Media Kit 2015

Transcription

Media Kit 2015

Media Kit 2015
The Deming Headlight
A portfolio of products designed to engage Deming’s
active, educated and affluent consumers, the Deming
Headlight is Southwest New Mexico’s leader in print and
online.
A snapshot of a spectacular market.
FASCINATING
In Southeast New Mexico, Deming lies on the banks of the Rio Grande. Other
Southwest cities and towns such as El Paso, Mesilla and within Doña Ana County
add to Deming’s appeal as a location for tourism and business. Deming is a
warm town, with over
340 DAYS OF SUNSHINE A YEAR.
There are many reasons why people fall in love with
Deming - and why your business belongs in
the Deming Headlight - in print and online.
Deming Headlight | Media Kit 2014 • 2
NUMBERS
Median household income
$27,016
* 2007-2011 US Census Bureau
5,300
HOUSEHOLDS
* 2007-2011 US census Bureau
Recent Market Trends
(2011-13)
Growing Sectors:
Social Services, Government
Retail Sales
56,184,969
* 2013 Luna County Clerk
Retail Sales per capita
$12,769
14,963
POPULATION
AUDIENCE
Deming Headlight is Deming’s media leader,
reaching more adults than any television
show, radio program, publication or website.
THE DEMING HEADLIGHT
DELIVERS MORE CUSTOMERS
THAN ANY OTHER MEDIUM
ONLINE
Only one product can take the consumer to the
digital world and deliver results for your business like
The Deming Headlight. Through demingheadlight.
com, we deliver more numbers than any other web site
in Southeastern New Mexico!
www.demingheadlight.com averages:
-260,000 page visits a month
-35,000 unique monthly visitors
-6.5 minutes spent on the site
www.demingheadlight.com
If you’re looking to expand your online reach in
Southeast New Mexico, demingheadlight.com has
to be a part of your media mix.
Front Page
Strip Ads
GET IN FRONT OF
YOUR COMPETITION.
With an ad on the front page of The Deming Headlight you’ll
be noticed first. And with only one ad position offered on each
page, you’ll have the spotlight to yourself.
More exposure
Make sure your message receives maximum exposure by putting it
on the front page of the Deming Headlight. Front strip ads
are available every day of the week on every section over,
including Main News.
Unique
Shape layouts
TAKE A FRESH LOOK AT TODAY’S
NEWSPAPER ADVERTISING
Everyday in The Deming Headlight the opportunities are endless for making
your ads bold, unusual, creative and unforgettable. Capture readers’ attention
with unique shaped ads that deliver maximum impact.
• Use unusual shapes or sizes to attract attention.
• Wrap editorial content around your ad so it can’t go unnoticed
• Use ads on multiple pages to build your message
COPPER SUN
LIGHT & BRIGHT NEWS
FROM YOUR WORLD!
FOLKS JUST CAN’T
PUT IT DOWN!
52 great reasons why we are the region’s premiere
lifestyle magazine. And we now cover 3
of your Counties!
Copper Sun is now expanded and inserted in The Deming Headlight with another
6,313 paid subscription copies along with the Alamogordo Daily News with 5,221
paid subscription copies and the Ruidoso News with another 4991 copies. Copper
Sun can be found on racks throughout Otero, Lincoln and Eddy Counties in over 40
locations, adding another 3,599 copies free to tourists and visitors.
Over 20,124 copies, every week reaching 50,310 readers with locally grown
content highlighting the people and places that make our area unique. Copper Sun
is the largest paid and racked alternative magazine in the area!
For more information about our media center
contact your The Deming Headlight
representative today at (575) 546.2611
Great American
Duck Race
Great American
Duck RaCe
Every year, businesses get to capitalize on one of the biggest
events of the summer - The Deming Duck Races! This special
tabloid is inserted into both the Deming Headlight and the Silver
City Sun-News to provide maximum exposure for businesses
throughout the area. This yearly publication is one of the most
sought-after advertising pieces for both clients and consumers make sure you get on board today!
For more information about The Great American Duck Race or any of our
niche publications contact your Deming Headlight representative today.
(575) 546.2611.
MEDIA Center
EVERY PICTURE
TELLS A STORY.
Visit throughout the day.
See photojournalism at its best.
If every picture is worth a thousand words, the www.demingheadlight.com
Media Center will take your breath away. Filled with images from across
New Mexico, America and the globe, our Media Center is constantly
updated to showcase the best in photojournalism.
• News
• Sports
• Entertainment
• Lifestyles
• Local
• Best Images of the Day
For more information about our Media Center
contact your The Deming Headlight representative
today. (575) 546.2611
Bookmark demingheadlight.mycapture.com/mycapture/
index.asp today and see the world in a whole new way.
m.demingheadlight.com
MOBILE
MOBILE IS GROWING... AND FAST!
Smart Phone & Tablet Apps
The Silver City News Apps offer round-the
clock exposure to your customers!
• Increase impressions
• Drive local, on-the-go traffic to your mobile presence
• Generate new direct-response opportunities
• Target ads to the unique needs of your audience when
they are on-the-go
Strip ads
Runs at bottom of section and
stories. Stays on page during scroll
Reach hundreds of thousands of customers who access
m.demingheadlight.com via their mobile devices.
Every month, over 200,000 pages of breaking news and information are viewed on iPhone, Android, BlackBerry
and other devices from m.demingheadlight.com.
Every page on m.demingheadlight.com features a banner ad that’s one of the most cost-effective ways to
reach a young, engaged and affluent demographic. Perfect for branding or coupons, these banner ads
really pop when mobile users visit m.demingheadlight.com. We also offer
mobile landing pages or redirection to your website when users
click on your banner ad.
Interstitial ads
- 320 x 480 (full page)
Sponsorship Page rotates before
news categories are displayed.
Mobile websites offer readers access to the latest news, anywhere
and anytime!
Watch Your Database and Business Grow with
AdTaxi Networks Advertising.
The Deming Headlight’s AdTaxi Networks advertising program gives
you the ability to connect and communicate with potential customers
on their mobile devices.
You can offer real-time coupons, contest entries, sale information
and more via iPhone, Android, BlackBerry and other devices. We’ll provide you
with Go Codes you can promote and incorporate in all your advertising.
For more information
about mobile advertising,
contact your Silver City Sun-News
representative today.
www.demingheadlight.com
Source: December 2012 Omniture.
e-edition
DIGITAL IS THE
NEW ROAD
Get Everthing in today’s paper except the PAPER.
Taking the newspaper with you has never been
easier thanks to The Deming Headlight e-Edition. This
revolutionary product allows consumers to “flip” through
pages and experience the newspaper from an iPad or tablet
no matter where they are. What does that mean for you? A
more provocative way for you to reach your consumers!
For more information about our Media Center contact
your The Deming Headlight representative today.
(575) 546.2611
DELIVER YOUR MESSAGE ON
DIGITAL
ONLINE ADS
WHO
Your ad can be delivered to any DMA (Designated Market Area) or
combination of DMAs in the United States.
HOW TO TARGET YOUR AD
Your ad can be delivered on Yahoo! run of network on a specific
section, or targeted by geography, demographics or behavior.
AD SIZES AVAILABLE
Pencil
• 1000 x 30 static
• 1000 x 300 flash
Resolution: 72 DPI
Mobile
• 300 x 53
• 300 x 50
• 216 x 36
• 180 x1 50
• 120 x 20
• 168 x 28
Resolution: 72 DPI
Formats: static
CONTENT TARGETING
Content targeting matches client messaging on pages with
related topics within the Yahoo! network. That means
advertisers can target an audience researching or
reading about a specific subject.
Monster
• 425 x 600
Resolution: 72 DPI
Formats: static
The Deming Headlight combines years of proven
experience with innovative flair that helps
develop digital that works. We offer you the
flexibility to maximize your ads with a variety of
distinctive ad sizes, shapes and positions that
will grab readers’ attention and generate more
revenue.
*Adtaxi ads need to be less than 40k
Landing Page
• 612 x 792
Resolution: 72 DPI
Formats: static
Leaderboard
Skyscraper
• 728 x 90
Resolution: 72 DPI
Formats: static & flash
• 160 x 600
Resolution: 72 DPI
LET US HELP DRIVE
MORE BUSINESS TO YOUR
DOOR WITH OUR DIGITAL
CREATIVE
Medium Box
Email Blast
• 300 x 250
Resolution: 72 DPI
• 640 x 480
Resolution: 72 DPI
Formats: static
AD TAXI
A DIGITAL DIVISION OF
THE DEMING HEADLIGHT
UNLIMITED ONLINE
ADVERTISING OPTIONS
FROM ONE COMPANY
DISPLAY, MOBILE, SOCIAL, MEDIA, SEARCH
The Daily Times delivers customers. AdTaxi puts your message in front
of consumers ready to buy. AdTaxi is among the first publisher-owned
digital ad networks specializing in designing custom digital solutions for
brand advertisers using digital media ranging from traditional display and
mobile to social, email and search. AdTaxi knows where your audience is,
how they think, and what they want to buy.
Display
Mobile
Social
Email
Search
• Target your audience
wherever they are on the
web with our premium digital
and exchange inventories.
• Reach your mobile
audience on the go to drive
sales, leads and downloads
• Develop local and
responsive social media
audiences that help
optimize ROI
• Trackable, customized
email blasts and campaigns
targeted to potential
customers
• Custom advertising
campaigns, not bots or
algorithm tools with multiple
vendor choices.
For more information about our AdTaxi Networks
contact your Deming Headlight representative today at 575.546.2611
Behavioral
TARGETING
DELIVER THE RIGHT
MESSAGE TO THE
RIGHT USER AT THE
RIGHT TIME
Behavioral targeting delivers relevant advertising information
to consumers based on their established online tendencies and
other previous choices. Through our partnership with Yahoo!,
demingheadlight.com behavioral targeting provides advertisers with
the most advanced online targeting capabilities available.
APT (ad serving platform) aggregates data and inventory from both
Yahoo! and currentargus.com. The massive reach and targeting of this
collaboration gives banner advertising campaigns the highest potential
exposure and results, and increases the brand equity of any advertiser.
• Creates greater contact with online users
• Combines the online search technology of Yahoo!
with the local reach and impact of demingheadlight.com
• Gives advertisers a greater ROI from their banner advertising
Each behavioral targeting segment has unique attributes:
• Each behavior segment has it own defined purchase cycle
• Consumers are placed into a specific category based on regency,
relevance and intensity of behavior
Behavioral targeting leverages the entire lcsun-news.com site, rather
than users of only specific sections, providing:
• Broad reach to quality audiences interested in specific categories or
products
• Unmatched consumer insights, enabling marketing messages to be
highly targeted to a very specific audience
• Segmented audiences at scale, utilizing sophisticated models based
on unparalleled depth of user insights
For more information about Behavioral Targeting contact your The
Deming Headlight representative today. (575) 546.2611.
Email
Newsletter
TARGETED.
SUBSCRIBER
SELECTED. A
POWERFUL
ADVERTISING
OPPORTUNITY.
Deming Headlight readers receive email newsletters each month.
These daily and weekly newsletters, laser-targeted and selected by
the subscribers themselves, are a powerful and unique advertising
opportunity.
E-newsletters include breaking news updates, plus daily morning news,
entertainment, sports and columnist e-newsletters. Weekly offerings
include a weekly travel, entertainment, employment and
pets e-newsletters.
Advertisers can reach these motivated, tuned-in audiences with two
highly visible, cost-effective ad positions on each newsletter.
For more information about our media center contact your The Deming
Headlight representative today. (575) 546.2611, ext. 2611
Social
MEDIA
OUR INTEGRATED
MARKETING
CAMPAIGNS CAN
DRIVE SALES AND
AWARENESS
With the growing trend of activity through social media avenues such as
Facebook and Twitter, more and more companies are looking for intelligent
marketing solutions that can drive consumer awareness for their brand.
demingheadlight.com has more social media fans and followers than any
other local media competitor and offers integrated marketing campaigns that
can drive traffic to your website, raise awareness of your brand or improve
your brand’s reputation.
Twitter
• 169 total Deming Headlight Twitter followers
• The Deming Headlight consumer audience is actively searching for real-time
content through Twitter
Advertising Opportunities
Facebook Contest
The Deming Headlight can help you grow your database, increase sales,
expand you viral reach and build user engagement by taking advantage
of our Facebook fans.
Facebook In-Feed Ads
The Deming Headlight can feature and in-feed ad on our Facebook page
to promote your business. Ad includes a logo and text message.
Facebook Banner Ads
Feature a (160x600) static banner ad along the left side of the
The Deming Headlight Facebook page.
Twitter In-Feed Ads
The Deming Headlight can feature an in-feed ad on our Twitter Account
to promote your business. Ad includes a logo and text message.
Facebook
• 568 total The Deming Headlight Facebook Fans
• The Deming Headlight is actively engaging readers with fresh headlines,
contests anbd photos.
ad sizes
Newspapers represent the #1 media where consumers
prefer to look for advertising.
9.8889” (6 Columns)
21”
Standard Size
Full Page
4.917” (3 Columns)
Standard
Size
Half
Vertical
Page
9.8889” (6 Columns)
4.917” (3 Columns)
21”
Standard Size
Half Horizontal Page
10.5”
ROP
1 Column – 1.5556”
2 Column – 3.2222”
3 Column – 4.8889”
4 Column – 6.5556”
5 Column – 8.2222”
6 Column – 9.8889”
Tab
1 Column – 1.5556”
2 Column – 3.2222”
3 Column – 4.8889”
4 Column – 6.5556”
5 Column – 8.2222”
6 Column – 9.8889”
Doubletruck – ROP
12 Column - 20.889”
Doubletruck – Tab
12 Column - 20.889”
Classified
1 Column – 1.145”
2 Column – 2.410”
3 Column – 3.675”
4 Column – 4.940”
5 Column – 6.205”
6 Column – 7.470”
7 Column – 8.735”
8 Column – 10”
Standard
Size
Quarter
Vertical
Page
9.8889” (6 Columns)
10.5”
Standard Size
Quarter Horizontal
Page
5”
Newspapers are the primary source for targeted
specials among focused consumers.
PRINT ADVERTISING IS AN
INTEGRAL PART OF THAT
NEWSPAPER EXPERIENCE.
• Newspapers reach your target audience
• Newspapers are a portable and convenient
medium
• The average newspaper reader is a more affluent
and higher-educated consumer
• Print advertising keeps the reader up to date with
business sales and events
TAB-ONS
MAKE SURE YOUR
MESSAGE STICKS
WITH READERS.
Your message takes front and center stage when stuck as an impact note
on page 1 of the Deming Headlight. Impact notes attract readers immediately
with their design, message and glossy contrast to newsprint.
• Front cover impact notes enable you to “stick” your message Right on the
front page of The Deming Headlight.
• Easy peel-and-stick consistency leads to longer redemption.
• Strong “call to action” messages are very effective.
• Large fold-out format allow for multiple messages.
• Full-color, glossy format is ideal for the product photos.
• Zoning strategies are available to target your market efficiently and effectively.
For more information about our Tab-Ons contact your Deming Headlight
representative today. (575) 546.2611
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MEDIA NEWS
GROUP
Connecting consumers to
information and advertisers
CALIFORNIA
Los Angeles Newspaper Group and
Bay Area Newspaper Group
NE
Twin
Cities
North
CA
Mass.
Bay
Area
Salt
Lake
City
Penn.
COLORADO
The Denver Post, Viva Colorado, YourHub, Boulder Daily
Camera, Colorado Daily, Fort Morgan Times,
Sterling Journal-Advocate, Estes Park Trail Gazette,
Fort Collins Coloradoan
MASSACHUSETTS
The Lowell Sun, Fitchburg Sentinel-Enterprise
Denver
Los
Angeles
MINNESOTA
ST. Paul Pioneer Press
Texas/
NM
NEW ENGLAND
Berkshire Eagle, Brattleboro Reformer,
Bennington Banner, North Adams Transcript
GET NATIONAL REACH
WITH ONE EASY BUY.
As one of the largest, most far-reaching and well-clustered multi-media
companies in the nation, MediaNews Group touches millions of lives every day
through the impact of our newspapers, targeted publications, websites,
rich media solutions and mobile platforms.
PENNSYLVANIA
York Daily Record, The York Dispatch,
Chambersburg Public Opinion,
Hanover Evening Sun, Lebanon Daily News
TEXAS & NEW MEXICO
El Paso Times, Las Cruces Sun-News,
The Daily Times (Farmington), Silver City Sun-News,
Carlsbad Current-Argus, Ruidoso News,
The Deming Headlight, Alamogordo Daily News
UTAH
Salt Lake Tribune, Deseret Morning News
MediaNews Group, owner of The Deming Headlight, offers advertisers national
reach, in print and online, with one easy buy.
MediaNews Group daily newspapers cover 16 major broadcast markets, including
7 of the top 20. That means we impact nearly 20% of the nation’s households.
Source: The Nielsen Company
For more information about MediaNews Group
national advertising packages, contact Frank Thompson
at 915-546-6252 or [email protected].
MediaNews Group publishes more than 250 magazines and targeted media products with a total
distribution of more than 7 million.
Source: MNG Publication and Distribution Count.
Print
Web
Mobile
Facebook
Twitter
Delivering the largest audience on any platform.
Event
Partnership
GET INVOLVED IN
YOUR COMMUNITY BY
SPONSORING A DEMING
COMMUNITY EVENT.
The Deming Headlight takes an active part in our community and we encourage
others to join us. We take an active role in partnering with local organization and
maintaining strong relationships. Our partnership events are a great way to get
your company involved in the community where it does business. These are just
some of the organizations we work with.
Media Kit 2014
Telephone
DIRECTORY
Executive Office
Circulation
Sergio H. Salinas
Dove, Jim
CEO, President/Publisher of
Texas/New Mexico Partnership. . . . . . (915) 546-6159
Fax: (915) 546-6284
VP Circulation. . . . . . . . . . . . . . . . . . . (915) 546-6332
Fax: (915) 546-6432
Newsroom
Bill Armendariz
Editor. . . . . . . . . . . . . . . . . . . . . . . . . (575) 546-2606
Barry Webber
Circulation Director. . . . . . . . . . . . . . . (575) 546-2602
Production
Hernandez, Patsy
Advertising
VP Production. . . . . . . . . . . . . . . . . . . (915) 546-6182
Fax: (915) 546-6456
Cecilia M. Uebel
Finance
SVP Sales & Marketing. . . . . . . . . . . . (915) 546-6250
Fax: (915) 546-6404
Fourzan, Marcela
Silver City/ Deming GM. . . . (575) 546-2611 ext.2601
Controller. . . . . . . . . . . . . . . . . . . . . . (915) 546-6427
Fax: (915) 546-6496
Jared Hamilton
Human Resources
Field, Malena
VP Human Resources. . . . . . . . . . . . . (915) 546-6254
Fax: (915) 546-6115
Deming Headlight
Editor - Bill Armendariz
Location Address: 219 E. Maple St. Deming, NM 88031
Mailing address: P.O. Box 881, Deming, NM 88031
Phone: (575) 546.2611 Fax: (575) 546.8116
Website: www.demingheadlight.com

Media Kit 2015

Transcription

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