bronner bros.

BRONNER BROS.
I N TER NATIONA L
Beauty Show
ENGAGE, EDUCATE
AND ELEVATE
YOUR BUSINESS
February 21-23, 2015
Georgia World Congress Center
Atlanta,Georgia
2015 PARTNERSHIP
PROSPECTUS
YOUR INVITATION TO EXHIBIT
WHY EXHIBIT?
BRONNER BROS.
INTERNATIONAL BEAUTY SHOW
MEANS BUSINESS
W
ith more than 15,000 attendees
and 400 exhibitors, the Bronner
Bros. International Beauty Show is
the largest gathering of multicultural beauty
professionals in the United States. Bronner Bros.
is the perfect platform to engage, educate
and elevate your brand to reach this influential
target audience.
ADD BRONNER BROS.
INTERNATIONAL BEAUTY SHOW
TO YOUR 2015 MARKETING PLAN
Business Building: Kickstart your 2015 business product
sales pipeline and promote your products or services.
Connect with Customers: Cultivate existing and
prospective customer leads, along with collecting
pre-qualified sales leads.
Lower Exhibitor Fees: Experience reduced exhibiting
expenses for material handling.
Lead Generation: Capture sales leads during the show
with your mobile phone or hand-held scanner when
prospective customers visit your booth.
Show Pavilions: Exhibit in our new area for Nails, Natural
Hair, Barbers, Skincare/Spa-Care, Business, Weaves, and
Cosmetics.
Build Brand Awareness: Utilize our marketing brand
opportunities to gain extra visibility and media attention.
Bronner Bros. Main Stage: Showcase your business or
product and conduct fabulous presentations in the new
sponsor theater on the show floor.
Focus On Education: Participate in our new education
platforms that will give you a focused selling period each
day with attendees.
Meet the Masters: Interact with iconic stylists and legendary
educators from every beauty segment of the industry.
Bronner Bros. International Beauty Show is
the trade show destination to showcase your
products or services to interested attendees
from the U.S. and around the world. This is
your company’s opportunity to gain up to a
year’s worth of business in three days.
Your company will be able to secure new
customers, obtain fresh sales leads, and gain
a newfound respect for what Bronner Bros.
can do to increase your company’s brand
visibility and bottom line.
Complimentary Manufacturers’ Classrooms: Conduct
product demonstration classes in our FREE education
classrooms for sponsors.
DON’T MISS AN OPPORTUNITY TO
REACH THIS IMPORTANT AUDIENCE
OF BEAUTY INFLUENCERS.
SECURE YOUR SPACE AT
BRONNER BROS. TODAY!
CALL OUR EXHIBITOR SALES TEAM 800-547-7469 EXT. 267
WHO IS WALKING THE FLOOR?
O
nly the Bronner Bros. International Beauty Show, America’s largest multicultural beauty industry
tradeshow, can provide your company with extensive and targeted opportunities to reach a
multicultural audience of beauty professionals.
Come and exhibit at the show in February 2015 and meet 15,000 decision makers and influencers that
have Beauty “Buying Power”: Cosmetologists, Barbers, Makeup Artists, Nail Technicians, Estheticians,
Salon & Spa Owners and world-renowned Educators & Instructors.
15,000
59%
MORE LIKELY
TO PURCHASE
FROM
SPONSORS
ATTENDEES
74% FEMALE
26% MALE
73%
SHARE INFO WITH
CLIENTS & FRIENDS
WHEN THEY FIND
PRODUCTS OR
SERVICES THEY LIKE
REGIONAL
ATTENDANCE
AGE RANGE
54%
29%
3%
50+
12%
3549
2534
51%
1824
61%
19%
13%
3%
4%
FROM THE SOUTH
FROM THE WEST
FROM THE MIDWEST
FROM THE NORTHEAST
FROM ABROAD
80%
PLAY MAJOR
ROLE IN
PURCHASING
DECISIONS
$65,000
MEDIAN
HOUSEHOLD
INCOME
PRIMARY REASON FOR ATTENDING WAS
TO SEE NEW PRODUCTS & ATTEND CLASSES
OPTIMIZE YOUR EXHIBITOR EXPERIENCE
STUDIES SHOW
ON AVERAGE, COMPANIES
GET A ROI OF $5 FOR EVERY $1
INVESTED IN TRADESHOWS.
EXHIBITOR MARKETING TOOLS
Lead Generation – New for 2015
Capture sales leads during the show with your
mobile phone or hand-held scanner when
prospective customers visit your booth.
Bronner Bros. Main Stage Theater
Showcase your business or product and conduct
fabulous presentations in the new sponsor theater
on the show floor.
T
he 2015 Bronner Bros. International Beauty
Show now offers a wealth of marketing
opportunities to help promote your brand and
maximize your visibility to our powerful audience
of beauty industry professionals. We have new
and robust marketing resources that will yield new
customers and new leads to increase your ROI.
2 FREE OFFERS
FREE Company Listing
In The Bronner Bros. promotional magazine, on
the show website, and on the show’s mobile app.
Email Campaign
FREE Customized
Through Exhibitor Invites ®
You will be able to send up to two emails to reach
out to your customers and prospects, offering them
free admission to exhibits.
New Products Showcase
Provide maximum exposure to launch new products
or services at the show. Program participants
receive extensive pre-show and onsite promotion.
Branded Show Graphics
Tell your customers that you are exhibiting at
Bronner Bros. with eye-catching graphics to post
on your website, use in your emails, and to use on
your promotional materials.
Public Relations
On-site press room for your media kits and the ability
to hold press conferences on breaking corporate
news or new product launches.
SPONSORSHIP OPPORTUNITIES AT BRONNER BROS. 2015
T
he February 2015 show has exciting options for brand exposure. Increase your visibility with a wealth
of branding opportunities including special events, column wraps, billboards, aisle signs, shuttle
buses, escalator branding, and more!
Once you have decided to become a sponsor, the Bronner Bros. sponsorship team will work closely with
your company to create a customized program based on your business objectives. In initial discussions
about your brand’s objectives and budget, the Bronner Bros. sponsorship team will assess the best fit for
placement across the entire tradeshow (all onsite activation costs are in addition to the sponsorship fee).
BASIC BENEFITS ASSOCIATED WITH ALL SPONSORSHIP LEVELS
A dedicated sponsor manager to guide you through your
tradeshow experience and ensure you are getting the most
out of your partnership.
Logo placement on the BronnerBros.com website, print
advertising, signage at all participating events, and inclusion
in the official show guide (30,000 copies distributed).
Premium booth positioning on the show floor.
Onsite branding opportunities.
VIP tickets to evening events.
Use of tradeshow marks.
Inclusion in promotional materials.
Naming Rights Sponsorship
With a minimum spend of $50,000 for a
Title Sponsorship or $25,000 for a Presenting
Sponsorship, your brand will enjoy exposure
in the name of an event.
Title Sponsor
The most prominent placement at the event.
Your brand name will be featured in the
beginning of the event title, on tickets, and
in all official references to the event including
press materials, print materials, and event
signage (including step and repeat and stage
signage).
Presenting Sponsor
Prominent placement at the event. Your brand
name will be featured in the end of the event
title, on tickets, and in all official references
to the event including press materials, print
materials, and event signage.
INCREASE YOUR BRAND AWARENESS
S
ponsorships are a great way to make your business stand out, and the February 2015 show
has exciting options for brand exposure. Your opportunities range from promotion on the
show floor to banners on our website and advertising in the show magazine.
Hanging Banners Inside The Venue
Hanging banners will be located in a
prominent position between the Bronner
Bros. tradeshow entrance and the show
floor. All attendees will see these banners
as they enter and exit the show floor, giving
you excellent exposure.
$3,000 for one banner. Max is four banners.
Video Wall
The video wall is your opportunity to promote
your products or brand by showcasing a
promotional video that will be shown on a
continuous loop, all day, each day of the
show.
$4,000 for one video, one screen
Registration Counter
Imagine your name and branding on the
front of a counter that will give your company
major exposure at the show. The registration
counters are located close to the show
entrance and all attendees will gather in
this location.
$2,500 each
SPONSORSHIP OPPORTUNITIES
T
here are several sponsorship placements available for the February 2015 show. Custom
sponsorship packages and exhibitor packages are also available. To secure your
sponsorship or develop a customized partnership opportunity, please contact the
sponsorship team.
Aisle Marker Banners
The aisle marker banners will be huge banners
suspended from the ceiling to aid in navigation
around the exhibition. This offers your company
a unique opportunity to display your company
name and logo.
$1,500 each
Digital Billboard
Display your brand on an exclusive digital
billboard located in a prominent location
outside of the venue entrance. All attendees,
and the public, will see this billboard as they
walk or drive by the show venue.
$4,000 – 10 sec loop
Welcome Bags
The welcome bags will be distributed to all
show attendees, educators, exhibitors and
the media. The bags will feature your logo
on one side. You can also add one piece of
literature to the contents.
$20,000
BRANDING & MEDIAOPPORTUNITIES
PRINT MEDIA
FANTASY Magazine
Fantasy Magazine is the official magazine
of Bronner Bros. and reaches over 30,000
beauty professionals. In 2015, there will be
a fully interactive digital edition of each
issue that will be emailed to all tradeshow
attendees.
DIGITAL MEDIA
E-MARKETING OPPORTUNITIES
Exhibitor Emails - Exclusive Sponsorship
In the months leading up to the show, we will be
sending emails to all exhibiting companies. As a
sponsor, you will receive: Branding opportunities
that include logo display, a web link, and 20 words
of text on our monthly exhibitor email blast.
E-Blast: $2,500 each
Prospective Attendee Emails
Our sponsored email blasts will allow you to
discuss important industry-related topics with
show attendees to give them an opportunity to
learn about your company’s product and service
offerings weeks before show and following the
event.
E-Blast: $2,500 each
Bronner Bros. Website – Digital Ad Banners
Why not position your brand on this highly targeted
website to be seen by thousands of beauty
professionals of color? The Bronner Bros. website
is used extensively by all attendees to manage
their participation at the show. Banners will be
posted on this website months before and after
the show, giving the sponsor a continuous virtual
presence.
(12 months): $1,000 - $3,000
Show Mobile App
Our mobile event app provides companies with
the opportunity to connect with attendees in a
quick, unique, and personal way. The custom,
comprehensive mobile app puts all event
information in attendees’ hands with updates
provided in real-time at the show.
$500 - $3,000
2015 ADVERTISING RATES
FULL COLOR PAGES
Full Page
Half Page
1/3 Page
1/4 Page
Center spread
Second Cover
Third Cover
Back Cover
$2,600
$1,800
$1,500
$1,300
$5,000
$3,500
$3,200
$4,200
BECOME AN EXHIBITOR
YOUR EXHIBIT BOOTH INCLUDES
Nine engaging hours of exhibiting your
product or services.
One 6’ draped table with two chairs.
8’ high draped back wall and 3’ high
draped side wall.
Five complimentary exhibit registration
personnel per 10’ x 10’ area.
Standard 7’’ x 44’’ identification sign for
linear booths.
Company listing online and in onsite show
program guide.
Visibility in the electronic show floor map.
STANDARD BOOTH
PACKAGES
10’ x 10’ Standard
$1,900
10’ x 10’ Corner
$2,000 $19.00 per square foot
(minimum purchase of
100 square feet required)
TWO EASY WAYS TO PAY
1
2
APPLY ONLINE AT BRONNERBROS.COM
Simply click on the link “Purchase Booth”
and follow the instructions. During the
online application submission process,
you will view the floor plan and select
your booth space online.
PAY BY CHECK
Download the application and contract
for exhibit space. View the live, online floor
plan for booth availability. Then, email
or fax a copy of the application to show
management. When the check payment
is available, you will receive a confirmation
email of your booth selection.
A 50% DEPOSIT IS REQUIRED WITH ALL CONTRACTS
SHOW DATES
February 21 - 23, 2015
Installation/Load-In
Thursday, February 19
8:00 am - 5:00 pm
Friday, February 20
8:00 am - 5:00 pm
*Set up must be completed by
6:00 pm on Friday
Exhibit Dates/Times
Saturday, February 21
10:00 am - 6:00 pm
Sunday, February 22
10:00 am - 6:00 pm
Monday, February 23
10:00 am - 5:00 pm
Dismantling/Load-Out
Monday, February 23
5:00 pm - 8:00 pm
Tuesday, February 24
8:00 am - 12:00 pm (Noon)
FACILITY
INFORMATION
Georgia World Congress Center
285 Andrew Young Int’l Blvd., N.W.
Atlanta, GA 30313 -1591
1.404.223.4000 | www.gwcc.com
To reserve your booth
or to inquire about
our sponsorship
opportunities,
please contact:
CONTACT
Exhibitor Services Team
Let Us Support Your Success
Your Bronner Bros. Exhibitor Sales and Sponsorship
Team provides complimentary guidance on
exhibiting including:
Marketing and PR opportunities to increase
exposure and enhance your ROI.
Tips and tools to identify and attract attendees
who want to learn more about products and
services from your company.
Marketing resources to help increase your
brand presence at the show including booth
activation planning.
Media and PR exposure opportunities,
including event press and show magazine
exposure.
If your target audience is Multicultural Beauty
Professionals, then the Bronner Bros. International
Beauty Show is the ONLY show that can deliver.
RESERVE YOUR BOOTH TODAY!
CONNECT
WITH US
BRONNER BROS. INTERNATIONAL BEAUTY SHOW ®
2141 POWERS FERRY ROAD | 3RD FLOOR | MARIETTA, GA
(800) 547-7469 | WWW.BRONNERBROS.COM
Rashawnda Mattox
Account Executive
Companies A-L
[email protected]
(800) 547 - 7469 Ext. 280
Lula Howard
Account Executive
Companies M-Z
[email protected]
(800) 547 - 7469 Ext. 275
Mamie Bell
Manager of Exhibit Sales
[email protected]
(800) 547 - 7469 Ext. 267
Erika Respress
Show Manager
[email protected]
(800) 547 - 7469 Ext. 274
Bronner Bros.
Corporate Partnership
Chantel McCants
Sponsorship Manager
[email protected]
(770) 988 - 0015 Ext. 227
Pamela Taylor
VP of Strategic Partnerships
[email protected]
(770) 988 - 0015 Ext. 279