Geauga Business Magazine
Transcription
Geauga Business Magazine
geaugaBusiness Fall 2012 Leading the Herd Hastings Dairy Farm: Grade-A Milk Producers and Tourism Destination PLUS: Agribusinesses Ripe for Geauga County pg 4 Learn New Skills and Business Savvy at Geauga WorkPlace pg 10 Prosser Photography Focuses on Technique, Precision pg 12 Publisher Chris Yuhasz Owner, Persistence of Vision, Inc. Editor-in-Chief Margie Wilber Owner, Write 2 the Point Contributing Writers Margie Wilber Ann Wishart Paige Hosier Orvis Denise Tomazic Beth Hallisy Contributing Editors Anita Stocker Design Ellen Seguin Write 2 the Point 1 Leading the herd H a s t i n g s Da i ry Fa r m : G r a d e - a m i l k p r o d u c e r s a n d t o u r i s m d e s t i n at i o n 4 Agribusinesses ripe for Geauga County 8 M i dd l e f i e l d G r e a t L a k e s O u t doo r S u p p l y h i t s b u ll’ s - e y e w i t h c u s t o m e r s 0 1 L ea r n New S k ills a n d B u si n ess S avvy at G e a u g a W o r k P l a c e 12 P r o s s e r Pho t o g r a p h y f o c u s e s o n technique, precision 13 M i dd l e f i e l d l a u n c h e s n e w w e b s i t e with a one-two punch 14 m a g n e t at t r a c t s at t e n t i o n o f g e a u g a c o u n t y m a n u fa c t u r e r s 16 UH Geauga medical center s e n i o r a d u lt a s s e s s m e n t 18 j u n c t i o n a u t o f a m i ly : geauga business leaders since 1931 20 Geauga park distric ts A special thanks to our partners whose financial contributions make this publication possible. Junction Auto Family 1931 Our 81st Anniversary 2012 Geauga Medical Center Geauga Business articles are written and selected for their general interest and entertainment value. Author’s views do not necessarily represent the policies of POV Print Communication, Inc. nor does their publication constitute an endorsement by POV Print Communication or Write 2 the Point. All submissions are subject to space availability and editing. For advertising opportunities or submissions contact POV Print Communication, Inc. Persistence of Vision, Inc. 12021 Ravenna Road Chardon, OH 44024 www.povcommunications.net [email protected] p. 440.286.5616 x222 Write 2 the Point PO Box 385 Newbury, OH 44065 www.write2thepoint.com [email protected] p. 216.410.2395 Leading the Herd Hastings Dairy Farm: Grade-A Milk Producers and Tourism Destination by M a rg i e Wi l b er, Wr i te 2 the Point “Growing up on a dairy farm, you certainly learn discipline and a commitment to purpose.” - Mike Johanns A s newlyweds, the love of cows, farming and dairy production led Lad and Brenda Hastings to Geauga County in search of land that would accommodate a robust dairy farm. Eight years later, Hastings Dairy Farm, located at 13181 Claridon Troy Road in Burton, Ohio, is home to approximately 600 Holstein milk cows, dry cows and 65 calves (0-3 months). Their hard work, passion and tireless dedication are reaping rewards. “My dad, both grandfathers and great paternal grandfather were dairy farmers in California,” beams Brenda. “I have good memories growing up. As a child and teenager, I participated in FFA (Future Farmers of America) and 4-H. Almost everyone I knew either lived on a dairy farm or their families serviced farmers in Tulare.” Lad and Brenda share similar roots. Lad’s father and mother owned and operated a dairy farm near central Ohio, while Brenda’s family dairy farm heralds from Tulare, California. Brenda went on to earn a BS degree in agricultural business with a minor in speech communication from California State University, Fresno in 1992. She continued her education, earning an MS degree in agricultural economics from California Polytechnic State University (CalPoly) in San Luis Obispo, California in 1994. Owning their own dairy farm was always a dream for the couple. California is the biggest dairy producer in the U.S. co n ti n u ed o n pa g e 2 Geauga Business Fall 2012 1 Leading the Herd Hastings Dairy Farm: Grade-A Milk Producers and Tourism Destination co n ti n u ed f r om pa g e 1 “I see dairy farmers – and Lad’s family dairy farm was located in Red Haw, Ohio, near the Wayne/Ashland County border. This farm has been in the family for generations. Lad also continued his education, earning a BS degree in Animal Science from The Ohio State University in 1993 and an MBA from the University of Phoenix in 2003. When Lad and Brenda met at the World Dairy Exposition in Wisconsin in 1995, the connection was automatic. “We always had a goal of owning a dairy farm,” Brenda says. “Shortly after our marriage, we began putting together a detailed plan for the future that included our desired farm size, potential bank loan needed, etc.” This year marks the couple’s 15th wedding anniversary. In 2002, the birth of their first son, Garrett, gave the impetus to investigate dairy farms for sale in California and Ohio. Their desire was to be near family. “We found the right size in Geauga County; formerly the Clearview Dairy Farm,” Brenda says. The Hastings fell in love with the area, excellent condition of the farm, and welcoming agricultural community. Today, Hastings Dairy Farm is committed to providing excellent care of their animals, being responsible stewards of the environment, being good neighbors, and 2 producing a quality product for consumers to enjoy. The Hastings employ nine who help care for the animals and crops grown on 500 rented acres. Crops include corn, grass hay, rye and sudan, used to feed the cows. Two lagoons store manure until it is time to apply this valuable nutrient to the fields. Days remain busy on the Hastings farm. Cows are milked three times a day in a double-12 herringbone milking parlor. Three, free-stall barns comfortably house the mature cows. There are fields to plow, crops to plant and harvest, calves to deliver. For city folks, here’s a little vocabulary lesson. A male cow is a “bull.” Until a female cow has delivered her first calf – typically around two years of age – she is a “heifer,” and when she earns the title, “cow.” More? A “springer” is a heifer getting ready to calve; a “fresh cow” is a cow that just calved. When heifers are three to four months old, they are moved to the Hastings’ heifer farm in Ashtabula County and return when they are getting ready to have their first calf. Milk production on Hastings Dairy Farm is measured in pounds rather than gallons. The dairy averages 1.3 million pounds a month (approximately 8.6 lbs in a gallon). All of the Hastings’ Grade A milk is sold to Middlefield Cheese, located at 15815 Nauvoo Road, in Middlefield, Ohio – manufacturers of awardwinning Swiss cheese sold across the U.S. A successful dairy farm requires excellent care of the animals, Brenda insists. Their cows are kept in temperature-controlled barns. Fans and water mists keep the cows cool in the summertime, while curtains and an enclosure provide warmth in the winter. Hastings’ cows are fed the best feed money can buy, and fresh, filtered water is available to them at all times. She continues, “I see dairy farmers – and people in agriculture in general – as the original environmentalists. We are careful with and respect the land, and we provide the best for our animals.” In the United States, 99 percent of all dairy farms are family owned and operated. Rigorous federal licensing requirements ensure proper care of the animals as well as healthy, safe milk production practices. In addition, Ohio Department of Agriculture dairy inspectors visit dairy farms unannounced to perform inspections five to six times a year on average. With a possible score of 100, dairy producers must score 90 to achieve a Grade-A rating. If unsuccessful, the milk is otherwise termed, “Manufactured Grade,” and while there is nothing wrong with the milk, it cannot be used to make drinking milk. “Our farm is a Grade-A facility,” exclaims Brenda. There are currently 3,062 dairy farms in Ohio; 785 are manufactured-grade dairy farms, many located in Holmes and Wayne counties. Brenda and Lad Hastings on their Geauga County dairy farm. rs – and people in agriculture in general – as the original environmentalists.” “We have been here for eight years, so we are really still a young business. This land is new to us. We took on a large debt, while most family farms are generational,” Brenda says. “We wanted to invest in ourselves. Our business does have its challenges. Dairy farmers are ‘price takers,’ not ‘price makers.’ In other words, we do not set our own price for the milk since milk is a commodity. This becomes very difficult when expenses exceed revenue. This year, our costs are up due to the high price of feed, primarily resulting from demand for corn ethanol and the drought across the Midwest.” Brenda explains that, typically, 50 percent of their monthly expense is feed. This year, the cost of corn will consume nearly 60 percent of their monthly budget. “Unfortunately, we cannot charge more for our milk to offset our feed costs. “You have your ups and downs, and normally over time, you do all right in dairy farming. The trend in the dairy industry is farms are getting larger. You need more cows to break even,” she states, looking out upon the wellgroomed fields this warm, cloudless day. Still, the multi-generational dairy farmers are convinced it is the ideal way of life – both to earn a living and raise their family. Their two sons, Garrett, 9, and Jack, 7, help with chores, which include tidying up the parlor and meeting room in preparation for tours. Geauga Business Fall 2012 In 2011, Hastings Dairy Farm started an agritourism venture, welcoming group tours including bus tours, corporate meetings and employee picnics, school and day camps, Boy Scouts, Girl Scouts, 4H clubs, senior citizens, Kiwanis and Rotary clubs, and even children’s birthday parties. “We encourage groups to consider having a lunch or dinner catered at our farm using local products, and we will provide a tour and educational presentation,” suggests Brenda. Visitors learn how milk is produced from farm to table. One-hour tours take visitors through the milking parlor to watch the cows being milked, to the free-stall barn to see where the cows live, and to the calf area to interact with the calves. Tours can be tailored to any grade level. In 2011, their first year hosting visitors, Hastings welcomed 550 people. In 2012, they will host more than 1,000 visitors. Brenda hopes this part of their business will continue to grow. Hastings Dairy Farm is open to the public for special events this fall. Join them for Tractor Fun Day, from 1 to 6 p.m. September 29; or Crazy About Cows, from 1 to 6 p.m. October 12. The cost of each event is $5/person. See www.hastingsdairy.com for details. $5/person with a minimum cost of $50/ group, available 9 a.m. to 7 p.m. Monday through Sunday. Facility rental for events, including a dairy tour, cost $7/person with a minimum cost of $105/group. Children’s birthday parties are available 10 a.m. to 7 p.m. Monday through Sunday at a cost of $7/child, or $84 minimum for three hours. Brenda insists, “Making our farm available to tour groups is a way we can connect with our community. I want people to see what we do on our farm; observe how our cows live, smell and feel; and learn how milk quality and technology has changed over the years.” The ambitious farmer/mother also documents the ins and outs of her family’s dairy work on her blog, The Dairy Mom. Each Tuesday, she posts photos and shares personal accounts of life on the family farm. Brenda also explains day-to-day decisions tackled and answers consumer questions on the blog. The energetic dairy farmer concludes, “It means a lot to us that we get to apply our lifelong experiences and education to our own farm. We’re proud to call ourselves ‘dairy farmers.’ We hope our two sons will be interested in carrying on that tradition when it’s time for them to take over.” In addition to the special events, scheduled group tours are available through October 31 and will resume in April. The tours cost 3 Agribusinesses ripe for geauga county by Ann Wishart Jake and Dawn Tretheway, owners of Maple Star Farm, Auburn Township 4 “Buy Geauga” is not just a call for area residents to spend their hardearned dollars close to home. Maple Star Farm It is also a philosophy and practice that draws Geauga County With its long rows of vegetables – some covered by portable greenhouse tunnels or row covers – the Tretheway farm catches the eye and the imagination. Venture a little closer, and it will capture the taste buds, too. businesses to partner with each other at many levels, including one of the most basic – food! Family farms have never faded from Geauga’s landscape, and while full-scale agribusiness may take hundreds of acres and dozens of workers, small-scale vegetable operations are making a comeback. Just a few miles apart in Auburn Township, Maple Star Farm and Sirna’s Farm & Market continue to fill niches, blending their chosen lifestyles and environments into businesses that sustain their health and that of those they supply. Jake and Dawn Tretheway, who own and operate Maple Star Farm, have traveled far down the certified-organic produce path, providing five kinds of garlic, red thumb potatoes and pea tendrils that thrill chefs and customers at Chardon’s Bass Lake Inn, Welshfield Inn and Washington Place, to name a few high-end restaurants in the county. Craig and Anne Sirna, who tend and own Sirna’s Farm & Market, combine hydroponic gardening methods with more traditional row cropping to grow enough vegetables to sell at their farm market on Route 44 and at seven community farm markets each week around northeast Ohio. Both operations participate in communitysupported agriculture (CSA) programs, in which customers buy shares of the farm, Craig Sirna explains. In return for their investment, customers receive weekly boxes of produce according to the season – from spicy radishes, mesclun lettuces and snap peas in the early spring to pumpkins and winter squash in the fall. Sirnas Farm Market also partners with a local, corporate, catering business. The farm supplies tomatoes to d’marie inc. in Bainbridge, owned by Mark Seufer and Dianna Dunleavy-Seufer and fast becoming known for its product “Party in a Bag.” The Tretheways, who are in their mid-50s, are passionate about organic gardening. The certification process took several years of religiously following the USDA’s National Organic Program regulations on their 36 acres of family farm, Jake Tretheway says. They also had to submit an $800 application fee and undergo a thorough farm review by inspectors that included testing soil and plant samples for chemical residue. The certification process was rigorous but, thankfully, a one-time event. “Once certified, you remain certified unless something comes up, and they decertify you,” the farmer explains, such as failing to pay the annual fee. They have to sell a lot of tomatoes to cover that fee, he adds with a chuckle. As much as they love gardening, Jack and Dawn Tretheway keep a sharp eye on the bottom line when they decide what to grow at their farm, which is found at the northeast corner of Munn Road and Washington Street. For example, their spiky rows of organic garlic can gross $40,000 an acre. By comparison, in a good year, field corn grosses $1,200 an acre. That makes garlic smell even better – even on the bottom of a shoe. The Tretheways apply the formula to all of their planning and planting. Small, sweet, fingerling potatoes – popular on the gourmet’s plate or in the high-end grocery store – can bring more than $10,000 an acre, he says. They grow about 400 tomato plants; half produce the ever-popular cherry tomatoes. co n ti n u ed o n pa g e 6 Geauga Business Fall 2012 5 Agribusinesses ripe for geauga county “Now that the dust has settled, we need to cook up more products this year,” Dianna says. “Whole Foods likes the Frappé Vino, so that is one direction to go, working within the Whole Foods ‘all natural’ parameters.” co n ti n u ed f r om pa g e 5 Their pea tendrils are used to decorate expensive dishes at restaurants or to garnish a hollowed-out, miniature pumpkin full of custard, Dawn Tretheway adds. Growing vegetables is labor intensive, so the Tretheways were glad their part-time help, Jill Zabrosky, a fourth-year biology major at Kent State University, returned this year to help out. The CSA is a big part of their income. They originally wanted to sell 25 shares at $400 a share. In the end, 30 investors were accepted. “We started the CSA knowing we couldn’t provide 100 percent of the produce,” Dawn notes. “We cooperate with two other organic farmers who produce things we don’t grow.” Sirna’s Farm and Market Craig Sirna is completely invested in the 8,000 tomato plants growing vigorously in three different environments on the family farm’s 13 acres. He knows all of the varieties by name – Mr. Stripey, Mortgage Lifter, Persimmon, Brandywine and Zebra, to name a few – and how to grow them with the least-intensive labor while still producing quality products. A tour of Craig and Anne Sirna’s all-natural vegetable operation reveals an extensive and successful relationship with hydroponics for raising tomatoes, cucumbers, ever-bearing strawberries and green Roma beans. Depending on his needs and the season, the retired police officer uses a couple of commercial systems or one he developed himself to grow the plants in nutrient-enriched water, their roots stabilized in Perlite and vermiculite growing mediums. By controlling the greenhouse climate and pests, the Sirnas can be confident of picture-book produce. “They’re perfect tomatoes,” Craig insists. The vines grow all season, up to 25 feet long, in the greenhouse. With a steady flow of water and nutrients, they produce from early in the spring and sometimes until Christmas. Craig says he has picked his sweetest tomatoes in December. The secret is to keep the system closed, letting in as few bad bugs as possible, Craig explains. He uses the same methods as the organic-certified operations, such as organic sprays and diatomaceous earth to control diseases and some pests. Nonaggressive bumblebees from a Hive in a Box, a Koppert Biological System, pollinate the hydroponic plants. He also buys and releases lace wings, nematodes, parasitic wasps and lady bugs to keep aphids and other common pests in check. “When the pests are gone, (the good bugs) move on,” Craig says. If they can find a meal, they might hang around his high-tunnel gardening plots, which he describes as over-sized cold frames. The rounded tunnels, tall enough to stand in, have walls that stop several feet short of the ground, allowing good ventilation. Woven synthetic fabric covers the ground in the greenhouse. “I don’t like weeding,” Craig says. They roll out the fabric, and Anne Sirna touches it with a torch to make a planting hole. Lettuce, Swiss chard, bok choy and peas, all good farmers market items, thrive in the controlled climate. Produce from the field crops, including most of the tomato Craig Sirna, owner of Sirna’s Farm & Market, Bainbridge Township 6 d’marie plants, find their way to customers’ dinner plates as well. The Sirnas’ own farm produce stand opens June 1 every year, on Route 44 south of Route 422. Off-property farmers’ markets open in April, and the hydroponics provide early crops for those venues, Craig notes. Other popular tomatoes include the most inviting ground cherries, which grow like tiny tomatillos in a husk. “These sell by the pint,” Craig continues. “I just say ‘Here, try one,’ and they buy. I’m big on samples. When you get people to sample, they get educated and they buy.” Farm tours are his specialty, and he likes to educate folks with some of what he learns by researching his field and attending seminars when he can. “I’m not a hoarder – I share my knowledge,” he says with a smile. He credits Anne with choosing the best varieties for the climate, production systems and market. Their daughter Kristen works at the farm market, and daughter Kaitlyn runs the CSA. The farm market built by the Sirnas sells fresh vegetables as well as preserves, frozen beef and pork, wine and various comestibles visitors find hard to resist. Craig Sirna is also a member of the Geauga County Tourism Board and the Geauga County Fair Board. “I try to stay active. I love this county,” he enthuses. Geauga Business Fall 2012 The Sirnas supply ingredients to d’marie inc., where Mark and Dianna Seufer produce hand-made flakey Triangles – a cross between a chip and a cracker, available in six flavors – for dipping in their Vino & Spice all-natural herb blend. The Seufers also created Frappé Vino, a packaged, frozen-cocktail fusion to add to a bottle of wine or liquor. Put all three products together, and you have a “Party in a Bag.” The Party-in-a-Bag concept grew from Dianna’s corporate catering career. Her home-made Tuscan Triangles became so popular at corporate lunches that in 2004, the couple formed d’marie, revamped the recipe to use all-natural ingredients, and started doing everything a fledgling business does to become airborne. “We kept getting orders from wineries,” Mark says. Their customers liked the Triangles for palate cleansers when tasting a variety of wines. They developed the Frappé Vino in that context and added a little wine to their herbal spice dips, making a coordinated combo they débuted in 2006 as Party in a Bag at the Vintage Ohio event at Lake Farmpark in Lake County. The “all natural” label launched d’marie into supplying some area outlets such as Heinen’s grocery store and Cibo’s Restaurant. Whole Foods Market picked them up, taking their product national and to New Zealand, Mark states. which they renovated to their purposes. At times when d’marie production doesn’t command the kitchen space, the Seufers plan to rent space to area caterers who have outgrown their own kitchens and have a business plan and existing market. As demand and space has expanded, so has their workforce. D’marie has 10 employees at the Bainbridge facility and 20 salespeople scattered around the country finding more markets for d’marie. Their sales force stays in touch electronically through email, texting, and Skype when face-to-face communication is necessary, Dianna explains. Meanwhile, new ideas are a priority. “Now that the dust has settled, we need to cook up more products this year,” Dianna says. “Whole Foods likes the Frappé Vino, so that is one direction to go, working within the Whole Foods ‘all natural’ parameters.” “Our end product is not certified organic, but some of the ingredients are organic,” Mark adds. At the end of the day, the average shopper is looking for healthy products, so d’marie eschews artificial sweeteners, coloring and flavoring, Dianna notes. “A lot more people seem to be in tune with that.” For more information on these Geauga County businesses, visit www. maplestarfarm.com, www.sirnasfarm.com and www.dmarieinc.com. That demand fostered more demands, such as a need for a larger workspace. The Seufers found commercial space on West Park Circle Drive in Bainbridge, 7 Middlefield Great Lakes Outdoor Supply Hits Bull's-Eye With Customers G reat Lakes Outdoor Supply in Middlefield, Ohio is more than a place to purchase firearms, ammunition and outdoor gear. Owner Ralph Spidalieri – former police officer, SWAT counter sniper, and outdoor sports enthusiast – designed a store that rivals such outdoor retail giants as Cabela’s and L.L. Bean. Great Lakes Outdoor Supply’s newest location is sure to attract tourists, locals, and a steady flow of online traffic. Spidalieri, 43, of Munson Township, served with the Shaker Heights police force from 1993 to 2006. He then accepted a position with the Geauga Sheriff’s Department, where he worked until 2011. It was the former police officer’s tactical expertise, natural skill, and passion for the outdoors that triggered his desire to enter this line of retail business. Combine those traits with innate business savvy, excellent financial skills, and an old-fashioned work ethic, and that explains how the entrepreneur is hitting pay dirt. “I currently own and operate stores in three locations: Chesterland, Madison and Middlefield,” Spidalieri says. “I spent the past 12 years growing my retail business at this location, moving from Burton to Middlefield 8 by Margie Wilber, Write 2 the Point in 2001. We built a clientele, gained their trust, and know what they are looking to purchase. My stores also cater to the local economy.” Spidalieri chose to relocate his Middlefield Village store to gain more retail space and offer indoor amenities to better serve his clientele. To begin construction on the new store, Spidalieri acquired a business loan through Cortland Bank before contracting local Amish craftsmen to design and build a 32,000-square-foot, timber structure to house more than 20,000 square feet of retail space. The former Middlefield Great Lakes Outdoor Supply was only 5,000 square feet with approximately 3,200 square feet of retail space. Hundreds attended the store’s grand opening on June 30. The new store captures the natural essence of the outdoors. Customers appreciate the craftsmanship of the stunning timber walls, wide-open cathedral ceiling and spacious shelving. A “shooting gallery” entertains spouses, children and guests while others browse the aisles. Merchandise includes firearms, archery, trapping, ammunition, reloading, fishing, kayaks and canoes, ATVs, water sports, and clothing. Inside the store are two archery ranges, one of which electronically scores the archer’s precision and enables up to six friends to compete at one time. “We welcome young people to visit our store and use the available equipment,” Spidalieri says. Already, several youth groups and 4-H groups have found Great Lakes Outdoor Supply a fun alternative to video games and television. “I’m concerned about our youth and wanted to offer a venue for them that was fun, safe and kept them out of trouble.” Spidalieri particularly enjoys the company of his daughter Nicole, 9, at the store, where he is teaching her bookkeeping, product pricing, and “instilling values of hard work and dedication required for success, and the importance of fiscal conservancy.” He has given her full responsibility of managing all of the window decal sales for all three stores. Spidalieri feels blessed to have a business that can afford this experience and attachment with his daughter. The Munson Township resident says he expects this $1.8 million cost of the facility will realize a gross return between $11 million and $15 million annually through online and retail sales. Business owner Ralph Spidalieri at Great Lakes Outdoor Supply. A national direct-mail campaign is in full swing. “We produce in-house fliers and distribute them throughout Geauga County as well as targeted cities throughout the U.S. We have experienced tremendous success in Green Bay, Wisconsin,” Spidalieri describes. “I always had a passion The 2,800-square-foot Chesterland and 14,000-square-foot Madison stores prove to be exceptional retail locations as well. According to Spidalieri, handguns for home defense are the biggest sellers, followed by rifles, bows and ammunition. outdoors. This is the The Middlefield store employs 19, including three in the call center, 11 in retail sales, one full-time and one half-time accountant, and three managers. “I wanted to create a place where my employees are happy and enjoy coming to work,” says Spidalieri. “I want my employees to feel a part of it.” and love for the closest thing I could do to living it every day!” Classes are another attraction for Great Lakes Outdoor Supply. “We offer CCW (Carrying a Concealed Weapon) classes every other Saturday at $99 per class. These are very popular,” he adds. “Sometimes, there are more women in the class then men. I also own an outdoor range called ‘Top Gun’ on Rt. 87, just east of Rt. 528. It is state of the art.” Approximately 56 law enforcement departments train at that facility. “When I was a sniper, it was hard to find somewhere to shoot,” recalls the successful business owner. He purchased the private shooting range and turned it into a fullfledged training center. “I always had a passion and love for the outdoors. This is the closest thing I could do to living it every day!” he exclaims. Spidalieri continues, “I care about the Village of Middlefield and this county. Geauga County is a great place to raise a family and provides excellent health care, good schools, and everything you need is nearby. I am an advocate for small business. I built my businesses by delivering excellent customer service. Big business has eliminated customer service from the equation. Great Lakes Outdoor Supply offers customer service, a quality product and competitive pricing. And unlike the big chains, someone will be here to say, ‘Thank you.’” Geauga Business Fall 2012 9 Skills Business Savvy at Geauga WorkPlace Learn New & by Denise Tomasic Losing a job can leave even the most focused person a bit shaken. Where do you start and how can you expedite the process of finding a job? How do you learn who is hiring and how can you get connected with employers looking for talent? Geauga WorkPlace is a one-stop resource for both job seekers and employers – helping individuals define and enhance critical skills employers look for in today’s market. 10 Geauga WorkPlace, the workforce development division of Geauga County Job & Family Services, is located within Geauga Job & Family Services, at 12480 Ravenwood Drive in Chardon. It is a strong partner with various sectors of economic and workforce development within Geauga County. Partnerships are key to providing relevant resources and services. Some vital WorkPlace partners include, Geauga County Commissioners, GAPP Inc (Geauga, Ashtabula, Portage Partnership), Auburn Career Center, Geauga Growth Partnership, Geauga County Community & Economic Development, Senior Employment Services, Bureau of Vocational Rehabilitation, Veterans’ Services , Workforce Investment Act, and the Ohio Department of Job & Family Services. CONNECTING WORKERS WITH EMPLOYERS Geauga WorkPlace assists individuals seeking employment and employers looking to hire. Resume assistance, re-careering, reemployment, updating computer skills, and available training options are the focus of the transitional team in reference to the job search process. Helping employers recruit, train, and retain top talent in Geauga County is executed through the Business Services Representative in partnership with the WorkPlace transitional team. As a proactive participant in the workforce development arena, it has certainly been an evolution process these past few years. In 2009, at the height of unemployment crisis nationally, WorkPlace focused on helping job seekers prepare for reentry into a stagnant economy that could support few new hires. The goal: teach individuals how to identify their transferable skills, how to network , and how to uncover the hidden job market to create opportunities. Volunteering was a consistent mantra as a way to broaden and sharpen skills and, perhaps, connect to future employers. This advice holds true today, but the workforce landscape has dramatic shifted. Now, the focus is targeting a demand-driven market fueled by employers looking for top Geauga Business Fall 2012 talent and being confronted by a shortage, particularly for skilled labor. In essence, it has become a job-seekers market, and companies need to work a harder to brand their culture to potential employees. In the process, business needs to look at what they are doing to retain their existing talent, explore compensation strategies, and dust off and revise some key job descriptions. The Geauga WorkPlace team has embraced the new workforce direction in many ways – most notably with outcomes being driven more by the needs of business. This involves a two -fold strategy: having a presence in the business community with a listening ear to assess employer’s needs; and redefining the transitional team with an accelerated link to talent and job-matching processes for employers. As with any organization, creativity uncovers programs and partners that help you do more. One such partnership is with the Geauga County Department on Aging. Retirees often looks to “reinvent their retirement” by remaining engaged in the community and workplace in some way. Employers value their experience, trainability, and mentoring skills for an upcoming labor pool. Consequently, job postings are shared with Geauga County Department on Aging, a creative resource for talent. The shortage of skilled labor forged unique partnerships between Geauga WorkPlace, Geauga Growth Partnership, and Auburn Career Center, leading to the development of a pilot program, “Pathways to Promise,” for CNC machinists. Validated by employer need, the program hopes to develop a talent pipeline for local businesses. Please call 440.285.1116 for more information or to sign up for a workshop. Additional free services: Advanced resume session, individualized resume consultation, interviewing workshop, offered by transitional team members. ABLE and GED classes are available with math and writing assistance as well. Veterans • Veterans priority of service •On-site veterans representative Please call 440.285.1119 for more information. Employers •Resource for talent • Access to hiring/training incentives • Assistance with developing job descriptions •Layoff aversion/rapid response •Source of timely information for business •Resource for community and business partnerships Contact : Denise Tomazic, Business Services Representative, for additional information at 440.285.1264 or [email protected] The evolution of Geauga WorkPlace, strengthened by partnerships that engage both business and community stakeholders, has added a new dimension to workforce development in Geauga County. The goal of having “no wrong door for business” and providing some viable resources for talent is now becoming possible through these shared partnerships. Ultimately, isn’t this a win/win for us all as we move forward in an ever-changing economy and become a stronger Geauga County? SERVICES AVAILABLE At a glance, here are some of the services provided by WorkPlace. Job seekers Free Workshops from 8 a.m. to 4:15 p.m. in a state-of-the art career center •Resume workshop •Introduction to Computers • Microsoft Word 2010 • Microsoft Excel 2010 •E-mail workshop Now, the fo cus is targeti ng a demand-driv en market fu eled by employers looking for to p talent and b eing confron ted by a shortag e, particularl y for skilled labor. 11 Prosser Photography focuses on technique, precision by Margie Wilber, Write 2 the Point A s surgeon Maria Madden, M.D. utilizes meticulous technique and precision inside the operating rooms of University Hospitals Geauga Medical Center, her spouse of 13 years, Phil Prosser, focuses on state-of-the-art technique and precision of a different nature – inside the Prosser Photography studio at 12371 Kinsman Road, Suite 109, in Newbury. “I grew up around the craft,” recalls the Munson resident. “My father, Phil Prosser, who is 82, would return home from his full-time position as an insurance salesman and pick up his camera to photograph team sports and weddings. “I took my first formal photography class in high school and loved it. I’ve always appreciated the whole photographic process – from tripping the shutter to taking the image out of a fixer bath.” As the saying goes, the rest is history. While Prosser went on to earn a bachelor of arts degree in English literature and philosophy from Capital University 12 in Columbus, Ohio, his passion for photography never diminished. “I opened my first photography studio in 1992. I didn’t have a brick-and-mortar studio like I do now. I was a ‘trunker,’” laughs the gregarious Prosser. “I worked from my home and, often, out of the trunk of my car.” After they married, the couple moved from Boardman to Geauga County, where Dr. Madden established her medical practice. In 2006, Prosser opened his first photography studio in Burton before moving to his current location in 2008. The professional photographer has witnessed a revolution in the photography field as the trade moved away from manual camera bodies, film, and darkroom development to automatic, digital camera bodies (though Phil insists he would never shoot photos on any camera setting but manual) and digital processing. “I began working in the field with an Olympus OM2 and Rollaflex 2 1/4 camera body with a Bessler enlarger in the darkroom. I sold it all when digital came on the scene,” chuckles Prosser, reminiscing. The financial investment proved worthwhile as the seasoned photographer increased his portfolio to include wedding, sports and product photography along with individual portraitures. His inspirations include such diverse, worldrenowned photographers as Diane Arbus, Monte Zucker, Edward Pierce and Dawn Blair. Prosser describes that while many people fancy themselves “photographers” – owning high-end digital cameras and Photoshop software – a true professional must know how to manipulate camera speed, aperture settings, white balance, and more to truly capture the essence of a subject or tell a vivid story, explains Prosser. “I am very excited to offer green-screen photography to my clients,” Prosser adds enthusiastically. “With this technology, I can make it look like the person is anywhere – at a park, in a laboratory, at a warehouse, in a church. I have married both disciplines of studio photography and environmental photography by using green screen.” Prosser also works as an independent, computer-systems engineer. His knowledge facilitates his use of green-screen technology. “No one in Geauga County does green screen at this level, if at all,” insists the Class of 2004 Geauga Leadership graduate. “I have perfected the process, which is key to making this method viable.” While the learning curve and investments were steep, Prosser hopes for substantial returns. “Money is great, but what drives me is my desire to make the absolutely perfect image and satisfy my clients. Client satisfaction is a guarantee at this studio. I like when people like me, and I don’t when they don’t,” he admits with a grin. MIDDLEFIELD LAUNCHES NEW WEBSITE WITH A ONE-TWO PUNCH by Beth Hallisy T he Village of Middlefield launched its new, “two-faced” website this summer, less than four months after Mayor Ben Garlich all but declared war on the area’s much-toolong economic slide. “We will not use the global economic crisis as an excuse for complacency,” says Garlich. “We are determined to bring the Village of Middlefield to new heights, and to do that we simply must up our game.” The redesigned site, www.middlefieldohio. com, has a double purpose: No. 1, to showcase the area’s rural beauty, unique charm, and many attractions and services to residents and future residents; and No. 2, to make a compelling case to commercial and industry sectors to build or move business to Middlefield. The site is the first visible outcome of Middlefield Means Business, a three-year stimulus plan developed by Garlich and the Village’s newly formed Economic Development Committee. Businesses can bypass the residential website by using www. middlefieldmeansbusiness.com. “We have to demonstrate to business leaders that we will rally around them and respond to their needs,” Garlich maintains. “We have the shovel-ready land. We have Geauga Business Fall 2012 numerous tax incentives. We have a wealth of natural resources, good transportation and competitive utilities. And we have an extremely high-performing, nonunion workforce. There is no reason we shouldn’t have manufacturing and other industries forming a line at our door.” The site is designed to be a one-stop resource for anyone wanting to know anything about the Village of Middlefield. It has both a business section and a consumer section, and features a searchable business directory with benefits to both audiences. From the directory, a user can link to any Middlefield business to access a full description of the company, along with contact information, photographs and a map. In the Middlefield Means Business section of the site, commercial prospects can get virtually all their questions answered. The industry side of the site features content relating to economic incentives, available commercial property, the local workforce, zoning, utilities, transportation, taxes, and business partners and tools, as well as village stats, maps and an opportunity to sign up for Middlefields’s business e-letter. In the Middlefield Ohio section, residents and future residents can virtually explore the village’s schools, churches, community services, government and emergency services, restaurants, and recreational facilities and parks. Further, they can sign up for 911, access school closing alerts, check out the community calendar, look up movies, find local newspapers, monitor the weather, sign up for the community e-newsletter, access local obituaries, confirm library and post office hours, or offer up an idea in the suggestion box. The site also offers a picturesque and informative slideshow of Middlefield life and a comprehensive search feature. Visitors also are able to access the village’s Facebook, LinkedIn and Twitter pages from the site. The site is touch-enabled and loads quickly on mobile phones and tablets. Also, the site is SEO-optimized and uses the popular open source Joomla! content management system to ensure a successful user experience. Founded in 1799, Middlefield Village embraces its rural heritage, Midwestern work ethic, easy lifestyle and welcoming demeanor. The mayor invites anyone interested in learning more about the Village of Middlefield to contact him directly at [email protected] or call tollfree 855.209.8469. It doesn’t get much more up close and personal than that. 13 MAGNET Attracts Attention of Geauga County Manufacturers Founded in 1984, the Manufacturing Advocacy & Growth Network (MAGNET) is a nonprofit organization dedicated to helping manufacturers compete and grow, and its presence in Geauga County may provide local manufacturing with a well-needed boost. MAGNET acts as a catalyst to help regional development organizations invest wisely in the manufacturing sector by supporting new product development and entrepreneurial services for small- and medium-size manufacturers. In addition, MAGNET collaborates with a number of regional partners to offer a variety of programs related to improving the overall climate for manufacturing in the region and state. The mission of MAGNET, the Manufacturing Advocacy & Growth Network, is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. MAGNET’s Board of Directors includes representatives from some of the region’s largest international companies, smaller manufacturers, leading universities and regional economic development organizations. The board guides the efforts of MAGNET’s professional staff, which includes advanced manufacturing consultants, business development experts and highly experienced product-design engineers. While MAGNET receives some funding from the state and federal government, much of the services are fee-for-hire. The local organization employs 32 who serve an 18-county region. One goal is to gain a greater footing in Geauga County. What has attracted the attention of Geauga County manufacturers is Magnet’s recently released audit results over the past five years. According to a press release by the organization, MAGNET services to manufacturers produced a five-year total of nearly $1 billion in economic 14 impact. The total documented economic impact of $993 million took place between July 2006 and June 2011. The figures were collected and confirmed from MAGNET clients by an independent, third-party firm used by the U.S. Department of Commerce for data collection. “This third-party audit shows very successful engagements by MAGNET with hundreds of manufacturers of all sizes across all industry groups during one of the most difficult economies since the Great Depression,” says Dan Berry, MAGNET President and Chief Executive Officer. “We’re pleased that our efforts have produced such tangible results for Ohio manufacturers.” WHAT IS MAGNET? MAGNET provides consulting services aimed at helping companies achieve bottom-line efficiencies through increased productivity and process improvement programs while improving top-line sales through a variety of new product development and growth strategies. Recently, MAGNET completed 796 projects for 398 manufacturers, helping those companies: Achieve $655 million in increased or retained sales Attain $63 million in cost savings Invest $195 million in their operations Create or retain 6,142 manufacturing jobs. • • • • MAGNET’s outreach services impact hundreds of companies every year. The direct services range from growth strategies and process improvement projects to access to loans, grants and educational events, including online courses. According to Linda Barita, MAGNET Marketing and Program Support Manager, MAGNET is strengthening its ties to the region’s economic development entities and industry associations in light of the most difficult economies in recent memory. “By creating innovative programs and facilitating the development of emerging technology, northeast Ohio’s manufacturing sector can grow, prosper, and compete globally,” states Barita. Barita, formerly employed at British Petroleum (BP) and GrafTech International prior to joining MAGNET, also provides engineering project management and business development services. Located at 1768 E. 25th St., on the Cleveland State University Campus, MAGNET programs contribute to a shared vision that builds bridges, linking industry, academia, talent and great ideas. “We are a resource. We want to help manufacturers in Geauga County. What are your problems? What is keeping you up at night? Our goal is to make sure manufacturing stays in the area,” Barita explains. She says MAGNET has already worked with a handful of manufacturing companies in the past 25 years in the Geauga County area. “MAGNET is offering a benchmarking survey to any manufacturer in Geauga County free of charge to help them see where they stand with their peers in their industry,” Barita says. “This is a great tool that we are trying to get companies to accomplish to help them move forward and see where their strengths and weaknesses fall. We have an onsite business incubator to help start-up companies as well.” MAGNET clients report an impressive return on investment – to the tune of $56 for every dollar invested. MAGNET services include: Process Innovation Product Design and Development The Incubator at MAGNET • • • Geauga Business Fall 2012 • Market Diversification •Global Product Management • Workforce Consulting •Sustainable Manufacturing PROCESS INNOVATION To significantly reduce manufacturing and operating costs, companies need to transform their company’s culture. It’s the proven way to obtain significant, sustainable results. For nearly 30 years, MAGNET has helped hundreds of manufacturers of all sizes in all industry categories: Increase capacity, productivity and efficiency Improve customer satisfaction, lead-time and delivery performance Improve quality, while reducing scrap and rework costs Lower shop floor and office labor costs Create a continuous improvement culture that energizes the entire staff. • • • • • Working hand-in-hand with a company’s key personnel, MAGNET takes into account the company’s unique needs, problems and culture, explains Barita. WORKFORCE CONSULTING Manufacturing is all about people. Plant facilities, equipment, robots, software, computers – none of these can actually “make” anything without people. And the better trained those people are, the more effectively they can improve a company’s bottom line. Every good manufacturing executive knows to the penny the investment his or her company has in its workforce. Just as it makes economic sense to regularly maintain and upgrade equipment, it makes perfect economic sense to monitor workforce performance – and invest in upgrades at regular intervals. The MAGNET workforce consulting team is certified in adult learning and instructional design. Consultants offer instruction on how to hire and train people who are able to innovate and internalize a company’s work ethic and goals. Additional custom workforce solutions available from MAGNET include: Job and task analysis Hiring, recruitment and on-boarding assistance Structured on-the-job training development Train-the-trainer workshops Custom training design Change integration into the workforce • • • • • • “MAGNET also offers ‘Mornings with MAGNET.’ These programs capture a topic we want to get out to our local manufacturers,” says Barita. “For instance, Ohio Tax laws are changing. We offered programs in which accountants and attorneys explained these changes. The programs are typically free and open to any employee within a manufacturing company. Often the topic drives attendance. “I love Geauga County,” she continues. “It is a great manufacturing area, and I look forward to connecting with other companies in the area. We would like to be able to service Geauga County more. We had a ‘Morning at MAGNET’ at the Red Maple Inn a year ago, and we hope to do another event in Geauga soon. I invite Geauga County manufacturers to call me for a free assessment or situation analysis.” For more information on MAGNET, please call Linda Barita at 216.391.7766 or visit www.manufacturingsuccess.org. 15 Geauga Medical Center Senior Adult Assessment It’s something every aging adult – and their loved ones – should consider. Find out how University Hospital Geauga Medical Center is keeping care close to home by offering a uniquely personal Senior Adult Assessment Program. How are your parents? ”That question is often asked of a person whose mother and father are elderly. University Hospital Geauga Medical Center can help to answer it. Partnering with the Geauga County Department on Aging, UH Geauga Medical Center offers a unique and comprehensive Senior Adult Assessment Program that aims to assist seniors, their families and their primary care physicians to identify special health care needs and provide optimal, individualized solutions.“ 16 their loved ones— should consider. Find out how University Hospital Geauga Medical Center an outpatient assessment program is It’s keeping care that takes a head-to-toe look to see how a person is doing,” explains Cheryl Hollowell, a licensed worker and close to social home bycoordinator of the program. “We can look into possible health problems, confusion or memory loss or uncertainty about one’s ability to live independently.” offering a uniquely personal Senior Adult The 45- to 60-minute assessment starts with a physical exam and medical review with Dr. Kosnosky.“ During a routine office visit with your doctor by Benja The University Hospital Geauga Medical Center’s it usually isn’t Medical evaluation The University Hospital Geauga Medical Center’s Senior Adult Assessment Program is conducted by a team Senior Adult Assessment Program is conducted by possible to sit down for an hour with Medication review Dr. David Kosnosky (right), medical director of the program; Cheryl Hollowell (left), a(right), licensed social worker; a team that includes Dr. David Kosnosky the patient and delve into his or her full Lebedeva, a geriatric psychiatrist; as well as a physical therapist, an occupational therapist and a pharmacis Psychological evaluation medical director of the program; Cheryl Hollowell (left), medical history and home situation,” Dr. a licensed social worker; Dr. Zinaida L. Lebedeva, a Kosnosky says. “In our assessment we really Memory testing geriatric psychiatrist; as well as a physical therapist, an get to know the patient. A pharmacist Competency evaluation • Home safety assessment done by an A pharmacist sits downtherapist with and thea pharmacist. patient assessment team meets occupational sits down with the patient and reviews by KenMcEntee by an occupational therapist and reviews medications, which is unique findings and make recom Contributing Writer Home safety assessment done medications, which is unique because most occupational therapist • Physical therapy evaluation because most people don’t normally have patient’s family or caregi people don’t normally have that extensive Cheryl helps the patients and their families assessment that extensive contact with their pharmacist, recommendations are al ow are your parents?” Physical therapy evaluation • Social services theirprogram pharmacist, put encounter the recommendations into place. 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Lebedeva, MD, aassessment by She was a co-founder o Center offers a unique and comprehensive Cheryl says the home safety The assessment is conductedsocial by a team it started at Heather Hi Senior Adult Assessment Program that aims geriatric psychiatrist; a physical therapist, an “We’ve gotten referrals from community the occupational therapist is a key part of that includes David Kosnosky,occupational DO, medical therapist and a pharmacist. to assist seniors, their families and their members, like bus drivers, bank tellersisornow a part of the U program. of the program; Cheryl Hollowell, director “Many of ourthe patients live alone,” Ms. system. primary care physicians to identify special librarians,” she says. “They notice when L. 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University thereview person isn’t taking Alzheimer’s Disease. Once wewith get aahandle You can find out more physical refrigerator. exam and Maybe medical until you get inside the house,” she says. “We independently.” Hospital Geauga Medical Center by calling 440-285-7757. with Dr. we Kosnosky. see a lot of things that are very troubling but is located The program is conducted byhome a situations his medication properly.” on their medical and at 13207 The Ravenna Chardon.Geauga Medical Center “During a routine office visit with your can be fixed very easily. It canRoad, rangein from comprehensive medical can team help and includes: Ravenna Road, in Cha doctor it usually isn’t possible to sit down a fire extinguisher not working to a need to • Medical evaluation After meeting with the patient, the cost of the program is normally paid by to arrange the program is normally for an of hour withassessment the patientteam and meets delve tointo install grab bars. 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The program is conducted by a comprehensive medical team and includes: Assessment Program. H “ • • • • • • • • “It’s an outpatient assessment program that takes a head-to-toe look to see how a person is doing.” very easily. Geauga Business Fall 2012 17 Junction Auto family: Geauga Business Leaders Since 1931 The Junction Auto Family, one of Geauga County’s oldest and largest businesses, truly personifies community involvement. This fourth-generation, family-owned business is a highly successful, awardwinning enterprise that is marked by supporting Geauga County. 18 Clifford Babcock and his father-in-law Tracy Spencer opened the Junction Tavern at the junction of US 322 and Ohio 44 in 1927. The prohibition-era restaurant and gas station was a popular county destination. Four years later, they opened a Dodge Plymouth dealership next door named Junction Tavern Auto Sales. Cliff’s wife Dorothy recalled many worrisome nights because they had committed to sell 12 cars a year. : Over the last 81 years, they dropped Tavern from the name, and the business has grown to sell Chrysler, Dodge, Ram and Jeep vehicles and built another dealership next door, Junction Buick GMC where they sell any make used cars and trucks. The 12-car goal has increased to around 21,000 car sales a year. Today, Junction Auto is a full-service dealership with new and used sales, leasing, certified service, parts and accessories, and collision repair. With Dodge BusinessLink and GMC Commercial Center, they stand ready to handle all their customers’ business needs. Clifford’s son Warren Babcock entered the family business in 1947 until his retirement in 1992, and current owner Ed Babcock started full time in 1975. Geauga Business Fall 2012 Junction Auto has over 100 employees and is one of Geauga County’s largest sales tax generators. Junction’s community outreach includes supporting many groups including Little League, Geauga County Fair, Chagrin Valley Little Theater and Geauga Lyric Guild, 4-H, United Way, Bluecoats, Geauga County Job & Family Services, local school athletics and theater, Kent State Geauga, police, fire and many more. Beyond donations, the Babcock family has always been personally involved in the community. Tracy Spencer helped write one of the first zoning laws in the state for Munson Township; Clifford Babcock was a Claridon Township trustee for many years and also served on the Chardon School Board. Warren Babcock was instrumental in starting the Geauga Mental Health Board and Claridon Little League and was active with Boy Scouts, YMCA, the Red Feather Agency among others. Ed Babcock is currently active with Womensafe, Boy Scouts, Chardon Fireworks Fund, the Chardon Healing Fund and serves on both the Ohio Auto and Greater Cleveland Auto Dealers’ boards. Junction Auto constantly strives to blend their 81-year tradition of old-fashioned, friendly service with the high-tech internet world of today. Outside experts recognize their ability to do this well by honoring them with General Motors’ Mark of Excellence, Chrysler’s Award for Excellence, Leadership Geauga’s Emerald Leader Award, and the Ohio nominee for Time Magazine’s Dealer of the Year Award. Junction Auto was recently named as one of the Top 100 Places to Work in Northeast Ohio by The Plain Dealer. Ed Babcock stresses that, “This is not just where we do business, this is where we live. This is our community. My grandfather always said, ‘Take care of your customers and your employees.’ We have always tried to be the best dealership we can be.” Geauga Business Magazine salutes the Junction Auto Family for their 81 years of growth and success and thanks them for being such a strong supporter of Geauga County! For more information on the Junction Auto Family, visit www.JunctionAutoFamily.com. 19 MirAnia Photography Observatory Park: Opening a New Frontier By Paige Hosier Orvis Tucked away on Clay Street in rural Montville Township, amidst farm fields, is Geauga’s newest crown jewel, which has the potential to expand eco-tourism and take education to a whole new level. You can’t see the facilities from the road, but once you follow the half-mile-long driveway to your destination, what comes into view gives the essence of going “back to the future.” Observatory Park, which opened this spring, has already taken a huge leap in advancing impact on visitors, as well as providing a benefit to the Geauga business community. Nestled within 1,100 acres of meadow, forest, wetlands and the headwaters of the Cuyahoga River is the Robert McCullough Science Center, named for a Park District commissioner who served 38 years. Across the park’s plaza is the Oberle Observatory, complete with a sophisticated Newtonian reflector telescope built by local amateur astronomer Norman Oberle. These two buildings, designed by Harris/Day Architecture, have numerous green features and follow unique curved lines to replicate the design of a central plaza and nearby Planetary Trail. And these are only a couple of the attractions offered here. EDUCATION To emphasize education and how cultures have been shaped by the sun, the stars and the changing of the seasons, Park District officials recruited a cadre of professionals to serve as advisors during the planning stages of this property. Education and science professionals from Case Western Reserve University, Kent State University, Great Lakes Science Center, Cleveland Museum of Natural History, Chagrin Valley Astronomical Society and a number of local school districts were heavily involved in its conceptualization and development. “The vision is great for this, as it is for all of our parks,” said Executive Director Tom Curtin. “We regularly rely on the wisdom of our Board of Park Commissioners, the support of Geauga Park District Foundation trustees, and for a unique project like this, the collaboration of other professionals has been priceless.” One key focus of the business plan for Observatory Park was to develop facility and education goals that would enhance the science curricula offered specifically to our Geauga schools. To that end, the Park District formed an advisory committee consisting of 11 science teachers from six Geauga schools who would help develop an education plan based upon Ohio Academic Standards. The mission to develop such goals was motivated, in part, by the reality that students in the United States are lagging behind other countries in science and technical knowledge. “Businesses today are requiring a much more diverse set of skill sets than they were 15 years ago, as technology has moved forward in “Manufacturing businesses require skill set upgrades in all facets of their processes from the manufacturing floor all the way through the shipping docks, as the competitive market place is in fact a global playing field.” he said. “Observatory Park is truly an educational asset that assists in building a key part of the foundation needed, while creating an avenue for families and educators to stimulate interests in the earth sciences for our youth.” For the broader public, Observatory Park also provides a day and nighttime venue that encourages visitors to explore the relationship between Earth, sky and space. The science center and observatory house state-of-theart equipment: a planetarium for indoor demonstrations of the solar system, telescopes that can be used to view both day and night skies, and live feeds from onsite weather and seismic stations that are connected to national networks. On nearby trails, visitors can then take an educational journey through interpretive signage that teaches about weather and the planets. The Geauga Park District Foundation, a 501 C3 organization that supports the mission of Geauga Park District, feels so strongly about the value of a hands-on educational experience, it even offers field trip scholarships for Geauga schools that cannot afford to transport their students into the parks. Jim Marquardt such a rapid pace,” said John Steigerwald, Vice President of Etna Products, Inc. (Bainbridge) and Vice Chairman of Geauga Growth Partnership, Inc., an organization whose mission is to maintain and grow the economic base within Geauga County. Association as one of only 10 International Dark Sky Parks in the world (and the only such park in Ohio). Observatory Park was able to obtain Silver Tier status of this extraordinary designation because of its location in Montville Township, long recognized by astronomers to be one of the few areas in the region not compromised by light pollution. This alone has garnered recognition around the globe -- not to mention a few phone calls from across the pond. ECO-TOURISM Since the park’s grand opening in June, Geauga Park District has scheduled a regular slate of open houses, planetarium shows and special night sky viewings that have attracted great numbers of casual visitors. In just the first two months it has been open, attendance has surpassed 3,250 visitors. Director of Geauga County Tourism Lynda Nemeth is particularly excited about the potential of Observatory Park to drive tourism traffic into our community, and into other Geauga County businesses. “Geauga Park District is an amazing asset, and Observatory Park is so distinctive, it is already generating new interest in the area,” said INTERNATIONAL RECOGNITION During a dedication ceremony in 2011, Geauga Park District’s Observatory Park received official recognition by the International Dark Sky Observatory Park’s Open Hours Open daily 6 AM -11 PM Night Sky Viewing Every Friday & Saturday (through end of 2012), 6-11 PM Enjoy self-guided night sky viewing, as weather permits, with a naturalist on hand. Observatory Park Building Open Hours Every Sunday (through end of 2012), 1-7:30 PM Guide yourself through the Robert McCullough Science Center and its meteorite display, and see the Oberle telescope up close. Also Sundays, The Sky Tonight Planetarium Show is at 2 PM. For more information on booking the Robert McCullough Science Center for your next event, contact Denise at 440-279-0894 or [email protected] Nemeth. “From a tourism perspective, the impact of having such a unique venue will not only draw people to the park, but to the county as a whole, giving added opportunity for economic growth to local lodging, restaurants and retail businesses.” OBSERVATORY PARK AS A DESTINATION Anita Stocker, director of Geauga County Community and Economic Development, is equally enthused about the impact of this new park. “It is absolutely wonderful, and what an asset to have right in Montville. There is nothing like it,” said Stocker. “It is so far removed from our every day, it is guaranteed to surprise. It would be a great place to have a meeting.” Whether serving as a stopover for a tour bus, an indoor/outdoor classroom for Geauga students, a Sunday outing for families, or a meeting place for an executive planning committee, Observatory Park is a destination unmatched in the region. In his 2009 Columbus Dispatch article, Kevin Mayhood predicted Observatory Park will become a “mecca for astronomy in Ohio.” But beyond astronomy, it’s just another great park. Persistence of Vision Communications, Inc. 12021 Ravenna Road Chardon, OH 44024 PR Campaigns. Annual Reports. Branding. Logos. Brochures. Ads. E-Blasts. Direct-Mail Marketing. Sales Material. Photography. Writing. INC. Effective PR/Marketing Creates Changes Whether you’re strengthening your market position, developing a brand, launching a new product, expanding your client base, gathering public support or simply getting the ball rolling... 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