General Show Information - National Cattlemen`s Beef Association

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General Show Information
Location
Reno Sparks Convention Center
Reno, Nevada
Dates
February 6-8, 2008
Exhibit Dates and Times
Wednesday, February 6
Welcome Reception
Thursday, February 7 6:00pm-9:00pm
10:00am-6:00pm
Friday, February 8 9:00am-4:00pm
Exhibitor Move-in
Tuesday, February 5 Wednesday, February 6 7:00am-5:00pm
7:00am-2:00pm
Exhibitor Move-Out
Friday, February 8 Saturday, February 9 4:00pm-10:00pm
8:00am-12:00pm
Social Activities
A variety of social functions will be held in the exhibit
hall to maximize traffic and encourage interaction.
These will include the Welcome Reception and daily
lunches.
Assignment of Space
NCBA reserves the right to rearrange the exhibit floor
plan as needed. NCBA may relocate exhibitors at any
time with the understanding that if the exhibitor does
not agree with such relocation to the extent that he
or she cannot participate his or her payment will be
refunded. NCBA reserves the right to deny application
for exhibit space if all or part of the exhibit does not
reflect the professional character and/or standards of
the meeting.
Your booth space includes
> 4 complimentary registrations per 10x10 space
> 7”x44” identification booth sign with company name and booth number
> 8’ back drape with 3’ draped side rails
> Booth and aisle carpet (colors to be determined by NCBA)
> general security
Hanging Signs
Exhibitors will be allowed to use hanging signs in
the purchased booth space. All specifications, rules and
requirements for hanging signs will be published in the
exhibitor service kit.
Additional Benefits you will receive
> FREE 50-word product/service description and logo in the official NCBA ShowGuide.
> Discounted advertising in the National Cattlemen magazine
> FREE final program listing
> Sponsorship Opportunities
> FREE listing on the NCBA web site
Payment Deadlines
September 1, 2007
Full booth rental amount is due
Payments should be made payable to
NCBA
9110 E. Nichols Ave. Suite 300
Centennial, CO 80112
303-850-3335 Fax: 303-770-7109
[email protected]
40% of all attendees find exhibitions of more value today than they did two years ago!
(Source: The Center for Exhibition Industry Research (CEIR), March 2004)
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Why Exhibit at the 2008
NCBA Trade Show?
> Producers are looking for solutions to their prob-
lems and to shop vendors for their purchasing needs.
> It’s one of the most cost-effective ways of doing business! By exhibiting you can secure qualified leads at a fraction of the cost of a sales call.
> Launch a new product or service.
> Support the industry and the organization.
> Promote your brand image and increase your company’s visibility.
> Visit with current customers.
> Survey the market and evaluate your competition.
> Expand your sales into new markets.
Who Should Exhibit?
Any company that provides products and services and the latest in technology to the cattle
industry. Some of the products and services displayed at the NCBA Trade Show include:
Animal Health Products
Feed
Ranches
Animal Identification
Feed Additives & Accessories
Retail/Art Furniture Accessories
Associations/Organizations
Feedlots
Scales
Breeders
Fencing Equipment & Accessories
Seed Products
Chutes
Finance/Insurance/Real Estate
Structures/Buildings
Computer/Software Packages
Hay Equipment & Accessories
Trailers
Consulting Services
Herd Management
Veterinary/Breeding
Education
Marketers
Watering
Equipment
Publications
Weed/Pest Control
54% of attendees will attend only one exhibition. (Source: ACRR1151 CEIR, 2004)
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Who Attends the NCBA Trade Show?
2% Retail/Packer
3% Farmer/Feeder
Type of Operation
6% Vet/Consultant
6% Stocker/
Background
45%
Commercial
Cow/Calf
8% Seedstock/
Purebred
13% Feedlot
17% Other
Job Function
13% Other
63%
Owners/Manager
7% Ranch Owner
7% Spouse/Family
Member
3% Ranch Manager
7% Full time employee
1% Part time employee
That’s Not All…
> On average, attendees own 356 cattle; 49% own
500 or more head.
> 96% of attendees said the show met or
exceeded their expectations for attending.
> 57% of attendees said they would be more likely to conduct business with the corporate sponsors of the show.
* Results of the 2006 NCBA Trade Show survey
The average trade show booth earned a memorability rating of 79%
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It’s easy to Reserve Your
Booth for the 2008 NCBA
Trade Show!
Exhibit Space Rates
One booth 10x10 . . . . . . $1,000
1. Onsite at the 2007 NCBA Trade Show
Multiple booth discounts: Purchase 2-3 booths and
save $30 per booth. Four or more booths save $70 per
booth.
As in past years we will hold a space sales meeting
onsite at the 2007 NCBA Trade Show. You will select
and directly participate in your space assignment and
be able to see the most current floor plan when it’s
your turn to select space.
How it works
AIC and Gold level members will have the first
opportunity to reserve booth space during the Allied
Industry Council meeting. This meeting is typically
held early during the week of convention.
Allied Industry Associates and Allied Industry
Partners will have the next opportunity to reserve
space during the space sales meetings held during the
week of convention.
Booth sales are then opened up to all current exhibitors.
2. All exhibitors from the current year have until April 1, 2007 to reserve space.
3. After April 1st applications received will be
assigned on a first come, first served basis.
How to submit your application
By mail
NCBA
Attention: Trade Show Manager
9110 E. Nichols Ave. Suite 300
Centennial, CO 80112
By Fax
303-770-7109
Cancellation and Refund Policy
Notice of cancellation must be given to NCBA in writing.
Cancellation by an exhibitor of any portion of exhibit space
reserved results in the following:
Prior to September 1, 2007, full refund of any monies paid
September 1-November 15th, a full refund less a $400 cancellation
fee for each booth will be assessed.
After November 15th, no refunds.
Corner booth locations are an additional $100
(corner fees added after discounts have been applied)
Premium Space: Exhibitors creating premier exhibit
space (island) locations will pay a premium percentage
in addition to the booth space investment fee incurred.
Premier Exhibit space investment
20x20 . . . . . . . $4,600
20x30. . . . . . . . . $6,700
20x40 . . . . . . . $8,800
20x50 . . . . . . . $10,900
30x30 . . . . . . . . $9,850
30x40 . . . . . . $13,000
40x40. . . . . . . $17,200
40x50 . . . . . . . $21,400
Premier Marketing Packages: Discounted marketing
packages including booth fees and an ad in the 2007
ShowGuide and/or Convention Issue of the National
Cattlemen are available. Contact the NCBA Trade
Show Manager at 303-850-3335 or [email protected]
for pricing.
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Leverage Your Presence
at the NCBA Trade
Show with Advertising
Opportunities
ShowGuide
A “Yellow Pages” for Cattle
Producers, the NCBA ShowGuide
is a comprehensive industry
reference publication with
company listings for all 2008
exhibitors. The ShowGuide has
a circulation of 55,000 and
is distributed with the winter
National Cattlemen as well as
to all convention attendees.
Exhibiting companies can use
ads as a tool to drive traffic to
their trade show space.
National Cattlemen
Exhibitors receive a special
discount on ad space in the
winter convention issue of
National Cattlemen. This
quarterly publication is the
official publication of NCBA.
It has a circulation of 100,000
and a reach of 250,000. The
National Cattlemen is one of the
leading publications for cattle
producers in the United States.
Web Advertising
Beefusa.org is the official
website for NCBA. It houses
all the information for the
convention as well as exhibitor
listings and descriptions.
Build an integrated promotion campaign in tandem
with your exhibit by coordinating pre-meeting ads in
one of the special annual meeting-related issues:
> The fall issue of National Cattlemen has the
Registration Brochure
> The winter issue of the National Cattlemen is the convention issue promoting all the upcoming
highlights for the meeting.
> The ShowGuide highlights the NCBA trade show specifically and is an excellent way to drive traffic to your booth.
Beef Business Bulletin
The BBB is the official news
source for members of NCBA.
This monthly publication has a
circulation of 27,000 and a reach
of 54,000. 59% of readers believe
that the BBB is better than the
competition.
The most preferred method of information delivery by both attendees and exhibiting companies is one-on-one
interaction with exhibit staff either in direct conversations or in demonstrations. (Source: f3.03 CEIR, 2004)
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Companies that have previously exhibited
ABS Global, Inc.
Acadian Agritech
ADM Alliance Nutrition, Inc.
Ag Market Logic
AgFirst Farm Credit Bank
AgInfoLink
Agri Labs
Agricultural Engineering Associates
Agrident
AgriEnergy Resources
Agri-Pro Enterprises of Iowa, Inc.
Agri-Sales Associates
Alabama Beef Network
Albion Advanced Nutrition
All About Diesels, Inc.
Allflex
Alltech, Inc.
Alpharma Animal Health
American Angus Association
Angus Beef Bulletin
Certified Angus Beef
American Cattlemen
American International
Charolais Association
American National Cattle
Women, Inc.
American Salers Association
American Simmental Association
Anderson Consulting
Anipro/Xtraformance Feeds
Arkansas Livestock &
Poultry Commission
ARMtech Insurance Services
Avery Weigh-Tronix
Bayer Animal Health
Beef Concepts, Inc.
Beef Improvement Federation
Beef Magazine
Beef Mobile
Beef Quality Assurance Programs
Bekaert Corporation
Bending B Trading, LLC
Bimeda North America
Blue Grass Stockyards
Internet Auction
Boehringer Ingelheim
Bovigen, LLC
Bowman Enterprises
BPI Technology
Braunvieh Association of America
C&S Cattle Equipment
Camp Cooley Ranch
Cargill Animal Nutrition
Cattle-Fax
Cattleman’s Choice Loomix, LLC
Cattleman’s Resource, Inc. (The)
Cattlemax Software by Cattlesoft, Inc.
CBB
Center For Agriculture and Food Security and Preparation
Central Life Sciences
Central States Testing
Certified Hereford Beef, LLC
Chicago Mercantile Exchange
Classic Ultrasound
Cline Wood Agency
Colorado Lining International
Colorado Serum Company
Colorado State University
Cover-All Building Systems
Cow Sense Software
CPC Commodities, LLC
Croplan Genetics
Cropp/Organic prairie
Currey Cattle company
Daniels Manufacturing
Deer Valley Farm
Destron Fearing (Digital Angel Corp)
DewEze
Diamond V Mills
Digi-Star LLC
Double S Liquid Feed Service Inc.
Doug Wildin & Associates
Ranch Brokers
Dow Agro Sciences
Drovers Magazine
DTN
Durvet, Inc.
Eastern Livestock LLC
Eby Trailers
Elanco Animal Health
eMerge Interactive
Estrotect
EZ id Animal ID
Farm Credit Services
Farm Journal’s Beef Today
Farm Progress Companies
Farnam
Ferrell-Ross
Filson Livestock Equipment
First Bank Ag Credit
Florida Cattlemen’s Association
For-Most Inc.
Fort Dodge Animal Health
Furst-McNess Company
Gallagher
Georgia Cattlemen’s Association
Giant Rubber Water Tanks
Golden Belt Feeders, Inc.
Grazing Lands Conservation Initiative
Greeley Hat Works
Harsh International Inc.
Heartland Alliance of America
Helfter Feeds, Inc.
High Plains Journal
Hi-Plains Systems, Inc.
Hot-Shot-Div. Miller Mfg. Co.
I & G Distributors USA
Ideal Instruments
Idexx Laboratories, Inc.
Image Apparel & Marketing
IMI Global/Cattle Network
ImmuCell
Innovative Livestock Services, Inc.
Inosol LLC.
Instrument Supplies
Intervet
IVX Animal Health
John Deere
John Queen’s Company
Joplin Regional Stockyards &
MFA Health Track
Kentucky Cattleman’s Assn/KY Dept of Ag.
Kerndt Livestock Products
King Ranch Institute for
Ranch Management
K-Line Irrigation North America
KMG Chemicals
Kuhn Knight, Inc.
Kunafin “The Insectary”
Lallemand Animal Nutrition
Land O Lakes Feed
Land O Lakes Purina Feed, LLC
Laura’s Lean Beef Co.
Lextron Animal Health
Life Products/Vit-E-Men
Louisiana Cattlemen’s Association
MAI/GENESIS
Martin & Martin Auctioneers, Inc.
Martin & Martin Cattle Company
Maverick Ranch Natural &
Organic Meats
Merial, Ltd.
Merritt Equipment
MFA Health Track (with Joplin)
Micro Beef Technologies
Mid-America Feed Yard
Miraco
Mississippi Cattlemen’s Association
MMI Genomics, Inc.
Moly Manufacturing, Inc.
Montana Stockgrowers Assn.
Multimin USA, Inc.
NASCO
National Association of
Farm Broadcasting
NCBA BVD Working
Group/BVD Education Booth
Nebraska Department of Agriculture
New Generation Feeds
New Holland
Newport Laboratories
Norac, Inc.
North American Limousin Foundation
North American Salt Company
North Carolina Cattlemen’s Association
North Dakota Dept of Agriculture
Nova Microbial Technologies, LLC
Novartis Animal Health US
Oklahoma Cattlemen’s Association
Omni Brokerage, Inc.
Optibrand
ORIgen/Summitcrest
Osborne Industries
PBS Animal Health
Pearson Livestock Equipment
Pennington Seed Inc.
Pfizer Animal Health
Phibro Animal Health
Pioneer Hi-Bred
Plain Jans
Postive Feeds
Pride Of The Farm
Priefert Ranch Equipment
Prima Tech USA
ProConn, LLC
Purina Mills, LLC
Quali Tech, Inc.
Quality Liquid Feeds
R&R Machine Works Inc.
Rabo Agri Finance
Ragland Mills, Inc.
Ramaekers Nutrition
Red Angus Association of America
Reese Agri
RFD-TV
Ridley Block Operations
Ritchey Mfg
Ritchie Industries Inc.
Roda Manufacturing
Roto-Mix
Rube’s Cartoons
Sartec Corporation
Schering-Plough, Corp.
SDK Laboratories, Inc.
Sequenom
Smart Ag Tag
SolidTech Animal Health, Inc.
South Carolina Cattlemen’s Association
Stampede Sales
Stone Manufacturing and Supply
Sunbelt Ag Expo
Sunrise Pottery
Sustainable Rangelands Roundtable
Sweetlix
Syrvet
Temple Tag
Tennessee Cattlemen’s Association/
Tennessee Dept of Agriculture
Territorial Magazine
Texas A&M University
Texas Tech University
Texas Vet Lab, Inc.
Tough Country Products
Tripod Data Systems
Tru-Test, Inc.
Turnkey Computer Systems, LLC
Twin Mountain Fence
Ultimate Genetics
Ultralyx
University Of Arizona
Department of Animal Sciences
Unlimited Solutions, Inc.
US Bank
US Fish & Wildlife Service
US Meat Export Federation
US Premium Beef
USDA Grain Inspection,
Packers & Stockyards
USDA Rural Development
USDA-AMS-NASS
USDA-Farm Service Agency
Varied Industries Corporation
Vet Life
Viewtrak Technologies, Inc
Vigortone Ag Products
Virginia Dept of Ag/Virginia Cattlemen’s Association
Virginia Livestock Markets Association
Walco International, Inc.
Watson Mfg.
West Point Design, Inc.
West Virginia Cattlemen’s
Association/West Virginia Department of Agriculture
Whitestone Farms
Wilson Trailer
Working Ranch Magazine
WW Livestock Systems
Y-Tex Corporation
Zinpro Performance Minerals
87% of people who walk into your booth represent potential new business (source exhibitor magazine)