February 3, 2015 TO - the City Council

STAFF REPORT
DATE:
February 3, 2015
TO:
City Council
FROM:
Kelly Stachowicz, Deputy City Manager
SUBJECT:
Resolution of Intent to Levy an Assessment for Visitor Attraction District
Recommendation
1. Accept the 2015 Visitor Attraction Annual Assessment Report and 2015-2016 proposed
budget (Attachments 1 and 2) from the Yolo County Visitors Bureau, subject to any
changes or modifications that may be made subsequent to a public hearing on the request
to increase, levy and collect the annual assessment.
2. Adopt a Resolution of Intention to Levy and Collect the Visitor Attraction Business
Improvement District Annual Assessment Fee for the Fiscal Year 2015-2016 and to
Adopt an Ordinance Increasing the Assessment for the Visitor Attraction District
Assessment for Visitor Attraction District (Attachment 3) for 2015-2016 in an amount
equivalent to 2% the cost of a room night. If adopted, a public hearing will be held on
April 7, 2015, to hear support/protests and to consider levy of the assessment and the
proposed increase.
Fiscal Impact
There is minimal fiscal impact to approving the attached resolution, as it states only the intent to
levy an assessment and sets a public hearing date. The only costs are for staff time to oversee the
process and to pay for the required noticing, both of which are already incorporated into the
existing budget.
Approving this resolution will require the Council to hold a public hearing on April 7, 2015 to
determine whether to renew and increase the Visitor Attraction District Business Improvement
District (BID) assessment for the 15-16 fiscal year. The assessment is currently an amount
equivalent to 1% of the cost of a room night. Increasing the BID to 2% allows the members of
the District, in this case all hoteliers within Davis city limits, to assess themselves an amount
equal to 2% of the room rate. This would double the amount the BID generates from
approximately $130,000 to $260,000 over the course of a year. (Exact amounts are variable,
based on the price of room nights and the number of rooms occupied.)
By law, the City is required to collect the assessment. The City then passes the assessment
through to the Yolo County Visitors Bureau for visitor attraction purposes. Staff estimates that
approximately $550 of city staff time is spent to process the payments specifically for the ten
members of the BID. An increase in the BID amount will not cause a change in the staff time
spent on collections.
Outside of the BID, City staff may work through existing budgets to partner with YCVB to
complete specific projects. This is separate from the BID renewal and increase and is dependent
upon the desires of each organization to complete specific projects within available budgets.
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Council Goal(s)
Drive Innovation and Economic Vitality
Build and Promote a Vibrant Downtown
Background and Analysis
On January 26, 2000, the City Council approved the Ordinance Establishing a Visitor Attraction
District Pursuant to the Parking and Business Improvement Law of 1989. The Ordinance
authorized the levying of an amount equivalent to 1% of the room rate for all hotel/motels and
bed and breakfast establishments in the city of Davis. (This assessment is separate from and in
addition to the 10% Transient Occupancy Tax already collected on hotel/motel rooms.) A
requirement of this law is that the assessment levy and district be renewed on an annual basis.
In addition to renewing the assessment for the upcoming twelve months, the Yolo County
Visitors Bureau has requested an increase to the assessment from 1% to 2%. If the BID
members wish to change the assessment amount, the City Council must change the ordinance
accordingly. This process requires a public hearing and and adequate notice to the BID members.
A letter from Reed Youmans and Ashok Patel, owners of Hallmark Inn and Royal Guest Hotels
respectively, requesting consideration of the assessment has been attached (Attachment 4).
In order to consider renewal of and an increase to the assessment, the Council must first accept
the Visitor Attraction Assessment Report and Budget (Attachments 1 and 2) either as filed by the
Yolo County Visitors Bureau or as modified by the City Council. This report outlines what the
Bureau has done and what it plans to do with the funds from the BID assessment. Council must
then adopt a Resolution of Intention to Levy an Assessment (Attachment 3) for 2015-2016,
which sets a public hearing date of April 7, 2015 to discuss the renewal of the assessment and the
proposed increase of the assessment to 2% on hotels, motels and bed and breakfast
establishments in the Visitor Attraction District. Following adoption of the Resolution of
Intention, the Council will hold a public hearing on April 7 and decide whether to renew the
assessment by resolution and increase the assessment by ordinance.
Notice of the public hearing will be published and letters noting the renewal, proposed increase
and public hearing date will again be sent to all affected parties (in this case, all hotel, motel, and
bed and breakfast owners/operators in the city limits) once Council approves the Resolution of
Intention. If the hotel/motel and bed and breakfast owners/operators submit written protests, and
these businesses pay 50% or more of the assessments proposed to be levied, no further
proceedings to levy the assessment shall be taken for a period of one year from the date of the
finding of majority protest by the City Council. If the majority protest is only against the
furnishing of a specified type of activity within the district, only those types of activities shall be
eliminated.
Attachments
1. Visitor Attraction Assessment Report 2015 submitted by Yolo County Visitors Bureau
2. Visitor Attraction Proposed Budget 2015-2016 submitted by Yolo County Visitors
Bureau
3. Resolution of Intention to Levy Assessment and to Increase Assessment for Fiscal Year
2015-2016
4. Letter of Support for Proposed Increase from Hallmark Inn and Royal Guest Hotels
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2015SupplementalReport
Preparedfor
TheCityofDavis
January9,2015
YoloCountyVisitorsBureau
132EStreet,Suite200 Davis,CA95616 (530)297-1900 www.yolocvb.org
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AttherequestofthehotelownersinDavisCAandwiththeapprovalofthe
BoardofDirectors,theYoloCountyVisitorsBureauhaspursuedanincreaseintheTBIDhotel
assessmentto2percent,anincreaseofafullpercentagefromthelong-standing1percent
assessment.
Weanticipatethiswilladdapproximately$148,000totheYCVBsoperatingbudget;thisrevenue
willbeusedformarketingandpromotionaleffortsinsupportofspecificallyDavis-basedhotelsas
wellasvisitorattractionassets,events,andvenuesintheDaviscommunity.Thisreportoutlines
ourintentionsforuseofthesemuchappreciatednewfunds.
Wewillbuildoncurrentlysuccessfulprogramsandinitiatives.Inthepastthreeyears,the
YCVBmovedaggressivelytomarketeventsandvenuesthroughoutthenorthernCaliforniaregion.
Wespendconsiderablesumsinprintandwebadvertising,includingSunsetandVIAmagazines,
whichhavesignificantreachhere.WehavepartneredwithUCDavisandsuccessfullylinkedtothe
SacramentoFarmtoForkcampaign,gainingconsiderableexposuretoourevents,venues,products,
andag-tourism-friendlyculture.WehaveattendedBayAreaTravel&AdventureShowandSunset
MagazineCelebrationWeekend,twohighlyattendedconsumershows.Ourextensivesix-month
SearchEngineMarketingcampaign(throughMaddenMedia)droveconsiderabletraffictoour
website.WeengageddatabasemanagementcompanyiDSStomanagefulfillmentrequestsaswell
asintegrateourconsumernewsletterTheYoloTraveler.
Whilecontinuingtousetheseprovenoutlets,wewillexpandourrosterofadvertisingprovidersto
includeBicyclingMagazine,CBSregionalaffiliates,LocalGetaways,CycleCalifornia,CapitalPublic
Radio,andothertargetsofopportunityascircumstanceswarrant.Moreover,weexpectwecan
haveenhancedeffortsthroughouttheyear,notjustspringthroughfallduetofundinglimits.
Wewilldevotemoreresourcestonewprograms.WerecentlylaunchedanewCalendarof
Eventssectiononourwebsite,partneringwithsoftwaredeveloperLocalist,givingusahighly
visual,robust,andinteractiveplatformforpromotion.OnebenefitoftheLocalistprogram:each
eventlistedhasaseparatewebpagecreatedthatwecanmarketspecificallytowhateveraudience
wechoose.OneofourgoalsistocreatemoreDavis-specificSearchEngineMarketingadvertising
spotsdedicatedtoDavis-specificevents,anddirectrespondentstothosenewlycreatedCalendarof
Eventspagesratherthanjusttothehomepageofthewebsite.Weareconfidentthiswillbring
readerstothestrongcontenttheyareseekingandcreatemuchmoreinterestedandengagementin
Davis.
Wealsoplantocreateanewseriesof“TwoDayItinerary”brochures,advancingthemesthatplayto
Davis’strengths—theartscommunity,proximitytowine-tasting,micro-breweries,farmers
markets,andfarmtouring—withthebase-of-staybeingDavishotelsplusdowntownshopping,
diningandentertainment.
Wewillprovidemoredirectsupportforeventsthatgeneratehotelroomnights.Forexample,
wewilllooktomoreactivelyengageandcoordinatewithJohnNatsoulasonhisannualCeramics
Conference,amongothereventswecanseecomingdownthepike.
Wewilllooktocreatenewevents,particularlyinsoftermarkettimes.Wearetakingthelead
roleincreatingamajornewevent,withworkingtitle“ThisisYoloCounty!”inCentralParkon
September12,2015.WeaimtoshowcaseYoloCountyfoods,wines,andcraftbeersinaday-long
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celebration.Weareintheinitialplanningstagesnowbutourgoalistocreategreaterawarenessof
Davisasthetrueepicenteroftheregionalfarm-to-formcultureandthusfurthercompelvisitorsto
stayhereandexplorethearea’smanyculturalandculinarydelights.
Wewillconductmoremediatours.Wearetargetingtwoorganizationsinparticular:BayArea
TravelWritersandInternationalTravel,Food,andWineWritersAssociation.Bothofthesegroups
arecomprisedwithwell-established,accredited,activelypublishingwriters.Wehavehostedguests
fromBATWinthepastandhavealwaysgottengreatresults.Wewilllooktobringinwritersfrom
othersourcessuchasBayAreaandregionalnewspapers,onlinepublications,andbloggers.Andwe
willcontinuetopursueouralreadyexistingrelationshipswithlocalradioandTVstations.
Wewillenhanceouronlinepresence.Weplantoincreaseouradvertisingspendonoursocial
mediaplatforms,especiallyFacebookandTwitter,wherewewilllooktogainmorefollowersas
wellasboostourpoststocapturemoreeyeballsandvisitorengagement.Moreoverwelookto
developnewvideocontent,withtheintentionofproducingthreeprofessionalvideostiedtothe
themesofourTwoDayItinerarybrochures,andpromotethemheavilyaswell.
Wewillpursueourfirst-everqualitativeandquantitativeresearchefforts.Sinceitsinception
in2000,theYCVBhasneverhadsufficientfundstodoresearchonitsactivitiesandthushavea
clearmeasureofitsimpactandeffectiveness.WeplantoengageStrategicMarketingGroup(SMG)
toconductastudyofonlinevisitorstoourwebsite,todeterminethekindofpeopleweare
attractiveand,moreimportantly,whatthosevisitorsdowhentheycometovisitDavis.
WewillbroadendistributionofDavispromotionalpublications.TheYCVBproducesand
distributesahighlypopularDavis/UCDavisGuide&Map,andwewouldlooktoexpanddistribution
toSanFranciscoTravelVisitorInformationCenter(wherewecanpromoteitasa“toppick”for
specialdisplay)aswellasSFTAkiosksinMosconeConventionCenter.Wealsolooktoplaceitatthe
SanFranciscoFerryBuilding,whereourYoloCountyGuide&Maphasbeenaverypopularfind.
WewouldalsolooktodistributeourDavispublicationsviaCertifiedFolderDisplayService,which
canplacepromotionalliteratureinhotels,airports,VisitCaliforniaWelcomeCenters,andother
primeareasthatwecantargetthroughouttheregionandcountry.
Otheractivitiesinclude:
AttendVisitCaliforniaMediaEventsinSanFranciscoandLosAngeles
BayAreaTravelAdventureShow
o YCVBhadaboothattheBayAreaTravel&Adventureshow,attheSantaClaraconvention
center.Twodays,17,000visitors.
SunsetCelebrationWeekend~twodays,morethan20,000visitors.
VisitCaliforniaRuralFAM
o CAFilmCommission:TheYCVBworkscloselywiththeCaliforniaFilmCommissiontoupdate
allourfilminglocationsinYoloCounty,includingDavis.Theselistingswillbeviewabletothe
filmindustryinacomprehensivedatabasewheretheycancontacttheYCVBformore
information.
VisitCaliforniaWhat’sNew~Davis-basedfeaturettesinregularnewsletter
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ContinuingVitalCollaborations
Weenjoyexcellentworkingrelationships,andserveinvariouscapacities,with:thecitiesof
Woodland,Davis,andWinters;theChambersofCommerceforDavis,Woodland,andWinters;
HistoricWoodlandDowntownBusinessAssociation;DavisDowntownBusinessAssociation(Board
Liaison);EspartoRegionalChamberofCommerce(BoardDirector);YoloCountyHistoricalMuseum
(BoardDirector);DavisArtsCommission;CentralValleyTourismAssociation(CVTA);YoloArts;
andtheCaliforniaStateFairCommitteeforYoloCounty.Wealsoenhancedourrelationshipswith
VisitCalifornia,CaliforniaTravelAssociation,FoodBankofYoloCounty,WoodlandTree
Foundation,andothers.
ThroughourpartnershipwiththeSanFranciscoTravelAssociation,theYCVBreceiveslistingson
theirwebsite,pluslistingintheironlineandprintVisitorPlanningGuide,TravelPlanner’sGuide,and
MeetingPlanner’sGuide.Wealsodistributeourpressreleasesthroughtheiroffices;haveWinesof
YoloCountydisplayedattheirfacilities;gainopportunitiesformediaevents;andgetreferralsto
visitingtravelwritersforon-sitetourshere.Wearealsolookingaheadtoparticipatinginthe
“BeyondtheBridge”promotionalprograminfutureyears.
TheYCVBalsoengagedtheSacramentoConvention&VisitorsBureau’s“FarmtoFork”initiative
(Sacramentoclaimingtobe“thefarmtoforkcapitalofAmerica”).Thisinvolvedanumberof
marketingstrategies,culminatinginaweek-longfestival(September21-28)withapublicfairon
CapitalMall—theYCVBledthecoordinationof70-feetofactivedisplaysandfoodtastingsfora
crowdof35,000.BelievingthatYoloCountyisthefarmtoSacramento’sfork,theYCVBtooka
leadershiproleinorganizingthecounty’sparticipation,withmeetings,websiteandnewsletter
communications,andacoreplanning/outreachcommittee.
YCVB2015Goals
Increasecollaborativeeffortswithparticularemphasison:
o Localhoteliers,collaboratingonpromotions,culinarytours,andmulti-nightstays
o Areaartassetsandmuseumsandart-relatedeventsSecondFridayArtAbout,Transmedia
ArtWalk,PicnicDay,WholeEarthFestival,DBCevents,numerousotherculturalevents
o SacramentoCVBtoleveragetheirnationalreachviatheFarmtoForkCapitolprogram
o Workwithwillingpartnersinbringingtraveljournaliststotheregionfortours
Takeanactiveroleinplanningeventsandinitiatives:
o “ThisisYoloCounty!”eventbasedindowntownDavis
o USBicyclingHallofFameInductionWeekend(November)
o YoloCountyBoothattheCaliforniaStateFair(July)
o YoloCountyeventsrelatingtoFarmtoFork(ongoing)
Maintaintheexistingwebsitewithtimelyeventsupdatesandtourism-focusedfeaturesand
travelblog;workwithwillingpartnerstoaccomplisharedesign
ContinuetoenhancenewVisitorsCenterandprovideservicetopartnervenues
Increaseuseofsocialmedia:developconteststoincrease“fanbase”andreposting;continue
todevelopPinterest;investigateotherpotentialoutlets(Google+,LinkedIn)
Developandmaintainbestpracticesfortheorganization
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OurMission:ToenrichthelivesofourcitizensbystimulatingtheeconomicactivityofDavis,
Woodland,WintersandunincorporatedYoloCountybusinessesandorganizations;topromote
cultural,athletic,andeducationaleventsandprogramsthatbuilduponthestrengthsofourregion
andthequalityofourcommunitylife;andtoenhancethevisitorsexperiencebyfacilitatingthe
integrationofthecommunityandregionalresourcesandassets.
OurVision:YoloCountyisrecognizedasanexciting,welcomingdestinationforleisuretourismas
wellasforprofessionaleventsandmeetings,tappingthegreateconomicpotentialofouramenities
andattractionsandenhancingthelivesofourfellowcitizens.
YCVBBoardofDirectors
VinodPatel
Owner,HolidayInnExpress
WoodlandCA
HowardHupe
WintersChamberofCommerce
WintersCA
LyndaHinds
ManagerandBuyer
RootStockGiftsandTastingRoom
WintersCA
NancyPennebaker
ExecutiveDirector,CapayValleyVision/CapayGrown
EspartoCA
KristyLynLevings
ChowDownFarm
EspartoCA
ReedYoumans,President
Owner,HallmarkInnHotel
DavisCA
RandiiMacNear,Secretary
ExecutiveDirector,DavisFarmersMarket
DavisCA
MariaLara,Treasurer
GeneralManager,RoyalGuestHotels
DavisCA
WayneGinsburg,PastPresident
WoodlandChamberofCommerce
WoodlandCA
ChristyHayes
Kitchen428/Mojo’sLounge&Bar
WoodlandCA
Arvind(Andy)Patel
HotelOwner(fourproperties)
WoodlandCA
YCVBStaff
AlanHumason
ExecutiveDirector
[email protected]
TiffanyDozier
CommunicationsandPublicRelationsManager
[email protected]
MirandaDriver
WoodlandMarketingandPromotionsCoordinator
[email protected]
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2014–2015AnnualAssessmentReport
Preparedfor
TheCityofDavis
May20,2014
YoloCountyVisitorsBureau
132EStreet,Suite200 Davis,CA95616 (530)297-1900 www.yolocvb.org
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YoloCountyVisitorsBureau
2014–2015AnnualAssessmentReport
OurMission:ToenrichthelivesofourcitizensbystimulatingtheeconomicactivityofDavis,
Woodland,WintersandunincorporatedYoloCountybusinessesandorganizations;topromote
cultural,athletic,andeducationaleventsandprogramsthatbuilduponthestrengthsofourregion
andthequalityofourcommunitylife;andtoenhancethevisitorsexperiencebyfacilitatingthe
integrationofthecommunityandregionalresourcesandassets.
Toaccomplishourmission,theYoloCountyVisitorsBureauiscommittedtothesecoreobjectives:
Tomarkettheregioninawaythatmaximizesthevisitorexperiencewhilerespectingthe
exceptionalqualityoflifeandenvironmentweenjoy
Tocompeteaggressivelywithdestinationsthroughouttheregioninattractingvisitors
Tooffer–andencourage–outstandingcustomerservice
Tobearegionaldestinationmarketingorganizationthatemphasizespartnerships,
productivity,andmaximumreturnoninvestment
Toshareexpertiseonindustryissues,trends,andproductdevelopmentwithcustomersand
stakeholders
Tomeasureandreporttheeffectivenessoftheorganizationingeneratingeconomic
benefitsforthecommunity
OurVision:YoloCountyisrecognizedasanexciting,welcomingdestinationforleisuretourismas
wellasforprofessionaleventsandmeetings,tappingthegreateconomicpotentialofouramenities
andattractionsandenhancingthelivesofourfellowcitizens.
TheYoloCountyVisitorsBureau(YCVB)marketsthecitiesofDavis,Woodland,Winters,
Clarksburg,andCapayValleyasprimetouristdestinationsforeventsandactivities,diningand
food-relatedpursuits,artsandentertainment,meetings,recreation,andovernightstays.TheYCVB
istherecognizedleaderofanintegratedandinfluentialdestinationmarketingorganization,
workinginclosecollaborationwithnumerousotheragenciestoachievemutualgoals.TheYCVB
providesafullrangeofinformationservicestotouristsandeventplannersthroughitswebsite
(www.yolocvb.org)andaseriesofinformativebrochuresandpublications.
Westrivetocreatedesireforpeopletobehere.
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Summaryof2013/2014Operations
TheYCVBmovedmoreaggressivelythaneverinmarketingeventsandvenuesthroughoutthe
county.Besidescontinuingeffortsbeguntheprioryear,wespendconsiderablesumsinprintand
webadvertising,includingSunsetandVIAmagazines,whichhavesignificantreachinourregion.
WesuccessfullylinkedtotheinauguralSacramentoFarmtoForkcampaign,gainingconsiderable
exposuretoourevents,venues,products,andag-tourism-friendlyculture.WeattendedourfirsteverBayAreaTravel&AdventureShowandSunsetMagazineCelebrationWeekend.Werenewed
ourSearchEngineMarketingcampaigntodrivemoretraffictoourwebsite.Weengageddatabase
managementcompanyiDSStomanagefulfillmentrequestsaswellasintegrateournewconsumer
newsletterTheYoloTraveler.Sincewebegantrackingitem-by-itemdistributionofalltourism
literatureinJuly2013,wehavedocumenteddeliveryofmorethan20,000pieces.
Theorganization’sproactiveleadershipremainsfirmlycommittedtoengagingthecommunityit
serves,tokeepingupthemomentumandspiritofcooperationthathasmarkedtheYCVB’sprogress
overthepastfewyears,andtobringingmorevisitorstoourdoors.
OrganizationalGoals:
Collaboratewithlocalgroups,businesses,andvenuestoprovideattractionsforvisitors
Explorepartnershipswithmutualinterestindevelopingtourismforourregion
Aggressivelypromoteourattractionsandeventstovisitors
Provideservicesthatsupportlocalorganizationsintheirtourismefforts
Serveastheleadingresourcefortravelindustryperspectiveandknowledge
Maintainaprofessionalorganizationandstrivetobepositiveandrespectfulinourwork
Strategies:
MaintainaBoardofDirectorsthatrepresentsdifferentareasandtypesofattractionsbutoperatesfor
thegoodofthewholeregion
Buildandenhancecooperationwithlocalentities
Pursueaggressivepromotionofhotelstovisitorsandmeetingplanners
Takeanactiveroleinhelpingtoplanandpromoteeventsthatdrawvisitors
Participateineventsanduseourdisplayboothaswellasdistributepublications
ProvideaVisitorsCenterwithabundantresources
Produceanddistributevisitorpublications
Maintainawebsitethatpromotesallregionalattractionsandeventswithoutbias
Pursueavigorousprogramofoutreachtogeneratepresscoverage
Maintainassociationandseekactivecooperationwithlocalandregionaltourismorganizations
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2013/2014Accomplishments
Inadditiontoourworkmentionedabove,othermajorachievementsfortheyearincluded
continuingpromotionforourwebsiteandsocialmediachannels,gainingsignificantpresscoverage,
andsecuringanexhibitorboothatSunsetMagazine’sCelebrationWeekend,atwo-dayeventthat
attractsmorethan20,000visitors.Wealsoparticipatedinanumberofcommitteesandmeetings
focusedontourismandeconomicdevelopment,includingtheYoloCountyHistorical
Museum/GibsonHouse,DavisDowntown,CapayValleyVision,theWoodlandChamberof
CommerceMarketingCommittee,andYoloArts.
Wecontinuedtogeneratealotofinkforourdestination;forexample,atwo-pagefeatureon
downtownDavisappearedinNaturalHealthmagazine—anationalpublicationthatwouldhave
chargedabout$105,00foratwo-pageadvertisement.Wealsocreatedanewwebsitefortravel
journalists:www.discoveryolocounty.org;itisineffectourelectronicpresskit,andassuchis
frequentlyupdatedwithnewstoryideasandappealingphotography.
SelectedActiveEventPlanningandParticipation
TourdeCluckevents
DavisFarmersMarketevents
TransmediaArtWalk
UCDavisDecisionDayandFallWelcome
SecondFridayArtAbout
DavisMusicFestival
MayIsBikeMonthactivities~includingnew“Bak2Sac”Amtraktrain-rideprogram
U.S.BicyclingHallofFameInductionCeremony
HolidayChristmasTreeLighting
YoloCountyBoothattheCaliforniaStateFair
FirstFridayArtWalk(Woodland)
25thAnnualStrollThroughHistory
WoodlandFreeMuseumDay
InauguralYoloMicrobrewFest
YoloCountyFair
WoodlandChristmasParade
AnnualWoodlandTomatoFestival
WoodlandDynamiteChiliCook-Off
135thAnnualWoodlandScottishFestivalandGames
WintersAnnualYouthDay
WintersPleinAirFestival/RootstoWine“Wine,Art&MusicFestival”
WintersOutdoorQuiltFest
WintersSummerConcertSeries
WintersEarthquakeFestival
WintersAgTours
FestivaldelaComunidadandCarnitasCook-Off
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FallforWintersFestivalandFamilyHolidayFestival
99thCapayValleyAlmondFestival
AnnualMill-In(YoloWoolMill),HoesDown(FullyBellyFarm)andmanyothers
DistributionofPublications
TheYCVBproducesanddistributescomprehensivevisitorguide/mapsforDavis/UCDavis,Yolo
County,andWinters,andourWoodlandGuide&Mapwasupdatedandexpanded.Ourguideto
countywineries,WinesofYoloCounty,receivedwidespreaddistribution,includingattheSan
FranciscoTravelVisitorInformationCenter(whereitwasa“toppick”inMay2014forspecial
display)aswellasSFTAkiosksinMosconeConventionCenter.TheVisitorCentermakesnumerous
otherpublications,directories,andpromotionalmaterialsavailabletovisitors.Wealsobeganto
distributeourYoloCountyGuide&MapattheSanFranciscoFerryBuilding,andmorethan1,500
foundtheirwayintopeople’shandsinjustfivemonths.
Pointsofdistributioninclude:
DavisCityOffices
DavisAmtrakStation
DavisChamberofCommerce
DavisDowntownBusinessAssociation
UCDavisWelcomeCenter,ConferenceCenter,andotherlocationsoncampus
SanFranciscoTravelAssociationVisitorInformationCenter(downtownSanFrancisco)andliterature
kiosksinMosconeCenterandotherlocations
SanFranciscoFerryBuilding
YCVBVisitorCenter
WoodlandCityOffices
WoodlandChamberofCommerce
HeidrickAgHistoryCenter
Variouslocalplaces:restaurants,hotels,shops,attractions,galleries
YoloCountyOffices
WintersCityOffices
WintersVisitorCenter&ChamberofCommerce
Varioustradeshows
SacramentoConvention&VisitorsBureauoffices
www.yolocvb.org
Travelersuseonlinetoolsforvirtuallyeverything;ofpeoplemakingdecisionsbasedon
informationfoundonline,nearly50%selectedaplacetostay;38%selectedthingstoseeordo;
33%readaboutlocalculture,arts,heritage,andevents;33%selectedarestaurant.Oneoutofthree
travelersusedadestinationmarketingorganizationwebsiteaspartoftheirresearch.
InApril2014webegananewSearchEngineMarketingCampaign,workingwithMaddenMedia,
withwhomwehaveworkedsuccessfullyinthepast.Thisisa6-monthcampaigndesignedtodrive
traffictovariouslandingpagesonourwebsiteaswellasboostsignupsforourYoloTraveler
newsletter.Thefirstfullmonthofourcampaignincreasedtraffictoourwebsitebyroughly40%.In
themonth,wesaw85%newvisits,aclick-throughrateof1.7%(1%isbenchmark)2.27pagesper
visit,and2minutespervisitduration.Predictablysearchesthatfellunderthe“Festivalsand
Events”campaignweremostprevalent(62,566of135,384impressions).Followingthat:
“Restaurants”second(40,467),“VisitWoodland”third(6,306),“VisitYoloCounty”fourth(6,083),
“Wineries”fifth(5,785),and“VisitDavis”sixth(5,437).
Ourwebsitefeatures:
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Davis-specificcontentonhomepageandlandingpageswithoriginalcontent
Speciallandingpagestopromotespecificeventsoractivities,andtohighlightunderstoodvisitor
preferences
Newlyhome-page-flaggedfordepartmentsWines,Bike,andWeddings
Ourpromotionalvideo
Eventscalendar,aswellasour“SubmitYourEvent”onlinetool
Listings,photographs,andlinksforallhotels
Listingsforallrestaurants–expandedandfullysearchablebydestinationandcuisine
“ThingstoDo”pages,includingpagesforbicycleridesthroughoutthecountyandwithintheregion
Detailsforeveryattraction
Searchfunctionthatcoverstheentiresite
Recentwebsiteenhancementsinclude:
A“SendMeInformation”tabforvisitorstorequestguidemaps,allowingtheYCVBtocapture
consumersourcedata
OurmonthlyemailnewsletterTheYoloTraveler,highlightinghotelandotherspecialoffers,events,
andtimelyinformation
Atravelblog,providingfreshreadingcontentforvisitorsonanumberofvenues,topics,andpeople
inYoloCounty
YoloWeddings~comprehensiveweddingvenueinformationandlinks
Ourwebsite,however,isapproachingthreeyearsold~ancientintechnologyandtourism
destinationterms.Wewillbeinvestigatingaredesignandlookingforfinancialpartnersinthe
comingyear.
YCVBPublicRelations
Wehavehadaveryproductiveyearincludingseeingthelaunchofanewwebsitededicated
specificallytopressmemberstogeneratestoriesonYoloCounty,thelaunchoftravelconsumerand
pressnewsletters,acceptancetoSunsetCelebrationWeekend,andincreaseinoursocialmedia
platformuserengagementandmore.WealsosawnationalpresscoveragefromUSAToday,
NaturalHealthMagazineandBetterHomes&Gardens.
WearemembersoftheBayAreaTravelWritersandtheInternationalWine,Food,&TravelWriters
Association.Wecontinuetoleveragetheiractivemembershiptopromoteoureventsand
attractions.
TheYoloCVBlaunchedawebsitedirectedspecificallytomembers
ofthepress.Thiswebsite,www.discoveryolocounty.org,isaplatformforpressmemberstogain
valuableinformationaboutYoloCounty.Sitefeaturesincludestoryideas,engagingphotos,current
andpastpressreleases,eventinformation,presstours,andmore.
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WecontinuedourofficialYCVBPartnersnewsletter,directedtoallofourhotels,attractions,city
staff,andcitycouncilpartnersinYoloCounty.Thisnewsletterfocusesonupdatingourpartnerson
what’shappeningattheYCVB,upcomingevents,andshortarticlesrelatedtothetourismindustry.
Welaunchedamonthlynewslettergearedtowardsourtravelwritersandpresscontacts.This
monthlypublicationhighlightsournewpresswebsite,www.discoveryolocounty.org,features
events,anddiscussesnewandinterestingstoryideasandpitches.Currentlythereare
approximately400presscontactsreceivingthistargetedemailblast.
Welaunchedanewsletterdedicatedtotheconsumertravelmarket.Thisnewslettergoesoutto
potentialtravelerswhohavesignedupwithusviaoneofourtravelshows,ourwebsite,orsocial
mediaplatforms.Wefeaturefourstoriesofupcomingevents,aswellasalongerattractionfeature
andaspecialhoteloffer.
TheYCVBsecuredover$300,000inpresscoveragethispastyear.Weworkedwithnationaland
regionalprintmagazinesontheircoverageofourarea.NaturalHealthMagazineranatwopage
featureaboutDavis(thispublicationhasareadershipof3.2million).USATodaynamedDavisas
theTopCyclingTownintheU.S.Asaresultofthatawardwesawadditionallocalandregional
presscoverage.TheTravelGuysonKFBKfeaturedWoodlandontheirradioshow.USATodayalso
featuredYoloCountyinanarticletitled,“5Up&ComingCaliforniaWineRegions.”TheYCVBalso
securedcoverageinotherpublicationsthisyear,includingBetterHomes&Gardens,Association
NewsMagazine,DestinationMagazine,SunsetMagazine,SacTownMagazine,SanJoseMercuryNews,
Comstock’s,SacramentoBee,andSacramentoBizJournal.
Oureffortsonbehalfoflocaleventsproducedresults.Notedbelowisthecoveragegenerated
throughourprogram:
TVsegments–13.Outletsinclude:News10,NBCSacramento,GoodDaySacramento,KCRA,Fox40,
andSac&Co
WebsiteArticlesorEventListings–40.Sitesinclude:SanJoseMercuryNews,SacramentoBizJournal
Online,Examiner,SacTownMagazineOnline,LATimesTravelCalendar,andOffmetro.com
WebsiteThirdPartyListings:approximately500
MagazineArticlesorEventListings–23.Publicationsinclude:NaturalHealthMagazine,Better
Homes&Gardens,Touring&TastingMagazine,Comstock’s,SacramentoBizJournal,Sunset,Via
Magazine,SacramentoMagazine,SacTown,DestinationMagazineandAssociationNews
NewspaperArticlesorEventListings–75.Newspapersinclude:USAToday,SanJoseMercuryNews,
SacramentoBee,DailyDemocrat,DavisEnterprise,VacavilleReporter,andContraCostaNews
Continuingoutreacheffortsforthecomingyearinclude:
Continuetoexecuteongoingpressreleaseandnewsofeventstokeepmediauptodate
Leverageourpresswebsite,www.discoveryolocounty.org,withcurrentinformationandstoryleads
forpressmembers.
InvestigatekeyconsumerandtradepublicationsforfeaturearticlesaboutYoloCountyandits
communities
Attendorexhibitattravelmediagroupconferences(SocietyofAmericanTravelWriters,United
StatesTravelAssociation,Travel&Adventure,InternationalPowWow)
Hostindividualmediaandmediagroups(ex:BATW)withcustomized“famtour”itineraries
throughouttheyear
Looktocollaboratewithneighboringbureaus(suchasVisitCaliforniaandSCVB)foropportunitiesto
gainexposureviavariousplatformsandevents(example,“SacramentoFarmtoForkCapitalof
America,”agtours,wine-tastingevents)
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02-03-15 City Council Meeting
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Looktomakeadditionalpublicandgrouppresentations(Rotary,etc.)aboutYCVBactivitiesand
initiatives
ContinuetoworkcloselywithCaliforniaTravel&Tourismtopromoteourcountythroughtheir
numerouspublicationsandprograms
SocialMedia
Intermsoftravel,morethan30%ofpeopleusedsocialmediafortravelplanning;morethan50%
ofpeopleconsidereduser-generatedreviewsofhotels,destinations,andrestaurants.
FacebookandTwitteraccountsarenowbeingactivelyusedtopostnews,events,andinformation,
andtohelpsupportthebusinessesofourmany“friends”andfans.Duringtheyear,weincreased
ourFacebookfollowersto2,144.
Duringthepastyearwealsobegan“promoting”Facebookpostsbyallocatingdollarstobespentto
boostspecificpoststhatengagedmorereaders.Throughthese“boosted”postswewereableto
targetourpostexposureviazipcodewhichincreasedeventexposurebyengagingextrapotential
visitors(numbersbelowreflectadditionalpostviews):
Woodland:33,443
Davis:32,569
Winters:26,329
County:36,867
WealsowereoneofthefirstvisitorbureausinthenationtocreateandmarketaPinterestpage.
Pinterestcontinuestohelpboostourwebsitetraffic;someofour“boards”featurecity-specific
content,includingattractions,hotels,shopping,events,thingstodo,andotherfeatures.
WeusedourFacebookplatformtomarkettheareaslargeevents,suchastheStrollThrough
History,YoloMicroBrewFestivalandWine,Cheese&BreadFaire.Byrunningcontestswewere
abletohelptheeventsgainexposuretoadditionalFacebookviewers,increaseindividualevents
pagelikes,andpromotetheirevents.
Wewillcontinuetoleverageourpositionandincreaseexposurethroughtargetedadvertisingand
“engagement”campaigns,includingcontestsandsweepstakes.
Otheractivitiesincludedthefollowing:
AttendedVisitCaliforniaMediaEventsinSanFranciscoandLosAngeles
BayAreaTravelAdventureShow
o YCVBhadaboothattheBayAreaTravel&Adventureshow,attheSantaClaraconvention
center.Twodays,17,000visitors.
SunsetCelebrationWeekend
HostedwritersforSacramentoRiverTrainZombieTrainandOldSugarMill
FeaturedYoloCountyWinesattheSeptemberPartnersBusinessExchangewithSanFranciscoTravel
Association
CTTCRuralFAM
o CAFilmCommission:TheYCVBisworkingcloselywiththeCaliforniaFilmCommissionto
updateallourfilminglocationsinYoloCounty.Theselistingswillbeviewabletothefilm
industryinacomprehensivedatabasewheretheycancontacttheYCVBformore
information.
CTTCWhat’sNew~Wehadfeaturesthisyearfor:
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o WoodlandFoodTruckMania
o NewDDBAWebsite
o DDBAHappyHourApp
o HallmarkInnRenovations
o DavisFarmersMarket&MarketEditionCookbook
o DavisArtMap
o YoloCVBLaunchesPressWebsite
o BerryessaBrewingCo.NowOpen
o InteractiveTransmediaSculptureWalk
PressReleasessentoutontheirbehalf:
o WoodlandTomatoFestival
o YoloMicroBrewFest
o StrollThroughHistory
o Stroll,Suds,&StayPackage
o HolidayParade
o PumpkinSmashBash
o Swirl&Slice
o FoodTruckMania
o ZombieTrain
o YoloArtsFarmGala
o WoodlandArtWalk
o CycledeMayo
o ScottishFestival&Games
o SacRiverTrainWineTrain
YCVBcreatedWoodlandAntiqueStoreonesheetforvisitors
Combines,Bovines&FineWinesTour
F2FYoloFarmTours
ContinuingVitalCollaborations
Weenjoyexcellentworkingrelationships,andserveinvariouscapacities,with:thecitiesof
Woodland,Davis,andWinters;theChambersofCommerceforDavis,Woodland,andWinters;
HistoricWoodlandDowntownBusinessAssociation;DavisDowntownBusinessAssociation(Board
Liaison);EspartoRegionalChamberofCommerce(BoardDirector);YoloCountyHistoricalMuseum
(BoardDirector);DavisArtsCommission;CentralValleyTourismAssociation(CVTA);YoloArts;
andtheCaliforniaStateFairCommitteeforYoloCounty.Wealsoenhancedourrelationshipswith
VisitCalifornia,CaliforniaTravelAssociation,FoodBankofYoloCounty,WoodlandTree
Foundation,andothers.
ThroughourpartnershipwiththeSanFranciscoTravelAssociation,theYCVBreceiveslistingson
theirwebsite,pluslistingintheironlineandprintVisitorPlanningGuide,TravelPlanner’sGuide,and
MeetingPlanner’sGuide.Wealsodistributeourpressreleasesthroughtheiroffices;haveWinesof
YoloCountydisplayedattheirfacilities;gainopportunitiesformediaevents;andgetreferralsto
visitingtravelwritersforon-sitetourshere.Wealsoco-hostedtheirSeptemberBusinessPartners
ExchangeatGoldenGatePavilionwithfourYoloCountywineriesentertaining250guests.Weare
alsolookingaheadtoparticipatinginthe“BeyondtheBridge”promotionalprograminfutureyears.
TheYCVBparticipatedinnumerousmeetingsoftheCapayValleyVisionAgTaskForce,helping
toformulatearesponsetoproposedCountyregulationsgoverning,amongotheractivities,agritourisminruralareas.AformalrecommendationwassenttotheCountyAgCommissionerinMay
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2014,withthehopesthatagri-tourismactivitieswillbestronglyencouraged,thuscontributingto
sustainableeconomicdevelopment.
TheYCVBalsoengagedtheSacramentoConvention&VisitorsBureau’s“FarmtoFork”initiative
(Sacramentoclaimingtobe“thefarmtoforkcapitalofAmerica”).Thisinvolvedanumberof
marketingstrategies,culminatinginaweek-longfestival(September21-28)withapublicfairon
CapitalMall—theYCVBledthecoordinationof70-feetofactivedisplaysandfoodtastingsfora
crowdof25,000.BelievingthatYoloCountyisthefarmtoSacramento’sfork,theYCVBtooka
leadershiproleinorganizingthecounty’sparticipation,withmeetings,websiteandnewsletter
communications,andacoreplanning/outreachcommittee.
YCVB2014/2015Goals
Increasecollaborativeeffortswithparticularemphasison:
o Localhoteliers,collaboratingonpromotions,culinarytours,andmulti-nightstays
o Areaartassetsandmuseumsandart-relatedevents–FirstFridayArtWalk,YoloArtssponsoredevents,SecondFridayArtAbout,TransmediaArtWalk,FreeMuseumDay
o Gainingexposuretomulti-purposevenues(suchasWoodlandCommunityCenter,Vets
MemorialCenter,HotelWoodland,OldSugarMill,andothers)foreventplannermarket
o Wineryassociations:RootstoWineandClarksburgWineGrowersAssociation
o SacramentoCVBtoleveragetheirnationalreachviatheFarmtoForkCapitolprogram
o Workwithwillingpartnersinbringingtraveljournaliststotheregionfortoursthatwill
generatepresscoverage
Takeanactiveroleinplanningeventsandinitiatives:
o StrollThroughHistory(September)workingwithhotelsfor“Stroll&Stay”packages
o USBicyclingHallofFameInductionWeekend(November)
o YoloCountyBoothattheCaliforniaStateFair(July)
o YoloCountyeventsrelatingtoFarmtoFork(ongoing)
o ContinueddevelopmentofGibsonHouseasaneventvenue
Maintaintheexistingwebsitewithtimelyeventsupdatesandtourism-focusedfeaturesand
travelblog;workwithwillingpartnerstoaccomplisharedesign
ContinuetoenhancenewVisitorsCenterandprovideservicetopartnervenues
Increasepublicrelationefforts:leverageMyMediaInfotoincreaseefficiency
Increaseuseofsocialmedia:developconteststoincrease“fanbase”andreposting;continue
todevelopPinterest;investigateotherpotentialoutlets(Google+,LinkedIn)
Developandmaintainbestpracticesfortheorganization
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YCVBBoardofDirectors
ReedYoumans,President
Owner,HallmarkInnHotel
DavisCA
MaryTye,VicePresident
MarketingManager
ClarksburgWineCompany
ClarksburgCA
RandiiMacNear,Secretary
ExecutiveDirector,DavisFarmersMarket
DavisCA
MariaLara,Treasurer
GeneralManager,RoyalGuestHotels
DavisCA
WayneGinsburg,PastPresident
WoodlandChamberofCommerce
WoodlandCA
ChristyHayes
Kitchen428/Mojo’sLounge&Bar
WoodlandCA
Arvind(Andy)Patel
HotelOwner(fourproperties)
WoodlandCA
VinodPatel
Owner,HolidayInnExpress
WoodlandCA
GarySandy
Director,LocalGovernmentRelations
UCDavis
HowardHupe
WintersChamberofCommerce
WintersCA
Dave“DK”Kemp
ActiveTransportationCoordinator,CityofDavis
DavisCA
LyndaHinds
ManagerandBuyer
RootStockGiftsandTastingRoom
WintersCA
NancyPennebaker
ExecutiveDirector,CapayValleyVision/CapayGrown
EspartoCA
KristyLynLevings
ChowDownFarm
EspartoCA
YCVBStaff
AlanHumason
ExecutiveDirector
[email protected]
TiffanyDozier
CommunicationsandPublicRelationsManager
[email protected]
132EStreet,Suite200 Davis,CA95616
(530)297-1900
www.yolocvb.org
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YCVB 2015-2016 Supplemental Budget
REVENUE
Increased Davis BID
Other
TOTAL REVENUE
$ 138,500
$
$ 138,500
MARKETING
Publications & Outreach
Davis Map & Guide
2-Day Itineraries
Graphic Design and Production
Video Production
FAM Tour
Consumer Tourist Research Project
Domain Names
Total Marketing Expense
$
$
$
$
$
$
$
$
4,500
500
7,500
5,000
14,000
31,500
Administration
Advertising and Publications Distribution
Postage & Delivery (postage)
Professional Consultation
Uncategorized Expenses
Total Administration Expense
$
$
$
$
$
87,000
1,800
1,200
90,000
Conferences, Trade Shows, Media Events
Sunset Magazine Celebration Weekend
Bay Area Travel Adventure Show
Visit California Media Days
UCD Vendor Showcase
Wine Tourism Conference
SFTA Media Events
Undetermined Events
Total Conferences (reg, trav,exp)
$
$
$
$
$
$
$
$
500
500
2,000
350
2,000
500
600
6,450
Total Expected Expenditures
Total Expected Reserves
02-03-15 City Council Meeting
Forecast
$ 127,950
$ 10,550
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YCVB Forecast and Base Budget
Woodland BID
Davis BID (includes Hyatt Place/UCD)
YCVB Strategic Fund
City of Woodland (guide/map)
City of Winters
Winters Chamber of Commerce
Rent (office sublet)
Other
(video production)
Other
(new website development)
Other
(co-op advertising)
Other
TBD
96,500
148,000
0
0
8,000
1,000
3,750
0
0
0
0
257,250
Publications & Outreach
Davis Map & Guide
Winters Map & Guide
Woodland Map & Guide
Yolo County Map & Guide
Wines of Yolo County
Graphic Design and Production
Video Production
MyMediaInfo
Gift Baskets
Hospitaltiy
Mileage
FAM Tour
Web Site Updates / Maintenance
New Website Development
Email Marketing Services
Database Management Services (iDSS)
STRS Reports
Web Site Hosting
Domain Names
Subtotal
Central Valley Tourism Assoc.
California Travel Assoc.
Western Assoc. CVBs
CalSAE
Assoc. of Wedding Professionals Int'l
San Francisco Travel Assoc.
Bay Area Travel Writers
Int'l Travel, Food & Wine Writers Assoc.
Esparto Regional Chamber
Capay Valley Vision
Davis Chamber (membership & activities)
Davis Downtown
Woodland Chamber (membership & activities)
02-03-15 City Council Meeting
0
700
0
0
0
500
0
3,000
875
3,300
4,800
1,500
900
0
50
6,120
1,300
400
250
23,695
350
550
660
495
200
800
350
275
10
10
120
0
100
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Historic Woodland Downtown Business Assoc.
Gibson House / Yolo County Historical Museum
UC Davis Aggie Alumni
Winters Chamber (membership & activities)
Roots to Wine
YoloArts
Subtotal
100
45
275
100
50
100
4,590
Employee Expense
Payroll (Staff) Net
Payroll Taxes (employer, Federal)
Payroll Taxes (employer, State)
Insurance (Work Comp)
Parking Permits
Employee Coverage
Medical Insurance
Dental Insurance
Total Employee Expense
Advertising
Bank Fees
Bookeeper
Computer Maintenance
Computer Equipment
Copies
Tax Preparation
Property Tax
Taxes/Tax Filing Fees
Insurance (D&O)
Insurance (Liability)
Legal Council
Printing
Office Supplies & Furnishing
Payroll Services
Postage & Delivery (postage)
Postage & Delivery (equipment)
Professional Consultation
Rent
Office Utilities and Upkeep Fee
Office Security System
Telephone, Internet
Uncategorized Expenses
Subtotal
Sunset Magazine Celebration Weekend
Bay Area Travel Adventure Show
Visit California Media Day
UCD Vendor Showcase
California Travel Summit
02-03-15 City Council Meeting
89,286
23,610
3,495
1,150
90
0
0
0
117,631
38,970
396
1,800
600
2,000
4,560
1,100
140
12
1,574
3,309
0
0
600
960
1,200
200
0
23,468
4,200
500
3,900
550
90,039
3,000
3,300
3,000
350
1,500
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WACVB Tech Summit
WACVB CEO Forum
WACVB Annual Meeting
CalSAE Seasonal Spectacular
Wine Tourism Conference
SFTA Media Events
Undetermined Events
Subtotal
2,000
2,000
2,000
750
2,000
1,000
400
21,300
Total Revenue
Total Expense
02-03-15 City Council Meeting
257,250
257,255
04A - 22
RESOLUTION NO. 15-XXX, SERIES 2015
RESOLUTION OF INTENTION TO LEVY AND COLLECT THE
BUSINESS IMPROVEMENT DISTRICT ANNUAL ASSESSMENT FEE FOR
FISCAL YEAR 2015-2016 AND TO ADOPT AN ORDINANCE INCREASING
THE ASSESSMENT FOR THE VISITOR ATTRACTION DISTRICT PURSUANT
TO THE PARKING AND BUSINESS IMPROVEMENT AREA LAW OF 1989
WHEREAS, the City has the authority to establish a business improvement district
pursuant to the Parking and Business Improvement Area Law of 1989, section 36500 et
seq. of the California Streets and Highways Code; and
WHEREAS, the City Council on January 26, 2000, passed Ordinance No. 2019
establishing the Davis Visitor Attraction District pursuant to the Parking and Business
Improvement Area Law of 1989; and
WHEREAS, this District has been supported by its members for annual renewals since its
inception; and
WHEREAS, the mission of the business improvement district is the following: “To
enrich the lives of the citizens by improving the economic resilience of existing Davis
businesses through promotion of cultural, athletic, and educational events and programs
that build upon the strengths of our region and the quality of community life;” and
WHEREAS, the business improvement district is designed to enhance the broad image of
the City as a place to visit and to enjoy, to increase the number of overnight hotel stays
and to provide a method for financing public programs to attract visitors to areas where it
is economically important and desired; and
WHEREAS, it is anticipated that the business improvement district will assist with the
occupancy of hotels, motels, bed and breakfast establishments and other businesses
providing lodging in the City that would not occur without such a business improvement
district; and
WHEREAS, the development of this business improvement district was and continues to
be a joint effort among community and business representatives, the Chamber of
Commerce, Davis Downtown, UC Davis, and the City; and
WHEREAS, pursuant to the Parking and Business Improvement Area law of 1989, the
City must adopt a new resolution in order to renew the BID Assessment each fiscal year;
and
WHEREAS, in addition to renewal, the members of the business improvement district
have requested the City to consider an increase to the annual assessment, from an amount
equivalent to 1% of the cost of a room night to 2%; and
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WHEREAS, the City Council has received a Visitor Attraction BID Report from the
Yolo County Visitors Bureau for 2015, and a proposed budget for Davis to include the
proposed increase of the assessment, both of which are on file with the City Clerk, 23
Russell Boulevard, Davis CA 95616.
NOW, THEREFORE, BE IT RESOLVED, that the City Council of the city of Davis
hereby accepts the 2015 Report and the proposed 2015-2016 Budget, subject to any
changes or modifications which may be made after the required Public Hearing noted
below; and
BE IT FURTHER RESOLVED, that the City Council intends to consider a Resolution
for Levy of the Annual Assessment and an Ordinance to change the amount of the current
assessment from 1% to 2%, and to collect assessments in the Visitors Attraction District
for fiscal year 2015-2016, beginning on July 1, 2015; and
BE IT FURTHER RESOLVED, that the full description of the improvements and
activities to be funded, the boundaries of the assessment district, and the proposed
assessments to be levied upon businesses in the district is included or attached to the BID
Report and the Budget, which are on file with the City Clerk; and
BE IT FURTHER RESOLVED, that the City Council will hold a public hearing on April
7, 2015, on the levying of the annual assessment prior to the adoption of the Resolution
for Levy of the Annual Assessment and on the adoption of an Ordinance to increase the
assessment from an amount equivalent to 1% the cost of a room night to 2%, the purpose
of said hearing being to hear any protest to the levying of the assessment, the proposed
increase and/or activities of the Visitor Attraction District. At the public hearing, written
and oral statements in support of, or protest to, the proposed budget and/or levy or
increase of the assessment may be made. Prior to the conclusion of the hearing, any
interested person who would be charged the assessment may file a written protest with
the City Clerk, or having previously filed a protest, may file a written withdrawal of that
protest. A written protest shall state all grounds of objection and shall contain a
description sufficient to identify the business and business owner. The City Clerk’s office
is located at 23 Russell Boulevard, Davis, California, 95616; and
BE IT FURTHER RESOLVED, that the City Clerk is hereby directed to give notice of
this hearing as required by Section 36500 et seq. of the California Streets and Highways
Code.
PASSED AND ADOPTED by the City Council of the City of Davis on this 3rd day of
February, 2015, by the following vote:
AYES:
NOES:
ABSENT:
Daniel M. Wolk
ATTEST:
Mayor
Zoe Mirabile, CMC
City Clerk
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