Media Kit
Transcription
Media Kit
the one place that can take you any place Media Kit Our Reach Quick Facts: Coverage 99% coverage WTCI serves over 1 million people Over 416,000 households Reaches subscribers of all serviceprovides, including Comcast, EPBfi and Direct TV. Audience Profile 45% have a College Degree 22% Have a Postgraduate Degree 49% Earn $50,000 annually 27% Earn $75,000 annually 65% took an active role in a local civic issue PBS Viewers are discriminating in their television viewing Our Viewers Over 1 million viewers are served each week by WTCI 416,244 households 76 % have household incomes of $50,000 or greater Almost 90 % support WTCI sponsors Our Audience is... Active Civic Minded Educated Uniquely PBS Affluent Quick Facts: The WTCI audience is... 30% more likely to play a musical instrument 23% more likely to invest in real estate 39% more likely to have a vacation or weekend home 44% more likely to attend live theater 44% more likely to have a post graduate degree 45% more likely to have used financial planning or money management counsel MRI, 2010 Doublebase Adults Age 35-64 Benefits: Companies recognized as PBS sponsors are viewed as higher quality** 62% of PBS viewers say they are more likely to purchase PBS sponsor’s products* 74% of viewers believe that PBS sponsors are committed to quality and excellence.** *Statistical Research, Inc. (SRI) **Cone/Roper Worldwide: PBS Image Study Quick Facts: The WTCI audience is... 84% more likely to own $150,000+ in stocks 69% more likely to be a member of local government 46% more likely to have used stock rating services 37% more likely to have a household income of $150,000+ 89% more likely to engage in furniture refinishing MRI, 2010 Doublebase Adults Age 35-64 A Trusted Window To The World PBS News and Public Affairs programming is #1 in fairness and trust Source: ORC Caravan March 2011 Quick Facts: The WTCI audience is... 79% more likely to participate in classical music performances 59% more likely to be a part of charitable organizations 30% more likely to participate in canoeing/kayaking 32% more likely to cook for fun Non-cluttered Environment: Messages Stand Out Total Non-programming minutes per hour MRI, 2010 Doublebase Adults Age 35-64 Results: 74% of PBS viewers are able to recall sponsoring companies Source: Statistical Research, Inc. (SRI) Quick Facts: Sponsors Our Sponsors Include: 212 Market Restaurant Baker Donelson Barnett & Company BASF Bessie Smith Cultural Center Blood Assurance Blue Cross Brainerd Baptist School Bright School Chambliss, Bahner & Stophel Chattanooga Area Visitor and Convention Bureau Chattanooga Theatre Centre Colonial Pipeline Comcast Creative Discovery Museum Dalton Utilities Decosimo EPB First Volunteer Bank GPS Kelly Subaru Lane Funeral Home McConnell Foundation McKay Used Books & CD’s Ooltewah UMC Patten & Patten What Our Sponsors Say…. “Curious George is the cornerstone of our marketing for Pre-K. We’ve been with WTCI for eight years now. Parents tell us when they interview that they’ve seen us on air. The kids even recognize The Bright School Logo.” -Brooke Moore, Director of Admissions, The Bright School Payroll Professionals Raymond James Silverdale Baptist Academy Southern Adventist University St. Nicholas School Tennessee Aquarium Virginia College Women’s Diagnostic Center “By associating ourselves with a public television station that shares our ideals, we are reaching new families that share them as well.” -Ryan Kopet, Girls Preparatory School “Through our sponsorship of ‘The A List with Alison Lebovitz,’ WTCI helps us reach our core demographic – those more likely to use money management counsel.” -Warren Barnett, Barnett & Company Quick Facts: Moms Rule! Over 40% of PBS Kids Viewers are adults over the age of 18 76% of parents watch at least half the time with their kids 79% of Children ages 2-11 watch PBS PBS Kids is the #1 educational media brand 85% of mothers would purchase products and services from a company that sponsors PBS Kids, all other things being equal PBS Kids Programming PBS KIDS: Highly Rated Among Parents Source: NTI Oct. 10-11 PBS Kids 7.24 Playhouse Disney 6.52 Nick Jr. 6.52 Noggin 6.51 Disney Channel Toon Disney Tickle U 6.25 5.67 5.13 PBS KIDS Image Tracking Survey, Harris Interactive Market Research, September 2006, among parents with children ages 2-11. Quick Facts: Over the course of a year 91% of all U.S. Television Households watch PBS (Neilsen NPower, 9/20/20109/18/2011) WTCI can be viewed in over 416,000 households WTCI and PBS programming spans many genres including: Drama, Scientific and Historic Documentaries, News and Public Affairs, Arts and Culture, and Children Iconic PBS Programming Trusted and Honored PBS won 33 Emmy Awards in 2012 (Daytime, Primetime and News & Documentary) 91% of all U.S. households watch PBS programming PBS’s primetime audience is significantly larger than many of the commercial channels frequently cited as competitors, including Bravo (PBS audience is 104% larger), TLC (75%), Discovery Channel (70%), HGTV (58%), HBO (54%), A&E (36%), and History Channel (6%). In addition, PBS’s primetime rating for news and public affairs programming is 60% higher than that of CNN. (Nielsen NPower, 9/20/20109/18/2011) PBS Newshour, Frontline, Washington Week, NOVA and Nightly Business Report were (in that order) rated the most “credible” television sources that reach most opinion leaders. (MRI Doublebase 2009) WTCI Local Productions Quick Facts: WTCI original productions: Untamed Legacy: America’s Wild Mustang– Winner of 3 Emmy Awards From Lookout Mountain to the Valley Below: Our National Park The Ground Beneath Us Antiques Roadshow Behind the Scenes History Makers Road to Riverbend– Won Telly Award and Pinnacle Award, Emmy nominated Heroes from the Valley– Emmy nominated In addition to award winning documentaries, WTCI produces four local shows The A List With Alison Lebovitz Host Alison Lebovitz engages in conversation with both local and national celebrities, getting to know them one-on-one, up-close and personal. First Things First with Julie Baumgardner Host Julie Baumgardner explores ways families and couples can not only avoid crisis, but thrive, by dealing with issues that strengthen our most precious resource, our families. Southern Accents Host Karen Elliott discovers surprising people and places that make the south unique. This multi-Emmy award nominated program is in its 20th year on WTCI. Tennessee Insider Exploring local area public affairs, host and moderator Greg Glover and our panel of insiders discuss community related issues.