1.6 MB - Trilogy

T R I L O G Y I N T E R N AT I O N A L L I M I T E D
S H A R E HO L DE R U PDAT E
November 2014
Dear Shareholder,
We wanted to f ir s tly take this oppor tunit y to thank you for your ongoing suppor t for
Trilog y International and wish you and your families a ver y happy fes tive season.
The las t 12 months have seen a number of highlight s for both brands in Aus tralia and New
Zealand, as well as growing presence in A sia, the USA and Europe.
We would also like to of fer you an exclusive shareholder benef it .
S H A R E HO L DE R OF F E R
20% of f
We have recently re - launched our websites for both ECOYA and Trilog y and we hope you
f ind the new user experience enjoyable.
We would like to of fer you 20% of f your order when you shop online.
Both brands again have beautiful limited edition Chris tmas collec tions to supplement the
exis ting ranges. Simply v isit w w w.ecoya.com and w w w.trilog y produc t s.com, make your
selec tions and enter the promotional code INTHE FAMILY20 at checkout . This code is
reusable and may be shared with friends and family.
Valid until Friday 19 December.
H IG H L IG H T S AC RO S S T H E Y E A R
New Product s
TRILOGY
Trilog y ’s key launches this year were Age Proof
H ydra -Tone Sof tening Lotion, the f ir s t cer tif ied
natural ver sion of this major trend coming out of
A sia, and Jua Natural Per fume, the brand’s f ir s t
foray into the fragrance categor y. A collaboration
with charit y So They C an, Jua has generated huge
media interes t in the brand’s social responsibilit y
s tor y as well as the produc t it self, and is selling
s trongly in the lead - up to Chris tmas.
ECOYA
New produc t development was a key grow th driver
for ECOYA over the las t 12 months. The ECOYA
Celebration candle was launched to market with
huge success, selling out the 6 months’ wor th of
forecas t produc t within 6 weeks of being on shelf.
With a full brand and produc t refresh, the ECOYA
brand presence is s trong in the major market s,
Aus tralia and NZ .
H IG H L IG H T S AC RO S S T H E Y E A R
Major Ca mpa igns
TRILOGY
July saw the launch of Share The Magic , a multi channel rosehip oil campaign designed to create
a communit y of rosehip oil lover s, at trac ting new
audiences and boos ting awareness, engagement
and sales. At trac ting over 6,000 fans to a new
Facebook page, the campaign also saw rosehip
sales for July to Oc tober soar by 68% agains t the
same period las t year in key New Zealand channels.
The campaign will roll out in Aus tralia in Februar y
2015, with smaller ac tivations planned for Ireland
and U K also.
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ECOYA
Backed by a s trong digital s trateg y and new
website, the ECOYA team launched a v iral
Chris tmas f ilm.
The digital campaign, was launched to coincide
with the fes tive fragrances, the launch of the new
look ECOYA website and the fes tive season. The
f ilm, hos ted on the ECOYA Facebook page, was
designed to capture the magic of Chris tmas.
To s tay in touch with our lis ted company news and f inancial updates, please visit the
Inves tor Centre on our website: trilog y produc t s.com /inves tor s
If you would like to keep up to date with news from both brands, you can follow us on
our social media channels lis ted on the websites.
We hope you enjoy shopping on our new - look websites and make use of the exclusive
shareholder of fer. Remember to enter INTHE FAMILY20 at the checkout and feel free to
share with your family and friends too.
We look for ward to updating you again soon with the lates t ECOYA and Trilog y news,
and would like to wish you a ver y happy fes tive season.
Warm regards,
Stephen Sinclair
Geof f Ross
CEO
Chairman
Trilo g y Internat ional Limite d
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