Who Attends? - Indianapolis Home Show

Transcription

Who Attends? - Indianapolis Home Show
Your Indianapolis Home Show Team
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Laura Groninger, Show Manager
Heather Newsom, Senior Office Manager
Tami Bailey, Sales Consultant
Nicolette Wyatt, Sales Consultant
Today’s Agenda
Who Attends Our Shows?
Celebrity Sightings and Updates
Consumer Marketing Campaign
Exhibit Like An Expert
Joe Trimble, Director of Sales
Who Attends?
92% are homeowners
$98,775 average annual household income
81% attend with a project in mind
75% attend with a spouse – meet BOTH decision makers
73% are ages 35 – 64
72% plan to spend up to $10,000 with an exhibitor within a
year
• 55% have a home renovation budget of up to $30,000
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Source: 2015 Marketplace Events Attendee Survey
What are they shopping for?
• 70%
• 55%
• 42%
• 39%
• 31%
• 25%
• 19%
• 13%
General Contractor, Remodeler, Builder
Landscaping, Outdoor Living
Kitchen and Bath
Furniture/Home Décor
Windows/Doors/Siding
Flooring
Painting
Appliances
Celebrity Sightings!
Yard Crasher’s Matt Blashaw
Appearing Opening Weekend
January 22, 23 & 24!
Celebrity Sightings!
HGTV’s John Gidding
Appearing January 29th and 30th!
Celebrity Sightings!
HGTV’s Two Chicks
& a Hammer
Appearing Final Weekend
January 30 & 31!
2016 Show Updates
CENTERPIECE HOME
Grand Estates Collection
The Allerton by Fischer Homes
NEW! Stage & Craft Beer Corner
in South Pavilion
PUB Shed feature garden
Sip in Style at the Wine Garden
Greenery Galore with Feature Gardens
Fresh Flower Shop by McNamara Florist
Brighton Village And Much More!
Marketing Strategy
42 shows across North America: Test, track + gather research
Strategic marketing and PR that attracts qualified homeowners
A robust media buy + strong local promotions
Attendance-driving celebrity appearances and features
Award-winning social media that drives ticket sales
Unwavering attention to detail and excellent customer service
Indianapolis had the highest attendee satisfaction in the U.S.
Media Buy
We receive more than a $600,000 in advertising and PR!
TV: CBS4, Fox59, WTHR, RTV6, WISH, Comcast, Brighthouse
Radio: WTTS, WIBC, B105, HANK, WFMS, WZPL, WJJK
Newspaper: Indianapolis Star
Magazine: Reach, Neighborhood Source, TheHomeMag
Billboards: Clear Channel, Lamar, Clear Channel Airport
Email: Year round email blasts to our 33,000+ opt-in database
Social Media: Facebook, Twitter, Instagram
And MORE!
We leverage our BUYING POWER and
have MORE advertising than any other
show in the area!
A Fresh, New Look!
Sponsorship Opportunities
Customized to fit your needs
Increase booth traffic
Drive consumers back to your retail locations and websites
Product/service awareness
Increase brand loyalty
Reinforce image
Gather qualified leads
Sponsorship Opportunities
Opportunities Available
Online Ticket Sponsor- SOLD
Official Mattress Company - SOLD
Stage Sponsor - SOLD
Product Category Sponsor
Information Booth
Celebrity Sponsor - SOLD
Floor Decals
Consumer Emails
Bag Sponsor - SOLD
Show Guide Advertising
Exhibit Like an Expert
Joe Trimble
Top 5 Reasons to Exhibit NOW
1. Efficient Use Of Time - connect with hundreds of prospects
and customers in a short amount of time, in one location! It
costs 62% less to close a lead generated from a show than
one in the field *Center for Exhibit Industry Research
2. More Focused and Isolated Leads
3. Bold and Unique Advertising with Minimal Risk
4. Greater Risk in Being Absent – consider the long-term effect
of not exhibiting, being absent makes you a non-player in the
field and puts your competitors top of mind with buyers
5. Effective Use of Marketing Dollars – measurable results!
Face to Face Selling to Qualified Buyers
Vibrant Marketplace for Serious Shoppers
Permission Based Marketing / Sales
YOUR SAFEST BET. Period.
EXHIBIT SPACE DON’TS
No sales are happening here!
Too much
Carpet does not cover booth space,
table skirting needs to be adjusted.
Needs Improvement
Should be in a 10x20 booth
How NOT to Exhibit
Don’t overstaff your booth
Don’t text or talk on phone
Don’t hold a buffet in your booth
Don’t go MIA
Don’t stalk attendees in the aisles
Don’t complain
Don’t treat the show like a vacation from the office
Exhibit Space Do’s
Decide How Much Space
Show Budget
Product Selection
Desired Objectives
10x10 space – 3 seconds, 3 steps
Carpet or Flooring is required in all booths
Before You Get There
Literature and Giveaways - should be strategically planned
Neatness Counts
Before You Get There
Excellent Signage, warm and inviting
Before You Get There
Amazing what you can do with 100 square feet!
Before You Get There
10x10 in line booth
Before You Get There
10x20 Booth
Tips from your Show Team
The best attire you can wear is a SMILE
Better late than never is not a motto to live by at our
shows
Create a warm and inviting space
Use your prospect’s name
Know your competition
Make friends with your neighbors
After the Show
• Call ALL leads
• Consider a mailer, email blast to opt ins, etc.
• Get feedback from employees
• Provide feedback to show staff
• Start planning for next show!
FAQ Sheet
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Show Hours?
Move In and Set Up?
What’s Included?
Signage?
Tear Down?
Exhibitor Manual?
Buyer’s Guide?
Earn a Discount on your Space!
Earn a Discount on your Space!
Sell 100 tickets to the Show
Tweet
Email
Facebook
Advertise
The Smart Pergola
Please welcome Carlo Bertolini
Please welcome Claudio Bertolini
Crane Builders
Please welcome Aaron Crane
Please welcome Aaron Crane
Taylor Home Improvements
Please welcome Steve Taylor
Please welcome Steve Taylor
And the winner is…
Thank you for attending!

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