Customer Success Stories

Customer Success Stories
Rick Case Honda
In less than three months with izmoWeb and Rainmaker, Rick Case Honda
in Fort Lauderdale has seen a 41.5% increase in unique visitors to its website, as well as an almost 20% increase in traffic from organic search
engine results.
Rick Case Honda Group
http://www.rickcase.com/davie-honda/
I-75 at Griffin Rd.
15700 Rick Case Way Davie,
FL 33331
Automotive Industry
izmocars Solutions
izmoWeb
Intelligent Web Design
izmoRainmaker
Organic Online Marketing
Rick Case Honda in Fort Lauderdale is a success story right from the start.
Quickly seizing their first mover advantage, the dealership expanded to accommodate a growing customer base with every possible amenity in place to
ensure customer retention. With izmocars on board for Internet presence and
marketing, Rick Case Honda has now become unstoppable.
The Challenge
In the fall of 2008, Rick Case Enterprises, Inc. decided it was time to better
serve their online customers by teaming up with izmocars and creating websites
that are more user-friendly and customer-focused.
By early April of 2009, the Rick Case Automotive Group launched a fleet of new
“izmo” websites that are “intelligently designed,” based on years of market and
customer research. The fresh, new online presence has been a great success,
especially for Rick Case Honda in Davie, FL, a suburb of Fort Lauderdale.
The Solution
The progress and performance of Rick Case Honda Fort Lauderdale is the
result of being consistent and proactive. The basic components of search
engine optimization were refined promptly after launch, quickly followed by
multiple submissions to large and small search engines and directories. The
izmoRainmaker program uses blogs consistently to propagate fresh, new,
searchable content for Rick Case Honda, and these blogs facilitate link building.
The izmoRainmaker team also continuously issued search-optimized press
releases related to the company and dealership, and created a social networking presence for the dealership. The Social Media foray began with a Facebook
business profile 90 days after launch, when sufficient content had been implemented on the website to warrant an active social presence.
While the Rick Case brand, along with its Honda presence in Fort Lauderdale,
was a solid foundation to begin with, the keys to online success in this case
have been the consistency of new content and the proactiveness of the Rainmaker team immediately following the website launch, which was sustained and
continuously improved upon, thereafter..
318 Brannan Street Suite 100 San Francisco CA 94107, USA
866.364.1035
 415.495.2955  [email protected]
Customer Success Stories
Rick Case Honda
Rick Case Honda Group
http://www.rickcase.com/davie-honda/
I-75 at Griffin Rd.
15700 Rick Case Way Davie,
FL 33331
Automotive Industry
izmocars Solutions
izmoWeb
Intelligent Web Design
izmoRainmaker
Organic Online Marketing
The Results
In less than three months with izmoWeb and Rainmaker, Rick Case Honda in
Fort Lauderdale has seen a 41.5% increase in unique visitors to its website, as
well as an almost 20% increase in traffic from organic search engine results. In
the month of June 2009, the website generated over a thousand leads with a
conversion rate just shy of 11%.
Sales for the entire automotive group was up compared to last year, possibly
owing to the scaling back of budgets for print, direct mail, and other traditional
marketing methods, while reallocating funds to Internet marketing. The izmoRainmaker Program, comprehensive and holistic in its approach and execution,
has proven to be the perfect solution.
Lessons Learned
The progress and performance of Rick Case Honda Fort Lauderdale is the
result of being consistent and proactive. While the Rick Case brand, along with
its Honda presence in Fort Lauderdale, was a solid foundation to begin with, the
keys to online success in this case have been the consistency of new content
and the proactiveness of the Rainmaker team.
About Rick Case
Rick Case opened his first Honda car dealership in Akron, Ohio in June 1972,
setting a record for the most Honda cars ever sold in one month in the United
States. 30 years later, Rick Case Honda opened in Fort Lauderdale and again
set the record in August 2003 for most new Honda cars ever sold in one month,
1222, a record still unsurpassed. In December of 2005, Rick Case set another
record, which he still holds, that of the most new Honda motorcycles sold in one
month, 614. To this day, Rick Case Honda in Fort Lauderdale is the largest
sales volume Honda dealership in the state of Florida. Rick Case Honda has
sustained its competitive advantage both as a dealership and as a brand.
The dealership is now a multi-functional facility. In addition to holding sales
volume records and an impressive history, the dealership now offers a discount
gas station, and free car washes for life. 3800 people vote in the showroom
during every local and national election, and there is even a County Clerk of
Courts office where marriage licenses are applied for alongside reinstatement
of drivers' licenses. Visitors can even eat in the café and get a haircut at the
in-house barbershop before visiting the in-house wedding chapel!
318 Brannan Street Suite 100 San Francisco CA 94107, USA
866.364.1035
 415.495.2955  [email protected]