media kit

media kit
It’s what a girl wants!
As Malaysia’s leading young women's magazine, CLEO
communicates to a young, spirited and fun group of
women who are curious about life and the world
around them.
Reflecting the new healthy attitudes of the women of
the new millennium, CLEO motivates readers to grab
life, to try new experiences and to live life to the fullest.
CLEO gets real on topics that are relevant to a young
woman’s life. We tell it as it is and empower readers
with the right tools and tips to triumph over relationship,
body, career, fashion and beauty issues.
Young women love CLEO because it keeps them in
touch with the issues and interests that concern them
most.
LU JING SHIA
Editor
BEST OF
BEAUTY,
FASHION &
LIFESTYLE
Cleo women are on the lookout
constantly for new ideas in
fashion, beauty and lifestyle.
BEAUTY SOLUTIONS
CLEO is the trusted beauty
expert for news, updates and
tips. We meet every reader’s
skin type needs by giving them
precise, reliable and trendforward information and the
know-how to correctly use
beauty and skincare products.
WEARABLE FASHION
CLEO’S fashion pages are
designed to inspire in our
readers a love for fashion. The
products we feature are
practical and wearable, yet, at
the same time, they are current
and chic. Our fashion spreads
portray the runway trends in a
manner that will work for the
young woman who wants the
season’s hottest looks to
complement her lifestyle. CLEO
provides real life tips on how to
style and express themselves
confidently.
AGE GROUP
Index
<19
21%
20 - 29
68%
30 +
11%
OCCUPATION
PMEBS
30%
White Collar
12%
Blue Collar
Students
Housewife/Unemployed/Other
2%
50%
5%
REACH A
MUST
HAVE
AUDIENCE
CLEO reaches 113,144*
Malaysian young women
every month.
99% female 1% male
84% single 15% married 1% divorced
61% Chinese 24% Malay 14% Indian
/others
Audit – 56, 572
MONTHLY PERSONAL INCOME
RM 2,000 & under
29%
$2,001 - $4,000
21%
$4,001 - $6,000
4%
$6,001 & above
4%
No income
Refused/Don’t know
40%
2%
MONTHLY HOUSEHOLD INCOME
RM 2,000 & under
13%
$2,001 - $4,000
13%
$4,001 - $6,000
13%
$6,001 - $8,000
8%
$8,001 & above
18%
Refused/Don’t know
35%
Source: CLEO Readership Survey, Synovate 2007
(June 2008)
Print run – 71,000
REACH A
READER
LIKE NO
OTHER
Communicate to a devoted reader in CLEO. Readers of
CLEO are young and dynamic and love to experiment.
The CLEO reader is like a trusted friend, and on average she
has been a reader for approximately 4.1 years.
CLEO engages its readers – they spend at least 2 hours
reading each issue.
62% of readers file CLEO indefinitely for future reference
98% of readers would recommend CLEO to a friend
The CLEO woman is always looking for ideas, looking to
discover and looking to learn
source: CLEO readership survey, Synovate 2007
REACH AN
ACTIVE
CONSUMER
CLEO readers’ favourite hobby is shopping, which makes
them your ideal target audience. CLEO readers are trendsetters, they
live off anything that is new and do not hesitate to buy things.
CLEO READERS LOVE SHOPPING FOR BEAUTY AND FASHION ITEMS
RM260 on average spent on fashion items in the past two months and
RM 1280 on average spent on beauty products in the past two months.
Average expenditure on beauty and fashion items in the past two
months:
RM 275 on skincare
RM 271 on fragrance
RM 251 on make-up
RM 242 on haircare
RM 240 on bodycare
RM 319 on clothes
RM 309 on watches
RM 299 on jewellery
RM 270 on bags
RM 254 on shoes
SHOPPING INFLUENCES
72% purchase because a product is affordable
49% purchase trusted brands
Mid Valley, Suria KLCC and One Utama are the most frequented malls
WORKSHOP ME
69% of readers are most likely to attend a beauty-themed
workshop versus fashion, health, career, finance, relationships
source: CLEO readership survey, Synovate 2007
REACH A
RESPONSIVE
READER
CLEO readers interact with and act on
every part of the magazine - both editorial and
advertising.
85% of readers purchased a beauty
product after seeing it advertised in CLEO
68% of readers purchased a product after
seeing it advertised in CLEO
50% of readers agree ads in CLEO are
useful in giving them ideas about what to buy
78.5 text messages are sent on average
per week per CLEO reader
1.5 hours per day is spent using the Internet
on average per CLEO reader
source: CLEO readership survey, Synovate 2007
A PROVEN
SUCCESS
CLEO communicates to
readers like no other
young women’s
magazine in the market.
CLEO stands out from
the competition. WHY?
RESEARCH
Extensive research and ongoing dialogue provides us
with unique insight into our
readers lives allowing us to
deliver readers exactly what
they want to know.
SELL OUTS
After 13 years we are still the
biggest selling, Englishlanguage women’s
magazine in Malaysia.
AUTHORITY
Since its launch, CLEO has
become the authority on
clever, effective and proven
creative buys which yield
high response from readers.
CONNECTION
Advertising in CLEO works.
68% of readers have
purchased a product after
seeing it advertised in CLEO.
A GIRL’S BEST
FRIEND
CLEO enjoys a unique relationship with readers and advertisers.
Readers love us because we give them what they want – fun,
inspiration and motivation! Advertisers keep coming back because
we give them what they want – a responsive audience!
Here’s what some of them have to say:
h the
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e
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De
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v
e
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the ne ng, EQUAL
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Abe W
“Dear Cleo, I would like to applaud the
success of the recent ‘CLEO Beauty
Workshop with Stila’ event.
Congratulations on a job well done! Thank
you Cleo, for organizing the fun and
memorable event. Special thanks to Ms
Chew and her superb team. Their
dedication towards ensuring the comfort of
those present, was most admirable. I
enjoyed a lovely Saturday afternoon and
look forward to many more issues of Cleo
to come. Keep up the great work! With
gratitude, A loyal and satisfied reader.” –
Ann Yenn, reader
You literally add colour
to my life. When I’m
tired out by work,
reading CLEO perks me
up. The latest fashion
trends are welcomed
eye candy. I find your
magazine inspiring. It
liberates the fashionista
in me that has long
been buried due to work
and personal
commitments. Every
trend you showcase is
beautiful, practical and
feminine – exactly what
I want in my wardrobe.
Thank you for inspiring
my soul and giving me
a sense of fashion
identity. You have
convinced me that the
galaxy is my limit when
it comes to style.
Chiang Moi Geek,
reader
The CLEO Cover Girl Search
SUCCESSFULLY
CONNECTING
ADVERTISERS
WITH READERS
The 2009 Cover Girl was discovered in partnership with Forever
21, Shiseido Maquillage and Diamond & Platinum!
The 50 Most Eligible Bachelors
Over 1,400 readers watched who was crowned CLEO’s Most Eligible Bachelor 2010!
Sponsored by: Shiseido For Men, Shiseido Professional, Playboy Fragrances and
Alliance Bank
The CLEO Beauty Workshop
A total of 50 readers participated in The CLEO Beauty
Workshop 2010 presented by Neutrogena
SUCCESSFULLY
ENGAGING
READERS WITH
ADVERTISERS
Beauty Hall of Fame, September 2009
Response: 10,072 SMS
Solvil et Titus, March 2009
Response: 3,256 entries
Theme Promotion: The Great Handbag
Giveaway-January 2010
Response 11,750 entries
Jennifer Lopez, July 2009
Response: 1,806 entries
Laneige, December 2009
Response: 1,152 entries
GET CONNECTED
EDITORIAL THEMES
JULY 2012
The Body Beautiful Issue
AUGUST 2012
The Power Issue
SEPTEMBER 2012
The Big Giveraway Issue
OCTOBER 2012
Autumn/Winter 2012 Issue
NOVEMBER 2012
CLEO’s Hot List Guide Issue
DECEMBER 2012
Party Rock Issue
* All themes are subject to change.
MARKETING OPPORTUNITIES
CLEO SHOP
August 2012
BEAUTY HALL OF FAME SHOP
September 2012
CAREER WORKSHOP
October 2012
CLEO NEXT TOP BLOGGER 2012
November 2012
CLEO MINI ROADSHOW
January 2013
CLEO 50 MOST ELIGIBLE BACHELORS 2013
April 2013
BEAUTY WORKSHOP
May 2013
THE ULTIMATE CLEO SHOP CHALLENGE
August 2013
askcleo.com
The only magazine website in Malaysia that will answer the
burning questions on every young woman’s mind, almost
immediately. Scheduled for an October launch!
Provides advice, seeks readers’ opinions through reader polls,
recommends products while addressing user questions and
highlights editorial features and events within the magazine. You
can win prizes too!
Sectionalised so users can easily navigate their subject of choice.
The Cleo editorial team will host a CLOG (cleo blog) which
focuses on relevant topics each week.
A highly targeted combination of advertising packages are
available to target this internet savvy audience.
DEADLINES
2012
ISSUE DATE
BOOKING DEADLINE/
CANCELLATION
MATERIAL DEADLINE
18 NOVEMBER 2011 -
JANUARY
CLEO Mini
15 NOVEMBER 2011
FEBRUARY
13 DECEMBER 2011
20 DECEMBER 2011
MARCH
14 JANUARY 2012
21 JANUARY 2012
ARPIL
14 FEBRUARY 2012
21 FEBRUARY 2012
MAY
14 MARCH 2012
21 MARCH 2012
JUNE
15 APRIL 2012
22 APRIL 2012
JULY
13 MAY 2012
20 MAY 2012
AUGUST
13 JUNE 2012
20 JUNE 2012
SEPTEMBER
15 JULY 2012
22 JULY 2012
OCTOBER
15 AUGUST 2012
22 AUGUST 2012
NOVEMBER
15 SEPTEMBER 2012
23 SEPTEMBER 2012
DECEMBER
14 OCTOBER 2012
21 OCTOBER 2012
(Blu Inc Media resize ads)
22 NOVEMBER 2011 (Clients/Agencies resize ads)
IMPORTANT NOTE:
All special creatives/inserts must arrive at the printers by the 10th of each month prior to the issue
date. For booklets/creatives printed by Blu Inc Media, material must reach the printers by the 3rd of
each month prior to the issue date. Material should be submitted by electronic transmission via
Asia On Time with a digital proof using Fogra 39L for printing reference. This is required for each
publication.
Should above deadlines not be adhered to, kindly refer to General Conditions of the ratecard.
Please refer to Ms Satvinder Kaur (Vin) for material coordination.
ADVERTISING
RATES
3X
6X
12X
18X
24X
36X
RM
RM
RM
RM
RM
RM
RM
Full Page
5,415
5,140
4,885
4,640
4,410
4,190
3,980
Double Page Spread
10,830
10,280
9,770
9,280
8,820
8,380
7,960
Two Column (vertical)
4,060
3,860
3,665
3,485
3,305
3,140
2,985
Half Page (vertical or horizontal)
3,250
3,090
2,935
2,780
2,645
2,510
2,385
One Column (vertical)
2,170
2,060
1,960
1,860
1,765
1,675
1,595
2nd Double Page Spread
12,125
11,525
10,950
10,400
9,880
9,385
8,920
3rd Double Page Spread
11,910
11,315
10,750
10,215
9,705
9,220
8,760
Facing Contents/Masthead
6,065
5,765
5,475
5,200
4,945
4,700
4,460
Facing Regular Features
5,960
5,660
5,380
5,110
4,850
4,610
4,385
Full Page
3,520
3,345
3,180
3,020
2,870
2,725
2,590
Half Page (vertical or horizontal)
2,645
2,510
2,385
2,270
2,155
2,045
1,945
COLOUR
CASUAL
SPECIAL POSITIONS
MONOTONE
SPOT COLOURS RATES & 5th COLOURS
Where spot colour or 5th colour is required, loading at prevailing rates is applicable.
COVER POSITIONS (only casual rates apply)
Inside Front Cover Spread
RM13,535
Inside Back Cover
RM5,960
Outside Back Cover
RM9,245
NOTE: All rates are in Malaysian Ringgit and subject to prevailing Government Tax.
VOLUME DISCOUNT: All apply within a 12-month period.
SPECIAL POSITION RATES: Where preferred positions and guaranteed consecutive right-hand pages are
required, 10% loading of applicable rate will be charged.
AGENCY COMMISSION: A 15% commission is applicable to Accredited Advertising Agencies.
CANCELLATION CLAUSE: Any advertisements withdrawn from the issue after stated cancellation date
will be charged at full rate.
MECHANICAL
SPECS
ADVERTISING SIZE
Full Page
Double Page Spread
Half Page Horizontal
Half Page Vertical
1 Column
2 Column
TRIM
275 x 210mm
275 x 420mm
134 x 210mm
275 x 102mm
275 x 67mm
275 x 134mm
TYPE AREA
250 x 190mm
250 x 390mm
120 x 190mm
250 x 90mm
250 x 55mm
250 x 110mm
BLEED
281 x 216mm
281 x 426mm
140 x 216mm
281 x 108mm
281 x 73mm
281 x 140mm
ACKNOWLEDGEMENT, INDEMNITY AND WARRANTY
All advertisements are accepted and published by the Publisher upon the
representation that the Advertiser and/or their Advertising Agencies are
authorized to publish the entire contents and subject matter thereof.
Advertisers and/or their Advertising Agencies upon and by lodging material
with the Publisher for publication or authorizing or approving of the
publication of any material, INDEMNIFY the publisher, its servant and agents all
liability claims or proceedings whatsoever arising from the publication of the
material and, without limiting the generality of foregoing, so indemnify each
of them in relation to claims or suits for defamation or libel, slander or title,
plagiarism, breach of copyright, infringement of trademarks or names or
publication titles, unfair competition or trade practices, royalties or violation of
rights of privacy, and WARRANT that the material complies with all relevant
laws and any rights against or liabilities in the Publisher, its servants or agents.
DIGITAL
ADS
In order to provide a better service to advertisers, Blu Inc Media Sdn Bhd has moved to a
digital ad delivery system to take advantage of computer-to-plate technology which
provides shorter production time and increased precision and accuracy of printing plates.
Below is important information about this process.
Blu Inc Media Sdn Bhd will only accept digital ads in PDF Format via the Quickcut Pre Press
Network
Digital files will not be accepted on disc or via email
Blu Inc Media Sdn Bhd. does not repair digital files – ads containing errors are returned to
advertisers
The Quickcut process delivers problem free, press ready files according to publishers’
specifications and has proven to be the most efficient method of receiving and tracking
digital ads at Blu Inc Media Sdn Bhd. Advantages of the Quickcut service are accuracy of
file structure and page size, reliability and speed, and the provision of an audit trail. Quickcut
software checks digital files for errors before they are transmitted electronically to Blu Inc
Media Sdn Bhd ensuring advertisers do not submit files that contain errors and will therefore
not print correctly.
For more information regarding Quickcut, please contact:
Asia On Time
Telephone: +60 (3) 2095 6601
Email: [email protected]
Website: www.asiaontime.com
Blu Inc Media Sdn Bhd. can only take responsibility for accurate colour reproduction if a
digital proof of the supplied digital file is produced using Blu Inc Media Sdn Bhd' ICC colour
reference profiles. Quickcut ICC software allows distribution of Blu Inc Media Sdn BHd‘s ICC
profiles to colour separators and advertisers and enables accurate digital proofs to be
printed to most digital proofing devices.
Visit http://www.quickcut.com.au/my/products/quickcuticc.asp or contact Quickcut
directly for more information about Quickcut ICC.
If you wish to send a digital ad and/or supply a digital proof and do not have Quickcut
software or suitable proofing system installed, please contact Blu Inc Media Sdn Bhd for a list
of Malaysian colour separators who can provide this service.
Blu Inc Media Sdn Bhd. will retain digital ads for 6 months from the last insertion date
After this time, digital files will need to be resubmitted via Quickcut network.
Accurate copy instructions must be entered within the Quickcut software
Copy instructions allow us to easily identify your advertisement. It is particularly important to
enter the publication/run date, which is the cover date of the title (not the on-sale date).
Digital files must be prepared to the correct size
Blu Inc Media Sdn Bhd requires a minimum of 3mm bleed on all sides of the advertisement.
Please ensure that all elements that you wish to print are kept within the type area as
indicated in specifications within QuickPrint application.
GENERAL
CONDITIONS
Rates given are on the understanding that all space orders are to be utilized within a 12month period. All copy is subject to the approval of the Publisher, who may edit, revise or
reject any advertisement without assigning reasons therefore.
The Publisher will not be liable for any consequential loss or damage occasioned by the failure
of any advertisement to appear from any cause whatsoever, neither does he accept liability
for errors in any advertisement published, nor its failure to appear on a specified date.
In the event of complete material or copy insertions not being received by the appropriate
deadline, the Publisher reserve the right to repeat a previous advertisement of the same size or
to run a house advertisement for which the advertiser will be liable for full payment.
The Publisher may, at any time and without notice, cancel an advertising order in respect of
any advertisement not inserted by the Publisher, in which event the advertiser shall pay for all
past insertions at the applicable date. Cancellation by the advertiser or their agent of any
portion of a contract for any reason whatsoever, nullifies all rate frequency discounts and/or
positional protection.
While every reasonable care is taken, neither the Publisher nor his agent is responsible for the
loss of or damage to transparencies, separation and other material, and the Publisher is not
responsible for any errors in key numbers.
The word “Advertisement” will be placed above or below each page of copy which, in the
option of the Publisher, resembles editorial matter of its style.
No guarantee will be given to any preferred positioning requested by the advertiser or their
agents and any omission shall not constitute a breach by the Publisher of any advertising
order or contract.
All complaints or claims regarding advertisements published must be made in writing within 15
days following the date of publication.
All advertising accepted for publication in CLEO is subject only to the conditions set out on
CLEO advertising rate card and/ or advertising order form.