Cadiz presentation

CLIQ Project
Creating Local Innovation through the Quadruple Helix
Mini pilot project
«TUIDEACLIQ.COM»
Results
4 April – 31 May 2011
Mini pilot project – CEEI Bahía de Cádiz
• Previous idea: Innovation Marathon at Schools
– Had to run it with game owner organization.
– Too expensive to run: over the budget.
By that time...
• SINC was running ”Make Brighton Rock”.
Why ”Tuideacliq”?
-SINC similar organization to CEEI Bahia de Cádiz
-The idea of MAKE BRIGHTON ROCK could work in our area.
-New experience for us. A public participation contest.
-Something that could easily be repeated following years.
-Simple.
-At project level, it could be a good idea to obtain different
results with same project in different regions.
Strategy
- Involve all actors of QH
First step
-Create web platform. Similar to Make Brighton Rock.
Strategy
- Good dissemination:
- Corporate creativity: logos, adverts, web, invitation to
public presentation, ...
Strategy
- Good dissemination:
- Partnership with local media company:
Strategy
- www.lavozdigital.es
- Cadiz edition
- 150.000 banners
- Jerez edition
- 150.000 banners
Strategy
- LA VOZ DE CADIZ
- ½ page Advert
Mon to Fri (2 months)
- 1 article / week
Strategy
- PUNTO RADIO
- Adverts (4 times a day / 2 months)
- Mention on top audience programme mid day.
Public Launching Event 4 april 2011:
•
•
Invitation
Media coverage
Statistics:
Duration:
under 2 months (4/4 – 31/5/2011)
Registered users:
714
Number of ideas:
57
Number of votes:
673
Number of comments:
74
Number of press adverts:
42
Number of radio ads:
168
Number of digital ad prints:
300.000
Statistics April:
Statistics May:
What’s next:
Judging panel is meeting to choose best
idea out of first 10. (21st June)
- 2 members of CEEI Bahia de Cádiz
- 2 members of La Voz de Cádiz
- 1 Member of each actor of QH
- University of Cadiz: Dean
- Businesses: Confederation of Employers of the Province of Cadiz
- Administration: Regional Minister of Economy, innovation and
Science.
- Society: Local disabled association.
What’s next:
Prize giving: 29th June 2011
-Top 1st idea voted by users.
-Idea out of 10 best, voted by judging panel.
Best achievements:
- Positive response from Civil Society:
-
Good ideas
Positive comments.
Number of participants.
Use of social media by participants to have
more votes.
- Media support from day 1.
FINAL CONCLUSION:
If you motivate civil society to generate innovative ideas,
if you show them the importance of it
and place the right tools/channels to get that information,
QH could work
Thank you very much