Franchise Concept - TOM TAILOR B2B-Shop

Franchise
Concept
Contents
Welcome ..................................................................................................................... 3
Slogan ..................................................................................................................... 4–5
Collections .......................................................................................................... 6–7
Services Package ........................................................................................ 8–9
List of Services ......................................................................................... 10–11
Franchise Store Design ................................................................... 12–13
MEN CASUAL, WOMEN CASUAL......................................... 14–17
BOYS, GIRLS, MINI BOYS, MINI GIRLS ....................... 18–21
Denim Male, Denim Female ........................................................ 22–25
EDI ................................................................................................................................. 26
Summary of Services . ........................................... Inside cover flap
Franchise Concept 1
Franchise Concept 2
Welcome
We are more than proud to introduce you to the
status quo of our new TOM TAILOR Franchise
Concept. This brochure will help to guide you
through the facts, imagery and logical evolution
back to where it all began – lofts, harbors, and
docks. Take a close look, and let this marriage
of comfort, product presentation and our
golden heritage inspire you to become part of
this successful makeover.
Look better – sell better.
Franchise Concept 3
Franchise Concept 4
Franchise Concept 5
MINI GIRLS
MINI BOYS
GIRLS
WOMEN CASUAL
BOYS
MEN CASUAL
Franchise Concept 6
Denim Female
For all of us
Denim Male
Licences
• Leatherwear
• Belts
• Bags
• Shoes
• Socks
• Underwear
• Watches
• Jewels
• Eyewear
• Fragrance
Franchise Concept 7
Franchise Terms & Conditions
Start-Up Merchandising
TOM TAILOR offers separate Franchise Terms &
Conditions (see summary of services).
TOM TAILOR merchandisers help with the store opening
by ensuring that goods are presented in line with the
TOM TAILOR lifestyle concept and by training sales
personnel accordingly.
Site Evaluation
Site and market share analysis; an appraisal of the site
based on TOM TAILOR’s success assessment scheme.
Visual Merchandising Service
Business Analysis
Single point of contact for visual merchandising,
pre-arranged on-site visits and support with product
presentation and decoration.
Profitability calculation based on the site evaluation.
Planning and Managing the
Product mix
Seasonal franchise ’menus’ are developed based on TOM
TAILOR’s extensive franchise expertise. Product group
weightings, range depth and range content are drawn up
based on sales analysis.
Workshops
TOM TAILOR offers regular training sessions and
workshops to optimize visual merchandising at the PoS.
Poster Campaigns
All PoS are provided with new image posters twice
a year, as well as for seasonal sales highlights,
e.g. Christmas.
Franchise Concept 8
Shop-Window Concept
Services
Package
For the best possible brand presentation at the PoS,
TOM TAILOR develops seven to eight shop window
concepts per year, which come with an optional
installation service.
Marketing and Advertising
• Practical sales promotion material
• Layout service for advertisements and mailings
• Collection catalogues and advertisements
• Seasonal sales highlights
• Innovative and appealing give-aways
• Spectacular openings and events
Whatever your sales-related advertising needs, a quick
phone call to the marketing department ensures that
your requirements will be swiftly and efficiently met.
Franchise Concept 9
Design and Implementation
Planning/Project Planning
Lighting/Sound
TOM TAILOR works with partner-architects to create
the design concept for the franchise store, based on
the site plans. The starting situation is reviewed and
the design options discussed during a first visit to the
site. A detailed implementation plan is then drawn up,
and orders are placed in coordination with the partner.
In another visit to the site, the implementation plan
is discussed with any craftsmen that may have been
involved with the partner (preconstruction meeting).
TOM TAILOR’s franchise package includes an
appropriate lighting concept for illuminating the store,
which includes the primary light source in the central
area of the room via built-in spotlights, supplemented by
hanging lighting rails with varying spotlights to ensure an
effective presentation of the goods.
TOM TAILOR also offers a high-quality sound system
including player and loudspeakers.
Merchandise Unit System
All materials required for a successful store opening
are included in the merchandising kit provided by TOM
TAILOR. This includes mannequins, busts, coat hangers,
images, displays, inlays, corner shelving, bags, etc.
(assembly by partner)
The TOM TAILOR merchandise display system was
developed in 2007 to ensure an ideal presentation of
TOM TAILOR goods. The design concept mirrors the
story of the TOM TAILOR brand, and is implemented in
high quality, featuring lacquered surfaces, some handfinished, combined with bright steel, wooden surfaces,
brickwork and quartz sand paint. All TOM TAILOR
product lines were taken into account in the system
design to ensure that the goods are displayed to their
best advantage.
(to be installed by the franchise partner)
Merchandising/Start-Up Kit
Logo/Advertising
(to be installed by the franchise partner)
As part of the store components, TOM TAILOR’s
franchise package includes the outdoor signage (logo
for the building façade, protruding ’shingle’) as per the
façade design drawn up by TOM TAILOR.
Flooring
(to be installed by the franchise partner)
TOM TAILOR’s franchise package includes oak
floorboards with a gray oil finish, corresponding to the
brand image.
Franchise Concept 10
Work Performed by Partner
The following services are not included in the start-up
package and are to be commissioned by the franchise
partner:
• Drywall (construction) and paintwork
• Furnishings for adjoining rooms
• Plumbing: tea kitchen, restrooms, etc.
• Electrics
• Laying of flooring
• Façade
• Assembly of the logo/advertising display
• Assembly of lighting/sound
List of Services
• Assembly of the brickwork panelling
• Airconditioning, heating and ventilation
• Retail security system, locking system
• Any required fire prevention measures
• Transport and customs
Franchise Concept 11
Franchise Concept 12
Franchise
Store Design
TOM TAILOR plans and designs its store
in cooperation with a prestigious, globally
active planning office. Concept, design and
the latest in retail expertise play a key role in
this process!
Materials/Tools
TOM TAILOR uses only top-quality materials to meet the
standards of a premium lifestyle brand catering for the
mid-price range. Lifestyle elements and oversize pictures
(blow-ups) underscore the TOM TAILOR brand heritage.
• Natural brickwork
• Real oak floorboards
• Hand-finished, high-gloss, lacquered store furnishings
• Black steel
• High-quality picture frames
• Designer lounge furnishings
• High-end mannequins
Franchise Concept 13
WOMEN CASUAL
MEN CASUAL
Franchise Concept 14
Franchise Concept 15
Franchise Concept 16
Franchise Concept 17
BOYS & GIRLS
MINI BOYS & MINI GIRLS
Franchise Concept 18
Franchise Concept 19
Franchise Concept 20
Franchise Concept 21
Male & Female
Franchise Concept 22
Franchise Concept 23
Franchise Concept 24
Franchise Concept 25
EDI
Order
information
Bill of delivery
information
EAN-Codes
Transcription
references
HEADQUARTER
PARTNER
Inventory
Our professional EDI interface
management allows for realtime inventory control and
stock management to optimize
gross yield.
Sales
Franchise Concept 26