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the
Finest
Veterinarian-approVed Formulas
that
Guardians
can
GiVe pets
tomlyn
BRAND Essence
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tomlyn
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Brand Essence
Total Pet Healthcare
Excellence from
Principled Science
“Heidi” — P Et
G ua r d i a n —
Erica Critchett, Regulatory Associate and Label Control
Our vision is to be recognized as the superior provider of
the most complete line of the finest veterinarian-approved formulas
for pet healthcare products readily available to consumers in
neighborhood specialty shops, online stores, and retail outlets around
the world. To accomplish this goal, we appreciate that each of our
products will only be as good for pets as the thinking that stands behind
them. Quality formulations and proven scientific knowledge drive our
uncompromising ethical approach; the talent of our people and the
commitment of our full-time, on-staff veterinarians become our
roadmap for blending only the finest quality products made from
ingredients focused on real benefits.
Together, these become
the two cornerstones of our
core product strengths.
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tomlyn
“the talent of our people and the commitment of our full-time, on-staff veterinarians become our
roadmap for blending only the finest quality products made from ingredients focused on real benefits”
“Mishka” — P et
G ua r d i a n —
Karen Cruz, Controller
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tomlyn
tomlyn
Brand Essence
the tomlyn story began when an entrepreneurial
veterinarian and his wife, “Tom & Lyn,” decided to create
their own brand of nutritional supplements, dermatological
treatments and shampoos for cats, dogs and horses that
would outperform anything else on the market. Regarded
as trailblazers in product quality, efficacy and consistency,
their new Tomlyn products became among the first specialty
healthcare products for cats, dogs and horses well before the
category expansion boomed in the last few decades.
Tomlyn’s mission then — like today — remains the same.
If you maintain a strong and clear focus on doing what is medically
right for pets — with the oversight of on-staff veterinarians —
then the formulas created will be of a similar level of science to
those recommended by and sold in veterinary offices.
T h e T o m Ly N A D vA N TA g e ,
however, is
that our vet-quality healthcare products
are readily available to everyone for purchase
in neighborhood pet stores and retail chains.
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mystery
mysTeRy
energy
eNeRgy
tomlyn
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Brand Essence
For more than 35 years now,
Tomlyn has retained all of
the entrepreneurial spirit,
structure and adaptability
our founders envisioned.
“Gizmo”
P Et G ua r d i a n
Erica Critchett,
Regulatory Associate
and Label Control
We are one of the most responsive,
leading-edge and empowered marketing organizations in the pet
healthcare arena. Several years ago, the remarkable rise of Tomlyn
caught the attention of the 10th largest veterinary pharmaceutical
company for animal health in the world, Vétoquinol. Based in Europe
and operating in more than 100 countries worldwide, the Vétoquinol
acquisition established Tomlyn as a world-class and credible developer
of the finest veterinarian-approved formulas for pet healthcare
products available to consumers online and in retail stores. Our
entrepreneurial drive and spirit, combined with the global resources
and vet intelligence of Vétoquinol, uniquely position Tomlyn as:
a.
b.
c.
the only provider of consumer retail pet healthcare
products in over 30 countries, with
the firepower and expertise of a global veterinary
pharmaceutical parent, delivered by
an educated sales force with a high degree of expertise
and responsiveness.
With this arsenal of resources, Tomlyn is
poised to become the pre-eminent provider
of innovative and effective pet healthcare
products to the consumer retail category.
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tomlyn
tomlyn
tomlyn is excellence in
consumer retail pet healthcare.
and the credibility for this comes
from a strong commitment to
the role of science in product
formulation and benefit-related
ingredient performance.
so, what precisely does Tomlyn stand for?
Yes, many pet healthcare companies manufacture
good products. However, if our relationship with
Vétoquinol has taught Tomlyn one thing, it is that
healthcare products for dogs and cats that are
based on veterinarian-approved formulas, with the
reliance on and resources of a global veterinary
pharmaceutical company, should, in principle, be
superior to those developed by competitors with a
less evolved understanding of which ingredients in
what measure are best for a cat or a dog.
Science is highly intellectual, and requires a
knowledgeable and dedicated team to formulate
the best pet healthcare products on the market.
Thanks to Tomlyn’s dedicated team of full-time
veterinarians, our formulas are continuously rated
among the best in the industry. Every day and with
every product, Tomlyn holds itself to the highest
ethical standards of quality, efficacy and consistency
in product delivery.
“Rokko”
“Koli”
P Et G ua r d i a n
P Et G ua r d i a n
Amanda Mooney,
Matt Kidd,
Executive Assistant
Regional Sales Manager
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tomlyn
Brand Essence
tomlyn’s first important
scientific formulation was Nutri-Cal®, a nutritional
high-energy supplement that is trusted and
revered around the world. Competitors have tried
to duplicate its beneficial scientific formula — but
none have come close to matching our successful
results as a daily source of essential vitamins or a
high-energy nutritional supplement during certain
times of need. nutri-Cal was quickly followed by
the launch of Laxatone®, a daily maintenance and
treatment product for hairballs that is recognized
as the standard for excellence in the industry.
nutri-Cal and Laxatone remain the
benchmark for excellence in their categories.
We continuously strive to develop the most
complete line of total body pet healthcare products
with similar exacting efficacy and performance
standards of nutri-Cal and Laxatone.
From developing signature products to reliably
supplying distributors and online & storefront
retailers, Tomlyn’s total lineup of products holds
itself to higher standards. We strive to be the best
in the industry in all categories in which we choose
to compete, and we endeavor to offer exceptional
marketing and product support to our trade
partners who help to ensure that our superior
products make their way to consumers when we
say they will. Our product development teams
are committed to quality, consistency and efficacy,
which is why, when the national organization
responsible for monitoring quality standards
and manufacturer claims in the industry was
created — the national animal Supplement
Council (naSC) — Tomlyn endorsed the mission
of naSC by becoming a member.
The brand personality that Tomlyn projects is
comforting confidence. Like two sides of a single
coin, Tomlyn is scientific, exacting, important,
diligent and expert, but it is also warm, friendly,
loving, outgoing and sympathetic. Tomlyn is
in the business of caring, responsibility and
commitment that is rooted in the principles of
science and excellence.
In summary,
Tomlyn will be recognized around the
world as a company of integrity that is
committed to excellence in pet healthcare
through the strong principles of science.
“Sasha”
P Et G ua r d i a n
Debra Stanley, Customer Service
“Murray”
“Cleo”
P Et G ua r d i a n
P Et G ua r d i a n
Kim Green,
Tim Walden,
Strategic Analysis
Regional Sales
and Customer
Manager
Service Manager
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tomlyn
“ y o u’r e
back!”
BRAND Experience
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tomlyn
tomlyn
BrAnd Experience
Attentive & Compassionate
as a True Guardian should be.
Tomlyn customers are more
than simply pet “owners”.
We believe that lifetime relationships with pets are about giving
and receiving. Just as our four-legged companions give us
unconditional love, it is our responsibility to provide them with the
same. When we choose to bring a dog or cat into our home,
we become its guardian for a lifetime.
We assume the responsibility and commitment of caring for
a living being that cannot always care for itself. We are motivated by
the special bond that is created among families and their pets.
And this bond is inextricably strengthened when a pet is in need,
especially if that need is not always apparent.
“Scamp” — P ET
G ua r d i a n —
Karen Cruz, Controller
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tomlyn
tomlyn
Whether you consider yourself your pet’s parent, best friend or family member,
you are ultimately its guardian in every stage of your lives together. and like a good guardian, you also are
required to know when you can be your pet’s hero and when you need to turn to a veterinarian in times of need.
tomlyn guardians are among the most attentive, affectionate, nurturing and caring pet enthusiasts you will
t
find anywhere. they are keenly attuned to the needs of their cat or dogs, as well as to pet products on the market.
they read labels, scout pet store aisles, browse online extensively, and talk to other guardians about products.
“Jasmine”
“Ian”
“Snickers”
“Daisy”
“Loca” & Christian
P ET G ua r d i a n
P ET G ua r d i a n
P ET G ua r d i a n
P ET G ua r d i a n
P ET G ua r d i a n
Katherine Kear,
Stephanie Arnold,
Carol Kisill,
Rob Fink,
Susan Brauer
Sales and Marketing
Product Manager, DVM
Product Manager
Assistant Warehouse
Coordinator
Manager
And they derive
deep gratification
from the love they
receive from their
furry family
members.
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tomlyn
BrAnd Experience
“co-pilot”
Tomlyn customers even place the needs of their
pets above their own at times. They take the responsibility of this
companionship — and the trust their pet places in them — so seriously
that only the very best will do when it comes to the well-being of pets.
Pets are best friends and members
of the family.
and there is nothing a guardian will
not do for their best friend in good times
and bad, in sickness and in health.
Guardians never compromise on what
they give their pets, because the love
they receive in return is boundlessly
“Heidi”
P ET G ua r d i a n
Erica Critchett,
Regulatory Associate
and Label Control
un c o n d i Ti o n a l .
“Tea Leaf and Moscow” — P ET
G ua r d i a n —
Stephanie Arnold, Product Manager, DVM
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tomlyn
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BRAND relevance
“Wesley” — P ET
G ua r d i a n
— Peter Trevino, Business Unit Manager
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tomlyn
tomlyn
“Jasmine” — P ET
G ua r d i a n
— Katherine Kear,
Sales and Marketing Coordinator
BrAnd relevance
Your pet depends on
you to provide food,
water and love.
For the best of everything else your
pet might need to thrive, count on
total tomlyn.
Tomlyn’s complete line of the finest veterinarian-approved formulas
for pet healthcare products is rooted in brilliant science and backed
by the 10th largest veterinary pharmaceutical company in the world.
And we are the trusted partner of dedicated pet guardians who know
they can rely on Total Tomlyn to provide the best line of healthcare
products available, for every stage of a pet’s life.
Savvy guardians reach for
Tomlyn’s total lineup of products
to ensure pets receive the very best
care on a daily basis and in times
of special need.
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tomlyn
tomlyn
Nothing will replace visits to
a veterinarian for the most
informed assessment of a pet’s
well-being. And Tomlyn knows that
regular vet visits should be a part
of every pet’s healthcare regimen.
When a pet cannot express what
might be wrong, the attentiveness
of an informed and compassionate
guardian is irreplaceable in
making the right decision on
the pet’s behalf. It is for these
instances that we provide
peace of mind with a trusted
and growing product line of
veterinarian-approved formulas
for pet healthcare products
for puppies, kittens, adults
and seniors:
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Nutrition
Internal Health
Dermatological
Shampoo
Home
=
total tomlyn
total tomlyn
not only helps maintain a
pet’s well-being on a daily
basis, but it is the brand
concerned guardians
trust for essential care
products when pets
require special attention.
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tomlyn
tomlyn
“Marie, Chewy & Moglie”
“Sulie”
P ET G ua r d i a n
P ET G ua r d i a n
Valerie Ayers,
Peter Trevino,
QA/QC Manager
Business Unit Manager
Pet Guardian
The science of Tomlyn takes the guesswork
out of being a hero for your pet with products
vetted by vets, always readily available in
local pet specialty shops, online catalogs,
retailers, and pet chain stores.
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Brand PosiTion
total tomlyn is a complete line of the finest scientifically developed,
veterinarian-approved formulas for pet healthcare products, backed by
the 10th largest veterinary pharmaceutical company in the world, and
readily available in neighborhood pet specialty stores and retail chains,
so that you can give the best care to your pets from home.
Informed pet guardians trust total tomlyn for the well-being of
their pet with a complete lineup of products for daily maintenance and
emergency products during times of special need.
“Max”
P ET G ua r d i a n
Jim Stork,
Purchasing Manager
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tomlyn
closinG:
total tomlyn
Tomlyn is one of the only pet healthcare providers in the world to
offer a complete line of scientifically developed products all based upon
the finest veterinarian-approved formulas. Backed by the 10th largest
veterinary pharmaceutical company in the world, Vétoquinol,
Total Tomlyn provides the finest quality products made from ingredients
that focus on real benefits. Available in neighborhood specialty stores,
online catalogs and large retail chains in more than 30 countries,
Tomlyn is the brand that more conscientious pet guardians depend on for
nutrition, internal health, dermatology and even shampoos. Whether
part of a daily wellness routine or for the treatment of periodic medical
needs, all Total Tomlyn products, including Nutri-Cal® and Laxatone®,
are vetted by vets for the well-being of pets in every life stage.
“what are
we going
to do today?”
T o m Ly N ® P R o D u C T S , A D I V I S I o N o f V é T o q u I N o L
4 2 5 0 N . S y LV A N I A A V e N u e , f o R T W o R T H , T e X A S 7 6 1 3 7
W W W . T o m Ly N . C o m
877.580.7729
W W W. R yA N o N L I N e . C o m
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