T H E B R A N D - Paramount Coffee Business Connection

T H E
B R A N D
STYLE
T H E
B R A N D
The Paramount Story
The Paramount Coffee brand name has been well recognized and
synonymous for quality coffee products since 1935. Coffee lovers have
enjoyed Paramount Coffee in restaurants, cafés and offices for years. That
customer loyalty, grounded in the quality of rich, fresh coffee roasts, has
helped Paramount Coffee expand their retail coffee business so consumers can enjoy gourmet coffee at
home. This coffee segment continues to enjoy aggressive growth and has tremendous upside opportunity.
Paramount Coffee has a strong product portfolio to help you meet your customers’ needs.
The Value of the Paramount Brand
Strong brand awareness and a solid product portfolio that includes:
• Fair Trades and Organics
• Standard single origins and blends
• Unique coffees and blends
• Flavored coffees and Decafs
• Attractive package graphics
• Package size flexibility
• Strong Midwest presence, growing nationally
• The power to attract new customers to your coffee category
• A perfect fit for the fast growing gourmet coffee segment
Whether you need a full coffee line up or target products to compliment your current offerings,
Paramount Coffee has the products to help you strengthen your coffee category.
an employee-owned roaster in lansing, michigan 8 0 0 9 6 8 1 2 2 2 | www.paramountcoffee.com
H I S T O R Y
PRIDE
H I S T O R Y
Corporate Overview
Since 1935, Paramount Coffee has had a rich heritage of roasting and distributing
high quality coffee products. Based in Lansing, Michigan, Paramount Coffee is one
of the oldest and largest regional coffee roasters in the United States.
Paramount Coffee successfully markets to supermarkets, convenience stores, cafés, restaurants, offices, and
institutions such as schools, universities, hospitals, and government facilities.
Passion for Quality
Under the direction of Angelo Oricchio, a native of Brazil and coffee artisan, Paramount Coffee uses only
hand selected 100% Arabica coffee beans from the finest estates and private growers worldwide. The
roasting and packaging process uses state-of-the-art equipment and is closely monitored to ensure the
highest quality results.
Full Service Coffee Resource
Paramount Coffee has the resources and capacity to meet all of your coffee needs.
• Quality coffees featuring Single Origins, Unique and Custom Blends,
Fair Trades, Organics, Dark Roasts, Flavors and Decafs
• Retail gourmet coffee in ground or whole bean
• Available package sizes include 1.25oz–2.5oz fractional packs,
12oz–48oz retail valve bags, and 5lb bulk bean valve bags
• Complete private label program capability
• Complete programs for on premise customers including equipment,
service, allied products, supplies, and marketing materials
Partnering with Paramount Coffee will help make any coffee program a success.
an employee-owned roaster in lansing, michigan 8 0 0 9 6 8 1 2 2 2 | www.paramountcoffee.com
P R I V A T E
L A B E L
VA L U E
P R I V A T E
L A B E L
Private Label Program
Paramount Coffee offers full-service private label capability.
Paramount Coffee has been a proud partner in helping many
companies build and expand their private label coffee programs.
Paramount does everything from a simple product package, to a full
private label program with custom coffee blends, packaging, bulk programs, and displays. The private
label coffee segment continues to enjoy aggressive growth and has tremendous upside opportunity.
Paramount Coffee has a strong product portfolio to help every client meet their customers’ needs.
The Paramount Private Label Partnership
Use Paramount Coffee’s extensive product portfolio, or create your own custom blends. Solid product
portfolio that includes:
• Fair Trades and Organics
• Standard single origins and blends
• Unique coffees and blends
• Flavored coffees and Decafs
• Creative package design support
• Flexible packaging options
• Display and POS support
• Coffees available in Ground or Whole Bean
• Coffee roasted and packaged to order
Let Paramount Coffee’s experience and passion for quality help you develop a private label program on
which you would be proud to put your name.
an employee-owned roaster in lansing, michigan 8 0 0 9 6 8 1 2 2 2 | www.paramountcoffee.com
B E A N E R ’ S
TRUST
B E A N E R ’ S
The Beaner’s Story
Beaner’s Gourmet Coffee opened its first café location in Lansing, Michigan,
in 1995. Today, Beaner’s has created a strong, recognizable brand with
over 100 locations. Their successful foundation and aggressive growth plan
makes them one of the premier café operations in the business. As part of the fast growing specialty
coffee industry, Beaner’s has helped take the café experience from a cottage industry to a mainstream
business, attracting more and more consumers everyday to gourmet coffee.
The Value of the Beaner’s Brand
• Strong brand awareness
• Aggressive marketing featuring print, television, radio and billboards
• Attractive package graphics
• Strong Midwest presence, and growing nationally
• Strong, growing customer base, loyal to products they know, love, and trust
• The power to attract new customers to your coffee category
• A perfect fit for the fast growing gourmet coffee segment
Put Beaner’s retail packaged coffee on your shelf, and let the power of Beaner’s work for you to grow
sales and profits.
an employee-owned roaster in lansing, michigan 8 0 0 9 6 8 1 2 2 2 | www.paramountcoffee.com
F A I R
T R A D E
&
O R G A N I C
HEART
F A I R
T R A D E
&
O R G A N I C
Fair Trade and Organic Coffee Opportunities
Paramount Coffee Company is a USDA certified organic coffee roaster, and a
collaborative partner in socially responsible programs like Fair Trade. Certified organic
coffees are produced to specific USDA quality standards, and are free from pesticides,
fertilizers, and synthetic ingredients. Certified Fair Trade coffees support programs
that provide funding for economic reforms, community development, education, and
environmental assistance for farmers in coffee producing countries. In exchange,
these farmers meet certain quality standards and fair labor practices.
The Fair Trade and Organic coffee segment continues to enjoy very aggressive growth, and has
tremendous upside opportunity. Paramount Coffee offers a strong product portfolio to help you
meet every customer’s needs.
Paramount Fair Trade Organic Coffees
• Fair Trade Organic Breakfast Blend
Wonderful aroma and full, rich flavor. Full City Roast with a helping of French Roast Fair Trade
• Organic French Roast
A unique blend of Sumatra and Nicaragua Fair Trade Coffees. Organic and shade grown coffees dark
roasted to perfection
• Fair Trade Organic Latin Blend
A combination of Asian and South American coffees in a medium-dark roast. A nice rounded cup with
a lively taste and a lingering brightness
• Fair Trade Organic Mexican
Medium body and acidity with a sweet pronounced aftertaste
• Fair Trade Organic Morning Magic
The All-American blend with a touch of French Roast. A well balanced, medium bodied coffee
• Fair Trade Organic Community Blend
A combination of Asian and South American coffees in a medium-dark roast. A very rich cup with low
acidity and a pleasant flavor
Paramount Coffee’s exceptional line of Fair Trade and Organic coffees ranks as one of the finest available
anywhere. Additional Fair Trade and Organic coffees are offered based on availability.
an employee-owned roaster in lansing, michigan 8 0 0 9 6 8 1 2 2 2 | www.paramountcoffee.com
C O F F E E H O U S E
TA S T E
C O F F E E H O U S E
Masters of the coffeehouse experience
Paramount Coffee is one of the Midwest’s most experienced roasters
and suppliers to the café/coffeehouse industry. A major provider of
branded and private label coffees to cafés throughout the Midwest,
Paramount Coffee offers comprehensive start-up consultation as well
as allied products and equipment packages to meet every need.
And, of course, we have a legacy of satisfying the tastes of the most discerning coffee drinkers with
superb roasts of the finest coffee beans from all over the world. Paramount Coffee is Fair Trade and
organic certified, and our special Coffeehouse Select roasts have been successfully marketed in cafés
throughout the country.
We are proud to offer the most all-inclusive coffee/espresso program in Michigan, Ohio, and Indiana
with services that include:
• Small batch roasting & custom blending
• Private Label Packaging (12oz valve bags available in 14 colors)
• Complete coffeehouse allied products
• Start-up consulting
• Marketing support
• In-store training
• Direct importer of Faema espresso equipment
• Prompt equipment service
an employee-owned roaster in lansing, michigan 8 0 0 9 6 8 1 2 2 2 | www.paramountcoffee.com
C O N V E N I E N C E
S T O R E S
EASE
C O N V E N I E N C E
S T O R E S
The premium
fill-up isn’t always
at the pump.
Paramount Coffee is one of the
Midwest’s leading importers and
roasters of fine coffees for
convenience stores. Paramount backs
up their extraordinary coffee with a
very strong merchandising program,
custom tailored to meet the needs of
convenience stores throughout
Michigan, Indiana, and Ohio.
•
Branded gourmet beverage program
•
Turn-key marketing package
•
State-of-the-art equipment such as
BUNN, Curtis, and Cecilware
•
Prompt, accurate direct store delivery
•
Fresh Coffee
- regular
- decaffeinated
- dark roasts
- specialty flavors
•
Instant Cappuccino
•
Frozen Smoothies & Granitas
•
POS materials including:
- pump toppers
- window and wall signs
- menu board
- airpot display rack
- airpot labels
- cacppuccino sign
an employee-owned roaster in lansing, michigan 8 0 0 9 6 8 1 2 2 2 | www.paramountcoffee.com
www.bearclawcoffee.com
product
information
PRODUCT FEATURES:
• Large portfolio of product offerings
• Decaf, regular, whole bean
and ground options
• Small batch roasting
from a certified Michigan
based roasting team
• Freshness valve and
re-closeable seal for
THE BEARCLAW COFFEE CO. STORY
The first cup of Bearclaw coffee was served
from a small log cabin in a cornfield north of
Dexter, Michigan by its founders Doug and
Debi Scroggins. The idea, then and now, was
to make customers feel like family with hot
coffee and big smiles.
Well, the family has grown... a lot! Now
customers can enjoy a signature blend of
Bearclaw coffee at home, zipping through a
drive thru, relaxing at a sit-down coffee shop,
walking out of the office to a mobile coffee
truck or at a personalized catered party.
longer shelf life
• Bold new packaging and
point of sale materials
RELATIONSHIP
FEATURES:
• In-store tasting with
trained Bearclaw staff
• Portable Coffee Truck
to promote the brand
SOCIAL RESPONSIBILITY
• Michigan Based Company supporting
other Michigan and USA companies
• The Bearclaw Coffee Company is a member
of the International Franchise Association
and subscribes to the association's
code of ethics
• The Bearcares Program supports a local,
regional or national charity each month
• The Bearclaw Coffee Company is a proud
participant in MinorityFran and the Veterans
Transition Franchise Initiative (VetFran)
CORPORATE OFFICE
Bearclaw Coffee Co.
780 Taylor Street • Chelsea, Michigan 48118
(734) 433-0009
www.bearclawcoffee.com
• Over 21 retail locations...
and growing!
• Exciting point of sale materials
• Generous promotional allowances
• Cutting-edge corporate support in
brand development, advertising,
design & marketing
• Strong brand loyalty
Sweetwaters customers are passionate!
Sweetwaters Coffee & Tea has been voted the
®
®
“Best Coffeehouse” for over ten years by publications
such as Current Magazine, AAA Magazine, and Detroit
Metro Times. Now Sweetwaters wants to make your
®
customers’ day with our specialty, custom roasted
coffees.
Founded by Lisa and Wei Bee in 1993, the first
Sweetwaters opened in downtown Ann Arbor and
®
today we continue to grow with two additional locations
and more to come.
People recognize Sweetwaters through advertising,
marketing, and participation in community events
®
including: Ann Arbor Observer, Arborlist.com, WDET,
Wayne State, University of Michigan, Ann Arbor Summer
Festival, Ann Arbor Art Fairs, and loft developments:
Main North, Liberty Lofts and more.
Sweetwaters customers include:
®
Fresh Seasons Market, Ann Arbor
Hollywood Markets:
Royal Oak, Bloomfield Hills, Troy, Utica
Bastone, Royal Oak
Grizzly Peak Brewing Company, Ann Arbor
Vinology, Ann Arbor
Café Habana, Royal Oak
Vinotecca, Royal Oak
Blue Tractor Cook Shop, Traverse City
Bowers Harbor Inn, Traverse City
Google Corporate Offices, Ann Arbor
Arbor Networks Offices, Ann Arbor
www.SweetwatersCafe.com
ANN ARBOR-DOWNTOWN
123 W. Washington St.
(734) 769.2331
ANN ARBOR-KERRYTOWN
407 N. Fifth Ave.
(734) 622.0084
Think globally. Drink locally.
ROYAL OAK-DOWNTOWN
106 S. Main St.
(248) 586.9602
As the neighborhood coffeehouse that offers a warm, friendly atmosphere and premium coffees
and teas, Sweetwaters® would like to offer your customers creative, extraordinary, and attainable
luxuries starting with our unique and globally inspired, signature coffees.
Specialty Coffees
House Blend
Our custom medium-dark roasted mellow blend, brimming with ambrosial taste, smoky
aroma, and distinct richness. A pure coffee experience for the discriminating palate.
Decaf House Blend
This is our popular custom House Blend, without the caffeine. Indulge in its pure and joyful
coffee experience.
Abianno Espresso
Our premium espresso is inspired by fine outdoor cafés in Italy.
Its rich dark chocolate undertones are intense yet mild, flavorful yet smooth.
Safari Sunrise
Our signature blend of African beans creates a medium-dark roasted coffee that is spirited
and fruity with a velvety feel and a clean finish.
Fair Trade & Organic Coffees
Organic Fair Trade Midnight Blend
Dark as night, smooth as silk...for those who are not afraid of the dark.
Organic Java Blend
Organic Indonesian & Central American beans combine to create this dark-roasted full
bodied blend.
Flavored Blends
Mackinac Island Fudge
A taste of up north, the unique blend combines a deep, rich coffee with the flavor of
Mackinac Island Fudge. Reminiscent of lazy sumer days.
Traverse City Cherry
This popular blend is made with a light roasted coffee, complemented exquisitely with the
bold aroma of sweet cherries, freshly picked from Michigan.
For more information contact:
Rob Davis
Paramount Coffee Company
(517) 388-2020
[email protected]