sponsorship opportunities

NEW YORK CITY
MONDAY
J U N E
AN
1 3 ,
2 0 1 6
THE MARRIOTT MARQUIS
IRREVERENT
EVENING
OF
COMEDY
AND
MUSIC
LOS
ANGELES
S U N D AY
DECEMBER 4, 2016
THE BEVERLY HILTON
T H E P R E M I E R E F U N D R A I S I N G E V E N T FO R T H E T R E VO R P R OJ E C T
TREVORLIVE NEW YORK
Jordan Roth and Richie Jackson will be awarded The Trevor Hero Award at
TrevorLIVE NY on Monday, June 13, showing LGBTQ youth that the future is full
of possibilities. The Trevor Hero Award increases visibility and understanding of
the LGBTQ community.
Roth is the President of Jujamcyn Theaters, overseeing five Broadway theatres
that present some of the most influential and successful shows on Broadway
today, including the Tony Award-winning Best Musicals The Book of Mormon,
Kinky Boots and Jersey Boys. Combining his love of the theatre with his passion
for making a difference in our community, Roth created Givenik.com, a unique
service allowing theatergoers to buy discounted tickets and give 5% of their
ticket price to the charity of their choice, supporting over 500 organizations from
major national agencies to local PTA groups.
Jackson is president of Jackson Group Entertainment, a production and
management company. For seven seasons, he executive produced Showtime’s
Nurse Jackie (Emmy and Golden Globe nominee for “Best Comedy Series”) and
co-executive produced the film Shortbus.
By taking the stage as Trevor’s Heroes, Roth and Jackson’s caring presence will
help save young lives.
LEIGH SILVERMAN,
Leigh Silverman, a two-time Obie winner, directed the Broadway and
Encores productions of Jeanine Tseori’s Violet for which she earned
a Tony nomination. Other Broadway credits include David Henry
Hwang’s Chinglish and Lisa Kron’s Well as well as Andrew Lippa’s
Wild Party for Encores.
VIEW THE TREVORLIVE SIZZLE REEL
www.TrevorLIVE.org
She has directed over 30 Off-Broadway world premieres and The
Trevor Project is excited to have her as this year’s Special Guest
Director for TrevorLIVE New York.
To learn more about our Hero Honorees and Special Guest Director visit
www.TrevorLIVE.org
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W W W . T R E V O R L I V E . O R G
THE PREMIERE FUNDRAISING EVENT FOR THE TREVOR PROJECT
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EVENT AT A GLANCE
TREVOR’S SOCIAL MEDIA REACH:
1 MILLION+
INTERNATIONAL FANS
2,000
Guests who attended
TrevorLIVE
NY & LA in 2015
$1.9million 1,967,481,472
Dollars Raised at
TrevorLIVE
NY & LA 2015
312,000
2015 TrevorLIVE
Global Event
Impressions
215,000
122,000
GENDER OF GUESTS:
2013
2014
20,000
329,000
AGE OF GUESTS:
2015
5%
21-28
29-40
41-64
29% 71%
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W W W . T R E V O R L I V E . O R G
27% 73%
22,000
26% 74%
THE PREMIERE FUNDRAISING EVENT FOR THE TREVOR PROJECT
20%
55%
20%
65 +
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OUR GUESTS
PREVIOUS SPECIAL GUESTS:
OUR GUESTS ARE:
BRAND LOYAL
ACCOMPLISHED INFLUENCERS
LUXURY CONSUMERS
PASSIONATE LEADERS
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Adam Scott
Brittany Snow
Jane Lynch
Laura Benati
Rob Thomas
Alex Newell
Cheyenne Jackson
Janet Mock
LeAnn Rimes
Robin Williams
Alexandra Billings
Chris Colfer
Jay R. Ferguson
Lucy Liu
Ryan Eggold
Amber Heard
Christina Applegate
Jayma Mays
Marc Shaiman
Samantha Ronson
Amber Riley
Christina Hendricks
Jeremy Jordan
Mary J. Blige
Sir Ian McKellen
Amy Poehler
Dan Bucatinsky
Jesse Tyler Ferguson
Matt Bomer
Stanley Tucci
Andrew Rannells
Darren Criss
Jessica Sanchez
Matt McGorry
Tammy Blanchard
Andy Cohen
David Burtka
Joe Manganiello
Matthew Morrison
Ty Herndon
Anna Kendrick
Dermot Mulroney
John Larroquette
Matthew Moy
Tyler Oakley
Arianna Huffington
Dianna Agron
Josh Duhamel
Melora Hardin
Wanda Sykes
Barrett Foa
Diego Boneta
Julianne Hough
Mia Pfirrman
Wentworth Miller
Bebe Wood
Eddie Cibrian
Julie Bowen
Michael Gladis
Willie Garson
Beth Behrs
Ellen Page
Katherine Heigl
Michelle Pfeiffer
Zac Efron
Betty Buckley
Eric Stonestreet
Kayla Radomski
Miley Cyrus
Zac Possen
Billy Eichner
Fergie
Kellan Lutz
Naya Rivera
Zachary Quinto
Billy Porter
Fun
Kelly Ripa
Neil Patrick Harris
Zackary Drucker
Brad Goreski
Gabourey Sidibe
Kevin McHale
Nolan Gould
Zoe Saldana
Ian Harvie
Kiernan Shipka
PS22
Jack Falahee
Kristin Chenoweth
Queen Latifah
James Marsden
Lady Gaga
Rashida Jones
THE PREMIERE FUNDRAISING EVENT FOR THE TREVOR PROJECT
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SPONSORSHIP OPPORTUNITIES
PRESENTING
SPONSORSHIP
$100,000
W E L C O M E R E C E P T I O N &
A F T E R PA R T Y S P O N S O R S H I P
Trevor LIVE LA & NY
Media buys
$ 75 ,0 0 0
$35,0 00
Access to green room
TrevorLIVE microsite with link
to sponsoring company website
BRANDING OPPORTUNITIES:
T R E VO R L I V E
Signed TrevorLIVE memorabilia
National press release
Ten (10) premiere seats
Verbal recognition from stage
Electronic invites
Exclusive sponsor (minus alcohol)
Company product in event gift bag
(40,000 impressions, 5-7 blasts)
Category Exclusivity
(or $50,000 per city)
Access to walk the red carpet
COMPANY LOGO PLACEMENT
IN THE FOLLOWING AREAS:
Twenty (20) premiere dinner seats
Step and repeat press backdrop
Company listing in press releases
Meet & greet with the evenings talent
12,000+ square foot environment
Customized experience
Company activation/product sampling Dedicated social media acknowledgement to
1 million+ followers
Activation at TrevorLIVE After Party
(upon approval)
Step & repeat exclusive branding
Large plasma screen branding
Gobo projection inside event space
Social media plan with activations
Inclusion during Livestream
(LA Only)
Ability for multiple on-site activations
Welcome Reception AND After Party
($25K build out allocation and $50K donation)
Welcome Reception OR After Party
($10K build out allocation and $25K donation)
E V E N T
B E N E F I T S :
Guests to walk red carpet
C O M PA N Y L O G O P L A C E M E N T
I N T H E F O L LOW I N G A R E AS :
Verbal recognition on stage
Gobo projection
Custom social media plan
National press release
Meet & Greet with talent
Program book
Company activation/product
sampling experience at event
Sponsors scroll
Full screen digital ad on plasmas TVs
Printed program book
Sponsors scroll inclusion
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SPONSORSHIP OPPORTUNITIES
RED CARPET LIVE STREAM SPONSORSHIP
$50,000
Sponsorship of 2hr livestream
red-carpet interviews and commentary
BROADCAST BRANDING
OPPORTUNITIES:
SPONSORSHIP BENEFITS:
Logo placement on Livestream player
Category exclusive sponsorship
Branded Livestream player hosted
on sponsoring company website and
embedded on TheTrevorProject.org
Ten (10) priority dinner seats
Up to three (3) 30 second ads
Microphone wrap with company logo
SOCIAL MEDIA PROMOTIONAL PLAN:
Company listing in national press releases
Verbal recognition from stage
Access to walk the TrevorLIVE red carpet
Detailed promotional plan outlined
during sponsorship negotiation
SPONSORSHIP BENEFITS:
The TrevorLIVE Green Room has been
visited by all previously attending
& performing talent of TrevorLIVE.
The Green room is where talent is
able to escape from media and press
to a relaxing environment that is
fun and inviting with a high level of
engagement of the sponsoring brand.
Six (6) premiere dinner seats
Electronic invites
(40,000 impressions, 5-7 blasts)
The Trevor Project’s hope is that
the sponsoring company will work
with us to create an interactive and
inviting space for all talent involved.
Full screen digital ad on plasma TVs
$20K build out allocation
$15K donation
CONCEPT:
Sponsoring Brand has rights to all media
that is captured in the Green Room.
Access to walk the TrevorLIVE red carpet
High-profile branding of Green Room
Company activation/product sampling
Plasma TV Ad during cocktail reception
COMPANY LOGO PLACEMENT IN THE
FOLLOWING AREAS:
Logo inclusion on Green Room step & repeat
TrevorLIVE microsite
Program book
Sponsors scroll
Printed program book
Social media recognition - to more than
1 Million fans
Sponsors scroll inclusion
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$35,0 00
COMPANY LOGO OR NAME PLACEMENT
IN THE FOLLOWING AREAS:
Co-branded ads supporting Livestream
TrevorLIVE microsite with link to
run two weeks prior to event up until
sponsoring company website
day of event
Facebook and Twitter placements
GREEN ROOM SPONSORSHIP
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SPONSORSHIP OPPORTUNITIES
AC T I VAT I O N S P O N S O R S H I P S
SILENT AUCTION SPONSORSHIP
$ 2 5 ,0 0 0
$15,000
Exclusive Auction Sponsor
Naming rights sponsor for Silent Auction
Category Exclusive Auction Sponsor
Premiere branding of Silent Auction
$25K SPONSORSHIP BENEFITS:
$15K SPONSORSHIP BENEFITS:
Six (6) premiere dinner seats
Four (4) priority dinner seats
Naming rights and branding rights with
custom silent auction Hashtag
Category exclusive branding
Branded bidding portal (website & mobile
Branded bidding portal (website & mobile) device)
Inclusion in auction promotion via
electronic invites (40,000 impressions)
Inclusion in auction promotion via
electronic invites (40,000 impressions)
Inclusion in up to 3 printed media buys
Branded visuals at cocktail reception
Branded visuals at cocktail reception
2 custom digital ad’s at cocktail reception
SOCIAL MEDIA PROMOTIONAL PLAN:
Full page ad in Program book
2 exclusive Social Media posts on each platform
SOCIAL MEDIA PROMOTIONAL PLAN:
(posts begin 11/23 and conclude 12/7)
4 exclusive Social Media posts on each
platform (posts run 11/23 - 12/7)
Promotional inclusion on the Livestream
from 5PM-7PM
Promotional inclusion on Livestream from
5PM-7PM
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W W W . T R E V O R L I V E . O R G
$1 0,0 00-$25 ,000
P U T YO U R B U S I N E S S I N T H E S P OT L I G H T
G E T I N F R O N T O F YO U R TA R G E T M A R K E T
G E T YO U R B R A N D N OT I C E D
CONCEPT:
Having a presence at TrevorLIVE
positions your business as an authority
in your industry. TrevorLIVE’s Welcome
Reception and After Party environment
provide various locations for your brand
to engage guests.
Sponsors have shared rights to all
media captured within their branded
space and the ability to network during
the reception.
Joining as an activation sponsor you
will be communicating your support
with the audience at the event. Stand
out in the crowd and interact with a
highly captive audience at TrevorLIVE!
SPONSORSHIP BENEFITS:
Dinner seats (number dependant upon level)
Access to influential decision makers
High-profile branding
Company activation/product sampling experience(s)
Plasma TV Ad during cocktail reception
COMPANY LOGO PLACEMENT IN
FOLLOWING AREAS:
TrevorLIVE microsite
Program book
Sponsors scroll
Social media recognition - 1+ Million fans
THE PREMIERE FUNDRAISING EVENT FOR THE TREVOR PROJECT
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SPONSORSHIP OPPORTUNITIES
TA L E N T G I F T B AG S P O N S O R S H I P
$5,000
SPONSORSHIP BENEFITS:
Two (2) priority dinner seats
Category exclusivity
Prominent gift bag placement in Green Room
Invites to TrevorLIVE After Party
COMPANY LOGO PLACEMENT IN THE
FOLLOWING AREAS:
TrevorLIVE microsite
Program book
Sponsors scroll
Social media recognition
ITEM QUANTITIES NEEDED:
Los Angeles: 1,000 guests
New York: 700 guests
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TABLE OPPORTUNITIES
P L AT I N U M
TA B L E
$25,000
T I TA N I U M
TA B L E
GOLD
TA B L E
S I LV E R
TA B L E
$15,000
$10,000
Ten (10) premiere dinner seats
Ten (10) priority dinner seats
Ten (10) priority dinner seats
Ten (10) dinner seats
Access for all guests to walk the red carpet
Access for four (4) guests to walk the red carpet
10 invitations to post-event party
10 invitations to post-event party
Meet & Greet with the evenings Stage Talent
Signed TrevorLIVE memorabilia
Access for up to four (4) in Green Room
10 invitations to post-event party
Signed TrevorLIVE memorabilia
Verbal recognition from the stage
10 invitations to post-event party
COMPANY LOGO OR NAME PLACEMENT IN
THE FOLLOWING AREAS:
COMPANY LOGO OR NAME PLACEMENT
IN THE FOLLOWING AREAS:
COMPANY LOGO OR NAME PLACEMENT IN
THE FOLLOWING AREAS:
TrevorLIVE microsite with hyperlink to
company website
TrevorLIVE microsite with link to company website
Custom Plasma TV Ad at cocktail reception
Custom Plasma TV Ad during cocktail reception
TrevorLIVE microsite with hyperlink to
company website
Electronic invites (40,000 impressions, 5-7 blasts)
Custom submitted Plasma TV Ad during
cocktail reception
Sponsors scroll
Electronic invites
(40,000 impressions, 5-7 blasts)
Enhanced branding opportunities available
$5,000
COMPANY LOGO / NAME PLACEMENT IN THE
FOLLOWING AREAS:
TrevorLIVE microsite with hyperlink to company website
Program book
Sponsors scroll
Program book
Sponsors scroll
Program book
Sponsor “Thank you” tweet upon commitment
Program book
Sponsors scroll
Sponsor “Thank you” tweet upon commitment
Enhanced branding opportunities available
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GET INVOLVED
O U R TA B L E C A P TA I N S A N D VO LU N T E E R S M A K E A D I F F E R E N C E
The Trevor Project’s Board of Directors is truly grateful for the participation and support of so many individuals,
organizations and businesses each year. The success of TrevorLIVE and the positive impact on the community –
locally and nationally – is dependent upon the ability to raise funds. TrevorLIVE offers many ways to contribute,
allowing donors to work within their charitable giving goals and guidelines.
BECOMING A TABLE CAPTAIN OR COMMITTEE MEMBER GIVES YOU THE OPPORTUNITY TO:
1
GIVE BACK TO THE COMMUNITY
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2
3
4
NETWORK WITH
FRIENDS, COMMUNITY
MEMBERS AND LOCAL
BUSINESSES
SUPPORT THE
200,000 YOUTH
SERVED ANNUALLY
GET READY TO HAVE THE
NIGHT OF A LIFETIME
THE PREMIERE FUNDRAISING EVENT FOR THE TREVOR PROJECT
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GET INVOLVED
UNDERWRITING
TrevorLIVE offers a broad range
of underwriting opportunities.
Underwriting provides
promotional exposure and
marketing benefits associated
with a specific event or program
element of TrevorLIVE, while
helping minimize the cost of
fundraising.
AUCTION
TA B L E
D O N AT I O N S
C A P TA I N S
The continued success of
TrevorLIVE is due in part to
the commitment of our Table
Captains. As a Table Captain, you
are the host of your table and the
liaison between TrevorLIVE and
your guests.
Showcase your company
products and services to
dinner auction shoppers,
a highly desirable target
market, by donating to the
Silent and Live Auctions.
Exposure to this audience
reinforces your support of the
LGBT community.
IN-KIND SILENT AUCTION SPONSORSHIP
One of the most dynamic, interactive pieces of the evening
is the Silent Auction. Dozens of items from weekend
getaways, unique dining experiences, custom clothing and
jewelry, spa packages, sports memorabilia, autographed
collectors’ items and much more, will be on display for an
enhanced guest experience.
All items within the silent auction are big on LIVE at the
event and online through The Trevor Project’s website.
Businesses and individuals who participate in the silent
auction gain maximum exposure for their donation(s).
Visit:
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VOLUNTEER
SPONSORSHIP
LEARN
TrevorLIVE relies on volunteers to
help accomplish this extraordinary
event. Each year volunteers join
together to support the various
committees and segments of
TrevorLIVE. For more information
visit TrevorLIVE.org
Sponsorship can fulfill
multiple objectives - tangible
reinforcement of a company’s
diversity commitment, brand
marketing exposure, community
development participation,
business and social networking,
and more.
Learn more details about these
opportunitites by contacting
Matthew Zaslow, Special Events
Director at 310.271.8845 ext. 225 or
[email protected]
MORE!
W W W . T R E V O R L I V E . O R G
TrevorLIVE.org
to submit an online donation form for the silent auction of the
city you wish to participate in.
THE PREMIERE FUNDRAISING EVENT FOR THE TREVOR PROJECT
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OUR SUPPORTERS
THE SALLIE
FOUNDATION
SCHRECK ROSE
DAPELLO & ADAMS
TRUMAN & ELLIOTT LLP
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O U R
M I S S I O N :
The mission of The Trevor Project is to end suicide among gay, lesbian, bisexual, transgender and
questioning young people. The organization works to fulfill this mission through four strategies:
1
Provide crisis counseling
to LGBTQ young people
thinking of suicide.
2
Offer resources,
supportive counseling
and a sense of
community to LGBTQ
young people to
reduce the risk that
they become suicidal.
O U R
3
Educate young people
and adults who interact
with young people on
LGTBQ-competent
suicide prevention, risk
detection and response.
4
Advocate for laws
and policies that
will reduce suicide
among LGBTQ
young people.
V I S I O N :
A future where the possibilities, opportunities and dreams are the same for all
youth, regardless of sexual orientation or gender identity.
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WHO WE ARE
PROJECT
THE
PROGRAMS & SERVICES
1998
150
41
850
250
55,000+
Year Founded
Trevor Lifeline
counselors
Full-time staff
Active volunteers
TrevorChat
counselors
Trevor Lifeline
calls fielded in
FY2015
lifeline
The only nationwide, around-the-clock crisis and suicide
prevention lifeline offering free and confidential counseling
for tens of thousands of LGBTQ youth. The Trevor Lifeline
is accredited as an exemplary crisis intervention program
by the American Association for Suicidology (AAS).
430,000
135,000
Lifeline calls fielded
since inception
TrevorSpace
Members
The largest social networking community for lesbian,
gay, bisexual, transgender and questioning young
people, (ages 13-24), their friends and allies.
$6.5million
Annual operating
budget
text
A free, confidential, secure service in which LGBTQ
young people can text a trained Trevor counselor for
support and crisis intervention.
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space
W W W . T R E V O R L I V E . O R G
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chat
A free, confidential and secure instant messaging
service that provides live help by trained volunteers.
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CONTACT US
T R E VO R L I V E I N Q U I R I E S :
M AT T H E W
SPECIAL
Z A S L O W
EVENTS
DIRECTOR
M a t t h e w. Z a s l o w @ T h e Tr e v o r P r o j e c t . o r g
(310) 27 1-8845 ext. 225
WE HOPE YOU
JO IN U S F O R
THANK YOU!
W W W . T R E V O R L I V E . O R G