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artla magazine july 2012 Contents 4 6 10 12 14 16 18 Nicole Aronson Roger Morante Jodi Johnson Design The Third Space The Essentials of Art Business Caravaggio’s Secret Revealed ARTree Page 4 This magazine is designed to keep you informed and entertained in the ever-evolving world of ArtLA.com. As the premier company for connecting artists with interior designers, collectors and other art professionals, ArtLA.com is focused on keeping a watchful eye on all the developments in the global art and design markets. We hope that you enjoy our publication, and remember to “like” us on Facebook.com/ArtLA as our profile is updated daily. For submissions, suggestions or comments please contact us at [email protected]. Page 12 Heidi Gray Co-Founder ArtLA.com, Inc. CONTRIBUTORS Tim Broughton Mira Feldon Cover Image: Nicole Aronson ART DIRECTOR Arezoo Bharthania Nicole Aronson Abstract Number 3, Mixed media, 48 x 36 inches Mending a Broken Heart, Mixed media, 48 x 36 inches by impressionistic painters, such as Monet. His Bridge over a Pond of Water Lilies is still one of my favorite paintings. I used to paint it over and over again as a child. My painting, Heaven on Earth, is really an ode to the many paintings he did of water lilies. In quite a few of my abstract paintings, I believe you can see the inspiration of Jackson Pollock. I love his paintings. The colors and the intensity of the paint just jump off the canvas. His pieces are so visually stimulating. I also really enjoy the work of pop artists Warhol and Lichtenstein. I recently saw an exhibit at LACMA of Monet and Lichtenstein paintings of the Rouen Cathedrals and was just fascinated to see how differently they captured the same piece of imagery. It was quite remarkable.” An Expressive Expression Of Abstract Expressionism N ative Angeleno Nicole Aronson is an artist whose awareness of color, shape and evident potent creative streak is clearly defined whenever any art lover views her marvelous works of abstract expressionist art. Almost born with a crayon in hand, Nicole benefitted from parents who enthusiastically encouraged her talents, fanning the flames of her embryonic skills by sending her to private art classes when she was very young. This progressed after her 11th birthday when she began studying under the tutorage of Eli Boodnero, focusing on painting landscapes and still life oil works. She continued her studies at the Gayle Garner Roski School of Fine Arts at the University of Southern California, receiving a B.A. in Fine Arts in 2007. Nicole artla magazine graduated Magna Cum Laude and Phi Beta Kappa. While at USC, Nicole explored abstract painting in acrylic and other other mixed media. Not one to sit on any laurels, Nicole has a sponge like mind for education, and has taken courses in photography, design fundamentals, sculpture, and drawing. Nicole is one of the most creative emerging artists of our times and is looking forward to an undoubtably glowing future. We recently spoke with Nicole to discover more about the passion, the art, and the person behind the art. ArtLA: When did you first discover your talents as an artist? Nicole Aronson: ”I think I was born an artist. I was always painting and drawing, even as a kid. I have 4 artla.com to thank my parents for nurturing and supporting my talents. They saw something in me before I could see it in myself.” ArtLA: What other interests or passions, if any, do you have? Nicole Aronson: ”I have many interests. Among them are fashion, sports, and musical theater. You can see my love of fashion in pieces such as Louboutin Dreams and CHOOsing the Right Shoe. I am also passionate about my volunteer work. I lost my Grandma to ALS (Amyotrophic Lateral Sclerosis) in 2007 and have volunteered with the ALS Association since then. A portion of the proceeds of any paintings I sell through the ArtLA website will go to benefit the ALS Association.” ArtLA: With your abstract pieces, like “Whirlwind,” do you have them predefined before you start or do they evolve through the creative process? Nicole Aronson: ”My abstract pieces evolve through the creative process. I generally start with a couple of colors and/or a shape in mind, in addition to a concept/emotion that I am trying to get across. Then, I really see where the paint and my thoughts take me. As a perfectionist, I find working on my abstract pieces, without everything defined for me, to be a very liberating process. Last year, I was commissioned by the LAPQ (Los Angeles Percussion Quartet) to create an abstract piece to be featured on the cover of their CD, Ritual Dances. I found the process for that piece particularly enjoyable. I started out with a color palette in mind and, after that, I let the music guide me.” ArtLA: Plans for the future? Nicole Aronson: ”I am taking a class through the ArtLA Academy entitled “The Business of Art.” Our homework assignment, to be presented at the end of the course, is to make a list of our goals for the next year. So, I thought to myself, what better place than here to share my main goal for the year to come. That goal is to have a solo show at the James Gray or ArtLA Gallery. In addition, my plans include working on several new series of abstract paintings and continuing my volunteer work.” Nicole Aronson’s artwork is available for view 2012-2013 at the ArtLA Gallery, 2525 Michigan Ave, D5, Santa Monica, CA 90404. Nicole’s art can also be viewed at: http://artla.com/artists/artist.cfm?m=1911 -Tim Broughton ArtLA: What triggered the inspiration behind the paintings at the ArtLA Gallery? Nicole Aronson: ”It’s funny where you find inspiration. It’s often in a place you’d never expect. In the case of the painting I have in the show, Circles, it was a television commercial. I’m a very visual person. Colors and imagery stay with me. I couldn’t get this ad out of my head and thus, Circles was born.” ArtLA: What artists inspire you? Nicole Aronson: ”I started out painting landscapes and still life works, largely inspired artla magazine 5 artla.com Roger Morante ArtLA: How did the “Fire” series come about exactly? Roger Morante: After I had taken some serious photography classes to cover in greater depth the technical aspects, I was invited by the SMFD to cover their training event. Given that I had been “fittested” in order to wear the correct protective equipment needed to get close to the flames, I was able to be in such proximity that it enabled me to capture these amazing images. It is very rare indeed that anyone is able to get so close; In fact my camera eventually melted due to the heat, but thankfully the memory chip survived, as did I! When I got home I looked at the photographs and immediately realized that I was looking at images the like of which I had never seen before. I began to see shapes within the flames, faces, figures, memories and all kinds of amazing stuff. It was a bit like being a kid, when I remember staring at the fire and being mesmerized. These images are exactly as I took them without any computer modification at all. Burning Desire Ghost Rider, Photography, 24 x 28 inches Roger Morante is an artist with fire in his eyes…literally! In his work as a photojournalist Roger recently covered a story about his local Fire Department’s training program, and during the course of this experience Roger was privy to an exercise that involved actually setting fire to a building. Immediately Roger saw an opportunity to transform circumstance into art, and began focusing his camera on the deepest, hottest areas of the flames in order to capture a series of clear and unique images that he has now transmogrified into a collection of works that present the flames as a perceptive catalyst, inspiring the viewer to access the deepest parts of their minds in order to recall the shapes, faces and memories that lurk tantalizingly just below the consciousness. We recently sat down with Roger to discuss his evolution as an artist, his creative passion, and his ambitions as a photographer. ArtLA: When did you first become interested in photography? Roger Morante: “I used to travel a great deal. I have visited over 30 countries, and have lived in Paris, Florence, Czech Republic and as a child I lived in Peru; in fact my first language is Spanish. When I was a teenager living in Paris I began to seriously study art, and continued those studies in Florence some years later. This led me to start adding photographs to my journalistic stories, and from there I developed a greater interest in the technique of photography. Later when I continued my studies in Art History at Santa Monica College I began to become aware of how the camera can be used as a brush and canvas. As an avid sportsman I have always loved the way activity can be frozen in time with the camera. artla magazine ArtLA: What was your first creative endeavor as a photographer? Roger Morante: The first time that I decided to be uniquely creative with the camera was in the summer of 2011 when I was covering the Santa Monica Pier Twilight Dance Series of Concerts, and I remember taking a picture of a saxophone player and being conscious of every parameter available, color, light, composition and background. This picture was published and received some acclaim. 6 artla.com photograph in my head before I have even picked up the camera. I have been working on highlighting the juxtaposition of color and background with various objects. I recently applied these principles while creating images of a historical residence in Santa Monica. I am very pleased with the results. My next project is wherever I am with a camera, and wherever my eye sees the beauty. I am undertaking some more travel this summer and will bring back as much photographic art as I can. I am very excited about the opportunities that I have as an artist right now. Roger Morante’s work can be viewed at http://artla.com/artists/artist.cfm?m=2011 -Tim Broughton ArtLA: What separates photojournalism from creative photography for you? Roger Morante: That’s an interesting question because we now live in a world where the lines are blurred, it is now acceptable to be really creative in both. Journalistic photography IS creative to me. ArtLA: What are your next projects? Roger Morante: I have realized that whenever I look at something these days, I instantly relate to all the dimensions, it is almost as if I am taking the artla magazine 7 artla.com artla magazine 8 artla.com artla magazine 9 artla.com Jodi Johnson Design projects, and Jodi says that it is one of the first things that she considers, “…it’s so very important…its about creating the feeling and the emotion of a space…I will often physically start with a great piece of wall art combined with, for example, a Hans Wegner chair, and a great light fixture, as the immediate focal point upon entry… the art always needs to bring life to the space.” As any designer knows, color is just one vital aspect of an overall design, and here Jodi told us that she leans towards minimalism at the outset, preferring to begin with a white space, and creating layers on top, almost like a gallery. “I have to get to know the personality of the client in order to select artworks that reflects who they are, their experiences and their space. I tend to be very considered when it comes to art and also take into account the investment value… using framed posters is a risk I would never take,” she said with a smile. It is always a judgment call when presenting options of pieces to the actual client, too many can be confusing, and not enough can be restrictive, possibly even omitting the presentation of the one piece that the client will absolutely love, so Jodi suggested that “it’s always best to go with a not too many approach, I find using too many can become confusing, especially if they {the client} has limited experience in purchasing art…plus it’s my job to guide them. I have recently started using the ArtLA.com system (Client Portfolio Presentation Application) and have found that it is very easy to collect art samples, anything that expedites the process and looks good to the client is great in my book.” Jodi said, adding that the most challenging aspect for her is to ultimately narrow down the selections, “…especially when I can find so many great pieces!” We asked Jodi about contemporary artists that she has favored, and her personal slant has been towards photographic artists, “…I am very excited about artists like Richard Misrach, especially his “On The Beach” series, Massimo Vitali, Marilyn Minter and Jeff Divine with all his classic surf culture Beauty Is In The Eye Of The Designer Los Angeles based interior designer Jodi Johnson began her interest in critical visual appreciation with what she describes as “an aesthetic obsession,” with clothes (after being a professional model and designer). These experiences and opportunities for education in design took her to 2004, when she began to turn her evident compositional skills solely to interior design, specializing in residential projects. Since then she has been commissioned to create living spaces in many Southern California locations, Hawaii, and also on the East Coast, including Vermont. We recently spoke with Jodi about the design process, the importance of art, and her plans for the future. Art is a vital ingredient in almost all design artla magazine 10 artla.com photographs…I love those!” Many designers have experienced what they describe as “unusual” requests from a client, so we inquired with Jodi about any projects that were strange, or at least unorthodox, and she said that she has never considered anything to be in that context at all, telling us that, “every space is unique and they all have there own challenges and inspirations, in some curious way each of them is “unusual” in the truest sense of the word.” Jodi Johnson continues to work on residential projects but has also begun work on a brand new venture that will specialize in creating therapeutically centered design elements in living environments for people who have suffered specifically difficult events in their lives. Jodi said that, “our living spaces have a profound effect upon our state of artla magazine mind, and we usually take that energy out into the world with us. This service is really designed to help people who have had some form of emotional trauma, including substance abuse, problematic familial circumstances, divorce, single parent experiences...you name it! I intend to help them to design a living space that is focused upon creating a sanctuary that will encourage the individual to tilt towards happiness, self-confidence and productivity. It’s an area of personal recovery that is often overlooked, but is vitally important to a person’s overall improvement and well being, I mean they will most likely spend most of their time in their home so how can it not have a powerful effect?” Jodi Johnson can be contacted at Jodi Johnson Design (310) 570-9994 email: [email protected] -Tim Broughton 11 artla.com The Third Space All Tied Up! As human beings, we are constantly transforming the space that surrounds us. For good or ill, we are capable of making a great impact wherever we go, from massive environmental change to simply redecorating the living room. How often, though, do we think about the conceptual reasons we change spaces? The transformation of a space can happen utilizing a variety of materials. The most elementary base material, with a lot of time and the vision of an artist, can rise beyond its initial purpose and become thought-provoking, conceptual, even ethereal. Just as carbon and water make up human beings, many of today’s artists create pieces that are much greater than the sum of their parts. Believe it or not, The Third Space is constructed entirely from zip ties. A total of 52 graduate and undergraduate architecture students artla magazine bicentenary of the Munich Academy of Fine Arts. The installation was conceived to be an experiment that combined the work of all three divisions of the “Interior Architecture” faculty, comprising interior design, product design and designing free space. Intending to communicate the interdisciplinary basic idea of the study course in full size, 52 students created an installation in order to make interior space sensible instead of just showing a retrospect of the students work. The project deals with sociological terms such as profiling, community and privacy, translating them into specific spacious situations. Questions that arose included “Is there interior design without form? What are the real qualities of good design? How do interior spaces correspond with outdoor spaces? The visitor is dipped into an abstract yet tangible landscape of light. The installation reminds the visitor of a bird`s nest and invites them to “cocoon” in woven construction. During the exhibition guests were also able to take a very special bath in the “light-shower” or playfuly explore a tent-like structure made of braided mesh, reminiscent of a spider’s web. The students were organized in teams and were responsible for curating the entire show by creating the concept of the exhibition. It is impressive to find such sensuous quality, and great flexibility with this unique material. After very successful shows in Munich and Dresden, the installation was presented in a new modification. In November 2008, The Third Space was exhibited at the annual “Designers` Saturday” in Langenthal in Switzerland. It is one of the most important design events in Switzerland and “The Third Space” won the Designer’s Saturday Award, after being nominated in the category for “Best Stand Design”. It is a natural progression for an installation of this nature to get recognition across the pond, and this team of young designers was overjoyed when they learned that Swissnex San Francisco, a platform for the exchange of knowledge and ideas in science, education, art, and innovation, entered The Third Space for the 2012 Burning Man Festival. The Third Space will be featured from August 27 - September 3, 2012 in Nevada’s Black Rock Desert. - Mira Feldon spent 17,000 hours weaving and knotting 1,292,300 recyclable cable ties with their hands to create an astonishing interior landscape. The idea of this interior art is to highlight the three types of space that humans create: places of retreat, places of communal living, and places of self expression. The above area, which receives its form from halogen balls netted with zip ties, provides ample and relaxing seating for large groups of people. The images here show one of the cocoons of retreat. Isn’t it incredible how over one million zip ties can be used? It is hard to imagine the amount of time that goes into something like this – the monotonous repetition and the necessary attention to detail required is truly astounding. The award winning installation The Third Space, was first shown in Munich, Germany at the Pinakothek der Moderne, on the occasion of the 12 artla.com artla magazine 13 artla.com The Essentials Of Art Business “Most insurers who are insuring a gallery or personal collection will insist on state-of-the-art security for both fire and burglary prevention.” -David Genser Art Insurance Art insurance is one of the most important aspects of making sure that a work of art is protected. Whether you are an artist, a collector, a gallery or a museum, this is one field of your business that it would be foolish to ignore, to say the least. When you need to insure your piece, what is the best way to do it, and who are the best people to call? In order to obtain expert advice about this very important subject we spoke with art insurance broker David Genser of Genser Insurance, and discovered that it can be easy to unwittingly make an insurance related choice that could end up being very costly indeed. Many people are under the mistaken impression that their standard homeowners insurance will cover their art valuable collection, but as David points out, “general homeowners insurance will insure art under contents, and therefore only up to the insured contents value. However, if one has an important collection it should be insured under an art policy and that can be with a different company than your homeowners insurance, or a separate policy with the company that does your homeowners insurance…we always recommend a separate policy for both personal and commercial clients.” One of the parameters that you have to take into account is the security of the location where the art is housed, David told us that, “this is an important factor in calculating the premium.” He elaborated by saying that, “most insurers who are insuring a gallery or personal collection will insist on state-of-theart security for both fire and burglary prevention.” So, you own you artwork and it’s time to value it for insurance purposes. Many people are of the belief that it is essential to have the art appraised, but David assured us that, “an invoice will suffice, and sophisticated and knowledgeable collectors will know the current market value of their collection and that should be enough for most underwriters.” We asked David if a policy always covers the transportation of the art and he said that a “proper fine arts policy for personal and commercial insurance should be worldwide, and include worldwide transits. For someone who only wants to insure for the bare minimum premium they can request a quote without transits or without additional locations.” The word specialist is defined as a person who specializes in or devotes himself to a particular area of activity or field of research and it is always wise when dealing with something as important as the insurance of highly valuable and invariably irreplaceable works of art to seek such a person. David recommends that a collector, gallery, artist or museum seek a broker who knows about art and also has a comprehensive understanding of all the important inclusions that are necessary in a worldwide policy. David added that, “they need a broker who represents them and can go to numerous markets to obtain the very best coverage at the very best price.” David Genser has over 25 years experience in art and valuables insurance, and he can be reached for confidential consultations at 781-398-1387. -Tim Broughton artla magazine 14 artla.com artla magazine 15 artla.com Caravaggio’s Secret Revealed A Treasure Trove Of Undiscovered Works “It’s Caravaggio, like nobody has ever seen him before”, is what a pair of scientists, who have discovered roughly 100 unfamiliar early works of the brilliant Baroque master, are promising to bring to their audience. The findings from the archive of the Castello Sforzesco, a castle located in northwest Milan, are in flawless condition and originate from the Stock of Simone Peterzano’s atelier, where Caravaggio had trained as his student. The value of the sketches is enormous, artla magazine even though some art historians are still a bit skeptical. Although, what has been visible so far appears to be very promising. It is discernible even to laypersons that the recently discovered drawings possess Caravaggio’s unique identity, although these early pieces do seem a bit clumsy in their execution. In the margins of the sketches one will find felicitous jottings of a foot here, a beard there, and numerous portrait studies of elderly men and young women, which 16 artla.com Caravaggio later fully incorporated into his work. The remaining sketches are mainly copies, homework assignments and somewhat awkward studies of an extraordinarily talented alumnus. Michelangelo Merisi da Caravaggio (15711610) died at the all too early age of 38 as a result of Malaria. He was persecuted all of his life due to his explosive temper and violent demeanor, and even more so after he killed another man in 1606 after losing a tennis match. This forced him to flee Rome after a bounty had been placed on his head. While he was on the run from authorities, his artwork matured and grew more consummate. This becomes evident when one takes a closer look at his harrowing self-portrait as Goliath. A young David is presenting his severed head to the observer, as if he wanted to say: “Here is what you want, just take my head and leave me alone!” Up to this point, nobody had painted in a manner quite as luscious as Caravaggio. No other artist has adapted a style as dramatic, secularist and capricious as the Milanese mastermind. The human flesh he painted purported to transpire and give off odor, the apples in his still life works had worms and withered leaves - his Realism broke the mold of Mannerism, a style that was prevalent up to this point and therefore revolutionized painting in an unprecedented way. It is hardly surprising that the discovery of his early work, which is valued at 700 Million Euros, has turned out to be quite a sensation in the art world. The market value is one thing, but the artistic and historical value, which is fueled by legends about Caravaggio’s eccentric and adventurous life, is another story altogether. These early sketches could be considered the precursor of the visual documentation of what would become a remarkable life. While they do document the development of a genius during his student years in the period from 1584-1588, while studying under Simone Peterzano who was trained by Tizian, it would be quite a stretch to describe these pieces an “oeuvre” or even an “epochal turning point in Caravaggio’s perception”, as the two historians that made this revolutionary discovery have claimed. The use of these terms appears to be a marketing coup, considering the fact that they plan to publish their discovery artla magazine as a series of e-books on Amazon in the near future. These eBooks will be entitled “Giovane Caravaggio. Le cento opere ritrovate” (The Young Caravaggio. The Hundred Retrieved Works). The goal is to juxtapose a selection of sketches with his later masterpieces, and focus on the characteristic details; thus attempting to reconstruct and explain how the artist developed his unmistakable technique. It is the individual “stylistic matrix” that makes the duo so certain that they have identified the young Caravaggio in Milan. Among the 100 sketches are at least 83 characteristic figures and motives that can be found in his later works. This revelation must certainly be quite a honor for these scientists, who have researched 1,374 drawings in two years and have examined each and every facsimile of Peterzano and his students. “It just seemed unimaginable to us that Caravaggio would not have left any evidence of his four year period of apprenticeship behind”, said museum director Bernardelli Curuz. The thought is so plausible, that you cannot help but wonder why nobody else has ever applied these research methods before, which allowed them to filter the aforementioned 100 drawings from Peterzano’s workshop. Drawings, which most probably are going to surprise the art market even more than the art world. - Mira Feldon 17 artla.com ARTree Deeply Rooted In The Community When Bob Hernandez was faced with a career change, he quickly realized that he had a calling to make some kind of change in the world. Bob has always been a person who enjoyed challenges, big or small and tackled these challenges with great passion. As a California Institute of the Arts graduate, Bob took great joy in discovering his unique gifts as an artist, designer, and later in his career, as he branched out to become a communicator of ideas and visions. Bob has been a Design Director at KCBS, Fox Sports Network, and Telemundo. His multi-media work on The Amazon Jungle and Animals of the World has been on display at The Smithsonian Institute. Though Bob has won an Emmy, and various national and international awards during his career, he has found true joy in seeing the sight of a child or adult’s face light up at the very moment he or she has created something beautiful. The ARTree’s mission is to offer and provide opportunities to explore, create, and cultivate artistic potential for children and adults throughout the community of Santa Clarita. The ARTree’s activities are divided into three categories; Classes, Events and Projects. The organization provides an “Art Sampler” of classes to introduce their students to a variety of art experiences. The ARTree weaves the sampler of classes together through a common theme. The artla magazine last theme was “Urbanology,” and it encouraged a city related flavor throughout the classes. During each class of the six-week course, the ARTree offers visual arts seminars that instruct on painting, origami, sculpture, and collage. Performing arts classes have included story telling, salsa and hiphop dancing, rhythm instruments, and song writing. By offering such a large variety of subjects, the ARTree is able to discover an arts passion in every child who participates. The charity organizers also just completed week three of their seven-week summer program at the Newhall Community Center. During that week, the kids enjoyed African rhythms and mask making, as Paula Dwyer taught a wonderful, creative lesson on the history of masks. She also provided palm husks, paints and brushes so the kids could create their very own masks. Once the paint was applied the kids could adorn them with shells, seeds, and other natural materials, creating a variety of beautiful and unique masks. In addition to arts and crafts, there was also a musical accompaniment. Carlos Lopez and his two sons shared an exciting lesson in rythms, as they brought in a variety of fabulous drums, a keyboard, an amplifier and lots of percussion instruments so that everyone could participate and play an instrument throughout the lesson. The Art Walk falls into the Events catagory; It is a monthly activity that the ARTree engages in, and is an effort by the artists and Old Town Newhall 18 artla.com Association to revitalize the arts in Old Town Newhall. It is also a way for The ARTree to reach out to the community by supplying much needed art activities for children of all ages. The Art Walk typically opccurs the first Thursday of each month and usually starts on Main Street in Newhall, CA. The art of mural painting falls into the Projects category. It started off as an effort for the youth at The Newhall Community Center, in order to keep them busy during the summer months. However, it eventually became a community beautification event, allowing the kids to express their creative potential, while at the same time, giving them pride by contributing to the community in a positive manner. After presenting the idea to the property owners, Mr. Tim and Laurie Crissman, the project was approved and the group was off and running! The Mural Painting Class is a collaboration project between Newhall Community Center and The ARTree Community Arts Center for at-risk responsible citizens, and also give them a forum where they can explore visual art and express their creativity through the use of drawing, color, and painting. ARTree’s involvement with the Newhall Community Center and with the residents of the Valle del Oro area of Newhall has brought more than just art to the community. Through the generosity and talent of the artists, and the leadership of Bob Hernandez, ARTree has provided the youth and their families with an opportunity to experience the arts and take pride in their neighborhood through creative beautification projects that help to revitalize the downtown Newhall area. ARTree is an exemplary effort, that is going to make living in the Valley richer not just for children, but for the community as a whole. For more information, please visit http://theartree.org - Mira Feldon teens. The objective of this project is to support, teach and encourage life skills such as goal setting, decision-making and teamwork, through the creation of an art mural. The goal is for the students to integrate these newly acquired skills into their lives as they develop into productive and artla magazine 19 artla.com unique and elegant picture frames _______________________________________________ Absolutely beautiful Beverly hills - west hollywood picture framing gallery Thanks for viewing artla magazine For advertising enquiries: email Tim Broughton at [email protected] or call 310.586.9789 9685 little santa monica blvd. Beverly hills, ca 90210 phone 310 . 278 . 4798 fax 310 . 278 . 4703 www.bhpictureframing.com artla magazine 20 artla.com artla magazine 21 artla.com