cooper tire dealer`s - Cooper Tires: Home Page

COOPER TIRE DEALER’S
AIM MANUAL
THE POWER TO SELL MORE COOPER TIRES
IS IN YOUR HANDS. LITERALLY.
Cooper is committed to helping you succeed by providing
you with tools to drive your business’ needs every step of
the way.
COOPER BUSINESS CONNECTIONS
www.CooperBusinessConnections.com
AIM
AIM FOR HIGHER SALES WITH THIS TOOLKIT FROM COOPER.
ADVERTISE
IDENTIFICATION
MERCHANDISE
Your online connection to Cooper’s business partners are highlighted in this
AIM manual. This is a one-stop source where you’ll find links to marketing tools
and information to help you promote and sell the Cooper brand.
This toolkit provides marketing tips in the areas of:
ADVERTISING • IDENTIFICATION • MERCHANDISING
These key tools will put you in the driver’s seat when
it comes to attracting new customers and improving
relations with existing ones.
2............. Cooper Business Connections
3............. How to Advertise: Putting It All Together
5............. Advertising Tools
11........... Identification Tools
13........... Merchandising Tools
16........... eCooper University
17........... Cooper Logo: Execution Guidelines
2
HOW TO ADVERTISE:
PUTTING IT ALL TOGETHER
Identify what attracts customers to your business. Use those
particular services to craft your advertising message. Draw
from the list below when assessing the strengths of your
business to craft your advertising message.
YOUR PEOPLE
Trained, knowledgeable technicians.......................................................................... 
In-depth knowledge in diverse vehicle service needs................................................... 
In-depth knowledge to handle medium and heavy-duty commercial vehicles.................. 
YOUR FACILITIES, EQUIPMENT AND PARTS
Clean, organized, fast-paced sales area..................................................................... 
Name-brand tires and parts..................................................................................... 
Special tire-servicing tools....................................................................................... 
YOUR CUSTOMER SERVICE
Major credit cards accepted.................................................................................... 
Inviting and comfortable waiting area........................................................................ 
Appointments available by phone or online................................................................ 
Preferential and prompt treatment given to customers with appointments...................... 
Convenient business hours for people in your market.................................................. 
Adjacent to a shopping center or near major employment areas.................................... 
Service warranties.................................................................................................. 
Courtesy transportation service................................................................................ 
On-time service..................................................................................................... 
Quality control inspection........................................................................................ 
YOUR SERVICES
Tire replacement.................................... 
Tire rotation.......................................... 
Wheel balancing.................................... 
Shock absorber replacement................... 
Battery charging.................................... 
Brake replacement................................. 
Air conditioning..................................... 
Cooling system...................................... 
ADVERTISING BUDGET
Tire puncture repair.................................. 
Ride/vibration diagnosis............................. 
Oil and filter change................................. 
Front-end alignment.................................. 
Tune-ups................................................. 
Exhaust systems...................................... 
Electric repair.......................................... 
Other_____________________________________ 
3%-6% of total annual retail sales volume = $___________________
Determining how much to spend on advertising can be a difficult decision. Planning ahead and
budgeting advertising expenses will help you get the best results for your dollar. Generally, a range
of 3% to 6% of your total retail sales volume should be budgeted each year for advertising.
ADVERTISING
MEDIUM
1ST QUARTER
2ND QUARTER
3RD QUARTER
4TH QUARTER
TOTAL ANNUAL
COST
Television
Radio
Social Media
Direct Mail
Billboards
Store ID
Newspaper
Wearable Gifts
Displays
Online/Digital
Total Planned Advertising Expense $
YOUR PRICING
A posted “menu board” of prices............................................................................. 
Quoted estimate provided before work begins............................................................ 
Guaranteed pricing................................................................................................. 
Competitive pricing for typical tire services................................................................ 
Service specials offered frequently........................................................................... 
3
• S
ince your business volume varies from
month to month, there is a good chance that
your advertising budget will vary also. Yearly
amounts spent on advertising media should be
budgeted into quarterly or monthly amounts.
• In general, you will want to advertise heavily
during the spring and fall, which is the time
when most people are in the market for tires.
• Y
our advertising budget should serve only as
a guideline. It should be flexible and easily
modified based on your business’ needs.
• A
dvertising should be regarded as an
investment – not an expense. Advertising is
an investment that will increase your sales
and build your business. Money spent on
advertising will pay off in the long run.
4
ADVERTISING TOOLS
BUILD YOUR BUSINESS WITH COOPER:
ADVERTISING TOOLS
NEWSPAPER ADS
RADIO
1. Smaller, once-a-week ads are
generally more effective than
large, once-a-month ads.
1. S
tate your Offer
Use a dominant headline and
as few words as possible.
Try to make your ad distinguishably different
from your competitors. Keep your ads’
appearance consistent.
3. Use Illustrations
Use phrases such as, “this weekend only,”
“limited supply,” or “sale ends.”
TOURING
INTRODUCING THE NEW
• No visual image
•A
mount of information listeners
can absorb is limited
TOURING
CS5 ULTRA TOURING
AND WHATEVER ROUTE IT TA
TM
KES.
CS5 ULTRA TOURING
TOURING
!
Housewife: 10 a.m.–3 p.m.
CS5 ULTRA TOURING
Dealer Area
CS5 GRAND TOURING
COOPERTIRE.COM
Cooper CS5 Tourin
g newsprint ad
(5.389 x 7.5
inches)
TURNAROUN
D
COOPERTIRE.COM
Hours: M- F
Dealer Area
7:0 0 - 7:0 0 •
Sat. 8:0 0 - 4:0
TIRE
0
Cooper CS5 Tourin
g newsprint ad
(10.806 x 7 inche
s)
OFF
Offer expire
per visit.
12
%
OFF
GE
OIL CH3.AN
One coupon
Offer expires 12/9/1
per visit.
COOPERTIRE.COM
OFF
AreaDS
Dealer
E PA
BR AK
coupon
s 12/9/13. One
Offer expire
per visit.
25
Offer expire
per visit.
™
Exceeds Industry Standards
for Severe Snow Traction
WIPE R BL ADES
n
3. One coupo
Offer expires 12/9/1
per visit.
ES
BL ADcoupo
WIPEsR12/9/1
n
3. One
Offer expire
per visit.
“The squarest deal
on the roundest tires
TURNAROUND TIR
E
!”
Dealer Area
COOPERTIRE.COM
Hours: M-F 7:00 - 7:00
• Sat.
8:00 - 4:00
Evening: 7 p.m.–Midnight
FRIENDLY DELIVERY WITH“T
A TOUCH
OF AUTHORITY.)
ak
MUSIC:
e the Mon
ey and Ri
de” :50/
10
2013 F
T TMR
(UPBEAT. ENERGETIC.)
SCRIPTS
Midnight: Midnight–6 a.m.
:50/10
and Ride”
(MALE AN
“Take the Money ANNCR:
Now through November 5th,
NOUN
All-Terrain Performanc
e
For All Seasons.
SCRIPTS
FINAL/APP
SCRIPTS
T TMR
ROVED –2013 F
MIDRANGE
7/9/2013
(MALE ANNOUNCER. 40s. VOICE PITCH
TO SLIGHTLY DEEP.
FINAL/APPROVED – 7/9/2013 T TMR
“Take the Money and Ride” :50/10
OFF
%
10%OFF 50 OFF
DS
E PAcoupo
BR AK
n
s 12/9/13. One
Ads.com for all
your Cooper Tire
We offer additio
advertising nee
nal CS5 Touring
ds.
materials onl
ine!
Image Library
LogCOOP
os • Rad
INTRODUCING• THE
io
Scri
ER
pts • Branding
Newspaper Tem
Guidelines
plates • Web Ban
ners • andUnco
more!mpromised
ND TIRE
TURNAROU
%
%
FINAL/APPROVED – 7/9/2013 2013 F
Visit CooperTire
AN GE
OIL CH
coupon
s 12/9/13. One
P.M. Drive: 3 p.m.–7 p.m.
AND WHATEVER ROUTE IT TAKES.
15
A.M. Drive: 6 a.m.–10 a.m.
CS5 GRAND TOURING
TM
10
RADIO LISTENING TIMES AVAILABLE
In the tire business, radio is best
used as a long-term image builder.
FOR YOUR ROAD,
%
3. S
pot Saturation
Schedule a large number of spots
over a brief period of time that
feature special events, a special
seasonal item or a special
price promotion.
Disadvantages
FOR YOUR ROAD,
TM
AND WHATEVER ROUTE IT TAKE
S.
CS5 GRAND TOURING
•M
ost cities have several radio stations,
enabling you to select the one that
best reaches your customers
•P
rices, phone numbers, sizes, etc. are
not easily communicated through radio
INTRODUCING THE NEW
INTRODUCING THE NE W
•N
o competition fighting for listeners’
attention during your spot
• Good Quality Tires
• Good Deals
• Good Service
• Integrity
4. Urge Your Readers to Buy Now
2. C
onsistent Campaign
Schedule enough spots per week
to keep your products and services
in the mind of customers. Consider
using jingles and/or consistent
messages so that the listening
audience develops a familiarity
with your business.
•B
uilds business familiarity in
the marketplace
3. E
very newspaper ad should
tell your readers you have:
Photos and illustrations catch buyers’ interest.
Ads should carry readers’ eyes through the
message easily and in proper sequence.
FOR YOUR ROAD,
Advantages
2. “ FREE” draws customers in.
When designing your newspaper
ad, try to make a “free” offer;
e.g. Buy 3 get 1 free or “free”
road atlas with tire purchase
2. M
ake your Ad Recognizable
1. Know Your Audience
Select the station and time of
day your spot will air based on
what will best reach your
prospective customers.
Cooper offers 30 and 60 second
prerecorded radio spots. Visit
CooperBusinessConnection.com
to download scripts.
REMEMBER:
Planning an Effective Newspaper Ad:
REMEMBER:
CER. 40s
FRIENDL
. VOICE
Y DELIV
PITCH MID
DEEP.
LYER
Y WITH
TO SLIGHT
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RANGE
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to an $80
Cooper
VISA pre-paid card
for
every day road
TOUC
TO
40s. VOICE
H OF AU
MU
SIC: (UP
RITY.)
(MALE ANNOUNCER.
THORITY SLIGHTLY DE
BEAT. EN
A TOUCH OF AUTHO
EP.
WITH trips,
.)
ERGETIC
FRIENDLY DELIVERY
.)
ANNCR:
Nowtires
during the Take the Money and Ride
ETIC.)you buy 4 qualifying Cooper
throug
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(UPBEA
:
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vember
Savings Event.
5th,
Get up to
November 5th,
an
ANNCR: Now through
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Football fans:
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trips, tailgate $80
score $80 for a kickin’
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A pre-pa
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Get up to an $80 9-to-5ers:
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how about $80 towards
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Visit a
participating
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for
reward
towards a Cooper
ner – for
$80
9-to-5ers: how about
that app
A new
forms, and official terms and
conditions.
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’ve
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what driv
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AND up to $80 back for
forms, and pating Cooper
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on, let’
Buy qualifying Cooper Tires at Roy’s Tire Co
and
Wheel
World
s go. today — 3535
Inc.
go.
Central
Park
Boulevard,
Yonkers.
Or
visit
us
online
at
RoysTire.com.
let’s
on,
Life’s a road trip. Come
(:10 tag:
example
copy):
Buy qua
lifying Co
oper Tire
Central Pa
s at—
rk Boule
Ro3535
y’s Tire and
Wheel World
vard, today
Yonkers.
Tires at Roy’s Tire and
Or visit us Wheel World tod
Buy qualifying Cooper
online at RoysTire.com.
ay
online at
rd, Yonkers. Or visit us
RoysTire. — 3535
Central Park Bouleva
com.
(:10 tag: example copy):
For details visit CooperBusinessConnections.com
5
6
ADVERTISING TOOLS
TELEVISION
Advantages
• Reaches a large number of people
• Adds credibility to a tire store
Disadvantages
• TV ads are expensive
• No way to assess retention
• You pay for more coverage than you use
!
Many tire dealers use local television to
advertise. Typically, it is more affordable,
and when executed properly, it is a
powerful advertising force.
ADVERTISING TOOLS
WEBSITE/ONLINE ADVERTISING
REMEMBER:
1. TV is a great way to advertise if your
business is one of the dominant tire
dealers in your market and has enough
stores to service the television
coverage area.
Advantages
2. T
V advertising prices range from
the inexpensive late show to the
high-priced evening prime time shows.
When purchasing TV time, remember
who your prospective customers are
and pick a time and show that they
will most likely be viewing.
Disadvantages
•G
reat visibility
• Low cost
• Easier to target your audience
•S
everal ads will be competing
for customers’ attention
!
Connect with your customers 24 hours a day, 7 days a
week with an easy, affordable website fully customized
with your brand and business.
WEBSITE DESIGN
Cooper has partnered with Net Driven, a lead
provider of websites and Internet marketing solutions
to automotive companies, providing you with the
tools necessary to achieve personalized web design
for your business.
Easy to use. Cost effective. Proven results.
The Internet is the most effective way to get new
customers and is the #1 way local consumers find
tire dealers (not the Yellow Pages). Over 65% of
consumers start their purchase process online, and
without the right website and Internet marketing
program, you could be missing out on more than
1/2 of all potential new customers.
Net Driven. We drive customers to you! Call
877-860-2005 or visit NetDriven.com to learn more.
•
•
•
•
•
Tire Catalog
Service Catalog
Wheel Configurator
TurboSEO
SEO Reporting
•
•
•
•
•
Website Analytics
Mobile Website
Tire Advantage Calculator
Service/Support
and so much more!
For details visit CooperBusinessConnections.com
7
8
ADVERTISING TOOLS
ADVERTISING TOOLS
SOCIAL MEDIA
BILLBOARD
DIRECT MAIL
ON-HOLD PROGRAM
Visit CooperBusinessConnections.com for details.
Advantages
Advantages
• Looks good and is an attention grabber
VALASSIS
Want a better way to market
to your callers on hold?
• Inexpensive form of advertising
• Virtually free
• Almost all Internet users
have social media accounts
Disadvantages
• Exposure time is brief
• Possibility of high exposure
Disadvantages
• Fast and fleeting — customers could easily
ignore your posts. In order to gain leverage for
your business, you must post at least once a
day.
!
Reach new customers by using Valassis’ targeted
mail and online digital display programs.
•G
eo-target consumers based on your
key functional areas and capabilities.
•M
essage may be monotonous
if not changed regularly
•V
alassis targets households at the sub-zip
level, getting your message to consumers
only within your trade area.
For some tire dealers, billboards can be a very
effective means of advertising due to their
round-the-clock visibility.
It’s quick and easy to get started. Cooper
has direct mail, inserts, RedPlum wrap pages,
and digital programs.
Call 734-748-4288 today to get started.
As a Cooper Tires dealer, you may not be happy
with your current on-hold marketing provider.
But there’s good news: representatives at
Cooper acted on your feedback and chose
BusinessVoice as the new authorized on-hold
marketing provider for Cooper Tires dealers.
With BusinessVoice, you’ll receive proactive
content updates on a scheduled basis, as
well as convenient, no-touch equipment, plus
effective content that’s designed to motivate
your callers to ask questions and buy!
•S
cheduled, proactive production
updates throughout the year.
•Y
our choice of messages from
a Cooper-approved list.
•C
reation of up to 4 customized
messages for each update.
A
•R
emote delivery of updates. There are
no tapes, CDs or MP3s to worry about.
A
Targeted Area Map
•E
quipment and installation included
as part of your program.
DEMAND FORCE
facebook.com/CooperTire
• Copywriting services.
Demand Force provides new Cooper dealers
a proven system to increase car count and
drive shop profitability. Find ways to improve
your shop’s performance with a FREE Shop
Diagnostic.
B
For more details, please contact David Tulkin at
[email protected].
B
Automated
Customer
Reviews
• Some available Spanish language content.
For more details or to start your on-hold
marketing from BusinessVoice,
please complete the form
online or call Steve Evert at
419-724-7311.
Search
friendly landing
page
Facebook
Oversized
Service
Reminders
@CooperTire
For details visit CooperBusinessConnections.com
9
Build Your Business with CustomerLink’s
Segment Marketing Research Technology
Customer Retention and New Customer Marketing Program
10
IDENTIFICATION TOOLS
BUILD YOUR BUSINESS WITH COOPER:
IDENTIFICATION TOOLS
Use Cooper Tires’ identification tools for higher visibility,
to build more local awareness and increase sales.
VEHICLE IDENTIFICATION
TIRE AND SPORTS INFLATABLES
As the nation’s premium provider of graphics
and brand solutions, we offer more value than
any of our competitors because of our unique
service differentiators. Whether it’s the deep
intellectual capital of our team, the flexibility to
adapt and scale to each client’s special needs,
or the industry-leading processes we employ to
manufacture the highest-quality products,
Alpine Graphics is a complete brand
solutions provider.
•G
ain high visibility, local awareness and
increased sales with Cooper inflatables.
Perfect for community events, grand openings
and retail sales promotions.
For full inventory, call Nate Dickman,
LeaderPromos at 614-579-5937,
[email protected] or view
offerings on CooperBusinessConnections.com
•C
ustomize your fleet to
maximize your message impact
•F
or more Alpine Graphics information,
visit CooperBusinessConnections.com
GRAM
VEHICLE GRAPHICS PRO
REAR
TRUCK GRAPHICS
OUTDOOR SIGNAGE
•O
ur signage has been recently updated and now
includes vinyl and digital options. Cooper offers
billboard paper at no charge to its dealers.
Contact the advertising department for
details and designs.
PICKUP GRAPHICS
REAR
CT-L3-54
OR
CT-R3-54
CT-L1-54
OR
CT-R1-54
•V
iew our full collection of outdoor signage by
visiting CooperBusinessConnections.com
REAR
CT-L3-54
OR
CT-R3-54
VAN GRAPHICS
CT-L1-22
OR
CT-R1-22
For details visit CooperBusinessConnections.com
11
12
MERCHANDISING TOOLS
BUILD YOUR BUSINESS WITH COOPER:
MERCHANDISING TOOLS
POINT-OF-SALE MATERIALS
These materials include stuffers, wall posters and tire inserts
that showcase the benefits of Cooper’s SUV, Light Truck,
Passenger and Performance tire lines. Our point-of-sale
materials complement any showroom, and should be placed in
prominent areas in order to reinforce key product features.
A
Each advertising medium has its own unique capabilities.
You must select the media that best reaches your
prospective customers.
NTER
COOPER WI
DAY.
HELPING YOU GET THROUGH EVERYDAY LIFE EVERY
helping you
get through
everyday life
Winter
Tire Stuffer
(Free)
every day.
60N010813
CUV / SUV
wM-SA2
PERFORMANCE
TM
SnOw
weAther-MASter
performance
TM
TM
rated
• Severe weather groove design
snow
• Studless
rated
• T, H, V performance
tread compound
• Cold weather V rated winter tire
H&
• Studless
rated
• Severe weather
compound
tire
• Winter tractionperformance winter
high
• Studless
rated
• Severe weather
2
weAther-MASter S/t
weAther-MASter wSC
TM
TM
ice
snow and
traction on
• Excellent
water evacuation rated
• Enhanced
weather
and severe
• Studdable
design
• Directional
weather rated
and severe
• Studdable
winter performance
• Superior
20 (Free)
DiSCOVerer M+S
TM
Ge 16 (Free)
weAther-MASter S/t
2
winter commuting
Visit www.coopertire.com
weAther-MASter wSC
DiSCOVerer M+S SPOrt
/ SLuSH
. . . . ice
. . . . .
. . . . .
. . . . .
. . . . .
. . . . .
7 each)
67 ($12.3
THE NEW
roADS
60F020813
860-O64-50
er
l Banner
NEW! Wintxhure
er 60F010214
3’x 10’ Viny
Broc 25" Post
Training 19"
(Free)
DiSCOVerer M+S
Snow-coVereD
. . . . .
. . . . .
. . . . .
. . . . .
. . . . .
miX . .
9-14-13
INTRODUCING THE
TOURING
or www.coopertire.ca
TOURING
AND WHATEVER ROUTE IT TAKES.
CS5 ULTRA TOURING
CS5 GRAND TOURING
TOURING
FOR YOUR ROAD,
AND WHATEVER ROUTE
AND WHATEVER ROUTE
TM
IT TAKES.
Dealer Area
TM
FOR MORE INFORMATION,
GO TO COOPERTIRE.COM
OR CALL 1.800.847.3777
3D MICRO-GAUGETM Siping
– Superior handling and control
WEAR SQUARETM Visual Indicator
– Convenient, tread-life gauge
STABILEDGETM Technology
– Improved steering and traction
COUPLED SILICA COMPOUND
– All-season performance
(Available on the CS5 Ultra.)
CS5 ULTRA TOURING
COOPERTIRE.COM
CS5 GRAND TOURING
IT TAKES.
CS5 ULTRA TOURING
CS5 GRAND TOURING
60M030813
Winter
Dealer Area
x 7.5 inches)
ad (5.389
TM
• Excellent dry traction
• Stable cornering ability
• Asymmetrical design
FOR YOUR ROAD,
TOURING
AND WHATEVER ROUTE IT TAKES.
TM
CS5 ULTRA TOURING
COOPERTIRE.COM
Touring newsprint
Cooper CS5
COOPERTIRE.COM
Touring newsprint
Cooper CS5
ZEON RS3-S
COOPER
HIGH PERFORMANCE
ULTRA
Dealer Area
Post
Full Line (Free)
CS5 GRAND TOURING
x 7 inches)
ad (10.806
needs.
advertising
Cooper Tire online!
for all your
materials
CS5 Touring
Visit CooperTireAds.com
We offer additional
Guidelines
Scripts • Branding
more!
• Logos • Radio
Banners • and
Image Library Templates • Web
Newspaper
ZEON RS3-A
COOPERULTRA
HIGH PERFORMANCE
TM
ALL-SEASON
• Asymmetrical design
• Dynamic handling
• Wet and light snow traction
TOURING
CS5 GRAND
LUXURY TOURING
TM
TOURING
CS5 ULTRA
LUXURY TOURING
TM
PREMIUM
PREMIUM
• Optimum ride comfort
• Sporty handling
• All-season traction
• Enhanced ride, handling and traction
• Attractive styling
• All-season performance
(T RATED)
(W/V/H RATED)
Dealer Area
60F020813
COOPERTIRE.COM
ads
Black & White
Color and
ad
for downlo
available
s.com
at CooperTireAd
rt
Tire Inse
tire)
(to fit 17"
60J010214
le
om:
downloadab
pertireads.c
Advertise with templates from Coo
NEW!
materials and
Click
ads.c
Coopertire
logging onto
Downl
WSC
TM
WEATHER-MASTER
$
000.
00
SIZE
• bullet point
to fill space
• bullet point point to fill space
• bullet
• bullet point
to fill space
• bullet point point to fill space
• bullet
. . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15
. . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15
90000020140
90000020036
90000020008
90000020037
90000020031
90000020261
90000020159
TRIP. COME
LIFE’S A ROAD
Max
PSI
Max.
Load
BLK 185/65R15
BLK 195/60R15
BLK 195/65R15
BLK 205/55R16
BLK 205/60R15
BLK 205/60R16
BLK 205/65R15
90000020009
Approved
Rim Widths
Tire Size &
Service Description
BLK 185/60R15
Rev.
Tread Depth
205/70R15
BLK Per
Tread
nds
Sect.
mm
90000020034
Overall
32
Width
Width
215/60R15
Diam.
BLK Mile
5.0-6.5
Max
PSI
44
Max.
Load
TM
Overall
Diam.
Sect.
Width
Tread
Width
23.74
7.4
5.75
1102
®
Rev.
Per
Mile
(5.5)
84T
PREMIUM
LIMITED
WARRANTY 7.4 5.75
44 1235 24.45
5.0-6.5
(5.5)
88T
6.10
FREE
45-DAY
ROAD TEST!
7.9
44 1235 24.21
5.5-7.0
(6.0)
88T
6.10
80,000
MILE
TREADWEAR PROTECTION
7.9
44 1356 25.00
(6.0) 5.5-7.0
PREMIUM
LUXURY TOURING
91T
6.77
8.4
44 1356 24.88
(6.5) 5.5-7.5
T-RATED
91T
6.34
8.2
91T
(6.0) 5.5-7.5
44
1356
24.69
6.34
Tread Depth
nds
mm
32
Ship Wt.
kg
lbs
BLACK SIDEWALL
873
11.0
848
11.5
856
11.0
829
11.5
833
11.0
840
11.0
808
11.0
8.7
6.73
793
8.7
6.73
763
18.4
8.4
029142803409
9.2
19.1
8.7
029142803430
8.8
19.9
9.0
029142803416
9.2
20.1
9.2
029142803454
8.8
21.3
9.7
029142803157
8.8
20.5
9.3
029142803065
8.8
21.9
10.0
029142803164
9.2
21.7
9.9
029142803119
9.3
22.2
10.2
029142803133
8.8
22.2
10.1
029142803423
8.8
23.5
10.7
029142803171
8.8
25.9
11.8
029142803560
11.0
LIFE’S A ROAD TRIP. COME ON, LET’S GO.™
UPC
T-speed rated
8.8
8.2
25.67
The CS5
Grand Touring
has innovative
technologies 11.5
44 1389
(6.0) 5.5-7.5
92T
6.34 814
8.2
1477 25.47
and is engineered
for
performance
on real-life
44 real-life
(6.0) 5.5-7.5
94T
6.18 787 11.5
8.2
1565 26.34
roads. (6.0)
The5.0-7.0
CS5 Grand
provides
long lasting 11.0
44 touring
UPC
Ship Wt.
96T
6.73 824
8.7
kg
1477 of25.16
ride
in a wide
sizes to
fit most modern11.0
44 range
lbs comfort
(6.5) 6.0-7.5
94T
rated
1521 26.14
passenger
and
SUVs.
H-speed
44
& vehicles
W, V(6.5)
6.0-7.5
95T
BLACK SIDEWALL
60J010214 2/14
B
M+S Rated
BLK 205/50R17XL
BLK 205/55R16
BLK 205/55R16
BLK 205/60R15
BLK 205/60R16
BLK 205/60R16
90000020189
90000020137
90000020269
90000020210
WEATHER-MASTER WSC
• bullet point
• bullet point point
bullet
TM
WEATHER-MASTER S/T
2TM
DISCOVERER M+S
Replacing the CS4
DEALER IMPRINT
TM
TM
WEATHER-MASTER
WSC
WEATHER-MASTER
S/T2
TM
DISCOVERER M+S
DEALER IMPRINT
LOCAL DEALER
ADDREss, wEb
AnD phOnE numbER
pertire.ca:
or www.coo
pertire.com
www.coohure
tion on
Product Broc
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s for
60M010114
our website
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Check out
Access NE
tion on
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info
updated
.
ter products
Cooper win
E...NOW EVEN
2014!
it’s
The the CS4 Touring
all-season and lowers
to four RECOMMENDATIONS
has up TIRE
the shape
Replacing
inflation
TM
in the tire
REPLACEMENT
provides exceptional
tire wears
original equipment
blend of silica to identify
all-season
generated
heat MANUFACTURER
unique
that as your you to approximate THEreduces
VEHICLE
of premium
owner's manual
Cooper’s
CS5 and improve construction,
tread
Thechange
generation the right to
allowing AND FOLLOW
mileage. and vehicle
CONSULT
fuel placard
vehicle
ALWAYS
on thebetter
reserves
will change
the previous
important tire safety
Tirethis
the approximate
This is a visual indicator
tire’s performance.
of this book for
silica thanCooper
Use the information
Knowing
capacity.
in your load carrying
cover
wear
generation
back
increases
your tires.
times more
second
and
refer to thenew
confidence
rating stages,
of the visual remaining onWARNINGS.
Please
more speed
yousize,
REV. 3-20-14
or obligation.
life
which dramatically
use Cooper’s
TM is at different
pressure,
can givetire
without noticetires
”
first to recommendations.
the tread
or specificationsyou to seek
on your tiresmaterials
will be the and
considerations
“Wear Square
Touring
life remaining inner and outer
issue allowing
compound.
the
coupled
coupled silica
wheel alignment
vehicle. If
tire noise
a possible
SEQUENCE
ensures low
this indicates service.
DUAL PITCH dual pitch sequence
professional
several grooves
TM
A newly optimized
located in
ride and comfort.
during driving
strategically
elements
with premium
STABILEDGE
TM is the bumper
a better
the tread
”
help stabilize
while providing
“Stabiledge
keeping the
tread which steering precision
assists in
the
of the tire’s
TM feature also
good traction.
enhancing
providing
Stabiledge
conditions,
contact area
road. The
feel for the
at the “tire-to-road”
spec information.
grooves open
for up-to-date
so
WEAR SQUARE
wear indicator
Downl
ireAds.com
www.CooperT
BETTER.
™
re.com
___:
AdSto
____
erTire
____
____
at Coop
tities____
____
d quan
printe____
0214
Order____
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r ____60F01
Poste
____
19" x 25"
____
60J010214
___________
____________
Tire Insert ________
REV.
60F02
Cove
Tire Stack0314
60F01
TU R
REV. 3-24-14
to change.
*Artwork subject
CS5 items
Imprintedorders to:
INTRODUCING THE NEW
oducts.com
email
omopr
n@staplespr
t deal on the
roundest tires
• Features Stabiledge technology
• Additional dry handling stability
• Even wear and long tread life
TM
COSMETIC
VALUE
• Touring tread formula for quiet, even
• All-weather traction
• Available in popular sizes
TM
TOURING
!”
TIRE
N A RO U N D
“The squares
ers
• Web Bannry • Logos
Ad Slicks
Image Galle
r*
Standards
Exceeds Industry Traction
for Severe Snow
ALL-SEASON
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treadwear
• Raised white-letter styling
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• Excellent treadwear
• Affordably priced
• Reliable performance
• Black and white sidewall
2-4-14
____
0214
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er ____60N01
____________
" Stuff
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8.5" x 3.75
60J010214
___________
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t
Tire Inser
____________60M010114
___________
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hure
____________60F020314
Product Broc
er_______________
____________
Bann
oor
____
Outd
3'
____
10' x
60F010314
____________
Cover
Tire Stack
for: _______
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Ads.c
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____
____
Visit Coop
lates
• Ad Temp
____________
10' x 3' er
Bann
Outdoor 0314
TM
TM
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Uncompromise
rmance
All-Terrain Perfo
For All Seasons.
COOPER
INTRODUCING THE
TM
GLS
LIFELINER
TOURING
CS3 TOURING
TOURING
Visit cooperworld.net
ers
Web Bann
oad from
RADIAL G/T
COBRAPERFORMANCE
TTER SE
TRENDSE
LINE
and improving
fer
3.75" Stuf
8.5" x60N01
0214
OUR BEST TIR
April
Touring - Available
M+S Rated
LOCAL DEALER INFO
Dealer Imprint
M+S SPORT
TIRES
Approved
Rim Widths
Touring
BLK 195/65R15
BLK 205/50R16
90000020139
90000020264
•
not good
only and
00/00/00
with coupon
Offer good other offer. Expires
with any
DISCOVERER
PERFORMANCE
BLK 195/55R16
BLK 195/60R15
90000020268
90000020212
TM
WM-SA2
COOPERTIRE.COM
90000020138
90000020132
ON, LET’S gO.™
TM
TM
SNOW
COOPER WINTER
90000020136
90000020262
Dealer imprint
WEATHER-MASTER
TM
90000020006
BLK 185/65R15
BLK 195/55R15
90000020188
SIZE
SIZE
• bullet point
to fill space
• bullet point point to fill space
• bullet
. . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15
Sdwl.
Material #
CS5 GRAND TOURING
90000020007
PASSENGER All-Season
90000020142
Tire Size &
CS5 Ultra
90000020135
TM
moRe,
TRIps demand
TIRes.
When WInTeR Road peRFoRmanCe WInTeR
CounT on CoopeR
TM
PASSENGER All-Season
All-Season
CS5 Ultra Touring
029142803126
029142804109
Service Description
BLK 215/60R16
8.6
44 1565 27.17
19
9.2 23.5 11.0
8.6 Fitments:
90000020038
TM
(6.5) 6.0-7.5
848 11.0
96T
6.73 797 11.5
5.75
8.7
029142803713
029142803508
7.4
9.1
26.02
20
BLK 215/60R17
8.6 Chrysler
44 1565Impala,
44 1235 24.45
Minivan,
Chevrolet
Chrysler6.73
300,768 11.5 9.2 24.6 11.2
6.0-7.5
90000020167 6.57 885 11.0
(6.5)
(5.5) 5.0-6.5
96T
029142803744
7.9
88H
8.7
9.1
029142803591
20
215/65R15
8.6
BLK 849
44 1135 23.43
11.0
44 1653 27.01
9.2 26.6 12.1
Nissan
Altima
90000020032
6.57
(6.0) 5.5-7.0
(6.5) 6.0-7.5
029142804000
7.9
85V
98T
9.1
6.73 740 11.5
20
8.7
029142803140
8.6
44 1201 24.41
215/65R16
11.0
BLK 856
44 1709 28.03
9.3 23.7 10.8
6.34
(6.0) 5.5-7.0
029142804116
7.9
87V
90000020161
9.1
(6.5) 6.0-7.5
20
99T
6.54 771 11.5
8.6UTQG
8.7
44 1235 24.21
029142803621
11.0
215/65R17
BLK 829
6.14
(6.0) 5.5-7.0
029142804130
44 1653 26.89
8.8 26.4 12.0
7.9
88H
10.0
5.5-7.0
90000020170
22
(6.5)
8.6
98T
7.44 771 11.0
TREADWEAR
TRACTION TEMP.
44 1356 25.00
11.0
9.2
029142803546
7.09
(6.0) 5.5-7.0
215/70R15
029142804413
8.4
BLK 860
91H
44 1521 26.89
8.8 26.2 11.9
24.3 11.1
8.6 T-RATED
90000020035
(7.0) 6.0-8.0
780
A
A
44 1201 24.09
95T
7.36 774 11.0
825 11.0
9.2
7.09
(6.5) 5.5-7.5
029142803638
029142804147 1609 26.77
8.4
87H
10.0
BLK 225/50R18
22
44
8.8 27.7 12.6
8.6
®
50 1433 25.12
90000020173
(7.0) 6.0-8.0
833 11.0
97T 10.0
7.36 747 11.0
7.01
(6.5) 5.5-7.5
029142803751
9.2
8.4
93V
029142803188
22
225/55R17
8.6
BLK 833
44 1653 27.76
44 1356 24.88
8.8 25.1 11.4
11.0
90000020165
(7.0) 6.0-8.0
7.01
(6.5) 5.5-7.5
029142803072
98T
8.4
91H
6.93 779 11.0
9.0
029142803577
8.6 20.1 9.1
225/55R18
44 1356 24.88
11.0
BLK 840
44 1653 26.61
8.8 27.1 12.3
6.61
(6.5) 5.5-7.5
029142804178
90000020174
8.2
91V
(6.5) 6.0-8.0
10.4
98T
6.93 750 11.0
23
9.0
8.6
029142803515
44 1356 24.69
11.0
225/60R16
BLK 808
6.61
(6.0) 5.5-7.5
44 1709 27.64
9.2 27.9 12.7
029142803775
TM
8.2
91H
10.4
6.0-8.0
90000020039
(6.5)GENERATION
25.67
23 NEW
754 11.5
COUPLED SILICA
COMPOUND
3D MICRO-GAUGE
8.6
99T
6.93
44 1389 GROOVES
11.0
9.0
029142803607
225/60R17
6.61
(6.0) 5.5-7.5
029142803720
1764 27.48
BLK 808
8.2
92H
10.0
9.2 28.5 12.5
25.67
22The
11.5
6.0-8.0
90000020168
secret
to any 44
tire’s traction begins9.0at the6.93
molecular
These
sipes are
innovative
technology
that
allows
the 8.6 100T
(6.5)
727 level.
44an 1389
11.0
814
029142803539
6.65
(6.0) 5.5-7.5WARRANTY
029142804123
225/65R16
8.2 which
92V LIMITED
10.0provides
BLK
25.47
44 1874 28.50
improves 9.3 28.2 12.8
tread elements44
of the
tire to
interlock
stabilizes
the 8.6 22Silica
1477
90000020162
(6.5) 6.0-8.0 exceptional all-season performance,
814 11.0
6.77 729 11.5
102T 11.8
(6.0) 5.5-7.5 TEST!
PROTECTION
9.0
029142804420
PREMIUM
8.2with6.46
94V tread.
029142803553
225/65R17
ROAD
25.47
1929 28.43in the tire and lowers rolling 8.8 28.3 12.9
reduces
heat
This maximizes
contact
the
road
surface to8.6 25.9braking,
BLK
1709tread
44 generated
50
BLK 205/65R15
45-DAY
813 11.0
90000020171
TREADWEAR
(6.5) 6.0-7.5
7.52
PROTECTION
(6.0) 5.5-7.5
029142804154
7.72 763 11.0
8.9
FREE 99H
MILE
10.4
9.6
029142803195
23resistance
for better
mileage.
unique blend
grip
the road
better
and11.0
light 8.6 103T
27.17 Cooper’s
225/70R16
12.3
1521 25.51 in wet conditions
50,000
1709
BLK 820
50 significantly
27
BLK 205/65R15XL
44 fuel
8.8
6.5-8.5
7.40
(7.0) 6.0-7.5 MILE TREADWEAR
90000020164
029142804451
(7.5)has
765 11.0
8.9
95V snow
12.2
99T
W-RATED
25.28
of silica
up to four times
more silica
the previous
resulting in
and increased
traction.
9.4than7.28
8.6 26.9
1433 handling
029142803584
60,000
44superior
11.0
235/55R17
BLK 215/50R17XL
BLK 788
44 1764 27.09
8.8 28.1 12.8
7.40
(7.0) 6.0-7.5 TOURING
029142803089
8.9
93H
90000020166
10.4
in 11.0 8.6 100T
(7.0) 6.5-8.5
738 11.0
V/H-RATED
23
generation
of premium all-season tires9.4
which7.28
dramatically
44 1477 26.30
029142803522
BLK 215/55R16
LUXURY
235/60R16
7.01
1874 28.11
(7.0) 6.0-7.5
BLK 824
performance,
029142804185
8.7
94V MORE
9.2 28.4 12.9
11.3
SIPING44AT1477
HALF-WORN
11.5
25.16
is 11.0 8.6 102T
24.9
90000020160
increases
this
tire’s44performance.
The CS5 Touring
will be
(7.0) 6.5-8.5
real-life
7.28 740
CS5
BLK 215/55R17 PREMIUM (6.5) 6.0-7.5
9.4
793
029142803614
new
7.01
029142803782
235/60R17
90000020272
8.7 sipe
94H The CS5
The
BLK
Grandprovides
Touring has26.14
40%
more
length
remaining8.6 24.9
11.3 to6.5-8.5
44 1929 28.03
9.2 28.8 13.1
the first
coupled
90000020169
44 1521 drivers.
(7.0) use Cooper’s new second generation
11.0
meets
BLK 215/60R15
Ultra Touring
7.28 714 11.5
793
103T
6.0-7.5
that
7.01
9.4
029142804055 1984 29.06
029142803652
90000020133
8.7
95H at (6.5)
half-worn
than
the previous
generation
tire
(CS4).
everyday
235/65R16
14.1
The CS5
26.14
silica11.2
compound.
BLK
31
for
44
8.6 24.6
9.2
innovations
44 1521 and
BLK 215/60R16
90000020163
831 11.0
(7.0) 6.5-8.5
7.20 siping
(6.5) 6.0-7.5
7.28 690 11.5
104T
029142807360
90000020213
95Vconditions
9.4
Therefore,
attechnology
half-worn
the CS5 will 8.9
have more
left
235/65R17
8.6 23.5 10.7
BLK 831
44 1356 24.96
44 2094 30.04
11.0
BLK 215/60R16 real-life
7.0-8.5
90000020172
leading
8.03appearance.
(8.0)
(7.0) 6.5-8.5
029142806479
90000020265
8.9
91H aiding
in
performance1477
and improving
it’s worn
11.3
24.96
24.9
8.6 106T
ASYMETRICAL
TREAD PATTERN
235/65R18
crafted with
50
11.0
BLK 225/45R17
BLK 799
7.0-8.5 consumer.
8.03
(7.5)
029142803737
90000019338
90000020176
8.9
94W
of today’s
11.1 5-rib
8.6 24.5
Advanced
asymmetric tread pattern design reduces
50 TM 1521 25.94
11.0
BLK 225/45R17XL the needs (7.5) 7.0-8.5
7.72
029142804437
90000020870
9.2
95W WEAR SQUARE
Toyota833Camry 8.6 irregular
11.8 wear
26
by allowing tires to be rotated from one side of
44 1389 24.88Maxima,
11.0
BLK 225/45R18XL
AND
7.72
(7.0)
029142804161
90000020880
Nissan
92VThis
is a6.0-8.0
visual wear indicator
so that9.2
as your
tire 800
wears the 8.6 23.9
10.9
the car
to the other. The result is sustained tire performance
Acadia,
Fitments:
44 1477 25.91
BLK 225/50R16
TIRE RECOMMENDATIONS
804 11.0
6.0-8.0
GMC
7.64allowing
(7.0)of
029142803768
90000020260
94Vshape
the visual wear
indicator will9.2
change
you to 8.6 24.9
11.3 wear,
REPLACEMENT
Accord,
with even
less
noise, and increased
overall tread identify original equipment inflation
44 1521 25.79
11.0
BLK 225/50R17
MANUFACTURER
Honda
to
(7.0) 6.0-8.0the tread life remaining on
029142804062
VEHICLE
90000020270
manual
tires.805
KnowingFOLLOW
9.2 your7.64
95Happroximate
THE
12.0
owner's
life.
The
asymmetric
pattern
allows
the outside
of the
8.6 26.5
vehicle
and improve construction,
44 1521 25.75 TEMP. CONSULT
and also
11.0
BLK 225/55R16
774AND
placard
6.0-8.0
7.64
029142804468
the right to change
vehicle
90000020211
approximate
treadTRACTION
life remaining
on
95Vthe (7.0)
ALWAYS
tire safety
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CS5 Grand Touring
PASSENGER
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FOR LIFE’S ROAD TRIPS.
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INTRODUCING
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INTRODUCING THE NEW
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at
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ASYMMETRIC
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WM-SA2 WINTER PERFORMANCE
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m or www.coopertire.ca
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The best technology, innovation and
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• Winter traction
performance winter
• Studless high
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opertire.ca
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Visit www.coopertire
indd 1
Cooper WintVertPosterL.
For details visit CooperBusinessConnections.com
13
14
MERCHANDISING TOOLS
COOPER APPAREL AND GIFTS
MERCHANDISING AIDS
VEHICLE MAINTENANCE
VEHICLE PROTECTION & SERVICE REMINDERS
COOPER TRAINING TOOLS:
eLEARNING
Get you and your team registered for Cooper’s Online Interactive Sales,
Product and Business eLearning Website!
VEHICLE MAINTENANCE (RSC SALES)
PROVIDED BY
(800) 669-0072
www.rscsales.com
RSC Sales Company is a manufacturer
and distributor of specialty products
for the automotive service industry.
Protective floor mats, seat covers, tire
bags and static cling reminder stickers
are just a few of the many items that
RSC provides to shops across North
America. RSC is known for its emphasis
on quality, custom printing, quick
turnaround and flexibility.
Open 8:00 am - 6:00 pm ET Monday - Thursday and
8:00 am - 5:00 pm ET Friday to serve you better.
COOPER APPAREL AND GIFTS (STAPLES)
•O
rder promotional gifts for your customers.
Dealer imprints and personalization is
available for certain items.
•V
iew apparel and gift options by visiting
CooperBusinessConnections.com
UNIFORM PROGRAM
RSC Sales Company prides itself on a
comprehensive product line offering
one-stop-shopping, as well as
professional customer service and
associates dedicated
to making sure that customers get what
they want, when they want it.
•C
all 800-669-0072 for details or visit
CooperBusinessConnections.com
Cooper Tire believes in supporting our distributors and dealers with the very best training support
offered in the Industry. Our online program, eCooper University Training Rewards, is designed to
provide you and your team with the best training and information on selling skills, product knowledge,
Cooper Tire as a company and knowledge about the tire industry. While learning to increase sales and
profits for your Organization, enrolled employees will earn valuable points, which can be redeemed to
purchase a range of rewards from Cooper Tire branded apparel to the latest high-tech gadgets.
The eCooper University Training Rewards program is structured like University, with 100, 200, 300
and 400 level classes in addition to electives. By taking combinations of classes you, your managers
and employees will achieve successive levels of Certification while increasing tire knowledge and sales
skills. Cooper Tire currently offers classes in selling skills, product knowledge and business knowledge
and is adding new classes every quarter. Certification Levels include:
•B
asic Training Certification. This level of training is designed to give everyone a level playing field
of knowledge on selling skills, tire technology, functional performance, working with the Cooper Tire
Company and an overview of the Tire Industry.
•S
ales Specialist Certification. This level is designed to give Cooper Tire customers extended
expertise in selling and servicing the needs of sub-segments within the tire market.
•S
ales Leader Certification. This level is designed to provide greater depth and expertise to Cooper
Tire customers by enhancing their knowledge and skills in tire performance and technology.
•T
ire Business Leader. Designed for managers and principals of tire dealers and distributors.
The Tire Business Leader Certification is focused on providing business training for successfully
managing a tire business with courses that may include marketing, financial management and human
resources.
To find out more and to become registered for the eCooper University/Training Rewards program,
please go to www.CooperMedallion.com and select the training page and follow the instructions!
UNIFORM PROGRAM (CITY APPAREL)
•C
ustomize the look of your business with
personalized apparel for you and your staff
•V
iew full uniform program apparel by visiting
CooperBusinessConnections.com
NEW! COOPER TIRE CREDIT CARD PROGRAM
Dealers can enroll for the new Cooper Tire
Synchrony Financial Credit Card Program by
calling 866-838-0655.
Confidential Competitive Commercial Information
15
16
COOPER LOGO:
NOTES
EXECUTION GUIDELINES
Cooper Tire-approved logos are available through coopertireads.com.
Below are the approved Cooper Tires logos to be used when
advertising the Cooper brand per our corporate guidelines:
COOPER TIRES LOGO STANDARDS
• PMS Blue 288 must be consistently used
in all brand communications, if available
• A registration mark (®) must appear
after Cooper Tires in conjunction
with the logo, as shown
Blue swirl with Cooper Tires
REMEMBER: Use PMS
288 C
288 blue when printing the
Cooper logo in color.
For any questions on Cooper Tires brand
guidelines, please contact Tracy Tackett
Reversed on blue
by calling 419-420-6244 or emailing
[email protected].
Reversed on black
Discontinue the use of “Cooper 100 Years.”
Based on our updated brand message, this
tagline will no longer be used.
17
Stacked (no swirl)
This logo is to be used for signage only. In situations
with extremely limited space constraints.
18
AIM MANUAL
COOPERTIRE.COM
860-M64-5237 11-18-14