Vieweg Marktforschung

90402 Nuremberg (Nürnberg)Company presentation
Vieweg Marktforschung
Studio Nuremberg
You can find us in one of the most frequented pedestrian zones in
the city centre of Nuremberg. We implement your qualitative and
quantitative studies for a wide range of sectors, target groups and
markets. In our state-of-the-art equipped studio, feel-good atmosphere meets cutting-edge technology and customised service.
Close communication with our clients during project implementation
and timely delivery of results are self-evident for us.
We look forward to you!
Recruitment
We always recruit by ourselves and are constantly developing our contact base. In addition to traditional methods, we use our intelligent subject
portal UPYO® and social media platforms.
Focus group room
Reception room
Team
We love working with people. In addition to their
professional qualification, our staff stand out
due to their life experience and deep knowledge
of human nature. This combination of professionalism, friendliness and attention leads to the
success of the most demanding projects.
Vieweg Marktforschung
Breite Gasse 6
90402 Nuremberg (Nürnberg)
Phone +49 (0)911/2 37 54 87
Fax +49 (0)911/2 37 72 51
E-mail: [email protected]
www.vieweg-marktforschung.de
Participant portal: www.upyo.de
www.facebook.com/ViewegMarktforschung
Contact
Owner: Michael Vieweg
Bachelor of Business Administration (BBA)
Facilities
200 m² studio area
Focus group room 20 m²
Client observation room 20 m²
98
esearch &
esults
Client observation
Waiting room for participants 20 m²
8 interview places/3 test cabins
Multi-functional room 45 m2
Barrier-free access
Elevator in the building
State-of-the-art transmission and
recording technology
Simultaneous observation of 2 rooms
PC image transmission to the client
observation room
Fast DSL/LAN/WLAN Internet
Refrigeration and freezing capacity
High-voltage connection in the multi-
functional room
Simultaneous interpreting equipment and wireless headphones
Video projector
Mobile recording technology
StudioGuide 2013
Multi-functional room
Methods
Studio tests
Recruitment
Focus groups
Creative workshops
Individual explorations
Semi-structured interviews
Product/taste/sniff tests
Shelf tests
In-home tests
Mystery shopping
POS surveys
Accompanied shopping
Eye tracking
Mobility studies
Memberships
BVM
i