The Gironde Region – FRANCE

EUROPE
. . . . . . . . .Contract
. . . . . . . facts
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T :
Local council of “La Gironde”
(CG33)
O:
Cartrans Gironde with Citram
Aquitaine (subsidiary of Veolia
Transport) as main transporter
C :
1 September 2006
C :
6 years
The Gironde Region – FRANCE
A ticketing system that guarantees reliable
distribution of revenue between operators
Challenge
...................................
In June 2006, the local council of “La Gironde” (CG33)
published a call for tenders in order to acquire
a contactless ticketing system, to modernize
and also to harmonize all the existing systems
in the county.
The local council’s objectives were to:
In response to this call for tenders, Veolia Transport
created the company Cartrans Gironde Service
along with nine other interurban transport
operators in “La Gironde”. Their mission
is to provide and administer the new system
developed by ERG.
. . . . . . . . .Key
. . .figures
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P :
16,438 passengers/day
4,800,000 passengers/year
N:
64 regular lines
8,000 stops
374 towns served
V :
300 coaches
Objectives
...................................
acquire an intermodal and integrated ticketing
system that allows compatibility of transport
tickets between the interurban and urban
network of the Bordeaux urban community;
implement a reliable system of revenue
redistribution between the various operators;
acquire reliable statistical data in real-time
in order to obtain a fine-tuned knowledge
of how passengers are using the network;
prepare the launch of the new system to the
customers.
Veolia Transport’s solutions
............................................................................
Technical assistance for the local authority
Participation in the choice of technology and
integration guidelines.
Assist with setting parameters, thanks to an
extensive knowledge of the territory.
Field evaluation of the feasibility of technical
operations.
Efficient project management
Putting an experienced (internal) team in place:
a generalist for technical and functional
administration, a maintenance manager and
a commercial assistant.
A key contact person, commissioned by
Citram-Veolia Transport to pilot the launch
and set the parameters of the ticketing system,
acting as the liaison between CG33 et ERG.
An IT expert, commissioned by Citram, to develop
the technical functionalities of the system and
ensure that it functions optimally.
Reliable redistribution of revenues
Systematic validation when boarding vehicles:
identification of lines most used by the customer
is made easier, even when the journey includes
transfers.
Before redistribution, revenue is put into an
account – managed by Cartrans Gironde –
in which every transport operator has a positive
or a negative balance.
Monthly breakdown of revenue by the ticketing
system manager. This is guaranteed between
interurban transport operators and the urban
network of Bordeaux.
Reliable redistribution of revenue thanks
to Citram’s expertise and local knowledge.
Improvement of the transit service thanks
to data collected
Transfer and analysis of data, thanks to the
GPRS system that allows vehicles to communicate
statistics without having to return to the depot.
Service improvement proposals supported by
ridership data provided by the ticketing system.
Better knowledge of mobility habits and
customer needs enabling the introduction
of targeted marketing initiatives.
July 2010 – Photos: Veolia Environnement photo library.
GIRONDE