EHEF Japan 2013: Facts

EHEF 2013 JAPAN
㻌
Table of Contents
䠍
INTRODUCTION .................................................................................................................................... 2
䠎
EHEF JAPAN 2013: FACTS .................................................................................................................. 3
䐟
Outline .................................................................................................................................................. 3
䐠
Exhibitors .............................................................................................................................................. 3
䐡
Networking Reception .......................................................................................................................... 6
䐢
Visitors .................................................................................................................................................. 7
䠏
FINANCING THE EHEF ....................................................................................................................... 13
䠐
PROMOTIONAL CAMPAIGN ............................................................................................................... 15
䠑
ANNEX ................................................................................................................................................ 18
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
1/25
EHEF 2013 JAPAN
㻌
㸯Introduction
The European Higher Education Fair (EHEF), was held for the second time in Japan on the
17th-18th May at Meiji University (Tokyo), and on the 19th May at Doshisha University
(Kyoto).
The event was co-organised by the Delegation of the European Union to Japan, Campus
France Japon, the German Academic Exchange Service (DAAD), Meiji University and
Doshisha University, and received the support of the Japanese Ministry of Foreign Affairs
(MOFA), the Japanese Ministry of Education, Culture, Sports and Technology (MEXT), the
Japan Student Services Organisation (JASSO), the Japan Society for the Promotion of
Science (JSPS), Kyoto Prefecture and the City of Kyoto.
A total of 47 Higher Education Institutions (HEI) from 12 different European countries were
present at the EHEF, and over the course of the three day event a total of 1900 visitors
were welcomed to the two venues. This proved to be a rise of 45% over the number of
visitors to the inaugural event held in 2012, to which 1300 visitors came. The EHEF
complimented the current drive by the Japanese government to encourage outgoing mobility,
and the efforts being made to develop internationally minded "Global Professionals" to suit
the needs of businesses operating in a global marketplace.
Prior to the fair itself, a Networking Reception was held on the evening of 16th May so that
European representatives could meet Japanese University representatives to discuss
possibilities for future links and cooperation.
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
2/25
EHEF 2013 JAPAN
㻌
㸰EHEF Japan 2013: Facts
ձ Outline
x Tokyo
Date/Time:
Venue:
Friday 17th May, 12:00-20:00/ Saturday 18th May, 10:00-16:30
Meiji University, Academy Common 2nd Floor
Address:
1-1 Kanda-Surugadai, Chiyoda-ku, Tokyo, 101-8301
x Kyoto
Date:
Sunday 19th May, 12:00-18:00
Venue:
Doshisha University, Imadegawa Campus, Ryoshinkan 1st Floor
Address:
Kamigyo-ku, Kyoto 602-8580
ղ Exhibitors
The fair welcomed 47 Higher Education Institutions from 12 different European countries.
1
EU
Erasmus Mundus
2
EU
Marie Curie Actions/European Research Council
3
EU
Euraxess Links Japan
4
France
Campus France Japon
5
France
Institut Français du Japon
6
France
ESSEC Business School
7
France
INSEEC
8
France
Réseau N+i
9
France
Toulouse Business School
10
France
HEC Paris
11
France
Ecole Nationale Supérieure des Mines d'Albi-Carmaux
12
France
CNAM - Management, Innovation, Prospective
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
3/25
EHEF 2013 JAPAN
㻌
13
France
ESPCI ParisTech
14
France
Paris Graduate School of Digital Innovation
15
France
VATEL, International Business School, Hotel & Tourism Management
16
Germany
DAAD
17
Germany
Goethe-Institut Japan
18
Germany
Fachhochschule Köln
19
Germany
Fachverband Deutsch als Fremdsprache (e.V.)
20
Germany
Frankfurt School of Finance & Management gGmbH
21
Germany
Technische Universität Clausthal
22
Germany
TU9 German Institutes of Technology
23
Germany
Universität zu Köln
24
Belgium
Wallonia-Brussels Campus
25
Finland
The Finnish Institute in Japan
26
Hungary
Embassy of Hungary
27
Ireland
Dublin City University
28
Ireland
University of Limerick
29
Italy
Italian Cultural Institute Tokyo
30
Italy
Universita Cattolica del Sacro Cuore
31
Italy
University of Trento
32
Italy
TUNE- Tuscany University Network
33
Italy
University of Genoa
34
Norway
Study in Norway
35
Poland
Wroclaw University of Technology
36
Poland
Embassy of the Republic of Poland in Tokyo
37
Poland
Medical University of Lublin
38
Sweden
Lund University
39
Sweden
Embassy of Sweden
40
Switzerland
Swiss Universities
41
UK
University of Southampton
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
4/25
EHEF 2013 JAPAN
㻌
42
UK
Brunel University
43
UK
EF Education First
44
UK
British Council
45
UK
IELTS (British Council)
46
UK
Kaplan International Colleges
47
UK
London Metropolitan University
48
Japan
Japan Student Services Organisation (JASSO)
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
5/25
EHEF 2013 JAPAN
㻌
ճ Networking Reception
Total number of people present: 110
Including 40 representatives from a total of 21 different Japanese institutions, and 64
representatives from European institutions.
The aim of the Networking Reception was to bring together European and Japanese
university representatives, or people involved in exchanges and studying abroad programs,
to enable them to talk and get to know each other in a semi-formal environment.
The reception took place in Meiji University’s Liberty Tower, and the greeting speeches were
made by:
™ Ms. Maeve Collins, Minister, Deputy Head of Delegation, Delegation of the EU to Japan
™ Prof. Etsuko Katsu, Vice-President, Meiji University
™ Ms. Kumiko Bando, Director General, Higher Education Bureau, MEXT
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
6/25
EHEF 2013 JAPAN
㻌
մ Visitors
Over the course of the three day event a total of 1900 visitors were welcomed to the two
venues. 600 on the first day (in Tokyo Friday 17th May), 700 on the second day (in Tokyo
Saturday 18th May) and 600 on the third day (in Kyoto Sunday 19th May).
Profiles of the visitors according to the questionnaires filled out. (467 answers for Tokyo, 177
for Kyoto)
Tokyo
Kyoto
Male
37%
35%
Female
63%
65%
1%
1%
Under 15
Age
If student, what is
your present level of
study?
If not a student, what
is your occupation?
Between 16 and 18 11%
16%
Between 19 and 23 51%
59%
Between 24 and 29 18%
16%
Between 30 and 39 11%
5%
Older than 40
8%
3%
Junior High School
0%
0%
High School
9%
4%
Undergraduate
78%
78%
Junior College
0%
1%
Postgraduate
13%
17%
Professional
School
0%
1%
Employee
77%
63%
Public employee
9%
10%
Other
14%
27%
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
7/25
EHEF 2013 JAPAN
㻌
School
32%
37%
EHEF Homepage
23%
13%
Exhibitor
Homepage
7%
4%
Friend
13%
16%
How did you know
Space ALC
0%
1%
about the EHEF?
Newspaper,
Magazine
6%
5%
Social Media
8%
5%
Train
Poster
What level of studies
are you interested
in?
Were you satisfied
with the Fair?
Station, 1%
12%
Other
10%
6%
Bachelor’s Degree
33%
28%
Master
32%
27%
PhD
6%
7%
Short Term Studies
11%
12%
Language Course
14%
17%
Research
2%
7%
Other
1%
3%
Very Satisfied
17%
25%
Satisfied
61%
53%
Neither
15%
16%
Not really satisfied
7%
5%
Not satisfied
1%
2%
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
8/25
㼂㼕㼟㼕㼠㼛㼞㼟㻓㻌㼍㼓㼑
㻣㻜㻑
EHEF 2013 JAPAN
㻌
㻡㻥㻑
㻢㻜㻑
㻡㻝㻑
㻡㻜㻑
㻠㻜㻑
㼀㼛㼗㼥㼛
㻷㼥㼛㼠㼛
㻟㻜㻑
㻞㻜㻑
㻝㻤㻑
㻝㻢㻑
㻝㻢㻑
㻝㻝㻑
㻝㻝㻑
㻝㻜㻑
㻤㻑
㻡㻑
㻟㻑
㻝㻑 㻝㻑
㻜㻑
㼁㼚㼐㼑㼞㻌㻝㻡
㻮㼑㼠㼣㼑㼑㼚
㻝㻢㻌㼍㼚㼐㻌㻝㻤
㻮㼑㼠㼣㼑㼑㼚
㻝㻥㻌㼍㼚㼐㻌㻞㻟
㻮㼑㼠㼣㼑㼑㼚
㻞㻠㻌㼍㼚㼐㻌㻞㻥
㻮㼑㼠㼣㼑㼑㼚
㻟㻜㻌㼍㼚㼐㻌㻟㻥
㻻㼘㼐㼑㼞㻌㼠㼔㼍㼚
㻠㻜
㻼㼞㼑㼟㼑㼚㼠㻌㼘㼑㼢㼑㼘㻌㼛㼒㻌㼟㼠㼡㼐㼥
㻥㻜㻑
㻤㻜㻑
㻣㻜㻑
㻢㻜㻑
㻡㻜㻑
㻠㻜㻑
㻟㻜㻑
㻞㻜㻑
㻝㻜㻑
㻜㻑
㼁㼚
㼐㼑
㼞㻌㻳
㼞㼍
㼐㼡
㼍㼠
㼑㻌
㻿㼏
㼔㼛
㼛㼘
㻶㼡
㼚㼕㼛
㼞㻌㻯
㼛㼘㼘
㼑㼓
㼑
㻳㼞
㼍㼐
㼡㼍
㼠㼑
㻌㻿
㼏㼔
㻼㼞
㼛㼛
㼛㼒
㼘
㼑㼟
㼟㼕㼛
㼚㼍
㼘 㻌㻿
㼏㼔
㼛㼛
㼘
㻴㼕
㼓㼔
㻌㻿
㼏㼔
㼛㼛
㼘
㻶㼡
㼚㼕㼛
㼞㻌㻴
㼕 㼓㼔
㻌㻿
㼏㼔
㼛㼛
㼘
㼀㼛㼗㼥㼛
㻷㼥㼛㼠㼛
㻸㼑㼢㼑㼘㻌㼛㼒㻌㼟㼠㼡㼐㼥㻌㼛㼒㻌㼕㼚㼠㼑㼞㼑㼟㼠㻌㼍㼎㼞㼛㼍㼐
㻟㻡㻑
㻟㻜㻑
㻞㻡㻑
㻞㻜㻑
㼀㼛㼗㼥㼛
㻷㼥㼛㼠㼛
㻝㻡㻑
㻝㻜㻑
㻡㻑
㼠㼔
㼑㼞
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻻
㼑㼍
㼞㼏
㼔
㻾㼑
㼟
㼡㼞
㼟㼑
㻌㻯
㼛
㼡㼍
㼓㼑
㻸㼍
㼚㼓
㼑㼞
㼙
㻌㻿
㼠
㼡㼐
㼕㼑
㼟
㻼㼔
㻰
㻿㼔
㼛㼞
㼠 㻌㼀
㻮㼍
㼏㼔
㼑㼘㼛
㼞䇻
㼟
㻌㻰
㼑㼓
㼞
㻌
㻹
㼍㼟
㼠㼑
㼞
㼑㼑
㻜㻑
9/25
EHEF 2013 JAPAN
㻌
Visitor’s origin:
Tokyo
Meiji University (73), Waseda University (31), Tokyo University of Foreign Languages (24),
Rikkyo University (16), Keio University (15) , Chuo University (14), Tokyo University (12),
Sophia University (12), Tsukuba University (8), Tokyo University of Agriculture and
Technology (7), Tokyo Woman's Christian University (5), Gakushūin University (5), Nihon
University (5), Hitotsubashi University (4), Aoyama Gakuin (4), Hokkaido University (4),
University of Chiba (3), KG Kwansei Gakuin University (3), Ochanomizu Womens University
(3), saitama University (2), Tokyo Denki University (2), University of Art of Tokyo (2), Tokyo
Institute of Technology (2), Utsunomiya University (1), Yokohama City University(1),
Musashino Academia Musicae (1), Sanyo Gakuen(1), University of Yamanashi (1)
Kyoto
Doshisha University (46), Ritsumeikan University (14), Osaka University (12), Kyoto
university (11), Kobe University (6), Kyoto Sangyo University (4), Kansai Gaidai University
(3), Ryukoku University (3), Kwansei Gakuin University (2), Doshisha Women's College of
Liberal Arts (2), Kyoto Tachibana University (1), Mukogawa Women's University (1), Kyoto
Institute of Technology (1), Canadian Academy (1), Gifu University (1), Maizuru National
College of Technology (1), Kinki University (1), Kansai University (1), Nara Prefecture
University (1), Kyoto Seika University (1), Kyushu University (1), Nanzan University (1),
Tenri University (1), Murasakino Highschool (1), Chukyo University (1), Nagoya University of
Foreign Studies (1), Kyoto City Horikawa Highschool of Musical Studies (1), Konan
University (1), Kyoto Pharmaceutical University (1).
Let it be noted that students came from very far (Hokkaido at the far North, Kyushu at the far
South for example) to visit the fair.
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
10/25
EHEF 2013 JAPAN
㻌
Countries of interest to the visitors
㻜㻚㻜㻑
Total
㻌
Tokyo
Kyoto
Visitors
㻝㻜㻚㻜㻑
㻞㻜㻚㻜㻑
㻟㻜㻚㻜㻑
㻠㻜㻚㻜㻑
㻱㼚㼓㼘㼍㼚㼐㻌
England
19.1%
25.8%
44.9%
㻲㼞㼍㼚㼏㼑㻌
France
25.4%
17.7%
43.1%
㻳㼑㼞㼙㼍㼚㼥㻌
Germany
18.9%
16.1%
35.0%
㻵㼠㼍㼘㼥
Italy
6.5%
6.9%
13.4%
㻿㼣㼕㼠㼦㼑㼞㼘㼍㼚㼐
Switzerland
5.5%
7.3%
12.8%
㻿㼣㼑㼐㼑㼚㻌
Sweden
3.7%
6.9%
10.6%
㻲㼕㼚㼘㼍㼚㼐㻌
Finland
5.1%
3.2%
8.3%
㻺㼛㼞㼣㼍㼥㻌
Norway
3.3%
2.8%
6.1%
㻰㼑㼚㼙㼍㼞㼗㻌
Denmark
2.0%
1.6%
4.0%
㻵㼞㼑㼘㼍㼚㼐㻌
Ireland
1.6%
2.4%
4.0%
㻿㼜㼍㼕㼚㻌
Spain
2.8%
1.2%
4.0%
㻴㼛㼘㼘㼍㼚㼐㻌
Holland
0.8%
2.8%
3.6%
㻭㼡㼟㼠㼞㼕㼍㻌
Austria
1.6%
1.2%
2.8%
㻮㼑㼘㼓㼕㼡㼙㻌
Belgium
1.2%
1.2%
2.4%
㻼㼛㼘㼍㼚㼐㻌
Poland
1.2%
1.2%
2.4%
㻮㼡㼘㼓㼍㼞㼕㼍㻌
Bulgaria
0.4%
0.4%
0.8%
㻴㼡㼚㼓㼍㼞㼥㻌
Hungary
0.4%
0.4%
0.8%
㻳㼞㼑㼑㼏㼑㻌
Greece
0.0%
0.4%
0.4%
㻼㼛㼞㼠㼡㼓㼍㼘㻌
Portugal
0.4%
0.0%
0.4%
㻾㼛㼙㼍㼚㼕㼍㻌
Romania
0.0%
0.4%
0.4%
㻯㼛㼡㼚㼠㼞㼕㼑㼟㻌㼛㼒㻌䡅㼚㼠㼑㼞㼑㼟㼠
㼀㼛㼗㼥㼛
㻷㼥㼛㼠㼛
㼀㼛㼠㼍㼘
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
11/25
㻡㻜㻚㻜㻑
EHEF 2013 JAPAN
㻌
Seminars and presentations were held throughout the fair for the benefit of the visitors:
- 31 HEI's gave 15 minute presentations to introduce their respective institutions.
- A more general seminar entitled “Opportunities for Students and Researchers in
Europe”, was held once on each day of the EHEF by Erasmus Mundus, Marie
Curie Actions, the European Research Council, Euraxess Links Japan, the
DAAD and Campus France Japon.
- It was estimated that a total of 250 people for Friday, 17th May, 150 for Saturday,
18th
May,
and
300
for
Sunday,
19th
May
took
part
in
these
presentations/seminars
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
12/25
EHEF 2013 JAPAN
㻌
㸱 Financing the EHEF
The total budget for the event was: 106 681€ (13,945,228 JPY.)
The operation was made possible thanks to the financial support of the European
Commission, DG EAC: 79 993€ (10,456,601 JPY.) (75% of total budget)
Predominantly to cover promotional expenses and certain aspects of the Kansai event, the
co-organisers collected participation fees from exhibiting HEI's. (300€ for the Tokyo event,
500€ for both the Tokyo and Kyoto events). The total amount collected from participation
fees was 19 800€ (2,588,235 JPY.) (19% of total budget)
Furthermore, Campus France and DAAD also provided funding which came to a total of 6
888€ (900,392 JPY), (6% of total budget) which was equally shared between the two
institutions and paid for such things as the promotional campaign run by ALC (details for
which are outline below)
DG EAC
79 993€ (10,456,601 JPY)
Fees
19 800€ (2,588,235 JPY)
6 888€ (900,392 JPY)
Campus France & DAAD
㻱㻴㻱㻲㻌㻶㼍㼜㼍㼚㻌㻞㻜㻝㻟㻌㻙㻌㻲㼡㼚㼐㼕㼚㼓
㻢㻑
㻝㻥㻑
㻰㻳㻌㻱㻭㻯
㻲㻱㻱㻿
㻯㻶㻲㻛㻰㻭㻭㻰
㻣㻡㻑
㻌
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
13/25
EHEF 2013 JAPAN
㻌
Distribution of funds was as follows:
1. Logistics
49 901€ (6,523,006 JPY)
2. Communication
Campaign
54 281€ (7,095,619 JPY)
2.1 Online advertising
8 116€ (1,060,859 JPY)
2.2 Poster Campaign
8 789€ (1,148,828 JPY)
2.3 Networking Reception
13 407€ (1,752,549 JPY)
2.4 PR (flyers, posters, photographs)
23 610€ (3,086,227 JPY)
2 500€ (328,823 JPY)
3. Others
㻱㻴㻱㻲㻌㻶㼍㼜㼍㼚㻌㻞㻜㻝㻟㻌㻲㼡㼚㼐㼕㼚㼓㻌㼐㼕㼟㼠㼞㼕㼎㼡㼠㼕㼛㼚
㻞㻑
㻠㻣㻑
㻡㻝㻑
㻸㼛㼓㼕㼟㼠㼕㼏
㻯㼛㼙㼙㼡㼚㼕㼏㼍㼠㼕㼛㼚㻌㻯㼍㼙㼜㼍㼕㼓㼚
㻻㼠㼔㼑㼞㼟
㻯㼛㼙㼙㼡㼚㼕㼏㼍㼠㼕㼛㼚㻌㻲㼡㼚㼐㼕㼚㼓㻌㻰㼕㼟㼠㼞㼕㼎㼡㼠㼕㼛㼚
㻝㻠㻑
㻻㼚㼘㼕㼚㼑㻌㼜㼞㼛㼙㼛㼠㼕㼛㼚
㻝㻢㻑
㻠㻡㻑
㻼㼛㼟㼠㼑㼞㻌㼏㼍㼙㼜㼍㼕㼓㼚
㻺㼑㼠㼣㼛㼞㼗㼕㼚㼓㻌㼞㼑㼏㼑㼜㼠㼕㼛㼚
㼂㼍㼞㼕㼛㼡㼟㻌㻔㼒㼘㼥㼑㼞㼟㻘㻌㼜㼛㼟㼠㼑㼞㼟㻘
㼜㼔㼛㼠㼛㼓㼞㼍㼜㼔㼑㼞㼟㻕
㻞㻡㻑
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
14/25
EHEF 2013 JAPAN
㻌
㸲Promotional Campaign
™ Flyer and poster distribution
15,000 flyers and 1,200 posters were printed, which were distributed by all co-organisers to
key contacts (universities, high schools, libraries, local government etc).Kyoto Prefecture
and Kyoto City also assisted in the distribution. ALC also distributed flyers and posters to
further key university contacts as part of the campaign paid for by Campus France and
DAAD.
™ Direct email promotion
The Delegation of the European Union to Japan sent direct information about the EHEF by
email to key university contacts, and advertised the event prominently using its weekly email
bulletin which goes out to nearly 5000 subscribers. Campus France undertook two email
campaigns to 8688 subscribers. DAAD distributed information about the event in their
monthly newsletter (ca. 1.500 subscribers), through the German embassy (ca. 5.000
subscribers) and Goethe-Institut Japan (ca. 4.000 subscribers) Meiji University and
Doshisha University co-ordinated a direct mail to the JAFSA network, and the Tokyo
University G30 office assisted by informing the G30 network about the event.
™ Press releases
A number of press releases were issued by the co-organisers. The Delegation issued an
initial press release on the 1st April, and followed this with a direct email to key media
contacts a few days prior to the event. On behalf of Campus France the Embassy of France
issued a press release on the 22nd April; DAAD published their press release on 24th April.
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
15/25
EHEF 2013 JAPAN
㻌
™ Subway/bus poster campaign
Based on last year’s experience, it was agreed that a poster campaign in Tokyo’s train
stations would have been too costly which is why efforts were concentrated on the Kansai
area.
Two different companies were contacted, one private company that covered the Hankyu and
Keihan lines covering mainly Osaka and Kyoto. They put up 56 B2 sized posters in 28
stations, and a Digital poster in Kyoto and Sannomiya station. The poster campaign lasted
from 13th-19th May. The other company was the official Kyoto City transport branch. They put
up promotion posters in the city buses and subway trains (1300 for both buses and trains)
and stations (35 posters), and they put out 2000 flyers at travelers’ disposal. The campaign
ran from 8th-19th May.
™ Online promotion (see screenshots in annex)
The official EHEF website (www.ehef-japan.org) was online from mid-March. Banners were
placed on co-organiser websites, as well as on the JASSO and JSPS sites. Member State
embassies were also encouraged to actively promote the EHEF on their websites and social
media pages.
Existing social media pages were also made use of by co-organisers. The Delegation
actively promoted the EHEF on its EU Circle Facebook page (www.facebook.com/eucircle).
DAAD actively promoted the event on their facebook page (750+ likes) starting from the
end of March through the main banner, a photo gallery and weekly posts that introduced the
participating universities. To reach the target audience, all posts were done in Japanese and
simultaneously posted on twitter (550+ followers). On the first day of the fair the campaign
continued with live posts from the event. Additionally to the online campaign, the director of
the DAAD office mentioned the fair in an article in JASSO’s online Ryugaku Journal.
Campus France also utilized it's Facebook page (www.facebook.com/cfjapon), and paid for
two sponsored campaigns, one running from 10th May (effective 12th May) until 25th May
and another from 10th May (effective 12th May) until 19th May. Campus France also posted
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
16/25
EHEF 2013 JAPAN
㻌
frequently on Twitter to remind people of the fair, and live tweeted during the event with
information such as seminar times, and participating institution profiles.
The Delegation arranged for promotional banners to be placed on the education page of the
Asahi Shimbun website from the 5th-19th May, and on the Ryugaku Journal website from
the 15th April-15th May).
™ Separate ALC campaign
As part of the campaign paid for by Campus France and DAAD, a number of online adverts
were placed on ALC websites. Banners were placed on the SPACE ALC home page, the
results page for the English dictionary research engine Eijro, a small article in a monthly
journal ALCOM WORLD, mailing to 116 universities/international exchange offices, ad in a
mail magazine for High School English Teachers (1740 correspondences) (see report at the
end for details.) The campaign lasted over a period of 3 weeks.
™ On-site promotion
On the days of the fair itself student volunteers handed out flyers in front of both venues. A
total of 1500 EHEF catalogues were distributed at both venues. A promotional banner was
hung outside the Meiji University venue from 6th-18th May.
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
17/25
EHEF 2013 JAPAN
㻌
㸳ANNEX
The event’s home page
The Promotion campaign by GROW UP in Kyoto / Osaka / Kansai Area
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
18/25
EHEF 2013 JAPAN
㻌
The promotion campaign by the Kyoto City Transportation Office
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
19/25
EHEF 2013 JAPAN
㻌
The Tokyo venue
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
20/25
EHEF 2013 JAPAN
㻌
The Kyoto venue
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
21/25
EHEF 2013 JAPAN
㻌
The ALC promotion campaign report
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
22/25
EHEF 2013 JAPAN
㻌
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
23/25
EHEF 2013 JAPAN
㻌
Asahi Shimbun, digital version’s banner
Ryugaku Journal banner
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
24/25
EHEF 2013 JAPAN
㻌
Media Coverage further to the promotion campaign:
Asahi Shimbun article (3rd May), ALC Ryugaku NET (22nd February), Rakuten Infoseek
News (April 19th), Juken Station Magazine (April 5th), Kinjiro Education Magazine (19th April ),
KK Kyodo News (19th April), Kyodo PR News (19th April), Miyavi News (19th April), Obunsha
Pass Navi (22nd April), Osaka Global Website (19th May), Ryugaku Journal (25th April),
Yahoo News (17th May)
NHK report during the Shutoken News(㤳㒔ᅪࢽ࣮ࣗࢫ 845) on 17th May at 20:45
KBS report during evening news on 19th May at 17:55
Kyoto Mayor’s blog (the Mayor visited the EHEF in Kyoto on 19th May)
http://kyoto-daisakusen.jp/
Picture credits: Yasuhiko Shimazu, Sebastian Meyer, Rudie Fillon, Kyoto City Transport
Office, GROW UP, Akoni KK
㻲㼍㼕㼞㻌㻾㼑㼜㼛㼞㼠㻌
㻌
25/25