April 2009 - Guernsey Grammar School
Transcription
April 2009 - Guernsey Grammar School
APRIL 2009: THE FREEDOM ISSUE MM MediaMagazine MM edia agazine english and media centre issue 28 | april 2009 english and media centre | issue 28 | april 2009 Freedom from Hollywood Diploma students on freedom Sexual freedom TV drama – institutions and audiences Skins Cross-media platforms Dead Set MM MM MediaMagazine is published by the English and Media Centre, a non-profit making organisation. The Centre publishes a wide range of classroom materials and runs courses for teachers. If you’re studying English at A Level, look out for emagazine, also published by the Centre. The English and Media Centre 18 Compton Terrace London N1 2UN Telephone: 020 7359 8080 Fax: 020 7354 0133 Email for subscription enquiries: [email protected] Managing Editor: Michael Simons Editor: Jenny Grahame Editorial assistant/admin: Rebecca Scambler Design: Sam Sullivan (edition.co.uk) Printed by S&G Group ISSN: 1478-8616 Cover image: from Slumdog Millionaire, courtesy of image.net How to subscribe Four issues a year, published September, December, late February and late April. Centre print-only subscription: £29.95 2 year option: £49.90 Centre website package: £79.95 includes print magazine, full website access and an online PDF version of the current issue. 2 year option: £139.90 editorial It’s that time of year again: it’s our last issue of the school year and the exams are looming. We hope you’ll find plenty of support for your revision here. If you’re preparing for the OCR AS G322 paper, crack it with our essential planning tips and guidance from a principal examiner; Steph Hendry’s helpful summaries and wellfocused examples of multiplatform media and the concepts which underpin them will also be useful, particularly for AQA AS students. You can read two contrasting approaches to the textual analysis of TV drama which targets and represents young people, drawing on Skins and Sugar Rush; and AS Film students must read Mark Ramey’s a powerful case study comparison of two thematically linked films, which should provide inspiring ammunition for FM2. And given that examiners across all specifications continually remind us of the importance of using contemporary examples and references, Austin McHale’s analysis of Slumdog Millionaire could hardly be more topical or user-friendly. Many of these articles also touch on the ‘Freedom’ theme of this issue, which our contributors have interpreted in diverse and interesting ways, from freedom from Hollywood (Slumdog) to the limits of freedom represented in One Flew Over the Cuckoo’s Nest and The Shawshank Redemption. Sara Mills debates the ‘free knowledge’ offered by Wikipedia, while Sean Kaye-Smith explores the dangerous freedoms of childhood in film, and Jerome Monahan compares two iconic photographs which represent the lack of freedom from very different perspectives. And if you’re already considering your UCAS choices, do read Owen Davey’s thoughtprovoking reflections on his personal experiences of academic freedom and its limitations; styles of teaching and learning may not be at the forefront of your mind right now, but may make quite a bit of difference once you’re balancing workload, social life and pleasure as a first-year undergraduate… The other special feature of this issue is our selection of articles from Creative and Media Diploma students from Long Road, Cambridge. They came to visit us at MediaMag to see how the magazine is put together, and we gave them a free hand to come up with their own ‘Freedom’ articles, which range from online gaming to censorship, free running to music. Which is, of course, your cue: we really want to publish more of your work! Turn to the back page to see the MediaMag themes for next year’s editions, with some ideas of the sorts of things you might be able to contribute – or come up with your own interpretations. And bearing in mind the long summer of freedom ahead of you (once you’ve dealt with those pesky exams, that is) we hope to hear from you! And finally…good wishes for your exams. Additional subscriptions for students, teachers or the library can be added to either the print-only subscription or the website package for £10 a year. MediaMagazine website MediaMagArchive on the MediaMagazine website (www.mediamagazine.org.uk) gives you access to all past articles published in MediaMagazine. There are two ways of getting access to the MediaMagazine website: 1. Centre plus 10 or more student subs. 2. Centre website package: £79.95 2 MediaMagazine | April 2009 | english and media centre This magazine is not photocopiable. Why not subscribe to our web package which includes a downloadable and printable pdf of the current issue or encourage your students to take out their own £10 subscription? (For full details, see www.MediaMagazine.org.uk) MM contents 04 06 10 14 61 62 Front Page News The latest news, reviews and previews. 65 BEYOND FREEDOM TV drama – institutions and audiences The essential guide to cracking your G322 summer exam paper – straight from the mouth of Principal Examiner Jason Mazzocchi. Cross-media platforms – an overview Senior Examiner Steph Hendry talks you through what you need to know about media platforms, key concepts, and how to approach them. Cartoon Need to know about Depth of Field for your unseen textual analysis? See it here – in pictures! Skins – textual analysis in action A2 Media student Kirsty Leslie analyses a sequence from Skins to explore its representation of disability issues. describes a unique training scheme, and some inspiring success stories. 57 FREEDOM SPECIAL Tank man and the gold mine of Serra Pelada Jerome Monahan evaluates the construction, impact and influence of two iconic photographs representing the antithesis of freedom. 19 Free culture – e-media comes of age Wikipedia – 21 FREEDOM – THE DIPLOMA SECTION: Freedom from a selection of freedom-themed articles Hollywood – from Level 3 Creative and Media Slumdog Millionaire Diploma students Dead Set James Rose on Charlie Brooker’s gruesomely satirical take on reality television. GMTV Maria Brannigan 26 31 freedom of knowledge, democratisation of information, or just a dodgy, second-rate encyclopaedia? Sara Mills investigates. Tiny budget, unknown cast, no Americans – and massive critical, commercial and Oscar success. Austin McHale explains how Slumdog Millionaire thrived on its freedom from Hollywood. The limits of freedom Mark Ramey finds powerful connections in this FM2 case study comparing One Flew Over the Cuckoo’s Nest and The Shawshank Redemption. The freedom trap Regular contributor Owen Davey reflects ruefully on the limitations of a ‘free’ university curriculum in Digital Screen Arts. 34 The freedom of childhood Sean Kaye- 52 Sugar Rush – sexual freedom Andrea Smith explores a range of powerful films seen through the innocent eyes of children. 41 43 46 48 49 Freedom of movement Laurence Smith on the delights of free running. The freedom of music The power of music to debate, critique and change minds, from Sam Chappell-Winnington. Freeform music Alexander Whitcomb explores the diversity and hybridity of a remarkable band. Freedom to play – is online gaming hazardous to health? David Pinchen debates the pros and cons. The c-word – censoring the media? It’s a tricky one. Tim Hodson explores the effectiveness of different forms of media regulation. Joyce celebrates the representation of teenage sexuality in Channel 4’s Sugar Rush, and explores its construction through close textual analysis. english and media centre | April 2009 | MediaMagazine 3 front page news Coming to a screen near you As usual, this summer will be blockbuster time, with the studios hoping to make huge bucks out of major ‘properties’ which will help bankroll everything else they do for the rest of the year. That said, there are always quirky releases to look out for too. May 18th: Star Trek We’re boldly backtracking to catch a glimpse of Captain Kirk and his crew in their youth. It’s a good means of keeping some favourite characters alive and launching a new crop of younger actors to play them. (http://www.imdb. com/title/tt0796366/) May 29th: Fermat’s Room (Habitacion de Fermat) The Saw franchise has taken the idea of a group of apparent strangers locked in a room and facing death unless they can find a ‘solution’ to their predicament in a very bloody direction. Piedrahita 4 and Sopena’s film sounds an altogether more intelligent treatment of the subject. A group of mathematicians has to club together to solve problems set them by an adversary as the walls close in, finding out what links them all in the process. (http://www.imdb.com/ title/tt1016301/) June 5th: Terminator: Salvation The trailer is portentous, the soundtrack percussive, the director is Joseph McGinty Nichol aka McG, and big bucks have been thrown at it – not least the acting talent which includes Christian Bale as John Connor. Now it is the people’s part to queue up and take the futureshock medicine in their millions – at least that’s what Warner Bros are hoping they will do. (http:// terminatorsalvation. warnerbros.com/) June 19th: Katyn A new film from legendary Polish director Andrjez Wajda is an event; MediaMagazine | April 2009 | english and media centre his account of Stalin’s murder of Polish army officers in the forest of Katyn in 1939 – an atrocity, uncovered and exploited by the Nazis when they invaded Poland – has attracted some excellent reviews. To date it’s made $13 million in worldwide box-office sales, but only $39,000 in America – MediaMag wonders why... Credit crunch media Ads in a recession A recent Channel 4 News report focused on the state of the advertising industry during this deep, dark hole of a recession. Advertising legend Sir Frank Lowe has survived previous economic downturns, and gave his views about the kinds of trends we should expect July 17th: Harry Potter in such troubled times. He suggested we won’t and the Half-Blood be seeing many glossy, Prince triumphant bank ads; Given the importance instead, financial advertising to the profitability of UK will be much more modest films in 2007 of the last in tone: ‘come to us because Harry Potter movie (and we are safe and reliable’. that’s based upon the There will be a big hike in UK Film Council’s pretty ads that seek to amuse us – loose definition of a UK the news ‘package’ carried film), you can imagine the extracts from witty Hamlet collective intake of breath in July when this movie hits cigar and John Smith Bitter commercials from the early the screens. It’s Year 6 at 1990s; there will be space Hogwarts and Voldemort’s for luxury and fantasy too, power is on the increase! but attached to surprising (http://www.imdb.com/ title/tt0417741/synopsis) products, rather than truly expensive brands no one can afford – witness Haagen Daz’s brilliant sexing-up of ice-cream-eating during the last recession. It will be interesting to see whether his forecasting is accurate over the next few months. ITV’s troubles ITV are facing big troubles in the downturn; it’s just announced a £2.7 billion loss in 2008 and its director Sir Michael Grade was recently spinning the line that ‘sure things are bad now, but come the return of better economic times, ITN will be well placed to benefit’. Now is the time to monitor the impact of the company’s problems, caused mainly by the migration of advertising away from terrestrial channels. Three predictions: • a steady drop in the company’s drama output – always the first thing to go when money is scarce; future series of Heartbeat and The Royal have been shelved • the sale of assets inessential to the company’s main broadcasting activities – so it’s ‘bye-bye’ to Friends Reunited • a steady amalgamation of regional news coverage as ITV’s local news companies are compressed and made to cover bigger slices of the country. (http:// news.bbc.co.uk/1/hi/ business/7922770.stm) Newspaper woes These are troubled times for British newspapers. In the last 10 years, the UK’s dailies have lost some 2.25 million readers, and ad revenues have fallen by about 20% – a very unhealthy situation. It’s predicted that two daily Mags moving online One response to difficult newspapers will go bust times is to go online. Recent this year. And ‘real’ paid-for newspapers are losing out web-based publishing to their online equivalents, ventures to watch include: which we can access for • 10 Magazine – a new free (mostly). In the past online fashion title news content was ‘pushed’ with lots of information at us for our consumption; about the marketplace now we live in a ‘pull’ and its business model environment where we can in downloadable form: http://www.10magazine. be far more selective – and it’s taking the newspapers com/info.html time to adjust. (http:// • Muso’s Guide – an news.bbc.co.uk/1/hi/ online guide to music business/7872154.stm) and festivals: www. musosguide.com But the good news is • Chimp – a local ...on radio and online! Manchester publication One institution that providing arts, will weather the storm entertainment and social will be BBC Radio 4’s commentary. The Big Today programme, which Issue started in London seems to be increasing and spread, so perhaps listener figures for the there’s a (virtual) Chimp station. RAJAR (Radio coming to your neck of Joint Audience Research the woods. And if you live Ltd) reports that Radio 4 in Manchester, you could has added half-a-million contribute too: www. listeners and recorded its chimpmagazine.co.uk highest share; it now has 9.81 million listeners – up from 9.29 million last year, 9.45 million last quarter – and its highest reach since the start of 2003. Our consumption of online clips is going through the roof. According to internet-monitor comScore, 30 million watched cached content over four billion times last December. YouTube was the big winner, pulling in almost 24 million unique users, reaching 77% of those who watched videos online. Coming in a distant second were various BBC websites, with almost 7 million unique users, then Microsoft and then eBay. An increase of 13% from December 2007. (http:// news.bbc.co.uk/newsbeat/ hi/technology/newsid_ 7874000/7874601.stm) and hence the film gets pulled. As one teacher points out: the only definite way round it is to use music tracks that you can get the copyright holders’ permission for – such as your own students’ and ex-students’ bands. I have asked my students to get signed disclaimers from the songwriters, saying exactly what they are granting them permission to do. Most local bands are pleased to get a free video. Go on, go on, go on...a Villiers Park G&T course Places are still available on a week-long residential media course at Villiers Copyright – do Park Educational Trust the right thing! near Cambridge in July. The Media teachers’ The course is called grapevine is worried that ‘Contemporary British Film’ YouTube et al are getting and it’s a chance to work much hotter about chasing with a group of 24 6th copyright violations and form media enthusiasts deleting films that break from across the UK, in their rules. This is affecting a completely different student output, especially environment, enhancing music videos posted on your media skills and social networking sites building new contacts. in the hope of getting It will be run by two feedback; while the pictures tutors, with visiting media may be the student’s, the specialists making guest soundtracks often are not, teaching appearances. During the week you’ll also be creating a pitch for a new British film, including a poster and trailer. Your school or college will need to support your application – visit http:// www.villierspark.org.uk/ and contact them for more details (sb@villierspark. org.uk). Online Media Studies extension activities are also available (http:// www.ygtactivities.org. uk/) on topics ranging from Barbie to radio-generated panics to film noir trailers… and they’re updated each half-term. Jerome Monahan is a freelance writer who contributes to MediaMagazine and the Guardian. english and media centre | April 2009 | MediaMagazine 5 MM exam tips for OCR AS media studies Not long to go now – this is your chance to hone your analytic skills with our essential guide to cracking your G322 summer exam paper – straight from the mouth of Principal Examiner Jason Mazzocchi. And the keywords are…practise, focus, examples and PEE. 6 MediaMagazine | April 2009 | english and media centre Introduction The exam for OCR AS Media Studies this summer is on Key Concepts in Media (G322). Here I would like to offer advice to students on how to answer the questions on ‘Television Drama’ and ‘Institutions and Audiences’. This article has been written with AS students in mind, and addresses the needs of the summer’s examination. I hope this will enable you successfully to fulfil the paper’s requirements: Question 1 tests your knowledge and analysis of television drama in relation to the concept of representation; Question 2 tests your knowledge and understanding of media institutions and audiences. I write with the knowledge not only of an experienced Media Studies teacher and writer, but also as the Principal Examiner who has just completed the marking of G322 exam scripts for January 2009. My apologies to those students who are taking the paper on G323 ‘Radio Drama’; sadly, time and space is too short here for a discussion of the question on radio drama; this will be tackled in a subsequent article. The structure of the exam The summer’s exam addresses two questions: The analysis of an unseen television drama extract and the ways it has constructed particular aspects of representation. 2. A response to a single set question on Institutions and Audiences, using the media industry case studies you have been prepared for in class. 1. MM The exam is two hours long; an equal amount of time should be spend on each question. However, the first 30 minutes of the exam is allocated to viewing and making notes on an unseen extract from a British television drama. This leaves you with 45 minutes to complete a textual analysis of the extract in relation to a key aspect of representation, from one of the following: age, gender, ethnicity, social class and status, sexuality, physical ability/disability and regional identity. In the January 2009 unseen exam session the text was from Monarch of the Glen (pictured throughout this article) and the key issue of representation was age. Candidates focused their responses on the ways the key technical features of camera shot, angle and composition, miseen-scène, sound and editing constructed the representation of age. Stronger candidates were able to discuss all of the technical features of the extract, and write in detail on the construction of the representation of age; candidates who did less well were often limited by basic and descriptive responses. For Question 2, you will have 45 minutes to answer a question from a media area that you’ve studied. You will have been taught quite specific ‘case studies’ (that is, the use of detailed examples of media practice) from one of the following media areas: film, music, newspaper, radio or video games. In January, students were asked: Discuss the ways in which media product(s) are produced and distributed to audiences, within a media area, which you have studied. This required them to write an essay which examined the key concepts of media institutions and audiences. Preparing for the exam By this time of year, OCR Media students across the country will be preparing themselves to answer this examination paper. By now, most, if not all, teaching in schools and colleges will be finished, and your Media teachers will be revising the key issues for the exam. Listen carefully to what your teachers are revising with you. They are the professionals who have taught you the course and the case studies you need to pass the exam. My advice here is in addition to what your teachers are offering. Preparation for Question 1: key concepts in television drama x Do practise the key skill of textual analysis. You can do this at home by using drama extracts recorded from television, the BBC iPlayer, 4 on Demand and the ITV website. x Do analyse short five-minute extracts and no more because this is how long the extract in the exam will be. x Do watch the extract four times – this again follows the rubric of the exam paper. You cannot take notes during the first screening of the drama, but you may do so after this; after the second screening, there is a five-minute pause in the screening for you to take notes. Exemplar instructions found on the OCR specimen exam paper • The extract will be screened four times. • First screening: watch the extract; no notes are to be made this time. • Second screening: watch the extract and make notes. • There will be a brief break for note-making. • Third and fourth screening: watch the extract and make notes. x Use your study revision time. Do practise your note-making routine so you can record your observations at speed in the exam. You’ll be asked to focus on the way a particular aspect of representation is constructed via four technical features as listed in the following question: The question Answer the question below, with detailed reference to specific examples from the extract only: Discuss the ways in which the extract constructs representations of age using the following: • Camera shots, angles, movement and composition • Editing • Sound • Mise-en-scène x Don’t just describe – analyse! The skill of textual analysis is the main requirement for Question 1. This involves not simply identification and description, but also analysis of the technical features of television drama. Each point you make requires Explanation, Analysis and Argument. You need to move beyond simply identifying the key technical aspects to applying and analysing them. To spell it out: • identify the technical convention being used • explain why this is so • consider what is being signified by a shot or sequence from the drama • link the technical analysis of the drama with the key concept of representation that is being tested. english and media centre | April 2009 | MediaMagazine 7 MM x Practise analysing representations. The issue of representation needs to be clearly addressed in your response. This should be quite obvious from the viewing of the extract. To prepare for this do ensure that you have practised analysing a range of examples of representation: age, gender, ethnicity, social class and status, sexuality, physical ability/ disability and regional identity. Any one of these could appear in the summer’s exam. Most candidates in the January 2009 session coped well with linking the technical construction of the extract to the representation of age. x Cover all features. You do also need to address all of the technical features of the extract. In the January exam session students felt really comfortable addressing the technical features of camera, shot angle and composition and mise-en-scène, but were less confident in discussing sound and editing. This meant that responses were not as balanced or comprehensive in analysis as they could have been. By dealing with only camera shot and composition and mise-en-scène, many student responses failed to cover all the technical features and so were not able to gain marks in the higher bands. x There are up to twenty marks available for the use of examples so use them! x Sound and editing. You must ensure that you analyse the use of sound and editing. In preparation for the exam do consider, for example, the use of music as mood setting, what technical aspects of sound are used and why. For the technical aspect of editing, move beyond simply identifying the use of transitions; do consider pace, match-on-action, the use of ellipsis and sound bridges in the construction of meaning. x Plan your structure carefully. You could choose to organise your answer chronologically, by analysing the extract as it progresses. Alternatively, you could address each of the technical features in turn, selecting appropriate examples to illustrate the points that you want to make. By using the latter structure you do ensure that you cover all of the technical aspects, including a discussion of representation. 8 MediaMagazine | April 2009 | english and media centre x Mind your language – use the right terms! There are up to ten marks available for the use of media terminology in Question 1 so please ensure that you use the correct terms! One of the most common errors in the January exam was reference to an ‘insert shot’ – not used in the sequence at all. For a detailed list of vocabulary, use what your teacher has provided. There is an extensive list available in the OCR specification, downloadable at http:// www.ocr.org.uk/Data/publications/key_ documents/AS_ALevel_GCE_Media_Studies_ Specification.pdf Preparation for Question 2 on institutions and audiences This is an open-ended response question, which requires you to address the question set in relation to the media area that you have studied. The following issues are really important: x Address the question that has been set! A common misunderstanding in January was that students tended to write everything they knew about an industry, rather than focus on the question set on production and distribution practices. x Make use of key media concepts for this question: for example cross-media, synergy, digital initiatives and convergence. These concepts are central to the practices of media institutions and you should have detailed exemplification of each in relation to the industry that you have studied. Do ensure in your revision notes that you have reference to these concepts with appropriate examples, and an evaluation of the media issues surrounding them, often posed in terms of advantages and disadvantages. x Be contemporary with your use of examples. If you use an historical example to help illustrate a trend or point then make this explicit in your argument. By contemporary, I mean in the last five years. Media institutions practices and audiences are in a constant state of change and development, in particular with the continuing development of media digital technology. x Get your facts right for the industry that you have studied and avoid guesswork. Do make sure that these facts are applied and are relevant to the media issues that you debate. There is no need to use theory that is not MM relevant; it is far better to apply key concepts with the use of detailed examples. For example: • in relation to the film industry, Slumdog Millionaire not only highlighted the success of Film Four, but also revealed the financial stability/instability facing the UK film-making industry during the current economic recession • in 2006 the UK music industry was dominated by four major record companies, who owned a 76% share of the market. x Do allow enough time to answer Question 2. Work that is less than one and a half sides in length is generally too short. Often students do not fully use the time allowed in an exam to complete an answer, resulting in incomplete answers that cannot be fully rewarded. Include an evaluation of the argument that you make; and try not to make this too brief or cursory a statement at the end of the essay. Do give an accurate summing up of your argument. x Practise the structuring of your essay response. The key to this is to: • avoid lengthy introductions about what you intend to say • steer away from offering an historical overview or context to the question – this is not necessary • start by using a statement which addresses the question • keep the opening paragraph clear and engaging, focusing on the question set • attempt to link the points that you want to make in terms of the question set • signpost the points that you want to make at the beginning of each paragraph. Try adopting a 3-point PEE structure: 1. make a point 2. support it with evidence 3. analyse and evaluate the point you make. This structure can help you provide details to your exam response. x Be selective – focus on the key issues. You will need to identify the key issues in the question. These are listed right in no particular order; one of the areas will be the focus of the question set by the exam paper. • The issues raised by media ownership and distribution in contemporary media practice. • The importance of cross-media convergence and synergy. • The digital technologies that have been introduced in recent years. • The issues raised in the targeting of British national and local audiences by international and global institutions. • The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. Cover these points well in your revision but do be selective in addressing the question set in the exam. x Examples are essential – again! Provide plenty of detailed examples from your case studies. In my school in North London, we look at the music industry and focus on the role of conglomerate music companies such as Sony/BMG, compared to EMI, a British national record company, and Essential Direct, an independent record label and distributor located in the East End of London. From a study of their institutional practices and audiences, my students have three detailed case studies to address the question – and of course they are also advised to add their own researched and independent examples. As with Question 1, it is also very important to use the correct media terminology (remember: up to 10 marks available). This does need revision, but you don’t need to define terms in the exam, just apply and debate them. And finally…top ten tips for the exam 1. Answer the question set. 2. Use plenty of selected examples for analysis in Question 1 and for Question 2 use contemporary examples. 3. For Question 1 do link analysis of the technical features of the extract to the key concept of representation. 4. Use the correct media terminology. 5. Time management of your essay responses is very important – incomplete answers are rarely awarded high marks. 6. Avoid lengthy contextual introductions. 7. Get the facts right for Question 2. 8. Ensure that points you make are explained and argued through. 9. Allow plenty of time for exam practice – you can do this at home. 10. Keep a key vocabulary list. And finally: good luck for the summer’s OCR AS exam! Jason Mazzocchi is Head of Media at Acland Burghley School, North West London, and the Principal Examiner for OCR’s AS G322 unit. english and media centre | April 2009 | MediaMagazine 9 MM If you’re preparing for AQA’s Mest 1 and 2, you’ll know it’s all about media platforms and concepts. Senior Examiner Steph Hendry gives you the lowdown on what you need to know, and some useful examples to demonstrate it. 10 MediaMagazine | April 2009 | english and media centre Over the past few years the mass media has undergone many dramatic changes. Media Studies examinations have recently altered to reflect the way modern media texts are produced, marketed and accessed by audiences including technological innovations which are still developing. As ever, Media Studies is a subject that is constantly adapting to stay up-to-date. Current issues and debates are often centred on the way modern media institutions are using developing technologies and the subsequent alterations in audience behaviours and needs. In the past, media texts were often dealt with as individual products but it is now more relevant to consider ‘media platforms’ rather than individual ‘media texts’. This approach is applicable to all Awarding Bodies’ specifications but is specifically related to AQA’s AS modules: Mest1 ‘Investigating Media’ and Mest2 ‘Creating Media’. Media platforms These are the different technologies and formats used to present and distribute media products. Platform Forms include Broadcasting Film, television, radio Print Newspapers, magazines, posters e-media Web content, podcasts, streaming/downloadable video, mobile phone content, gaming Many media texts that are created by the major institutions now appear across the three platforms. Institutions use the platforms to reach broad audiences, to offer texts in different formats and so provide a range of different potential gratifications for audiences. MM Media concepts In your first year of study you will also be introduced to the media concepts. These are the ideas that will enable you to engage formally with the way media texts are constructed. The main concepts are: • Media Language • Audience • Representation • Institution … and also • Narrative • Genre • Ideology Media texts need to be considered across the media platforms using the media concepts to identify how and why institutions use a mixture of broadcast media, print media and e-media to construct related texts. Issues to consider include: • how the texts interrelate to create a multiplatform text • how each text is constructed (in terms of Media Language, Narrative, use of Genre codes and Representations) • how the texts communicate ideas and values (ideologies) • how the texts benefit the producing institutions • how institutions use different platforms to increase the potential target market/audience for a text • how different platforms provide different audience experiences, activities and pleasures. Platforms and media concepts Media language Each different platform and form uses its own media language codes which are chosen specifically to appeal to the audience, meet the specified intentions of the text, identify the genre and construct a narrative. Media language choices take the expectations of the audience into account and the way that people/places/ ideas etc. are to be represented. e-media tends to use a combination of print, moving-image and sound-based media language depending on the technology used and the function of the text. The Sun online shares many media language codes with its paper counterpart. Both use the same type of language in terms of simple lexis, short punchy sentences and a tendency to use word play. Both have the same news values as they prioritise entertainment. They cover hard news stories but with limited detail and tend to focus on human interest stories, scandal and celebrity gossip. The tone of the writing and the types of stories covered are part of the codes and conventions expected by The Sun’s readership and it is important that these expectations are met within each platform. The Sun’s online edition has the capacity to use video to provide additional information and can include reader comments, allowing more interactivity than The Sun in its traditional format. The online edition is, therefore, more dynamic, more up to date and can be seen to offer its audience more in terms of entertainment and information than the paperbased version. Of course, being online it’s not as portable as the newspaper itself. Although the increase in mobile technologies does mean more people are able to access The Sun online whilst out and about, mobile internet hardware is expensive when compared to the cover price of the paper itself. Institution When looking at multiplatform texts it is important to consider the function of the texts constructed. Multiplatform texts often act as promotional material for each other and so you should try to work out how the texts work together to generate income. Print is still the primary platform for The Sun but the online edition is becoming increasingly important in terms of generating advertising revenue, alternative sources of income and developing reader/browser loyalty. Some online editions of print-based media offers ‘tasters’ of stories and features which can only be accessed by buying the paper-based edition. In this way, web editions act as marketing for the paper-based versions and, whilst being accessible and entertaining, encourage the audience to purchase the primary platform version. Recently film and television production companies have seen the potential in creating massive online marketing campaigns which act to: • spread the word about the primary platform, generate interest by selective revealing of images and information • encourage audience loyalty through long term involvement in online activities which include games, chat rooms and competitions • provide additional narrative information about characters and related events. english and media centre | April 2009 | MediaMagazine 11 MM Some institutional concepts Horizontal integration A term used to describe the business practice of drawing together different production processes to produce related texts. For example: Sony create a game, publish a magazine which reviews the game, retails a special price package which ships the game with new PS3s, uses a Sony recording company artist to provide the soundtrack to the game (which is released for sale) and release a related film via Sony Pictures Entertainment. Here Sony maximises the potential profit from one media text and many parts of the company benefit. In addition, the potential audience base is increased. Whilst the game may have a large market, other audiences can be created who may not like the game but who like the music that is used or who want to see the film. Vertical integration Large media corporations benefit enormously if they own all the businesses involved in the production process of their products from creation to construction, distribution and retail. This is called vertical integration. (If you look up Sony on Wikipedia you will get an idea of the extent of their business interests.) Symbiosis A term used to describe the way different institutions/businesses work together to promote a range of related products. For example: Total Film buys the exclusive rights to a ‘behind the scenes’ look at the making of the film (of the game above) and creates a feature article; Hasbro buys the licence for action figures based on the film or game’s characters, W.H. Smith buys the rights to sell stationery using the product’s logo, and Burger King has a special burger named after the Sony product. Each company acts to promote not only the media product but the other companies too. Horizontal integration and viral marketing Multiplatform texts add to the possibilities for business to get involved in horizontal integration as websites can be created by a marketing team to raise more awareness of the product. Similarly more outlets for symbiotic marketing and conventional advertising are available through advertising placement on the web and with tie-ins to other companies’ websites. Good promotion will create interest which may be translated into web chatter and a process of viral marketing may begin where the audiences spread the word about the product and create more interest in the text or its offshoots. 12 MediaMagazine | April 2009 | english and media centre Audience In this cross-platform approach, audiences need to be considered in a number of ways: • How do the texts create different audience gratifications? • What different types of audience activity are enabled by the range of texts available? • How do the audiences access the texts? Does this alter the way they interact with them? • Are different audiences targeted across the platforms? • Are audiences involved in the construction of texts? • What type of audience feedback is possible in the different platforms? • How are the audience members encouraged to interact with each other? Audiences are not all the same; as with any other media text, the reasons why people access texts and the way they make use of them vary. Some texts provide information, others entertainment and in some cases they are simply promotional. Most texts will probably offer a combination of all these elements, but some parts of a multiplatform text may target specific audience groups with particular gratification needs. Institution as audience/ audience as institution Some multiplatform texts include material constructed by audience members (UGC or User Generated Content). This leads to an interesting debate on the way new media are being used by audiences, and the position of traditional media institutions in all this. Debates are already underway with some commentators seeing e-media as having a democratising effect where audiences have some control over media production and, therefore, the large media industries have less. You may want to consider how much control you feel audiences may or may not have. Given the fact that these are early days in multiplatform media, there are no ‘right’ ways to think about this. You should evaluate the texts you access and consider these issues for yourself. For example: audiences have always been able to communicate with newspapers. For many years The Sun has taken letters from readers and the audience’s responses and opinions have been printed in ‘letters to the editor’ features. However, with the older technologies this communication from and between readers was slow. The Sun online offers readers the chance to comment on a story immediately. The readers’ comments are published online below the story itself or in forums which the paper sets up to encourage discussion and debate. Audiences find it easy to interact with the paper and each other in this way and the newspaper is able quickly to judge audience responses to a particular story or issue. MM Genre, narrative and ideology Each individual product within a multiplatform text can be analysed for the way it follows or subverts genre conventions, how representations are created and used, how narrative is used to engage the audience and the ideological perspectives it communicates. It is worth thinking about how the combination of individual texts creates larger narratives and how the repetition of representations and ideologies across texts and platforms acts to reinforce and naturalise certain ideas. Ongoing and future debates The rise in e-media and other technologies has led to questions about how we define what a media text is. Traditionally, a media text is considered to be a text that is created by a media institution and distributed to a wide audience using broadcast or print technologies. In the past the production of media texts needed the support of media industries as accessing the technologies required to create and distribute it to a large audience relied on huge financial backing. In the modern media age you are able to create media texts which can be distributed to a wide audience using e-media technologies. Using this definition, your Facebook or MySpace page could be defined as a media text. Social network sites, Twitter, YouTube videos, blogs, podcasts etc. are used both by individuals and institutions to communicate to a potentially large audience. Audiences can read about a current news story in a mass media online ‘publication’ such as the Guardian online or Sky News, but they can also read a blog on the same topic and watch videos from different sources, both amateur and professional, which provide different perspectives on the story. Currently the impact of all these media sources is being researched and analysed. Traditional media industries are working hard to integrate e-media into their business models and more and more people are involved online in either creating media texts or accessing non-traditional types of media. The long term impact is still to be seen. For example: • there is currently talk of some of the major media groups creating subscription type services which will act as ‘channels’ on the web, similar to those on television • YouTube and other e-media facilities have been credited with generating and maintaining high interest in the 2008 American election as interested audience members found they could access more information about candidates and debates than through traditional media sources • print-based newspapers are losing readers to free internet news providers which is altering the way newspapers do business; some analysts think that newspapers will soon be a dying format • television broadcasters are investing in On Demand technology as television audiences no longer watch scheduled television in the way they did just a few years ago. This all makes it a very interesting time for students of the media and your cross-platform case study will enable you to look closely at the way the modern media is responding to these changes. You will need to consider for yourself whether you feel these changes are positive or negative. One thing is for sure, the days of thinking about a text as an individual cultural artefact are passing, and an understanding of the cross-platform nature of the media is now essential. Steph Hendry is a Lecturer in Media Studies at Runshaw College, Lancashire. She is a Senior Examiner, freelance writer and trainer. english and media centre | April 2009 | MediaMagazine 13 MM Zombies in the Big Brother house? Who are the mindless undead and who are the housemates? And why is Davina eating one of the contestants? James Rose investigates Charlie Brooker’s satirical take on Reality Television, Dead Set. 14 MediaMagazine | April 2009 | english and media centre MM Written by regular Guardian columnist Charlie Brooker, Dead Set is a five-part horror serial aired over consecutive nights on E4 (the last episode being broadcast on Halloween) during 2008. Set in contemporary Britain, the narrative concerns a zombie invasion which traps the housemates of Big Brother and some of the production crew in the Big Brother house. As a secure location – high perimeter fence, barbed wire and CCTV monitoring – the house offers the characters relative safety from the cannibalistic undead. But, as with all zombie narratives, arguments break out and the lack of trust soon allows the undead the opportunity to break in and devour those who cross their path. Unsurprisingly, Brooker is a self-confessed zombie fanatic. Such is the extent of this that Dead Set functions like a feature-length film (a quality enhanced by the high production values) and features all the prerequisite moments from zombie cinema – mainly the undead getting their heads either shot or smashed open in grotesquely gory detail. Integrated into this are Brooker’s signature sense of satirical humour and a series of verbal and visual homages to the grandfather of zombie cinema, George A. Romero. George A. Romero Born in 1940 in the Bronx, New York City, George Andrew Romero is the director of the seminal Night of the Living Dead (1968). As the keystone film of modern horror cinema, Night of the Living Dead defined the parameters for what the horror film could both be and do in terms of entertainment and critical content. The film was a success upon its initial release and its sustained popularity with audiences and critics would encourage Romero to make a sequel, Dawn of the Dead (1978) as well as three other Dead films (Day of the Dead [1985], Land of the Dead [2005] and Diary of the Dead [2007]). Whilst the amount of explicit gore increased with each film, so too did the social and political subtexts creating a small body of work that positions Romero as one of the most influential and critically respected directors of contemporary American cinema. As groundbreaking as Night of the Living Dead was in terms of content, Romero also defined the narrative template, tropes and mythology for zombie films for subsequent generations of film-makers. For some reason the dead are returning to life. They appear as shambling beings whose sole desire is the pursuit of warm flesh. Their vast numbers make escape impossible. Being already dead, the zombie is difficult to kill, the only way being to destroy their brain. Whilst the number of zombies increases, the few remaining survivors gather together and barricade themselves in what they believe will be a secure location. As the zombies gather outside, the survivors soon begin to bicker and argue, becoming just as much a threat to each other as the undead. Romero usually concluded his films with a depressing stalemate in which the zombies break into the fortified space and consume most of the survivors. Those that survive barely escape and end the film running from the undead in a desperate attempt to find somewhere safe. Romero’s template is basically a siege narrative: trapped within a claustrophobic environment, the disparate characters provide the opportunity for social critique to take place, an element that effectively turns the small group of survivors into a microcosm of contemporary society. Throughout the Dead films Romero has commented upon feminism, racism, the role of the family and, more recently, the War on Terror and the questionable role the media plays in our understanding of global events. The (dead) set Charlie Brooker’s Dead Set (2008) takes the generic template defined by Romero and applies it to what is becoming a British televisual institution, Big Brother. An Eviction Night broadcast is interrupted by a national emergency transmission – the dead are coming back to life and are attacking and eating the living. As the population struggles to defend itself against the undead, the Big Brother contestants are oblivious to the events that are taking place outside their secure and protected ‘home’. As the series unfolds, the reality of the situation is revealed to the contestants through Kelly (Jamie Winstone), the production company’s runner who has managed to survive and has gained access to the house. Not quite believing her, one of the contestants unwittingly lets a zombie into the house which then bites one of the contestants, Angel (Chizzy Akudolu). From there on the already fraying relationships amongst the housemates are put under further pressure as they argue and bicker their way through the increasingly apocalyptic situation. english and media centre | April 2009 | MediaMagazine 15 MM Brooker takes advantage of this scenario and gleefully delves into the gory potential zombies offer as characters are wounded, shot dead or eaten alive, while others have their throats torn out or have their heads crushed, repeatedly stabbed or chopped off in brutal and bloody detail. While these images are shocking, they are balanced by the critical and satirical potential the scenario also offers. As a consequence, Dead Set can be viewed as a well-written, violent and bloody satire on reality television and the voyeuristic public that validates it. Satire Big Brother’s central premise is to lock a group of strangers in a confined space and watch their lives unfold. Without the distractions of work, television and computers, the contestants are forced into conversation. Under such pressures arguments quickly develop. It is not difficult to see the connection Brooker makes between Big Brother and Romero’s zombie film template: a group of strangers trapped in an enclosed space turn on each other instead of working together to survive. To amplify this quality, Brooker populates his Big Brother house with a collection of stereotypical contestants: Joplin (Kevin Eldon), 16 MediaMagazine | April 2009 | english and media centre the middle-aged intellectual, Pippa (Kathleen McDermott), a young woman who does not know whether toes have bones in them or not, the handsome Northerner Mark (Warren Brown) who is, predictably, sleeping with his female counterpart, the beautiful Veronica (Beth Cordingly), loud-mouthed Angel and the transvestite Grayson (Raj Ghatak). Finally there is Space (Adam Deacon), a young South London geezer. The inevitability of the arguments (and their inevitable content) is already implied in these brief descriptions: the intellectual will be astounded by the others’ stupidity, and homophobia and racism will more than likely manifest itself. Thrown into the Big Brother house alongside the bickering contestants are two of the programme’s staff, Kelly and Patrick (Andy Nyman), and an extended cameo by Davina McCall. Whilst McCall simply plays herself, the fictional characters are given specific roles to play in the unfolding attempt to survive: Kelly is level-headed and so not only emerges as the leader of the group but also acts as the voice of reason throughout whilst Patrick is ruthless, selfish and arrogant. His approach to leadership is simply to use the others to save himself while Kelly strives to save the group as much as herself. As the narrative unfolds, Brooker satirises Big Brother and the stereotypes it has seemingly generated for itself: the contestants, in their thirst for fame, mistakenly interpret the screams of the dying public as screams of adoration; Davina, the mouthpiece for the show, has her throat torn out, successfully silencing her. When Kelly has finally convinced the contestants of the zombie outbreak, they go up onto the house roof and look at the carnage: all Veronica can manage is ‘Does this mean we are not on telly anymore?’ Later, when Kelly, Mark and Space go out of the compound to look for medicine and supplies, Mark finds a copy of Heat magazine: No way! Check it out! I’m on the cover! His excitement is soon quelled when he reads the strap lines: Marky: The Truth. Rubbish in bed, not as funny as he thinks and his mates don’t even like him While Mark complains about these apparent lies, Space is being confronted by two policemen who are trying to arrest him for looting. Whilst pointing their guns at him one of them recognises him and tells him ‘do you know you’re shorter in real life?’. The allure of celebrity, it would seem, can even endure a zombie apocalypse. MM While it would seem that Brooker is being critical of Big Brother and its contestants, he also inverts the criticism and uses the characters’ stereotypes to aid in the survival plan: Grayson reveals himself to be a trained charge-nurse, effectively acting as the doctor for those that are injured, Space continually uses his common sense to help work out a survival plan and Mark, the typical white male hero, takes up a gun and defends his fellow contestants. It would seem, if they just stopped arguing, they would actually have a strong chance of surviving this apocalypse. Reality television Given Dead Set is based upon the current trend of reality television, it is not surprising that Brooker has invested his narrative with an immense sense of realism. The most obvious manifestation of the real is the appearance of Davina McCall and the presence of previous Big Brother contestants (including Eugene Sully, Kinga Karolczak, Ziggy Lichman, Brian Belo and Makosi Musambasi). This use of recognisable, real-world elements extended into the filming itself: Brooker has stated that ‘we filmed outside the [Big Brother] house on the night Belinda was evicted…So before she came out, we ‘evicted’ a member of our cast.’ Although the exterior of the house and the crowds that gather outside it were real, the interiors were not. As Brooker has commented, this was partly because the house was being fitted for Big Brother 9 and partly because the House itself needed to be bigger in order to fit the production crew inside whilst filming. Regardless of this shift from reality to the Dead Set production set, the use of recognisable people and exterior locations creates an intertextual link between the real Big Brother and Dead Set’s fictional counterpart, creating a heightened sense of verisimilitude for the series. While most zombie films are preoccupied with depicting violence, gore and cannibalistic acts to a shocking degree, Brooker’s sense of realism lends itself to both the violent and mundane aspects of survival: having killed a zombie by smashing open its head with a fire extinguisher, Kelly proceeds to move the body out of the Big Brother house and returns with a dustpan and brush so she can clean up the remaining bits of pulped brain and shattered skull. It is a bizarre moment, functioning as if Kelly is merely cleaning up an accidentally spilt glass of wine before it stains the carpet, a quality emphasised by the fact that they are in the Big Brother house, that parody of the domestic living space. Other violent instances occur, most notably when Veronica repeatedly stabs the undead Grayson in the head; the rage with which she does this expresses the anger she felt for him when he was alive. Contrasting these moments of sheer brutality are the mundane instances typified by the scene in which Patrick, trapped in an ante-room by the zombified Davina, uses a wastepaper basket as a toilet. Like Kelly cleaning up the splattered brains, this is another moment of the domestic intruding into the horror of the situation. Later on, as the series draws to a close, it is Patrick’s cynical sense of reality that allows him to devise an escape plan, one which involves butchering english and media centre | April 2009 | MediaMagazine 17 MM the bodies of the dead to feed to the zombie horde. In a brief and graphic scene, Patrick carves away at the bodies of Angel and Grayson, slicing away lumps of flesh and dropping them into a bucket and so merging the sometimes extreme needs of survival with barbarity. Such a combination is a familiar trope within zombie cinema, its occurrence raising questions about the characters and their ethics, suggesting that in order to survive extreme situations one has to take extreme action. The dead (set) Brooker ends Dead Set in true Romero fashion: the zombies break into the compound through the stupidity of one of the group and quickly attack the contestants. Patrick, in typical fashion, screams offensive abuse at the zombies as they rip open his stomach and tear out his intestines. Mark, Pippa, Veronica and Space all end up bitten. Only Kelly remains unharmed and locked in the relative safety of the Diary Room. In a last attempt to escape, Kelly charges out and into the mass of zombies. The series concludes with all the contestants as zombies. Inside, Kelly, her eyes blank with infection, stares blankly up at one of the CCTV cameras. Her image is transmitted to all the other televisions in the complex, attracting the attention of the other zombies. They stumble over to the screens and stare at Kelly. The closing image is that of zombies watching zombies, the dead watching the dead. The potential meaning of this final image is hardly subtle: the lifeless, Who is Charlie Brooker? Born on 3rd March 1971, Charlie Brooker is well-established writer, columnist and broadcaster. He is known for his sarcastic and satirical humour, one that is skewered with expletives and a healthy amount of pessimism. Alongside his work as a writer he is also one of the four creative directors of Zeppotron, a production company that specialises in comedy programmes (including 8 Out of 10 Cats, Nathan Barley, The Law of the Playground and Dead Set). His work regularly appears in the Guardian Guide, where he writes the Screen Burn column, a one-page tirade in which Brooker critiques the past or forthcoming week’s television. Before writing Dead Set, Brooker worked on various comedy programmes including Chris Morris’s Brass Eye and Nathan Barley. 18 MediaMagazine | April 2009 | english and media centre soulless zombies transfixed by the television are us. We, the viewing public, are the zombies who sit mesmerised in front of our television sets every night, quietly and passively transfixed by the broadcast image. As one of the characters in Romero’s Dawn of the Dead says as he looks down at the zombie masses: They are us, that’s all. James Rose is a freelance writer in Film and Media Studies, specialising in Horror, Fantasy and Science Fiction. Follow it up Dead Set website: http://www.e4/deadset/ Brooker, Charlie: Screen Burn (Faber and Faber, 2004) Brooker, Charlie: Dawn of the Dumb: Dispatches from the Idiotic Frontline (Faber and Faber, 2007) Editor’s note Charlie Brooker’s Screenwipe series, screened on BBC3 and later repeated on BBC2, are amongst the best critiques of TV culture you will ever see. As one blogger comments: I’d do away with Media Studies altogether. Screenwipe may not cover the entire curriculum – but it tells you everything you need to know. Andrew Goldie, London Images from Dead Set courtesy of C4 extra.net press site. free culture: e-media comes of age The internet was one of the most important innovations of the 20th century, and now in the 21st century it will take interactivity to new levels. Forget about TV on-demand and MSN – it’s UGC, blogs and wikis that the internet was made for… Just a glorified TV channel? of information were also the producers of that information. On social In 1999, Sir Tim Bernersnetworking sites, on YouTube Lee, the inventor of the World Wide Web looked back and other sites which rely on UGC and on wikis this vision on the previous decade and is finally coming true. Here, complained: the divide between institution I wanted the Web to be and audience is slowly being what I call an interactive broken down. space where everybody can edit. And I started saying ‘interactive,’ and then I read in the media that the Web was great because it was ‘interactive,’ meaning you could click. This was not what I meant by interactivity. An encyclopaedia, not an experiment in democracy Of all the wikis, Wikipedia is the best known, but the ideas behind it are true for all wikis. James Wales, the founder of Wikipedia, often emphasises that it is ‘an encyclopaedia, not an Watching re-runs of TV experiment in democracy’. programmes, downloading films and music, reading news Wikipedia may, however, represent a change in the and looking up information way culture is produced and on static websites is only the accessed. start of e-media’s journey. Wikipedia aims to: What Berners-Lee really create and distribute wanted was the internet a multilingual free to be the place where encyclopaedia of the readers were also writers highest possible quality and where the consumers to every single person on the planet in their own language. Its content is written and edited entirely by volunteers, working collaboratively. Therefore there are no ‘experts’ and no centralised control over what is published in the encyclopaedia. The role of the institutional gatekeeper, who can privilege some knowledge, and some points of view – the role that has typically worked in favour of the wealthy and thus aided hegemony – may finally be open to challenge. Of course, this may just mean that another set of viewpoints is privileged instead – the institution becomes dominated by young techy types: One of the running jokes is that there are better articles on Pokémon than on certain kinds of science. Alex Schenck, 19, volunteer site administrator, New York Times, 2006 Vandalism and misinformation Robbie Williams eats hamsters; Beckham is a Chinese goalkeeper from the 18th century. One of the downsides of open editing is the regular vandalism or deliberate misinformation that occurs. Above are just two recent instances of vandalism. In fact some people see it as the pleasure of the site regularly to amend entries. More amusing changes can be found in Chittenden’s article (Sunday Times, 2006). Such ‘vandalism’ is usually discovered and changed within a few hours. As wikis retain a copy of all previous versions, reverting or rolling back to a previous, un-‘vandalised’ entry is relatively straightforward. Is Wikipedia valid? Does the institution lose its credibility if it has amateurs rather than experts producing it? In her article ‘The Neutrality of this Article is Disputed – Inside Wikimania 2006’ (August 2006), Katherine Mangu-Ward quotes Weinberger as saying: If you open up a copy of Britannica you are right to believe that what you read is credible. Something gets credibility simply by being in Britannica, though it is not necessarily true. If you open up Wikipedia randomly, what you see is not credible. Simply being there doesn’t give you some sort of probabilistic credibility. However, Weinberger continues by suggesting that because ‘Wikipedia is not shy about putting up notices about its own fallibility’ it paradoxically becomes more credible. The credibility of the institution english and media centre | April 2009 | MediaMagazine 19 lies in its acceptance that not all knowledge is necessarily true, and in the reduction of barriers between audience and institution. Free culture The ‘free culture’ movement seeks to distribute knowledge more freely and widely, and overlaps with wikis’ anti-centralisation ethos wherein we can all be experts. In a small way, all UGC is part of this. The home videos that make it onto the news privilege proximity and immediacy over skill and professionalism in recording news images, even though the news providers still act as gatekeepers and controllers. Blogs are another aspect of ‘free culture’ or ‘open source’ culture. While corporations, political campaigns and other formal institutions have begun using these tools to distribute information, many blogs are used by individuals for personal expression, political organising, and socialising. Blogs allow other voices to be widely heard and even to become as influential as those of the ‘experts.’ In the recent US election, noncorporate blogs played an increasingly important role in shaping mainstream public opinion. 20 On the downside, whatever its potential for a revolutionary change in the distribution of, and access to, cultural capital, wikis are still dominated by those with established and easy access to technology – currently still America, Europe and parts of Asia, and often the people within those societies for whom education and technology is most easily available. Jimmy Wales, the founder of Wikipedia, suggests: Wikipedia versions are currently available for only 250 of the world’s 7,000 languages. Establishing Wikipedias in more African languages will enable speakers of those languages to more actively participate in the global exchange of knowledge. Additionally, it may, in a small way, help to preserve those languages. Connecting us to the outside Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. That’s what we’re doing. Wales, 2004 interview MediaMagazine | April 2009 | english and media centre While this is likely to perpetuate existing privileges and biases, there is certainly a shift in terms of the generational bias, with knowledge lying in the hands of the younger generation, and increasingly accessible to those for whom the great libraries and built infrastructure are not available, or are culturally unapproachable. Noam Cohen, writing in The New York Times, says: In Egypt, Wikipedia is more than a hobby. Cohen quotes Ahmad Belal, a 23-year-old medical student who came from Cairo to attend the ‘Wikimania’ conference, saying: For Egyptians the visa procedure for any country is very difficult. You need a visa to visit any country in the world. Facebook and Wikipedia connect us to the outside. So, more than just a dodgy, second-rate encyclopaedia, Wikipedia could be the first step on the long road to equality and freedom. Sara Mills teaches Media at Helston Community College, Cornwall and is an AQA examiner. References Follow it up Katherine Mangu-Ward’s web article ‘The Neutrality of this Article is Disputed – Inside Wikimania 2006’ (August 2006. See: http:// www.reason.com/news/ show/36969.html) Bourdieu’s ideas of cultural capital; and issues around ‘free culture’ and ‘open source culture.’ Not sure what these are? Look in Wikipedia! Noam Cohen’s article in The New York Times, ‘In Egypt, a Thirst for Technology and Progress’ (July 2008. See: http://www.nytimes. com/ 2008/07/21/ business/media/21link. html) Maurice Chittenden’s The Sunday Times article ‘Comedy of errors hits the world of Wikipedia’ (February 2006. See: http:// www.timesonline. co.uk/tol/news/uk/ article730025.ece) Robert Levine’s article in The New York Times ‘The Many Voices of Wikipedia, Heard in One Place’ (August 2006. See: http://www.nytimes. com/2006/08/07/ technology/07wiki.html) Cartoon: © Neil Paddison, 2009. MM Tiny budget, unknown cast, no Americans – and massive critical, commercial and Oscar success. Austin McHale explains how Slumdog Millionaire thrived on its freedom from Hollywood. London. February. Slumdog Millionaire has just swooped through the grey slush of the West End in a blaze of colour and sound to scoop seven BAFTA awards, including Best Film and Best Director and an extraordinary eight Oscars. Yet this film does not fit the template of Hollywood success. There are no American accents, few special effects and no big stars. It is the antithesis of glamour – a climactic sequence involves the hero, a Mumbai slum kid, diving through a cesspit aand emerging covered in very realistic excrement (i (in fact peanut butter and chocolate), all to get a signed photograph of a Bollywood actor. Yet it has achieved the Holy Grail of cinema – made cheaply, it appeals to many different audiences, has become a critical and popular success and is set to make huge profits. How has a low budget British film reconciled these opposites without selling its soul? Perhaps our old friend MIGRAIN, inducer of headaches to generations of Media Students, can offer us a way in. Media language The media language of the film is indicated in the poster, a kaleidoscope of energy and colour. Against an impressionistic cityscape of blurred neon lighting, a boy and a girl burst through the darkness, both in motion but facing opposite ways. Anxiety but also hope is clear in their tense expressions. The lettering of the title is ragged, uneven, lowercase, progressing from the red of danger to the yellow of hope. In the foreground is the familiar graphic design of a question from the quiz show Who Wants to be a Millionaire? doubling as the tag line, ‘What does it take to find a lost love?’. The theme and narrative are outlined, the fragmented urban, visual style powerfully established. The cinematography of the film is unusual for an Oscar contender. The Mumbai street scenes are filmed with a kinetic energy and a gritty realism which recalls documentary rather than Hollywood – or Bollywood – studio glamour. english and media centre | April 2009 | MediaMagazine 21 MM 22 MediaMagazine | April 2009 | english and media centre MM This look is achieved through the use of small, very manoeuvrable digital video cameras and on occasion the stuttering images of still cameras at 11 frames per second, far slower than normal film camera speed. This key artistic decision was to some extent forced on the film crew. The influence of mainstream Indian cinema is so pervasive in Mumbai that filming in the slums with traditional large cameras would have encouraged stylised Bollywood moves rather than realistic behaviour, so the film-makers had to disguise themselves as tourists and film unobserved to achieve the naturalism that they wanted. stage, because Mumbai streets are so loud. However, to Danny Boyle Mumbai street sounds were essential signifiers of the slums, so the diegetic sounds stayed. The non-diegetic musical score was just as important, aiming at a fusion of styles to engage Western as well as Indian audiences. The basic soundtrack was composed by the famous Bollywood musician A.R. Rahman, but it was overlaid by an urban Hip-Hop and Rap track prominently featuring the British Sri-Lankan MIA, reflecting the eclectic ‘masala’ mixture both of Mumbai and of Western cities. Sound – non-Bollywood style Institutionally Slumdog Millionaire is a fascinating case study. It was made for 13 million dollars, a tiny sum compared with the 167 million dollars of Oscar rival The Curious Case of Benjamin Button, largely raised via the French and British production companies Pathé and Film4. For a film with an almost entirely Indian cast and no stars apart from the Bollywood Indian actor Anil Kapoor, even this budget would have been a challenge to raise without Boyle’s track record as the director of a series of low budget, profitable and critically successful films such as Trainspotting, 28 Days Later and Millions. Casting threw up an unusual problem. Boyle was committed to casting locally, but every actor with Bollywood ambitions was implausibly ‘buff’ for a slumdog, having worked out every day in the approved Bollywood manner. Boyle discussed this with his 17-year-old daughter one evening and received the following piece of succinct advice, ‘If you want a loser, have a look at Skins!’ Hence the inspired casting of Dev Patel, who can project vulnerability as well as determination, and whose slow, shy smile is one of the delights of the film. Slumdog Millionaire, like all Danny Boyle’s films, is difficult to pigeonhole in generic terms. It is a hybrid of gritty realism and aspiration, of drama documentary and love story. ‘Feelgood’, with its connotations of cliché and stereotype, is a description understandably resisted by Boyle, but despite the poverty, the child torture and the prostitution, it is indisputably an uplifting film. Another significant aspect of media language is sound, 70% of the impact of a film according to director Danny Boyle. As with visual language, creative decisions in this area involved a radical departure from the Bollywood norm. Bollywood films are made largely on sound stages, with music and ambient noise dubbed on at a later Institutional perspectives english and media centre | April 2009 | MediaMagazine 23 MM Genre connections Slumdog Millionaire’s representation of Mumbai is starkly different from two familiar though opposite stereotypes. One is the glamorous dreamworld of Bollywood, in which no-one is poor (for long, at least) and in which characters more likely to be seen dancing on a Swiss mountain or a Scottish glen than in a Mumbai railway station. The other is the English tabloid newspaper nightmare of teeming, unsanitary ghettoes populated by passive recipients of Western charity, where the only growth industries are begging, prostitution and terrorism. By contrast the slumdogs of the film are resourceful, energetic and independent citizens of one of the world’s great cities – 20 million and growing. This positive ideology, that poverty and apathy can be conquered by communal celebration, is exemplified in the film’s final sequence. As the credits roll, Dev Patel and co-star Frieda Pinto are joined by what appears to be the whole of Mumbai in an exuberant dance number. The location is the city’s main railway station, the Chapatri Shivaji Terminus, host to a thriving sub-culture of recent rural immigrants, the main artery of Mumbai. It was also one of the sites of a murderous terrorist attack last November which made headlines internationally. Despite the film sequence being shot many months before, it is being seen in India as a positive counterbalance to the images of a burning, blood-soaked Mumbai which led the TV news bulletins worldwide. Audience and ideology This iconic sequence appeals to many different audiences. It can be seen as the film’s one major concession to Bollywood, an explosion of sound and spectacle which is likely to attract a mainstream Indian audience. The energy of the youthful dancers, the frequent close-ups of the familiar face of Dev Patel and the Hip-Hop/ Bollywood fusion of the soundtrack will hold a Western audience, particularly the soughtafter demographic of 16-25 with its high level of disposable income. Finally the aspirational ideology, the community’s refusal to be defined by the squalor of the slums, their commitment 24 MediaMagazine | April 2009 | english and media centre MM to celebration, growth and change, intersects with the narrative arc of classic Hollywood cinema, in which seemingly impossible obstacles are overcome in order to fulfil a dream. This is attractive to mainstream Western media outlets. Narrative structure This dream, however, is not the traditional American Dream. Comfort and wealth are apparently promised by the film’s narrative structure, cleverly built around the cumulative questions of Who Wants to be a Millionaire? which, remarkably, all relate to incidents in Jamal Malik’s (Dev Patel’s) life. However, this apparent endorsement of a crudely materialist ideology is skilfully undercut, both by the corruption of Anil Kapoor’s quizmaster and by Jamal’s motivation for success, which it would be unfair to reveal. It can in fact be read as a sly critique of the system of values in our status-obsessed society, which prioritises uncontextualised academic knowledge over the real human experience acquired painfully by Jamal in the slums of Mumbai. Much publicity has recently been given to more negative views of the film. It has been accused of poverty porn, implying that the harsh life of the slums is merely a picturesque travelogue catering for Western audiences, who remain distanced from and uninvolved in the events they see. The slum dwellers, it is said, are patronised and stereotyped. Most bizarrely, Slumdog Millionaire is said to be a derogatory term implying that Mumbai citizens are less than human, when Danny Boyle’s preferred meaning is clearly intended to be an echo of ‘underdog’, evoking connotations of bravery, resilience and moral justification. To me, these spectacular misreadings are travesties of the film’s ideological standpoints. Indeed, cynical observers have seen them as evidence of a ‘dirty tricks’ campaign, orchestrated by unscrupulous publicists of rival films in the run-up to the Oscars. Large amounts of money have been invested, for example, in the effects-laden Brangelina vehicle The Curious Case of Benjamin Button (five years in the making and 13 times the cost of Slumdog Millionaire), and of course the best short-cut to recouping costs and making a sizeable profit is via Oscar success. Why should a cheap British film, entirely shot in India without one American star, win a competition devised by Hollywood studios for Hollywood studios? Perhaps for the same reason that a Mumbai ‘charwallah’ (teaboy) from the slums should win a competition devised by the Indian elite for the Indian elite – to expose prejudice and celebrate our common humanity. After the film’s spectacular success at the Oscars, we now know that the slumdog can become a millionaire twice over. Austin McHale is Head of Media Studies at Ellen Wilkinson School, Ealing. Images from Slumdog Millionaire courtesy of image.net. english and media centre | April 2009 | MediaMagazine 25 MM 26 MediaMagazine | April 2009 | english and media centre MM the cuckoo’s redemption Mark Ramey shows how two contrasting films exploring themes of institutional constraint can construct powerful ideas about freedom and liberation – and provide a brilliant comparative case study for Film Studies FM2. The FM2 exam in the new Film Studies AS requires you to compare two film texts linked by genre and/or theme. The bewildering possibilities for paired texts means that this could pose problems for students and teachers. This article aims to illustrate a possible route towards the exam by comparing two thematically linked films: One Flew Over the Cuckoo’s Nest (Forman, USA, 1975) and The Shawshank Redemption (Darabont, USA, 1994). Cinematic narrative is shaped by many forces but our focus here will be representation, as the Awarding Body suggests. How then do these films, despite their different production contexts, tackle their themes? I will argue that the dominant theme they both explore is the quest for personal liberation: liberation of both a physical and emotional nature. Ten comparisons and contrasts 1. Both films are set in the mid-to-late 20th century USA: The Shawshank Redemption starts in 1947 and ends up in 1966, a fact brilliantly suggested by the changing posters in Andy’s cell. The film One Flew Over the Cuckoo’s Nest is set in the early 1970s although Ken Kesey based it on his experiences as a hospital orderly in the late 1950s. 2. They both focus on white male protagonists of approximately 30 years in age. A contrast can be found here in that One Flew Over the Cuckoo’s Nest has an Oscar-winning performance from Louise english and media centre | April 2009 | MediaMagazine 27 MM Fletcher (Nurse Ratched) and there are also minor but important roles for two of McMurphy’s female friends. The Shawshank Redemption is wholly male, although the presence of the Hollywood poster girls is of interest. 3. 4. The narratives are largely linear: The Shawshank Redemption condenses time over many years through slow dissolves and montage sequences and does have a narrated flashback sequence; One Flew Over the Cuckoo’s Nest depicts an approximate period of a few months and was shot in a linear method, scene by scene, explicitly to maintain its high degree of realism. They are both Hollywood films – one studio financed, one an independent. Jack Nicholson was fast becoming an international star in 1975 but is the only ‘name’ in what was otherwise a low budget picture. He worked on a share of the profits which was a smart move since the film cost 28 MediaMagazine | April 2009 | english and media centre $4.4 million to make but took $112 million at the box office. One Flew Over the Cuckoo’s Nest’s Hollywood pedigree harks back to the golden era of Hollywood as the original screen rights were optioned by screen idol Kirk Douglas in 1962. He later passed them on to his son Michael, who co-produced the film. (Add Catherine Zeta Jones in to the mix and you have the nearest thing to contemporary Hollywood royalty.) As for The Shawshank Redemption, Tim Robbins and his co-star Morgan Freeman were, and still are, major stars and the Stephen King material and $25 million studio-financing (Columbia) budget ensured a big screen treatment. Its initial failure at the box office (barely recouping its budget) has been subsequently linked to a poor publicity campaign; a strange title; the apparently depressing subject matter and, perhaps most importantly, strong competition from the likes of Pulp Fiction, Speed and Forrest Gump. 5. Both are critical and financial successes: The Shawshank Redemption was nominated for seven Academy Awards including Best Picture and Actor. Despite a poor performance at the box office it has become one of the top grossing DVDs of all time. One Flew Over the Cuckoo’s Nest won five Oscars, including Best Picture, Actor and Actress and was a storming box office hit. 6. They are both literary adaptations: The Shawshank Redemption is based on a Stephen King short story (‘Rita Hayworth and Shawshank Redemption’), a $1 screen adaptation deal with the director and screen writer Frank Darabont. Darabont later went on to direct another King prison story, The Green Mile. One Flew Over the Cuckoo’s Nest is based on Ken Kesey’s eponymous counter-culture bestseller and directed by Hollywood new boy, Czech émigré, Milos Foreman who later went on to direct Amadeus. MM 7. Both films concern the nature and effects of institutional confinement and both were filmed in real locations – an abandoned prison, Mansfield State Reformatory, Ohio and a practising asylum, Oregon State Mental Hospital. 10. They both explore the liberating effect of courageous individuals in their search for personal freedom: McMurphy and Andy Defresne change the people they meet. 8. They both show how corrupt and corrupting institutional life can be. The authority figures who officially dominate the institutions are terrifying depictions of egotism and hypocrisy. 9. They both deal with terrible injustice and the human quest for retribution: McMurphy is lobotomised but Chief frees his spirit before freeing himself and literally running off in to the wilderness. The system Andy Defresne finds himself imprisoned within is literally so corrupt and hellish that he must escape through the metaphorical and literal reality of Hollywood feminised fantasy (the poster) and four hundred yards of human shit (the sewer). A first point of deeper comparison and contrast should be with our two main characters: Andy Defresne in The Shawshank Redemption and McMurphy in One Flew Over the Cuckoo’s Nest. Andy is cool, methodical and enigmatic; a key factor in the casting of Tim Robbins. McMurphy is conversely impish and emotive; a gremlin in Nurse Ratchet’s tightly wound bun. Andy is tidy, polite and measured. McMurphy is surly, scruffy and impulsive. Andy is ‘rational man’; McMurphy is ‘the beast’. Andy moulds chess pieces from stones he finds in the prison yard; McMurphy carries a pack of pornographic cards and gambles; Andy is a middle-class banker; McMurphy a working-class rebel. Andy is the gunpowder; McMurphy the match. Andy made thousands of dollars and was avenged. Murphy The central characters stumbles into a psychiatric institution and they literally cut his brains out. A need for friendship, an understanding of humanity and defiance in the face of injustice is what fundamentally links these two men despite their different characteristics and backgrounds. Perhaps even their choice of friends is significant – the Chief and Red are both outcasts within racially-charged systems and yet both are redeemed by the sacrifice of their friends. Red learns to hope again and Chief discovers the inner strength he had lost. These films also share key plot points which I sum up as: institutions; epiphany; secrets; death; escape. Institutions Both films very swiftly depict their respective institutions as corrupt and corrupting. Shawshank is a cramped, violent place: ‘the sisters’ (a homosexual gang) systematically beat and rape Andy and old prisoners bet on the survival rate of new prisoners. One new guy is english and media centre | April 2009 | MediaMagazine 29 MM secret revelation is the realisation that Chief isn’t mute but also a smart guy ‘playing the system’. McMurphy has an ally and a friend and, it seems, the institution can be beaten. Death so badly beaten by a prison guard that he later dies. Shawshank is brutalising. The asylum that McMurphy finds himself in is equally brutalising but in a more subtle way. Nurse Ratched is as much a tyrant as Warden Norton but she thinks she is caring. As for the male guards, whether in a hospital or a prison, they are bullies at best. Epiphany The human spirit can not be quashed. We are irrepressible. Yes, we can be terrifying and bestial, but we also have the ability to love and hope and make sacrifices. And it is in part our love which empowers us to seek liberation. Murphy’s sacrifice gives Chief the energy to break out of the mental institution. And what better way to celebrate love in a loveless place than with music: Mozart’s The Marriage of Figaro in prison; the riot of sex, drugs and rock and roll in the asylum. Both scenes illustrate the fulfilment that selfless sacrifice can give to others. As the beautiful opera music in The Shawshank Redemption echoes out over the prison Tannoy system and transfixes its brutalised occupants, Morgan Freeman’s narration encompasses the essence of the film and presents us with an obvious link to One Flew Over the Cuckoo’s Nest: It was like some beautiful bird flapped into our drab little cage and made the walls dissolve away. And for the briefest of moments every last man at Shawshank felt free. Secrets (spoiler alert!) Two very well disguised plot lines deliver wicked twists. Firstly we discover that in The Shawshank Redemption Andy has been concealing his escape tunnel behind a variety of posters of cinematic starlets: Rita Hayworth (40s); Marilyn Monroe (50s); Raquel Welch (60s). Further twists show us how meticulously Andy has planned his escape and his retribution – such as concealing his ‘rock hammer’ in the Bible: the irony of ‘salvation lying within’ is not lost on the religious hypocrite Warden Norton. In One Flew Over the Cuckoo’s Nest the 30 MediaMagazine | April 2009 | english and media centre In one film we have a murder which is a gift of calculated love and in the other a murder which is a judgement, coldly orchestrated. In The Shawshank Redemption we see a new prisoner accidentally beaten to death by the guards, but the assassination of Andy’s surrogate-son, Tommy, at the Warden’s request, is particularly chilling. This is not just because it is a cold murder of an innocent man but rather because it is undertaken to further hinder Andy’s claim of wrongful imprisonment. That the warden takes his own life is fitting but his suicide lacks the emotional intensity of poor Billy’s in One Flew Over the Cuckoo’s Nest. Although Billy kills himself one can argue that it was murder by the cruel Nurse Ratched as it was she who had turned his sexual triumph into guilt-ridden disaster. Indeed McMurphy’s eventual insight into Nurse Ratched’s icy, controlling nature leads him to attack her. For this act, he is lobotomised; when Chief murders him it is an act of liberation, not destruction – ‘Let’s go!’ he whispers clamping the pillow to McMurphy’s blank face. Freedom Both films deal with the courage to break out and the idea that rule breaking is not always a bad thing. In both films metaphoric liberation goes beyond its mere physicality: a tropical paradise in The Shawshank Redemption or the dark wilderness in One Flew Over the Cuckoo’s Nest. These are merely the ‘escape film money shots’ and irrelevant to the spectacle and wonder of the emotional escape. Chief is a totemic representative of a persecuted race; he vanishes into the existential dark leaving only McMurphy truly free. Andy, on the other hand, defeats an entire punitive system; reveals its abject hypocrisy; its inhumanity and corruption and finds freedom in life and love. One can’t help feeling that the Chief will have a lonely life even after escaping the institution within which he had elected to play mute. And of course that’s the anthem of One Flew Over the Cuckoo’s Nest – you too can escape. If the lunatics have really taken over the asylum, then get out! The Shawshank Redemption has a redemptive side for all of us – the tag line for the publicity is revealing: Fear can hold you prisoner – hope can set you free. It is no wonder Christians have read so much into it. The Shawshank Redemption is about faith and endurance and friendship. It is a film imbued with hope. One Flew Over the Cuckoo’s Nest is about revolution and fear. In The Shawshank Redemption, Andy’s quiet, noble humanity saves him and damns the system. In the One Flew Over the Cuckoo’s Nest the system triumphs and disruptive, critical McMurphy pays with his head. Only the Chief, of all the ward’s inmates, finds McMurphy’s unintentional martyrdom energising enough to make a run for it. Only the Chief really changes – the system and its hierarchy remain intact. The hope that The Shawshank Redemption gives us is that systems can change too – individuals can change the world as well as themselves. Perhaps it is salutary to recall Red’s description of Andy which could just as easily apply to Chief: He strolled like a man with an invisible coat to shield him. That’s the point: Chief and Andy were buried deep down and that was what kept them safe. When they finally escape their respective systems they have both achieved something different to protect them: Chief his ancestral power and Andy both revenge and his dream of reaching the memory-erasing Pacific coast. McMurphy, on the other hand, had too much life, he was just too grounded, to truly fly over the cuckoo’s nest. Mark Ramey teaches Media Studies at Collyers College, West Sussex. Follow it up Do you agree with this reading of One Flew over the Cuckoo’s Nest as an essentially pessimistic film with little hope for change? What other interpretations might you make of McMurphy’s death and Chief’s escape? Tim Robbins and Morgan Freeman in The Shawshank Redemption, d. Frank Darabont (1994) Credit: Castle Rock Entertainment/The Kobal Collection/Weinstein, Michael Jack Nicholson in One Flew Over The Cuckoo’s Nest, d. Milos Forman (1975) Credit: United Artists/Fantasy Films / The Kobal Collection the freedom trap What kind of teaching and learning would you want from your university course? Will you thrive on deadlines, guidance and boundaries? Or complete independence? Owen Davey reflects ruefully on his undergraduate experiences on a Digital Screen Arts degree course, and wonders whether creative freedom is really preferable to a coherent disciplined course structure. I was always an arrogant child to teach. With my pencil, I would stab at the slightest glimpse of vulnerability in a teacher’s armour; a metaphor, of course, for the initial test of teacher character: response to pencillessness. Over the following year spent ‘under’ them, teachers who had earned my respect were subjected to a near-subconscious crossexamination and resulting manipulation which, thanks to my routinely (and unjustly awarded) high grades, eventually granted me classroom immunity. School was a system in which teachers were players, like some incredibly mundane and complicated RP game: For some reason, you must meet with a wizard outside the Science Block before the lesson’s end. Should you: a) Use your Grade Skill to charm a corridor-pass from Mrs Smith? b) Use your Feign Skill to gain permission to see the nurse? c) Throw your Magic Conkers to create a diversion? Despite my inconsistent attitude towards teachers and game-like pleasures of responsibility-dodging within school’s strict boundaries, my early academic career was spent vocally yearning – nay, demanding – my right to curricular freedom and the respect and responsibility that comes with it. So here I am, nearing the end of a ‘self-directed’ and examless three-year degree at the Farnham University for the Creative Arts (note that in the official acronym, ‘Farnham’ comes last). I have been granted the demands of my schoolboy self, and have lived thus far to tell the tale. But has creative and academic freedom been all I anticipated? I had experienced some freedom during 6th form, having been lucky to attend Cambridge’s Long Road College, an institution that isn’t afraid to accommodate the entire spectrum of student personality and working practice without lowering its standards. I was still fairly arrogant, choosing when I would attend the lessons, but I did work hard at home. The previously untaught curriculum of fine art, media, film and photography that I had always yearned for was available via skilled and committed tutors, if and when I chose to exploit it. But forever there in my mind was a land of milk and honey, of greener grass and better prospects; it was called university, and it was where I imagined I would finally begin to make my name, whatever that was. Film-maker, I suppose. And so I scoured through the UCAS handbook until finally I came up with a list dictated less by practicality than by name dropping. Institutions lucky enough to claim even the most tenuous of links to a now successful filmmaker made the list. In the end it became not a list of universities, as such, but a list of people with whom I could associate in my fantasies. Even if I did not know or respect their work, they were people who had made it, who could claim to be, by others if not themselves, film-makers, regardless of their actual position in an industry I had always chosen to ignore. I came to recognise this paradoxical clash of ideals whilst visiting my UCAS choices. Having been inspired by the output of the industry to seek the title ‘film-maker’, it became obvious that the industry itself required a curtailing of creative freedom. Courses demanded that you choose a specific role other than the blanket film-maker; that you learn and use certain techniques and equipment; and that you prepare yourself for the tradition of shop floor entrance in the faith that three years of such skills will guarantee a steady if submissive rise through the gears. The act of joining such courses seemed to imply the need to relinquish creative control in order, one very far off day, to get it back. Opportunity to combine both creative freedom and a clear trajectory came in the form of a botched application. On turning up at the UCA Farnham campus open-day, I was told that, as I had not put their Film and Video course as the first choice on my UCAS form, I would perhaps be best suited to their Digital Screen Arts course instead. This option was initially unappealing; but as I was shown around with one other teenager by some kind of artist, judging by the opinionated, scruffy and haphazard demeanour of the man, the variety, opportunity and general open-mindedness of the course (not to mention its intimate head-count) seemed to become increasingly relevant to the boundary-less direction that I had envisaged. And so, at the beginning of the next academic year, I began the attempted making of my name, onwards and downwards. Problem 1: the first year First of all, let me address the immediate significant shortcoming of this and almost all other three year degree courses: the first year. As a result of the ‘communication chasm’ that exists between educational policy makers, academic constructors and the appliers of such rules, university tutors seem content to allow their first year students to wallow in the irresponsibility of an entire year without significant exams. Yes, you have to pass but, believe me, it’s incredibly hard to fail. This lack of consequence, coupled with the usual pitfalls of indulgence associated with higher education, can – and usually will – turn the most passionate and dedicated of young people into disillusioned passengers, unsafe in the knowledge that whatever they do means nothing as they wait yet another year for the chance to prove their worth. This is not simply about grades but about mentalities. The entire degree system is top-heavy, with equipment, time and the attention of tutors increasing the closer you get to the end. Fair enough, you might say, but in practice this can allow new students to stagnate, often causing crippling setbacks to what would otherwise english and media centre | April 2009 | MediaMagazine 31 32 MediaMagazine | April 2009 | english and media centre be hungry young minds, ripe for steering towards ambitious direction. Two friends of mine are taking a two year fast-track degree course at Guildford’s Academy for Contemporary Music. The combination of a heavy workload (in part the result of the course’s foreshortened format) and high expectations instils a feeling of achievement and worth in what they are doing. It also speeds up the process of deciding whether this is right for them; an important role of the university experience. Although ACM is a commercially-funded institution, I see no reason why more degree courses, and particularly those in the creative field, could not adopt this healthy two year format. Instead, I have experienced a system of education that, despite its claims to nurture creativity, mirrors the hierarchy of the creative industries. It has fallen into the routine of using the first year as a shop-floor, a test of staying power rather than an opportunity to develop. Some would argue that this in itself prepares students for ‘the real world’; but they are wrong. Education is meant to be about bettering society, not conforming to it. It is also important, however, to remember that the majority of tutors working within this system are committed to such betterment and that they may feel as held back by the current system as I have done as a student. Year two Yes, I did pass, but as I entered the second year I was confused. My early desire to become a filmmaker – whatever that was – had been smeared and distorted in the cross-contamination of my (metaphorical) fingers with what seemed like an unhelpfully varied and superficially introduced array of pies, leaving me with a kind of cat-foodgoo of half-baked webdesign, misunderstood semiotic theory, videoart bombardment and memories of torturous teamwork. I attempted to switch to Fine Art, hoping simply to be left alone with a blank, zen-like bit of wall space, but was convinced at the last minute to remain a Digital Screen Artist with the promise of near-complete individual creative autonomy by my concerned Head of Year – which is what I had always wanted. Wasn’t it? Maybe so. But I did not make the narrative fiction that had always seemed so inevitable – as it does in the Hollywood-influenced minds of most would-be film-makers. A strange thing happened: I got angry – very angry – at what seemed like the now pointless commitment of time and money to an institution that was literally teaching me nothing. I was not even going to campus, save for one-off workshops by outside professionals, and spent all of my time working from home on what could well have been achieved by making video-art. The reason they worked was the same reason why a conventional narrative fiction might have worked in the context of a conventional narrative film course: they depicted, in their absurdity, the reality of my experience at that current time. Don’t all good film-makers advise you to stick to what you know? Well, due to having learnt very little, I knew nothing without enrolment at all except my determination (or so I thought). I now to ‘prove myself’ and pined after the boundaries so depicted that blind and strict guidance of struggle. my earlier education; More important, at least it gave some however, is the question of tangible evidence, some why my fellow students and measurable achievement I had found ourselves in in time and on paper, as such a position; unlearned opposed to relentless and, for our money’s worth, hours of experimentation almost entirely untaught? desperately performed The answer could be that alone in my bedroom in a many artistic courses futile attempt to impose are run by artists and a little self-discipline and academics, proven in their salvage my ambition. But respective fields but clearly without a strict curriculum lacking the managerial I simply hadn’t had the and communicative skills training (or, at least, hadn’t they need in order to teach chosen to exploit what had well. It could be that I just been available), despite happened to find myself my belief that at university on a dodgy course; but I I would work fantastically know from talking to Fine hard. In frustration at my Artists without life-drawing own lack of knowledge, the classes, and Animators bewildering way in which without theory tutors, that the university dispensed this is a wider problem. It knowledge and in could simply be that the desperation at the film I felt only way artistry can be slipping further and further learned is to allow freedom away from me, I made two for such chance ‘successes’ short films that I am now, I as my own to develop think, relatively proud of. spontaneously, supported The first was a comical by dabbles of guidance depiction of my own and knowledge for the struggle to fit the alienating choosing. I now find this video-artist mould that had mentality as complacent suddenly felt expected of as I do the neglect of first me. With the unexpected years. high praise this film The most obvious brought me within my answer in my case is that I university, came the second: actively rejected guidance a parody of the first, and and through my own its counter-intuitive model immaturity would have for ‘success’ within the cried ‘fascist’ had this institutionalised minds of excessive freedom been an art school. replaced by a more formal That may make them curriculum. But I’m running sound over complicated. out of arrogance now, and, Really, they were a series of despite the protests that viralesque comedy videomy younger self would sketches on the absurd have made, I believe it is nature of attempting to the responsibility of the please video-artist tutors teacher, the institution and the system to provide a coherent and consistent vehicle for learning, whether the student chooses to take advantage of that or not. I find myself respecting the moderate principles of the Sixth Form College more and more. I wonder if some of the relative freedom filtered down into the school system and some of the school structure filtered up into the university system, whether we would have a more responsible breed of young person in our society, climbing a more coherent, progressive and encouraging ladder. It must be said that the theory side to my course was of a consistently high quality and, although previously not very high on my list of priorities, is a pivotal reason for my nearing the end of my degree. My advice to anybody about to leap into university, and art school in particular is: never make excuses for yourself. If you want to learn something, make sure it gets taught to you – if not by your teachers, then by a book or a friend or the internet or through sheer determination. Oh, and keep an open mind: I’ve decided to become a musician. Owen Davey is in his final year of a Digital Screen Arts degree at the Surrey Institute for Art and Design, Farnham. Image: Rebecca Scambler, using Owen Davey’s digital media work. english and media centre | April 2009 | MediaMagazine 33 Many of the acknowledged classics of cinema history depict children in various states of peril. Sean KayeSmith wonders why. People have a need for mythical forms, mysterious images, atavistic fairy tales, and magical symbols that take them back to the hidden memories of childhood and their culture. Daniel Schmid (1941-2006) PPan’s’ Labyrinth, L b i h 2006, 2006 courtesy of image.net The most important thing about the cinema is that it allows everyone to dream the same dream. John Boorman 34 MediaMagazine | April 2009 | english and media centre Fear is only a dream, So dream little one dream. From the soundtrack of ‘The Night of the Hunter’ (1955) Tideland, 2005 MM MM Pan’s Labyrinth, 2006 courtesy of image.net When, early in 2008, Jonathan Ross and his BBC4 panel of judges adjudicated over the choice of Guillermo del Toro’s remarkable Pan’s Labyrinth as the best foreign film of 2007, it was a timely reminder that a high proportion of the classics, great and modern, of cinema history are not in English. It was also a reminder that some of the most imaginative, powerful and haunting films in any historical period have explored childhood and, in particular, children in peril. Films about childhood do not constitute a genre as such, and, inevitably, straddle many different genres: from the extremities of The Exorcist (William Friedkin, 1973) which Linda Blair, the star of the film, was not legally allowed to watch, to the drama of Whistle Down the Wind (Bryan Forbes, 1961) in which some Lancastrian children mistake a criminal on the run for Jesus returning to Earth, and on to the mischievous mayhem on the bombsites of South London in Hope and Glory (John Boorman 1987). The list is rich and vast, but a particular favourite for many which is, in many ways, the ultimate ‘childhood’ film, is another story, like Pan’s Labyrinth, set during the Spanish Civil War: Victor Enrice’s Spirit of the Beehive (1973). In one of the most remarkable performances captured on film, the six-year-old Ana Torrent plays a girl who is profoundly affected by a travelling cinema showing of the Boris Karloff Frankenstein in her remote village. Anyone interested in how film can capture the wonder and mystery of childhood should seek the film out. In addition to the imaginative riches of World Cinema, Hollywood has produced some fascinating and unusual examples of the ‘children in peril’ film and a close look at two of them will set up an examination of two modern films, one of which is one of the most stunning visual achievements in British cinema history. The career of the producer Val Lewton (1904-51) at RKO Studies in the 1940s has been understandably well documented and is an essential chapter in any worthwhile history of the horror film. Lewton’s work at RKO is enduring proof that film budgets seldom correspond directly with film quality. Between 1941 and 1946 he produced a sequence of low budget horror movies for the studio, most notably with the director Jacques Tourneur, all of which are interesting and some of which, such as Cat People (1942) and the superbly titled I Walked With a Zombie (1943), are acknowledged landmarks of the genre. Lewton, who was a highly literate and creative man, was forced to work to titles supplied by RKO’s executives – in a bid to challenge the supremacy of Universal Studios’ classic horror catalogue of the 1930s – and he clearly enjoyed outwitting his bosses; for example, the aforementioned I Walked With a Zombie is a clever reworking of Jane Eyre by Charlotte Brontë. However, he took this subversion to greater extremes when RKO insisted that he produce a sequel to his highly successful feature Cat People under the title The Curse of the Cat People. english and media centre | April 2009 | MediaMagazine 35 Curse of the Cat People, 1944 Curse of the Cat People, 1944 MM The Curse of the Cat People What Lewton actually made is a film (which he privately called ‘Amy’s Friend’) which takes us into the rather frightening world of a small girl, the daughter of two of the leading characters of Cat People. The film is superbly photographed in haunting black and white by the great cinematographer Nicholas Musucara and we first see Amy, played convincingly by the sevenyear-old Ann Carter, on an atmosphericallystaged school trip to Sleepy Hollow (which suggests that the film has been an influence on modern cult director Tim Burton). Surrounded by classmates, she is nevertheless clearly lonely and misunderstood. Her troubles begin when she 36 MediaMagazine | April 2009 | english and media centre slaps a boy who has wilfully crushed a butterfly in his hand, and, following a disastrous birthday party which no other children attend as Amy has posted the invitations in a hollow place in a tree in the garden (taking a poetic comment by her father too literally), she begins to take dubious refuge in an old house down the road. The building is a classic childhood fantasy of a haunted house and is inhabited by an eccentric old woman and her menacing, embittered daughter. The finished film, partly inspired by Robert Louis Stevenson’s ‘An Unseen Friend’ from A Child’s Garden of Verses (1885), is a subtle study of the fears and insecurities of childhood, in particular the fear of being unable to fit in with other children and be accepted. ‘Amy’s a nice girl, only a little different,’ says her teacher, a remark echoed in her father’s later comment: ‘Amy has too many fancies and too few friends.’ Inevitably the RKO bosses were so alarmed when they saw that their film The Curse of the Cat People had no cat people in it that they forced Lewton to include some boys encountering a black cat in the opening sequence. But in actual fact Lewton had linked the film much more subtly with its highly-acclaimed predecessor: Irena, the principal cat person from the first film – again played by the French actress Simone Simon – returns as a kind of fairy godmother figure, or ‘unseen friend’, who befriends Amy in the magical setting of the family garden. Irena becomes a vital ‘presence’ at the end of the film in the old house when the old lady dies and Amy is left alone with the potentially murderous daughter. Her confused identification of the daughter with the benevolent spirit of Irena defuses the situation and arguably saves Amy’s life. And in a genuinely moving closing scene, the smiling, ghostly image of Irena in the garden is finally acknowledged by Amy’s father, bringing about a spiritual and emotional reconciliation between father and daughter. Amy’s journey in the film from misunderstood loner to threatened innocent to reconciliation and love is a very positive representation of childhood. The strangeness of the film, and Amy’s indomitable spirit, both recall Lewis Carroll’s Alice’s Adventures in Wonderland (1865), a text which seems to reverberate through cinema history as well as children’s literature. The Night of the Hunter, 1955, Courtesy of the BFI Picture Library MM The Night of the Hunter This notion of the fearful strangeness of childhood and the theme of children in peril reached a high point in Hollywood in 1955 with the release of The Night of the Hunter, the only film to have been directed by the British actor Charles Laughton (1899-1962). Laughton had gone to Hollywood in the 1930s where he had become an unlikely box office hit playing bizarre characters such as Captain Bligh in Mutiny on the Bounty and the grotesquely deformed bell ringer Quasimodo in The Hunchback of Notre Dame (1955; see MM27). Encouraged to direct by other actors, Laughton eventually chose Davis Grubb’s haunting novel The Night of the Hunter (1953) for what is his only directorial credit. The film sticks faithfully to the novel in which a young brother and sister go on the run to escape a psychopathic preacher who has spent time in jail with their doomed father and goes on to marry and murder their mother. The preacher played by louche, tough guy actor Robert Mitcham in a career best performance, is the ultimate wicked stepfather who pursues the children downriver through the American South before the dénouement on a farm where the children have been sheltered by a resilient old woman, played by the iconic silent screen star Lillian Gish. Whilst it is clear that Laughton was ‘trying things out’ – often the case with first films – the presence of a strong cast, who were very loyal and supportive of their fellow actor’s first step into film directing, and the outstanding cinematographer Stanley Cortez, meant that he could experiment in style. As a result The Night of the Hunter, which was a box office failure on first release, is now regarded as one of the greatest and strangest of all American films. Here are children, John and Pearl, in great peril in their own house. Their mother, played by Shelley Winters, is completely swamped by the preacher’s bogus evangelism so that the young boy has to defend not only himself and his infant sister against the murderous intruder, but also the legacy of his dead father who stored his loot in Pearl’s doll before being taken by the police. This enormous responsibility is compounded horribly when the preacher Powell murders their mother and the children are forced to flee in the night. Significantly all the adults to whom they could have turned for help prove to be useless. The children’s flight downriver is a truly extraordinary sequence, filmed in a variety of styles – including helicopter shots – at times suggesting in near silhouette what a horror film might have looked like had it been shot by Disney Studios during their classic era. The Night of the Hunter is a stunning verification of Alfred Hitchcock’s claim that ‘in a film the camera tells the story and the dialogue is just part of the atmosphere’, as image after image attests to the children’s courage and resilience. Interestingly the film displays similar traits in its representation of the elderly as, at the end of their river journey, the children become part of a young community cared for and protected by an old woman (Lillian Gish). She not only defends them, rifle in hand, against the preacher’s threatening advances but restarts their moral and social education after all the lawlessness they have been subjected to. In one of the stranger stylistic devices in the film, Gish talks directly to camera about her mission with the children. The film actually begins and ends with her speaking directly to us, her final words in praise of all children being: They abide and they endure. english and media centre | April 2009 | MediaMagazine 37 Mirrormask, 2005 MM Tideland and Mirrormask Director Terry Gilliam also addresses the camera directly with similar sentiments at the start of his 2005 film Tideland. In noirish black and white Gilliam looks straight at his audience and declares: Children are strong, they’re resilient, they’re designed to survive. When you drop them they tend to bounce. Tideland is one of two remarkable films, made around the same time, which take the Alice in Wonderland motif of propelling a young girl into an unsettling world of nightmares and danger as a test of her mettle; the other is Dave McKean’s remarkable Mirrormask. Both films are visually stunning in very different ways, placing each child in an almost overwhelmingly visually dense world teaming with extraordinary images and décor and bizarre characters. In Tideland a child (played with exceptional assurance by Jodelle Ferland), survives the deaths of both of her irresponsible drug-soaked parents and the threatening attentions of a number of menacing adults to take her place in the world. As with Mirrormask, the plot seems almost immaterial; both films unfold as imaginative visual meditations on the sheer strangeness of childhood and the protagonist’s ability to negotiate her way through the phantasmagoria. 38 MediaMagazine | April 2009 | english and media centre Gilliam, like Lewis Carroll, unashamedly celebrates the wonder and sheer toughness of little girls; he has inevitably, if unfairly, been criticised for showing the child dealing with the inappropriate romantic attentions of a mentally disabled man. Other scenes in which she is harassed by a tall black-cloaked witch-like figure, played by the statuesque British actress Janet McTeer, recall Amy’s experiences in the old house in Curse of the Cat People. Tideland is Terry Gilliam at his most challenging and thought-provoking and its 15 certificate is entirely justified. It is also very interesting that Gilliam was J.K. Rowling’s own first choice for director of Harry Potter and the Philosopher’s Stone. The leading character in Mirrormask is older at fifteen. She is the disillusioned daughter of circus owners and performers, allowing the film-makers to explore the wonderfully subversive notion of a child who wants to run away from, not to, the circus. When her mother is hospitalised, she is pulled into an amazing fantasy world which, from the very beginning, seems to be a visualisation of her dreams and anxieties. This adds weight to screenwriter Paul Mayerberg’s remarks that: Images are the clues not to the story so much as the characters, their inner lives. As the Bristol Venue magazine said, if the film ‘looks as though every frame has been composed with loving care by an illustrator’ MM reasons for this, some of which have been explored above, but the words of British director John Boorman who gave us a child’s view of the London Blitz in Hope and Glory, make a particularly resonant conclusion: Sean Kaye-Smith teaches Media Studies and English at Ashton Park School in Bristol. Mirrormask, 2005 The eye of a child is very close to the eye of the camera – the innocent eye. A child sees exactly what is there, as does the camera, whereas the adult eye is filtering things out, it’s seeing what it wants to see. Films that are made about childhood are always fascinating… Tideland, 2005 Tideland, 2005 that is precisely because it has been. Director Dave McKean is a multiple award-winning artist, and for Mirrormask he teamed up once again with writer Neil Gaiman to produce a work for children; their previous collaborations include the novel Coraline – which at the time of writing is in production with director Henry Selick and due for 2009 release – and two remarkable picture books, The Day I Swapped My Dad for Two Goldfish and The Wolves in the Walls. The latter has been turned into a brilliant ‘musical pandemonium’ by the Improbable Theatre Company and the National Theatre of Scotland. Mirrormask is unlike anything else so far in British cinema and has to be literally seen to be believed. The sheer imaginative density of the mise-en-scène would make the film a wonder even without the soundtrack. The presence of the popular Welsh comedy actor Rob Brydon in two serious roles adds to the subversive magic. We also see the self-confessed ‘national treasure’ Stephen Fry, but only his mouth is visible as he gives voice to one of the innumerable bizarre creatures in the film. And ironically the relatively small budget of £2,500,000 proved to be an unlikely godsend; because the budget was such a comparatively small sum McKean and his colleagues could work on the film undisturbed by anxious producers and financiers – safely tucked under the radar they could get on with making the film in the way they wanted to. The results are extraordinary. All of the children in the films explored here are survivors and each film celebrates that. The cinema and childhood does seem to be a particularly fruitful union. There are many english and media centre | April 2009 | MediaMagazine 39 MM te ou a, which star d colleges ar of schools an Media diplom d tia an or e ns tiv co ea to around 60 The new Cr 9 diplomas; opportunity t’s new 14-1 t also lots of bu g ity in tiv tt ac governmen ge . year azine and of hands-on set it up this g MediaMag se with lots ur tin si co vi d were able to as se ba ch sroom, su mpanies. is a projectt of the clas for small co The diploma d have at extend ou ional videos th ot ts om ec m projects an pr oj fil g pr t in participate in akers on shor for it, or mak s -m le m tic fil ar e ith ed to writ worked w commission urse course have about our co e Long Road th work. on r ts ei en th d out more se fin Stud ca To which . , ow fe te sh Li si to in Second and Flickr stival events e collection g on a show in ub tt organised fe uT pu Yo r be ou ill ar, they w ent blogs, Later this ye a look at stud activities. m and have co a. projects and r m ei lo th p l al on ts visit cmdi en stud of photos of contains lots 40 MediaMagazine | April 2009 | english and media centre A photo from the Magnolia Pictures release “District B13”, directed by Pierre Morel and starring Cyrial Raffaelli, David Belle, Tony D’Amario. f media ifferent kind o d a s ce u d o tr dents th Form in written by stu Long Road Six ll a f o re r a s se e g ra a F Pete wing 11 p s on the follo le ic rt a e Th . e loma. cours nd Media Dip a e v ti a re C e e first of the r, is one of th be try em studying for th pt Se nd the coun d last MM It’s free, fast, a media-friendly phenomenon – and fun (if not a little dangerous). Laurence Smith on the delights of free running Just to set the record straight free running is often confused with parkour but they are two different things. Free running is freedom of movement, moving around your surroundings in the smoothest and most stylish way possible. Parkour is a frame of mind and a way of life, aiming to reach your destination in the quickest way possible, overcoming any obstacle that may be in your path, physically or mentally. This article is about how free running has grown in the past few years and how the media has promoted it to the public. A quick history round up Free running developed from parkour which started in France and was used in the military. Everyday life Since the early 1980s it has become more popular Free running can be known as an extreme with the general public as a way to keep fit. sport, which teenagers love! It is cheap and all it requires is time, physical strength and How it jumped Britain determination to overcome challenges in new Free running hit Britain in late summer 2003 in and interesting ways. Anyone can do free running the Channel 4 documentary Jump London, which like jumping over wall or climbing trees. It is showed professional free runners wandering just about how far you are willing to go. You can around London’s landmarks demonstrating their learn certain moves like ‘cat grab’ or ‘Kong’. Even skills to the public. Two years later came Jump though free running can become very dangerous, Britain, which involved more professional free it is good for people to test their limits. But be runners showing their skill all over England, sure not to be stupid and go for the hardest thing Scotland, Wales and Northern Ireland (http:// straight away. You need to train your body, which uk.youtube.com/watch?v=LzvAm3SRbtg). then makes you fitter – a good thing and far Since then free running has become increasingly better then being fat! popular. english and media centre | April 2009 | MediaMagazine 41 MM The big screen As well as being big in the street, free running is growing at the cinema too. Casino Royale has a free running chase scene with one of the free running founders Sébastien Foucan (even though Craig used a stunt double in some of the first part of the chase scene). Face it: there is no way Daniel Craig could have actually kept up with Sébastien Foucan even if he is James Bond! The gaming scene Free running is also growing in gaming. Some of the first free running in games was from Lara Croft’s Tomb Raider, where Lara jumped and swung around tombs avoiding bad guys, deadly animals and traps. Another big character who is a master in free running is Altair from 2007 Assassins Creed; Prince of Persia is another free running master in the gaming world. Jump to the music New music videos have featured free runners: Madonna’s ‘Jump’ has three free runners running around the streets and roofs of Tokyo, while the video for the band 3 Doors Down’s ‘it’s not my time’ has a free runner trying to rescue a mother and a child about to get hit by a truck. Free running is appearing more and more in music video, and it will become more popular as people achieve unbelievable stunts with no special effects. 42 MediaMagazine | April 2009 | english and media centre Jumping in to the screens at home Free running is something that is showing up more and more on television. It has appeared on trailers for the BBC featuring David Belle; Top Gear featured two free runners racing against a Peugeot 207 in Liverpool where the free runners won (http://uk.youtube.com/watch?v=_ d4FFPVydLE). It has also appeared in Britain’s Got Talent, Friday Night Project, Modern Marvels, Heroes, and Taurus. Harry Hill’s TV Burp involved a spoof of a scene from The Bill when the police are chasing a free runner. Jumping the interweb YouTube is a popular place to show home videos displaying your free running skills to the world. There are some really good videos of free runners, including one made by our class. Audiences can see the potential of the sport and of the human body by watching video of others around the world doing things they couldn’t have dreamed of. So the internet is adding to the popularity of free running in the world (http://uk.youtube.com/ watch?v=ZHI1AydHBpk). Laurence Smith is studying the new Creative and Media Diploma at Long Road Sixth Form, Cambridge. MM Sam Chappell-Winnington muses on the power of music to debate, critique and change minds. Without a shadow of a doubt, you listen to music. Of course you do, it’s everywhere. There’s music coming from your television, your computer, the car stereo, shops, phones, and MP3 and CD players. The list of music sources is endless. But how often do you stop and pay attention to what the artists are saying in their english and media centre | April 2009 | MediaMagazine 43 MM work? Music is quite possibly one of the best ways to get your opinions and feelings across freely. Despite so called Freedom of Speech legislation, our more controversial spoken comments still get us into trouble; however it often seems that the same opinions in song are perfectly acceptable. For decades artists from Bob Dylan to U2 to Rage Against The Machine have been angered by different troubles and inspired to write songs about them, some to draw attention to the problem and some to prompt direct action against political wrongdoings. One of the first widely-recognised artists to use song to speak freely was Bob Dylan. He felt the government of the United States might be so tied up with other things in other countries that they forget they must run their own country first. He made it clear that the political problems in the United States are not out of the reach of the general public, but the problems are actually right beside them and they could help to solve them. Dylan famously brought this to everyone’s attention when he released ‘Blowin in the Wind’, with the ambiguity of the lyrics: the How many tflimy,es must cannonballs y are forever banned. Before the er, my friend, is blowing in The answ the wind, er is blowing in the wind. The answ Another good example of his early tendencies to critique the American government is in his 1963 song ‘Masters of War’. Dylan writes about how the leaders of the US just send young men out to war without a care. In part of the fourth verse he sings ‘You fasten all the triggers,/For the others to fire,/ Then you sit back and watch while the death count gets higher’. Bob Dylan clearly has no shame in what he writes about or how he writes it: he uses his freedom in the music to put his point across. Rage Against The Machine, known as the angriest artists in rock, are a much more recent example of artists taking advantage of their musical freedom. Formed in 1991, their revolutionary blend of Rap, Funk and Metal endlessly bombarded various political issues. With songs like ‘Wake up’ from their debut self-titled album it’s made clear that Zack and his band are not shy. The lyrics discuss racism within the American government and the counter-intelligence programs of the FBI, and a spoken portion of the song is taken from an actual FBI memo in which J. Edgar Hoover suggests targets for the suppression of the Black Nationalist movement. The song also makes references to prominent black figures targeted by the government, such as Malcolm X and Martin Luther King Jr., and goes as far as saying that the government arranged their assassinations. 44 MediaMagazine | April 2009 | english and media centre MM With regard to wage slavery and freedom, Rage guitarist Tom Morello said: America touts itself as the land of the free, but the number one freedom that you and I have is the freedom to enter into a subservient role in the workplace. Once you exercise this freedom you’ve lost all control over what you do, what is produced, and how it is produced. And in the end, the product doesn’t belong to you. The only way you can avoid bosses and jobs is if you don’t care about making a living. Which leads to the second freedom: the freedom to starve. Although not all are as open and passionate about making political comments and protests, many artists make statements through their music no matter how slight; it is still there and still often turns heads, whether it is the Rock/ Hip-Hop group Flobots wearing American flags as bandanas or Green Day and U2 collaborating to write the song ‘The Saints are Coming’. Every artist has something to say; and more and more often they are inspired by something the government has messed up on. In the past few years, we have seen young people starting bands from as young as six or seven-years-old. This means schools are full of budding musicians of five to 16 bursting to write and perform songs about anything and everything. Despite a century of recorded song-writing, and the exhaustion of every random topic you could think of, even very young bands are writing songs about the political upsets of the world. For example, new indie band, How to Kill a Conversation (five 16-year-olds from Cambridge) has a new song called ‘Oil’. The song is about the War on Terror, and the fight for the planet’s oil reserves. To me this shows that it is not only multimillion pound recording artists who can protest about these things freely; even bands trying to break into the market have the confidence and drive to express themselves without limit. In my opinion there is an extreme pressure to be politically correct, to the point where you can be criticised for voicing your views in many public forms; yet this barrier does not seem to diminish freedom of expression in music, making it probably the most effective way of getting your voice heard. Also, with all the wars, general corruption and political wrongs in the world today, people need the freedom to express their views and hopefully make some change without being discriminated against or ignored. Music is so effective for sharing opinions because ideas aren’t censored; it is heard by audiences worldwide and provokes people to think. Sam Chappell-Winnington is studying the new Creative and Media Diploma at Long Road Sixth Form, Cambridge. english and media centre | April 2009 | MediaMagazine 45 M MM the cat empire Alexander Whitcomb explores the diversity and hybridity of a remarkable band which defies categorisation and national boundaries. 46 MediaMagazine | April 2009 | english and media centre MM I was recently introduced to a band that has actually become my favourite band of all time. The introduction was one of the most off-hand comments I could recall. A friend of mine simply stated, ‘Oh, listen to this, it’s pretty good.’ This off-hand comment let me into a world of music I hadn’t previously discovered – and I wasn’t ready to go back. The song he showed me was ‘Hello’ by the band The Cat Empire. I was immediately blown away by the song’s diverse style, unlike any other I knew. The Cat Empire is one of those bands that some people will not like, but in others it will trigger intense adoration. The band was first formed in late 1999. It consisted of three members playing enthusiastically in jazz clubs, bars and festivals. But over the years it grew and grew and now consists of six core members. There were three horn players and there have been over forty guest musicians and dancers in the band. The Cat Empire has an incredibly eclectic style which rubs off in their music and draws in a huge range of different styles from all over the world including Indie, Ska, Rock, Reggae, Jazz, HipHop, Latin, Funk, Cuban and Alternative (with a smattering of rap thrown on the side). This combination of several different foreign cultures comes together brilliantly and is part of their growing popularity around the world. Having listened to this track (‘Hello’) I insisted on listening to more, and was captivated by the brilliant sound I heard. It isn’t just the fact they have developed their own style of music drawing from all of those different styles, it is the vibrancy with which they play, and the energy they put into the performance. They have developed the songs so you can hear that, as well as just recording the songs, they are actually having great fun recording them. This gives their music an edge above other bands, with the enjoyment rubbing off on the listener. As soon as I had finished listening to the two tunes my friend showed me I hurried to the stores and ravaged the shelves to find this masterpiece. However, due to their lesser popularity in England, the album I was looking for (named Two Shoes) had limited supply. Luckily I located it and before long I was back at home, CD player on and listening eagerly. Track one (named ‘How To Explain’) opens with a trumpet solo, which, I will admit, is not too much to my taste, as it follows a Latin jazz sort of style. However, only seconds later the song explodes into a fast-paced piece, with the enchanting voice of Felix Riebl ringing through my speakers. With the song turning out how it was, I learned to appreciate the trumpet more, and now when I listen to the trumpet at the beginning of ‘How To Explain’, I enjoy it as much as I do the rest of the song. There are several different editions of Two Shoes, each of which has the songs in a different order and, occasionally, the songs on the album differ. The track ‘The Chariot’ mixes a speedy reggae verse with an emphasised brass-section which kicks in lively during the chorus. It sounds clashy, I know, but the mix is seamless. They go perfectly together. Over the top is Riebl singing about how the band fights its own war, the punchline being ‘Our weapons were our instruments’. ‘Two Shoes’, the song with the same name as the album is a fantastic example of what The Cat Empire is capable of. It is slower than most of the other songs on the album, which some may see as a bad thing; however I think it is nice to have a bit of variety from songs such as ‘Sly’ and ‘The Car Song’, which involve shouted choruses (in a good way), call-and-response verses and are altogether more lively. Both styles are executed with brilliance and neither is better than the other. Also, of course, their endless enthusiasm makes the sound they produce seem like the future of any feel-good Ska music. Also on the album is the song ‘Sol y Sombra’ which starts off with a simple piano piece before throwing in the drums and some Spanish singing. The song consists of just seven repeated lines, but this doesn’t take much away from its feel. It’s all sung in Spanish and has a strong Cuban accent to it. ‘Sol y Sombra’ means ‘Sun and Shade’. It is a very different song to the others on the album, and brings in its own style, but you can still definitely see that Cat Empire twinkle in its eye. The song is very jazzy in the middle with a jazz drum riff and bass, with a nice little piano solo over the top to finish it off, which I have to say, is impressive. It has been suggested that The Cat Empire is a ‘Free Jazz’ band. However, I disagree. In fact they take very conventional elements of Latin Jazz – and Ska, and Hip-Hop, and Rap, and Rock – and weave them together into something, in my opinion, very new and unique. So I would suggest that, while they might be Free Rock/Free Pop, Free Jazz they are not. The Cat Empire is a band that some people just won’t get. I had a friend listen to them and say, ‘They’re good, but they’re not that great are they?’ I can see what he means, but it’s rare to find a band that puts so much soul into each and every song. The Cat Empire is growing fast and its popularity increases every day. Personally I find it amazing that a band so brilliant has taken so long to climb to the top. They are a band who can cheer me up whenever I listen to them. I enjoy them endlessly. I recommend this band to anyone, and I mean it. I normally like Rock and Rave bands, yet this band is still my favourite of all. Ten minutes of listening will take you on a ‘World Tour’ embracing Melbourne Australia (their home town, and often referenced), Cuba (the source of many of their musicians), Jamaica (the source of their spiritual inspiration – Bob Marley), England (Madness influences are often attributed to them) and others. For anyone who wants to feel good, or anyone who likes any of the genres listed that this band belongs to – and even anyone that usually doesn’t – I say, try them out. You might find it rewarding. This is one Feline Kingdom that I wouldn’t mind belonging to. Alexander Whitcomb is studying the new Creative and Media Diploma at Long Road Sixth Form, Cambridge. english and media centre | April 2009 | MediaMagazine 47 MM is online gaming hazardous to health? David Pinchen debates the pros and cons, and decides it’s all a question of balance. Online gaming these days has become a large part of many people’s lives from all around the world, bringing them together to fight off hordes of virtual aliens, or just simply to pit themselves against one another in a fight to the death. They have, according to critics, sucked the social life out of many of today’s teenagers. But is it all bad? A large portion of today’s teenage generation spends much of its free time sitting in front of a computer screen shooting aliens, zombies or other teenagers sitting at another computer screen. But is this really such a bad thing? Some would argue that they do not get out of the house enough, breathe fresh air, socialise with other human beings, play with friends in the park or go to the cinema with their peers. the world. It’s even built up an economy, where people buy and sell online currency and other in-game items to players. While it may distract some people from going out and seeing their friends on a regular basis, it has given them the chance to look inside the workings of many other countries. Getting the balance right Global friendships Many of those who sit inside playing these games have made friends from all around the world. Through their online games they have connected with other people, sometimes their own age, some older or younger, and have become good friends, often playing the games together with a group of people who they know only through the wonders of the internet. Bonding as clans With the introduction of PvP games (Player vs Player) people have grouped together in clans and played against other clans in tournaments and leagues. Often major corporations organise events where people from all around the world can get together and play their favourite games against one another on a LAN network. These events are becoming more and more popular every year; with the emergence of nvision and other large tournaments, players have the opportunity to get together more and more, and finally meet some of their online friends. On the flip side, others would argue that it is much better to spend your time outside with your friends and peers, going out to the park and playing football on a regular basis, or doing other social things like visiting the cinema or going to a party occasionally. It’s argued that it’s healthier to spend time with people you know in person, rather than wasting your time with people you know nothing about. Is the fact that you may spend much of your time inside playing computer games, and talking to people that you have never met really such a bad thing? While inside playing those games, you may learn about things from different 48 MediaMagazine | April 2009 | english and media centre countries that you would never have known before you knew someone online. I can remember a few occasions when I have been playing games and experienced things I’d never expected to happen to someone half way across the world. For example, while playing one game with an online friend, he disappeared for a few moments, only to come back to tell me that a riot had broken loose right outside his front door. And on several occasions I have born witness to someone breaking up with their partner through an online game. Bringing the world together On the whole I think that online games have brought the world slightly closer together than before, giving people from anywhere opportunities to find out about things that they would never have experienced previously. Online gaming has arguably done a lot of good for But perhaps sometimes a bit of a social life is good for people; human interaction is always a good thing. Perhaps a careful balance of the two would be a good idea for everyone, giving the people who currently aren’t gamers opportunities to get together with the rest of the world and connect with people they would never have met before. And at the same time, players who spend their whole lives sitting at a computer screen need the chance to get out and enjoy more of what life has to offer. It’s good to spend time with friends, and connect with human beings personally, instead of assuming people are who they say they are on the internet. I think in conclusion people should all explore the opposite of what they are currently doing. If you’ve never used a computer to make friends around the world by playing online games, you should try it out. And if you’re an obsessive player, try to get out a bit more and spend time with friends and peers, get to know what else life has to offer, and find out about your own country, instead of everyone else’s. A careful balance of games and socialising would be a good thing for everyone. Not everyone may be interested in blowing the heads off zombies (although I can’t see why not!) and there are always other computer programs designed to bring people together. Online social networking, using the same principle as computer games, can enable anyone from anywhere in the world to get together on a website, post comments, have conversations and make new friends every day. With the internet, the possibilities are endless, and with so many ways to connect with new people there are opportunities for everyone. Some are easier than others, some are more difficult; but in the end both gamers and non-gamers can make friends anywhere in the world. David Pinchen is studying the new Creative and Media Diploma at Long Road Sixth Form, Cambridge. MM censoring the media? Whatever your spec, debates about regulation will be part of it, Tim Hodson offers an overview of the different strategies employed by media regulators of film, games, TV, the Web and music, and explores their ethics and effectiveness. Censorship comes in many different forms and in all forms of media. Films, music, TV, magazines, games, DVDs and even books are all regulated in some way, shape or form. This could be something simple like blanking swear words, as is found in magazines where asterisks replace english and media centre | April 2009 | MediaMagazine 49 MM most of the letters in the word ‘f***’, whereas TV will just insert a high pitched ‘beep’ over the word(s) they do not wish to be broadcast. The video game debate Most forms of media, from video games to DVDs, both rated by the British Board of Film Classification, give a specific age rating if their content is deemed unsuitable for everyone. There is particular controversy about certain video games. The popular Grand Theft Auto series is frequently linked to violent behaviour in teenagers as they try and repeat things they do in the game. The game creators get away with labelling the game with an 18+ rating: they assume only people who are over 18 will play and are smart enough to realise the difference between games and life. But is this really good enough? It is still very easy to get hold of the game if you are under 18, whether you get an older parent or friend to buy it for you, or even just walk in and buy it, as very few shops bother 50 MediaMagazine | April 2009 | english and media centre to ask for ID providing you look like you could possibly be 18. Many people use the games as a way to tune out of the real world and if they want to steal a car, they steal a car in-game instead of in the real world. In could be argued, therefore, that the game stops people breaking the law, although ironically many adults believe that such games encourage kids to steal cars and argue that the games should be banned. The amazingly realistic graphics that some of the newer games have seem to fuel such worries about their impact on young people. this happens, the game designers are generally asked to remove some parts of the game or alter them slightly to make it more appropriate; but in the case of Manhunt II this was not possible, so it was refused an age certificate and therefore banned from sale in the UK. The BBFC wanted to prevent children or impressionable teenagers from accessing Manhunt II – mainly on the grounds that you were practically forced to stalk and brutally murder people, unlike other games such as Grand Theft Auto, where killing people is possible but is not always necessary. Refusal of certificate Age-related film classification Some games are even refused certificates. One such is Manhunt II, which was scheduled to be released on the Wii and PS2; but when the BBFC played through the game, using cheats and level skips to get through it as quickly as possible (they only spend about five hours on each game before discussing it between them), they decided it was unsuitable for public sale. When Films are also given age ratings by the BBFC who basically say what films are suitable for what age ranges from Uc to 18. The films are classified by theme, language, nudity, sex, violence, imitable techniques, horror and drugs. For example, Eagle Eye is a 12A film, and is full of guns, explosions, killings and car chases. I would assume that it is a 12A due to the rather action-based nature of the film. Ghost Town, on the other hand, has absolutely no violence in it and yet is still rated a 12A. I think this might be because at one point, near the end of the film one of the characters says ‘F***ing’. I imagine this film would have been a PG had the word not been used, but parents may not want their children to be exposed to that kind of language at such an early age, hence the higher rating. Similarly, How to Lose Friends and Alienate People is a 15, presumably because there is a bit of ‘bad language’, a small amount of nudity, and the idea of doing drugs is hinted at part-way through. Many parents worry about their kids seeing people in films doing drugs, so that would bump the rating up. Death Race is another 15; in this case, it is clear why. This film appears to be almost two hours of needless violence. From start to finish, the film is about people making vehicles to kill as many as possible, as quickly as possible; however, there is little, if any, bad language and no nudity or drugs, so it is a 15 instead of an 18. MM says to the audience. A ‘live’ show that has been recorded and is being shown on TV is different, because unsuitable parts can be edited out, but if you are actually there the performer can say or do whatever they want and with no consequences – at least until someone important hears about it and decides to do something. I recently found out how to become an audience member at the recording of BBC shows such as Never Mind the Buzzcocks and Mock the Week. Sadly, because the BBC is anxious to avoid airing potentially offensive material (in itself very difficult since virtually anything can be deemed racist or unacceptable) much of the funniest stuff in the recording is edited out and so only seen by the studio audience. Some bits never get aired, but do get released on DVD, for example Mock the Week’s Too Hot for TV, which is rated 18 as it was deemed inappropriate for TV where younger viewers could watch it. Where I stand their children go and see, so by that reasoning, shouldn’t 15A and 18A be a requirement in cinemas? Once again, if your parents allow you to watch the film, what is the need for rating it? In any case you can simply get your parents to buy you a ticket and nobody is any wiser; so the system would appear to be flawed. Many films have had sequences edited out in order to be shown to a cinema audience. This may just be cutting a bit of swearing, or toning down the gore levels; this is most common in horror films, and they are generally released shortly after the original DVD in an ‘uncut’ version to sell to those who want to see the film in its original form. Getting around online rules The 12A problem Most multiplex cinemas ask for ID when selling tickets for 18 films, but once you are past the box office, you are pretty much free to go and see whatever you want and nobody pays much attention. What is the point of age ratings if 10-year-olds can buy a ticket to The Incredibles, and wander in to watch Saw? 12A was created so under-12s could go and watch 12-rated films in the company of an adult. There is very little you can do to check a child’s age, so for all the good it does, 12A might as well be abolished, leaving a jump from PG to 15. Parents choose what they let Censorship is frequently seen as a way of protecting children from unsuitable or disturbing material. Unfortunately (or fortunately, depending on your viewpoint) it is relatively easy to get around censorship rules. For example, the internet: one quick search on Google can bring up millions of ‘adult’ web-pages, no matter what age you are, so unless you constantly monitor your kids or have a very strong parental control program, it is very hard to keep them away from damaging material. Most kids nowadays know how to use the internet and can quickly access the game, movie or TV show in question. Many websites do ask for proof that you are old enough to play the games, watch the videos, and listen to the music, although much of the time they just have a ‘yes or no’ button to press, or ask for your date of birth, which can easily be made up. I’m not entirely sure where I stand on this argument. I can see that regulating games and TV is important or children will all grow up to think that killing people is fine and cars are just there for the taking. I can also see that films need to be rated by age to at least attempt to stop children seeing risky material until they are deemed old enough by society to do so. However, I also think that the issue is taken far too seriously. This is well illustrated in the episode of Family Guy titled ‘PTV’. Some people from the TV censorship office come over and use the delightful phrase: His chin looks like balls. You want me to cover those, too? I think that phrase reflects my opinion of censorship rules very nicely: people should lighten up a bit and not be so easily offended. However, no matter what I think, it is ultimately up to the parents what they decide to let their children do, play or watch. No matter how hard they try, there is very little that parents can do to limit their children’s exposure to unsuitable material. They can ban certain age-related games or movies from the house, thus stopping the child accessing unsuitable material in their presence; but that doesn’t mean that they aren’t going to watch them at someone else’s house, sneak into the cinema, or download the films they aren’t allowed to watch. Tim Hodson is studying the new Creative and Media Diploma at Long Road Sixth Form, Cambridge. Editing live recordings Live concerts, especially stand-up comedy, have also been seen as a bad influence on people as there is in theory no limit to what a performer english and media centre | April 2009 | MediaMagazine 51 MM 52 MediaMagazine | April 2009 | english and media centre MM sexual freedom Andrea Joyce celebrates the representation of teenage sexuality in Channel 4’s Sugar Rush, and explores its construction through close textual analysis. Sexual desire on TV is represented as being predominantly heterosexual; that is presented as the norm. However, experience tells us that sexual desire is a lot more fluid than this. The depiction of sexual freedom on the small screen is often the source of controversy and concern as it can connote promiscuity. It is taking time to break down the representation of ‘alternative’ sexual identities as a series of tired stereotypes of highly effeminate men and butch women. Queer As Folk was considered to be a groundbreaking TV drama based on the lives of three gay men in Manchester. It was a graphic portrayal of the everyday lives and loves of the characters, it screened late night on Channel 4, and was the beginning of a more balanced portrayal of other sexual identities. More recently we’ve been offered an array of characters embracing sexual freedom. There is Kris Fisher, the cross-dressing bisexual student who is a part of the core cast of Hollyoaks, lovable Maxxie in Skins who is as promiscuous as the rest of the characters, and the periodic foray of an EastEnders character into homosexuality, Sonia Jackson being the most recent. However, until 2005 what was still lacking was a TV drama aimed at a younger audience that positioned a more fluid sexual identity in the context of the everyday rather than one english and media centre | April 2009 | MediaMagazine 53 MM 54 MediaMagazine | April 2009 | english and media centre MM that made these ‘different’ identities a cause for concern or ridicule. Until recently, there was still a gap in the representation of teenage sexuality. Cue Sugar Rush. Sugar Rush is a perfect example of teenage sexual freedom, the time when new and strange feelings emerge and experimentation is the ‘norm’ or can always be labelled as ‘just a phase’ if necessary. The programme is based on the novel by maverick journalist Julie Burchill. The first series of the TV drama was screened on Channel 4 in 2005. Sugar Rush shows the life of 15-year-old Kim Daniels and is laden from the outset with slightly risqué content. The very first scene of Episode 1 sees Kim in her bedroom masturbating with an electric toothbrush under her duvet, before she is interrupted by her Dad bursting in on her. This classic scene of embarrassing parents and the awkwardness of teenage years are illustrative of the themes of Sugar Rush. Using Sugar Rush to discuss representations of sexuality is a very fruitful exercise as much of Series 1 follows Kim through her obsession with her best friend Sugar. A close analysis: Series 1 Episode 8 Episode 8 in Series 1 opens the morning after Kim’s dreams have come true and she has shared a long, lingering kiss with Sugar, only to be jilted minutes later, for a guy. The setting is the interior of Kim’s bedroom with archetypal iconography: posters on the wall, trainers and clothes strewn across the floor, jewellery and makeup lying around on the top of drawers, and a framed photo of ‘best friends’ Sugar and Kim. The indication that Sugar is not just a friend but a lustful obsession is indicated through the diary-like notebook that Kim keeps hidden in her drawer, the pages of which hide a photo of Sugar and a hand-drawn heart containing her name in pink pen, the classic symbols of a teenage crush. A clear sign that Kim’s heart has been broken is the frantic tearing up of Sugar’s photograph, the throwing away of the tickets for the gig they attended together and the highly symbolic crushing of the once treasured possession, a drinks can covered in her lipstick. The use of the distant diegetic sound of seagulls reminds the viewer of the seaside location. Brighton is as much of a character in this series as Sugar or Kim, with its bright lights, pier attractions and openly gay club scene. The fairground pier is the perfect visual representation of Kim’s life: her crush on Sugar takes her on a constant rollercoaster of emotions, this being the latest low. The speed of the fairground and the ferocity of Kim’s emotions are also mirrored in the camerawork and editing of this scene. The shot cuts quickly from a close-up to a mid-shot that follows Kim’s hand, pans down to the drawer and tracks up as the contents is pulled out and thrown to the floor. The handheld camerawork disorientates the viewer and the increasing speed of the cuts, which are particularly fast as Kim tears Sugar’s photograph, is indicative of Kim’s anger. The pace of the editing slows suddenly with the introduction of the non-diegetic soundtrack as Kim studies the drinks can with Sugar’s lipstick. The shot cuts from the can to a mid-shot of Kim’s face, allowing the viewer to see her reaction as the highly sexual representation of Sugar’s lips remind Kim of the night before and the kiss they shared. The shot cuts back to a close-up of the can and tracks it to Kim’s lips. The voiceover dips into Kim’s thoughts and acts as a sound bridge into the flashback of the kiss. The next shot is a close-up of Sugar and Kim in a nightclub, which is long enough to identify Sugar, who is resplendent in the full glow of one of the nightclub’s spotlight, this emphasising the amount of flesh she is exposing. The shot quickly cuts to an extreme close-up of Kim’s lips, slightly parted as Sugar comes into frame. As their lips meet the white flash signals the end of the flashback and the arrival back into real time; we see Kim coming out of her daydream as she pulls the drinks can away from her lips, leaving a tiny smudge of Sugar’s lipstick. The voiceover again acts as a narrative aid to reveal Kim’s state of mind as the viewer is shown a mid-shot of Kim throwing the can across the room. Cutting to a new setting, a long, slightly lowangle, establishing shot shows a figure standing in an almost Christ-like position at an altar, in front of a small group of seated people. His orange jumper draws the viewer’s eye straight to him, indicating his significance and also in contrast to the sombre setting, hinting at the forthcoming humour of the scene. The characters about to be introduced are an acknowledgement of the historical stereotypical representations not only of homosexuals but also of people who are prejudiced against homosexuality. The quick transition from a fast zoom shot to a mid-shot of the open armed ‘preacher’ is accompanied by a non-diegetic swipe sound to make the quick zoom appear more of a transition, again the voiceover of Kim adds context to the scene and explains a little of what is to come. The camera pans down the preacher’s arm and directs the eye to the introduction of Belinda. Her styling is stereotypical butch lesbian, from her ripped jeans to the masculine-looking grey tank top, which exposes her toned and muscular english and media centre | April 2009 | MediaMagazine 55 MM arms. Her jewellery is simple and quite chunky, her hairstyle is soft to an extent but doesn’t draw attention to her femininity and she isn’t wearing any elaborate make-up. One mid-shot frames Belinda and Kim together, emphasising the visual differences between them, Kim is a much more femininelystyled woman, wearing colourful clothes, lots of jewellery and with a playful, soft hairstyle. Cutting back to the preacher the camerawork is as awkward in its movement as in the previous scene. The shot pans from his face to his hands, suggesting the way he is conducting the session and seemingly controlling both Belinda and Gary, the next character to be introduced. Gary’s voice, gestures, body language and well groomed appearance stereotype him as a gay, camp man. The long-shot, which frames Gary and the preacher together, represents the preacher’s patronising attempt to ‘cure’ Gary of the ‘disease’ of homosexuality. The repeated close-ups of the preacher’s hands make it seem as if he is trying to place a spell on his listeners; very fast zooms also emphasise the outrageousness of the statements being made by the preacher. Again the non-diegetic music and Kim’s voiceover act as a sound bridge to move to the next scene. A push-slide transition moves the viewer to a new setting, the interior of a typical school corridor lined with lockers and populated by students going to and from classes. Fast zooms are used graphically to interpret the panic that Kim obviously feels, culminating in an excellent example of the sexual gaze. This gaze, historically in film and television, is heterosexual as the viewer is considered to be the same. One unique feature of Sugar Rush is that lesbianism is not labelled as a phase. It is positioned as similarly normal as heterosexual desire. The way it does this is through a gaze that can be interpreted as heterosexual, homosexual or just plain sexual, depending on your taste. A typical over-the-shoulder shot follows and then cuts to point-of-view shots of Sugar. These include a panning shot from Sugar’s breast area down her body to her thighs, showing her exposed flesh and school uniform, a highly sexualised costume thanks to Britney Spears. In this scene Sugar is the embodiment of something that Laura Mulvey called ‘to-belooked-at-ness’. In her seminal paper on ‘Visual Pleasure’, Laura Mulvey stated that: in their traditional exhibitionist role women are simultaneously looked at and displayed, with their appearance coded for strong visual and erotic impact so that they can be said to connote to-be-looked-at-ness Mulvey, 1975 The combination of a slow panning shot of Sugar’s body and the close-ups of her looking directly into the camera position the viewer into Kim’s point of view. We are asked to look at Sugar in the way that Kim looks at her, following Sugar to the stairs, cutting back briefly to capture Kim looking relieved that she has gone. A final point of view shot of Sugar as she walks up the stairs cuts off the top part of her body and objectifies her, Sugar becomes a wiggling figure and a pair of exposed thighs to be gazed at. The three scenes last only three minutes and are arguably evidence of a wider intention by broadcasters to represent sexuality in a broader, more responsible and informed way. You could, however, argue that it is using the controversy still caused in some quarters by the unapologetic representation of sexual freedom to gain viewers. I rate it as an excellent example of the fluidity of desire for women by women, for men by men and for men and women by both men and women. Andrea Joyce teaches Media Studies at Long Road Sixth Form College, Cambridge. Filmography Sugar Rush (Channel 4, 2004) Bibliography Braudy, L and Cohen, M (eds.): Film Theory and Criticism: Introductory Readings (Oxford University Press, 1999) Miller, Toby (ed): Television Studies (BFI Publishing, 2002) Sugar Rush images courtesy of © Phil Fisk 56 MediaMagazine | April 2009 | english and media centre MM tank man and the gold mine of serra pelada Jerome Monahan evaluates the construction, impact and influence of two iconic photographs which represent the antithesis of freedom in very different ways. There is a paradox in talking of images that capture what it means to be free. In composing and getting a shot, a photographer manages to encapsulate a moment in a way that effectively puts a lid on the experience. Of course, such images if they are any good may enjoy their moment in the public eye illustrating copy in a newspaper or as a part of a magazine spread. But in a world of images, a picture celebrating an individual’s resistance to oppression or the plight of those seemingly trapped in a dreadful round of back-breaking work (the subject matter of the two images considered here), are in danger of becoming just eye-candy for a dazed reader casually flicking the pages of a Sunday supplement. A shot that might have been taken with the best intentions to inspire our awe, empathy and passion, is relegated to near equal status with pictures of the season’s fashions and advertisements for limited edition china figures. There is another danger. It is one examined in Susan Sontag’s On Photography, first published in 1973. In a chapter entitled ‘The Heroism of Vision’ she discusses the way in which photography has broadened the categories of what it is worth looking at: Photographic seeing meant an aptitude for discovering beauty in what everybody sees but neglects as too ordinary. The power of the camera in skilled hands to render any subject matter attractive, to make anything aesthetically pleasing may seem fairly benign, but for Sontag it is deeply problematic. In finding beauty among the poor, for example, photography has the potential to carry out a rather grotesque ideological trick. In discovering beauty in the humble, the inane and the decrepit, photographs have the effect of rendering the plight of other human beings less immediate, more universal and somehow tolerable. In Sontag’s view the process exemplifies an inequitable distribution of power: ...one of the typical endeavours of portrait photographers, professionally protective toward famous faces (like Garbo’s) which really are ideal, is the search for ‘real’ faces, generally sought among the anonymous, the poor, the socially defenceless, the aged, the insane – people indifferent to (or powerless to protest) the camera’s aggressions. Although neither of the photographers considered here – Jeff Widener and Sebastião Salgado – spring from a background of portraiture, it is important to consider to what extent their famous images fall into the ‘beauty trap’ and what the implications of that beauty might be as time passes and the images are separated from their immediate context – Widener’s being Beijing of 5th June 1989 when student protests were finally brutally repressed by the Chinese authorities, and Salgado’s a gold mine in the Brazilian state of Para circa 1986. Of course, it is the power of these images to float free of their original context that ensures their cultural (and Media Studies) interest. Again these are photographs that deserve to be a part of everyone’s visual frame of reference partly because the Widener shot is widely regarded as being one of the most famous images ever taken and second because such images continue to enjoy a varied ‘after-life’ – popping up in all sorts of incongruous contexts, their connotations shifting with every new reproduction. Commenting on this phenomenon to MM, Jeff Widener said: The picture can be seen all over. It has been used as cartoons and there are T-shirts, art pieces. The picture has taken on a life of its own and I have accepted that it will be used in many different ways. I am a photojournalist. I went to China to cover the news. The Tiananmen event was just another english and media centre | April 2009 | MediaMagazine 57 MM Copyright restrictions mean we are unable to include the image of Salgado’s ‘Workers in a Gold Mine’ in the downloadable edition of MediaMagazine 28. You can see this image in the print edition of the April 2009 issue. 58 MediaMagazine | April 2009 | english and media centre MM news story. It just happened to be a big one. As a part of the same interview Widener explained how the image was a runner up for the 1989 Pulitzer Prize for ‘spot photography’. His definition of this category was: A news event that happens such as a natural disaster, man-made catastrophe, or any event that reflects an urgency or of massive interest to the public. A general news image by contrast would be one taken at a press conference or some other organised news event. ‘Spot’ means an unexpected news happening. His cool responses are perhaps those of a man who has been asked once too often about this one shot. They are intriguing for all that, and put Widener in a very different philosophical space from that occupied by Sebastião Salgado. For Widener, the Unknown Rebel or Tank Man shot – neither title his own – during the crackdown on the Tiananmen Square unrest was, in the end, just the result of another assignment in a lifetime spent covering the world’s trouble-spots. This desire to establish his broader experience without denying his single most famous shot emerges in a tellingly ambivalent website homepage featuring the image alongside the caption ‘beyond tiananamen’ (http://www. jeffwidener.com/h/). The work of Salgado Sebastião Salgado came to photography late in life having pursued a career as a professional economist. It seems that his damascene conversion came on a holiday in 1973 in East Africa, during which he began to take shots with his wife’s camera. His work has always been highly political, often underwritten by a desire to articulate the struggles of the ordinary, the marginal and the dispossessed. Many of his most famous images (including the one of gold miners focused on here) are the product of prolonged thematically-linked photographic projects which have required him to rub shoulders with his subjects over many months, gaining their trust and a degree of invisibility that enables him to ‘capture’ them so candidly. There is nothing ‘smash and grab’ about Salgado’s work. It is far removed from the constraints operating on Widener where the obligation is to come up with ‘spot’ pictures for the next day’s newspaper. Contrast each photographer’s relative positioning: Salgado teetering on the brink of the vast open-cast mine, within yards of the toiling garimpieros or gold diggers, while Widener’s vantage point is 800 metres from his subject on the fifth floor of the Beijing Hotel. Here he gains a panoramic overview of the scene. To be fair, he may have desired greater closeness to events and it was a feat of ingenuity that he managed to smuggle his cameras past the authorities that day. In the hotel he avoided confrontation or mistreatment by units of the People’s Liberation Army which were at that point busy killing and injuring protestors in their hundreds. Another of Sontag’s concerns about photography concerns the lack of connection between the taker and the taken: A disavowal of empathy, a disdain for message-mongering, a claim to be invisible – these are strategies endorsed by most professional photographers. The history of photography discloses a long tradition of ambivalence about its capacity for partisanship: the taking of sides is felt to undermine its perennial assumption that all subjects have validity and interest. It is a fair bet that Widener might object to this accusation – after all his interest in the Tank Man incident was born of a desire to catch the essence of the oppression on the streets of Beijing and the bravery of the protestors exemplified by this act of defiance before the approaching tanks. Clearly, he had an agenda and it was not a celebration of the restoration of the status quo in China following six weeks of student protests demanding the kind of political reforms that were toppling Communist regimes in Europe at that time. However, in his analysis now of what he was witnessing then, there is a distinct macho detachment to his words that appears to touch the ‘invisibility’ issue raised by Sontag. According to Widener: It was a courageous event and many young people will get from that what they will. Personally for me, I think the guy was angry and just had enough. It’s like poker. If you get bullied too much in heads up play eventually there is a risk that a player will go all in, even if he has a bad hand. It is even more likely that Salgado would find Sontag’s thesis far removed from his own work. The image in focus here emerged from one among a series of assignments in the early 1990s designed to ‘capture’ examples of the most extreme forms of mass human labour in the world. It was a quest that took him from the Channel Tunnel, to the oil fields of Kuwait ablaze after the first Gulf War, and to his native Brazil to record the back-breaking labour of the gold diggers. In every instance, Salgado’s project was to celebrate the dignity of workers despite their sometimes frightful circumstances – portraying them as ‘heroes’. At the same time the task was also to carry out an ‘archaeology of the industrial age’ – commemorating forms of english and media centre | April 2009 | MediaMagazine 59 MM Copyright restrictions mean we are unable to include the image of Salgado’s ‘Workers in a Gold Mine’ in the downloadable edition of MediaMagazine 28. You can see this image in the print edition of the April 2009 issue. physical labour being replaced by mechanisation and IT. To accuse Salgado of a lack of empathy one feels would be the greatest insult. His concerns and commitment are suggestive of the political consciousness he brings to his work, but at the same time there is a deep streak of romanticism in his images that manages to co-exist with the brutality in many of the scenes he depicts. The playwright Arthur Miller has suggested that each of Salgado’s photographs is an ‘act of deep devotion’. And yet Salgado does not attempt to sanitise his subjects. In the shot that’s our focus, he manages somehow, despite its stillness, to suggest the bewildering, seething ant-like scrabble – the ceaseless scraping and carrying in progress as the diggers work each owner’s 60 square metre plot, always digging downwards – or complete the wearisome journey back up a succession of perilous ladders to the lip of the mine carrying sacks of soil. This ‘action’ is emphasised by the relative stillness of the central figure, leaning on a post and with his arms nonchalantly folded. We started with a paradox and we end with one. It is the photographer’s gift to see pattern where to the untrained eye there is only confusion. Both Widener and Salgado are masters at composing a shot, and in doing so, creating something that manages to acquire lasting life. That ‘Tank Man’ has achieved such endurance may have surprised Widener in the way that Salgado – always preferring to shoot in black and white – has as his project with every picture he takes. It is hard not to ignore how both images carry associations – particularly Biblical associations – that enable them to transcend the specifics of the moment at which they were taken. In Widener’s image a latter-day confrontation between David and Goliath is 60 MediaMagazine | April 2009 | english and media centre played out, and in Salgado’s it is as if he has found a modern equivalent of the slave labourers of ancient history – commemorating the collective effort that raised pyramids and palaces. It is such associations that lie behind the mythic of these photographs. But in rendering their subjects somehow universal and aesthetically pleasing one can’t help feeling there is an injustice at work, not only to the subjects but also for the viewer enraptured by their rich ‘ahistorical’ connotations. To return to specifics – those that know what happened to the ‘Tank Man’ have never come clean. He was removed by security men soon after Widener took his shot and was never seen again. Even his name is uncertain. Jerome Monahan is a freelance journalist and a frequent contributor to the Guardian and MediaMagazine. Links For a full explanation of the Tiananmen Square protests the Wikipedia account is a good starting point: http://en.wikipedia.org/wiki/ Tiananmen_Square_protests_of_1989 Jeff Widener’s ‘Tank Man’ image is discussed widely across the web: and there is a very useful interview with him at: http:// asianhistory.about.com/od/china/a/ WidenerIntervw.htm Salgado also enjoys a detailed Wikipedia entry: http://en.wikipedia.org/wiki/ Sebasti%C3%A3o_Salgado Salgado’s Workers – An Archaeology of the Industrial Age is reviewed at: http:// findarticles.com/p/articles/mi_m1306/ is_n11_v59/ai_14667624 Further articles about Salgado and his workers project are catalogued at: http://www.encyclopedia.com/ doc/1G1-131819303.html Susan Sontag’s On Photography: http:// en.wikipedia.org/wiki/On_Photography ‘Gold Miners of Serra Pelgado’ courtesy of © Salgado and NB Pictures. ‘Tank Man’ by Jeff Widener courtesy of PA Photos. english and media centre | April 2009 | MediaMagazine 61 MM textual analysis in action A2 Media student Kirsty Leslie analyses a sequence from Skins to explore its representation of disability issues. 62 MediaMagazine | April 2009 | english and media centre MM The sequence of Skins shows the beginning of the first episode of Season 2. In it we see how people are dealing with main character Tony’s disability as is shown through people’s reactions, attitudes, preconceptions and opinions. We also see how audience expectations are challenged throughout the sequence. At the start of the episode the viewer is led to believe that a funeral is taking place due to diegetic organ music and a church setting. This is the first preconception of many, as the setting is actually a dance studio in a converted church not a working church as the organ music may have led the audience to believe. As the previous series ended with Tony’s accident, the audience assumes that it could be his funeral. However, this is not the case and the scene actually begins with dancers. There are three dancers; one is female, another is black and the other is Maxxie, who is homosexual. They act as a representative for the versatility of human bodies and human nature in our multicultural society that is the UK. Continuity editing is dropped for faster, edgier jump-cuts that highlight the flexibility of the dancers. The camera jumps between short mid-shots and tracks around their bodies, showing the action from tilted angles, with close-ups of faces and limbs. This reinforces the ductile nature of the dancers. This image of pliancy acts as a substantial contrast to our next shot, showing Tony, his face in shadows sitting still and watching the action. His isolation is suggested through the way he is shot, the darkness acting as a contrast to the light that Maxxie stands in, and the emptiness of the frame showing how Tony is once removed from the action and isolated by his disability. Although the mid-shot has only enough light to show his body and facial features, this helps to communicate the fact that Tony is not entirely disconnected from the world and still has some power over his mind. The mid-shot of Maxxie shows him standing in the light from the stained glass window. This image suggests biblical thoughts and shows how Maxxie emanates kindness and patience for Tony. We later see the striking difference between what emotions Tony can and cannot express with his new disability. He does not react to the dancer’s spectacle and cannot appreciate it but when riding on the bus to Maxxie’s home, a bus passes at high speed and Tony jumps, grabbing at Maxxie’s hand. This is the only physical contact that Tony instigates throughout the entire sequence. To emphasis the enormity of this act the sound of the bus is amplified and fast editing creates sharp tension which pulls the audience into empathising with Tony. When the characters finally arrive at Maxxie’s home, it is decorated with Maxxie’s dancing awards and photos of him dancing in competitions, dressed up in leotards. The character of Maxxie’s Mother treats Tony with familiarity, but after his accident, Tony has no recollection of Maxxie’s mother, which is reinforced as the camera cuts her out of the shot. As she leans in to clean his face Tony flinches, demonstrating his discomfort at her touch. The mise-en-scène is claustrophobic and new to Tony. Maxxie tries to make Tony feel comfortable even though he is cutting up his food for him, stating casually ‘Here you go mate’. Overall this shows a contrast of two different outcomes in life and a need for the characters to get back to normal. It forces the audience to face up to disabilities and make their own decision as to whether the character of Tony should have the same level of respect as he did before the accident. Should his disability mean that we as the audience perceive him any differently? english and media centre | April 2009 | MediaMagazine 63 MM Should his place in the narrative hierarchy of the first series now be questioned? Audience’s preconceptions are also challenged in other ways in this sequence. After the dance we see Maxxie and Tony walking along the street. They are stopped by a group of ‘Tweenies.’ A group of six 12-year-old girls lie across a car bonnet. They are dressed up to look older and are sexually aware of themselves. Their speech code and body language tell us they are more aware than they should be, but the idea of sweet little girls is long gone from this imagery. These girls again challenge the audience to confront their ideas of disability. One asks, ‘Are you mental?’ to which Tony replies, matter-of-factly, ‘Yes’. Tony is aware of his condition and how it has affected his life, so he is able to articulate a response without difficulty, which contradicts the idea that he might have a complex at all. The girls also acknowledge this as they point out he is still physically attractive despite his strange behaviour. We meet Tony’s mother in a totally different setting, a darkened bathroom surrounded by equipment to help with her son’s disability. This is accompanied by harp music that is suggestive of her dreaming about the past. The darkened room shows her low mood and state of mind with the equipment making her own home unfamiliar to her. The mother momentarily forgets that her own daughter is able-bodied and finally even pulls on the wrong cord; setting off an alarm instead of putting on the light. These actions illustrate the mother’s feelings of isolation and confusion in coming to terms with the disability of her son. This resonates with the audience, who must also learn how to adjust their own expectations in the face of the disability of such a main character within the series. Kirsty Leslie is an A2 student at Long Road Sixth Form, Cambridge. Images courtesy of Channel 4 extra.net press site. 64 MediaMagazine | April 2009 | english and media centre GMTV the runners’ stories With four and half million viewers a day, who wouldn’t want to start their media career at GMTV? But just who gets their foot in the door and what’s it really like to work for the nation’s brightest breakfast show? Maria Brannigan investigates. GMTV operates a Programme Assistants (otherwise known as Runners) Scheme. It’s a bottom rung of the ladder position but everyone has to start somewhere. Although there’s no guarantee of a job upon completion, every effort is made to find one. The uniqueness of the scheme makes it tough to get onto and really tests your mettle once you’re in it. The company doesn’t advertise for applicants; they don’t need to. They receive hundreds of unsolicited applications that are kept on file for a limited period and referred to when a vacancy comes up. At any one time the breakfast TV station employs five Programme Assistants. Currently these include 19-year-old Aaron Spendlow (see page 66) who studied Musical Theatre at college and 27-year-old Fraser Gibson who joined the scheme with a Politics degree and a year of working at a travel company under his belt. 23-year-old Jen Archer arrived at GMTV with an Honours degree in Psychology and a Postgraduate Diploma in Journalism. She’s recently been promoted to Trainee Researcher and is currently working on the News Desk. Operations Director Di Holmes, who runs the scheme, insists a Media degree isn’t essential to becoming a Runner. Instead she looks for a certain level of academic discipline in any subject area, coupled with relevant work experience. If they make it to interview, Di looks for an awareness of the world around them; ‘I want to find out if they know who the Shadow Chancellor is, what soaps they watch, which paper they read and why, as well as a good knowledge of current affairs and popular culture.’ Interviewees are quizzed about what they like and don’t like about the programme and how they would change it. and hasn’t looked back since. She says: Aaron’s story However, the reality of bagging that fantastic job can come as a bit of a shock. A Runner’s main responsibility is to keep the office and studio running smoothly, which can seem rather humdrum after a while. Duties include distributing the post and newspapers, collecting numerous pints of milk, arranging guest and presenter travel and accommodation, printing and distributing scripts, as well as sourcing and purchasing props for the show. Runners’ shifts alternate between working on Lorraine Kelly’s programme GMTV with Lorraine and the Day Desk where they assist several different programme departments as needed. One week a month they work night shifts when they print scripts for the gallery and studio. In his interview, Aaron stressed his passion for the industry and emphasised how hard he would work for the opportunity to become a Programme Assistant. After a spell of work experience he started on the nine-month long scheme in October 2008. On top of the demands of a Runner’s job, Aaron spends his days off in the GMTV Kids department because it’s an area he wants to learn more about. He says his first job in TV has been ‘stressful and demanding but a rewarding and exciting challenge too.’ Jen’s story The week before her interview, Jen recorded GMTV every day and watched it whilst taking notes on the main stories and type of guests as well as familiarising herself with the presenters and structure of the show. She was enthusiastic, determined and prepared to move to London from Scotland. She got the job I find the atmosphere when the live show is on electric. Everyone is committed to putting out the best possible show. It’s a wonderful environment to work in. GMTV’s Director of Programmes, Peter McHugh says a successful Runner needs ‘Enthusiasm and the realisation they’ve bagged one of the best media jobs you can get.’ Before applying for a position, though, Peter emphasises the importance of a dose of reality through work experience in a local paper, TV or radio station. Reality check Ruby’s story Fourteen years ago, Ruby Kuraishe thought the odds were stacked against her when she applied for english and media centre | April 2009 | MediaMagazine 65 a GMTV Researcher’s job in the Media Guardian. 1200 people applied for the position at the then fledging breakfast TV station. Although Ruby didn’t have enough experience to become a Researcher, her thorough programme knowledge along with her enthusiasm and work experience placements instigated a new initiative at GMTV. She was to become the first person on their new training scheme, the forerunner of today’s Programme Assistants Scheme. Ruby recalls the experience as being a baptism of fire for both parties. The reality of a live newsroom was vastly different to the glamorous world she’d imagined. ‘There were long hours, menial tasks, obscure shopping errands, vicious senior producers and plenty of stress...think Devil Wears Prada, without the fabulous clothes and you won’t be far off!’ Ruby has since navigated her way through the various levels of television, from Researcher to Director to Producer to Series Producer to Executive Producer and most recently Commissioning Editor for Channel 4. Other alumni of the scheme have gone 66 on to be Producers and Executive Producers in independent production companies and other TV stations. Many have chosen to go up through the ranks at GMTV, while others have left and returned having gained experience elsewhere. Katherine’s story Katherine Quinn is one of them. She joined GMTV on the Programme Assistants Scheme after being a secondary school teacher for four years and took a 50% pay cut to do the job because she needed it to kick-start her new career. Katherine was given an interview after completing two weeks unpaid work experience and subsequently got a job on the scheme. She remembers making tea at 3am, travelling across London to search for a specific astronaut’s outfit, as well as collecting 100 pints of milk and cleaning the kitchen surfaces on three floors! Never think it’s beneath you just because you have a degree in Media Studies. I did it with a smile on my face knowing how many people would want the opportunity I’d been given. MediaMagazine | April 2009 | english and media centre As a Researcher, Katherine left to work at the BBC but has returned to GMTV where she is currently Deputy Series Producer on GMTV With Lorraine. For a Runner to make it up to the next rung of the slippery ladder to Trainee Researcher, Peter McHugh always looks for someone to go the extra mile. To anticipate what someone needs before they have to ask i.e. to get the daily batch of newspapers to him on time every day! Di Holmes adds that a good Runner is one who doesn’t just moan about a problem but comes up with a suggestion on how to solve it. Fiona’s story Now a Producer at Granada TV’s This Morning, Fiona McLaren also started out on the Programme Assistants Scheme. She received a phone call from a friend at GMTV to say that their work experience person had dropped out and would she be interested? It was Saturday and they needed her to start on the Monday. So she cancelled the temporary job she was due to start, and travelled from Derbyshire to London to sleep on a friend’s floor for a week. Before she left GMTV, Fiona made sure all the pertinent people knew who she was, so when a Runner’s vacancy came up she got an interview and subsequently the job. As a Runner, Fiona says she got great satisfaction from being part of the production process however small a cog. She enjoyed the buzz from sourcing a difficult prop, seeing it on screen and realising how it enhanced the production values of the programme item. But she says: The lows were often at 4am when pulling a tray of milk around the studio, contemplating my meagre salary and wondering what on earth I was doing! However, I never wanted to give it up and always looked to the bigger picture. Strong communication skills are essential for Runners along with a sense of confidence and a cheerful nature. They have to be able to deal with a variety of people including the General Public, Correspondents, Researchers and Producers. They need to be able to listen carefully to what is being asked of them, but not be afraid to ask calmly for clarification especially under stressful circumstances. Tiffany’s story As a GMTV Correspondent and graduate of the Programme Assistants Scheme, Tiffany Royce (see page 65) has experienced life on both sides of the Runner’s desk. She says the scheme provided her with an incredible opportunity and although some aspects of the job are incredibly mundane it’s important to have a positive attitude and ‘believe in yourself because no one else will’. Tiffany joined the scheme with a Journalism degree and having completed her training at GMTV worked in regional TV before returning as a reporter and subsequently a correspondent. Get real – and forget the money If any candidate is under the illusion that TV is a ‘get rich quick’ profession, the GMTV Programme Assistants Scheme provides just over £15,000 as a salary. In exceptional circumstances in other TV companies, Runners have been known to work for just their travel expenses; such was the profile of the programmes and kudos attached to working on them. With so many applicants for a few prized positions, it’s clear the industry is as competitive as ever. In the UK television workforce, producing over 450 TV channels, there are over 18,000 freelancers working day in, day out. Inevitably there will always be someone willing to take the place of an apprentice who hasn’t done their homework and realised that attitude, their willingness to adapt and learn is fundamental to succeeding. So which are you...a cog or a spanner? Maria Brannigan worked for GMTV as a Producer/Director for 10 years. She is currently re-training to become a Media Studies teacher. F or our next issues, we’ve gone for Big Themes, which you can interpret in any way that grabs you, in relation to any media – as long as they relate to some aspect of film, media, or e-media study, or the debates around them. We’ve given you some starting point keywords – but we know you’ll have far more interesting ideas. And we’re not just after articles – you can send artwork, 2009 /2010 photography, magazine spreads, or even just ideas about the sorts of stuff you’d like to read in MediaMag. See below for details. SEPTEMBER: ER: DEC DECEMBER: R: a Dram r y y u t s i o l a t a m n Re Hu Fa Deadline: 14th May 2009 D Deadline: 14th September S 2009 soap melodrama realism romance crime western Bond action adventure news history cross-platform sport gaming fashion dramadoc real life stardom representation epresentation reality TV documentary reportage news docudrama journalism FEBRUARY: FEBR Y: APRIL: AP Deadline: 9th Nov November ovember 2009 Heroes Hero roes What makess you superheroes llaugh? Who Galactica actica Deadline: 8th February Feb bruary 2010 Watchmen Being Stand-up sitcom satire surrealism Human magic games SF comics black comedy Boosh Brand cartoons Red Dwarf photography celebs utopia dystopia politics vampires aliens Simpsons funny films Writing for MediaMag Once you’ve found your inspiration: • Mail us with a brief outline of your ideas well in advance of the appropriate deadline – to [email protected]. We’ll get back to you within a few days. • Check the notes for contributors on the MediaMagazine website. • Send us your articles ahead of the appropriate deadline – making sure you tell us who you are! • Please don’t embed any images in written articles, but mail them separately as hi-res jpegs. english and media centre | April 2009 | MediaMagazine 67 APRIL 2009: THE FREEDOM ISSUE MM MediaMagazine MM edia agazine english and media centre issue 28 | april 2009 english and media centre | issue 28 | april 2009 Freedom from Hollywood Diploma students on freedom Sexual freedom TV drama – institutions and audiences Skins Cross-media platforms Dead Set MM