Exhibitor Prospectus

EXHIBITOR PROSPECTUS
Benefits of Exhibiting
W
ith more than 30, 000 Beauty
Professionals and 300 exhibitors,
the Bronner Bros. International
Beauty Shows are the leading
and largest conventions for connecting with
multicultural beauty professionals in the United
States. Bronner Bros. is the ideal forum to engage,
expand and elevate your brand to reach this
prominent target market.
Bronner Bros. International Beauty Shows provide
the perfect platform for companies to introduce
new brands, showcase products and offer
services to interested attendees from the United
States and around the world. Exhibiting at our
shows will not only bring significant exposure to
your brand, but can also improve your ROI through
face-to-face interaction with customers. This is
your company’s opportunity to discover brandnew customers and obtain fresh sales leads.
The professionals attend Bronner Bros.
International Beauty Shows to learn new skills,
refine their techniques and stock up on all of their
salon and professional needs.
Research has shown tradeshows are especially
useful as part of a company’s integrated
marketing plan, and they are always a superb way
to identify new leads.
Attendees at a Glance
85% Female
Age
Range
18-29
30-39
40-49
50-59
60+
24%
33%
29%
11%
3%
First Time Attendees
38%
INDUSTRY PROFESSIONALS
• Licensed Cosmetologists 52%
• Licensed Barbers 30%
• Salon/Barbershop
Owners 21%
• Beauty School Students 35%
73%
Share info with clients
and fiends when they
find products or
services they like.
Regional Attendance
61% from the South
19% from the West
13% from the Midwest
3% from the Northeast
4% from abroad
30,000+ Beauty Professionals
OVER
300M
Targeted marketing
impressions through:
THREE DAYS
OF PROFESSIONAL EDUCATION, EXHIBITS & ENTERTAINMENT
TO MAXIMIZE OUR ATTENDEES' EXPERIENCE.
Radio, print, billboards,
cross-promotionals, web banners,
social media posts, public relations,
articles and interviews.
AUGUST 20-22
ATLANTA
bronnerbros.com/exhibit
Sponsorship
Opportunities
Bring your brand to
the forefront through
comprehensive
branding and
media assets
T
he Bronner Bros. International Beauty show is renowned for its
ability to bring together influential beauty educators and top
product manufacturers to deliver the latest innovations in
education, trends and techniques within the beauty industry.
If you are looking to reach an audience filled with influencers,
entrepreneurs, decision makers and media executives, there is no better
venue than the Bronner Bros. International Beauty Show to position your
company as an industry leader. Sponsorships designed to generate new
leads, build brand awareness and increase sales. Packages are available
and customizable to suit almost any budget and objectives. What you
see in this prospectus is just a suggestion ..... the sky is the limit!
7 Benefits of becoming
a sponsor:
•
•
•
•
•
•
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Your company logo prominently displayed on all show
marketing and promotional materials
Prominent exhibit space
A dedicated sponsorship manager who will help guide
you through your tradeshow experience to ensure that
you are getting the most out of your partnership
Amplification of your brand’s message in a highly
repetitive setting
Opportunities for one-on-one contact with key industry
trendsetters, decision makers and media executives
A three-month multimedia marketing campaign
designed to drive traffic to your website
Opportunity to participate in an experience that gives
beauty professionals a direct interaction with your
company’s brand, products and services
We also develop new programs to explore industry issues, as well as sponsors’
challenges and opportunities. For more information, please contact Chantel McCants,
Sponsorship Manager, [email protected]; (800)547.7469 ext 227
Become an
Exhibitor
Be among the best
past Exhibitors
• Amika
• Ampro
• Andis
• Andrea Walker
Hair
• Aphogee
• Avlon Industries
• Black Solutions
• Bonika Shears
• Brazilian Blowout
• Buy Rite Salon
and Spa
Equipment
• Charlene
• Creme of Nature
• Crown Brushes
• Design Essentials
• Dudley Beauty
Company
• Eye Kandy
• FHI Brands
• GirlandHair
• Golden Supreme
• INM Nails
• Mizani
• Modern Basic
Distributors
• Morphe Brushes
• Nairobi
• Naked by
Essations
• Natural ID
Cosmetics
• Nioxin
• Nth Degree
• Paul Mitchell
System
• Poochiez Nails
• Premiere
Clippers
• Product Club
• Sebastian
• Sophisticate’s
Black Hair
• Sunny Isle Black
Castor Oil
• Universal Beauty
Products
• Wahl
The following considerations are taken
in to account in assigning booth space:
Each 10’ x 10’ booth includes:
•An 8’ draped back wall and
3’ side wall
•One (1) 6’ draped table
•Two (2) chairs
•One (1) wastebasket
•Standard 7”x44” ID sign
•Company listing in Show Guide
•Five (5) exhibitor staff badges
•Complimentary Night
Event tickets
Booth Pricing
$20 per square foot
10’x10’ interior booth $2,000
10’x10’ corner booth $2,100
All contracts must be
accompanied by a 50% deposit.
IMPORTANT NOTICE
Please note that neither electricity
nor carpet are included.
No children under the age of 12 are allowed on the show floor during load-in,
load-out and show hours.
Installation / Load-In
Thursday, August 18th • 8:00 am - 5:00 pm
Friday, August 19th • 8:00 am - 5:00 pm
• Number of booths requested
Booth set-up must be complete by 6:00 pm on Friday, August 19th.
Set-up is not permitted on Saturday, August 20th.
• Number of years in the show
Exhibit Dates / Times
• Education/Classroom participation
• Professional display design
• Receive date of deposit
In addition to the above, we will consider
space relocation based on availability
Saturday, August 20th • 10:00 am - 6:00 pm
Sunday, August 21st • 10:00 am - 6:00 pm
Monday, August 22nd • 10:00 am - 5:00 pm
Dismantling / Load-Out
Monday, August 22nd • 5:00 pm - 8:00 pm
Tuesday, August 23 rd • 8:00 am – Noon
Call today to Reserve your space!
Rashawnda Mattox
Exhibit Manager
[email protected]
(800) 547-7469 Ext. 280
Lula Howard
Register by
June 15th
& Save 10%.
Exhibitor Services
[email protected]
(800) 547-7469 Ext. 275
Bronner Bros. International Beauty Show • 2141 Powers Ferry Rd. Suite 300, Marietta, Georgia 30067
Affordable
Marketing
Opportunities
Let us help you reach your marketing and sales goals
Carpet Clings
Showcase your company logo for everyone to see on
these large carpet clings that are placed through our
exhibitor floor. $500 per 5’x5’ cling (maximum of 2)
VIP Welcome Bags
We will distribute 2,000 VIP Bags to all show
attendees, educators,exhibitors and the media.
Each bag will include one product placement
and one piece of literature. $500 Fulfillment and
Distribution
Hanging Banners
Digital Marketing
Attendee E-Blast:
45,000 reached
These banners are placed in prominent locations so
that attendees view your brand as they enter and exit
the show floor, giving you excellent exposure.
$2,000 per banner
In the months leading up to the show, we send weekly emails to our
45,000 attendees with important show information and updates. As
a sponsor, you will receive branding opportunities including display
of your logo and a web link. Logo Only $500 per email Logo and Text
$1000 per email
Outdoor Feather Banners
Website Banner:
Your logo displayed on 5’ outdoor standing vinyl
banners located outside the entrance to the
registration lobby. $500 each
Wristbands
Your company logo displayed on beauty show
participants’ lanyards and show wristbands.
3 days and nights of continuous branding.
$500-$3,000. Call for more details
Lobby Window Clings
Welcome attendees at the door with these vibrant
double-sided graphics. $175 per cling (minimum of 4)
Product Showcase
A featured product area during show hours will
increase product awareness. Package includes a
listing in the show guide, an ID card and outside
signage. $250 per placement
CUSTOM BRANDING OPPORTUNITIES AVAILABLE
UPON REQUEST. OUR TEAM CAN MAKE IT HAPPEN!
65,000 page views
All attendees have the opportunity to use the Bronner Bros. website
extensively to manage their participation at the show. Banners posted
on our website in the months leading up to the show gives sponsors a
continuous virtual presence. $500 per month.
Social Media Post:
120,000 Total Audience
Social media is a great way to engage with our beauty industry attendees
leading up to the show, to spread more awareness about your services
and to create brand loyalty among customers by reinforcing what makes
your company unique. $375 per post.
Show Guide Advertising
30,000 Attendees
Full Color Rates:
Our Show Guide is packed with all of the information attendees
need for an enhanced show experience.
• Half Page $1,600
• Second Cover $3,200
• Full Page $2,500
• Third Cover $3,200
• Center Spread $5,000
• Back Cover $4,200
Book your
Travel Today!
SAVE BIG WHEN YOU BOOK IN THE HOTEL BLOCK
Don’t spend a fortune on your hotel room. Book an exclusive discount by
reserving your room at a specially selected hotel through onPeak, our official
housing partner. Your reservation supports the show, helping us to grow the
event. More rooms booked in the block means more power for us to negotiate
lower room rates and more concessions, such as free in-room Internet access.
Visit www.BronnerBros.com and click TRAVEL/HOTEL to make reservations
on line.
OFFICIAL AIRLINE PARTNER
Delta wants you to enjoy your travel to Atlanta with the best flights, great rates,
and great customer service. Bronner Bros. has negotiated special discounts for
passengers traveling within the United States and from Canada to the
Bronner Bros. International Show. Reservations and ticketing are available via
www.delta.com/meeting. Select “Book Your Flight” which will bring you to the
“Search Flights” page. Enter the meeting code NMNJP in the box provided.
You can also make reservations by calling our Delta Meeting reservations
number (800)-328-1111, Monday to Friday from 7am to 7pm CDT. Please note
there is a direct ticketing fee for booking through the reservations number.
OFFICIAL CAR RENTAL PARTNER
We want to help you enjoy the event more than ever with great rates and
time-saving services. Special discounts are available for seven days before and
after the event on a wide selection of vehicles from eco-friendly, fuel-efficient
compacts and hybrids to stylish premium and luxury sedans. Take in the sights,
explore the surroundings, and enjoy the ride! Use Budget Customer Discount
(BCD) Number: U005614 when you reserve on line at www.BronnerBros.com
and click TRAVEL/GROUND TRANSPORTATION or call 1-800-842-5628.
DISCOUNT AIRPORT SHUTTLE PARTNER
SuperShuttle offers on-line reservations and transportation between HartsfieldJackson Atlanta International Airport and your hotel.
Visit www.BronnerBros.com and click Travel/Ground Transportation for Discount Link
W
ith more than 30,000 attendees and 300+ exhibitors, the
Bronner Bros. International Beauty Show is the largest gathering
of multicultural beauty professionals in the United States.
Bronner Bros. is the perfect platform to engage, educate and
elevate your brand to reach this influential multicultural target audience.
The Bronner Bros. International Beauty show is the largest multicultural
trade show destination to showcase your products or services to interested
attendees from the United States and around the world. This is your
company’s opportunity to gain up to a year’s worth of business in three days.
Your company will be able to secure new customers, obtain fresh sales leads.