Exclusive Report Promoting Norwegian

Norway Report
Exclusive Report Promoting Norwegian-Chinese Trade Relations
Report by: Elizabeth Dusch and Jill Carr
Norway a Global Leader in Environmental Technology
NHO
Uniting International Businesses To Foster Global Leadership
With a burgeoning global economy,
many market leaders are looking
to international networks and
organizations for assistance in
remaining competitive in worldwide
markets. China’s rapid growth
has made it a global business
powerhouse looking to establish
more corporate relationships
internationally.
Equally enthusiastic to create
a transcontinental network is
one of Europe’s largest business
organizations, the Confederation
of Norwegian Enterprise (NHO). Its
membership is made up of more
than 20,000 Norwegian companies,
ranging from smaller, family-owned
businesses to large corporations.
Collectively, those businesses
employ more than 500,000 people.
NHO is dedicated to maintaining
and developing the conditions
necessary for Norwegian
businesses to be domestically and
globally competitive. Whether
it is advocating for the business
community with policy-makers,
providing legal assistance to a
company, or holding conferences
for businesses to network and
learn from one another, NHO is
the leading representative of the
Norwegian business community.
The benefits, however, are not
limited to Norwegian companies
alone.
“We have been working in China
since 1986, and more intensively
As a model for environmental sustainability management,
Norway’s breathtaking landscape has been preserved due to the
country’s advanced environmental technology.
John Gordon Bernander , Managing
Director
after 1995, doing projects in
cooperation with two main Chinese
counterparts the Chinese Enterprise
Confederation (CEC) and All China
Confederation of Industry and
Commerce (ACFIC),” explains NHO
Director Espen Søilen. NHO is one
of the main western partners to both
CEC and ACFIC.
The largest element of this
cooperation has been workshops,
seminars, and conferences hosted
both in China and Norway.
Representatives from NHO and
Norwegian companies have been
invited to present Norwegian
experiences and best practice
within topics like corporate social
responsibility, human resources,
occupational health, safety and
environment, management, and
energy efficiency.
As a result of the cooperation,
one of NHO’s member companies,
ENSI, has started a project with a
local Chinese company to set up an
Energy Efficiency Centre in Dalian.
The center will offer engineering
consulting services to Chinese
businesses, and providing them with
technological methods for energy
efficiency.
Statoil and Hydro, two of NHO’s
largest business members, also have
projects in China.
An evaluation in 2005 showed
that Chinese business leaders who
participated in NHO’s conferences
and workshops, felt that the
information positively affected
both the company’s management
and its employees. And with NHO
member companies hoping to
establish strong relationships with
Chinese industries, the organization
will continue to work with Chinese
sister organizations in a mutually
beneficial way.
“We are opening the doors and
then it’s up to the companies to
develop the business projects,”
continues Søilen. “China is building
up capacity in many, many sectors.
So Norwegian companies need to
be aware of what is happening in
China.”
Codfarmers
Fish Farming For the Future
China’s booming economy and
rapid growth have come at a price
for the country as environmental
issues are now at the forefront of
the Chinese government’s agenda.
After a series of new environmental
legislations, it is estimated that
in the coming five years, China
will invest 175 billion USD in
environmental protection. In order
to meet these new requirements,
the Chinese are seeking advanced
environmental technology solutions
from Western countries, specifically
Norway.
The combination of Norway’s
natural resource management,
environmental technology
stemming from the petroleum
industry, strict environmental
standards, and government
incentives positions the country
as a driving force in advancing the
world’s environmental technology.
The Research Council of
Norway and Innovation Norway
are two government-sponsored
organizations facilitating the
advancement of Norwegian
technology, specifically in the
environmental sector.
The Research Council is the
main funding body for research
in Norway, serving as a forum
for researchers and investors to
collaborate on new projects. With
a budget of approximately USD
1.4 billion, the Research Council
provides the funding for research
activities to be realized. Energy,
Resources, & Environment is one
of the Research Council’s four
main areas of interest. The research
Council is also an advisory body for
Norwegian government.
In 2010, the Research Council
launched CHINOR, a program to
encourage research cooperation
between Norway and China
with a focus on climate, climate
technology, the environment, and
welfare. Through CHINOR, the
Research Council will be providing
funding for Sino-Norwegian
research projects. Several other
programs under the Research
Council,
including
NORGLOBAL
and mobility
grants, support
Norwegian
institutions working with Chinese
partners on research projects.
The Research Council of Norway
and Chinese Academy of Sciences,
the 25 May this year, agreed to fund
6 joint projects with a total cost of
approximately 18 million USD, in
the area of environment and on
climate change. All six projects were
considered of very high quality
by the international panels of
evaluators.
Oslo-based Innovation Norway,
founded and operated by several
Norwegian ministries, aims to help
Norwegian companies expand
their market presence by providing
advice, and networks via the
organizations’ affiliates. With two
offices in China, Innovation Norway
is equally interested in assisting
the collaboration between Chinese
and Norwegian companies in their
market and innovation initiatives.
Environment & Energy is one
of the organization’s five focus
sectors, especially in China where
Norwegian renewable resource
technology can assist the Chinese in
fulfilling energy requirements.
Terje Lang-Ree, Regional
Director at Innovation Norway
China stated, “China is a very
important market for Innovation
Norway’s business development
strategies, especially in the
prioritized sectors. We are working
pro-actively with our plans,
programs as well as individual
projects to create ideas, facilitate
info and knowledge exchange
and bridge the gap in cultural
differences between the two
countries, leading to business
development and bilateral trade.”
In addition to government
organizations, the research
and development activities of
Norwegian companies have also
been instrumental in advancing
the country’s environmental
technology.
Aker Clean Carbon was founded
in 2007 to provide green technology
for the petroleum industry, in the
area of carbon capture and storage.
Carbon capture and storage (CCS)
is a new technology, involving
trapping and storing CO2 emissions
from large industrial sources such
as fossil fuel plants. The CO2 is safely
dispersed into the atmosphere
and transported to mature oil &
gas reservoirs. Aker Clean Carbon
has developed its own technology
for carbon capture based on the
chemical reaction between amine
and CO2. The company is currently
working on a project with Statoil
to create a European CO2 center at
Mongstad, Norway which will be
one of the first CO2 capture plants in
the world.
Another key player in the
advancement of Norwegian
environmental technology is
aluminum supplier, Norsk Hydro.
Through its products, Norsk Hydro
promotes energy conservation
in green building projects. The
most notable construction is
the new Vodafone building in
Trondheim, costing 16% more
than a comparable building
project but paying for itself in
less than two years. Due to the
strong demand from China, Norsk
Hydro is currently tripling its
production plant in Suzhou and
heavily investing in the market. The
company sources from China while
also providing to the local market.
As China seeks to improve
its environmental standards for
the future, Norwegian research
organizations and corporations alike
are setting the stage for mutually
beneficial relationships with China
to help the country reach its longterm environmental goals.
The increasing global population
and rising demand for seafood
have exerted tremendous pressure
on global fish stock. Codfarmers, a
Norwegian company that specializes
in cod farming, is hoping to provide
a solution to this problem through
sustainable aquaculture.
With the goals of fish welfare and
social responsibility in mind, the
company has built an integrated
supply chain of high quality farmed
cod from ocean to market over the
past 10 years. Codfarmers is the only
publicly listed cod farming company
in the world, listed on the Oslo Stock
Exchange, the ticker code is COD.
“We have installed what we call
responsible cod farming. We’re
very concerned about not using any
antibiotics or growth hormones and
all the feed we use for the fish comes
from sustainable stocks. We can also
give full traceability on our product,”
Harald Dahl, co-founder and CEO of
Codfarmers said.
Standing out among fish farmers,
the company developed its own
brand “Strøm” rather than relying on
middlemen for distribution, which
is the common industry practice.
The brand launch had been a great
Harald Dahl, CEO
success in 2010 and now the
company is looking to expand to
more retailers including supermarket
chains in Norway and abroad.
“We want our own brand, we
want to have the relationship with
the clients, they have a face, we have
a face, if there is something wrong
with our product, they could tell us,
if there is some additional product
development they require, we can do
it for them,” Mr. Dahl explained.
Customer-focused Codfarmers
is also looking to enter the Asian
market, where it sees great growth
potential as more quality conscious
consumers are looking for high-grade
seafood, among which cod has been
a popular choice.
The company is currently looking
at distribution channels to Asia such
as partnering with restaurants and
retailers in China. It is also looking
for interested Asian investors as the
company can increase production
capacity with more working capital.
“Norway is ideal for fish farming
aquaculture. We have good
regulations from the government
securing quality and sustainability
in all parts of the business and we
have nature on our side. We have a
tremendous growth opportunity with
cod because there is no regulation on
capping the growth,” Mr. Dahl added.
Available every day, every
year, regardless of seasons and
government quotas, Codfarmers’ fish
is a fast growing field aiming for the
future. Codfarmers, with its safe and
sustainable practices, is set for high
growth potential in the near future.
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Norway
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2
Carnegie ASA
Serving China in Nordic Investments
Financial
services
group
Carnegie
ASA covers
the United
States and
the European
markets in
securities
broking,
Anders Onarheim,
investment
Managing Director
banking, and
asset management. Now, the leading
independent investment bank in the
Nordic region wants to extend that
coverage to the Chinese market.
“There’s no question we have
something to offer to the Far East
community in terms of providing
investment opportunities in the Nordic
markets,” said Anders Onarheim,
Managing Director of Carnegie ASA in
Oslo. “It really has to do with spending
enough time analyzing, understanding,
and building a network.”
Carnegie has an extensive network
that could provide great value to
Chinese companies investing in Nordic
markets. The company offers a range
of financial products and services
including private banking and trading
to both Nordic and international
clients. With offices in eight countries:
Sweden, Denmark, Norway, Finland,
Luxembourg, Switzerland, UK and
the USA, Carnegie is able to serve the
world market with local expertise.
The Oslo office of Carnegie recently
hired an expert on China with a
vested interest in the market to assist
the company in properly assisting its
Chinese clients.
Carnegie has a long-established
position as a top investment bank in
Chinese Shipyards Advance with Norwegian Support
the Nordic financial markets, having
worked on and completed transactions
for companies like Chinese based
BW Group and US tech giant CISCO.
Carnegie is now in the process of
building its long-term China strategy
and developing relations in the
Chinese market. One of Carnegie’s
key strengths is its commitment to
developing and maintaining lasting
relationships.
“It’s very important for Carnegie to
show our clients that we have a longterm perspective,” Mr. Onarheim said.
This standpoint positions Carnegie
as a key company to serve Chinese
companies in their Nordic investments.
Carnegie has numerous valueadded services that it provides to
its clients, especially in the form of
research, having been ranked as the
number one firm in terms of oil and
gas market research.
“The foundation is really a strong
research product,” Mr. Onarheim said.
Carnegie distributes over 2000 research
reports to their clients annually, giving
them the company’s best insights on
investment ideas in the Nordic market.
Carnegie is looking to assist Chinese
companies in investments into Norway
and to facilitate transactions for
Norwegian companies investing in
China. Carnegie plans to increase its
focus in China as the country grows
to be a global economic power in the
coming years.
“We see China as an incredibly
important factor in the overall
world economy,” Mr. Onarheim
said. “Chinese investors can look for
opportunities in the Nordic market, as
we have a great research community
and good investment opportunities
within Carnegie and Norway.”
First House
Top Level Consulting for Chinese
Investors in Norway
Per Høiby, CEO of First
First House,
House said.
established in
The firm provides
January 2010,
political analysis and
is a Norwegian
consulting in specific
consulting firm
sectors such as healthcare
with a strategic
or oil and gas, some of the
focus on high-level
largest banks in Norway,
politics, finance
rank among First House’s
and corporate
clients, as well as Microsoft
communication
in Norway.
including crisis
With regards to China,
management
First
House aims to
and media issues.
Per Høiby, Managing Partner
help both Norwegian
Founded on
companies who have business interests
the belief in the need for high-end
communication and business advisory, in China and Chinese companies who
intend to invest in Norway.
the firm aims to build bridges for
“We conduct political analysis
international companies to establish
and assessments in connection for
their presence and gain access to the
potential upcoming investments. For
Norwegian market.
the Chinese we see interest in investing
With its 20 consultants comprising
in Norwegian companies in order to
of industry experts, government
get access to technology,” Mr. Høiby
officials and former top politicians,
said.
the firm prides itself on the extensive
A recent report by the US Asia
knowledge and network that it offers
Society said that China›s outbound
clients. It has also entered into several
direct investment (ODI) is set to
agreements in co-operation with
increase, with assets reaching between
leading communication advisory
$1 trillion and $2 trillion worldwide
companies in the Nordic Region,
by 2020. With the increase of Chinese
Europe, Asia, and South and North
ODI, consultants with local expertise
America.
such as First House will be in higher
“We are the leading political
demand as the firm offers in-depth
consultants in Norway today. We have
knowledge and connections to the
people here doing part of the three
Norwegian market.
largest IPOs in Norway. The reason for
us to choose financial communication
and politics is, in the Norwegian
tradition, everything relates to politics,”
Dedicated to sustainable energy
PV-based solar energy
■ Offshore wind
■ CO capture and storage
2
■
We have the expertise
SINTEF Materials and Chemistry
The Christian Radich, built in 1937 and owned by The Christian Radich Sail Training Foundation (www.radich.no), exemplifies the Norwegian shipping tradition. Building
from this history, Norwegian shipping and offshore technology is now among the world’s most advanced.
Rising from an industry previously
dominated by Korea and Japan, China
has emerged as the world leader in
shipbuilding due to the lower cost
of materials and labor. According to
London-based market researcher
Clarkson Research, China is the largest
shipbuilder in the world in terms of
compensated gross tons of ships as
of 2010, at a total of 15.9 million tons,
followed by South Korea with 11.77
million compensated gross tons.
With the increase in new orders
in China, quality and technology
standards have also been advancing in
recent years. Chinese shipyards have
extended activities to include drilling,
oil tanker, and offshore construction
in which Norway has been a perfect
complement due its petroleum
capabilities as well as maritime
tradition.
The Norwegian Oil & Gas Partners
organization, INTSOK has upgraded
China to a priority market due to
activities in the China offshore
market and the country’s advanced
shipbuilding and offshore construction
capabilities. In mid-October of 2011,
INTSOK has arranged for a delegation
of members to visit a selection of
Chinese offshore shipyards to view
jack-up rigs, FPSO, semi rigs, and
drilling vessels. The visit underscores
the growing interest for Norwegian
Sintef Materials and Chemistry
Technology for a Better Society
Dr. Torstein Haarberg, Executive Vice
President
In the
nordIc
regIon,
corporate
clIents
choose
carnegIe.
In 2010, carnegie served as
advisor in 7 of the 10 largest
stock-market transactions.
Technology for a better society
www.sintef.com
oil and gas industry leaders to
build relationships with shipyard
procurement managers, technical
designers, and project managers for
construction activities.
Similarly, Intertanko, the
Norwegian independent organization
dedicated to safe transport of
petroleum is looking to build more
relationships with Chinese shipyards
for responsible tanker construction.
Although not currently active
in the Chinese market, Strata
Marine & Offshore is interested in
exploring partnership or acquisition
opportunities due to the booming
maritime shipyard business. The
company specializes in precision
machining production of equipment
and tools for the subsea market,
offshore installations, maritime sector,
and renewable energy producers.
With its history of successful
acquisitions, Strata is looking
for acquisition or partnership
opportunities in the Chinese market.
Mr. Gunnar Reitan, Executive
Chairman explained, “To develop a
business in China, I think the only way
to do that is to either team up with
somebody in China and/or to develop
a business from ground-zero with a
quality partner.”
Newly established Wilhelmsen
Technical Solutions aims to work with
carnegie asa, +47 22 009 300,
www.carnegie.no
Sintef Materials and Chemistry is the
largest institute in the Sintef research
organization. The parent company,
Sintef, is an independent foundation
established by the Norwegian
University of Science and Technology
(NTNU) in 1950.
Sintef, with a mission statement
of “technology for a better society,” is
dedicated to utilizing and developing
technology with responsibility in mind.
“We are the application-oriented
research and innovation institution.
We are among the largest independent
research organizations in Europe
with more than two thousand
three hundred employees. We have
employees from 69 countries.” Dr.
Torstein Haarberg, Executive Vice
President of Sintef Materials and
Chinese shipyards to provide advanced
fire suppression and prevention, water
treatment, power distribution and
control, and HVAC-R systems. China is
the company’s target market due to the
high volume of newbuild orders and
significant number of repair yards in
the region. The company can assist the
Chinese shipyards in becoming more
internationally competitive due to the
products’ cost and energy efficiency,
convenience of installation, quality,
compliance and lifetime support.
“Through Wilhelmsen’s established
presence in Asia, we are able to serve
our customers locally. We have a
regional headquarters in Singapore,
a factory based in Shanghai serving
as a distribution center, and several
local offices amongst other in Korea
and Japan. For China, one of our
focus areas is the development of
close partnerships with shipyards to
install ballast water treatment systems
on newbuilds as well as on retrofits.
Considering how many newbuild
and repair yards are in China, this is
a priority market for us,” said Petter
Traaholt, President of Wilhelmsen
Technical solutions.
Wilhelmsen Technical Solutions,
with technology provided by Yarwil, is
the first supplier to offer the maritime
industry a complete solution including
SCR system, urea solution, spare parts,
service and maintenance worldwide,
for reducing exhaust gas emissions
of nitrogen oxides (NOx) from ships.
While most air pollutants (carbon
monoxide, lead, ozone, particulate
matter and sulfur dioxide) have
decreased in the past 40 years, NOx
emissions have increased by over
4 million tons per year, causing a
significant impact on public health,
including respiratory illnesses
worldwide.
Due to the International Maritime
Organization’s mandate that by 2016,
all newbuildings will need to reduce
NOx emissions by 80%, Wilhelmsen
Technical Solutions is poised to assist
Chinese shipyards and owners in
complying with this regulation.
“The labor market, the skill level
and the cost level in China is very
interesting for us. So we have started
production in Shanghai to serve both
the shipowners and shipyards with our
technology,” said Kai Låtun, Managing
Director of Yarwil.
Norwegian-Chinese collaboration
has been and will continue to be
key in the advancement of Chinese
shipbuilding and offshore construction
activities as the two countries work
closely to effectively combine
Norwegian know-how with Chinese
labor and cost advantages.
Chemistry said.
In line with its parent’s mission
statement, Sintef Materials and
Chemistry focuses on the entire value
chain of materials and is the largest
materials technology institute in
Norway. It is also increasingly shifting
its attention to sustainable energy
development.
In the area of Carbon Capture and
Storage (CCS), Sintef is the largest R&D
provider in Europe. It has developed
a Norwegian center of excellence
in applied research on CO2 capture
techniques and concepts. Working
with industrial companies, it is looking
to reduce clients’ costs in this sector.
The institute has also entered bilateral
projects with other countries such as
China for related issues.
“The client sets the priorities and
then we work together with the client
and the university in order to reach the
goal,” Dr. Haarberg explained.
The institute is active in China in the
areas of solar and wind energy, where
China is increasingly playing a leading
role in the world. Sintef Materials and
Chemistry is a one-stop shop on the
silicon-based solar energy upstream
value chain; from feedstock to wafer.
The institute is currently working
with Yingli Solar and Hanwha Solar
One, while seeking more projects with
universities, research institutions and
companies in China.
“We are impressed by the Chinese,
one example being the Chinese PV
solar industry and how fast it has
grown. We are very impressed and we
want to be where the most exciting
things happen.”
Sintef Materials and Chemistry
is actively looking to develop
strategic relationships at the higher
management levels of Chinese
companies, for a better world
benefiting from technology.
Bringing your world together
Bring provides a comprehensive range of logistics services
to and from the Nordic market.
Through our new subsidiary in Hong Kong we connect East Asia
with 25 million consumers in the Nordic countries through
high-quality air- and seafreight services.
If you co-operate with Bring, you get reliable, future-oriented
transportation solutions. ‘Finding new ways’ is our key to
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Bring Logistics Hong Kong Limited
Unit No. 1012, 10/F., Manhattan Centre
8 Kwai Cheong Road, Kwai Chung,
Hong Kong
www.bring.com/hongkong
bring.com
3
Marine & Offshore
Wiersholm
Expert Legal Services for
Chinese-Norwegian Transactions
In a recent interview,
At the heart of
Jarle Kvam, partner at
Scandinavia and
Wiersholm, expressed
well-positioned in
the firm’s focus on
Europe, Norway
international transactions
continues to be
and growing involvement
a major hub of
with China: “When it
business activity
comes to international
and capital flow.
connections and alliances,
With so many
we are truly independent
complicated
so we work with all top
cross border
tier international law
transactions taking
firms. We have first class
place, the demand
connections in all the
for effective legal
Scandinavian countries
services and a firm
enabling us to work
with specialized
Jarle Kvam, Partner, Wiersholm
seamlessly across the
expertise in
borders. As the leading
international
transaction law firm in Norway, we
markets has never been greater.
work with major deals both in Norway
Lawyers at Wiersholm, a leading
and abroad, the major part of these
Norwegian law firm, are providing
deals are cross border transactions
valuable corporate legal services
for international companies. We also
to both domestic and international
frequently assist clients doing business
clients. Wiersholm has authored an
in with China, such as I.M. Skaugen,
essential guide for “Doing Business in
Frontline and Golden Ocean. Also,
Norway”, written in English and widely
when it comes to China, we do a great
used by international companies in
deal of business moving products in
setting up operations or acquiring
and out of China. International trading
companies in Norway as it contains all
and maritime shipping are essential to
the pertinent information regarding
global economic prosperity, and that’s
local law and regulations.
why we do our best to relate to a broad
Wiersholm has more than 140
range of different countries.”
lawyers located in Oslo, the capital city
Wiersholm’s transaction team
of Norway. As the leading Norwegian
counts close to 60 lawyers, and has
law firm within transactions,
been growing steadily during the last
Wiersholm represents some of the
years.
most important players in Norway
“We can deal with a lot of different
and abroad, including international
issues and we work across many
companies like Statoil, Telenor,
different practice areas,” Mr. Kvam
Cisco Inc., GE, Siemens, Frontline
explained.
and Golden Ocean. Wiersholm’s
Indeed, the firm’s breadth of
excellent sector expertise, especially
experience and wide global reach
within Oil & Gas, Fishery, Energy, IT
make it an attractive partner for
and Finance secures a steady deal
Norwegian companies looking to move
flow and continuous development of
into Asia as well. Through Wiersholm’s
experience. Wiersholm serves both
prestigious international network, the
industrial and financial investors,
firm is able to provide legal assistance
including the largest private equity
to clients not only in Norway, but also
funds in Scandinavia.
Exclusive Report Promoting Norwegian-Chinese Relations
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across Europe, Asia, Australia and
North and South America.
During these uncertain global
economic times, Norway’s strength
and stability continue to make it an
attractive foreign investment partner
for Chinese companies. Numerous
foreign companies have used
Wiersholm as an introductory resource
and point of contact for entry into the
Norwegian Market, either through
acquisitions or direct incorporation,
and the firm continues to serve these
clients’ changing requirements.
To meet the evolving needs
of Chinese companies, as well as
Norwegian companies looking to
do business in China, Wiersholm is
looking to open a designated China
desk in Oslo. Furthermore, the
partners are open to discuss new
possibilities for cooperation, building
relations with new firms in China.
“What we have started to focus on
now is how we can better position
ourselves to help Chinese companies
who would like to invest in Norway,”
Jarle Kvam Wiersholm Partner said.
Wiersholm is interested in not only
connecting with the Chinese market,
but sees it as equally important
to contribute to an understanding
between different business cultures
to minimize transaction risks on cross
border acquisitions.
Wiersholm’s brilliant team focuses
on many aspects of law and can
assist with legal/strategic advice
in cross border acquisitions and/
or investments, including banking
and finance, in addition to the
more traditional legal areas such as
creation of contracts, corporate and
commercial law, employment and
benefits, energy and offshore, EU
and competition law, governmental
regulation, mergers and acquisitions,
dispute resolution, shipping, transport,
restructuring, and insolvency. The
firm also boasts wide experience in
insurance and indemnity, intellectual
property rights, IT & electronic
communication, media, sport and
culture, tax, real estate, and stock
exchanging/securities.
The Norwegian Shipowners’ Association
Deepening its Relationship with China
The Norwegian Shipowners’
Association (NSA), which organizes
95 percent of the Norwegian
maritime and shipping companies,
sees great potential for further
cooperation with China and is
eager to strengthen and broaden
its relationship with the Chinese
maritime industry.
Being the largest employer on
the Norwegian shelf as well as one
of the strongest national shipowners
associations in the world, NSA is a
prime representation of Norway’s
long and proud maritime tradition.
“We’re a small country but we
are a major maritime nation. This is
the only area in which Norway is a
major player so shipping has had a
traditional bearing for generations;
for over 150 years, Norway has been
a major international player,” said Mr.
Sturla Henriksen, Director General of
the NSA.
Given the close link between
shipping and petroleum, more
than half of the NSA’s members are
in offshore services as Norway is
number two in the world after the
United States.
“In Brazil and deep water drilling,
25% of the vessels are Norwegian.
For ultra deep drilling, it is 40%. So
Sturla Henriksen, Director Genreal
we feel that we have a very good
position and it is a strong position
to build on,” Mr. Thor Jørgen
Guttormsen, President of the NSA
said.
Seeing higher international
demand for shipping in the coming
years, the NSA is optimistic about
its future cooperation with China,
particularly in areas of technological
development and the environment,
as well as offshore sectors and
alternative energy.
“For China, there should be
a big market for more advanced
vessels that China is moving into
LNG, drilling rigs, and the high
technological value offshore and
seismic vessels. This is an area that
China, so far, has not come very
much into. It’s been the business
domain of Japan and Korea,” Mr.
Guttormsen added.
The NSA also praises China for its
technological development in recent
years and it believes that China can
play a big role for using alternative
fuels instead of oil.
“We have enjoyed very good
relations with China for generations.
We have a long-term perspective
and we want to continue to pursue
that. We want to develop and grow
in our relationships with China.” Mr.
Guttormsen concluded.
With 160 members and four
strategic focus areas: environment
and innovation, industrial policy
and regulations, employer issues,
and maritime competence and
recruitment, the NSA continues
to enhance its values for both its
members and the international
industry.
Norway
Lorentzen & Stemoco
Extending Services and Knowledge Throughout China
Lorentzen & Stemoco, the Norwegian
shipbroking firm of 90 employees is
focusing its efforts in China, where it
has offices in Beijing, Shanghai, Hong
Kong, and Singapore. As a leading
provider of consulting and shipbroking
services, the company offers services
such as finance service, evaluation,
offshore contracting, new building
ordering, dry cargo chartering, tanker
chartering, gas chartering, and the sale
and purchase of all kinds of vessels.
“We have a long history of ship
broking out of Norway as a shipping
nation” said Axel Stove Lorentzen,
Senior Partner of Lorentzen &
Stomoco. “We sold our first ships in
China in the 50’s but we have been
involved in chartering in China since
the 60’s. In 1991, we established
ourselves as the first foreign owned
licensed ship broking company in
China.”
Stove Lorentzen sees massive
opportunity to link up international
owners with the Chinese shipbuilding
business. In the past few years,
Lorentzen & Stemoco has been
involved in the construction of
about 100 new buildings in China,
in addition to several sophisticated
off shore rig projects and heavy lift
vessel conversion projects. The firm
expects these numbers will continue to
increase.
According to the China Association
of the National Shipbuilding Industry,
China’s shipbuilding capacity
accounted for 41 percent of the world
Axel Stove Lorentzen, Senior Partner
are building ships with the intention of
leasing them out internationally.”
Established in 1919, Lorentzen &
Stemoco has offices in Oslo, London,
New York, and Vancouver, in addition
to China and Sinagpore. Currently
twenty of the firm’s employees are
based in China. Its Singapore office
doubled in size over the last year,
with projected further growth for the
Shanghai office.
“We are always looking to
strengthen our team in Shanghai and
Singapore.
We have the home market, the
international market and we have the
knowledge” Mr. Stove Lorentzen said.
“We have offices in China with local
knowledge and we want to combine
all of this to the benefit of our clients,
inside and outside of China”.
market in the first half of 2010. The
industry has
also maintained
double-digit
growth in those six
months despite the
difficulties from
the global financial
crisis.
“There’s huge
growth in China
over just the last
few years,” Stove
Lorentzen said.
“One area is
Chinese finance
and leasing
companies that
Seabox’s Subsea Water Injection Technology
Set to Increase Oil Recovery Rate
The Norwegian company Seabox
has developed a new and costeffective way to increase oil
recovery through injection of
carefully treated seawater into
reservoirs. The company uses
Subsea Water Injection and
Treatment, or SWIT technology,
which is set to revolutionize the
method in which seawater is used
to recover oil from offshore fields.
While injecting seawater in oil
reservoirs is not a new procedure
for increased oil extraction, this
method of recovery requires
careful treatment of the seawater
as it can cause reservoir souring.
Firstly, sour crude can reduce the
value of the oil recovered and can
significantly increase production
costs. Secondly, microbiological
activity needs to be controlled as
and microbial induced corrosion
can occur. Thirdly, particle content
needs to be controlled as solids can
block the reservoir.
The SWIT method produces
high quality treated seawater
that protects the reservoir from
souring and blocking, as well as
the equipment from microbiologic
induced corrosion. The unit is
placed on the seabed, making
it more cost efficient and easier
to utilize in any oilfield, as
compared to current topside
facilities. Using SWIT, the water is
disinfected and solids are removed
which delays the formation of
microbiological film. The unit
contains sophisticated technology,
has simplicity of design, enables a
Helge Lunde, CEO
99.8% uptime to be achieved, and
can be remotely operated making
it ideal for remote and hard to
reach fields. The system’s only
requirement is electricity, making
it energy efficient
and economical
to run.
Although the
unit is placed
on the seabed, it
can also produce
treated seawater
for use on
topside facilities,
reducing the risk
of corrosion and
contamination,
while eliminating
the need for heavy
topside treatment
equipment. It
can also provide treated seawater
to a land-based facility, alleviating
environmental problems and
seasonal problems such as water
bloom.
SWIT was developed with
the support of Total, Shell, Gas
de France, Conoco Phillips, and
the Research Council of Norway.
The SWIT prototype has been
thoroughly tested in the Oslo fjords
for a year, and showed excellent
performance.
Chinese oil companies have
expressed interest in Seabox’s
technology as the company
currently has an agent in the
Chinese market. Moving forward,
Seabox is open to international
partnerships in developing SWIT
for other applications, including
filtration for drinking water
systems.
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DNV
The Best Standard To Navigate Risk
Dr. Henrik O. Madsen, CEO & Chairman
of the Executive Commitee
Managing and assessing risk is the most
compelling challenge faced by global corporate
leaders today. DNV (Det Norske Veritas) is an
internationally recognized trusted partner for
risk management in global industries with the
purpose of safeguarding life, property, and the
environment.
Established in 1864 in Norway as an
independent foundation, DNV has since
expanded both cross borders and cross
industries, reaching 100 countries with its
9,000 employees and 300 offices.
DNV blends technology with competency
in risk management to assess, evaluate, and
manage the risks involved in many high-profile
projects around the world. While its services
can be applied to many industries, its focus
industries are maritime, oil, gas and energy,
food and beverage, and healthcare.
DNV is also instrumental in helping
companies uphold environmental standards.
It is one of the first agents to be accredited by
the UNFCCC (the United Nations Framework
Convention for Climate Change) for
verifications under the Clean Development
Mechanism (CDM). As of late 2009, the
company had concluded validation of 800
projects (more than 40% of all CDM projects
registered so far) in all major industry sectors
in over 50 countries.
Being a knowledge-based company, DNV
thrives on creativity and research. For more
than 50 years, DNV has had a dedicated
research department that has enhanced
and developed services, rules, and industry
standards in multiple fields. Many of the
technology solutions developed by DNV have
been so precise that they have helped define
internationally recognized standards.
“The DNV offshore wind standard is the
most famous in the world. Seventy-five
percent of all offshore wind farms are designed
according to our standard. We worked with
wind since the early 1980s, and we made the
first offshore standard,” Dr. Henrik O. Madsen,
CEO of DNV said.
The company established a large
representation in China over the years, making
it the second biggest operation after Norway
with 950 employees. China is an integral
component for DNV’s business.
“In China, I think we can do a lot. On the
shipping side, some Chinese shipyards are very
good but others are still working to achieve
world class standards,” Dr. Madsen said,
referring to DNV’s ship classification business
in China.
The biggest project DNV currently has in
China is with the Rongsheng shipyard, which
makes some of the largest cargo carriers in the
world. DNV is classifying a large number of ore
carriers for the Brazilian mining giant Vale to
ship iron ore to China.
The company is also promoting solutions
for China to minimize environmental damages.
Currently, DNV is lobbying the Chinese
government for LNG (Liquified Natural Gas)
shipping rather than conventional heavy fuel
oil shipping.
“Heavy fuel oil is very polluting; it certainly
produces local pollution and also emits quite
a lot of CO2 whereas LNG is the cleanest of all
the fossil fuels. We have been pushing for LNG
shipping because it would mean a lot for the
health of the people living along the Yangtze
River,” Dr. Madsen said.
DNV is also specifically looking into projects
in offshore wind production as China becomes
the world’s leading offshore wind producer.
Outside of the maritime and energy
industries, DNV has also built a sustainability
center in Beijing, which aims to help with risk
analysis around health care reform. DNV in
China is also involved in charities by providing
opportunities for employees to support Red
Cross projects in China such as setting up a
clean water system in Jilin Province in North
Eastern China.
“We believe we have a lot to offer in terms
of technology and certification according to
different standards, and bringing technology
and innovation to the country,” explained Dr.
Madsen passionately.
Proud of being the largest sponsor behind
Norway’s Shanghai Expo participation last
year, DNV continues to show its dedication
and commitment to China in every aspect of its
presence.
Glamox
Aims to Expand Business in the Chinese Marine and Offshore Sectors
The Norwegian lighting industry
leader, Glamox boldly shifts its
focus to the Chinese marine and
offshore markets.
According to CEO Kjell
Stamnes, “We are a complete
supplier globally to the marine
and offshore sector for lighting
and that’s our purpose with
the activities inside China. We
have a clear mission to grow our
activities in China.”
Throughout its 140 years
of history, Glamox and its
subsidiaries have specialized
in the design, production, and
distribution of professional
lighting solutions internationally.
With own locations in 14
countries and cooperation with
distributors and local agents
we are represented in over
40 countries. Glamox has the
capability to assist its customers
in after sales service and support
globally.
Dagfinn Thorsen, Commercial Director
shipping or bulk shipping or tanker,”
Mr. Thorsen explained.
The four heavy lift vessels that
lie at the heart of OHT’s business
(Eagle, Falcon, Osprey and Hawk)
are all former tankers that have been
converted into heavy lift vessels.
The vessels are expected to have an
operating life of at least 20 years from
the date of conversion after significant
upgrading, including large steel
replacements, coatings and paintings,
as well as the refurbishments of
machinery.
OHT spends considerable resources
to maintain and support the fleet as
well as to train the shipboard crew. It
implements a preventive maintenance
approach to ensure predictable
running costs and minimum down
time. For OHT, ensuring a reliable and
safe operation is critical to the success
of the company.
Risk assessment and adherence to
sound working principles also play an
integral part in all of the company’s
activities. Every cargo operation is
carefully planned and simulated in
advance by experienced engineers
using purpose-made computer
technology.
“We have higher utilization than
anybody else in this business. We
have long experience in designing and
building vessels that are very suitable
for this market, and consequently we
are quite successful,” Mr. Thorsen said.
OHT follows the market closely,
Kjell Stamnes, President & CEO
Over the years, Glamox
has continually developed
products to meet customers’
needs, most recently pioneering
advances in LED technology
for lights used aboard ships and
offshore installations. Through
the company’s robust research
and development department,
Glamox provides the most
advanced lighting technology to
the nautical industry.
Furthermore, Glamox
provides cost-effective solutions
for its customers, which include
end-users, shipyards, installation
contractors, building contractors
and wholesalers. Prestigious
project references include
deliveries to Cruise Liners, many
Shipowners, Oil companies and
many countries’ Navy vessels.
The brands Glamox,
Norselight, Aqua Signal and Luxo
represent the Global Marine and
Offshore segment, supplying
light fittings to commercial ships,
cruise, ferries, the oil and gas
industry, recreational boats, and
naval ships. For the future, these
brands are most relevant to the
Chinese market.
With a twenty year history
in China, Glamox serves the
market through its sales offices
in Shanghai and Dalian. Glamox
also has a factory in Suzhou.
Glamox is one of the few Western
nautical lighting companies with
a presence in China, remaining
committed to the region for
further growth initiatives.
“Glamox hopes to expand
its operations in China to
provide ship builders options for
compliance with international
nautical lighting standards,”
said Mr. Stamnes. “China is,
for our marine and offshore
business, definitely a prioritized
geographical area.”
Through integrating China’s
manufacturing capabilities and
its own technology, Glamox has
produced world-class quality
brands that can be trusted by the
Chinese marine and offshore
markets.
TTS Group
Success in China through Local Partnerships
Based in Bergen, TTS Group is
one of the three largest suppliers
in the world for equipment
in the marine and oil and gas
industries.
With 40 years of experience
and a global workforce of
around 1100 people, the group
registers an annual turnover of
approximately NOK 3.2 billion.
Through its three divisions:
Marine, Energy, and Port and
Logistics, TTS offers solutions
that help to increase profitability
and competitiveness for its
clients.
China, the world’s largest
shipbuilder as of 2010, is TTS
Group’s biggest focus market.
Since entering China in 1998, the
group has successfully formed
two separate joint ventures with
CSSC (China State Shipbuilding
Corporation) and DSIC
(Dalian Shipbuilding Industry
Corporation), the two major
Offshore Heavy Transport
Trusted Heavy Transport Partner
As the owner of four semi-submersible
heavy lift vessels, Offshore Heavy
Transport AS (OHT) is the world’s
second largest heavy lift vessel
operator in the market of offshore
drilling rigs and module transportation
for oil companies.
Being one of only about four or
five operators worldwide in this
niche market, the company mainly
works with drilling contractors and
confection companies. The current
clients of OHT include names such
as CCCC, COSL, Transocean, Noble,
Saipem, Van Oord, and Ensco.
The company prides itself on
offering excellent professional
operations. It has a minimum of one
loadmaster at site for the start of each
loading operation.
“We have very experienced people
who have been in the industry for up to
30 years. I have loadmasters, masters
and captains and crew with experience
from back in early 1990’s. They are
very experienced, having more than
20 years in dealing with exactly this
type of vessels,” Dagfinn Thorsen,
Commercial Director of OHT said.
Heavy lift vessels are used to carry
project cargoes that do not fit into the
holds of a conventional cargo ship.
The loads are typically extremely
large and heavy, and of high value
in most cases. Examples of project
cargoes include offshore drilling rigs,
floating production units, platforms
such as SPARs and TLPs (Tension Leg
Platforms), oil field equipment and
modules, as well as other floating and
non-floating cargos such as dredgers,
docks, barges, yachts, prefabricated
industrial assets and military
equipment.
“This is not as easy as the standard
shipping business. You can’t just make
a phone call and it’s fixed. Each cargo
and transportation is a big project
requiring a lot of engineering, a lot of
planning, and of course calculating the
ship’s stability, strength and motion for
each voyage. The Transport Manual
is made with description of all deck
preparations needed, ballasting
procedures and sea fastening
arrangements. It’s quite a different
business than normal container
4
which naturally leads it to China, the
world’s leading shipbuilder. As of
September 2010, OHT is 60 percent
owned by a Chinese company, Grand
China Logistic Holdings.
Currently, OHT has a marketing
office in Shanghai and is also working
closely with China Construction and
Communication Company, one of the
largest companies in China.
“I think the business in China still
hasn’t started to grow significantly yet
but within a couple of years, there will
be more and more business in China
as they will have these huge oilfields
that they want to develop. It means that
they will need more equipment like
modules, drilling rigs, cranes, barges
and vessels,” Mr. Thorsen said.
OHT is very optimistic about
China’s future, especially with the
large amount of funds invested in
the shipping business. According
to statistics, China’s shipbuilding
capacity, the number of new orders,
and the volume of backlog orders
accounted for about 41 percent, 46
percent and 38 percent of the world
market respectively in the first half of
2010.
After 2010, the demand for offshore
ocean engineering equipment in
China will be more than 45 billion U.S
dollars, accounting for over 10 percent
of global growth. In the next five years,
China will develop up to 30 oilfields
which will need more than 10 new and
modified FPSOs (Floating Production,
Storage and Offloading).
With such potential ahead,
OHT is looking to increase its
onshore presence in China. It is also
considering building new vessels in the
future, probably in China. In spite of
new players entering into this market,
OHT is confident that it can outshine
competitors by offering superior
services based on years of experience.
“We are following the market
closely; we receive market news from
the markets we are operating in. For
the big drilling contractors around
the world, when they want to move a
rig, then they can call us,” Mr. Thorsen
said confidently, as they have done for
almost 30 years.
in Norway,” he
state-owned
added, on the
shipbuilders.
success of the
“It’s a 50/50
joint ventures.
percent joint
The group
venture. We
established
put all the
service
technology in
stations in
the company.
China in 2010,
Both
after seeing
shareholders
significant
have the same
need from
interest to
Chinese and
develop the
international
company,
shipowners in
develop the
maintenance
business,”
and service.
Johannes
By
Neteland,
Johannes D. Neteland,
President & CEO
combining
the President
the international
and CEO of TTS
technology and brand name that
Group said.
“When we moved production TTS offers with local low-cost
manufacturing, the group is
from Bergen to Shanghai, one
well ahead of the competition. It
year later they spent exactly
proudly claims the leading spot
the same number of hours on
in marine equipment supply
a crane in China that they did
and aims to expand into other
sectors.
In November 2010, TTS
signed a strategic agreement
with DSIC to be the preferred
supplier of drilling equipment
for rigs, making its first
advance in the energy sector.
Currently TTS is building up a
manufacturing base of drilling
equipment in Dalian, China.
The company is also looking to
the offshore market and aims to
replicate its success there as it
has found in the marine sector.
Putting a strong emphasis
on relationships, TTS Group
continues to further strengthen
its collaborations with local
partners.
“China is the most important
market for TTS. In ten years’
time we will see that we are one
of the major players in China
because of the partnerships we
have there,” Mr. Neteland said.
eb design / www.ebdesign.org
Norway
WE’LL TAKE THE LOAD OFF…
OFFHORE HEAVY TRANSPORT
Haakon VII’s gate 1, 0161 Oslo, Norway, Phone: +47 21 01 34 50, Email: [email protected], Web: www.oht.no
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Offshore Heavy Transport AS is a fully integrated Norwegian oil service company, owning and operating four semi-submersible heavy-lift vessels, Eagle, Falcon, Hawk and Osprey. The vessels are suitable for dry transportation of offshore drilling rigs and offshore modules, up to app. 40,000 tons.
The company is the second largest heavy-lift operator in the world.
5
Marine & Offshore
Exclusive Report Promoting Norwegian-Chinese Relations
www.glm-asia.com
Herfo Finans
Opening Investment Opportunities Between Norway and China
Herfo Finans, the Chinese-owned
investment firm based in Norway, is
creating investment opportunities for
Norwegians investing into the Chinese
market as well as Chinese investing
into Norway.
Yuhong Hermansen, the Norwegian
citizen and native Chinese owner of
DSD Group, is leveraging Herfo Finans’
unique background to spot investment
opportunities in both Norway and
China.
“We have set up a fund dedicated to
investing in China and China related
projects. It started at the end of last
year so it’s the beginning of this project.
I have hired a person from China who
came here in November, dedicated
to working on finding opportunities
in China,” Ms. Hermansen said,
introducing the fund.
Building off its existing knowledge
and expertise, Herfo Finans sees
great investment opportunities in
the industries of energy, maritime,
aquaculture, and consumer products
in China.
Norway is not only known
traditionally as the home of world
class sailors, outdoor sports such as
skiing and surfing, but also a major
player in the off-shore oil and gas
exploration, clean energy and fish
farming industries. It is the second
largest natural gas exporter and the
Yuhong Hermansen, CEO Managing
Director
sixth largest oil exporter in the world
today. Within about 25 years, Norway
has developed the salmon farming
industry from zero to 1 million tons
annual output.
“A competitive advantage is that
we are located in Norway and have
a unique position; therefore we have
know-how in and between both China
and Norway. We also have business
relationships in both countries.
Especially in Norway, we have highlevel business relationships. Moreover,
we have strategically established our
access to knowledge in logistics, oil
and gas, and offshore technologies
through partnership and investment,”
Ms. Hermansen added.
Herfo Finans is especially interested
in working with companies whose
founders are involved in management
and who also have exclusive or unique
technology and the understanding that
they need more capital to develop.
“The Ocean Development is very
important part of the national strategy
during the China 12th Five-year Plan.
We do believe that we are able to make
our contributions to such development
in terms of the energy development
and utilization, marine time, and
aquacultures. And we are ready for
it, having the advantage of knowing
Norwegian technologies and network.
The kinds of technologies we can bring
to China are also service related. We
have seen Chinese companies that
develop very advanced technology,
and perhaps do not know how good
the technology is, or how to market it in
the West,” Ms. Hermansen explained.
With the Chinese market offering
great potential, Herfo Finans aims to
bridge the technology gap between
Norway and China and help
businesses to grow in both places.
“In business you must think of
mutual benefit for all the partners and
build long-term relationships,” Ms.
Hermansen concluded.
Norway
Gram Car Carriers
Setting the Standard for International Automotive Shipping
As the auto industry ebbs, and the car
shipping industry seeks new markets
for their services, few companies are
as well-equipped to navigate these
treacherous international business
waters as Gram Car Carriers (GCC), a
subsidiary of P.D. Gram & Co AS.
Gram Car Carriers handles
the chartering and commercial
management of 18 high-quality vessels
that carry cars and trucks overseas.
The cutting edge design of GCC’s
vessels now incorporate advanced
safety designs and maximized cargo
carrying capability. These new features,
will give GCC a competitive edge in
the car carrying industry, which has
generally scrapped older ships because
of the demand for more advanced
vessels.
Karl Terjesen, the Managing
Director of Gram Car Carriers AS
explains the design of its newest
vessels: “The design of the latest ships
we have built can collide and can have
the inflow of water into the ship and
still, it will float.”
Unlike most car carriers that have
a two-pillar system in the ship, Gram
Car Carriers has taken the design to the
next level using a single pillar system,
Karl Terjesen, Managing Director
which allows for
more cargo space.
In order to
implement these
advanced designs into new buildings,
GCC has turned to the Chinese market.
In 2007, the company began
building in Nantong Mingde Heavy
Industries shipyard in China. Gram Car
Carriers received its last vessel, Viking
Coral in January 2011 and expects
the next vessel to be delivered in June
this year with three more in the first
half of 2012. . The company currently
holds six different charter contracts,
which include agreements with the
Japanese shipping companies K-Line
and MOSK.
Terjesen describes how over the
past decades, the headquarters of
major car carriers have shifted from
Korea in the 1980s and ‘90s now to
China. He says, “This ship-building
industry is very competitive, and you
go where the balance between price
and quality are best. The Chinese
shipyards have learned a lot over the
last five years. They have improved
their level of quality tremendously.”
GCC’s decision to operate in China
reflects a more general trend in the
car carrying industry—a trend that is
drawing the attention of worldwide
car manufacturers, shippers, and
distributors toward Chinese shores.
“China is, of course, now the
biggest single car market in the world,”
says Mr. Terjesen. “They sell more
cars in China than they sell in the
U.S. If China is going to succeed as
an exporter of cars, they need to have
ships that can carry these kinds of
products, and that is where we think
we can play a role.”
Moss Maritime
Tailoring Design and Equipment to China’s Needs
Skipsteknisk
Independent Ship Design Services For China
Per Herbert Kristensen, President & Ida Husem, Vice President
In the next five years, China is
expected to develop up to 30 oilfields
requiring more than 10 new and
modified floating production,
storage, and offloading vessels. Moss
Maritime, based in Lysaker, Norway
has developed some of the most
sophisticated marine vessels and
structures in the world that can fulfill
China’s unique needs in the coming
years.
“We are not focused on selling
engineering hours or selling
engineering competence. We are
focused on selling products,” said
President of Moss Maritime Per
Herbert Kristensen. “We have clients
who like the products we have
developed and who want to build
those products for the purpose of
serving their clients need.”
Moss Maritime provides marine
technology in the fields of special
purpose vessels, platforms, and
floaters for the offshore industry. The
company also designs and constructs
semi-submersibles, drill ships, shuttle
tankers, jack-up platforms, and
support vessels.
“The key business of Moss is to find
clients who find interest in one of our
products and thereby want to buy a
license from us and build the product
somewhere,” said Mr. Kristensen.
“That is, of course, where China comes
in too. China has many of the largest
shipyards in the world.”
The majority of Moss Maritime’s
business in China is in the floating
production business. Currently, one
of the designs, the Octabuoy floating
production semi, is under production
at the Cosco shipyard; however,
the company has strong interest in
expanding its services within the
region.
“Service ships, service vessels for
the offshore industry will also be an
THE
POWER
OF
MANAGING
RISK
area where we expect the Far East to
grow,” Mr. Kristensen said, “China
will also build more drilling platforms
which is of course a key area for us.
To serve Chinese shipyards with
the drilling platforms concepts [is
something] we are very interested in,”
Kristensen continued.
After 2010, the demand for offshore
ocean engineering equipment in
China will be more than 45 billion U.S
dollars, accounting for over 10 percent
of global growth in the market. To
sustain this growth, Moss Maritime,
independent from equipment
suppliers, can tailor its designs to its
customers in China.
”At the moment our goal is to look
more into the Chinese market to see
if it could be a potential place to sell
our concepts to a Chinese client,” Mr.
Kristensen said. “We are a company
who has had clients all over the world
and we can operate in many cultures.”
DNV is a global provider of services for managing
risk, helping customers to safely and responsibly
improve their business performance. As one of the
leading class societies and certification bodies in
China, with currently 900 employees working in
36 offices in Greater China, we are committed to a
long-term future in China and the exciting Chinese
market.
Classification • Verification • Certification • Technology
qualification • Safety, health and environmental risk
management • Enterprise risk management • Asset risk
management • IT risk management • Validation and verification
of Clean Development Mechanism
Skipsteknisk, an independent
ship designer from Ålesund,
Norway, prides itself on making
customized, flexible, and costefficient designs for a global
clientele.
With more than 30 years
of experience in ship design,
Skipsteknisk offers through their
registered brand “ST-design” high
quality services from the project
conception to the vessel delivery
and operation.
Skipsteksnisk’s design
philosophy is to create purposebuilt ships with the most suitable
equipment, the best possible
performance, the lowest possible
emissions, and the highest
safety standards complete
with an attractive appearance.
The company’s independence
enables selection of the most
qualified equipment suppliers and
shipyards around the world.
“We are there to serve the client,
that’s the whole philosophy,” Mr.
Hans Ove Holmøy, Managing
Director of Skipsteksnisk stated.
With this mindset, Skipsteknisk
entered China servicing local oil
and gas companies with tailormade solutions.
Hans Ove Holmøy, Managing
Director/CEO
Skipsteknisk designed vessels
for the oil companies COSL (China
Oilfield Services Ltd.) and COOEC
(China Offshore Oil Engineering
Company) over the last years. In
order to better serve its Chinese
clients, Skipsteknisk opened a
representative office in Shanghai
last June. Through the local
presence, Skipsteknisk is able to
communicate more closely with its
Chinese clients to fully understand
their special needs and help them
achieve their targets.
“The Chinese clients are looking
for the technology and knowhow that we have; therefore, it
is convenient that they can call
Skipsteknisk and talk to someone
speaking in their language in the
same time zone,” Mr. Holmøy
said, reiterating the company’s
fundamental goal to best serve its
clients.
Skipsteknisk also assists
shipowners in project planning
and management, including
building supervision. Following
up on the construction work at
the shipyards and assuring that
the vessels are built according
to plan is vital in order to ensure
successful results for clients.
Skipsteksnisk’s supervisors have
broad experience in overseeing
construction at shipyards
whether it is during hull building,
outfitting, or commissioning of the
vessel.
A successful shipbuilding
project needs close design
cooperation through from
conception to delivery. For
Skipsteknisk, the mission is
completed when the vessel is
successfully put in operation.
Det Stavangerske Dampskibsselskab – since 1885
•Ship operations
•Tanker Chartering
•Technical Management
•Crewing
•Accounting
•Consultancy
Swift and dramatic changes in business conditions, stricter
regulations, intense public scrutiny: managing risk has
never been more critical – and more complex.
DSD Shipping's Safety Management System is certified in accordance with the ISM-code
and ISO 9001:2008 quality standards. Our key objective is to deliver the highest safety, health,
environment and quality standards as expected in the shipping industry today.
Norway
Marine & Offshore
Exclusive Report Promoting Norwegian-Chinese Relations
www.glm-asia.com
Bring Logistics
Bringing Your World Together
Robert Lona, Senior Vice President, & Arne Bjørndahl, Executive Vice President
While the economic self-sufficiency
of a nation is imperative to its survival,
the means through which a country is
able to interact with other key players
in the global economy is equally as
important. Bring Logistics, branded as
Bring in 2008, is the leading logistics
service in the Nordics, and has recently
added a Hong Kong office in order to
increase effectiveness in operations.
Comprised of over forty different
subsidiary brand names, Bring merged
into a singular name in 2008 in order to
simplify the operations of the company
and allow for smoother operation
both inside the business and for the
clients seeking assistance. Bring’s
most recent addition, the Hong Kong
branch, has simplified transportation
of products and equipment, offering
an easy route that businesses can use
to trade between the Nordic region
of western Europe and China. This
connection, uniting over twenty five
million consumers and producers in
the Nordics with East Asia, has created
a new gateway to increase production
possibilities and help every product
move a little faster.
Arne Bjørndahl, Executive Vice
President of Norway Post, the holding
company of Bring Logistics stated in
a recent interview that, “Bring’s vision
is to be the best logistics player in the
Nordic market and then following the
goods of our customers to simplify
the process on both ends. We strive to
make it easier for the Nordic region to
import and export its goods, as well as
lending a hand to those nations that
are receiving the exported goods, or
delivering products to Norway. It is
important to create networks that allow
easy transportation of goods, instead
of simply trying to create a basic
exporting business.”
Offering a wide range of logistic
options for businesses in a variety
of different mediums, Bring ensures
that transporting products from the
production lines, to the warehouse,
and then to the marketplace, is a
perfectly seamless process. While it
can be relatively simple to transfer
items from one coast to another, Bring
allows for a broad array of choices
tailored to the clients’ shipping needs.
Whether a customer needs to transport
a shipment of non-perishable goods
by plane from coast to coast, or send a
vast amount of produce by land across
the Balkan Peninsula or throughout
Asia, there is a custom fit package that
Bring can offer in order to meet all the
business’s logistical needs.
In a recent statement released after
the unveiling of the Hong Kong branch,
Bring’s Senior Vice President, Robert
Lona commented, “It is important
for us to also combine finding new
ways of increasing the efficiency of
Bring, because we are the challenger
in the logistics part of distribution and
transportation from China into the
Nordic region. If we are just trying to
compete with what the methods of
other services in the region, we are
competing in price only. Overall, it is
important for us to compete on a much
larger scale to see if we can reduce lead
time from the production of goods,
until the goods that are being made,
are sold. So it’s a win-win situation for
both us and our customers when we
devise innovative ways of transporting
goods.”
As the world’s manufacturing
technology advances and low labor
cost regions are being utilized, the
cost of producing goods is decreasing.
Though manufacturers save money on
the production of goods, the challenge
lies in organizing the transportation
and distribution of the finished
products. Bring manages to offer
product transportation solutions in
addition to secure warehouse options
to store inventory prior to delivery.
While most businesses work to
rapidly expand with as little price and
sweat as possible, Bring offers a proven
and effective means of connecting
nations together through international
networks of warehouses and shipping
vehicles. In a world where timing is
everything, Bring delivers.
DSD Shipping
Well Positioned For China
DSD AS, is one of Norway’s oldest
shipping companies, boasting a long
and proud history of 155 years. With
103 vessels in its fleet, DSD AS is one
of the larger shipping companies in
Norway.
DSD Shipping, a division of DSD
was established in 1989 to manage
the parent company’s vessels in
international trade, DSD Shipping
covers all areas of ship management
such as ship operations, tanker
chartering, technical management,
crewing, accounting, and
consultancy. The company operates
two kinds of vessels: crude oil
tankers and product tankers. As the
average age of the vessels is only four
years, DSD Shipping is able to enter
long-term contracts with many of its
clients.
Though headquartered in Norway,
DSD Shipping serves an international
client base including Japanese Sanko
Steamship Company, Teekay from
Canada, Danish Mærsk, Glencore
from Switzerland, and AET from
Malaysia.
As a first class company, DSD
Shipping is very committed to
high environmental standards and
is constantly looking to improve
its technology. It is currently in
the process of using more LNGpowered vessels for the future as
A pioneer in LNG (Liquified Natural
Gas) transportation with over 40
years of experience, the name Höegh
LNG is synonymous with technical
innovation.
With seven vessels in operation,
two of which are regasification units;
the company competes on technical
know-how rather than on volume
with a highly skilled team serving
clients such as Total, Statoil, and
GDFSuez.
Höegh LNG constantly pursues
new and enhanced ways of natural
gas transportation services while
offering long-term comprehensive
floating production, transportation,
regasification, and terminal LNG
solutions to its clients. The company
designed its regasification service
in-house and has developed its own
LNG FPSO (Floating Production
Storage and Offloading) design, as
one of the few companies on the
world to have done so.
“We are technically very
innovative, and have proven that
we can build, design, and operate
advanced vessels within the LNG
chain. Also our business model
they can reduce
of the staff at the
NOx emissions by 95
company’s main
percent.
office focuses on
“The revolutionary
security and safety
part is changing from
related issues.
oil fuel driven motors
Owned
to natural gas driven.
by Yuhong
But we have been
Hermansen, a
building vessels over
Chinese native
a long period and
who has first-hand
every time there is
experience in
some improvement
both China and
in every vessel,” said
Norway, DSD ASA
Yuhong Hermansen,
has strong ties to
the owner of DSD
China.
Group.
DSD Group
“This company
has had a
is based on new
successful 15-year
technology. And
relationship with
Steinar Madsen, CEO
we have tried to
China, beginning
maintain the focus on
with ship repair
new technology. Our products are
activities and most recently ship
environmentally friendly. Currently
building.
we have three LNG driven vessels
“Three of our current vessels
passenger vessels operated in the
have been built in China. One was
fleet, and we are in process with
built in Dalian and two were built
several shipyards for building two
in a shipyard across Shanghai. We
more LNG driven vessels,” Steinar
also use a Chinese crew and have
Madsen, CEO of DSD added.
retained some of the highest quality
Safety and security are also
personnel and they are still working
priority issues for DSD Shipping.
for us after 10 years,” Ms. Hermansen
Aside from having vessels with
said.
modern designs, the company
The company believes that
puts significant emphasis on its
Southeast Asia, especially China,
management. Twenty-five percent
will be the main region for new ship
Höegh LNG
A Flagship For Lng Transportation
regasification
is such that
terminals and
we have a
systems.
long history
“We are
of working in
one of the few
partnerships,”
companies
Sveinung J.S.
that can build
Støhle, President
this type of
and CEO of
ships. For
Höegh LNG said.
certain places
The company
and certain
has been
markets, it
particularly
makes much
active in the
more sense to
Chinese market
build a floating
in the last twelve
regasification
months as the
unit instead
regasification
of building
vessels are
something on
attracting more
land because
and more
Sveinung J.S Støhle, President & CEO
it can be put into
interest from clients
operation in a much shorter time
around the world. It is currently in
and this way the client can serve the
discussion with some Chinese oil
market much quicker,” Mr. Støhle
companies in regasification services
explained.
as well as in developing floating
Trygve Seglem, CEO
With over 100 years of experience,
Knutsen OAS Shipping is one
of Norway’s leading shipping
companies. Since 1984, Knutsen
OAS has shifted its attention to
offshore loading vessels and has
formed relationships with top-tier
international charterers. Knutsen
OAS’s fleet consists of modern
purpose-built shuttle tankers,
LNG carriers, and product tankers
worldwide. The company delivers
technical and end operating
solutions to the main oil and
petrochemical companies of the
world. Knutsen OAS prides itself on
quality and innovation and which
sets the company apart from
competitors in the industry. Knutsen
OAS has developed a system for
transportation for compressed
natural gas, Knutsen PNG®. Not
only is Knutsen OAS technologically
innovative, but it is also
environmentally aware. In the last ten
years, the company has developed
building activities in the future.
Therefore, DSD Shipping aims to be
well-positioned in China.
“China is one of the biggest energy
importers in the world. Oil is of
course the main energy form, and we
are the tanker owners so we are able
to work together,” Mr. Madsen said.
The company is currently
focusing its efforts in obtaining new
orders from charterers given its
experience in building vessels. It is
also seeking clients on the tanker
side in international shipping. DSD is
looking to cooperate with Chinese oil
and gas companies such as Sinopec
and Sinochem as well as shipping
companies such as COSCO and
China Shipping.
“Norwegian fleets are world-class
ships in terms of quality and the
management. So, we want to attract
Chinese customers,” Mr. Madsen
said.
DSD Group has a unique
advantage in having a number of
Chinese employees, which makes
communicating with Chinese clients
much easier.
“We believe in terms of quality,
both in physical quality and soft
quality in terms of management,
Norwegian shipowners are the most
experienced. I have the confidence”
Ms. Hermansen added.
The company is also looking for
additional clients in China for its new
LNG FPSO project, where it has as
contractual service partners Daewoo,
KBR and BWO. China is expected
to develop up to 30 oil fields in the
coming years which will need more
than 10 new and modified FPSOs,
some of demands will likely be
channeled to LNG FPSOs to treat and
produce the natural gas.
“We are also very open to look at
doing designs and construction at
Chinese yards as long as we can work
together to ensure that we get the
construction and the quality correct,”
Mr. Støhle added on his other plans
for China.
Höegh LNG opened an office in
Singapore in February of this year
in order to better serve the Asian
markets for all its services.
With further global expansion on
the horizon, Höegh LNG prides itself
as the flagship LNG transportation
company with the most versatile
operational experience, substantial
know-how, and an impeccable safety
record.
Seasafe Transport
Securing Higher Quality Standards
Knutsen OAS
Safe and Environmentally Friendly
Shipping Practices
its KVOC system for VOC reduction
which has been implemented
successfully across the globe.
Knutsen OAS has also developed
a ballast water treatment system that
can easily be installed on both newand existing vessels.
Mr. Trygve Seglem, Managing
Director of Knutsen OAS Shipping
explained, “We have developed a
new system. We believe that the best
system is the cheapest to install and
the cheapest to operate, and we have
managed to develop such a system.”
During its history, Knutsen OAS
has built six vessels in China. The
first vessel, contracted in 1984 and
delivered from the Dalian shipyard
in 1987 was “the most sophisticated
and largest vessel ever built in China.
The Chinese were very qualified and
they built a sophisticated vessel,” Mr.
Seglem said.
Not surprisingly, the vessel is
still in operation after 21 years. Mr.
Seglem has been very pleased with
the caliber of ships built in Chinese
yards and the quality has only
improved over the years. Presently
Knutsen OAS has two new building
projects in China.
Thus far, Knutsen OAS has only
been in the Chinese market to build
ships but the company is very open
to working with Chinese charterers,
oil and gas companies.
“We are there to cooperate, we
are innovative, we are in market
segments: mainly offshore loading
and LNG, and we are in technology
in the CNG aspect with our PNG®
technology. We are interested in
developing new business,” Mr.
Seglem stated.
6
Niels Håberg & Edd Olav Sæter, Managing Partners
Founded in 1973, Seasafe Transport
AS is a leading manufacturer and
designer of cargo securing and
lashing systems. The company
works with ship owners, shipyards,
ship designers, and consulting
companies, as well as classification
societies to modify and customize its
products for its clients. Seasafe prides
itself on the quality and durability of
its products.
“We try not only to supply only
standard equipment; we’ve always
tried to find ways of improving things
that we supply somehow,” said Edd
Saeter, manager of Seasafe Transport
AS. “We continuously look at what
can we do to make products stronger,
more cost efficient, and last longer.”
Seasafe’s key services include
cargo-securing systems, lashing
equipment, and steel constructions.
The company also offers a wide
range of services related to its
product range including cargo
securing arrangement solutions,
cargo securing manuals and
instructions, cargo stowage system
force calculations, and production
planning.
Seasafe began manufacturing in
China about 10 years ago. “We’ve
proven that we’re able to really have
quite good relations with our clients
in China,” Sæter said. “We are looking
JETS
Taking Clean, Smart Sanitation to Global Markets
Jan Tore Leikanger, CEO
In the sanitation industry, the
company that offers efficient,
dependable, and, of course, clean
products and services, is the company
that will thrive and grow.
By upholding these qualities
through their technology and
business leadership, JETS AS has
quietly become a dominant force in
the sanitary systems industry. The
company originally began as a systems
provider for the maritime industry, but
has expanded its services to on-shore
markets and other transportation
industries. Currently, the 25-year-old
company makes up nearly 50% of the
global market share in vacuum toilet
systems, which use up to 90% less
water than traditional toilets.
Since its 1986 establishment,
JETS has used the revolutionary
Vacuumarator ™ pump as the base
for cost-effective, thorough, and
environmentally sound systems. The
Vacuumarator™ creates a vacuum,
macerates waste, and pumps out the
remains in a quick, energy-efficient
process on one, compact engine-shaft.
“Our system takes up a fraction of
the space and uses a fraction of the
energy [of our competitors] and it
just works,” says JETS’s CEO Jan Tore
Leikanger. “We also have smaller
systems for homes and cabins. We
supply to the navy, commercial
ships, cruise, and pretty much every
maritime segment. And we also have
systems for railway.”
Because of the space- and energyefficient quality of JETS products,
businesses ranging from mobile
sanitation unit companies to Chinese
rail manufacturers have chosen to
rely on the company for sanitation
systems.
at long-term relations with people
who are willing to invest in the same.
We don’t come in the door and turn
around and say goodbye once one
project is finished.”
Seasafe originally entered China
by sending its European-produced
products to shipyards that were
building for its European customers.
Now, the company is committed to
cooperating with Chinese companies
and shipyards in order to build longterm business relationships and to
produce quality, tailored products
that fit their needs. Since China is
a growing market in this industry,
Seasafe must ensure quality products
and quality service when working
inside the country.
“One thing is to develop the
production that we have in China
and to continue to do so is vital to us,”
Mr. Sæter said.
In fact, China (one of the first
markets it entered as a young
company) is already the secondlargest Asian market for JETS. The
company is hopeful that Asian
business continues to grow and
advance as JETS’ products and
services do.
With a Chinese demographic that
will increasingly demand high-quality
sanitation systems, a wide variety of
industry applications, and a 20-person
staff located in an office in Ningbo
since 2005, JETS is well-positioned to
serve the Chinese sanitary systems
market.
“Asia and China are very important
markets for us,” says Mr. Leikanger.
“The ground water level in China is
dropping by the year. That’s where our
systems can really help.”
“Everybody including us has a
very long-term focus on China,” he
continues, “and to put a lot of our
energy into that market.”
7
Seafood & Aquaculture
Exclusive Report Promoting Norwegian-Chinese Relations
www.glm-asia.com
Institute of Marine Research
Providing Vital Information To Marine And Aquaculture Industry
And Management
In 1984, Norway gave
As the largest and
the Bei Dou research
fastest growing
vessel to the Yellow
aquaculture and
Sea Fisheries Research
seafood consumer
Institute in Qingdao,
market in the world,
the Shandong Province.
China is fishing
Chinese crew and
for knowledge
scientists were trained in
about marine
Norway operation of the
and aquaculture
vessel. Currently, the two
management. The
countries are working
Institute of Marine
together on krill and
Research (IMR) based
aquaculture research.
in Bergen, Norway is
Based on the longan important resource Kari Østervold Toft,
Communications Director
lasting collaboration
for information vital to
between the institutions,
the industry.
the project will now exchange senior
IMR is the largest center of
experts and young scientists to develop
marine science in Norway and
monitoring methodology and systems,
the second largest in Europe. The
and modern decision support tools in
Institute provides scientific advice in
aquaculture.
aquaculture and marine management
“With China, one of the biggest
and oversees fishery activities and
projects has been
coastal affairs.
sharing knowledge
“The seafood industry is so
about how we
important in Norway,” said Kari Toft,
monitor and give
Communications Director of IMR.
assessment on big
“It’s a very traditional industry that
marine resources,”
has always meant a lot to the whole
Ms. Toft said. “The
nation.”
relations between
The international sharing of
Norway and China
knowledge is important to IMR as
are very strong in the
the Institute has worked on over 50
fisheries.”
projects advising countries such as
The Norwegian
Angola, Thailand, Nicaragua, and Sri
monitoring tool
Lanka on aquaculture and marine
called MOM surveys
management. The Institute has also
acceptable levels of
previously worked with China on the
organic impact to the
Bei Dou project.
seabed. The innovative management
decision support tool called AkvaVis
will be tried out in the Chinese
provinces Shandong and Zhejiang.
Within existing research activities
exchange of know-how will promote
sustainable aquaculture management
in both countries, using principles of
ecosystem assimilative capacity and
Integrated Multi-Trophic Aquaculture
(IMTA).
For the future of Chinese
aquaculture, there is a vision to
develop a management system that
can ensure minimal environmental
impact for sustainable aquaculture
practices.
“The marine resources are not only
for our generation but our sons and
daughters and their children,” Ms. Toft
said. “Sustainability is the key word.”
www.imr.no
King Oscar
Royal Name For Premium Quality
Arne Åsnes, CEO
Premium quality,
of King Oscar said
delicious taste, and
proudly.
health benefits are
King Oscar
tradition for the
prides itself on
Norwegian canned
top quality. Its
seafood company King
fish are caught,
Oscar, whose royal brand
frozen, and
name was bestowed by
inspected for size
King Oscar II, the ruler
and then every
of Norway and Sweden,
sardine is packed
more than 100 years ago.
by hand.
Today the global
“What we have
King Oscar line includes
are the smallest
Norwegian brisling
Geir Arne Åsnes, CEO
sardines in the
sardines, Baltic sardines
world. The smaller the tastier. It starts
and sprats, mackerel, herring, tuna,
by getting the best fish out of the sea
wild Alaskan salmon, cod, flounder,
and being picky with that. That’s the
kipper, anchovies, mussels, and other
key.” Mr. Åsnes added.
specialty products such as pâtés and
King Oscar customizes its products
fish salads. King Oscar is the leading
to its different markets; no matter the
brand in the supermarket seafood
market, the products are consistently
aisles in 16 countries and its products
all natural with no added preservatives.
have been sold in more than 100
King Oscar also stresses the health
countries since its foundation in 1873.
benefits of its products. Sardines are
“King Oscar sardines are the
rich in Omega 3, vitamins, protein, and
number one selling sardines in the
calcium, which can be easily absorbed
United States. It is the number one in
into the human system to improve
Australia, and obviously the number
bone strength.
one in Norway and in Poland,” Geir
Already the canned seafood leader
in many countries, King Oscar is
looking to expand into the Chinese
market, having been successful in
other Asian markets such as Japan and
Singapore for over 40 years.
“China is a huge market and I think
the approach for us is that if we start
doing some business there and as
business grows, we would evaluate to
start a production there,” Mr. Åsnes,
explained the company’s long-term
plan.
For the immediate future, the
company is seeking distributors who
can also import. King Oscar is hoping
to partner with companies who are
already selling canned seafood or
other canned products to retailers. The
company understands the enormity of
China and is also open to partnering
with different distributors in different
cities.
As seafood consumption in China is
expected to increase 40 percent in the
coming decade, King Oscar is eager to
bring its supreme quality and delicious
seafood products to the market.
TraceTracker
Advanced Tracking Technology Solutions
General Manager.
In an increasingly global
“Traceability is a tool.
economy, international
It’s not the end target
transport of goods is more
of anything, it’s a tool.
common than ever before.
Food safety could
Food products, software,
be a target or strong
and pharmaceuticals are
marketing could be a
processed and distributed
target or production
by disparate companies,
control or recording,”
creating the need for
explained Mr. Olsson.
advanced tracking systems.
Today, China isthe
Over the past 11
Jan Morritz Olsson, General
world’s largest seafood
years, Norway-based
Manager
exporter, meaning that
TraceTracker has
national and international concerns
developed a tracking technology that
over food safety are an increasingly
allows companies of all sizes and from
high priority for seafood companies.
all industries to trace their products,
TraceTracker has
aggregate the data on those assets, and
the potential to
synthesize it into coherent visuals that
help its key players
can increase business efficiency.
track raw products
TraceTracker’s primary clients
from Chinese
include some of the largest players
fisheries as they are
in the construction, pharmaceutical,
reprocessed and
and food industries, including BASF,
exported.
the world’s largest chemical company.
Mr. Olsson says
Clients use TraceTracker’s traceability
that TraceTracker
technology for a variety of purposes,
is actively seeking
using a number of specialized
partners with
applications.
which to enter this
“We have a solid platform that can
promising Chinese
be utilized by companies or partners
market. The
for bringing out the industry-specific
company is looking
solutions people are looking for,” said
to work with both
Jan Morritz Olsson, TraceTracker’s
Norway
Omegatri
Creating Revolutionary Supplements That Nurture Health And
Business
powders can be
As chemists and
customized in many
researchers across
different products,
the globe compete
it appeals to a wide
to develop the
variety of Chinese
health industry’s
consumers, from
most cutting
those seeking healthy
edge products,
supplements, to those
Omegatri has
hoping to easily intake
mastered a
omega-3 by simply
technology that
applying make-up.
could make heartIn addition, China
healthy omega-3
Dr. Astrid Hilde Myrset, CEO
recently approved
fatty acids easy
efforts by Ocean
to produce and
Nutrition Canada to be able to fortify
consume in new, international
food and beverage with omega-3
markets.
supplements, showing the growing
Omegatri AS was founded in 2007,
importance of omega-3s daily life.
after two professors at Pharmacy
To the Chinese industry, Omegatri’s
University of Oslo developed a method
promise lies in its proven technology
for making powders out of fish oils rich
and its flexible production. The
in omega-3. The patented technology
powdering technology can be applied
allows manufacturers to create
to any fish oil, meaning that any
powders while the oils are still fresh,
and to package those powders in either oil supplier could have
its oil transformed into
cosmetic or tablet form.
these marketable powders
“What we have developed is a
and tablets. And with the
different omega 3 product. It’s a
process already mastered by
powder-based tablet, so they’re dry
Omegatri, distributors would
tablets,” explains Omegatri CEO Dr.
be able to focus on putting
Astrid Myrset. “So they are completely
the revolutionary product
without after taste with a sustained
into the hands of Chinese
freshness which is completely unique.”
consumers.
Due to the fact that Omegatri uses
“We will provide the
only high-quality oils and its omega-3
tablets and we’ll aim to establish
business relationships with
distributors, marketers that can
take this, for instance, into China,”
says Dr. Myrset. “And based on the
same technology with kind of minor
development needs, we can make a
portfolio of different omega 3-based
products that can be adjusted to
these partners’ desires based on their
experience with their customers.”
Although Omegatri’s products
have caught the eyes of Norwegian
and European suppliers, its vision
for expansion lies in China. With a
Chinese-speaking representative on
the executive staff and a relationship
with a Chinese oil supplier already
in place, Omegatri is ready to build
new relationships in a promising new
market.
Norges Sildesalgslag
Introducing the Chinese Market to Pelagic Fish
As China’s demand for
seafood increases and
evolves, fishing countries
such as Norway are
targeting China as a key
market for long-term
growth. In order to support
this activity, Norges
Sildesalgslag aims to
facilitate trade of pelagic
fish between Norway and
China.
Norges Sildesalgslag,
or the Norwegian Herring Sales
Association, is a national organization
dedicated to the trade and sale of
pelagic fish, which is Norway’s second
largest export market. Pelagic fish
include species such as herring,
sardines, and mackerel. Approximately
two million tons of pelagic fish are sold
through Norges Sildesalgslag each year,
comprising 2.5 percent of the global
wild fish catch.
Norges Sildesalgslag is owned
and operated by Norwegian
fishermen, who sell their fish through
the association. Norwegian and
international buyers can purchase
through Norges Sildesalgslag as long
as they have a processing plant close to
Norwegian waters to ensure the quality
of the catch. The association enables
the fishermen to sell the catches at
market price, typically on the same
day.
Norges Sildesalgslag creates a
mutually beneficial relationship for
the species by setting fixed quotas
and ensuring that Norwegian
fishermen comply with the limits.
Last year, Norway exported
50,000 tons of mackerel to China.
Norges Sildesalgslag has a goal of
increasing the number of pelagic
exports from Norway by facilitating
the trade of North Atlantic herring
to the growing Chinese market.
Therefore, the organization is
interested in building relationships
in the Chinese market.
“We take a great interest in other
companies and other organizations
that have a focus on China. We hope
that the pelagic fish consumption
will grow in China,” commented Mr.
Johannes Nakken, Managing Director
of Norges Sildesalgslag.
fisherman as well as buyers. “The
advantage is that the fisherman will
have a correct market price for a fish.
The buyers are able to utilize the raw
materials in the best way; they have
a level playing field in getting raw
material for their production,” said Mr.
Jarle A. Hansen, Director of Strategy
and information.
In addition
to quality and
The world´s leading
price assurance,
sustainable fishing
marketplace for small pelagics
practices and
the environment
are priorities for
the organization.
Norges Sildesalgslag
tracks the catch and
sales of each species
of pelagic fish and
reports the results
to the Norwegian
authorities. The
www.sildelaget.no
authorities manage
consulting firms looking to effectively
advise clients as well as technology
companies in China.
“The technology companies could
get access to our basic technology
and set up their own web services in
China,” said Mr. Olsson.
Joining forces with Chinese
partners would allow TraceTracker
to raise its profile with not only the
world’s leading traceability technology,
but with the local perspective and
expertise needed to make it an
important tool in a variety of Chinese
industries.
From a n�orwegian
company who has
more than 100
years oF history oF
producing premium
quality sardines
k ing o sc a r f inest b r isling s a r dines.
Historically sold to more than 100
countries around the world, now the
#1 selling sardines in US
Now recruiting partners
to introduce traceability
solutions in the
Chinese market.
join!
Contact us today!
[email protected]
www.tracetracker.com
Contact information: King Oscar AS, Nøstegaten 58 – Pb 987 Sentrum,
N-5808 Bergen, Norway. E-mail: [email protected]
the b est f or y ou
A special thank you to: Aker Clean Carbon, Aker Solutions, AllMaritim, APC, Ask Safety, Badger Explorer, BA-HR, Bain & Company, Bergen Group Dreggen, Norwegian School of Management, Bioforsk, Bull & Co., BW, Den Norske
Opera, Drevik International, ECO Energy, Eltek, EnergiUnion, eZ Systems, Falck Nutec, GAC Shipping (Norway), Golden Energy Offshore, Greater Stavanger, Grieg Green, Havyard, HD Oil, Hydranor, IKM Subsea, IKT NORGE, Innovation
Norway, Inocap, Intertanko, INTSOK, Jotron, Kanfa Aragon, Krohne, LNP Group, Malthe Winje (DWS), Marel Norge, Maritime Forum, Marlink, Maritime Communications Partner (MCP), MGM Scandinavia, NetCom/Telia Sonera, Network
Norway, NGU-Norges Geologiske Undersøkelse (Geological Survey of Norway), NIVA-Norsk Institutt for Vannforskning (Norwegian Institute for Water Research), Nor Seafoods, Nordic Seaco, Norhard, Norsk Hydro, Norwex, NorWind Installer,
Odin, Olympic, Owec Tower, Polytec, Regatta, Repant, Research Council of Norway, Rothor Advanced Power, RS Platou, Sensonor, Simonsen, Sintef MRB, Smarterphone, Smartfish, Smartmotor, Southern Marine, Statoil, Strata Marine &
Offshore, Tero Marine, The Christian Radich Saling Foundation, Thommessen, Tomax, Uksnøy, Uniteam, Vestavind, Vogt & Wiig, Westcoast, Westshore Shipbrokers, Wikborg Rein, Wilhelmsen Ships Service, Yarwil/Wilhelmsen