March, 2009 - Art World News

Transcription

Art World News
MA RCH 2009
THE INDEPENDENT NEWS SOURCE
USING VIDEO INTERNET
A S SA L ES TOOL
Video technology allows for
a stretching of marketing
and travel dollars while still
allowing personal contact
between the publisher,
artist, gallery, and client. In
his article beginning on
page 36, Todd Bales, director of training and education
for Th e Th o m as K i n k ad e
Co m p an y, describes video
and audio options, most of
which are free, and how
they can be used for a
gallery event. They include
uStream, Stickam, and
Skype.
HEA RTB REA K
PUB L ISHING TO
REPRESENT VETRIA NO
The work of J ac k Vet r i an o ,
known worldwide for his romantic imagery, is now
represented by newly
established Hear t b r eak
Pu b l i s h i n g of London,
England. In the U.S., Im ag e
Co n s c i o u s of San Francisco will continue to distribute the artist’s open editions
and posters to galleries.
Article on page 14.
A RTEXPO NEW YORK
REDEFINED
The recessionary economy
took a toll on In t er n at i o n al
A r t ex p o New Yo r k, resulting in a smaller, quieter
event this year. Yet in the
midst of these very challenging times, publishers
and attendees agreed, lies
opportunity. Those dealers
who attended the show certainly represented the
proactive and, similarly,
exhibiting companies were
trying new methods to
stimulate business in the
galleries. Full article begins
on page 16.
NEW DIRECTIONS:
S C OT T J A C OB S
As a publisher and an artist,
Sc o t t J ac o b s always remembers that he is in retail.
“I’m not only selling my art,
but also a part of myself,”
he says. Article page 40.
Shaffer Fine Art Gallery, located in downtown Portland, OR.
GALLERIES SPEAK OUT!
WHAT’S WORKING NOW
Moving into the second quarter of the year, galleries are having success—even if it’s not easy to come by. Sales are being
made, but many retailers are finding that now is the time to really concentrate on what the gallery has to offer. According to
Heidi Leigh, co-owner of Animazing Gallery, located in SoHo,
as well as Belcastel, France, the worst thing a gallery can do
is to lose focus. “What is working for us is to stay focused on
what it is that we do
best, acquire and sell
great art. I am sure that
the whimsical and joyous spirit in the work we
sell is an inspiration to
anyone who listens to all
the doom and gloom
portrayed in the media
today. Bully on that! We
simply refuse to have a
recession.” Roy Saper
Chalk & Vermilion Fine Arts
of Saper Galleries in
Inc. artist Kerry Hallam has
Lansing, MI, agrees and
created “Terrace Encounter”
feels that persistence
for his current tour of the
is vital. “We have choMartin Lawrence Galleries.
sen not to participate in
Go to page 8 for the story.
continued on page 12
VIVIA N ON
L EA SE
A GREEMENTS
Vivian Kistler discusses the
need to ensure that lease
agreements protect a business
from “surprise” moves by the
landlord. Turn to page 26.
VOLUME XIV
ISSUE 3
INSIDE THIS ISSUE
DEPARTMENTS
A RTISTS & PUB L ISHERS
Pag e 8
FRA MING
Pag e 26
CAL ENDA R
Pag e 28
TECHNOL OGY
Pag e 36
NEW DIRECTIONS
Pag e 40
NEW A RT
Pag e 42
OPEN EDITION PRINTS
Pag e 43
MAC Gives
Galleries an Edge
Artexpo New York
Redefined
Masterpiece:
Building Confidence
MAC Art Group’s Dynamically Integrated Content program enables dealers to
update their websites with
new content, inventory, and
sales support for its artists.
This year’s International Artexpo New York, a five-day
trade and consumer event
saw fewer exhibitors and attendees, but hoped to inspire retailers.
Masterpiece Publishing is
hosting artMP2009, a twoday learning and inspirational
event for select galleries, designed to offer out of the
box business ideas.
Page 14
Page 16
Page 22
Vivian’s Voice:
Frameshop Tips
Technology: Using
Video Internet
New Directions:
Scott Jacobs
This month industry expert
and columnist Vivian Kistler
discusses the ins and outs
of leasing retail space, as
well as celebrating the
legacy of a deceased artist.
Video Internet options are
free in many cases and allow
in real time for an artist or
gallery owner to get get their
message to an audience without spending a lot of money.
Artist Scott Jacobs is on a
two-year tour of the world
meeting with collectors from
Sturgis, SD, to Las Vegas,
and on to Holland, France,
Italy, and Greece.
Page 26
Page 36
Page 40
SECONDARY MA RK ET
Pag e 44
CL ASSIFIEDS
Pag e 45
A DVERTISER INDEX
Pag e 46
A r t wo rk f eat u r ed i s
“ Del t a” b y J an et
Ri c h ar d s o n -B au g h m an
f r o m In t ern at i o n al
A r t Ac q u i s i t i o n s .
Tu r n t o p ag e 42
ART WORLD NEWS
PAGE 5
IN OUR OPINION
THE REALITY
OF SUCCESS
As the emotional reaction to
the tough economic headwind dissipates, it is slowly
being replaced by the hard
resolve of stalwart suppliers
and dealers. Flowing from
the recognition of the challenge, several businesses in
our industry seem to be on
the threshold of a better time
by way of an increase of
focus, conviction and effort.
All business people admit
that a positive frame of mind
leads to better results. However, in our tough retail environment, many operators
are having an increasingly
difficult time connecting the
dots in a manner that suggests the glass is rather half
full than empty.
For those who need a
push to the brighter side of
thinking, consider the following. Over 90% of American
households are fully employed and in good standing
on their mortgage, credit
cards, and car payments.
They have the means to buy
but need to be sold. There
are far fewer competing galleries, frameshops, and online art selling retailers than
before this crisis. This trend
will continue and will enable
smart and aggressive retailers to improve share of market and prosper as the
overall market heals. Outward signs of consumer affluence are out of vogue.
As consumers’ psyche allows buyers to come out of
the darkness of the recession and return to the marketplace, their home will
remain as target of their wallets affection. So, to become
a success you have to first
buy into the factors that will
support your success.
One has to shake-off the
polarizing effect of a doom
and gloom scenario and,
quite frankly, get to work. Be
prepared to work longer and
harder and always having
confidence.
John Haffey
Publisher
ARTWORLDNEWS.COM
INDEPENDENT
UNBIASED
EXPERIENCED
LEADERSHIP
ARTWORLDNEWS.COM RANKED BY
GOOGLE AS ART INDUSTRY’S BEST
PAGE 6
A RT W ORLD N EWS
Editor in Chief
Managinn g Editor
Proo d uction Manager
Editor at Large
Columnist
Co ntributing Writers
Publisher
Associate Publisher
Information Tecc hnologist
Saarah Seaamark
[email protected]
Koll een Kaffan
[email protected]
Suu e Bonaventura
[email protected]
Jo Yanow-Schwartz
Todd Bingham
[email protected]
Vivian Kistler
Julie Macdonald
Jim Nowogrocki
Syy lvia Tiersten
John Villani
John Hafff ey
[email protected]
Brooks Male
[email protected]
Joe Gardella
Editorial Advisory Board
Philll ip Gevik, Gallery Phillip, Don Mills, Ontario, Canada
Steven Hartman, The Contessa Gallery, Cleveland, OH
Phillip M. Janes, Arts Exclusive, Inc, Simsbury, CT
Heidi Leigg h, Animazing Gallery, SoHo, NY
Ruth-Ann Thorn, Exclusive Collections Gallery, San Diego, CA
ADVERTISING SALES INFORMATION
Eastern U.S. & International
Midwest & West Coast
John Haffey, Publisher
Phone (203) 854-8566
Fax (203) 854-8569
[email protected]
Brooks Male, Associate Publisher
Phone (847) 705-6519
Fax (847) 776-8542
[email protected]
Art World News (Volume XIV, Number 3) ISSN 1525 1772 is published monthly except for June
and August by Wellspring Communications, Inc.: 143 Rowayton Avenue, Rowayton, CT 06853
Phone (203) 854-8566 • Fax (203) 854-8569; To order additional copies or back issues
email: [email protected] or fax to (847) 776-8542. Please indicate which month and year you
are requesting. Single copy price is $10.00.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by
any means, electronic or mechanical, including photography, recording, or any information storage
and retrieval system, without permission, in writing, from the publisher.
A RT WORLL D NEWS
n ew from ch a l k & v er m i lion
FELI X M A S
Memories (Recuerdos)
Hand-pulled serigraph on canvas, 23½ × 36 inches, edition size: 325
Each print is hand-signed by the artist and numbered.
For more information about this fine serigraph and other works by
Felix Mas, please contact Chalk & Vermilion Fine Arts at (800) 877-2250.
CHALK
&
VERMILION FINE ARTS inc
#
i
55 Old Post Road 2, Greenwich, Connecticut 06830 Voice: (800) 877-2250 Fax: (203) 869-9520
www.chalk-vermilion.com S [email protected]
© 2009 Felix Mas and Chalk & Vermilion Fine Arts
ARTISTS & PUBLISHERS
Kerry Hallam’s Spring, Summer Tour
Heather Fazzino’s New York Premiere
British Impressionist
painter
Kerry Hallam is embarking on
a tour of
M a r t i n
Lawrence
Galleries
from March
6 to June
13. Hallam
is introducing his latest Hallam’s acrylic on canvas, “Terrace Encounter”
acrylic on measures 30 by 24 inches and retails for
canvas work $7,850 from Chalk & Vermilion Fine Arts Inc.
featuring
Mediterranean, wine, and landscape themes, as well as new
nautical chart paintings of U.S. and international waterways
created especially for the tour. In March the artist will appear at one-man exhibitions in La Jolla, Newport Beach, and
San Francisco, and in June will appear in Boston, Chicago,
New Orleans, and Dallas. For more details on Hallam’s work,
call Chalk & Vermilion Fine Arts Inc., Greenwich, CT, at
(800) 877-2250, or visit: www.chalk-vermilion.com. For
Martin Lawrence Galleries, visit: www.martinlawrence.com.
Artist Heather Fazzino
made her New York
debut at Artexpo with
her black-and-white
hand-embellished giclées on canvas enhanced with Swarovsky crystals and
glitter. She also introduced a line of
T-shirts and furniture.
Daughter of Charles
Fazzino, 18-year-old
Heather’s ultimate
goal is, “to get peo- “Dollar Gray” is a giclée measuring
ple my age interested 24 by 24 inches and retails for $795.
in art so they become
tomorrow’s collectors.” Her prints are in editions of 200,
24 by 24 inches ($795). For further information, telephone
(800) 818-4333, or go to: www.crookcouture.com.
Kinkade Presents Pinocchio Print
The Thomas
Kinkade
C o m p a n y,
Morgan Hill,
CA, debuts
“Pinocchio
W i s h e s
Upon a Star”
by Thomas
Kinkade as
part of the
D i s n e y “Pinocchio Wishes Upon a Star” is available
D r e a m s in five sizes retailing from $195 to $1,800.
Collection
coinciding with the release of the 70th Anniversary Platinum
Edition on DVD and Blu-ray of the 1941 Disney film. The giclée is available on canvas and on paper and is in five sizes;
from 12 by 18 inches to 40 by 60 inches ($195 to $1,800).
Telephone (408) 201-5270 or go to: www.kinkade.com.
PAGE 8
Epson Partners with Michael Godard
E p s o n
America has
partnered
with artist
Michael
Godard to
promote
Epson’s new
Signature
Worthy Hot
Press and
Cold Press
Papers.
These new
papers offer
a d v a n c e d Jeffrey Smith, left, Epson product manager,
r e p r o d u c - and Michael Godard, with the artist’s “Camption capabili- bell’s Olive Soup,” shown, based on Andy
ties for the Warhol’s work from his new masters’ series.
fine art market. “Michael Godard is a spokesman for us. We like his
work and it resonates with this crowd,” said Jeffrey Smith,
Epson product manager. For information on Epson’s line of
media, visit: www.proimaging.epson.com; for more on Godard’s work, call Michael Godard Fine Art Associates, Las
Vegas, at (702) 478-3319 or visit: www.michaelgodard.com.
ART
T WO
ORLD NEWS
Wild Apple Open Studio Expands
Milan Fine Art Makes Its Debut
Wild Apple Open Studio, the
newly formed division of
Wild Apple Graphics, has appointed industry veteran Jeff
Linton as director and released new images in its line
of artwork that is printed directly onto acrylic, brushed
aluminum, birch, and bamboo.
The artwork is developed to
suit the hospitality, corporate
art, and interior design markets. The new releases feature light seeming to glimmer
off the surface of the acrylic,
bringing the water to life, as in
“Water Dance,” shown. For
information, call Mr. Linton at
(914) 925-6780 or e-mail:
[email protected] or
go to: www.wildapple.com.
Artists Elli
and
John
Milan, who
paint
together on
the
same
piece, have
announced
that they are
now representing their
own work.
The focus of
their paint- “Urban Threshold I” by Elli and John Milan,
ings, many oil on canvas, 48 by 36 inches, $3,200 retail.
of which are
set in Greece, is on the layer upon layer of architectural
styles that have built up over the years from the sixth century to today. The Milans’ oils on canvases sell for $400 to
$6,000 through Milan Fine Art, Queen Creek, AZ. Phone
(480) 987-4899 or visit: www.milanartanddesign.com.
“Water Dance” by Leonard
Morris is a giclée printed
directly onto clear acrylic
and has stainless steel
standoffs (that are shown).
The 16- by 20-inch open
edition sells for $225.
Rogerson’s Rock’n Roll Legends
CowParade La Jolla Kicks Off
Artist Tim
Rogerson
has brought
together on
canvas his
interpretation of some
of the most
respected
rock and roll
musicians of
our
time.
Proceeds
from
the
sale of the “Legends” by Tim Rogerson features, from
painting and left, BB King, Eric Clapton, John Mayer, Jimi
accompany- Hendrix, John Frusciante, Keith Richards,
ing limited Carlos Santana, and Chuck Berry.
edition prints
will benefit VH1–Save the Music Foundation. The prints,
published by Collectors Editions, Canoga Park, CA, are on
hand-textured canvas and come in three sizes: Edition of 8,
60 by 50 inches; edition of 95, 36 by 30 inches; and edition
of 195, 14 by 11 1/2 inches, retailing for $3,250, $895, and
$295. Call (800) 736-0001, www.collectorseditions.com.
CowParade
La
Jolla
kicked off
on March 15
with a Cowp a r a d e
Proclamation
presented by
the
town
mayor’s of- Pictured during the event are, from left,
fice during a gallery owner Lorna York, executive director
reception at Alex Salazar, and artist Mario Torrero.
Madison
Gallery. CowParade is an exhibition featuring life-size fiberglass cows designed and painted by local artists in which
the cows are then auctioned off for charity. La Jolla’s event
raises funds for Rady Children’s Hospital and the Zoological
Society of San Diego. Fifty cow sculptures are on display
thoughout the city making the exhibit a tourist attraction and
weekend destination for locals. CowParade itself started in
1999 in Chicago and today is held in more than 50 cities on
six continents raising some $25 million for various charities.
For more on the La Jolla event, contact Madison Gallery
at (858) 459-0836 or go to: www.madisongalleries.com.
ART WORLD NEWS
PA
A GE 9
A&P
Winter Olympic 2010 Art Unveiled
‘Flowers of Hope’ for Hospital
F o r m e r
Olympic
gymnast
Rose Voisk,
who represented the
former Yugoslavia in
the
1948
Olympic
Games in
London,
England, attended the Former Olympic gymnast Rose Voisk, far left,
unveiling at with Olympic artists for the 2010 Winter
A r t e x p o Games Jane Seymour and Wyland, center,
New York of with Jack Scharr, president of Fine Art Ltd.
artwork created for the 2010 Winter Olympics in Vancouver. The artwork unveiled was by Jane Seymour, Alexander Chen, Aldo
Luongo, Wyland, and Jesse Barnes. LeRoy Neiman is also
creating work for the Winter Olympics. All official Olympic
artwork is exclusively represented by Fine Art Ltd. of
Chesterfield, MO. Call (636) 537-1500, www.fineartlimited.com.
Artist Jeremy
Bortz
of
Thornhill,
Ontario, is
creating
“Flowers of
Hope”
to
decorate
the walls of
the recovery
room
at
Sunnybrook
Hospital in
Toronto as
a testament
to the thera- Artist Jeremy Bortz with a grouping of his
p e u t i c acrylic on canvas flower panels.
power
of
art. Bortz has forged an alliance with the Scotia Bank which
is attempting to raise $2,000 per branch for the installation
of the artwork in the hospital. The artist’s acrylics on canvas, with a raised 3-D effect for the flowers through layering, is available in panels that sell for $150. Call (905)
889-0639, (416) 723-2561 or visit: www.jeremybortz.com.
Buenos Aires Artists in New York
Petrucci’s Portrait of Peace
The work of
about
10
artists from
B u e n o s
Aires was
introduced
at Artexpo
New York
by Buenos
Aires Open
Art,
Argentina, in
an effort to
place their Artist Claudia Ferrari, left, and René Steinp a i n t i n g s , berg, director of Buenos Aires Open Art, with
s c u l p t u r e , Ferrari’s paintings from flower dye shown.
and jewelry
in an international arena. Among them was Claudia Ferrari
whose paintings, shown, are created with natural dyes from
flowers, painted on rice paper, mounted on canvas, and
retailing for $900 to $4,200. Call (011-54) 1147-477171,
e-mail: [email protected], www.hoyartehoy.com.ar.
Portrait
painter
Nicholas
Petrucci of
Naples, FL,
chose Artexpo New
York as the
venue for
the unveiling
of his portrait of Hairat
Ade-Balogun, Nigerian jurist and Artist Nicholas Petrucci at the unveiling of his
former At- portrait of Nigerian jurist Hairat Ade-Balogun.
torney General of Lagos State, who was in attendance at the show.
Ade has dedicated her life to finding justice for all people,
and had recently returned from her second pilgrimage to
Mecca when she sat for the portrait. For more on Petrucci’s
work, call (239) 649-6235 or: www.nicholaspetrucci.com.
PAGE 10
ART
T WO
ORLD NEWS
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Mc L ai n , filmmaker and
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L i m i t ed , co-produced a
feature documentary film
Inspire me! Weightless Flights
of Discovery that chronicles
the Northrop Grumman
Corporation Foundation’s
science education program
of the same name and
featuring former NASA
astronaut Story Musgrave
and professor Stephen
Hawking. Mr. McLain, along
with co-producer and senior
education associate at the
Space Science Institute
Brad McLain and
representatives of the
program’s sponsors Northrop
Grumman and the Zero
Gravity Corporation all
participated in a panel
discussion after the premiere
screening of the film held in
February.
Inspire me! Weightless
Flights of Discovery
documents the crisis affecting
America’s science and
technology education as it
follows the journeys of
several teachers who
participated in the program
that places educators on
micro- and zero-gravity
flights to test Newton’s laws
of motion. Sean McLain is
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Industrial Imagination,
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For further information on the
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PAGE 12
GALLERIES SPEAK OUT!
continued from page 1
whining or crying about the
economy, wringing hands, or
lamenting the times. Instead,
we are doing better by working harder, putting more
hours in, and exceeding the
expectations of our clients
with each transaction. We
do not say ‘no’ to callers and
visitors. If a client wants
something we will find it,
have it made, search out an
acceptable substitute, frame
and deliver it. Saying ‘no, we
do not have
it’ is not an
option. Too
many businesses (of
all
types)
give business away.
My belief is
that when a
client calls
and asks for
something,
you make
them happy,
not
turn
them away.”
The key to staying one
step ahead of the customer
is to get out there and make
a noise. “We present the
SoHo Arts Walk on the third
Thursday, monthly between
April and September,” says
Ms. Leigh. “I am consigning
an exhibition to a Corvette
dealership and a dance studio. Since commercial real
estate is down in Manhattan,
we are signing a lease to
move down the block to a
glass corner space to help
relax, but I think that it is a
time to put more energy into
promoting the business for
those rainy days. In a fragile
economy, you have to set
foot out of the showroom as
well and just talk to people
about what you do. Any opportunity to discuss the
artists and artwork is a
chance to educate. You
have to live it, 24/7.”
Saper Galleries has been
having success with its “The
Art of Dr.
Seuss” exhibit organized by The
Chase Group
and now in its
30th year at
the Lansing
gallery. “By
basically saturating the
market with
publicity
about
the
exhibition, it
is difficult in
this
geographic marAs a pro- Arts Exclusive in Simsbury, CT, has been in business for more ket to not
fessional in than 30 years and represents the work of 30 artists.
know about
the art busiit,” Mr. Saper
ness, Phillip M. Janes of upgrade our visibility. We says. “Thousands of people
Arts Exclusive in Simsbury, have also created a super have flooded our gallery with
CT, notes that part of the job sexy brochure to give to their presence and we set
description is to convey local hotel concierges and record attendance levels
a love for the artwork. send to tourist locations.”
every single day for the first
“Always have a belief in
couple of months of the
the product, and remember
Stepping outside the exhibition.
it’s not just the piece of gallery setting is something
art that is the product, that Mr. Janes feels is part
“Additionally, our active
but the artist’s expression. of the job as well. “Get the website brings in a high volEncourage your artists to word out about the gallery, ume of inquiries that we
evolve naturally with their the artists, and the artwork,” answer with very quick turnwork and always share he says. “Talk about them around time. Responsivewhat you do with people, when you go to the opera or ness is the key. What many
inside and outside the a tennis match or a party. Internet clients tell me is
gallery. They will read your Getting people involved out- that they contacted other
passion, be infected by it, side the sales process gives galleries but we were the
and will want to be a part of them a personal connection. only one which responded.
it. That translates into suc- That is a big priority. In the That pretty much says it all
cess on all levels, long and best of financial times, peocontinued on page 20
short term.”
ple feel as though they can
ART WORLD NEWS
WILLI KISSMER
Half Nude with Two Cloths
Bronze, 2008
Height including pedestal, 55 cm
Edition of 99, plus 9 APs
BEHR-THYSSEN LTD.
165 HUDSON STREET NEW YORK NEW YORK 10013
TEL.212 431-7459 800 314-1845 FAX. 212 925-2550
WWW.BEHR-THYSSEN.COM [email protected]
J A CK VETRIA NO NOW
REPRESENTED B Y
HEA RTB REA K PUB L ISHING
LONDON, England—The
work of J ac k Vet r i an o ,
known worldwide for his romantic imagery, is now represented by newly established
Hear t b r eak Pu b l i s h i n g of
London. Previously his work
was handled by The Art
Group which has been reformed as The Artful Group
Ltd.
In the U.S., Im ag e
Conscious of San Francisco
will continue to distribute the
artist’s open editions and
posters to galleries. At the
same time, Heartbreak Publishing is looking to establish
a network of galleries for
Vetriano’s open and limited
editions.
To date, Heartbreak Publishing has released 12 of Vetriano’s best known images as
open editions and posters, including “Dance Me to the End
of Love,” shown. They are
available in two sizes:
23 1/2 by 31 1/2 and 15 3/4
by 19 3/4 inches. Six or more
images will be published in
the summer. To reach Heartbreak Publishing, call (01144) 845 508-4624 or go to:
www.heartbreakpublishing.
com. For Image Conscious,
call (415) 626-1555 or visit:
www.imageconscious.com.
PAGE 14
MAC GIVES GALLERIES AN EDGE
by Sarah Seamark
In this recessionary economy,
with fewer people coming up
to the bar to buy artwork, galleries have to move faster,
with all the tools they can
muster, to close the sale. To
assist galleries in this
process, MAC ART Group is
enabling its dealers to keep
their websites up to date with
new content, inventory, and
materials to provide sales
support for its 16 artists.
Says MAC’s webmaster
Jerry Barker, “We had asked
our trade clients and partners
what we can provide to help
them promote and sell our
artwork during these difficult
times. We found that a great
many have a problem with
keeping their gallery websites updated.” Many felt
that their probability of sales
and the success of their business would greatly improve
by adding MAC’s current inventory, selected groupings
of available art, and sales information on artists that they
choose to show, says Mr.
Barker.
As a result, MAC has
been working with new technologies to provide a simple
way of fulfilling that need.
Now the company is ready
to launch its “Dynamically
Integrated Content” program that provides its clients
(or their webmasters) with a
line of code that they can
drop into their websites
which will project a custom
page of images and content
directly from MAC’s website: www.macfineart.com.
Each client can have content that is tailored specifi-
cally to their clientele and
market environment. Content projected to the client’s
website has no reference
back to the host so that it
has the look and feel of the
gallery’s website. MAC used
its own gallery on Las Olas
Boulevard in Fort Lauderdale, FL, to test the program. “Sometimes you have
to put yourself into the
not by the public. As such, if
a dealer sits down with a
client at the computer and
shows them the available inventory at MAC, the customer would see they were
looking at MAC’s website.
Ms. Cohen believes that
this does not serve the
gallery as well as having the
MAC images on the gallery’s
own website
where
the
public
can
view them—
and associate
the
artwork with
the gallery.
“We wanted
to be able to
find a way to
give our trade
clients that
information
and put it on
their websites
so that they
can show it
directly to the
client
who
can peruse all
our information (via the
gallery website) at home,
at leisure.”
As she points
MAC’s Web page as it appears on the MAC out, if a client
Fine Art Gallery’s website. This gallery was sees
the
used as a “guinea pig” in designing the
MAC webpage that galleries can customize and seam- site, then they
lessly make part of their own websites.
might
just
want to try to
shoes of the gallery owner,” deal directly with MAC. So
notes Mary Ann Cohen, the fact that the client views
owner of MAC ART Group, the work on the gallery’s
Miami.
website allows the retailer to
keep a hold of the client.
MAC houses close to
600 images at: www.Mac
“Taking it one step furFineArt.com, divided into ther, it is also in real time.”
originals and limited editions, Everything on the site is curthat are available for viewing rent. If a change is made by
by trade clients who have
been granted access, but
ART WORLD NEWS
MAC’S WEB PAGE
MAC, that change is immediately effective on everyone
else’s website who is participating in the program. For
instance, when a piece of art
is sold and that change is
made on MAC’s website,
the MAC page that appears
on gallery websites also
changes to reflect the sale.
has a client that is interested
in it, I need to get a hold of
that piece and put it into the
hands of the best person to
sell it.” In other words, she
needs to tightly control all of
MAC’s inventory in order for
galleries to achieve optimum
sales. “The Web page is a
wonderful way to get work
into the hands of galleries so
they can show it to clients
and make a presentation.
ness as opposed to the old
school when galleries mailed
out customized brochures
to their clients announcing
artists’ happenings. “The
new school is that everyone
has a computer and you can
jump online and show clients
what is currently in stock.”
Ms. Cohen concedes that it
is still difficult to sell off the
computer and that is why
she suggests a gallery have
at least one painting by
each of its top artists on the
wall. If the gallery can’t afford an original, she says
a print will work—and the
customer can choose an
original online.
One of the biggest prob“There is a lot of selling
lems, Ms. Cohen says, still going on but it is through
“was that customers were personal relationships that
seeing artwork they loved galleries have had with
and then found it had been clients for a long time,” Ms.
sold. They had money in the Cohen observes. “The client
bank to buy,
but could not
In summahave
the
tion, she obimage they
serves,
wanted.”
“You think
Having the
about what
ability to view
you are beMAC’s curcoming and
rent
and
what is necavailable inessary
in
ventory via
this flattened
their chosen
post recesgallery’s websion econsite “gives
omy.
We
that gallery
have
beowner
an
come almost
edge—and it
an
artist
gives them
agency with
confidence. Shown is the MacFineArt.com website from which the Web
all
kinds
page for galleries emanates. MAC provides a line of code to of services
“It really interested and qualified galleries for them to make a custhat we are
can make a tomized page of MAC’s artwork a part of their own website.
offering.”
small gallery
appear as if they have so is buying when they trust the
In the January issue of Art
much more. I call it ‘virtual gallery—so getting more World News an article deconsignment.’” She, in fact, tools into the hands of deal- scribed how the dynamic
no longer does consignment ers is key.” The Web page website,www.MacFineArt
because of the manpower works particularly well with .com is designed to act as a
and time needed to control seasoned clients who know forum for the art business,
it, and hence the cost in- an artist’s work. It is also ef- and that MAC ART Group is
volved, especially of ship- fective, Ms. Cohen believes, offering artists the ability to
ping. When MAC did a lot of for an emerging artist if the post their portfolios online
consignment it did not imme- client has trust in the gallery. and receive such services as
diately know the status of “Faith and personal relation- marketing, publishing, and
artwork and whether it could ships make this program management of their careers.
quickly be retrieved for a come alive.”
To reach MAC ART
sale. “That became difficult.
If I have a piece parked in
Ms. Cohen sees the Web Group, call (305) 572-9860
Ohio in a gallery’s back room page as representative of or visit the company’s weband a gallery in California the new way of doing busi- site: www.macfineart.com.
ART WORLD NEWS
VL A DIMIR GORSK Y
FOUNDATION
IS ESTA B L ISHED
Th e Vl ad i m i r
DALLAS—T
Go r s k y Fo u n d at i o n , a
non-profit organization, is
dedicated to furthering the
appreciation of art and the
humanities, recognizing
the importance of art
education, and providing
assistance to individuals
and organizations dealing
with chronic or terminal
illness. Created in memory of
Pop artist Vl ad i m i r Go r s k y ,
who passed away in October
of 2008 after a two-year battle
with brain cancer, the Foundation’s mission is inspired by
the artist’s painting “The
Tapestry of the Centuries,”
representing 2,000 years of
world history by depicting 350
people and events that
shaped the history of the
world. Gorsky’s body of work
also includes a collection of
Pop art celebrity portraits,
Russian fairytale series,
miniature gold leafed
portraits, and small wooden
eggs.
Gorsky’s acrylic on canvas
work retailing from $2,000 to
$25,000 is represented by
Gorsky Fine Art, Dallas.
Telephone (800) 741-0401,
(972) 333-1468 for more
information on the artist’s
work, or visit: www.gorsky
fineart.com. For further information on The Vladimir
Gorsky Foundation, go to the
website: www.vladimirgorsky
foundation.org.
PAGE 155
A RTEXPO TO B RING
B UYING POWER TO
ITS L A S VEGA S SHOW
LAS VEGAS—Top performing
galleries are being encouraged to attend the trade-only
A r t ex p o L as
Veg as, September 15–16,
with an incentive of free hotel
accommodation at the Mandalay Bay Resort and Casino
where the show is being held.
“We are going to bring in buying power,” states Eric Smith,
vice president of Summit
Business Media’s Art Group.
He added that the 300 dealers who qualify will be treated
as VIPs.
The show will open on the
Monday evening with a
cocktail party. A VIP lounge
on the show floor will offer
champagne and refreshments; and wine will be
served on the show floor on
the Tuesday.
This year, Artexpo Las Vegas,
unlike last year and the previous year when the show
made its debut, will be a
trade-only event.
Show hours will be as
follows:
Monday, September 14:
Cocktail reception,
7 p.m. to 9 p.m.
Tuesday, September 15:
Keynote speaker,
9 a.m. to 10 a.m.
Show hours:
10 a.m. to 6 p.m.
Wednesday, September 16:
Show hours:
10 a.m. to 4 p.m.
An application for galleries to
be considered among the top
300 is on the show website
located at: www.artexpos.
com, or for more details,
telephone (888) 608-5300.
PAGE 16
ARTEXPO NEW YORK REDEFINED
The recessionary economy
took a toll on International
Artexpo New York, resulting
in a smaller, quieter event
this year. The number of exhibitors participating was
down 30% to about 300, including SOLO artists, and
booth space was down
about 37%. Pre-registration
for trade attendees was
slightly up on last year, but
attendance figures were not
yet available at press time.
Yet in the midst of these
very challenging times,
publishers and attendees
agreed, lies opportunity.
Those dealers who did attend the show certainly represented the proactive and,
similarly, exhibiting companies were trying new methods to stimulate business in
the galleries. “It is a difficult
market,” conceded Barbara
Nino of International Art Acquisitions. “So I think all exhibitors coming in (to the
show) had a different expectation, if any at all. Everyone
was careful in their buying
and because of the caution,
the purchases were solid
and good.”
Of the show, she commented, “It needs to be rebuilt and it should have
happened three years ago
because we saw this coming. It needs to be re-born.
It has to be transformed
into something that encompasses a broader reach
—and there should be
more discretion as to who
exhibits.”
Jeff Jaffe of POP International Galleries, who exhibited with East End Editions,
feels that there can be a
future for the show. “I think
that New York Artexpo
is suffering for a few rea-
sons. Clearly the economy
has had a huge impact
on people’s buying abilities
and challenge some of the
other shows that take place
in the city by inviting more
Father and daughter, Charles and Heather Fazzino, celebrate Heather’s New York debut of her prints, shown, and
a line of coffeetables and dressers decorated with her artwork. For more on her work, go to: www.crookcouture.com.
and the world of technology
and instant communication
has made art shows like
this a little less relevant. I
established dealers and
artists to participate by
offering some creative incentives in an effort to make
Studio Fine Art painter and sculptor Hessam Abrishami is
joined by, from left, Annette Venable and Kathy Thomas of
The Bronze Frog Gallery, Oakville, Ontario, and Cynthia
Ickes, Studio’s artist representative. Shown is Hessam’s
“Lover’s Harmony.” For more: www.studiofineart.com.
think in order to stay more
relevant and focused, Artexpo in New York has to
take a bolder approach
participation more enticing.
Smaller might be O.K. if you
ART WORLD NEWS
A RTIST OF ICONIC OB A MA
IMA GE USES PA PER
CREATED L EGION
PA PER’ S PRESIDENT
©Shepard Fairey/ObeyGiant.com
Sh ep ar d
NEW YORK—S
Fai r ey , creator of “Obama
Hope, 2008,” has chosen to
use Coventry Rag 320gsm
paper for the original that has
been acquired by The National Portrait Gallery in
Washington, DC. The paper
was created by Mi c h ael
Gi n s b u r g , president of Legion Paper, in 1978. “Obama
Hope, 2008” is stencil, collage, and acrylic measuring
44 by 60 inches. For more on
Coventry Rag paper, call Legion Paper at (800) 278-4478,
www.legionpaper.com.
E A S Y L E A F P R OD U C T S
B ECOMES DISTRIB UTOR
FOR MA NETTI GOL D
Ea s y L e a f
LOS ANGELES—E
Pr o d u c t s announced it has
become the West Coast distributor of genuine gold leaf
and composition metal leaf
products produced by Gi u s t o
Man et t i B at t i l o r o . Easy Leaf
Products will distribute a variety of Manetti’s merchandise
including genuine gold leaf
and silver leaf packs. Call
(800) 569-5323 or visit:
www.easyleafproducts.com.
PAGE 18
ARTEXPO NEW YORK
the industry. We need to
stick together and get
through this.” Ms. Nino
tegrity that we have always
had. We didn’t cut any of
that out.”
have the right mix of participants, but there is nothing
like a big, busy, active,
crowded show.”
International Artexpo New
York, a five-day trade and
consumer event now marking its 31st year, is owned
by Summit Business Media
and produced by The Art
Group. Eric Smith, vice president of The Art Group, said,
“We conducted conference
calls before the show to let
exhibitors know that it would
be smaller. Pre-registration
was up which gave people
hope.” Going forward, the
majority of those who attended an exhibitor meeting
at the show were in favor of
Artexpo New York moving to
October of 2010, with possible dates of October 1–4,
at the Javits Center.
Mr. Smith said he was
pleased with the number
of “red dots” that were apparent throughout the show
and, referring to the consumer days, some exhibitors
said it was the most traffic
they had seen in a long time.
“My feeling is that the media
has paralyzed the economy—it is so gloom and
doom—and I didn’t expect
nearly that many people to be
walking the show floor. People are still passionate about
art and they still want to see
what is new—and that is a
terrific thing. That is what
shows do. They provide new
artwork and new creativity,
and people come out to see
it even in the depths of the
worst economy since the Depression.”
Kaveh Abrishami of Studio
Fine Art said, “It is a show
that we have to be a part of.
We have to support it because we need to support
Li Shaozhong, standing, right, associate director of the Art
Association of China who is planning to open a gallery on
Broadway, and realtor An-Chi Miau, watch Lisa McCall,
Thomas Kinkade Company’s master highlighter, at the
easel. Ms. McCall is also in charge of international development for the company. Visit: www.thomaskinkade.com.
agreed. “You have to present
your new body of work
for the year to your client
base. That is what a profes-
Ruth-Ann Thorn, coowner with James Thorn of
Crown Thorn Publishing,
coined a new expression,
First-time exhibitor Elli Milan of Milan Fine Art, Queen
Creek, AZ, with the oil paintings that she and her husband
John create together. Visit: www.milanartanddesign.com.
sional does.” International
Art Acquisitions presented a
“tight, refined package in
which people can see the in-
that “flat” is the new “up,”
in that not losing ground is a
ART WORLD NEWS
TRIA GA L L ERY B RINGS
IN CEL EB RITIES A ND
HIGH-END B UYERS
WITH GUITA R EVENT
NEW YORK—As many
galleries rent out their space
for private events, Chelsea’s
Tr i a Gal l er y was recently the
setting of an exhibition of
limited edition, hand-crafted
guitars, the Metheny/Manzer
Signature 6 designed by
master luthier Linda Manzer
and musician Pat Metheny.
Seven of the 30 instruments,
which sell for $32,000 each,
were sold during the event,
including one to musician
Paul Simon.
For further information on Tria
Gallery, telephone (212) 6950021 or visit the website located at: www.triagallery.net.
A PPL EJ A CK A RT DEB UTS
NEW COMPREHENSIVE
CATA L OGUE
MANCHESTER CTR, VT—
A p p l ej ac k A r t Par t n er s
releases its new Portfolio
Comprehensive catalogue
featuring the poster work of
artists such as L i s a A u d i t ,
Dap h n é B ., and Ver n o n i q u e.
Categorized by color themes,
the catalogue is the first for
its New Box collections.
Telephone (802) 362-3662 for
further information, or go to
the company’s website at:
www.applejackart.com.
PAGE 20
HERBERT ARNOT’S OPEN HOUSE
This year’s
annual Open
H o u s e
hosted by
Herbert
Arnot Inc. of
New York,
was very different from
last year’s
event. The
2009 Arnot
Expo was a
very
focused affair.
“The people
who came
were intent “Surfaces 339” is an oil painting, 24 by 24
on buying, by 2 inches, by Claudia Fisher, an emerging
to add an artist who has just been signed by Herbert
artist
or Arnot Inc. for exclusive representation.
two to their
repertoire, or to fill gaps in
their inventory. This year,
those who came, bought,”
says Vicki Arnot, co-owner
with her husband Peter of
the company.
Herbert Arnot is representative of the oil paintings
of over 200 artists, both
living and deceased. Among
the artists whose work
was purchased were Raymond Campbell, Guy Dessapt, Claudio Simonetti,
MALVA, William Herczegh,
Gerhardt Nesvadba, and
paintings from the estate
of Christian Nesvadba.
In addition, the abstract
paintings of Herbert Arnot’s
newly signed emerging artist
Claudia Fisher attracted
much interest.
GALLERIES SPEAK OUT
right there.” Maintaining
mailing lists can help to keep
past customers in the loop,
and give them a chance to
see that there is still much to
be excited about in the art
“Our Expo was successful given today’s environment,” says Mrs. Arnot.
“And we had clients here
who have already re-ordered
or have added to their
order.” Her view is that “It is
not as bad as the talk is. It is
more that people are being
cautious because they are
not sure what is going to
happen—so they tighten
their purse strings. But galleries are selling.”A new
service offering certificates
of authenticity for its oil
paintings is being well
received, she added. To
reach the company, telephone (212) 245-8287, or
visit: www.arnotart.com.
The first gallery to arrive at Herbert Arnot’s open house on
the first trade day on Thursday, February 26, was The Art
Shop. Pictured, from left, The Art Shop’s Andy McAfee
and Lenny Dolin with Vicki and Peter Arnot. The Christian
Nesvadba paintings being held are some of those
purchased by The Art Shop during the Arnot's event.
market. Mr. Janes has maintained people on his mailing
list for several years—a
practice that has paid off.
“I’ve had customers come in
18 years later and buy something from me based on a
mailing that I had sent. Recently I had a couple come in
who hadn’t seen me in years
and explained that they
had just finished paying for
their last child to go to college and were now ready to
buy again. They appreciated
that I hadn’t forgotten about
ART WORLD NEWS
In re: Iphotoart, Inc.
United States Bankruptcy Court, Southern District of New York
Case No. 08-23603, Jeffery L. Sapir, Trustee
“AMERICA’S LEADING PUBLISHER & DISTRIBUTOR
OF PHOTOGRAPHIC PRINTS TO THE TRADE”
iPhotoArt
An Incredible Assortment Of
Thousands Of Museum Quality Framed & Unframed
Fine Art Photography
Will Be Offered At Public Auction
Tuesday, April 28, 2009 @ 11:00 am
164 South Street, Hackensack, New Jersey
1st Preview: Saturday, April 25, 2009 From 10:00 am to 2:00 pm
2nd Preview: Tuesday, April 28, 2009 From 8:00 am to 11:00 am
Open, Limited & Embossed Editions
Signed & Unsigned Photographs
Pulitzer Prize Winners & Photographer Collections
Themes Include African Americans; Americana; Animals & Wildlife; Aviation;
Civilization & Culture; Exploration & Adventure; Families & Children;
Fashions & Style; Jewish Life; Landscapes; Love & Romance; Nature;
Old New York; Performing Arts; Personalities; Political Figures; Sports;
Still Life; Transportation; War & Conflict; Writers & Artists
Auction Conducted By
Caspert Management Co., Inc. & Henry A. Leonard & Co., Inc.
Professional Auctioneers & Appraisers
For Complete Auction Terms & Conditions
Visit www.caspert.com or www.haleonard.com
Or Call Toll Free 800-33-AUCTION
To Learn More Visit www.iphotoart.com
EDNA’ S FINE A RT OPENS
IN WEST PA L M B EA CH
MASTERPIECE: BUILDING CONFIDENCE
WEST PALM BEACH, FL—
Ed n a’ s Fi n e A r t, a new
gallery on Antique Row,
has opened featuring the
paintings, drawings, stone
lithographs, serigraphs,
and sculptures of artist
Ed n a Hi b el . Bonnie
Benamar, director of the
gallery spoke of special
events planned for
collectors. “We will be
part of a new type of gallery
evening in which small
groups of clients will be
chauffeured to several
diverse galleries and then
dine together in a fine
restaurant.” The gallery will
also feature along with
Hibel’s work, custom framing
and design services, as well
as help introduce new art by
emerging, mid-career, and
well-established artists. The
gallery will also show fine
furniture. Hibel is the only
American woman to receive
the Leonardo da Vinci World
Award of Arts. For further
information, telephone Edna’s
Fine Art at (561) 891-6619 or
go to the artist’s website located at: www.hibel.com.
Believing that a boost in retail and consumer confidence will help to jump start
the engine of the art business, Masterpiece Publishing is hosting artMP2009, a
two-day learning and inspirational event for select galleries.
NEWLY EXPA NDED
CA RMEL GA L L ERY OPENS
IN TRUCK EE, CA
TRUCKEE, CA—Photographers Elizabeth and Olof
Carmel have opened Car m el
Gal l er y featuring fine art
landscape photography,
sculpture, woodwork, artifacts, and Asian antiques.
The 2,600-square-foot gallery
space also presents the owners’ Sierra-based photography of landscapes of the
natural world.
For more information, telephone the gallery at
(530) 582-0557 or go to:
www.thecarmelgallery.com.
PAGE 22
artMP2009 will be an opulent Oscar-style trade-only
fine art event designed to
offer invited dealers business insights and “outside
the box” ideas designed to
overcome the effects of the
depressed economy. Taking
place on April 27 and 28, it
will be held at the Masterpiece headquarters in Irvine,
CA, and at the company’s
fine art showroom in Laguna
Beach.
At the same time, Masterpiece is holding a contest for
galleries who are not existing clients to win a free trip
to artMP2009 including airfare and four days and three
nights at the luxurious St.
Regis Hotel overlooking
the ocean at Laguna Beach.
For an entry form, go to
the website: www.artmp.info.
Contestants must submit
photographs of their gallery
with the entry form.
Daniel Winn, CEO of
Masterpiece Publishing, describes how the opulence of
artMP2009 is a forwardlooking strategy to restore
business confidence in this
harsh economic climate. He
says, consider the Oscars.
“People expected the movie
stars to dress in a subdued
and under-stated fashion.
But that is not what they did.
The women were dressed to
the gills and the diamonds
were larger than ever.”
Just as the Great Depres-
sion of the ’30s spawned
glamour, elegance, and even
opulence to raise the spirits
and bring hope to the populace, so too can this recession, Mr. Winn argues.
“People really ‘decked
out’ at the Oscars to show
that we are going to get out
of this.” Currently, the mood
of the nation is depressed,
did not want to contribute
to the spiraling economy.
These leaders of high fashion wanted to give confidence.
“We know that Hollywood
is always successful, with
movie stars making millions,” observes Mr. Winn.
They are sharing their success, and Masterpiece is
Masterpiece Publishing’s contemporary Zen style meeting
area at its corporate headquarters in Irvine, CA.
“So why validate that?” he
asks. “Instead, let’s say,
‘We are going to get out
of this.’
“We understand that the
economy is depressed and
sour, but we are not going to
contribute to that, neither
are we going to validate it. If
we can give positive energy
to gallery owners and directors, and put a smile on their
faces, this will have a cascading effect.” The gallery
staff will be energized, as
will customers who come
into the gallery and sense
the feeling of hope.
When interviewed as to
why they dressed up for Hollywood’s Annual Academy
Awards, celebrities said they
doing the same, he says.
For instance, entertainment
at artMP2009 will feature
the theatre of Cirque du
Soleil and a cameo-presentation by the Pageant of the
Masters.
“There are clients (of galleries) that do have money
and if you show them you
are successful and confident, they will reciprocate by
buying,” Mr. Winn explains.
“Art is a luxury item and
when the economy goes
down we are the first to be
hit. And if we don’t do something about it we will all
be shutting our doors. Galleries have to pay rent and
ART WORLD NEWS
MASTERPIECE
salaries. Where is that
money going to be generated from? They (gallery
owners and directors) need
to think outside the box
more creatively and do more
things for clients to encourage them to spend.” Those
who don’t do something exciting and opulent are generating more negativity, he
believes. “We are showing a
beacon of shining hope and
making galleries feel confident about the industry.”
Randy Slavin, CFO, Masterpiece Publishing, states
that in difficult times, change
is essential. “What you do to
set yourself apart from the
artMP2009 will be on helping
galleries to do better business. Mr. Slavin says that
artMP2009 promises to be
“a dynamic event rich with
new art, sound business insights, inspirational heroic installations, presentations,
fine dining, exceptional purchase opportunities, and
more.” The presentations in
the artMP2009 program,
given by guest speakers who
are all on the Board of Directors of Masterpiece Publishing, will address business
and marketing techniques.
There will also be a roundtable discussion.
All of Masterpiece’s
artists will be in attendance
to meet with gallery owners,
directors, and staff, and
Masterpiece Publishing’s showroom in Laguna Beach, CA.
competition, especially in
today’s challenging times, is
what draws people into your
gallery,” says Mr. Slavin.
The purpose of artMP2009,
he observes, is to support
the galleries that Masterpiece Publishing works with
and to show them that these
times do not have to be
as tough as they seem. In
addition to presenting the
artwork of Masterpiece Publishing’s artists, the focus of
ART WORLD NEWS
to talk about their artwork.
Artists represented by the
company include Arian,
Boban, Darida, Desjardins,
Garcia, Reines, Renzo, Tuan,
M.L. Snowden, Tarnowski,
and C. Torres.
For further information,
visit the website at: www.
masterpiecepublishing.com
or telephone (800) 7959278. To enter the contest,
go to the website located
at: www.artmp.info.
PAGE 233
FRA MERICA A DDS
CL EA R PINE TO THE
WOODS COL L ECTION
Vivian’s Voice
Leasing Retail
Space
YAPHANK, NY—
Fr am er i c a’s Cl ear Pi n e is the
newest addition to its Wo o d s
Co l l ec t i o n . With its Americana design and natural coloring, the finish is
designed to compliment
almost every art segment.
Clear Pine is available in 14
profiles ranging to 3 inches.
For more information, call
(800) 372-6422 or visit:
www.framerica.com.
MAYFA IR COL L ECTION
FROM MA X MOUL DING
Max
LOS ANGELES—M
Mo u l d i n g unveils the May f ai r
Co l l ec t i o n designed to be
elegantly modern with undertones of metallic glamour.
Available in six profiles with
widths from 1 5/16 to 2 9/16,
metallic finishes include antique gold, silver and bronze,
as well as antique blue with
silver, antique bronze with
gold, antique brass with silver,
and antique copper and
pewter. Call (800) 282-9966
or: www.maxmoulding.com.
PAGE 26
A gallery
owner recently called
outraged
because
she had 40
days to vacate the retail space
she had occupied for six years. The
owner of the property sold
the entire strip without warning the leasing businesses.
The city can’t intervene, the
old property owner left for
Europe, the new property
owner is building a drugstore. It’s just not fair, she
said.
Fair? It actually is fair, because it meets with the
agreement of the lease.
She (and the other four tenants) had a month-to-month
lease. That in itself is a clue
that the owner wanted out.
You thought it was convenient…so did the landlord.
One month is not enough
time to even think of moving
the gallery, much less the
physical action of the move
because you have to find a
suitable space and also set
up an advertising campaign.
This is serious business.
Both parties have an investment and are in business to
be profitable. They each
have concerns such as customers, employees, taxes,
inventory, profits, and possibly shareholders. Each party
can protect their interest
through typical legal measures—a lease. The lease insures that each party agrees
to a set of rules to protect
the interests of each party.
There is often some negotiation about the terms of the
lease, but a lease is necessary for a business. Friendship and loyalty isn’t enough
when it comes to selling a
property to a development
company.
Moving a retail business
even if it is across the street
is traumatic. You have to
consider the inventory, the
displays, existing advertisements, and confusion of
the customer. It behooves a
business operator to insure
the success of their business as much as is possible
by having a lease to protect
against the sale of the
property, raises in rent,
length of the payment plan
to the length of the lease.
They do not expect to be
paid if you are doing business from the trunk of your
car. If the fear is you may
want to leave and you still
have one or two years left
on the lease, put in provisions to assist in the exit. It
may be you can sublet or
find another tenant for the
landlord. Surely the landlord
will take all the remaining
payments and let you leave.
But if you don’t want pay for
the privilege of the ability to
leave early then be sure to
put something in the lease
that will ease that decision.
Leases can be ended
several ways.
Some of the
easiest
inIt behooves a business
clude a disoperator to insure the success cussion with
of their operation as much as the property
owner
(he
is possible by having a lease may have anto protect against the sale of other company ready to
the property, raises in rent,
rent it at a
additional costs levied against higher rate);
the property, and insurance p l a n n i n g
ahead a year
responsibilities.
or two; subletting
the
space (make
possible additional costs sure that is in the lease) to a
levied against the property, business that you find, or
and insurance responsibilities. cutting a deal with the landlord to buyout the lease.
The gallery owner said There may be a few other
she did not want to be tied tactics your lawyer can use.
to a lease at the start because she was not sure she
Typically the property
would be successful at the owner does not want to be
location. Then her business left with an empty building
started doing well and she so anything that can be done
didn’t think about it until this to fill it is usually welcome. In
happened. A lease is insur- the case of the sale of the
ance that you will have a property, the new owner
place to do business. If you would either honor the lease
were to ask for a loan at the
bank they would base the
ART WORLD NEWS
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CALENDAR
April 25–30: International
Home Furnishings Market,
High Point, NC. Call (336)
888-3700 or visit the website: www.ihfc.com.
April 30–May 4: Art
Chicago, Merchandise Mart,
Chicago. Merchandise Mart
Properties Inc. For more information, telephone (800)
677-6278 or visit: www.
merchandisemart.com.
May 7–10: The Affordable
Art Fair New York City at 7
West New York, West 34th
Street, opposite the Empire
State Building. Call (212) 255
2003, www.aafnyc.com.
May 17–19: SURTEX,
Jacob Javits Convention
Center, New York City.
George Little Management.
Call (914) 421-3200 or visit:
www.surtex.com.
May 17–20: National Stationery Show, Jacob Javits
GALLERIES SPEAK OUT
Convention Center, New
York City. George Little
Management. Phone (800)
272-7469 or go to the website: www.nationalstationery
show.com.
August 7–9: 18th Annual
Loveland Sculpture Invitational, under tents beside
Lake Loveland, CO. Loveland Sculpture Group. Call
(970) 663-7467 or: www.
lovelandsculpturegroup.com.
September 15–16: Artexpo Las Vegas, Mandalay
Bay Resort Casino, Las
Vegas. Summit Business
Media. Call (888) 608-5300
for details or visit the website: www.artexpos.com.
June 2–4: Licensing International Expo, Mandalay
Bay Convention Center, Las
Vegas. Advanstar Communications. Call (888) 6442022 for details, or go to:
www.licensingexpo.com.
August 8–9: Sculpture in
the Park, Benson Sculpture
Garden, Loveland, CO. Loveland High Plains Arts Council.
Call (970) 663-2940, www.
sculptureinthepark.org.
October 22–26: Toronto
International Art Fair, Metro
Toronto Convention Centre.
Produced by MMPI Canada.
Phone (604) 730-2065 or
visit: www.TIAFAIR.com.
July 8–August 31: Festival of the Arts, Pageant
of the Masters, Laguna
Beach, CA. Organized by
Festival of the Arts. Phone
(949) 494-1145 or visit: www.
LagunaFestivalofArts.org.
August 15–20: New York
International Gift Fair, Jacob
Javits Center and Piers
92 and 94, New York.
George Little Management.
Telephone (800) 272-7469
or visit: www.nyigf.com.
October 17–22: International Home Furnishings
Market, High Point, NC.
Call (336) 888-3700 or visit
the website: www.ihfc.com.
July 20–26: 5th Annual
Plein-Air Easton Competition & Arts Festival, Easton,
MD. Call (410) 822-7297,
e-mail: info@pleinaireaston
.com or visit the website:
www.pleinaireaston.com.
September 14–17: Las
Vegas Market. World
Market Center, Las Vegas.
Visit the website for further
information at: www.lasvegas
market.com or telephone
(888) 962-7469.
tinues. “We have also had
international clients reduce
orders or hold off buying
So when existing clients reduce their level of purchases
we are committed to in-
them, and in return, they didn’t forget about me.”
Some galleries mention
that while many of their best
customers have not stopped
buying altogether, they are
making fewer purchases and
at a lower price point.
“We are having some
clients who have reduced
the size of orders or held off
buying during these uncertain times,” Mr. Saper conPAGE 28
When existing clients reduce their level
of purchases we are committed to
increasing the number of new clients
to keep the volume of activity up.
The Dr. Seuss show has made that
happen—Ron Saper
more until their currency exchange becomes more favorable relative to the dollar.
creasing the number of new
clients to keep the volume of
activity up. The Dr. Seuss
November 5–8: Annual
Print Fair, Seventh Regiment Armory at Park Ave.
and 67th St., New York. International Fine Print Dealers Association. Call (212)
674-6095 or visit: www.
printdealers.com or go to:
www.sanfordsmith.com.
show has made that happen.
The vast majority of transactions and visitors related to
the exhibit have never been
to Saper Galleries before.
That shows that we are succeeding in bringing in new
clients who are buying art
and framing—more than offsetting any reductions attributed to those who are
holding back on buying at
this time.”
At Linda Warren Gallery in
Chicago, owner Linda Warcontinued on page 30
ART WO
ORLD NEWS
GALLERIES SPEAK OUT
GALLERIES SPEAK OUT
ren has had success with
presenting shows of artwork at various price points.
She also finds that collectors may be buying less
than before, but they are still
buying. “I’ve been presenting a lot of lower priced
items of around $700 and
$800, as well as showing
more emerging artists. People are forsaking spending
the money on, say a nice
purse because they feel that
art is still a need—a necessity. They would rather have
the artwork because it gives
them more enjoyment for a
longer amount of time than
just buying an expensive article of clothing.”
Millenia Art Gallery, a
30,000-square-foot gallery
in Orlando, FL, displays art
in four locations around the
country in an effort to get
their work in front of a diverse group of national and
international consumers.
Under the name Millenia Art
Partners, the company has
a small gallery space in the
Time Warner building in New
York City, and work displayed in Tyson’s Galleria in
McLean, VA; Planet Hollywood and World Market
Center, both in Las Vegas.
“Anytime that you can
get the gallery’s artwork out
where people can see it,
they will have a reaction to
it and that’s a good thing,”
Robert Lombard of Millenia
Art Gallery says. “Sales
PAGE 30
have been made from having a presence in these
locations, so it has been
beneficial to us. They say
that half of a marketing plan
works, but one never knows
which half so you have to
work hard. Our offsite locations have driven people to
our Orlando gallery, as well
as to our website. It has
tions that those customers
who would come into the
gallery to price shop have
dwindled and that the mainstays are serious collectors.
The market in almost
every industry has been hit
hard, so now is the time to
take advantage of advertising discounts being made
is noteworthy enough.”
He also feels that it works
best when you can grab the
viewer immediately. “Present the ads so they really
do appeal to the immediate
interest of the reader; entice
with the unusual, the opportunity, the special.”
Mr. Janes has noticed
through the years that most
people do not overtly respond to ads right away,
but that it’s the repetition
that gets the best response.
“It’s subliminal and cumulative. You can’t be too
scared to spend some
money on marketing right
now that you don’t do anything. In the long term, it will
work out. And the point is to
be in this business for the
long term.”
Millenia Art Gallery, a 30,000-square-foot gallery in
Orlando, FL, recently featured the work of Albert Paley.
helped us to gain an international clientele as well.”
Located In the Forum
Shops at Caesars Palace in
Las Vegas, Galleria di Sorrento has felt the effects of
the economy on its tourist
traffic, and that has lead it to
concentrate on keeping existing collectors happy. “It is
critical that we connect with
them on a regular basis,”
says Todd Pohlman. “We
are also putting a lot of energy into the art program
that we carry, keeping it as
upbeat and positive as possible.” Mr. Pohlman men-
available by local media.
Mr. Saper feels that
now scrimping on marketing
could be a fatal error. “The
Dr. Seuss exhibition has
been so positive that we are
ordering additional art from
the publisher almost weekly.
To get to that stage requires
a sizeable investment in
advertising.
“If people do not know
what you are showing, there
is no basis to expect them
to show up, although wordof-mouth advertising clearly
works when your exhibition
Galleries are also finding
that while they make an effort to not implement drastic cuts, such as layoffs,
there are other areas where
they can monitor expenses
more closely. “We watch
our expenditures carefully to
ensure we are in balance
with respect to revenue,”
says Mr. Saper.
“We disect client framing
invoices to ensure our pricing for each component of
the framing process is adequately covered by the
amount charged. We consider the cost not only of
materials but also labor (and
related tax and expenses)
ART WO
ORLD NEWS
GALLERIES SPEAK OUT
associated with all aspects
of taking the order in, processing it at each stage
from writing it up to carrying
it out to the client’s car. We
buy smart, we analyze, take
advantage of volume pricing
or payment term discounts,
and try to be efficient in all
we do related to purchasing
and operations.
“We operate more like an
airplane pilot expertly adjusting the plane’s controls in
flight to keep everything
smooth and even rather
than like a large corporation
that lays off thousands and
reduces pay or benefits
abruptly almost without expectation,” Mr. Saper concludes.
Ms. Warren notes that
she has made small cuts
here and there, but that her
opening night shows, once
known for offering good
food and wine, have been
scaled back. “I’m not going
to be feeding the masses
anymore,” she says, “and
people understand.”
Mr. Lombard observes
that much of the economic
fear stems from the way it is
portrayed in the media,
which in turn makes the
public “drunk with negativity.” Diversity, he feels, is
what encourages growth,
personally and professionally. “If we want to focus on
the negative, then that is
what we will get. While we
ART WORLD NEWS
may go to great lengths to
run from something bad,
we do learn from it and
grow from it. Part of that
exercise is to know that the
quality of our experience
in life is dependent on our
reaction to it and how we
assimilate it.”
Ms. Leigh believes that
when the economy begins
to pick up, collectors will be
a little more selective on the
type of artwork that they
Now is also the time to
maintain relationships with
gallery artists. “It’s important to be a part of the
artist’s life,” Mr. Janes says.
“I have a personal relationship with each of my
artists and because of that I
get a better understanding
of where they are coming
from in their work. It directly
affects what they are creating. They need to know that
I will never pressure them to
Much of the economic fear stems from
the way it is portrayed in the media,
which in turn, causes the public
to become ‘drunk with
negativity.’ Diversity is what
encourages growth, personally
and professionally.
choose, and that many will
want to return to beauty.
“The current economy
will inevitably shrink the
bloated contemporary art
market. That is the problem
with skyrocketing inflatables...they pop! The work of
a master that is born from
the sedulous dedication inspired from creativity and
talent is the high art which
has always inspired the
masses. I imagine that artwork rooted in beauty will
again rise above the cult of
Damien Hirst and his
sharks, because no amount
of formaldehyde can preserve a dead thing.”
create something that I
feel is an easy sell for the
gallery. That is unfair to
the creative process. They
should be free to create
what they are inspired to
create and I think that our
customers benefit. When
they walk into the gallery
they see different types of
work and not just pieces
that are created for mass
appeal.”
The artists at Linda Warren Gallery are encouraged
to not focus on the art market, but instead to concentrate on their own work.
“Sometimes an artist will
take it personally if their
work isn’t selling,” Ms. Warren says. “It’s my job to
let them know that this is
the time to really dig deep
and to feel freer to create
what they want. Once they
do that, their inspiration
will come through, and that
is what will sell. I can sell
work that the artist and I
believe in.”
“The art industry is not
dead,” states Mr. Janes.
“There is a lot of exciting
work out there and people
are taking notice. Now is
the time to cultivate relationships with collectors so that
when the economy does
turn around, you will be the
first stop for them.”
“Think outside the box,”
Ms. Leigh adds. “Set up an
exhibition or an artistic performance in a public space.
Most importantly know that
everything is O.K. and understand that if you do not
let go of money it cannot
come back to you. All of this
is rooted in fear and we are
all faced with the choice
of being part of the problem
or part of the solution.
Obviously, art is necessary...believe it!”
Mr. Saper concludes,
“Be thoughtful, careful, efficient, and smart about your
actions, and you will survive
better and stronger than
before.”
Article is by Koleen
Kaffan, Managing Editor of
Art World News.
PAGE 31
ARTEXPO NEW YORK REPORT
ARTEXPO NEW YORK
huge achievement in this
market. “We are thankful
we have written some
sales,” she said of the two
trade-only days. “Considering what is going on we
should all be very thankful if
we can survive. I am not
being pessimistic, I am just
being realistic.”
them.” Annette Venable,
also from The Bronze Frog
Gallery, added, “We have
lots of events for our customers and that makes the
gallery feel like home to
them.”
Rick Barnett of The
Thomas Kinkade Company
agreed that events are
absolutely essential in these
Kinkade via satellite into
various Kinkade galleries, in
addition to Kinkade himself
attending gallery events. For
instance, several galleries
invited clients to watch
Kinkade via video unveiling
his newest release “Pinocchio Wishes Upon a Star.”
Itzik Zidon of Editions
Gallery in Edmonton, Al-
Retailers attending the
show described their initiatives to make business
happen. John Kirkpatrick,
owner of Genesis Galleries
on the Big Island of Hawaii
has taken the view that,
“Times are tough and I have
to be better. I am working
harder and making sure that
I have the best line up of art
and the best presentation. I
examine my marketing and I
look to see how my salespeople are doing. Instead of
looking at the problems, I
am looking to see what I can
do to be better and stronger
in order to capture the fewer
clients out there.”
Rami Rotkopf, president and founder of Smart Publishing
is pictured with new work by artist David Schluss, including, “Violin Fermata,” on the right. Visit the company’s
website located at: www.smart-publishing.com.
Gallery owner Kathy
Thomas of The Bronze Frog
Gallery in Oakville, Ontario,
who was judiciously buying
art at the show, said, “We
have to be careful with inventory, but we know our
clients so well that we almost know who will have
the artwork when we get
home. I call them when we
get back and we give them a
special preview of it. And
they love it because you are
out there shopping for
times. “Galleries worldwide
that are doing repeated
events during the course
of the year are the ones
that are going to survive.”
He identified four areas on
which he believes a gallery
should work hard: Events,
Web-based marketing, telephone calling, and walk-in
traffic. “You have to hit all of
those four areas.” To that
end, The Thomas Kinkade
Company is using Internet
technology to bring Thomas
PAGE 32
berta, also said events are
key to his business in this
recession. “We are doing
more artist shows to get
people to come to the
gallery, more promotions in
newspapers and on the Internet, and more e-mails
with images to clients. But
the main draw is the artist.”
Tal Milan of Milan Gallery,
Fort Worth, TX, is finding
that due to the challenging
economy, artists are more
willing than ever to consign
work. “So the opportunities
for galleries are good, provided, hopefully, you can sell
it.” He says that he always
comes to Artexpo because
“you want to see what is
happening in the world.
There are all these other
countries here and you want
to see what they are
doing—and keep up with
the trends and see if there
is anything new and outstanding.”
Roger Yost, owner of
Alesssandro’s Ristorante &
Galleria in Salem, OR, says
he is taking advantage of the
deeper discounts that some
publishers are offering. He
said he had done alright in
February. A Tim Rogerson
exhibit did well. (Rogerson is
represented by Collectors
Editions.) Mr. Yost also sold
two oil paintings by Gerhardt
Nesvadba, whose work is
represented by Herbert
Arnot Inc., to an online buyer
in Jacksonville, FL, “who
couldn’t come in to Alessandro’s for a martini!”
On the publishing side,
Crown Thorn is working
proactively with its galleries
to help them make sales, releasing three new prints by
each of its artists, Asencio,
Flohr, and Christopher M,
that are tied in with an incentive program and backed
by sales training and
national advertising in the
Robb Report. Daniel Deljou
of the Deljou Art Group obcontinued on page 33
ART WO
ORLD NEWS
ARTEXPO NEW YORK
haven’t stopped moving forward.”
served, “Aggressive people
get business. You can’t sit
on your hands and wait for
business to come. It takes
harder work.” He agreed
with Eric Smith in that the
largely negative national
press only aggravates the
situation. “You are ready to
walk out of the house in the
morning and the news
comes on about the end of
the world and you go to
work depressed.”
At the Cristolart Galleries
booth, artist Claudio Castillo
discussed his watercolor
animation software art with
attendees. The artwork was
displayed on computer monitors that sit flat on the wall
and show the constantly
changing art that can be
programmed remotely via
the Internet based on the
weather, time of day, etc.
“The software embeds a
dreamlike, poetic watercolor
landscape, creating ‘living
paintings’ whose images
endlessly mutate in a nonlinear progression in which no
single image will ever be
precisely repeated for hundreds of thousands of
years,” the artist said.
There are still people with
money, “and, hopefully, they
are going to spend it on
art.” They are just likely to
spend less in each category,
he finds. For instance, those
who used to make a
$20,000 purchase now buy
in the $10,000 range.
Margot Evyn Goldman of
Anna Art Publishing, Concord, Ontario, noted that
their customers are getting
more creative in how they
do business, and so too are
the artists. “Galleries need
to maintain diverse collections of art so that collectors can get excited about
what they have to offer,”
she said. “They need to
keep new art in their showrooms so that people feel
like they can’t just walk
away. The economy is also
forcing artists to dig deeper
in their creativity to make
something that is reactionary and still emotional.”
Anna Art Publishing’s booth
featured many paintings and
ART WORLD NEWS
Roisin Fitzpatrick of Bray, County Wicklow, Ireland, presented her hand-sewn Swarovsky crystal artwork on Roisin
Cross Silks that changed color with the help of LED lighting.
For more on her work, go to: www.roisinfitzpatrick.com.
mixed media sculptural
pieces by Anna Razumovskaya, who was onhand to meet with attendees.
At the Wild Apple Open
Studio booth, Jeff Linton
said that they had met with
some new prospects including art consultants, interior
designers, and furniture
retailers. “Our customers
have said that they appreciate that we keep publishing
new work and innovating.
They need to see that we
SOLO artist Amber Maida of Naugatuck, CT, presented her
mixed media work. The artist sold some work during Artexpo and was commissioned to do some paintings. Visit
her website located at: www.ambermaida.com.
Irish artist Roisin Fitzpatrick showed her mixed
media work created by hand
sewing Swarovsky crystals
on to Roisin Cross Silks,
and inspired by the artist’s
near-death
experience.
“People were telling us that
they love the originality of
my work,” she said. “They
have visited our booth and
then come back over and
over again. Each piece of
her work is an original
and can create a different
mood by using LED lighting.
Other inspirations for the
artist include nature, water
crystals, astronomy, cosmology, ancient cultural
mythologies, pre-Celtic, as
well as Celtic heritage.
PAGE 33
ARTEXPO NEW YORK REPORT
ARTEXPO NEW YORK
Rami Rotkopf of Smart
Publishing noted that the
show was slow, but that he
had met with some new accounts. “You just have to be
patient and wait for the
good times that will eventually come.” Featured at the
Smart booth was new work
by artists such as Calman
Shemi, Isaac Maimon, Avi
Ben Simhon, and David
Schluss, whose “Near
You,” an oil on canvas
measuring 24 by 36 inches,
was well received.
At the POP International
Galleries/East End Editions
booth, Jeff Jaffe mentioned
that the debut of his company’s The Marilyn 12 images were well received.
The series of 12 rare photographs taken by Lawrence
Schiller feature Marilyn
Monroe two months before
her death in late May 1962
on the set of Something’s
Got to Give. Limited edition
prints signed by Schiller retail for $7,000 to $25,000.
The artist was on hand to
discuss the images.
Michael Greenwald of
Eurographics feels that the
show was a product of a
changing art market. “The
world is changing,” he said.
“People aren’t necessarily
looking for an original painting these days. They’re
more likely to go to one of
the big boxes and buy a
framed piece of art. We are
still making money because
PAGE 34
we sell posters, but it is
a very tough time to be selling art.”
The theme of Artexpo
was Green, spearheaded by
environmental marine artist
Wyland. He felt that his
business at the show was
strong, partly due to the fact
that people respond to
artists that are environmentally responsible. “Strong
some of the world’s most
threatened species, and
uses only environmentally
friendly green inks with
fewer volatile organic compounds on a substrate
of 100% rapidly renewable
bamboo, and certified by
the Forest Stewardship
Council.
Wyland launched the
Global Green Artist Chal-
Artist Wyland stands in front of his new series of four
Chinese brush paintings on bamboo featuring endangered
animals. Visit: www.wyland.com for more details.
brands tend to do well in
bad economies,” he said.
“Cause-related branding has
allowed us to also do well.”
The Wyland Worldwide
booth featured many new
pieces including “Water
Planet,” an oil on canvas,
and “Year of the Reef,” as
well as a series of Chinese
brush paintings on bamboo
that the artist learned to
create while in Beijing at
last year’s Olympic Games.
“The four images feature
lenge during the show in
which he called on artists to
utilize art for the betterment
of the planet through the
creation of art with environmental themes, using ecoconscious materials, and
by maintaining safe earth
friendly practices in their
daily lives. The challenge
is a year-long series of
art industry and public
events to focus attention
on the relationship that exists between art and the
environment.
The artist also held a
Youth Art Contest in partnership with the NYC Department of Education and
Materials for the Arts, the
largest provider of free art
materials to NYC’s schools
and community group, in
which students from the
Louis Armstrong Middle
School were invited to participate in an environmental
mural painting contest. On
the Saturday of the show
Wyland and actress and
artist Jane Seymour hosted
a free aquatic mural painting
event for children under the
age of twelve.
The SOLO pavilion of
Artexpo as usual attracted a
lot of interest, Among the independent artists exhibiting
Amber Maida of Naugatuck,
CT, felt that the show had
met her needs. “I sold originals and giclée prints, and
was also commissioned to
create new paintings for
collectors and interior designers. Even though the
number of exhibitors was
lower than the previous
year, I feel the quality was
high and the people in attendance were still purchasing
fine art.”
Mr. Jaffe concludes,
“Honestly I think that the
world is in a bit of a holding
pattern. There is plenty of
money out there for sure,
and people are exercising a
lot of caution, but I like to be
positive and as I tell our staff
all the time, ‘we have chosen not to participate in the
recession.’”
ART WO
ORLD NEWS
TECHNOLOGY
USING VIDEO INTERNET AS SALES TOOL
by Todd Bales
Traditional ways of getting
the gallery and artist message to collectors of fine art
are changing. The forward
looking gallery owner is assessing how sales excitement is currently generated
in the gallery and then looking to video applications to
supplement that excitement.
Futurists (those who look
for upcoming trends) tell
us that in five years the television will be indistinguishable from the computer in
most homes. Content will
come from many different
sources. The savvy art professional will look for opportunities to use Internet video
technology in their bag of
sales tools to make a
difference to the top and bottom lines.
Today, the Internet is
awash with a variety of free
tools that art galleries can
take advantage of to bring
their clients more information
about the artwork and artists
that they represent. A whole
subset of tools has emerged
that utilize video and audio to
help galleries tell their story.
In this article, three different
technologies will be described and applications
shown for each of the sales
tools. We will discuss
caveats that each gallery
must be aware of when
using these technologies.
To start, two different
PAGE 36
questions need to be answered. First, what is Internet video technology and
second, why would these
be used in place of more traditional methods that galleries have used over the
years? Internet video technology is the ability to send
video and audio components over the Internet to
someone who has an Internet connection and the appropriate software to view
the content. Depending on
The second question
about why video technology
would be used in place of
more traditional methods is a
bit more challenging. First, it
should be stated that video
technology is an additional
way to communicate between various groups (i.e.
artist to dealer, artist to
buyer, gallery to gallery) and
not a substitution for face-toface interaction. With that
said, the new economic reality has affected everyone’s
Video Internet options are free in many
cases and allow in real time the ability
for an artist or gallery owner to get their
message across to a large audience
without spending a lot of money.
the desired business application, the “end user” (i.e.
the person(s) not in the
gallery) may also need the
ability to not only receive
the content but to also contribute to the video discussion. In almost all cases,
software is free. For those
working on a Mac-based
machine, the video and
audio features are built
into the computer. For the
Windows user, a trip to
the nearest office supplies
or big box store can get
most people set up starting
at a cost of $35. So the barriers to entry into the world
of video technology are
quite low.
ability to travel. Video internet options are free in many
cases and allow in real time
the ability for an artist or
gallery owner to get their
message across to a large
audience without spending a
lot of money. Video technology allows for a stretching of
marketing and travel dollars
while still allowing personal
contact between the publisher, artist, gallery, and
client.
Last year, The Thomas
Kinkade Company started
exploring the possibilities of
using video technology as a
sales tool. Each technology
works slightly differently in
its scope. The first technology that will be discussed is
Skype, which is a one-one
solution (i.e. one person to
one person). The next solution is uStream.tv, which not
unlike the television, is a
one-many solution. Finally,
ooVoo is a conferencing
package that hooks up to
six individuals on one conferencing bridge. Each solution is free and can run on
either a Mac or Windows
platform.
Skype
The first video product
that will be explored here is
Skype (www.Skype.com).
The developers of Skype
have designed a proprietary
compression package that
gives participants great
sound and video quality.
In fact, the quality is so
good that many Internet
broadcasters prefer Skype
calls over the traditional
phone calls for their call-in
shows.
Here is an example of its
application. Several months
ago, a well known artist had
to go in for some emergency
surgery. Unfortunately, the
surgery coincided with a
weekend of gallery events.
As an early adoptor of the
Skype technology, the artist
proceeded to establish a
Skype connection with the
gallery he was to attend.
ART WO
ORLD NEWS
TECHNOLOGY
The owner of the gallery
proceeded to set the event
up so that when an individual
purchased a painting at the
show, they were ushered
over to the gallery’s computer to “ring up” the artist
via the Skype connection.
From his hospital bed, the
artist was then able to speak
to the client about the piece
that they had just acquired.
The artist also did a special
sketch for the purchaser,
which the buyer watched
being created on Skype.
While this situation was
born out of necessity, it
worked so well that the artist
is now considering doing
“Skype appearances” so
that he can be in multiple galleries on any weekend.
If properly advertised within
the gallery, having the
ability to speak directly with
the artist can be a huge
incentive to purchase. And by
throwing in something extra,
like the sketch, the immediate purchase option becomes quite appealing.
wanted to utilize the chat
room features, the technology becomes many-to-many.
The Thomas Kinkade
Company has been using
uStream.tv to broadcast
messages from its artist to
both its dealer community
and to its collectors. The recent release of “Pinocchio
Wishes Upon A Star” featured the artist going live to
tell the dealer community
and then collectors about
the inspiration behind the
work. With relatively little
fanfare, the weekend broad-
While the service is free
of charge, users of this
technology should be aware
that added features like
more advanced screen
graphics and “cuts and
fades” can be achieved
through the use of additional
software and/or hardware.
Depending on the level
of sophistication desired,
prices can range from $500
to $10,000 for software and
hardware solutions. The recommendation would be to
Ustream and
Stickam
There are two major services that offer the ability
to present a live broadcast
over the Internet (www.
ustream.tv and also www.
stickam.com). This technology is considered a “one-tomany” option, though if a
gallery, publisher, or artist
As mentioned earlier, the
ability to “chat” during the
broadcast makes this technology truly interactive. Both
uStream.tv and Stickam
.com include in their software
the ability to moderate the
chat so that potentially offensive contributions could be
locations. Whether the
gallery owner or the artist is
giving a staff training, this
technology allows for multiple computers (three with
the basic service) to conference at once. And unlike
Ustream.tv, all the participants can interact verbally
and receive immediate feedback, just like being in a
conference room.
start at the basic level and
then search out products
that meet the production
needs as they are identified.
Another application that
has been suggested for
ooVoo is to allow the art
consultant to get their best
clients and artist on the line
at the same time to discuss
the artwork. This isn’t a new
concept, as galleries do this
very thing when they invite
an artist to their gallery.
What is different is the
means of conveying the
message. It is also different
in that a pro-active art consultant now has the opportunity to make the pitch with
the artist not just once or
twice a year when the artist
is in-house, but as often as
the artist allows contact.
OoVoo
Quirks
The final product that can
be used as a gallery sales
tool is video conferencing.
Many products are available
on a fee basis, but ooVoo
(www.ooVoo.com) allows
up to three people to video
conference for free. For a
small additional monthly fee,
the company claims that up
to six computers can join in
a conference at once. This
application can also be used
for staff training in different
All the technologies discussed sound really great in
theory. Where the rubber
meets the road may be a different story. First, those in
the art business should note
that these services and others like them are free. The
old adage says that you get
what you pay for. While quality of sound and picture are
pretty good, each technol-
A pro-active art consultant now has the
opportunity to ask the artist to
participate in video conferencing with
collectors in the gallery as often as the
artist allows contact and has the time.
cast allowed several thousand viewers to become
informed collectors of the
latest work. As with Skype,
the technology depends on
having an Internet connection. While the same Skype
camera could be used, a
digital video camera with
better optics is recommended.
ART WORLD NEWS
filtered out before being
viewed by the general public.
PAGE 37
TECHNOLOGY
TECHNOLOGY
ogy has its quirks. uStream.tv, for example, runs
ads next to the broadcasts.
Much to uStream’s credit,
they allow their feed to be attached to another website.
The Thomas Kinkade Company Internet team took advantage of the posting option
and created a unique
Thomas Kinkade viewing
Web page so that the company could control the ads it
wanted the end users to see.
Another point is that
users on the Internet may
have different expectations
than when they are tuning
into network television.
Much of the content is live
and uncensored. Users will
encounter temporary freezing of the screen or odd
VIVIAN’S VOICE
or buy out the lease which
would include moving expenses, etc. Because the
operation of the business is
so necessary, a lease is protection against the termination of the business.
Be sure to read the lease
yourself as well as your attorney. Provisions in the
lease may limit forms of advertising or signage which
may be O.K. with your attorney but not with you. Any
way you look at it—it is protection for the gallery if it is
written correctly.
PAGE 38
audio idiosyncrasies. The
experienced Web user
wants relevant information
in a timely manner, trading
off polished professionalism
if need be to get that information. Those going into
these technologies then will
have to shift their broadcast
end users will also have to
be managed, as connection
speeds and computer hardware will impact the viewing
experience.
Also, with free services
come outages and customer
service is scarce. Always
Know that these free services don’t
come without their downsides. While
robust in most cases, expectations
should be managed for the products.
Always prepare a video event with a
backup plan. For example, maintain a
presence on uStream and Stickam;
for Skype a phone call is a back up and
for ooVoo a conference call.
paradigm if they want to feel
comfortable with the technology. Expectations for the
prepare with a backup plan in
case problems occur. For instance, maintain a presence
Artists’ Deaths
check on the ages of the
recognized artists so as to
be better prepared?
During the ’70s, several
artists died. At the time I had
a moderate priced gallery
and frameshop. My first
artist’s death was Picasso, I
had a few reproductions and
a couple of ceramic pieces.
The day after his death all
that I had of his work was
sold. I met another gallery
owner at a trade show and
he experienced a rise in interest and sales for three to
seven days after an artist
has died, and warned me
to be on the look out. It
was good advice. Especially when it was a local
artist. Hmmm…should I
Well it doesn’t work that
way. But it is something to
be aware of. When Miró and
Dali died in the ’80s I was
prepared. Celebrations,
speakers, window displays
—anything I could dream up.
Recently Andrew Wyeth
died. Invite a speaker one
evening to discuss Wyeth’s
work, setting up a display or
store window. Jump on the
bandwagon of any art event
you can tie your gallery to.
Art history is important to
people, especially in spoonfuls. Clients may not want
on both uStream.tv and
Stickam in case one of the
services does fail prior to a
live broadcast. A backup
plan to Skype can be a traditional phone call and ooVoo’s
backup can be a conference
call. The important thing is to
think through outages before
they happen.
Todd Bales is Director of
Training & Education for
the Thomas Kinkade Company and, as a certified
instructional designer, has
developed and delivered
training to galleries and
trade groups in North
America, the U.K. and the
Magic Kingdom. He can
be reached via e-mail at:
[email protected]. For
The Thomas Kinkade Company, visit: www.thomas
kinkadecompany.com.
art history 101 but they are
interested in art history
“bites.” An artist’s death is
time to celebrate that artist
and others that paint in the
style. Use every opportunity
you can get to promote art
and your gallery. Notice how
network TV jumps on the
films or work of any star
when a death occurs.
Vivian Kistler is a Certified
Picture Framer in the U.S.,
Guild Commended Framer in
the U.K., and she is a Senior Chairholder of the Color
Marketing Group. E-mail:
[email protected] or
call her at (330) 836-2619.
ART WO
ORLD NEWS
NEW DIRECTIONS
SCOTT JACOBS: MAKING A CONNECTION
by Koleen Kaffan
to buy art, but they are also
Artist Scott Jacobs is work- paying for a story. They
ing to meet one-on-one with want something to tell their
his collectors by bringing friends.”
his photorealistic paintings to as
many people as possible through
his representation of
82 fine art
galleries and
HarleyDavidson
dealerships
worldwide.
His work is
also part of
the
Park
West Gallery roster of
artists and is Artist Scott Jacobs stands beside “Members
made avail- Only,” a sold out giclée on canvas.
able
on
some 90 cruise ships. For
Currently, Jacobs is on a
him, a hands-on approach is two-year tour of the world
the best way to connect meeting with the public from
with his collectors.
Sturgis, SD, to Las Vegas,
and starting this month, to
“I really like meeting with different countries around
people and helping them Europe including Holland,
to get some insight into France, Italy, and Greece.
what inspired me to create Later in the year, Jacobs will
my paintings,” he says. “A be heading to Australia and
lot of the time, it’s the New Zealand.
subject matter that brings
them happiness and that
Value in
they can relate to. Being
a publisher and an artist, I Exclusivity
always remember that we
What he has learned
are still in retail. I’m not
only selling my art, but also most from his collectors
a part of myself. You have is that they really value
to make that connection the work that they purwith the collector. They want chase. The more he meets
PAGE 40
with them, the more he also
realizes that for him, creating smaller edition sizes is
important to people and offers more exclusivity of his
giclée on canvas work.
“We cut down our edition
sizes from previous years.
Instead of 500 or 600
pieces, we are releasing editions of 50 or 100. This way,
when people purchase a
print they will know that they
have something rare. Hopefully, it will
hold
its
value, but I
always say
that
they
should buy
what they
love
ultimately.”
paintings, Marilyn Monroe
and Elvis wine images, automotive pieces of Chryslers
and Chevrolet Corvettes,
martinis and pool tables—
each provides galleries with
the unique opportunity of
tapping into a different customer base—one that is
often loyal to their interests.
“Galleries that carry my
work are finding that my art
brings in a whole new clientele,” Jacobs says. “The
Retail
prices for
Jacobs‘
original
work range
f r o m
$4,500 to
$12,500.
Limited editions retail
from $395
to $1,550.
One as- “Patron Silver” is a giclée on canvas in an
pect
that edition of 100, measuring 25 by 32 inches.
J a c o b s
feels gives him an edge in galleries may have events
the art marketplace is the that attract a certain type of
subject matter he paints. person that may not necesWhether it’s his accurate sarily have ever gone to an
down to the smallest detail
Harley-Davidson motorcycle
ART WO
ORLD NEWS
NEW DIRECTIONS
art gallery before. Retailers
can then have more fun attracting these clients and
can hold, for example, a
“Black and Blue” show
where people dress in
leather and jeans and there
is a line of motorcycles
parked outside. The HarleyDavidson brand is worldwide and the average bike
costs between $20,000 and
$40,000 with custom bikes
retailing for more. These
people have the means to
also buy artwork.”
While the imagery of his
paintings is close to his
heart, galleries have a wide
array of work to offer their
customers. “The art is an
extension of a lifestyle
where participants, including
myself, are fiercely loyal.”
Scott Jacobs Studio, located in Rancho Santa Fe,
CA, is a family affair as
Scott’s wife Sharon, the
company president, runs
the office, while their two
daughters Olivia, 18, and
Alexa, 16, work in the
frameshop.
Other employees include
Scott’s nephew Todd, and
Jeff Jenkins, a full-time assistant. Ron Copple has
worked with Jacobs for 16
years and handles sales out
of his office in Denver. Olivia
recently expanded her job
description when she posed
for her father’s painting, “In
Your Dreams,” shown right.
ART WORLD NEWS
Jacobs is also working on a
painting that features his
youngest daughter Alexa.
Scott’s father Dallas also recently posed for the artist
for an upcoming painting
featuring Mount Rushmore
as its backdrop.
In the Beginning
Jacobs didn’t start his career in the art industry as a
painter, but as a gallery
which went on to have three
locations around New
Jersey.
“I slowly began hanging
my own work on the walls,
mostly portraits and drawings. Then one Christmas,
my wife decided to give me
some stretched canvases
and an easel. That’s when I
began to concentrate on my
own art career. It was a
great release. I would work
in the gallery
in the day
and paint at
night.”
Using a
pseudonym
at first, Jacobs was
able to have
conversations with
customers
about
his
work, and
get their true
feelings.
“I
really
w a n t e d
p e o p l e ’s
honest reactions,” he
says.
“I
thought that
if they saw
my name,
“In Your Dreams” is available as a giclée on they might
have
canvas in an edition of 100 ($1,550), and as not
as
a lithograph on canvas in an edition of 295. been
forthcoming
owner. He spent the first with their comments, both
couple of years with a trav- good and bad.”
elling art gallery. That allowed him to build a nest
The more photorealistic
egg, and in 1975 he opened his work became, the better
Reflections on Canvas, the response from cus-
tomers. In 1993, Jacobs
was the first fine art gallery
artist to become officially
licensed worldwide by
Harley-Davidson creating
their Fine Art Program.
Then in 2004, he started
his own publishing company,
Scott Jacobs Studio, and is
now independently licensed
by Harley-Davidson Motor
Company.
Jacobs is also an officially
licensed artist for the Marilyn Monroe Estate, creating
images using their wine
label, Marilyn Merlot. He
credits his gallery owner
days as giving him an important perspective that he
takes with him today.
“One reason that I feel
that I’m successful is that I
was a businessman first. I
know what the other side of
the business involves and I
know how valuable the wall
space of a gallery can be.
The monthly nut for a gallery
can be crazy with the
salaries for quality sales
staff, advertising dollars
spent, and the overhead to
keep the gallery running.”
Future plans for Jacobs
include adding some new
artists to be represented
by Scott Jacobs Studio. He
will also continue appearing
at art and motorcycle shows
across the country, such as
Telephone Scott Jacobs
Studio at (858) 756-6725
or visit the website at: www.
scottjacobsstudio.com.
PAGE 41
NEW ART
The Swing
Springtime in New York
The Howse Collection, located in Los Angeles, presents
“The Swing” by Gerald Schwartz as a giclée on canvas in
an edition of 95 measuring 24 by 20 inches. The retail price
is $950. For further information, telephone (323) 664-7339
or go to the website at: www.thehowsecollection.com.
Pejman Editions International, Short Hills, NJ, presents
“Springtime in New York” by Bob Pejman as an artist embellished giclée on canvas, available in three sizes: 40 by 30
inches ($1,950), 30 by 24 inches ($1,550), and 26 by 20
inches ($1,350). The entire edition size is 395. Call (973)
515-4500 for further information, or go to the website located at: www.pejmaneditions.com.
Where We Once Walked
Delta
Image Conscious, San Francisco, introduces Lorraine
Christie’s “Where We Once Walked” as a poster measuring 32 by 24 inches. The retail price is $35. Telephone (800)
532-2333 for further information, or visit the company’s
website located at: www.imageconscious.com.
International Art Acquisitions, Rochester, NY, debuts Janet
Richardson-Baughman’s “Delta,” an oil on canvas measuring 40 by 30 inches. The retail price is $2,400. For more details, telephone (585) 264-1440 or go to the website located
at: www.internationalartacquisitions.com.
PAGE 42
ART WO
ORLD NEWS
OPEN EDITION PRINTS
Sun Dance
Graphics
Wild
Apple
“African Dreams II”
by Patricia Pinto
“Pumpkin Poppies II”
by Shirley Novak
Image Size:
24" x 24" or 12" x 12"
Item #:
6684-24 or 6684-12
Image Size:
18" x 18"
Retail Price:
$16
407.240.1091
802.457.3003
www.sundancegraphics.com
www.wildapple.com
E-MAIL: [email protected]
9580 Delegates Dr. Orlando, FL 32837
Editions
Limited
Image
Conscious
“Flora”
by Robert Ginder
POSTER
CATALOG
Available now
800.228.0928
800.532.2333
Fax: 415.626.2481
www.editionslimited.com
www.imageconscious.com
4090 Halleck Street Emeryville, CA 94608
1261 Howard St. San Francisco, CA 94103
New York
Graphic
Society
Haddad’s
Fine Arts Inc.
“Patchwork I”
by Judi Bagnato
“Arrayed in Splendor”
by Todd Williams
Image Size:
26" x 26"
Retail Price:
$36
Image Size:
18" x 24"
Paper Size:
19" x 25"
800.677.6947
800.942.3323
Fax: 714.996.4153
www.nygs.com
www.haddadsfinearts.com
129 Glover Avenue Norwalk, CT 06850
3855 E. Mira Loma Ave. Anaheim, CA 92806
ART WORLD NEWS
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Tom Binder Fine Arts / Alexander’s World
825 Wilshire Blvd., # 708
Santa Monica, CA 90401
Fax: (800) 870-3770
E-mail: [email protected]
Alexander Chen
Ken Shotwell
Misha Moracha
Elaine Binder
800.332.4278
Doug Meyer Fine Art • A Secondary Market Specialist & Publisher
Doug Meyer
1775 East 34th Street
Brooklyn, NY 11234
Fax: (718) 375-8007
Tel: (718) 375-8006
E-mail:
[email protected]
www.dougmeyerfineart.com
Sell, buy or trade sculpture, original paintings or limited
editions in canvas, paper or bronze. We deal in
popular artists (but not limited to): Angelo BASSO,
Charles BRAGG, Marc CHAGALL, ERTE, Tamara
de LEMPICKA, Joan MIRO, LeRoy NEIMAN, Pablo
PICASSO, Norman ROCKWELL, Helen RUNDELL,
SAHALL, Andy WARHOL and Michael YOUNG.
Quality service at the lowest price and always
in excellent condition!
www.artman.net
Featured is “Freedom of Religion” by Norman Rockwell.
Contact us for information and seductive pricing on any piece you seek!
Jane Wooster Scott
www.rareposters.com
WOOSTERSCOTT.COM
exclusive publisher of limited editions
18730 Oxnard Street,
Suite 201
Tarzana, CA 91356
Rare Posters Inc
135 Plymouth Street, Suite 412
Brooklyn, NY 11201
www.rareposters.com or www.artwiseonline.com
Toll Free: (800) 378-8899
Overseas: (718) 788-0791
Fax: (718) 788-1491
ACTIVELY BUYING AND SELLING TO GALLERIES AND MUSEUMS
Fax your list to (718) 788-1491 or e-mail to [email protected]
THE LIFE OF RILEY is available as a 22 x 44” hand-embellished Giclée on canvas
Please contact us for a free catalog of new and secondary market editions.
(800) 597-1920 (818) 344-0294 E-mail: [email protected]
AJ Fine Arts Ltd.
Buffet
Frankenthaler
Indiana
Matisse
Picasso
Rosenquist
Chagall
Bacon
Dubuffet
Haring
Johns
Miro
Artists represented and searching
Christo
Dine
Basquiat
Braque
Rauschenberg
Cocteau
Thiebaud
Hockney
Le Corbusier
Leger
Motherwell
Nagel
Calder
Dufy
Warhol
Lichtenstein
Oldenberg
Stella
On-site and on-line appraisals, e-auction services, restoration and order fulfillment programs.
Actively pursuing e-tailers, eBay Power Sellers, auctioneers, collectors and galleries worldwide.
M. Tomchuk Fine Art / Marjorie Tomchuk
Phone: (203) 972-0137
Fax: (203) 972-3182
Web: www.MTomchuk.com
Embossings on
Handmade Paper
Etchings, Woodcuts,
Paintings,
Monotypes
from 1962
“M. Tomchuk Graphic Work”
Catalog Raisonne,
book published in 1989
By appointment only
PAGE 44
Shown is “ Terraces,”
a new release, edition size 100.
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CLASSIFIEDS
CAREER OPPORTUNITY
ART FOR SALE
Full-Time Art Sales Consultant Position
Titus Fine Art has an immediate opening for a career-minded
individual who will work with our dealer-to-dealer wholesale
exhibition program. Wholesale experience in Fine Art and strong
sales record necessary. Salary plus commissions with benefits.
Some travel required.
ARTIZEN
E DITIONS
Dallas, TX
(214) 979-2140
E-mail: dgough@
[email protected] or fax 310.273.2119
artizenfinearts.com
Please visit: www.titusfineart.com
www.artizenfinearts.com
www.elyseartstudio.com
Tel 949.766.6626
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Behr Thyssen Ltd. ..............................................................13
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www.pbuckleymoss.com
212.431.7459
212.925.2550
800.430.1320
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Caspert Management Co. ..................................................21
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800.33.AUCTION
Pease Pedestals ................................................................11
www.peasepedestals.com
847.901.4440
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Chalk & Vermilion Fine Arts Inc. ............................................7
www.chalk-vermilion.com
800.877.2250
203.869.9520
Columba Publishing ..........................................................17
www.viviankistler.com
800.999.7491
Scott Jacobs Studio ............................................................39
www.scottjacobsstudio.com
858.756.6725
858.756.6752
330.836.9659
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800.681.0024
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The Thomas Kinkade Company............................................35
www.thomaskinkade.com
212.245.8287
866.544.4827
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Tru Vue..............................................................................27
www.larsonjuhl.com
www.tru-vue.com
800.438.5031
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Wellspring Communications Custom Book Publishing ..............47
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Art World News, (ISSN 1525 1772) USPS 17661 Volume XIV,
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March, 2009 - Art World News

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