NAFEM Show Booth Walk Through

NAFEM Show Booth Walk Through
www.cardinalfoodservice.com
Why are you Listening?
So often we are very adept at discussing and
training on the features and the benefits of our
products, but we miss the connective tissue that
binds the end user to the product in a powerful way.
Storage
Closet
Stemware:
Shape story with
wine pour video
Room
In each area we will be discussing some key trends
as a way of starting the conversation – remember,
it’s a conversation starter – if they agree or disagree
with the trend – at least the dialog is started and
either way you are able to glean valuable
information on what this particular end-user is
looking for in their specific venue
Outdoor
Perfect
service
•
Our booth is designed to be seen through the eyes
of an end user with designated end-user
environments – each showcasing the needs of these
end-users and how our products can meet those
needs.
Banquet
Flatware Collection
•
Banquet Hotel Bar
Buffet Service
•
Opal Patterns
Health care
Beer / New items
The New NAFEM Booth is set up with a new
perspective in mind.
Employee dining
Cafeteria Service
•
Restaurant Bar
Rooms Amenities
Main Entrance
The Cardinal Target
Hotels: Institutional:
Banqueting
In Room Dining
Housekeeping / Amenities
Bar & Restaurant
Breakfast/Coffee Shop
Buffet
Patio & Pool Bar
Spa
Hospital Café
Private Dining Rooms
Acute Care
Nursing Homes
Schools
Fraternities
Corporate Catering
Sports Arenas
Multi Unit Operations
Hotel Venues – Rooms Amenities
Trends in Room Amenities:
• Use items that express the overall style expression of the
hotel
• Cut glass designs like Karat, Rooms Tumbler, and even Artic
are back in style
• Use attractive and functional plates, stems, and tumblers at
the minibar area to invite usage
• Offer fresh fruit, cookies, crackers to high Level guests, Offer
with plates & knives to make the snacks “homey “and easy to
eat
Cardinal Added Value:
• Variety of small plate sizes to fill several needs within the
room – from serving mini bar treats to soap and amenities
trays.
• Universal stems shapes in smaller sizes to serve red or white
wine – also consider stemless glasses for additional variety.
Patrons will be more inclined to enjoy minibar items if they
will enjoy the indulgence more.
• Coffee service with Opal and Daring Mugs – simple and
durable mugs for use in this most popular and appreciated
amenity.
• Variety of styles and prices for rooms tumblers from basic
stacking to cut glass to styles that speak to a hotels’ individual
personality. Price ranges from fully tempered to basic.
Focus Materials:
• Zenix extra strength and price
• Annealed glassware for price conscious properties.
• Fully tempered strength for the hard knocks of a laundry cart
• Kwarx stemware for elegance in higher end locations
Hotel Venues – Breakfast / Buffet
Trends in Hotel Buffet / Breakfast:
• Small Plates – mini plated servings that reduce food waste by
controlling the portions in an attractive manner.
• International menu choices for all times of the day – It’s all about
choice and comfort for individual patrons requiring special menu
choices, and homey comfort foods from their part of the world.
• Cultural Fusion is becoming more popular – think Asian Fajitas.
These are unexpected and fun ways to serve low cost staples on
the buffet
• Carving Stations are back – but with a new twist using nontraditional game meats, specialty preparations for unique flavors,
and even vegetarian choices served from a carving station.
Cardinal Added Value:
• Zenix Intensity and Tendency are the solution for buffets, elegant
and light weight. It stacks perfectly to conserve space.
• Excalibur stems are universal shape for serving a variety of
beverages from juice and water in the morning to soda and iced
tea in the afternoon.
• Variations, designed to match the Zenix color, provides attractive
serving options for buffets
• Stack Up fully tempered tumblers are space saving stackers with
fully tempered strength and durability.
• Opal and Daring Mugs round out todays’ modern approach to
customer friendly buffets.
Focus Materials:
• Zenix extra strength and durability, stack-ability, Perfect finish that
resists metal-marking
• Fully tempered strength for long lasting ware – 5 times stronger
than annealed glass – and not just the cost of breakage, but the
buffet service interruption with fully tempered glass – safer for
guests and staff
Hotel Venues – In-Room Dining
Trends in In-Room Dining
• Hotels are looking to take the fine dining experience of their restaurant up to the
room, and not just the food, but the experience too, so unique shapes, textures
and specialty /ethnic food plating is becoming important to create an extension
of the dining room.
• Room Service dinnerware has a long setting time before washing, so dinnerware
has to be able to hold up to intense scrubbing and still remain beautiful.
• Along with the dining experience many hotels are offering a wider selection of
wine by the glass to the in-room dining menu. Universal stem shapes and sheer
rim choices will enhance the dining experience.
• Breakfast is healthy! Offerings that make healthy foods fun - Yogurt Parfaits, “fix
your own” ingredients in oatmeal and cereal can take into account several diet
and menu requirements, while creating an elegant service with higher margin.
• Pizza! Pizza! - Pizza is one of the fastest growing categories of room service food
because of the infinity variety of personal choices for toppings. As a comfort food
or snack-food, it can be ordered throughout the day with high margin pricing.
Cardinal Added Value:
• Zenix dinnerware is perfect for rooms service. Easy to clean because of the
Perfect Finish. Warm white body and elegant shapes provide a high end
experience at low cost.
• Pizza Plate is ideal for Pizza service – light weight and attractive design
• Cabernet stem can be used for red or white wine, as well as juice and water.
Focus Materials:
• Zenix extra strength and durability, stack-ability, Perfect finish that resists metalmarking,
• Footed design for plate cover stacking.
• Fully tempered strength for long lasting ware – 5 times stronger than annealed
glass
• Kwarx Stemware sheer rim, strength and universal shape.
Flatware
Trends in Flatware
• Architecturally inspired decorated designs are showing up in
flatware—both elegant and modern.
• Oversized designs, that are weighty, yet balanced – and the
balance becomes even more important as the ware becomes
heavier.
• Texture on the table is an important part of the visual
experience. Flatware needs to complement not overwhelm. Like
a wine and food pairing, the dinnerware and the flatware should
complement, not try to outdo each other.
• Food Service continues to focus on quality and longevity in
18/10 stainless
Promotions
• Our Popular FREE Flatware Promotion is extended through 2013.
receive free flatware when purchasing dinnerware and
glassware from Cardinal.
• Total Tabletop sales are rewarded with an added bonus spiff –
Adding Flatware to your orders boxes out your competition and
puts more money in your pocket.
Key Selling Points
• 18/10 Stainless steel protects the finish. We stand behind our
flatware with a 10 year quality guarantee.
• Various weights and sizes to meet a variety of tastes from large
and bold to simply elegant
• Perfectly weighted in the hand so that food is the only focus
• Available in Silver plate and in Brush finish – minimums apply
Please contact Janice if you would like to have plates and labels from this flatware display.
Hotel Venues – Banquet & Bar
(and great for Country Clubs too!)
Trends in Hotel Banqueting
• Family Style service is a new option between formal and stations/buffet – need to
have serving platters for this trend
• Dessert / Confection Bars and “make your own” bars add fun to the venue And allow
guests to choose foods to meet personal menu requirements
• Colorful trends and expressing individuality – not all matching in table shape or
centerpieces
• Ethnic weddings, and blending of ethnicities will require a variety of serving ware
• Eco-friendly – no disposables – even at outdoor bars – go re-useable plastic
Cardinal Added Value:
• Vintage and Candour with a large variety of serving pieces –up to 50 skus – perfect
for both traditional tables and special shapes for buffet styles – can be decorated
• Zenix Intensity is the most durable product made for this application, and is footed
for plate covers to stack
• Infinity Bone China – available in plain, gold, and silver banded – also excellent for
deco treatments
• Long time patterns: Rondo and Horizon are excellent choices for their wide variety
of serving pieces and traditional design ethic.
• Fully tempered bar and wine stems from Excalibur – special note on FT martini
• Cabernet stems – for elegant bar and banquet sheer rim designs.
• Kwarx stemless and sheer rim tumblers to match or mingle with stem shapes.
• Bar tumblers: Shetland, Beaming, Cabernet Sheer, Island, Excalibur, Stack Up
• Champagne Stems from our C&S collections are all nucleated for never ending
bubbles.
• Outdoor Perfect – ABS plastic, BPA free variety of stems and tumblers
Focus Materials:
• Extra Strong Porcelain with a 5 year chip guarantee
• Zenix Material: 10 year shape on Intensity, 5 year chip on all, scratch resistance,
footed plate, elegant design, un-matched durability.
• Fully tempered strength for long lasting ware – 5 times stronger than annealed glass
• Kwarx Stemware sheer rim, strength variety of shapes to fit your banqueting style
Institutional: Hospitals & Nursing Homes
Trends in Hospitals
• Going Green and reducing waste is pushing more hospitals to consider glass and ceramic
dinnerware - bacteria free products are extremely important to the success of this initiative.
• “Home-ier” settings for café areas give more comfort to patient’s families, as well as a
calming environment for staff
• Recent information on the health risks associated with melamine leaching leave a gap for
Opal and Zenix.
• Growth in breakfast offers in the café especially for staff
• Leveraging the on-site dining areas to cover costs throughout the hospital – so cost
reductions are important
Trends in Nursing Homes
• Resident Centered meal service – “de-institutionalized” now meeting individual needs in
dining. So much more than adding tablecloths - While three meals is the standard, all day
dining is the new trend.
• Inclusion of ethnic varieties to add interest and diversity to the menu
• Not just the dining room anymore – now there are coffee shops, snack bars, and private
dining rooms – think about three levels of care: Vibrant and mobile, assisted living, and acute
care
• All nursing homes have to follow certain care guidelines, but individuality in dining is fast
becoming important in attracting and retaining residents.
• Private Dining Rooms, or Special setting in a section of the dining room for special events –
Weddings. Birthdays, etc.
Cardinal Added Value & Materials:
• Opal Brush colors to offer a variety of menu requirements, - Blue Jean and Cherry have
Pellet Plates
• Pellet Plates in 5 patterns allow dining room to acute care tray service in the same pattern
• Restaurant White – variety of shapes, designs, and patterns to allow décor choices in Opal –
bacteria free, 5 times stronger than ceramic, more hygienic than Ceramic or melamine
• Don’t forget Doctor’s Dining and Board Room Dining – Infinity and Embassy White can be
decorated
• Fully Tempered Excalibur stems and tumblers, Norvege and Stack Up and Granite stacking FT
choices
Institutional: Corporate Catering & Universities
Trends in Schools, Universities, & Colleges
• Healthy eating for this generation of diners – gone are the fried foods, replaced with
healthy choices to meet unique dietary requirements and healthy life styles.
• Choice is the major trend – focusing eating on the diners, not the preparation and
execution of the preparers.
• Fraternities are using their dining services as a major draw to choosing Greek life –
thus increasing revenues by having a full house.
• Items that can be stored & stacked easily, and can be used for multiple purposes are
ideal in these often space acute areas.
• Tray service requires sizes and shapes that fit properly and securely onto the tray
Cardinal Added Value:
• Opal Brush colors and Restaurant White give a clean crisp look with accents of color
• Zenix and Opal are space saving stackers, and both provide unmatched strength,
durability and bacteria free for high use venues
• Candour and Vintage are ideal for use where Ceramic options are best. These
patterns can be decorated with a personal design
• Highest end banqueting – “President’s Club” and private dining are made for Infinity
plain, white or Silver – also easily decorated
• Fully Tempered Stack up, Norvege, & Granite are all ideal for space saving stacking,
and provide strength and durability 5 times longer than regular annealed glass.
• Excalibur universal shaped stems and tumblers are fully tempered strong, and
attractive for multiple venues
• Cabernet Stems are an upgrade for use in Higher end venues.
Focus Materials:
• Opal fully tempered dinnerware provides unmatched strength and durability.
• Extra Strong Porcelain with a 5 year chip guarantee
• Zenix Material: 10 year shape guarantee on Intensity, 5 year chip on all, scratch
resistance, footed plate gives an elegant design, un-matched durability.
• Fully tempered strength for long lasting ware – 5 times stronger than annealed glass
• Kwarx Stemware sheer rim, strength variety of shapes to fit your banqueting style
Beer – New Products
Trends in Beer Service
• Beer continues to focus on differentiation and craft brews are even more reliant on
the proper serving capacities and shapes to accent their carefully styled taste.
• Beer Gardens and outside Beer tasting venues are popping up where weather can
permit.
• Beer Flights bring profits to the table by enticing customers to try and enjoy both new
higher price/higher margin beers, AND new food concepts
New Product Introductions:
Chilwell Fully Tempered Collection
• The gently curving modern shape is designed for maximum tempering strength, and
to fit perfectly into the hand for a comfortable feel.
• 3 popular beer sizes including a 7 Oz. taster, perfect for beer flights!
• Free Decorating Promotion on this Collection!
• Fully tempered glass, 5 times stronger then annealed glass
Martigues & Linz Pilsner - New sizes
• Linz Pilsner is now available in a new 18 oz. capacity. Created for serving Craft beers,
it’s also a great alternative for serving the “skinny cocktail”!
• Martigues, a long popular shape is now available in the popular 20 oz. size. Also
recommended for craft beers, the Martigues shape is a sturdy standard with it’s
heavier sham.
Oslo – Proud Tradition of Northern Beers
• Oslo is designed for a sleek and attractive serving. Heavy sham and tapered shape
make for a great tasting experience.
• 2 perfect beer enjoying capacities 16oz. and 20 oz.
Nucleation Update: Going Forward only the 16 and 20 Oz. Tulipe, 16 oz. Nonic will be
offered with nucleation. Any other glass many ordered with a 5,000 minimum
•
Due to popular demand, we are only offering the above items in stock with
nucleation.
•
Feedback from our customers indicated that the other shapes were not appropriate
for nucleation because the beers serviced did not benefit from the treatment.
Beer
Multi-Units, National Chains, & Restaurants
Cardinal Added Value
• Lead Sharing works! - Let Cardinal sales people help you close when you
need it.
• We’re flexible! - Create a program tailored to your multi-units needs…
• Conversion Promotions make it easier to get to YES! - Free goods, special
pricing, end user focused programs that help you close with style and
margin.
• Special Installation pricing gives the customer what they need to commit,
and creates loyalty to the distributor – we’ll always protect our DSR’s on
any new installation – just make sure you tell us about it, and you are
protected.
• Work Smarter with Multi Units! – reduce complexity in these operations
by showcasing how glasses and plates can be used for different kinds of
service and foods for different concepts.
• Secure your position! –Keep the competition on the outside, looking in.
Selling a full tabletop – including Flatware boxes out your competition for
tabletop and many other categories too!
• Deco programs sell the story! Keep your customer’s brand in front of
their patron by selling deco – it makes for a larger qty. order, and reduces
competition for commodity glass (mixing glasses!). Become their best
solution by solidifying your program.
• Sampling gets it done! - It’s free, easy and FAST from Cardinal in NJ. We
can send to you or directly to your customer. Each piece is labeled clearly
for easy review.
• It’s your Money! – Spiffs are an easy way to put extra money in your
pocket – you did the extra work - Don’t leave YOUR money on the table
Restaurant Bar
Trends in Restaurant Bars and Night Clubs
• Pre-prohibition Cocktails – high alcohol content, so capacitates are getting smaller,
Old fashion choices need an old fashioned style – footed tumblers, coupe shapes, cut
glass designs – think elegant
• Wine choices are going sweet – and Rose’ is on the rise. Smaller ounce capacities
are needed to serve these expensive sweet sips.
• Cocktails are bringing sweet and savory flavors together for unexpected tastes and
textures. Home made bitters, exotic juices, and signature concoctions bring
customers back to their favorite bar for something new.
• Whiskey!! Growing flavor profiles in both tastings and as cocktail ingredients are
fueled by the renewed passion in pre-prohibition styles and flavors. Smaller
capacities for sips of high alcohol content drinks are preferred.
• Drinks “on Tap” add flexibility to service. Sangria made fresh on the bar and
dispensed from a glass urn, dispensing systems for classic cocktails, and Wine Keg
systems allow By the Glass offers to become more robust.
• Sparkling wines and Sparkling cocktails are “skinny” choices
• Food Trends include world fare for world tastes – a blending of ethnicities in food
• Bar menus are downsizing – and offering fewer full course dinners, opting instead
for sharing plates, casual noshing, a less structured, less robust offer centered on
profits and consumer lifestyles instead of “what’s easy for the kitchen to make”.
Cardinal Added Value:
• Elegance Coupe - New Item! small capacity 5 ¼ oz.
• F&D wine shapes for varieties of wine
• Champagne flutes
• Pre-Prohibition cocktail choices – New item is shown here
Focus Materials:
• F&D Crystalline - has a crystal ring
• Sheer rim technology on sheer rim tumblers
• Fully tempered strength for long lasting ware – 5 times stronger than annealed glass
• Kwarx Stemware sheer rim, strength and universal shape.
New Elegance Coupe
5 ¼ oz. 4 ¾” tall
#37652
4 dz case pack
Wine Shapes
Trends in Wine Service
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•
•
•
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Wine stations which allow a greater variety of wine to be “on tap” properly stored and preserved, while
available by the glass. A great way to improve profits on price-ier options and introduce patrons to new
wines.
Comparing 2012 against 2011, the number of wine bottles ordered in restaurants and bars declined 13
%, while the number of wine glasses increased by 4 %. The average bottle costs over $43 and the
average glass costs $9.60 (Source: Guest Metrics 2012)
Growing varietals in wine service: Sauvignon Blanc, Pinot Noir, and Malbec. And declining variety in wine
service: Chardonnay, Cabernet Sauvignon, Merlot, and Pinot Grigio. Despite the loss in share for those
varietals they still held the top spots for 2012.The top 5 varietals for 2012 were Cabernet Sauvignon,
Chardonnay, Pinot Grigio, Merlot, and Sauvignon Blanc. Wine glass shapes must meet those changing
demands.
Guest checks with only wine sales are 25 percent higher than checks with only spirit sales and 78
percent higher than those checks with only beer sales.
8 in 10 “Millennials” consume an alcoholic beverage away from home on a weekly basis. They have
tremendous spending power. They are drinking wine at a much earlier age, immersing themselves in
different categories of spirits, and driving the trend toward sweeter flavor profiles (Source: Technomics)
Product Re-Introductions:
Cabernet Makes Room for more Shapes and Styles
• Millesime now joins Cabernet Collection to provide an updated, angular shape to the line’s existing three
profiles: Tulipe, Ballon, and Young Wines. Millesime, with its 1.2mm sheer rim fits perfectly into the
collection and adds new style as wine varietals change.
• Lima and Primary, now join the Cabernet Collection as perfectly complementary sheer rim stemless wine
glasses.
Expert Black Label Goes Above and Beyond
• Expert is now combined with Optimum Martini and All Purpose Goblet to provide breadth to the cream
of the crop. With it’s impossibly sheer rim of just 0.8mm but the iron strength of Kwarx, the Black Label
collection turns wine into an elevated experience.
• Distinguo and Linely also join the Expert Black Label Collection their sheer rim and heavy sham defy all
barriers of strength with their Kwarx material and elegant style.
Sensation and Exalt Join forces
• Sensation and Exalt have joined together to create a stunning array of mid-priced pulled Stem designs.
Now the collection includes 10 stem capacities ranging from 6 ¾ oz. to 13 ¾ oz.
• Grandioso, perfectly rounded with a heavy sham is the ideal match for the spirit of Sensation Exalt. Sheer
Rims and made of Kwarx Material, the tumblers serve as updated water vessels or iconic mixed drinks to
maximize this highlighted collection.
Stack up – New 11 ¾ oz. Beverage
Booth Exterior