Business

Imperatives for Innovative ICT Application
as well as Monitoring and Evaluation in
rural, Agri-based enterprise and economic
development initiatives
Innovagro Presentation by Johann (Rensie) van Rensburg
South African CSIR (Council for Scientific and Industrial Research)
Challenge Space
National
Participation
National &
Provincial
Government
Democratization
Medium
Enterprise
Local
Government
Citizens
CBOs
Micro
Enterprises
Technology Convergence
Globalization
Corporate
Business
Solution Challenge
Prevent young talent
leaving…
Changing the nature of
rural enterprise and
economic development
in a way that can …
…and change cattle trafficcontrol…
…to a new place beyond!
Solution Components
National
Participation
Corporate
Business
Democratization
Medium
Local
®
Enterprise
Government Community Infopreneurs
CBOs
Citizens
Micro
Enterprises
Technology Convergence
Globalization
Regional Infopreneurs®
National &
Provincial
Government
Service Channel for Agricultural Development
(“What the channel looks like”)
Trading
Environment
Enabling Environment
Policy,
Strategy &
Inst. Support
Service
Wholesale
(e.g. ARC, CSIR)
National
Depts
(e.g. Agric &
DST)
(Inter)
National
Agencies
& NGOs
(e.g. SEDA)
Co-ordination
Provincial
Clusters
“On-site" Support
District Hubs
Econ. Dev
Services
Extension
Services
Local /Rural
Support
Officers
Provincial
Depts
Community
Trade &
Logistics
Product &
Service
Buyers
Agents
Commercial
Farmers
Small-holding
Farmers
&
Resettlement
Farmers
Subsistence
Farming
“Would-be” Farmers
© CSIR 2009
Marketplace
Commercial
Support
Personnel
Premier's
Office
&
Local Nodes
1st & 2nd
Economy
Farming
www.csir.co.za
Product &
Service
Sellers
ICT Support for Agricultural Dev (Agri-ICTs)
(“What happens in the channel and how can ICTs assist”)
Trading
Environment
Enabling Environment
Strategic
Support
Indirect
Support
Technical
Knowledge
& Content
Mngmnt
Wholesale
Service
Providers Support
Governm.
Service
Providers
Agency
Service
Providers
Advisory
Service
Mngmnt
“On-site”
Support
Asset
Mngmnt
1st & 2nd (ABCD
Economy
Approach)
Farming
Commercial
Services
Resource
Environments
Business
Outcomes
Support & Change
Mngmnt
© CSIR 2009
AgriTechnical
Services
Support
Commercial
Farmers
Small-holding
Farmers
&
Resettlement
Farmers
MultiPurpose
Services
www.csir.co.za
Transactional
Subsistence Farming
“Would-be” Farmers
Promotional
M-Commerce &
Logistics
Support
Product &
Service
Buyers
Product &
Service
Suppliers
Support M-Promotional
Subsidy
Mngmnt
Content
Mngmnt
Impact Areas and Strategic Focuses
Primary
Industries
&
Land Reform
Indigenous
Knowledge
Natural
Environment
(Water
Focussed)
Rural
Enterprise
Develop
-ment
Basic
Education &
Skills
Development
Built
Environment
(Logistics &
Access)
Econ. Dev.
Health
(Human &
Natural)
Rural “Eco-Systems” & Six-peg Agric Policy
Parents
Agriculture
&
Land Reform
Rehab of
Irrigation
Schemes
Educators
Learners
Indigenous
Knowledge
Building
of Stock
dams
Fencing
of Arable
Land
Building
Infrastructure
Local
Economic
Dev.
Health
Providing
Tractors &
Implements
Human
Resource
Development
Rural Innovation & Development Framework
© CSIR 2011
www.csir.co.za
Tech4REED Success Factors
“Boxes”
(Technology)
“Business”
“Behaviour”
(Sustainability)
(Mindsets)
“Balance
Sheet” and
“Income
Statement”
Approach
“Outcomes Mapping”
Based M&E
“Cultural” Behaviour Patterns
Abundance
Orientation
Scarcity
Orientation
Metaphysical
Orientation
Technology
Adoption
Models
Outcomes Mapping Summarised
Monitoring and evaluation
Change Management
Strategies
Intentional Design
Progress Marker status
A - Awareness
Vision
Lessons learnt
D - Desire
K - Knoledge
Unexpected results
Mission
Use of strategies
Organisational reflection
Using the results
Who are we working with?
(Boundary Partners)
What permanent behavioural change do we want to influence? (Outcome Challenges -­‐ Objec=ves) I – Information
T – Technology
A - Ability
R - Reinforcement
Boundary Partner
Progress Markers
Boundary Partner
Progress Markers
Now
(Expect to see)
Boundary Partner
Progress Markers
Later
(Like to see)
Boundary Partner
Progress Markers
OM Pyramid
At the end
(Love to see)
What steps of
change need to
occur to get to the
permanent change?
(Progress Markers)
Behavioural
change
Outcomes
as changes
in behaviour
Organisational practices
Thank you!
Johann (Rensie) van Rensburg
E-mail: [email protected]
Cell: +27 82 447 6239