July Newsletter - Sacramento Postal Customer Council

July, 2015 Issue
Executive Board
Postal Co-Chair: Jagdeep Grewal
Postmaster, Sacramento. 916-263-7156
Industry Co-Chair: Miles French
Pitney Bowes Presort Services
916-390-4763
Industry Vice Co-Chair: Vacant
Secretary: Israel Camarena
Neopost. 209-968-8701
Treasurer: Kathy Pescetti
Admail West. 916-442-3613
Advisory Council
Administrative Chair: Ralph Petty
916-521-6646
Communications Chair: Cara Beyenka
Admail West. 916-442-3613
Education Chair:
Dr. Janet Lockhart-Jones, Ed.D., MDC
Pitney Bowes. 203-749-2505 Membership Chair: Jacqueline Whitten
Pitney Bowes. 916.730.1859
Postal Liaison: Candace Cheathon
USPS. 916-263-7161
USPS
Manager, Marketing:
Susan Skidmore. 916-373-8703
Customer Relations Coordinator:
Candace Cheathon. 916-263-7161
Business Mailer Support Analyst:
Randy Holt. 916-263-7116
Manager, Business Mail Entry:
Tammy Talso. 916-373-8723
Manager, Consumer & Industry Contact:
Daisy Daniels. 916-373-8605
Mailing Standards Specialist:
Darrell Bacani. 916-373-8721
Manager, USPS Sales:
Sherri Moberg-Plasch. 916-373-8383
Address Change:
Sacramento District Marketing Secretary
916-373-8700 | fax 916-373-8068
Total recall
Advertising mail
Total
morerecall
memorable than digital, study finds
Advertising mail more memorable than digital, study finds
Consumers are more likely to remember
advertisements they receive in the mail than
ads they see online, the Postal Service’s Office
of Inspector General (OIG) reported last week.
The study reinforces previous industry research
Advertising mail
is more
likely to
be remembered
that highlights the enduring value of advertising
Advertising
mail
is more
likely
to be
and spur consumer purchases, new research suggests.
remembered and spur consumer
mail, which accounted for $20 billion — or 31
purchases, new research suggests.
percent — of USPS revenue last year.
Consumers are more likely to remember advertisements they receive in the mail than ads they see online, the
Postal Service’s Office of Inspector General (OIG) reported last week.
“Companies that want to generate a more accurate memory of an ad, for
The
study recall
reinforces
previousaindustry
research that
highlights
the enduring
valueby
of advertising
mail,
whichthe
better
during
purchase,
would
be served
best
physical
ads,”
accounted for $20 billion — or 31 percent — of USPS revenue last year.
report stated.
“Companies that want to generate a more accurate memory of an ad, for better recall during a purchase, would
be served
best by
ads,” the report
stated. that audits USPS, worked with Temple
The
OIG,
anphysical
independent
agency
University’s Center for Neural Decision Making. Researchers studied
The OIG, an independent agency that audits USPS, worked with Temple University’s Center for Neural
people’s responses to physical and digital media, including their ability to
Decision Making. Researchers studied people’s responses to physical and digital media, including their ability
recall
theproducts
products
advertised.
to
recall the
advertised.
Physical ads trigger brain activity responsible for value and desirability for featured products, which signal a
Physical ads trigger brain activity responsible for value and desirability
greater intent to purchase, the researchers concluded.
for featured products, which signal a greater intent to purchase, the
USPS
leaders emphasized
the effectiveness of advertising mail, as well as efforts to help businesses use mail to
researchers
concluded.
link digital and physical content, during the recent National Postal Forum.
USPS leaders emphasized the effectiveness of advertising mail, as well
Additionally, in a series of new videos, the Postal Service showcases Hammacher Schlemmer, Sterling
as efforts
to companies
help businesses
use
mail
to linktheir
digital
and physical content,
Jewelers
and other
that successfully
use mail
to promote
products.
during the recent National Postal Forum.
Additionally, in a series of new videos, the Postal Service showcases
Hammacher Schlemmer, Sterling Jewelers and other companies that
successfully use mail to promote their products.
PCC newsletter
Address Change:
Sacramento District Marketing Secretary
916-373-8700 | fax 916-373-8068
Publishing: Communications Chair
Cara Beyenka. Admail West
916-442-3613
Printing and Mailing Donated By:
Admail West. 916-442-3613
Jagdeep Grewal
Postmaster, Sacramento
Industry Co-Chair Corner
BME Postpourri
Miles French
Washington DC , here we come!
We have been invited to attend the awards
ceremony held in Washington DC on
August 5th. So planning is underway to be
on hand, very exciting to be included in
this important event.
On June 11th we had procurement expert, Wayne Gross from
the Department of General Services speak to the membership
on how to do business with State of California Government.
And he also got a rousing rendition of Happy Birthday from
the assembled group.
August 12 , a Wednesday, is time to re-certify as a Mail
Piece Design Professional. Our very own Dr. Janet LockhartJones will be conducting the course this year. You can register
at www.SacPCC.com $ 125.00 cost each includes a fine
lunch. RESERVE NOW to attend this all day program, as
space is limited for this valuable certification! Held at the USPS
in West Sacramento, CA, you can reach your PCC contact
Candi Cheathon at 916-263-7161.
th
Next up on your Sacramento PCC Schedule:
• August 12th, 8:30am
USPS Mailpiece Design Professional
Certification Program
Conducted by Dr. Janet Lockhart-Jones
Cost $125.00 per person
Includes lunch, and cost of the USPS Test
West Sacramento P&DC
3775 Industrial Blvd | Room 1080
Register online via PayPal at www.SacPCC.com
• National PCC Day 2015 — Growing Together
September 23rd, 7:30am – 4:00pm
Fairfield Courtyard by Marriott
1350 Holiday Lane | Fairfield CA
2015 Mail Drives Mobile Engagement Promotion
Promotion runs July 1 through December 31, 2015
Registration: May 15 – December 31, 2015
Discount Amount: 2% of eligible postage
Eligible Mail: Standard Mail letters and flats
Nonprofit Standard Mail letters and flats
Previous promotions, such as the Holiday Mobile Shopping promotion, the Mobile Buy it Now promotion and the
Mail Drives Mobile Commerce promotion have increased interest and use of mobile technologies in direct mail. The
2015 promotion will build on those and demonstrate how direct mail, combined with mobile technology, continues to
be a convenient method for consumers to engage and interact with their printed mailpieces.
Further questions about the Mail Drives Mobile Engagement Promotion can be directed to
[email protected].
• October 8th, 8:30am
PCC Meeting & Education Session
Presented by John Brooks of AT&T
Royal Oaks Post Office | 2000 Royal Oaks Dr.
Rate of change Commercial Shippers Consider More Price Hikes
Remember to visit the website for current information
at www.SacPCC.com. Sacramento PCC meetings
are held at the Royal Oaks Post Office on the second
Thursday of each month, unless there is a scheduled
event at another location. Check the website!
Two major commercial delivery companies are considering additional price hikes
this year, including surcharges during the peak holiday season, CNBC reported
this week.
UPS and FedEx each raised dimension (DIM) weight pricing formulas about six
months ago, charging customers higher rates for ground packages based on a
combination of size and weight.
The PCC executive board holds a meeting on the last
Thursday of each month, via conference call. Reach
out, and we can send out the call in number.
Growing Together is the theme for National PCC Day
in 2015. This year presents a unique opportunity for
Sacramento PCC members at this large event being held in
Fairfield, CA. Attendees will have six educations sessions to
choose from, a healthy lunch, plus USPS HQ in Washington
DC will be providing us with perspective from the very top of
the organization.
The carriers also increased the fees they charge customers for fuel.
Now UPS is considering shipping surcharges for the holidays, CNBC reported.
The company also is focused on “multichannel retailing” — delivering packages
to stores for consumers to pick up, a process that’s three times less costly than
home delivery.
Changes in commercial shipping rates
could mean higher prices for consumers,
CNBC reports
The company wants to maximize capacity and boost margins, even it means
turning down some business, according to CNBC.
“It’s initiating more of a pricing strategy where it’s going after some of its retail
customers and looking to price up some business, particularly e-commerce
business,” industry analyst Christian Wetherbee told the cable network.
Did You
FedEx also is expected to “push on pricing” during the holidays — which could
open new business opportunities for other delivery services, Wetherbee said.
know
“We actually think there’s a lot more momentum for … the small package carriers,”
he said.
The five most common street names in the country are Second, Third,
First, Fourth and Park.
US Post Office Fun Fact!
page 2. July, 2015 Issue
July, 2015 Issue. page 3
July, 2015 Issue
business card drawing
sponsors & Winners!
June Meeting, 2015
How to do Business with
CA State Government
Nancy Garcia-Civil
$20 Gift Card, Chipotle
Sponsor: Neopost
Matt Freeman
$25 Visa Gift Card
Sponsor: Post City Credit Union
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Capture Technologies
Factor Systems
Kern U.S.A.
Response Envelope Company
Priority Members
Admail West, Inc.
Bell and Howell
CA Legislative Data Center
Cenveo
Discount Mail Inc
Dome Printing
DST Output and Mail Services
Int’l Mailing Equip. — Hasler Postage Meters
Mailing Systems, Inc.
Mailrite Print & Mail, Inc.
Pacific Gas & Electric
Pacific Standard Print
Pitney Bowes
Pitney Bowes Presort Services
Express Members
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Sacramento Postal Customer Council
P.O. Box 980093
West Sacramento, CA 95798-0093
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