Flip Video - a PR and social media success story

Flip Video - a PR and social media success
story
Results
In 2010 alone, results included:
• Sales increased so dramatically that not only did it retain number one pocket
video camera (GFK & Amazon), but achieved number one camcorder product
(Futuresource)
•
OTS increased by 39 per cent (from 1,930,814,496 to 2,688,445,207)
•
Broadcast coverage increased by 250 percent from 2009 to 2010; its highest
ever level
•
Flip Video featured prominently with a ‘bong’ on ITN News at Ten and Six
O’Clock News 10 times from June to December 2010, driving a 270 per cent
increase in traffic to the Flip Video UK website
•
Dozens of collaborative effective partnerships with brands, media, event
organisers, celebrities were set up with no money and minimal product
exchanged
Broadcast
Filming their Future: ITN - News Show
Terrestrial TV viewers: 18,000,000 (multiple shows)
Kirstie and Phil’s Perfect Christmas : Channel 4 – Christmas Lifestyle show
Terrestrial TV viewers: 1,600,000 + (on repeat)
Tour Of Duty: ITN - News Show
Terrestrial TV viewers: 18,000,000 (multiple shows)
Broadcast Placements
Christmas Gifts: Stuff TV - Online Consumer Tech TV Programme
350,000 online viewers
Shake! Channel 5 - Children’s TV Programme
700,000 terrestrial TV viewers
You’ve Been Framed: ITV - Funny home videos show
28,920,000 terrestrial TV viewers (multiple shows)
Strictly Come Dancing: BBC1 - Celebrity Dancing Competition
9,426,000 terrestrial TV viewers
Spooks: BBC1 - Long Running Drama
5,000,000 terrestrial TV viewers
Hollyoaks: Channel 4 - Youth Soap
Terrestrial TV viewers: 1,700,000
Movember Challenge: Bravo TV - Male TV channel
5,100,000 digital TV viewers
Denise & Fearne’s Charity Trek: ITV2 - Celebrity trek
1,200,000 digital TV viewers
Broadcast
Mums research
Mummy Bloggers Event
The Mads 2010
Making Mums facebook fans
National Family Week
MumsNet