
a company of designers,
for designers.
We embrace a flat organization structure to its maximum. One of us is assigned to
manage each of the projects and this person orchestrates the rest of us internally, and
handle the clients externally - a noiseless approach of corporate communication.
We respect each other, support each other and learn from each other, there is no boss.
Noiseless design
How we do things: Imagine a drill that
inches forward with its every turn...
01
02
03
01 INVESTIGATION
02 ARTICULATE
03 EMOTE
we ask lots of question to understand.
where we identify and amplify the
the point where we touches people
messages to be communicated
Noiseless design
Noiseless Design is a studio based in both
Hong Kong and Beijing.
info @noiseless-design.com
(852) 8197 0322
Unit 04, 9/F, Block A,
Mai Hing Industrial Building,
16 – 18 Hing Yip Street,
Kwun Tong, Hong Kong
All rights reserved by Noiseless Design.
Noiseless design
www.noiseless-design.com
Noiseless design