August Newsletter - Sacramento Postal Customer Council

AUGUST, 2015 Issue
Executive Board
Postal Co-Chair: Jagdeep Grewal
Postmaster, Sacramento. 916-263-7156
Industry Co-Chair: Miles French
Pitney Bowes Presort Services
916-390-4763
Industry Vice Co-Chair: Vacant
Secretary: Israel Camarena
Neopost. 209-968-8701
Treasurer: Kathy Pescetti
Admail West. 916-442-3613
Advisory Council
Administrative Chair: Ralph Petty
916-521-6646
Communications Chair: Cara Beyenka
Admail West. 916-442-3613
Education Chair:
Dr. Janet Lockhart-Jones, Ed.D., MDC
Pitney Bowes. 203-749-2505 Membership Chair: Jacqueline Whitten
Pitney Bowes. 916.730.1859
Postal Liaison: Candace Cheathon
USPS. 916-263-7161
USPS
Manager, Marketing:
Susan Skidmore. 916-373-8703
Customer Relations Coordinator:
Candace Cheathon. 916-263-7161
Business Mailer Support Analyst:
Randy Holt. 916-263-7116
Manager, Business Mail Entry:
Tammy Talso. 916-373-8723
Manager, Consumer & Industry Contact:
Daisy Daniels. 916-373-8605
Mailing Standards Specialist:
Darrell Bacani. 916-373-8721
Manager, USPS Sales:
Sherri Moberg-Plasch. 916-373-8383
Direct approach
Direct approach
Businesses
canuse
use technology,
data to improve mailings
Businesses
can
technology,
data to improve mailings
Direct mail remains a potent force for
businesses — especially among techsavvy younger consumers, Postal
Technology International reports in its
latest issue.
Businesses
can can
improve
their mailings
through QR
codes and other mobil
Businesses
improve
their mailings
through
QR codes and other mobile features.
Three-quarters of consumers between Direct
agesmail
25remains
and a34
have
potent
forcepurchased
for businesses — especially
Technology
reports in its
issue.
a product after seeing it advertised through
the International
mail, according
tolatest
Direct
Marketing Association data cited in the report.
Three-quarters of consumers between ages 25 and 34 have purc
through the mail, according to Direct Marketing Association da
The challenge is getting more companies to embrace direct mail — along
challenge
is getting more companies to embrace direct mai
with innovations that can make mailings The
more
effective.
mailings more effective.
“The reality is, people who use mail for marketing
using campaigns a
“The reality is,campaigns
people who useare
mailnot
for marketing
Ed Owen,
spokesman for
for the
association,
tells Postal Technolo
the technology that’s available,” Ed Owen,
spokesman
the
association,
tells Postal Technology International.
Businesses can enliven their mailings by adding QR codes that
company’s website. Other options include augmented reality fe
bytoadding
that consumers
see videosQR
and codes
animation.
Businesses can enliven their mailings
scan with a smartphone to see the company’s website. Other options include
The report notes the Postal Service’s efforts to promote these in
augmented reality features that allow consumers
to scan a mailpiece to see
businesses that use data and technology to produce better maili
videos and animation.
Additionally, the report highlights Every Door Direct Mail, the
consumers
based on their
location
and other demographics.
The report notes the Postal Service’s efforts
to promote
these
innovations,
including offering discounts to businesses that use data and technology to
produce better mailings.
Additionally, the report highlights Every Door Direct Mail, the popular service
that allows businesses to target consumers based on their location and
other demographics.
Address Change:
Sacramento District Marketing Secretary
916-373-8700 | fax 916-373-8068
PCC newsletter
Address Change:
Sacramento District Marketing Secretary
916-373-8700 | fax 916-373-8068
Publishing: Communications Chair
Cara Beyenka. Admail West
916-442-3613
Printing and Mailing Donated By:
Admail West. 916-442-3613
Jagdeep Grewal
Postmaster, Sacramento
Industry Co-Chair Corner
Miles French
Design and Mail it!
Such an important value for mail service
providers, and large mailers alike. A well
designed mail piece not only will provides
the best delivery to the recipient, but
also helps qualify for valuable postage
discounts. This course is filling up fast! We
have 50 attending already.
August 12th, a Wednesday, is time to re-certify as a
Mail Piece Design Professional. Our very own Dr. Janet
Lockhart-Jones will be conducting the course this year.
You can register at www.SacPCC.com $125.00 cost
each includes a fine lunch. RESERVE NOW to attend
this all day program, as space is limited for this valuable
certification! This all day session is held at the USPS in
West Sacramento, CA. You can reach your PCC contact
Candi Cheathon at 916-263-7161.
Next up on your Sacramento PCC Schedule:
• August 12th, 8:30am
USPS Mailpiece Design Professional
Certification Program
Conducted by Dr. Janet Lockhart-Jones
Cost $125.00 per person
Includes lunch, and cost of the USPS Test
West Sacramento P&DC
3775 Industrial Blvd | Room 1080
Register online via PayPal at www.SacPCC.com
• National PCC Day 2015 — Growing Together
September 23rd, 7:30am – 4:00pm
Fairfield Courtyard by Marriott
1350 Holiday Lane | Fairfield CA
• October 8th, 8:30am
PCC Meeting & Education Session
Presented by John Brooks of AT&T
Royal Oaks Post Office | 2000 Royal Oaks Dr.
Remember to visit the website for current information
at www.SacPCC.com. Sacramento PCC meetings
are held at the Royal Oaks Post Office on the second
Thursday of each month, unless there is a scheduled
event at another location. Check the website!
Growing Together is the theme for National PCC Day
in 2015. This year presents a unique opportunity for
Sacramento PCC members at this large event being held in
Fairfield, CA. Attendees will have six educations sessions to
choose from, a healthy lunch, plus USPS HQ in Washington
DC will be providing us with perspective from the very top of
the organization.
The PCC executive board holds a meeting on the last
Thursday of each month, via conference call. Reach
out, and we can send out the call in number.
Did You
know
The Postal Service has one of the largest learning management systems
in the country.
US Postal Service Fun Fact!
page 2. AUGUST, 2015 Issue
Save the date...
09.23.2015
7:30am - 4:00pm
Postal Inspection Service • USPS New Extra Services Workshop
Address Management • USPS Letters/Flats — IMb Tracing
USPS Package Shipping IMpb • NPF Workshop “Strategic Thinking”
Location
Courtyard by Marriott
1350 Holiday Lane, Fairfield, CA
Participants
$50
includes continental breakfast & lunch
Vendors
$325 early bird
$350 regular fee
discounts for multiple tables
P lanned
Topics
BME Postpourri
Automated Business Reply Mail ® (ABRM) Tool
Available Online
The United States Postal Service offers complimentary Reply Mail artwork via the Automated Business Reply Mail
(ABRM) tool. The ABRM tool allows Reply Mail customers to create approved USPS camera-ready artwork for
domestic Reply Mail pieces in just a few steps.
The USPS Automated Business Reply Mail® (ABRM) application is an online, self-service tool that allows Reply Mail
customers to create domestic card, letter, and flat-sized mailpieces of Business Reply Mail (BRM), Courtesy Reply
Mail (CRM), and Metered Reply Mail (MRM). ABRM also creates artwork for card and letter-size pieces of Qualified
Business Reply Mail (QBRM). Additionally, ABRM provides the option to create a Facing Identification Mark (FIM)
and Barcode only for CRM and BRM artwork.
The ABRM tool provides a number of features for Reply Mail customers, including the ability to:
• Design and create artwork with an Intelligent Mail barcode (IMb)
• Place the barcode above the address block or in the barcode clear zone
• Add an image or logo related to the mailpiece
• Allow a third-party vendor or mail service provider to create artwork for clients
• Download artwork designs in PDF and EPS formats
• Store mailpieces and logos in the ABRM library for future use (up to 100MB)
It is the goal of the USPS to provide a fast, flexible, and simple way to create artwork online via the ABRM tool,
available at the link below.
https://gateway.usps.com/eAdmin/view/signin
USPS
Package
Intercept
What is it?
USPS Package Intercept® lets you redirect a domestic shipment that hasn’t been delivered or
released for delivery. It’s available for packages, letters, and flats with a tracking or extra services
barcode.
You can have it held at a Post Office™ as a Hold For Pickup or sent to a different domestic address.
You can even request to have it redirected as Priority Mail® back to the sender’s address.
How it Works
Verify that your shipment is eligible for Package Intercept.
If eligible, you can submit your request online after logging in with your USPS.com account.
After submitting your request, you’ll be provided an estimated total (estimated postage plus intercept
fee). We will then attempt to intercept and redirect the shipment.
If the package is intercepted, your credit card will be charged the $12.15 Package Intercept fee plus
postage. If the actual postage is greater than estimated, any additional postage will be charged
accordingly.
Intercepted mail and packages may be redirected to the sender, a new address, or held at a Post
Office for pickup.
AUGUST, 2015 Issue. page 3
AUGUST, 2015 Issue
business card drawing
sponsors & Winners!
June Meeting, 2015
How to do Business with
CA State Government
Nancy Garcia-Civil
$20 Gift Card, Chipotle
Sponsor: Neopost
Matt Freeman
$25 Visa Gift Card
Sponsor: Post City Credit Union
Upco ming Meeting s 2015
ting s are
ard Mee
E xec . Bo st Thursday of
held thevlaery month .
e
essional Certifica
tion Program
e USPS Test
sign Prof
Mailpiece Dess
ch and cost of th
ion, includes lun
d | Room 1080
$125 All-Day Se
| 3775 Industrial Blv
cramento P&DC
8:30am | West Sa
PCC Day 2015 ­—
Growing Togeth
National
rd by Marriott
Fairfield Courtya
| Fairfield, CA
1350 Holiday Lane
.com
at www.SacPCC
Register online
g & Education Se
er
ssion
PCC Meetin
&T
hn Brooks of AT
.
Presented by Jo
00 Royal Oaks Dr
ks Post Office | 20
8:30am | Royal Oa
If so,
r for a meeting?
or a good speake
.com.
eting topic, a tour
bmaster@sacpcc
ggestion for a me
mber, or email we
Do you have a su
th any board me
ur suggestion wi
please share yo
Capture Technologies
Factor Systems
Kern U.S.A.
Response Envelope Company
Priority Members
Admail West, Inc.
Bell and Howell
CA Legislative Data Center
Cenveo
Discount Mail Inc
Dome Printing
DST Output and Mail Services
Int’l Mailing Equip. — Hasler Postage Meters
Mailing Systems, Inc.
Mailrite Print & Mail, Inc.
Pacific Gas & Electric
Pacific Standard Print
Pitney Bowes
Pitney Bowes Presort Services
Express Members
membership list
Return Service Requested
Sacramento Postal Customer Council
P.O. Box 980093
West Sacramento, CA 95798-0093
First-Class Mail
Postage & Fees PAID
USPS
Permit No. G-10