Desert Guide Media Kit

Transcription

GUIDE
the
GUIDE
the
2015 MEDIA KIT
This year, more than 3 Million visitors will
come to Greater Palm Springs and spend
over $1 Billion. Capture this spending power
with the No. 1 visitors’ guide, serving more
than 350 high-visitor-traffic areas.
2
GUIDE
GUIDE
the
THE GUIDE MEDIA KIT 2015
THE GUIDE
THE GUIDE by Palm Springs Life
The No. 1 way to reach the Greater Palm Springs visitor, plus the high-demographic full- and part-time
Coachella Valley resident.
As the OFFICIAL VISITORS GUIDE of the greater Palm Springs CVB, The Guide circulates more than
70,000 printed copies monthly, with the largest circulation (CVC audited) of any publication serving the cities
of the Coachella Valley.
Greater Palm Springs will host more than 3 MILLION visitors this year. This equals 250,000 visitors per month
or about 8,300 per day. They will look for accommodations, restaurants, shops, art, entertainment, golf, tours,
theatre and more. The Guide is the perfect opportunity to capture the visitor while they are here spending.
NEWSSTAND
CONCIERGE
CAB
HOTEL
Your ad in the The Guide delivers to the visitor, plus the full- and part-time desert resident,
through the effective combination of . . .
25,000 Additional Out-of-Market Copies!
The September Annual Edition of The Guide will be customized and combined with the
Greater Palm Springs Convention and Visitors Bureau Annual Guide. This means your advertisement in
the September Annual The Guide will also be in the 25,000 copies of the GPSCVB's customized
copies that distributes in January. The GPSCVB uses their copies as an out-of-market fulfillment piece to
interested transient and group tourism inquiries planning trips to the Palm Springs Desert Resorts. A digital
edition with your ad linked will also be produced and placed on the GPSCVB website all year.
www.palmspringslife.com
3
GUIDE
GUIDE
the
DISTRIBUTION
No other media combination offers more qualified
and targeted readers.
GREAT ER PA LM SPRINGS
ANNUAL DESERT LIVING EDITION
GREAT ER PAL M SPRINGS
SEPTEMBER 2014 | ANNUAL EDITION ✸ DINE | SHOP | PLAY | CALENDAR | MAP
12
Months of Fun
FROM DINING TO SHOPPING,
WE’VE GOT YOUR BEST BETS
Ultimate Spa
Experiences
Exploring on
Foot, Bike, and
Horseback
Must-See Art
Exhibitions
+
+
12
Months of Fun
Ultimate Spa
Experiences
Exploring on
Foot, Bike, and
Horseback
Must-See Art
Exhibitions
A SECTION OF
+
®
WWW.PALMSPRINGSLIFE.COM | WWW.VISITGREATERPALMSPRINGS.COM
A SECTION OF
®
70,000 MONTHLY
THE GUIDE COPIES
(Includes Palm Springs Life Copies)
19,000 MONTHLY
PALM SPRINGS LIFE COPIES
52,500 MONTHLY READERS
70,000 COPIES per month (CVC Audited)
Free at more than 350 high-traffic visitor points
and newsstands throughout Greater Palm Springs
Bound monthly in each issue of Palm Springs Life
– 19,000 copies; all newsstand copies throughout
Greater Palm Springs and more than 50
newsstands in Southern California, the
United States and Canada.
As the Official Visitors Guide of the Greater
Palm Springs Convention and Visitors Bureau,
The Guide is exclusively placed in all convention
delegate packets served by the CVB.
Bonus
The September Annual Desert Living
Edition and The Guide hardbound edition are placed
and maintained in 20,426 hotel rooms, timeshares,
professional offices and beauty salons all year.
295,000 Total
readership/copies each month
4
25,000
E-SUBSCRIBERS (DIGIMAG)
200,000 unique visitors monthly
WWW.PALMSPRINGSLIFE.COM
COP I ES
Hotels. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20,700
Convention and Visitors Bureau . . . . . . . . . . 2,500
Restaurants. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5,600
Real Estate Offices, Leasing Agents . . . . . . . 6,600
Country Clubs and RV Parks
Retail Outlets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,400
Chambers of Commerce, City Halls. . . . . . . 1,600
and City Departments
Airports, Rental Car Locations. . . . . . . . . . . . 4,900
Taxi Cabs
Tourist Attractions. . . . . . . . . . . . . . . . . . . . . . . . . . . . 700
Hospitals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 800
Art Galleries and Museums . . . . . . . . . . . . . . . . . . 700
Special Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 600
Palm Springs Life Magazine. . . . . . . . . . . . . 18,900
Total Distribution* . . . . . . . . . . . . 70,000
*As reported by CVC Audit ending December 31, 2013
GUIDE
GUIDE
the
LOCAL
A DV ERTI S I NG RATES
MONTHLY ISSUE | 4-Color
Full-page 2/3 page 1/2 page 1/3 page 1/6 page 1/12 page (Black & White)
12x 8x 4x 1x
$4,185 $3,350 $2,805 $2,095 $1,465 $665 $4,550 $3,640 $3,050 $2,275 $1,595 $740 $4,755 $3,805 $3,190 $2,380
$1,665 $780 $4,965
$3,975
$3,330
$2,485
$1,740
$820
COVERS | 4-Color
Inside Front | cover 2 Inside Back | cover 3 Back | cover 4 12x 8x 4x 1x
$5,650 $5,025 $6,280 $6,145 $5,460 $6,825 $6,420 $5,710
$7,135 $6,705
$5,960
$7,450
SEPTEMBER CUSTOM CONTENT 12x 8x 4x (two photos included)*
2-Page (250 words max)
Full-page (125 words max)
$9,540 $10,900 $11,435
2/3 page (75 words max)
$7,635 $8,720 $9,150 1/2 page (50 words max)
$6,395 $7,305 $7,665 1/3 page (35 words max)
$4,770 $5,450 $5,720 1/6 page (20 words max)
$3,340 $3,815 $4,005 COVERS Inside Front | cover 2 Inside Back | cover 3 Back | cover 4 12x $12,880 $11,450 $14,310 8x $14,715 $13,080 $16,350 4x $15,440 $13,725
$17,155 1x
$12,330
$11,970
$9,580
$8,020
$5,985
$4,190
1x
$16,160
$14,365
$17,955
* If additional photos are needed, add $500.
* Custom content ad is for September only. For additional months, a display ad is required.
* See page 10 for more details
(CVB Members receive an additional 7% discount off rates.)
5
GUIDE
★JACKALOPE RANCH
80400 Hwy. 111, IN 760-342-1999
www.thejackaloperanch.com
A true destination
experience located on
the
6.5 acres, this
multifaceted lodge is
surrounded by
beautifully manicured
grounds, gardens, water
features, and art.
Authentic California
Ranch cuisine and
classic barbecue dining.
Indoor saloon, outdoor palapa bar, and evening
entertainment. Best happy hour. The premier group and
wedding venue in the valley. (F/22)
GUIDE
hippest restaurant. We
provide a captivating
dining experience.
Menu options are many,
value-priced and quality
is always high. Generous
portions are prepared
with the freshest
ingredients and a dash
of innovation from award-winning chefs. Our exciting bar
area features the best happy hour, 12 hours long! (H/9)
★THE MIRAGE BISTRO
@ WALLY'S DESERT TURTLE
71775 Hwy. 111, RM 760-568-9321
www.themiragebistro.com
The Mirage Bistro is the
sister restaurant to the
renowned Wally's
Desert Turtle
Restaurant in Rancho
Mirage. The
European-style glass
enclosed terrace with
arched lit ceilings offers
views of the
surrounding mountains.
Mirage Bistro serves light, healthy, moderately priced
California cuisine with a distinctive continental flair.
Located adjacent to the entrance to Wally's, the Mirage
Bistro serves dinner nightly, with Friday Fashion Show
Luncheon in season. Text WALLYS to 90947 and
receive mobile offers from us. (H/16)
PRINT + ONLINE COMBO
Babe's Bar-B-Que & Brewhouse, The River at Rancho
Mirage, 71800 Hwy. 111, RM 760-346-8738 Famous for barbecue styles from every part of the world and ice-cold,
award-winning microbrews. www.babesbbque.com (H/16)
THE GUIDE
Californian
The Guide Premium Listing includes:
• One 4-color photo
• Production included
• Online Listing
★INDIAN WELLS GOLF RESORT
RESTAURANT AND BAR
44500 Indian Wells Ln., IW 760-834-3800
www.iwclub.com
The Indian Wells Golf
Resort Restaurant and
Bar at the award-winning
Indian Wells Golf Resort,
just 20 minutes from
Palm Springs, features
innovative desert
modern architecture and
a dazzling array of
upscale amenities to
enrich your Indian Wells
experience. Enjoy Executive Chef Cale Falk’s local
farm-to-table offerings along with local craft beers,
cocktails, and the valley's most spectacular views. (G/19)
bluEmber, Omni Rancho Las Palmas Resort & Spa,
41000 Bob Hope Dr., RM 760-568-2727 Embodies the
Palm Springs experience at every turn with an inventive spin on Californian cuisine.
www.rancholaspalmas.com (I/21)
PALMSPRINGSLIFE .COM
★CIELO
Morongo Casino Resort & Spa, 49500 Seminole Dr.,
CA 888-667-6646 Enjoy fine dining, Pacific seafood,
and steak with spectacular views from the 27th floor.
Open seven days from 5 p.m. www.morongo.com (E/6)
an American/
international menu
catering to all your
needs. Live music and
dancing till 2 a.m. seven
nights
a week. DJKIT
THE GUIDE
MEDIA
upstairs at the Loft. $5
1/2-lb. certified fresh
Angus beef burgers, $8 with fries and a Village Idiot
Craft Brew. $2 beers and $3 bites during happy hour.
Four indoor/outdoor bars. Huge patio overlooking
famous Palm Canyon Dr. Come dance under the stars;
go where the locals go. Text VILLAGEPUB to 90947
to receive mobile offers from us. (H/9)
LIVE 2AM
MUSIC 7days
2015
Citron, Viceroy Palm Springs, 415 S. Belardo Rd., PS
760-318-3005 Eclectic California modern cuisine.
Poolside, pavilion, and indoor restaurant dining.
www.viceroypalmsprings.com (H/11)
Daily Grill, 73061 El Paseo, PD 760-779-9911 Tantalize
your senses with every meal. Unique appetizers, crisp
salads, fresh seafood, Angus beef, and desserts.
www.dailygrill.com (I/17)
lunch, and dinner. www.marriott.com/pspbr (H/9)
$350 per
month/$4,200
per year
The Fairway
Café, Doral Desert Princess
Resort,
• Business name, address, contact information, and website
• 50 words of descriptive copy
@ THE
LOFT
PREMIUM
COMBO
Date, Renaissance
Palm Springs, 888 E. Tahquitz
Canyon Way, PS 760-322-6000 Upscale restaurant
includes
Premium
Listing
+ Online
with modern California
cuisine. Open
for breakfast,listing
CAPTURE
THEM
WHILE
THEY’RE HERE.
★ACQUA PAZZA
CALIFORNIA
BISTRO
The River at Rancho Mirage, 71800 Hwy. 111, Ste.
A167, RM 760-862-9800
www.acquapazzabistro.com
Winner of seven Best of
the Valley awards for
Breakfast, Brunch,
Dinner Deal, Family
Restaurant, Happy Hour,
Outdoor Dining, Late
Night Dining, and Best
Chef. Dine inside in
air-conditioned comfort,
or enjoy the stunning
mountain views from
our beautiful riverside terrace. We offer generous
portions at reasonable prices in an atmosphere everyone
will enjoy. (H/16)
FOOD
67967 Vista Chino, CC 760-322-7000 Casual setting,
Less than
12xpatio,
willseasonal
be charged
$950
for
outdoor
special buffets,
Sun. brunch,
two lounges, and poolside service.
September
Listing
Combo
www.doralpalmsprings.com (F/11)
★MORGAN'S IN THE DESERT
La Quinta Resort & Club and PGA West, 49499
Eisenhower Dr., LQ 760-564-7600, 800-598-3828
www.morgansinthedesert.com
Morgan’s in the Desert,
a signature desert
restaurant spearheaded
by James Beard Award
winner Jimmy Schmidt.
Morgan’s in the Desert
offers one of the most
acclaimed dining options
in Southern California
and, in four short years,
has become a popular
favorite among Coachella Valley residents. (I/21)
The Grove Artisan Kitchen, Miramonte Resort & Spa,
45000 Indian Wells
Ln., IW 760-341-7200 Farm-toLISTING
CATEGORIES:
table cuisine featuring organic produce, ranch-raised
fresh Pacific seafood, and house-made pastas.
• meats,
Restaurants
www.miramonteresort.com (F/22)
Highway, Ace Hotel & Swim Club, 701 E. Palm
• King's
Accommodations
Canyon Dr., PS 760-325-9900 We took the old Denny's
and unearthed a cool, desert-inspired road• restaurant
Arts
side
diner. www.acehotel.com/palmsprings/dining (I/10)
Lantana, Hyatt Regency Indian Wells Resort & Spa,
• Casinos
44600 Indian Wells Ln., IW 760-341-1000 Signature
restaurant. Dine inside or on terrace overlooking
• Events
Weddings
Indian Wells&Golf
Resort courses and mountains.
www.indianwells.hyatt.com (F/21)
• Nightlife
The Lobby Bar, JW Marriott Desert Springs Resort &
Spa, 74855 Country Club Dr., PD 760-341-2211 Lounge
• Play
- includes
Golf/Tee
and experience
the epicenter
of activity.Times
A stylish
★THE NEST
75188 Hwy. 111, IW 760-346-2314
www.gotothenest.com
Since 1965, The Nest
has been Indian Wells’
iconic eatery and place
for entertainment.
Enjoy their classic
favorites and
contemporary
Mediterranean/
California cuisine. Stay
for the fun with Tim
Burleson at the piano
bar 8 p.m.-midnight Tues.-Sat. and Kevin Henry 6:308 p.m. Wed.-Sat. and 7 p.m.-midnight Sun.-Mon. Early
bird dinners 4:30-6:30 p.m. nightly, happy hour 4-7 p.m.
includes $6 bar menu. Local’s Night Thurs. night,
happy hour all night. (G/19)
REACH THEM BEFORE THEY ARRIVE.
A PalmSpringsLife.com listing includes:
• Three 4-color photos, business description
haven for socializing, dining, and relaxation.
www.desertspringsresort.com (G/17)
• Shopping
Oasis Bar & Grille, JW Marriott Desert Springs Resort
& Spa, 74855
Country Club Dr., PD 760-341-2211 Enjoy
• Spas
& Beauty
a healthy wrap or traditional burger poolside. Listen
to the lively
music while sipping frozen tropical drinks.
• Real
Estate
No shirt. No shoes. Great service.
www.desertspringsresort.com (G/17)
• Visitor
Information
★PEAKS RESTAURANT
Palm Springs Aerial Tramway Mountain Station, One
Tram Way, PS 760-325-4537 Contemporary California
cuisine. Spectacular views combined with delectable
food provide the perfect dining experience.
www.pstramway.com (G/18)
POM, Fantasy Springs Resort Casino, 84245 Indio
Springs Pkwy. (I-10 and Golf Center Pkwy.), IN
760-342-5000, 800-827-2946 California cuisine fusing
flavors of Italy and Latin America. Barbecue night Tues.
Italian night Thur. www.fantasyspringsresort.com (D/24)
1
• Unlimited copy
g154 WWW.PALMSPRINGSLIFE.COM | SEPTEMBER 2013
• Business name, address, contact
information, and map
• Link to your company website
• Indexing by city, category, and feature
• Point-and-click updating anytime
• Highlighted in categorized search results
Get both for only
$350 per month!
(4-month minimum)
Less than 12x will be charged
$950 for September Listing Combo
6
2
3
(CVB Members receive an additional 7% discount off rates.)
GUIDE
Eats. Since 2009, Trio
has generated
recognition as one of
Palm Springs’ top
restaurants. Voted “Top
100 Hot Spots” in the
U.S. by OpenTable. Trio
is where the locals hang
out. The key to our
popularity is the
consistency of our food and that it is well priced. (H/9)
IW-Indian Wells; LQ-La Quinta; ME-Mecca; MV-Morongo
Valley: PD-Palm Desert; PS-Palm Springs; RM-Rancho
Mirage; TE-Temecula; TH-Thermal; TP-Thousand Palms
< LETTER/NUMBER in parenthesis “(A/6)” found at
the end of eachthe
directory listing below corresponds
with the locator map on pages 10 & 11.
GUIDE
Restaurants
Alternative / Pop-Up Dining
PS Underground. LIGHT is an avant-garde dinner event
by PS Underground. A culinary rave for adults. Friday
and Saturday nights in season. www.lightps.net
THE GUIDE LISTINGS
American
HVICKY’S OF SANTA FE
HJOHNNY ROCKETS
45100 Club Dr., IW 760-345-9770
www.vickysofsantafe.com
Where to Go and Who
to Know in Indian Wells
... it’s Vicky’s of Santa Fe.
Known for generous
portions, reasonable
prices, and high energy
live music. Dining rooms
open 5:30-10 p.m.
Happy hour daily
4:30-6:30 p.m. Live
music nightly till close.
See desert favorites like John Stanley King, Pat Rizzo,
Lizannincluded)
Warner, Sunday’s JazzTime ... and special events
not
March 9 Joanne Tatham and March 30 Wesla Whitfield.
Open every day. (G/20)
year
71885 Hwy. 111, (Across from The River), RM
760-674-3120, www.johnnyrockets.com
TI ER 1 An all-American favorite
place where guests can
sit back, relax, and savor
BASIC LISTING
1/3-pound hamburgers
• Name made of fresh, never
100 percent farm• Address frozen
raised beef, American
fries and premium
• Phone number
shakes or flavored soda
• Website pops. We also offer
• 15 words happy hour specials, like
$3 draft beer and discounted movie tickets with
• 4pet-friendly
times minimum
purchase. Plus, our
patio is open (September
year-round.
Join us every day for our 2 for $20 meal.
THE GUIDE |
Escena Lounge
& Grill,
1100 Clubhouse
View KIT
Dr., PS 2015
THE
GUIDE
MEDIA
760-992-0002 Delectable California-fusion cuisine, eyepopping design, and stunning views. Breakfast, lunch,
dinner, special events. www.escenagrill.com (F/10)
Georgie’s Alibi Azul, 369 N. Palm Canyon Dr., PS
760-325-5533 This tapas-inspired lounge and patio offers
the highest-quality food and cocktails. Spectacular views.
www.alibiazul.com (H/9)
Grind Brgr Bar, 262 S. Palm Canyon Dr., PS
760-325-5200 Natural, healthy burgers and other delights; 100 percent natural grass-fed beef, ground fresh
daily. www.grindburgerpalmsprings.com (H/9)
Kaiser Grille Palm Springs, 205 S. Palm Canyon Dr., PS
760-323-1003 Award-winning cuisine featuring all-natural
steaks, chops, seafood, pasta, and chicken. Lunch, dinner,
and happy hour. www.kaisergrille.com (H/9)
HTHE MEERKAT CAFÉ
The Living Desert, 47900 Portola Ave., PD 760-346-5694
Gourmet lunch specials, salads, hot and cold deli
sandwiches, seasonal soups, date shakes and desserts.
www.livingdesert.org (I/18)
march 2015
Palms Café, Omni Rancho Las Palmas Resort & Spa,
41000 Bob Hope Dr., RM 760-568-2727 Fresh breads,
pastries, salads, sandwiches, kids’ pails, and brick-oven
pizzas. www.rancholaspalmas.com (H/18)
The Directory
$75 per month/$900 per
HPLATE | GLASS
menu of seasonally fresh entrées and made-from-scratch
favorites. The service is warm, friendly.
www.eatatelmers.com (J/12)
301 N. Palm Canyon Dr., Ste. 200, PS 760-322-2322
www.plate-glass.com
T I ER 2 Join us at Plate | Glass
for an array of
mouthwatering pastries
and savory
beginnings
EXTENDED
LISTING
for breakfast, small
• Name
< ADVERTISERS
marked with aflavorful
H can beplates
foundat
inlunch
dinner,
and
The Guide, Palm Springs Life,and
Fashion
Week
El Paseo
•
Address
delectable
desserts any
Program, or the McCallum Theatre
Program.
time, paired
with craft
• Phone CA-Cabazon;
number
< CITY ABBREVIATIONS:
CC-Cathedral
cocktails,
beer, and
wine
City; CO-Coachella; DHS-Desert
Hot Springs;
IN-Indio;
• Website
forME-Mecca;
a happy ending,
all
IW-Indian Wells;
LQ-La Quinta;
MV-Morongo
with spectacular
mountain
(H/9)
Valley: PD-Palm
Desert;views!
PS-Palm
Springs; RM-Rancho
Bellatrix Restaurant & Wine Bar, Classic Club, 75200
Classic Club Blvd., PD 760-601-3690 Open to the
public for lunch, happy hour, dinner, and special events.
www.classicclubgolf.com (E/17)
Pinocchio in the Desert, 134 E. Tahquitz Canyon Way,
PS 760-322-3776 Casual, romantic indoor and outdoor
dining in downtown Palm Springs. Open for breakfast,
lunch, and cocktails. www.pinocchiops.com (H/9)
Pinzimini, The Westin Mission Hills Golf Resort &
The Bistro, Fantasy Springs Resort Casino, 84245
Spa, 71333 Dinah Shore Dr., RM 760-770-2150 Dine at
Indio Springs Pkwy. (I-10 at Golf Center Pkwy.), IN
Pinzimini at the Westin Mission Hills Golf Resort &
760-238-5654, 800-827-2946 A classy eatery featuring
Spa, featuring Tuscan-style, Italian-inspired cuisines.
an exhibition kitchen and sushi bar. Enjoy steak, scallops,
www.pinziminipalmsprings.com
(F/14)
HELMER’S BREAKFAST-LUNCH-DINNER
HTRIO
RESTAURANT
and
more. www.fantasyspringsresort.com
(B/24)
707 N. Palm Canyon Dr., PS 760-864-TRIO (8746)
1030 E. Palm
Canyon
Dr., PS 760-327-8419
Voted
the &
Rockwood
Grill,
JW Marriott
Desert Springs
Resort
Burgers
& Beer, 72773 Dinah Shore Dr., Ste. 101,
www.triopalmsprings.com
2013/2014
“Best ofClub
the Best”
breakfast
in Coachella
Valley
Spa,
74855 Country
Dr., PD
760-341-2211
Southern
RM 760-202-4522 Enjoy “the best burgers
in
town.”
Where Palm Springs
by Palm cuisine
Springsfor
Lifebreakfast,
readers. Featuring
extensive
California
lunch, andandinner.
BeautiDrink, relax, and watch your favoriteEats.
sports
on
TV.
Since 2009, Trio
seasonally fresh entrées and made-from-scratch
fulmenu
views.ofwww.desertspringsresort.com
(G/17)
www.burgersandbeer.com (E/15) has generated
favorites. The service is warm, friendly.
HSERRANO
CAFÉ
•
35
words
of
copy
recognition
Cava, Renaissance Indian Wells Resort
& Spa, as one of
Morongo Casino, Resort & Spa, 49500 Seminole Dr., CA
Palm Springs’
top
44400
Indian
Wellsthe
Ln., month
IW 760-773-4444
California
< LETTER/NUMBER
in parenthesis
“(A/6)”
found
atwill receive
• September
advertisers
Tier
2 free
they
advertise
HPURPLE
ROOM
RESTAURANT
AND
STAGE
888-667-6646
Serving up daily specials and classic Amerirestaurants.
Voted “Top
end of each
below
corresponds
fresh flavors and extensive California
wine choices
Club the
Trinidad,
1900directory
E. Palmlisting
Canyon
Dr.,
PS
Escena
& hours.
Grill, 1100
Clubhouse View(E/6)
Dr., PS
can
cuisine.Lounge
Open 24
www.morongo.com
• 4map
times
minimum
(September not
included)
100Mountains.
Hot Spots” in the
with the locator
on pages
10 & 11.
with stunning
views of the Santa Rosa
760-322-4422,
purpleroompalmsprings.com
760-992-0002 Delectable California-fusion cuisine, eyeU.S. by OpenTable. Trio
Splash Grill, Omni Rancho Las Palmas Resort & Spa,
www.renaissanceindianwells.com (G/20)
Purple Room Restaurant
popping design, and stunning views. Breakfast, lunch,
is where the locals hang
41000 Bob Hope Dr., RM 760-568-2727 Ideal sunny
and Stage is a fun,
dinner, special events. www.escenagrill.com (F/10)
Cello’s, 35943 Date Palm Dr., CC 760-328-5353
Anour
$95 per month/$1,140
per year
out. The key to
spot serving juicy burgers and cool tropical drinks.
intimate, friendly place
award-winning lively urban eatery where
diners
chat
popularity
is the
Georgie’s Alibi Azul, 369(H/16)
N. Palm Canyon Dr., PS
www.rancholaspalmas.com
A l t e r n a t i v e / Pwhere
o p -the
U plocals
D ihang
ning
table
to table and
thefood
dishes
twist.(H/9)
consistency
of our
andhave
thataitdistinctive
is well priced.
760-325-5533 This tapas-inspired lounge and patio offers
Built in 1960,
it is event
PS Underground. LIGHT is anout.
avant-garde
dinner
The Terrace Restaurant, Hilton Palm Springs Resort,
www.cellosbistro.com (G/13)
the highest-quality food and cocktails. Spectacular views.
theadults.
original
Rat
by PS Underground. A culinaryone
raveoffor
Friday
400 E. Tahquitz Canyon Way, PS 760-320-6868 Unparalwww.alibiazul.com (H/9)
Cliffhouse Grill & Bar, 78250 Hwy. 111, LQ 760-360-5991
hangouts. Today it
and Saturday nights
in season.
www.lightps.net
leled service is our trademark. Contemporary menu and
T I ER
3 Pack
Great food and drink at historic Point Happy. Distinctive
offers amazing food,
Grind Brgr
262 S. Palm Canyon Dr., (H/11)
PS
poolside
view. Bar,
www.hiltonpalmsprings.com
menu showcasing fresh ingredients uniquely prepared.
American
great happy hour,
760-325-5200 Natural, healthy burgers and other deTommy
Bahama
Restaurant,
Bar,
and
Store,
The
www.laquintacliffhouse.com
(G/20)
PREMIUM
LISTING
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late-night
dining
music,
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lights; 100 percent natural grass-fed beef, ground fresh
< ADVERTISERS marked with a H can be found in
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HTRIO
Gardens
on ElRESTAURANT
Paseo, 73595 El Paseo, Ste. 2200,
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Life,Canyon
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El Paseo
71885 Hwy. 111,•(Across
Theentertainment,
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Cuisine,
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N. Palm
Dr., PS
daily.
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(H/9)
Namefrom live
707 N. Palm Canyon
Dr.,
760-864-TRIO
(8746)
1030 E. Palm Canyon Dr., PS 76
PD 760-836-0188
The food
is PS
tropical
in flavor with
Program,
or the McCallum Theatre Program.
variety of dinner shows.
760-674-3120, www.johnnyrockets.com
760-832-6526
www.dishcreativecuisine.com
(G/8)
www.triopalmsprings.com
2013/2014 “Best of the Best” br
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Grillefrom
Palm
Springs,
205
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hints
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half-price
bar bites.
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all-American
favorite
Where
Palm
Springs
by Palm Springs Life readers. F
760-323-1003 Award-winning
www.tommybahama.com
(I/20) cuisine featuring all-natural
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to KnowHot
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Indian Wells
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guests can
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2009,
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menu of seasonally fresh entré
IW-Indian Wells; LQ-La Quinta;
ME-Mecca;
MV-Morongo
• Phone number
steaks,
chops,
seafood,
pasta,
and
chicken.
Lunch,
dinner,
...
it’s
Vicky’s
of
Santa
Fe.
has generated
favorites. The service is warm,
Valley: PD-Palm Desert; PS-Palm Springs; RM-Rancho
and
happy
hour.
www.kaisergrille.com
(H/9)
Known
for
generous
recognition as one of
• Website 1/3-pound hamburgers
portions,
reasonable
made of fresh, never
HTHE MEERKAT CAFÉ Palm Springs’ top
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prices,
and
high
energy
• 50 words of
copy
restaurants.
Voted
“Top
frozen 100 percent farmthe end of each directory listing below corresponds www.palmspringslife.com
The Living Desert, 47900 Portola
Ave.,
PD 760-346-5694
| march
2015
| the guide g35Escena Lounge & Grill, 1100
live music.
100and
Hotcold
Spots”
in the
with the locator map on pages
10 & 11.Dining rooms
raised beef, American
Gourmet lunch specials, salads, hot
deli
760-992-0002 Delectable Cal
• Photo
open
5:30-10
p.m.
U.S.
by
OpenTable.
Trio
fries and premium
sandwiches, seasonal soups, date shakes and desserts.
popping design, and stunning
is
where
the
locals
hang
Happy
hour
daily
shakes or flavored
soda
• 4 times minimum
(September
not included)
dinner, special events. www.es
out. The key to our
4:30-6:30
p.m.
Live
pops. We also offer
popularity is the
Georgie’s Alibi Azul, 369 N. P
A
l
t
e
r
n
a
t
i
v
e
/
P
o
p
U
p
D
i
n
i
n
g
music
nightly
till
close.
happy hour specials, likeper year
$325 per month/$3,900
consistency of our food and that it is well priced. (H/9)
760-325-5533 This tapas-inspir
See desert
like John
Stanley
King, Pat Rizzo,
PSfavorites
Underground.
LIGHT
is an avant-garde
dinner event Palms Café, Omni Rancho Las Palmas Resort & Spa,
$3 draft beer and discounted movie tickets with
the highest-quality food and c
41000
Bob
Hope
Dr.,
RM
760-568-2727
Fresh
breads,
Lizann
Warner,
Sunday’s
JazzTime
...
and
special
events
by
PS
Underground.
A
culinary
rave
for
adults.
Friday
Less
than
12x
will
be
charged
$900
for
September
Listing
Combo
purchase. Plus, our pet-friendly patio is open year-round.
www.alibiazul.com (H/9)
pastries,
salads,
sandwiches,
kids’
pails,
and
brick-oven
and
Saturday
nights
in
season.
www.lightps.net
March
9
Joanne
Tatham
and
March
30
Wesla
Whitfield.
Join us every day for our 2 for $20 meal.
Grind Brgr Bar, 262 S. Palm C
pizzas. www.rancholaspalmas.com (H/18)
Open every day. (G/20)
THE GUIDE |
march 2015
The Directory
Restaurants
Restaurants
American
HPLATE | GLASS
www.plate-glass.com
Join us at Plate | Glass
for an array of
mouthwatering pastries
and savory beginnings
for breakfast, small
flavorful plates at lunch
and dinner, and
delectable desserts any
time, paired with craft
cocktails, beer, and wine
for a happy ending, all
with spectacular mountain views! (H/9)
HJOHNNY ROCKETS
Bellatrix71885
Restaurant
Wine Bar,
Club,RM
75200
Hwy. 111,&(Across
fromClassic
The River),
Classic Club
Blvd., PD www.johnnyrockets.com
760-601-3690 Open to the
760-674-3120,
public for lunch, happy hour, dinner, and
events.
Anspecial
all-American
favorite
www.classicclubgolf.com (E/17)
place where guests can
The Bistro, Fantasy Springs Resort Casino,
84245
1/3-pound hamburgers
Indio Springs Pkwy. (I-10 at Golf Centermade
Pkwy.),
IN never
of fresh,
760-238-5654, 800-827-2946 A classy eatery
frozen featuring
100 percent farman exhibition kitchen and sushi bar. Enjoy
steak,
scallops,
raised
beef,
American
and more. www.fantasyspringsresort.com
fries(B/24)
and premium
HVICKY’S
OFDesert,
SANTA
Pinocchio
in the
134FE
E. Tahquitz Canyon Way,
Club Dr.,
IW 760-345-9770
PS 45100
760-322-3776
Casual,
romantic indoor and outdoor
dining in downtown Palm Springs. Open for breakfast,
Where to Go
and Who
lunch, and cocktails. www.pinocchiops.com
(H/9)
to Know in Indian Wells
Pinzimini, The Westin Mission Hills
Resort
& Fe.
... it’sGolf
Vicky’s
of Santa
Known for generous
Spa, 71333 Dinah Shore Dr., RM 760-770-2150
Dine at
portions,
reasonable
Pinzimini at the Westin Mission Hills Golf Resort &
prices, and cuisines.
high energy
Spa, featuring Tuscan-style, Italian-inspired
live music. Dining rooms
www.pinziminipalmsprings.com (F/14)
open 5:30-10 p.m.
HappySprings
hour daily
Rockwood Grill, JW Marriott Desert
Resort &
p.m.Southern
Live
Spa, 74855 Country Club Dr., PD 4:30-6:30
760-341-2211
music
nightly
till
close.
California cuisine for breakfast, lunch, and dinner.
Beautidesert
favorites like John Stanley King,
Pat Rizzo,
ful See
views.
www.desertspringsresort.com
(G/17)
Lizann Warner, Sunday’s JazzTime ... and special events
HSERRANO
CAFÉ
March 9 Joanne
Tatham and March 30 Wesla Whitfield.
Open every
day.Resort
(G/20) & Spa, 49500 Seminole Dr., CA
Morongo
Casino,
shakes or flavored7%
soda discount off rates.)
(CVB Members
receive
anShore
additional
Burgers &
Beer, 72773 Dinah
Dr.,
Ste. 101,
pops. We also offer
HPURPLE ROOM RESTAURANT AND STAGE
Club Trinidad, 1900 E. Palm Canyon Dr., PS
760-322-4422, purpleroompalmsprings.com
RM 760-202-4522 Enjoy “the best burgers
in hour
town.”
happy
specials, like
Drink, relax,
andbeer
watch
your
favoritemovie
sportstickets
on TV.
$3 draft
and
discounted
with
www.burgersandbeer.com
(E/15)
purchase. Plus, our pet-friendly patio is open year-round.
Join us every
day for
our 2Resort
for $20&meal.
Cava, Renaissance
Indian
Wells
Spa,
44400 Indian Wells Ln., IW 760-773-4444 California
HPLATE
|
GLASS
fresh flavors and extensive California wine choices
with stunning views of the Santa Rosa Mountains.
888-667-6646 Serving up daily specials and classic AmeriRestaurant
& Wine
Bar, Classic Club, (E/6)
75200
canBellatrix
cuisine. Open
24 hours.
www.morongo.com
Classic Club Blvd., PD 760-601-3690 Open to the
760-325-5200 Natural, healthy
lights; 100 percent natural gra
daily. www.grindburgerpalmsp
Kaiser Grille Palm Springs, 2
760-323-1003 Award-winning c
steaks, chops, seafood, pasta,
and happy hour. www.kaisergr
HTHE MEERKAT CAFÉ
The Living Desert, 47900 Port
Gourmet lunch specials, salad
sandwiches, seasonal soups, d
Palms Café, Omni Rancho La
41000 Bob Hope Dr., RM 760pastries, salads,
7 sandwiches, k
pizzas. www.rancholaspalmas.c
Pinocchio in the Desert, 134
PS 760-322-3776 Casual, roma
GUIDE
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70,000 Combined Copies. Palm Springs Life’s The Guide is a comprehensive reference for where to shop and what
to do in the Palm Springs Desert Resorts. Each monthly issue includes full-color maps, compelling service editorial, and
a special dining section highlighting your restaurant’s spread, which includes location map, restaurant chart, and a
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ANNUAL HARDBOUND HOTEL EDITION AND SOFTCOVER SUBSCRIBER & NEWSSTAND EDITION
43,000 Combined Copies. For more than 35 years, the Palm Springs Life September Annual Desert Living hotel
hardbound publication has produced outstanding sales-building results for our advertisers. More than 24,000
hardbound copies are placed and maintained in over 20,426 hotel rooms, timeshares, and condos, plus 2,000
in professional offices, salons and other lifestyle venues. 19,000 softcovers are mailed to subscribers and sold on
newsstands, in gift shops, and at bookstores throughout the year. 3.2 MILLION potential readers!
DIGITAL EDITION OF PALM SPRINGS LIFE
Each month Palm Springs Life is created in a digital turn-page edition. This high-impact, dynamic digital edition is emailed
to over 2,500 paid opt-in subscribers. All restaurant spreads and advertisements in the digital edition are hotlinked to
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ONLINE
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page views per year and an average of 200,000 unique visitors per month! (Source: Web Trends 2012 traffic report.)
BONUSES
Receive a Premium Listing on palmspringslife.com for an entire year and Premium Lising in September The Guide!
PERSONALIZED CONCIERGE BOOK
Personally embossed with the concierge name and the Desert Resorts Concierge Association logo, Palm Springs Life’s
Concierge Book is placed in hotel lobbies, resorts, and country clubs supplementing their concierge services. This easy-to-use
book is gifted to the concierge to use throughout the year when servicing their guests. Distributed to 47 DRCA Concierges.
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Let your advertising dollars work all year long!
2015
®
JULIANNE
Moore
WHERE TO EAT
YOUR DINING DILEMMAS SOLVED
THE PALM SPRINGS INTERNATIONAL
FILM FESTIVAL WELCOMES THE
OSCAR FRONT-RUNNER TO TOWN
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DINE OUT
Affluent Palm Springs Life readers and important desert visitors with information tailored to help them make smart
dining decisions. Dine Out can help you reach them! The editorial includes categorical listings of Coachella Valley
restaurants, easy-to-use maps and charts, and feature stories including: innovative chefs, Restaurant profiles, and
Epicurean trends.
special promotional feature
CATALAN
MEDITERRANEAN CUISINE
CATALAN
INSPIRED BY THE FOOD & CULTURE OF SPAIN, ITALY & CALIFORNIA
By Rat autatur | Photography by Aspero Doloratur
I
ere a archiliquae nam
inusam et hitios et ut
hil imodi undandit,
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sectibus mi, voluptas sae. Et
inihillaute que cum cus vel
maionseri cum excestion eaquo bero deriant. Rat autatur
aliberum suntorest, si simint
ipsandant, nimusam rem
I
hil imodi undandit,
saes eum harum lab
resciis voluptat. Anis ipiet
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dolore dio.
Catalan Restaurant,
70026 Highway 111, Rancho
Mirage, 760-770-9508,
www.catalanrestaurant.com
dolore dio.
Catalan Restaurant,
Mirage, 760-770-9508,
DINING COMBO RATES
Please contact your
sales representative for
more information.
44
www.visitgreaterpalmsprings.com
44
45
Two page spread
CUSTOM FRAME DISPLAY
DINE OUT
45
— Full page
CATALAN
Purchase the combination package and get a
I
hil imodi undandit,
saes eum harum lab
complimentary custom-framed version of your
dolore dio.
Catalan Restaurant,
Mirage, 760-770-9508,
restaurant’s editorial and photography to brand
your restaurant along with Palm Springs Life.
44
45
9
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SEPTEMBER CUSTOM CONTENT ADVERTISING
Palm Springs Life is pleased to introduce a new format for the 2015 September The GUIDE. In an effort to better
tell Greater Palm Springs’ story to visitors, we are offering members the opportunity to secure custom editorial
content in The GUIDE. This content-only format allows for a strategic continuity that will keep the reader focused
on and engaged in the images and stories that bring Greater Palm Springs to life.
WHAT IS CUSTOM CONTENT?
Custom content is editorial coverage that is customized to a client’s specific promotional needs. We no longer will
take your display ads and place them in the magazine between editorial stories written by our writers. Instead,
we are now giving you the chance to BE THE STORY. You will have the opportunity to work with the magazine’s
editorial staff to develop an editorial piece (complete with photos supplied by you) that captures and promotes
your company and your message. You reserve the opportunity to review, edit, and approve your content prior
to print. Custom content will be seamlessly integrated into the magazine, and will blend organically with the
magazine’s main editorial features celebrating all that Greater Palm Springs has to offer.
WHY CUSTOM CONTENT?
We’re maximizing the impact of your real estate in our annual The GUIDE. Custom content allows you to forge
a strong and meaningful relationship with the Greater Palm Springs visitor by presenting your brand or product
through an editorial lens, creating an emotional connection with our receptive readers. Establishing this emotional
connection will inspire readers to react and act on your message.
CONFIRMING PARTICIPATION IS SIMPLE
1. You decide how much editorial space you would like to reserve.
Cost to participate includes writing, editing, design, and production costs.
2. A Palm Springs Life sales rep and editor will contact you to discuss the direction of your editorial feature.
3. Two photo shots are included. If additional images are needed over and above the two photo shots that are included, there will be an extra charge. If you choose to supply your own photos, please be sure they are high-resolution (300 dpi) images (photo credits will be given where applicable).
4. You will receive drafts of the professionally prepared copy and design and will have 3 OPPORTUNITIES to make edits.
You will have the right of final approval on your feature.
10
GUIDE
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SEPTEMBER CUSTOM CONTENT ADVERTISING
CUSTOM CONTENT 12x 8x 4x (two photos included)*
2-Page (250 words max)
Full-page (125 words max)
$9,540 $10,900 $11,435
2/3 page (75 words max)
$7,635 $8,720 $9,150 1/2 page (50 words max)
$6,395 $7,305 $7,665 1/3 page (35 words max)
$4,770 $5,450 $5,720 1/6 page (20 words max)
$3,340 $3,815 $4,005 COVERS Inside Front | cover 2 Inside Back | cover 3 Back | cover 4 12x $12,880 $11,450 $14,310 8x $14,715 $13,080 $16,350 4x $15,440 $13,725
$17,155 1x
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$11,970
$9,580
$8,020
$5,985
$4,190
1x
$16,160
$14,365
$17,955
* If additional photos are needed, add $500.
* Custom content ad is for September only. For additional months, a display ad is required.
CU STO M CONTENT POLICY
All custom content is formatted by the publisher, and will be approved by both the publisher and the client.
All premium content placements are on a first–come basis.
DIVERSE CO-OP OPPORTUNITIES AVAILABLE
Check with your sales rep for mock-ups and pricing.
ISSUE DATE
September 2015, one full year of targeted exposure
SPACE DEADLINE
June 15, 2015
CONTENT APPROVAL DEADLINE
July 15, 2015
Fractional Page
Full Page
11
GUIDE
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SEPTEMBER CUSTOM CONTENT ADVERTORIAL
Hotel Spread
Art Spread
hilton palm springs
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omnient.
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deriant.
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con num que vo minulpa rupiet asi peris
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comni repero quodignni apiet, voluptat.
Et inihillaute que cum cus vel maionseri
cum excestion eaquo bero deriant.
Hilton Palm Springs:
400 E Tahquitz Canyon Way,
Palm Springs, 760-320-6868,
www3.hilton.com
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6
Golf Spread
12
www.visitgreaterpalmsprings.com | www.palmspringslife.com
Spa Spread
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the
AD SPECIFICATIONS
S P ECI F I CATI ONS
D I G I TAL SUBM I SSI ON
AD SIZE
WIDTH
2-Page Spread w/Bleed
Full Page w/Bleed
Trim Size
Live Matter
2/3 Page Vertical
1/2 Page Vertical
1/2 Page Horizontal
1/3 Page Vertical
1/3 Page Square
1/4 Page Vertical
1/6 Page Vertical
1/6 Page Horizontal
17"
11"
8-5/8"
11"
8-3/8"10-3/4"
7-3/8"9-3/4"
4-7/8"
9-7/8"
4-7/8"
7-3/8"
7-3/8"
4-7/8"
2-3/8"
9-7/8"
4-7/8"
4-7/8"
3-5/8"
4-7/8"
2-3/8"
4-7/8"
4-7/8"
2-3/8"
1/3 Sq
DEPTH
1/2V
1/6V
Full Length
2/3V
1/3V
Full Width 1/2H
1/6H
A D CLOS E D EADLINES
January
November 10, 2014
February
December 19, 2014
March
January 16, 2015
April
February 13, 2015
May March 18, 2015
June / July / August
September
October
April 17, 2015
July 17, 2015
August 17, 2015
November
September 15, 2015
December
October 16, 2015
Material Specifications Advertising must be submitted
in digital format. All images and elements must be placed
at 100% in CMYK to SWOP standards with a minimum
resolution of 300 dpi.
(PSD, TIF or JPEG)
Media DVD or CD-ROM (ISO 9660 format). Media will be
returned two weeks following the publishing date.
Data Formats PDF x1a files only.
FTP Uploads Please go to our website at
www.palmspringslife.com, click on “Advertise” (located on
the top navigator bar) and scroll down to “Advertiser FTP
service” (just below “Upload Files”). This takes you to the
login page. Ask your sales representative for username
and password.
Proofs Supplied ads are accepted with the understanding
that the advertiser has provided a properly calibrated
approved proof and will be forwarded to the press as
a guide. If no proof is supplied, a color printout will be
provided to the press. Please note, due to variations
in monitors and printers, final printed color may not be
an identical match. Halftone proofs are available to all
advertisers, designers, or agencies at $50 per page.
Printing Web offset on 60-lb. coated free-sheet to SWOP
standards. Dot variation of 4% per color (cyan, magenta,
yellow and black) are within SWOP standards. Publisher is
not liable for any color variations within SWOP standards.
Design Considerations Hairline rules and reverse type
(under 8 pt., particularly serif fonts) tend to fill in on press
and are not recommended. Black backgrounds, in 4-color
advertisements, should have under-color added: 40% cyan,
30% magenta, 30% yellow, 100% black.
Other Services Full graphic design services are offered
through Desert Grafics. Call 760-323-2739.
Advertorials Close: 15 days prior to ad close dates.
13
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CONTACT INFORMATION
PUBLISHER
Franklin W. Jones
SALES R E P R ESE N TAT I VES
760-325-2333
Jennifer Allen. . . . . . . . . . . . . . . . . . . . . . . . . . . . ext. 332
Jim Doyle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ext. 221
Paulina Larson. . . . . . . . . . . . . . . . . . . . . . . . . . . . . ext. 286
PHONE:
FAX:
760-325-2333
760-325-4603
WEB:
E-MAIL:
[email protected]
Michael Mathews. . . . . . . . . . . . . . . . . . . . . . . . . . ext. 236
Kathi Pettersen. . . . . . . . . . . . . . . . . . . . . . . . . . . . ext. 220
Julie Rogers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ext. 255
Tera Lea Surratt. . . . . . . . . . . . . . . . . . . . . . . . . . . ext. 216
Michele Weiss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ext. 211
303 North Indian Canyon Drive,
Palm Springs, California 92263-2724
UPDATED 05/28/15

Desert Guide Media Kit

Transcription

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