the heading home housewarming

As Told by Kelly Gross, Team Captain
On July 10, the Concord-Carlisle Regional High School student organization “Helping Heading
Home” funded and fully executed an incredible Up & Out move for the Cruz family in Dorchester.
In order to provide the Cruz family with what they needed, the students met with Felicita
Cruz before the move to understand her needs and hear her family’s story. (Meeting with
the family is a traditional and meaningful interaction for any Up & Out move.) When Felicita
was asked what she wanted for her new home, out of all the things in the world, she said she
wanted a bookshelf — even if she got nothing else for her apartment. She went on to explain
that any time one of her kids misbehaved, instead of the typical parenting techniques, she
gave her children the opportunity to write a book report as their punishment. This meeting is
what impacted the students most — the courage of the Cruz family and particularly Felicita’s
strength as a single working mother.
After meeting with the Cruz family, first thing on the to-do list for the Concord-Carlisle students
was to find a bookshelf, along with plenty of toys for the Cruz children. The students looked for
all the items within the Concord and Carlisle communities and received numerous donations.
The students also held a raffle in the spring of 2010 and raised more than $2,500 to purchase
new beds and other miscellaneous items necessary for the move.
Helping Heading Home’s immense and tireless effort resulted in a success — the Cruz family
was beyond happy with the finished product. Seconds after the unveiling of their new home,
the Cruz children were ripping books off of their bookshelf, racing around their living room on
their new scooter, jumping on their new bunk beds, each of them trying to be the first one up
the ladder to the top bunk, and smiling the whole time.
Performing an Up & Out move was only a small gift in return for the hard work and effort
that Felicita Cruz put in over the years with the guidance of Heading Home staff. The Cruz
family deserved everything in their new apartment, and they represent only one of the many
successful moves this year.
A special thanks to all of the families within the Concord-Carlisle community who donated
items for the move, and of course the students who dedicated their time and effort to make
a difference.
Board Member Spotlight
Joe Hanley
More Than 35 Years of Service to the Homeless
Summer 2010
Joe Hanley is a partner at McDermott Quilty & Miller
LLP. He has served on the Board of Directors for 2
years and is spearheading Heading Home’s Boston
Family Shelter relocation project. Joe also ran this
year’s Boston Marathon to benefit Heading Home. He
and his wife Erin live in Brookline with their daughter
Sydney and have a baby on the way.
www.headinghomeinc.org
THE HEADING HOME HOUSEWARMING
As an attorney in the real estate industry, I want to get
involved and make a meaningful impact in our community.
Heading Home provides the setting where I can lend my
real estate expertise to help with the zoning process and
develop affordable housing to help end homelessness.
On May 6, more than 500 attendees gathered at Two International Place in Boston for Heading
Home’s HOUSEWARMING, our major annual fundraiser. This fundraiser unites Greater Boston’s
finest chefs and restaurants with local business leaders and philanthropists to help Heading Home
end homelessness for good. Due to the extraordinary efforts of Event Co-Chairs John and Mary
Fowler and the significant contributions of event sponsors, the event raised more than $450,000!
Heading Home
Administrative Office
What has been the most rewarding aspect of being on
the board?
Meeting and learning the stories of Heading Home’s
clients. It is easy to have misconceptions about the
homeless, but my understanding of their lives and the
difficulties they face has grown immensely. I’ve learned
that the majority of Heading Home’s clients are single
mothers, and it is rewarding as a board member and
a father to know that we are helping both children and
their families.
Where do you see the organization in five years?
In 2009 Heading Home helped more than 1,500 families
and I only see that number growing. Our goal is to
continue to develop our programs and comprehensive
support services to serve more people in need. Property
development in the next five years will be key to attain this
goal and to help end homelessness in Greater Boston.
In addition to my cycling and riding? Throughout the
summer (I’m an avid cyclist and former competitive
swimmer/triathlete), my family and I spend summer
weekends hiking and swimming. In the wintertime we
ski up at our place in Sugarbush, Vermont with Sydney
and our dog Freckles, a 10-year-old senior German
Shorthaired Pointer who we rescued at age 8. We are
active with the German Shorthaired Pointer Rescue
League of New England, and Freckles is the second
senior Pointer we rescued through the organization (our
sweet Gretchen, who I rescued at 11, lived to be 16!).
ending homelessness for good
ending homelessness for good
Why did you become involved with Heading Home?
So, you are a super busy guy with work, volunteer and
family obligations. What do you and your family do in
your free time?
The Cruz family with Up & Out Volunteers
More Than 35 Years of Service to the Homeless
Thomas Lorello
Executive Director
Gordie Calkins
Rachel D’Agostino
Howard Friedman
Wendy Jacobs
Ivette Rodriguez
Emily Smaldon
Carol Vicens
Tasha Williams
Director of Indiv. Services
Development Coordinator
Accounting Manager
Chief Development Officer
Director of Finance & Admin.
Development Associate
Personnel/Finance Assistant
Administrative Assistant
Following opening remarks by Heading Home’s Executive Director Tom Lorello and Board Chair
Nick Iselin, John and Mary Fowler shared how they became involved with Heading Home. Thanks
to John Hynes, the previous event chair, and after touring Heading Home’s Medford Shelter, they
were inspired to take a leadership role. The Fowlers then introduced Anacely Lebron and Maria
Rivera, both Heading Home clients and mothers of young children. Ms. Lebron and Ms. Rivera
delivered heartfelt speeches about their respective struggles with family homelessness, and how
Heading Home’s unique services and able staff have helped them gain new life and job skills to
achieve success and self-sufficiency. The stories of these remarkable young women roused a
standing ovation from the inspired audience.
After warmly thanking our guest speakers, Mr. and Mrs. Fowler handed the podium over to guest
auctioneer Dan McLaughlin, who managed a live bidding battle for “priceless” items including
vacation getaways and sports event packages. Impromptu testimonials from long-time Heading
Home champions Jon Davis and Phill Gross added to the auction’s spirit and success, helping us
raise more than $50,000 in the live auction alone.
Special thank you to Managing Editor Aliza Miller
and contributing writers Carli Baum and Kelly Gross
Become a fan of
Heading Home on Facebook!
Event Co-Chairs John and Mary Fowler, Anacely Lebron and
Heading Home’s Chief Development Officer Wendy Jacobs
Thank you to our volunteers!
In addition, attendees collectively contributed nearly $20,000 to the Heading Home Registry,
which provides gift options of varying price points for household items that clients need as they
make the milestone move from a shelter to a home. These gift options include furniture, bedding,
and kitchenware. The Heading Home Registry is consistently popular because of its ability to
directly address our clients’ most pressing needs.
We are proud to say this event continues its long tradition of attracting strong and passionate
leaders who both understand our community’s needs and who are willing to engage the community
at large. John and Mary Fowler are no exception, and we are extremely grateful for their countless
contributions as 2010 HOUSEWARMING Event Co-Chairs.
Heading Home newsletter is mailed by Charles River Arc
A New Apartment and a Fresh Start
Mr. Fowler, the Executive Managing Director of Holliday Fenoglio Fowler, L.P. reflected, “Those
of us in the real estate community understand the importance of providing the homeless with
a combination of shelter and services so that they can ultimately lead independent lives.” Mrs.
Fowler added, “The current economic climate has created a tremendously difficult time for
homeless families and individuals and for the organizations that support them. John and I are
committed to making the Heading Home HOUSEWARMING a success so that we all can make a
difference in the lives of the homeless.”
Nicholas Cruz
We are also grateful to our event underwriters Adage Capital Management L.P., Holliday Fenoglio
Fowler L.P., and Alan & Sherry Leventhal, as well as all event sponsors, committee members,
volunteers, and attendees, including the participation of 16 of Greater Boston’s finest restaurants.
Client speaker Maria Rivera with family and John and Mary Fowler
NAIOP GOLF TOURNAMENT: ANOTHER HUGE SUCCESS
Erin and Joe Hanley
On June 9, more than 400 golfers hit the links at the Stow Acres Country Club in
support of the 22nd Annual NAIOP Golf Tournament. Established in 1978, NAIOP
Massachusetts advances responsible commercial real estate development,
representing private property rights for the entire industry, and has remained
Heading Home’s single largest contributor. Raising nearly $125,000 in this year’s
tournament, NAIOP Massachusetts has contributed more than $1.5 million to
Heading Home over the past 22 years. But the tournament’s success was not
only measured in dollars and cents: This year, for the first time, participants were
encouraged to bring housewares for Heading Home’s Up & Out program. We were
thrilled by the many generous donations.
We would like to thank all the participants and sponsors who made this possible,
including a special thanks to NAIOP’s Board Chair Tom Collins and the able
staff at NAIOP led by CEO David Begelfer.
P.O. Box 390516
Cambridge, MA 02139-0006
headinghomeinc.org
Non-Profit
Organization
Bulk Rate
U.S. Postage
PAID
PERMIT NO. 234
NAIOP CEO David Begelfer and Heading Home’s Executive Director Tom Lorello
The Concord-Carlisle Regional High School’s “Helping Heading Home” volunteers
Joe Hanley and Steve Miller
HOUSEWARMING
EVENT COMMITTEE
CLIENT SYMPOSIUM
Speeches. Seminars. Success.
Co-Chairs
John & Mary Fowler, Holliday Fenoglio Fowler, L.P.
Message from the
Executive Director
Tom Lorello
In recent years, change has been a constant at
Heading Home. It is change for the better - change
that is sorely needed. But doing things differently never
seems to come without detractors or inconvenience.
We are in the midst of such challenging times but are
confident that our efforts for change will once again
be worth the cost. The economist Joseph Shumpeter
uses the term “creative destruction” to refer to the
process through which a better, more productive way
of doing things destroys the less efficient ways that
precedes it. He calls attention to the fact that people
who have a significant investment in the “old ways”
are often unhappy about the changes that occur. The
transition is often difficult at first.
Shumpeter is thinking about such processes as
the transition from horse and buggy to automobiles
(the horse and buggy owners were apparently quite
perturbed). I am thinking about movement to a better
way of addressing homelessness that gets our clients
into housing within a 2-3 month period. Long-term
homelessness, simply put, is extremely harmful to
families and particularly children. It is a shaky platform
from which to improve one’s situation. As we have said
in the past, home is the foundation. The sooner families
are housed the better. Period. Heading Home has
reorganized its staff and has secure, flexible funding
from the State Department of Housing and Community
Development. With the State “flex funds” we are able
to assess families, immediately find them housing, and
help pay their rent, which will save about $250,000 a
year and benefit our clients in meaningful ways.
Our goals for this year working within the new system
are two-fold: help more families and faster. By getting
families into permanent housing, we dramatically
decrease the amount of time they spend in potentially
harmful or dangerous environments. We also expect
to save money in the coming year to aid this process.
So what is the detractor or the inconvenience? Our
work will be more challenging, more complicated, and
follow a path unknown. It will be stressful. We have
been here before; however, I know we will thrive in the
new system and learn from the journey. As was the
case when we developed 100 new units of housing
in under three years (between 2005 and 2008), our
mission will be better served and your investment in
us more wisely used as a result.
We are fortunate to have so many loyal supporters.
Thanks to all of you.
Sincerely,
Tom Lorello, MSW
Executive Director
John Fowler, Fred Wittmann and Mary Fowler
Jon and Emily Weintraub
Jon Davis
Nick Iselin
David and Denise Rufo
Susan and David Fowler, Helen Wynyard and Ted Oatis
On June 16, Heading Home, in partnership with Families First, MIDAS
Collaborative, and Whole Foods, hosted more than 100 people for a
symposium on self-sufficiency at the Reggie Lewis Center at Roxbury
Community College. Parents and family members attended seminars
on parenting, financial planning, and nutrition presented by the hosting
organizations. While parents participated in the seminars, their children
and volunteers read together, made t-shirts, and enjoyed team building
activities. Motivational speaker Chris Stevens, Vice President of Keurig,
reflected, “It was a privilege to meet many of the families who are
benefiting from the wonderful work of Heading Home. We hope to be a
long-term supporter of this great organization.” Additionally, the founder of
Shoes4Kids and physical therapist Brad Thuringer outfitted all children with
socks and sneakers. Thanks to all who made this event a great success!
Event Committee
Robin Brown, CWB Boylston, LLC
Don Chiofaro, The Chiofaro Company
Jonathan Davis, The Davis Companies
David & Susan Fowler, Down to Basics
Dick Friedman, Carpenter & Company, Inc.
Phill Gross, Adage Capital Management, L.P.
John Hall, Hall Properties, Inc.
Joe Hanley, McDermott, Quilty & Miller, LLP
Jill Hatton
Linda Pizzuti Henry
Andy Hoar, CB Richard Ellis
John Hynes, Boston Global Investors
Tom Hynes, Colliers Meredith & Grew
Nick Iselin, Intercontinental Real Estate Corp.
Kate Keller, Keller Augusta Partners
Janet Logan
Andrew Maher, Equity Office Properties
Marc Margulies, Margulies Perruzzi Architects
Christine McMahon, Nauset Strategies, Inc.
Tracee Meagher, Sotheby’s International Realty
Ann Murphy, O’Neill and Associates
David Murphy, Hamilton Development Partners LLC
Ted Oatis, The Chiofaro Company
Dan Omstead, Hambrecht & Quist Capital Management, LLC
JP Plunkett, Cushman & Wakefield
Donna Quirk, City Year
Jim Rappaport, New Boston Fund
Mary Fay Roggemann, O’Neill and Associates
Karen Van Winkle, TRO Jung|Brannen
Michele Whitham, Foley Hoag LLP
Motivational speaker Chris Stevens
THANK YOU TO PARTICIPATING
RESTAURANTS
Andy and Mandy Hoar
Shelton Getter and Josh Solomon
EVENT SPONSORS
EVENT UNDERWRITERS
Adage Capital Management, L.P.
Holliday Fenoglio Fowler, L.P.
Alan & Sherry Leventhal
PRESENTING SPONSORS
CB Richard Ellis/New England
Carpenter & Company, Inc.
Charles River Realty Investors, LLC
& National Development
The Davis Companies
Equity Office Properties
Craig & Nancy Gibson
Ginsberg/Kaplan Foundation
Gary & Jill Hatton
Margulies Perruzzi Architects
Pyramid Hotel Group
TIAA-CREF; SITQ
CONTRIBUTING SPONSORS
Boston Global Investors
Colliers Meredith & Grew
Dickinson & Associates
David & Susan Fowler/Down to Basics
Gilbane Building Company
Hall Properties
Howland Capital Management
Nick & Sarah Iselin
John W. Henry Family Foundation
Jones Lang LaSalle
McCall & Almy
Rich May, a Professional Corporation
William & Linda McQuillan
Whitham/Keefe Foundation
HOST SPONSORS
ADD Inc
The Beal Companies
Callahan, Inc.
Cambridge Trust Company
The Dartmouth Company
General Catalyst Partners
Hambrecht & Quist
Hamilton Development Partners
J. Calnan & Associates, Inc.
Keller Augusta Partners
Kohn Pederson Fox
Marc & Anne Margulies
Office Resources
Peabody Office Furniture Corp.
Tom & Donna Quirk
Sanford Bernstein
Josh & Nancy Solomon
TRO Jung|Brannen
UGL UNICCO
WB Management, LP
PATRON SPONSORS
Adler Pollack & Sheehan P.C.
Bay State Financial Services
Boston Financial Management
Ben Butcher
Caris & Company
The Chiofaro Company
Columbia Construction Company
Commodore Builders
Creative Office Pavilion
Patrick McMahon and Tucker Kelton
Cushman & Wakefield
Darmody, Merlino & Company
Deloitte Services, LP
Dimeo Construction
GVA Thompson Hennessey & Partners
Harpoon
The Health Solutions Insurance
Agency, LLC
Holland & Knight, LLP
IFMA
Intercontinental Real Estate Corp.
Richard & Ilene Jacobs
Janney Montgomery Scott
McCarter & English, LLP
McDermott Quilty & Miller, LLP
Odeh Engineers
Joe & Kathy O’Donnell
O’Neill & Associates
R.G. Vanderweil Engineers, LLP
SLC Interiors
Simpson Housing, LLP
Louis & Janet Logan Slaughter
W/S Development Associates, LLC
WSP Flack & Kurtz (SEI Companies)
Jim & Roselee Wayman
28 Degrees
Baker’s Best
Eastern Standard
Floating Rock
Grill 23
Volunteer reading to clients
Clients showing off their new footware
The Fireplace
Hamersley’s
Clients enjoy fun activities with volunteers
Seminar with Whole Foods
YES!
Credit Card Donation Form
I would like to help Heading Home end homelessness for good!
Harpoon Brewery
Lucky’s
Masa
Pigalle
Oishii
The Butcher Shop
Redbones
$500
Name:
Address:
City:
Phone:
$250
$100
Other $
State:
Zip:
Email:
Gifts of $250 or more will be acknowledged in our Annual Report.
Name(s) to be listed:
Sweet
The Upper Crust
MasterCard
Name on Card:
Account Number:
My gift will be matched by:
Stella
Visa
(Sorry, we do not accept American Express)
Make a tax-deductible gift to Heading Home
$1,000
Heading Home client
Make checks payable and mail to:
Heading Home • P.O. Box 390516 • Cambridge, MA 02139
THANK YOU!
Expiration Date:
Signature:
You can also support Heading Home by making
a gift of stock or other securities. Please contact
Wendy Jacobs for further details at (617) 864-8140.