Fall 2010 Dairy - AAG Shur-Gain Québec

Transcription

Fall 2010 Dairy - AAG Shur-Gain Québec
FALL 2010
FREE COPY
Jana
Chemist
John
Researcher
Régis
Feed Mill
Advisor
Andrée
Technical Services
Pierre
Shur-Gain
Advisor
François
Producer
* Absent from the photograph: Marie-Ève Lepage who now works at Agropur.
'IVE
YEARSAGO
Five years ago, we introduced a special
issue entitled “Those with a Passion”.
Today, we are presenting you with
a second issue paying tribute
to the power of passion, a source
of so many great achievements
at Shur-Gain.
The Editor’s Page
“
Taking progress
to HEART”
A 2ND SPECIAL EDITION
THOSE WITH A PASSION: 5 YEARS LATER
Do you remember them? It was in the 2005 fall issue of At a Glance that Shur-Gain first introduced the passionate men
and women who make things happen in their common field of agriculture. What has become of these individuals after
5 years? We are extremely pleased to introduce this 2nd special edition of “Those with a passion”. Take a few moments
to discover the power of passion and how the passing of time has affected the lives of those determined individuals.
You’ll see that a lot has happened in 5 years!
What’s been new at Shur-Gain
over the last 5 years
NUTRECO:
AMAZING PROGRESS
A marked positive change for Shur-Gain!
made by our producers
For Shur-Gain, the change in 2008 from Maple Leaf to Nutreco, a major
player in the animal nutrition industry, will always be remembered
as a positive event in the history of the company. This change has given
Shur-Gain added strength and increased its research potential, thanks
in large part to the presence of a greater number of research farms.
Shur-Gain’s access to these new resources is great news for the
Canadian dairy producers who will continue to benefit from the power
of an incredible animal nutrition knowledge base.
Don’t miss the section starting on page 14, where we take a look at the
improvements on dairy farms who invested wholeheartedly in their
business and have succeeded in making great improvements over the
last 5 years. You’ll be amazed at the progress they have made.
IMPORTANT INNOVATIONS
thanks to a team of passionate players
We hope you’ll take pleasure in reading this 2nd special
edition and include yourself among the members of our
wide network of passionate people.
Enjoy your reading!
The Shur-Gain Team
As you read through the pages of this issue, you’ll discover all the
advances made by the passionate Shur-Gain team over the last 5 years.
You’ll see that in only 5 years, a great amount of work has been
accomplished, be it in terms of research, analysis, or technological
transfer. On the research side, some discoveries have led to better ways
of doing things. In addition, the Shur-Gain laboratory located in
St-Hyacinthe, has undergone a major extension. Today, thanks to the
relentless work of its staff, the lab has become the North American
centre for excellence in the field of wet chemical and infrared analyses.
The same as dairy producers, the people at Shur-Gain are early risers
who are motivated by their passion!
always on the move
To subscribe, fill out this coupon and mail it
to the following address:
4780 Martineau Street, Saint-Hyacinthe (Quebec) J2R 1V1
Last name:
First name:
Address:
Apt.:
City:
Province:
Postal Code:
2 • AT A GLANCE FALL 2010
IN THIS ISSUE
16 Wenallt Holsteins Farm
30 R.L. Rheault Farm
2
Editorial
3
How are passionate people
defined at Shur-Gain?
18 Gilles Landry Farm inc.
32 Noël Fortin & Sons Farm Inc.
4
Dynamic energy: the greatest discovery
made by Shur-Gain in the last 30 years
20 Mystique Farm S.E.N.C.
34 DEVELOPMENTS in the dairy
6
The Shur-Gain laboratory: recognized
for its high level of expertise in North America
22 Papillon des prés Farm inc.
8
Technological Transfer: What’s Been New
for the Last 5 Years?
Shur-Gain’S MAJOR
sector over the last 5 years
24 Gérard and Lisette Carbonneau Farm inc.
12 A network of passionate consultants
26 Leduc et Frères (Granduc) Farm
Master Breeders: their progress
14 2004
over the last 5 years
28 Maple Valley Farm
HOW ARE
PASSIONATE
PEOPLE DEFINED AT SHUR-GAIN?
In 2005, Mr. Picard shared his perception of the attitude of a passionate producer:
“The quick eye of a passionate producer makes all the difference
when he or she is checking the barn, detecting cows in heat, preparing
the rations, etc. The look of passion may appear to be one of concern,
but what it really conveys is a willingness to make things happen
while taking pleasure in what it takes to get there.”
AGO
YEARS
FIVE
Today
Mr. Picard still takes great pleasure in his work. When he wrote these words 5 years ago, he had just been
nominated to the position of Regional Manager, Dairy Production and Marketing at Shur-Gain.
Today, he still holds the same position and feels as passionate as ever. His goal for the coming years is to
continue to help producers meet the challenges of maintaining profitability by offering them high performance
programs and products.
-GCP3KGTTG3KECTF
Regional Manager, Dairy Production & Marketing
In 2005, Mr. Leclerc gave his own description of the cooperative relationship uniting
producers and their Shur-Gain advisors:
“Passionate people have several attributes. They are
intense and overflow with energy when it comes to
fulfilling their mandates and delivering on their
promises. They are focused on action and get involved
with you in the pursuit of your objectives. In short, they
make things happen.”
FIVE
YEARS
AGO
Today
Mr. Leclerc is among those people who know how to make things happen. Five years
ago, he held the position of General Manager at Shur-Gain Quebec. Now Vice President,
Eastern Region (including Quebec and the Atlantic region), Mr. Leclerc continues to make
sure that the offer that has distinguished Shur-Gain for some 75 years is constantly
renewed. Shur-Gain gives producers access to the power of research. Thanks to the
change-over to Nutreco, Shur-Gain has been able to multiply its research strength,
enabling it to remain a leader in the market and constantly offer more to producers.
-CESWGU/GENGTE$IT
Vice President, Shur-Gain Eastern Region
AT A GLANCE FALL 2010 • 3
A passion leading to
FIVEYEARSAGO
PROFITABLE
DISCOVERIES FOR PRODUCERS.
Do you remember
John Metcalf,
the internationally
recognized British researcher?
In 2005, we introduced you to John Metcalf and his
passion for dairy nutrition research, the field he now
manages for Shur-Gain. At that time, it had already been
a few years since he had left his homeland with his family
to pursue his great interest in science and ruminants on
Canadian soil. Five years later, his passion is still as
strong and has even intensified over time!
DO YOU REMEMBER?
Five years ago, CRT television screens were still widely used. In a very short time, high-definition screens
(PLASMA, ACL and now LED) have replaced CRT screens!
Likewise, your advisors can now “see” the needs of your cows better than ever!
Since dynamic energy was discovered, we have a clearer vision of what goes on in the rumen of cows. Thanks to NEWTON,
details such as the technical and economic value of additives can be calculated. For you, this means that the profitability
of an additive can now be assessed before you give it to your cows. Newton is a powerful decision-making tool.
Does your program take into account the return on investment of your additives?
2005
2010
4 • AT A GLANCE FALL 2010
DYNAMIC
ENERGY
the greatest discovery made by Shur-Gain
IN THE LAST 30 YEARS
Fueled by a deep will to increase our knowledge of rumen functions, Dr. Metcalf and his team first put all their energy
into the development of Perfo-Lact, which at that time, was already the most sophisticated formulation software in the
world. Their relentless efforts led to a discovery that revolutionized dairy production: dynamic energy.
THE BIRTH OF NEWTON
A powerful decision-making tool!
The launching of this new dairy nutrition calculation model in 2007 completely changed
the way of formulating rations for dairy cows. Thanks to the dynamic energy approach,
Newton can optimize the energy intake from forages and additives as they go through
the cow’s rumen. “This is a striking discovery in the history of Shur-Gain and we’re
extremely proud of it,” declares John. “Even though the software is powerful, it is easy
for our advisors to use. Today, Newton allows producers to realize greater profitability,
encouraging many of our dairy nutrition advisors to use it on a daily basis.”
“Newton is the only program that lets you formulate a ration at least cost while taking
into account the amino acid and carbohydrate requirements of the cow, which are
essential elements for milk production,” John adds. “What’s more, with the ‘rumen
modifier’ module, we can assess the economic value of an additive. Newton is the
only feed software that can do that, and it’s patented,” specifies John, delighted to
see that Newton has brought so many positive results to Shur-Gain customers.
Ruminant Research Centre, Boxmeer, Holland
ARRIVAL OF NUTRECO:
optimizing the power of Shur-Gain’s research
Shur-Gain’s longstanding role as a leader in the field of research was one of the main
reasons why John joined the Shur-Gain team. The arrival of Nutreco (2008), a major
player in the animal nutrition industry worldwide, was a source of motivation for
John who sees the change as an excellent opportunity to optimize the power
of Shur-Gain’s research.
As John puts it, “the arrival of Nutreco enabled us to multiply our potential in research
and development. We now have access to a wealth of research data and to additional
research farms from our colleagues around the world. Our access to these new
resources is excellent news for dairy producers in Canada and Quebec and opens the
door to a powerful animal nutrition knowledge base.”
Dairy facilities, Shur-Gain Research Centre, Burford, Ontario
IMPROVEMENTS
PROPULSION:
aimed at better care during transition,
for more profitability
Shur-Gain’s new transition program
Numerous studies have been done to better understand the needs of cows during
the dry and close-up periods.
These have raised our knowledge to a higher level in terms of the following:
• Nutritional surpluses and deficiencies in energy, protein, trace minerals, and vitamins
• Dry matter intake
• Interactions between different additives
• Metabolic problems such as ketosis, displaced abomasum, metritis, etc.
• Herd management issues including stocking density, bunk space, and size of stalls
• Body condition
• Etc.
Utilizing the power of Newton, the newly launched Propulsion program is also based
on Shur-Gain’s latest discoveries on the needs of cows during this important period
of their milk production cycle.
“With Propulsion, we can now take into account the bioavailability of the nutritional
elements in a ration. This helps reduce the risks and costs tied to metabolic problems
and the excessive use of nutritional elements. All this comes in a single feed program
that’s easy to use for the producer. That’s why we say that the Propulsion program
is Simply Efficient for producers,” concludes John Metcalf.
John Metcalf’s passion
never lets up
No sooner has John supplied us with the latest information on
the discoveries of his team, that he already can’t wait to get back
to the research farm.
Who knows, his newest project might just lead to the next
brilliant discovery for Shur-Gain...
THIS STORY IS DEFINITELY WORTH
FOLLOWING UP ON!
Shur-Gain Research Centre, Burford, Ontario
AT A GLANCE FALL 2010 • 5
Behind every
FIVEYEARSAGO
analysis there are
PASSIONATE
professionals:
Jana Pogacnik
and her team
Jana Pogacnik and her team know this well: to develop a good
feed program, you need to have accurate analysis data on
forage value. The challenge facing Jana and the members
of her team is twofold: Ensure the accuracy of the lab’s
analyses and innovate by developing new methods
of analysis to better assess the value of the feed ingredients
grown on-farm. These are key elements to ensure
cow productivity.
DO YOU REMEMBER?
Five years ago, you had to bring along a whole pile of CDs to enjoy your favourite music. Today, a tiny object has the power
and memory capacity to store your entire music collection!
2005
2010
6 • AT A GLANCE FALL 2010
Analyzing your forages has become all the more powerful and precise!
To date, NEWTON is the only ration formulation software using cutting-edge analyses to determine the nutritional value
of feed ingredients produced at your farm with the highest possible precision. This includes potential digestibility (PD)
and insoluble fiber (IS) analysis. With the power and precision of NEWTON, the use of feed produced on-farm can be optimized
and the feeding of your cows can be customized to suit their needs. What a remarkable technological breakthrough!
Are your rations formulated with a tool as powerful as Newton?
The Shur-Gain laboratory:
RECOGNIZED
FOR ITS HIGH LEVEL OF EXPERTISE IN NORTH AMERICA
Since we printed our first special edition entitled “Those with a Passion” in 2005, the Shur-Gain analysis laboratory in
Saint-Hyacinthe has become Shur-Gain’s Centre of excellence in North America.
What does this mean? It’s in Saint-Hyacinthe, Quebec that we perform the wet chemistry analyses used to develop the
equations for infrared analysis equipment for North America. To enable you to understand the importance of this activity,
you should know that infrared analysis requires equipment that uses a mathematical equation to determine the
nutritional components of forages. The precision of the analysis depends on the quality of the equation. At Shur-Gain,
we develop our own equations based on data from Quebec and other Canadian provinces.
The lab has grown not only in size, but also in terms of recognition and excellence.
This is obvious when the following facts are considered:
• Today, the laboratory staff performs over 320,000 analyses per year on over 32,000
forage samples.
• The laboratory has added new tests that it can perform within the scope of its
ISO 17025 certification: chlortetracycline, molds and yeasts.
• Milk and water analyses are conducted there for
“THE CANADIAN QUALITY MILK” program.
• The Shur-Gain team received an Honorable Mention from the American Oil Chemists’
Society for the quality of its oilseed flour analyses (2008 – 2009). In addition, the
lab has won the title of Approved Chemist for its nutritional labeling and oilseed flour
analyses every year since 2005.
• Several large-scale businesses producing food for human consumption use the services
of the Shur-Gain laboratory for their analyses. For example, it is Maple Leaf Foods’
preferred laboratory for nutritional labeling analysis.
• New equipment has been acquired, including a liquid chromatograph for the analysis
of vitamins and different types of medication.
OUR ANALYSES
TAKE INTO ACCOUNT
THE “TRUE FIBER”
IN YOUR FORAGES
Since forages represent 50% of a feed ration, it is imperative to know the quantity of
“true fiber” that they contain. The amount of “true fiber” is the portion that is fermented
in the rumen and subsequently meets most of the energy needs of the cow. To
determine the amount of “true fiber” in your forages, Shur-Gain has introduced two
new analyses over the last few years: potential digestibility and insoluble fiber. These
analyses are unique to Shur-Gain and are one of the reasons why we can claim that
the Newton program is the best in the market.
HAVE YOU EVER ASKED YOURSELF
WHAT MAKES THE QUALITY
OF YOUR FEED PROGRAM?
Answer: It’s the accuracy of the methods of analysis used for your forages.
Wet chemistry and infrared: a combination of analyses ensuring maximum accuracy
Since the entire value of your feed program depends on an accurate analysis of the
quality of your forages, Shur-Gain makes sure that this data is never left up to chance.
The Shur-Gain laboratory is the only lab today that uses wet chemistry analysis
to calibrate its infrared analysis systems, based on data gathered in Quebec and
other Canadian provinces. This is how Shur-Gain can guarantee its producers the
greatest available accuracy.
The passion of Jane Pogacnik and her team has enabled us to improve
our methods of analysis over the last 5 years.
DID YOU KNOW THAT...?
Every 20 analyses, a sample is taken to test the accuracy of your forage analyses.
This great importance attached to quality control is a key element behind the success
of the Shur-Gain laboratory.
AT A GLANCE FALL 2010 • 7
Daniel Fournier and
FIVEYEARSAGO
Andrée Bourgeois:
passionate people who
ensure that Shur-Gain’s
Two
discoveries
are brought to your farm
Andrée and Daniel are in charge of technological transfer.
They are in touch with researchers every day to put
Shur-Gain’s research and development innovations in
front of your cows. They also train the Shur-Gain feed mill
dairy nutrition advisors who visit your farm and have you
benefit from the latest advancements.
DO YOU REMEMBER?
In the last five years, technology has literally revolutionized the cellular telephone! From a device that could only be used to
send and receive calls, the cell phone has become an impressive piece of technology offering an infinite range of functions.
The same has happened to the formulation of your rations!
In only five years, Shur-Gain has fine-tuned its Perfo-Lact formulation software to include even more parameters
and improve the precision of your rations. Now known as NEWTON, this powerful formulation tool is the only software
capable of formulating rations at least cost, taking into account the value of your forages, the benefits of rumen modifiers,
and the amino acid, energy and carbohydrate requirements of your cows. Can your software do better?
2005
2010
8 • AT A GLANCE FALL 2010
Technological Transfer:
WHAT’S BEEN NEW
FOR THE LAST 5 YEARS?
THE ARRIVAL OF NEWTON
a powerful, profitable tool
SHUR-GAIN’S RESEARCH
AND DEVELOPMENT
Shur-Gain’s greatest discovery of the last 30 years
Since Shur-Gain launched Newton in 2007, producers have benefited from substantial
savings through the optimization of their feed programs. Newton takes into account
the effects of rumen modifiers, the value of your forages, and potential digestibility
(the quantity of forage digested in the rumen). This is how you get rations that give
the cow just the amount of energy she needs, with no waste.
The starting point is the producer
To some, it might appear as if Shur-Gain’s innovations are initiated at the Shur-Gain
research farm and then brought to producers. Actually, the opposite is true. Everything
starts out with producers and the challenges they meet on their farm. (See page 10).
The dairy nutrition advisors pass on the comments they hear from producers to the
people at Shur-Gain’s Technical Services and subsequent studies are undertaken at
the research farm in Burford, Ontario. Then any newly developed knowledge is
retransmitted to producers in the form of concrete solutions.
YOUR SHUR-GAIN
ADVISORS:
thoughtful, resourceful, and always on the lookout
for the latest innovations
The DNA training program for dairy nutrition advisors
Innovation won’t do much good if it isn’t explained, understood, and mastered. This is
why continuous training is a key element at Shur-Gain. Based on the study of actual
cases, the DNA training program adds to the on-farm expertise of dairy nutrition
advisors. The aim of this study program is to develop and strengthen the following
competencies:
- BIOLOGY AND NUTRITION
Know the Shur-Gain model thoroughly, understand nutrition concepts, and know
how to use the Shur-Gain softwares.
- OBSERVATION, ON-FARM VISITS
Develop the capacity of the advisor to observe what is going on at the producer’s
facilities in order to prepare an intervention plan and identify the priorities of the
business in cooperation with the producer.
- TECHNICO-ECONOMIC ANALYSIS
Know how to use and interpret the different farm technico-economic reports, draw
technical and economic links, know and compare production standards.
- DIAGNOSIS, RECOMMENDATIONS, AND INTERVENTION PLAN
Make an appropriate diagnosis using knowledge of biology and nutrition, observation,
and technico-economic analysis and use this information to prepare a coherent
intervention plan that identifies opportunities for improvement as well as alternatives
to reach the goals of the producer.
Centralized Formulation Service Team
Annie, Lyne, Sylvie, Andrée, Yvan, Ani-Mari,
Réjean and Martine
AT A GLANCE FALL 2010 • 9
TECHNOLOGICAL
Transfer
The knowledge developed by Shur-Gain
goes straight to you
RESEARCH FARM:
Developing knowledge
Thanks to research and development,
important discoveries are made at Shur-Gain.
LABORATORY:
Improving on knowledge
In addition to providing services to producers,
the lab carries out analyses to support research.
TECHNICAL SERVICES:
Passing on knowledge to advisors
This is the stage where Shur-Gain’s discoveries are applied
and turned into products and programs. Then advisors
are trained on them.
SHUR-GAIN ADVISORS:
Bringing knowledge to your farm
Backed by solid training, our advisors are kept up to date
on the latest innovations so they can apply them
on your farm to meet your challenges and objectives.
YOU, THE PRODUCERS:
an important link in our knowledge chain
Without you, the knowledge chain wouldn’t be complete.
Thanks to your hands-on experience, knowledge,
and confidence, we are in a position to constantly
improve and contribute to the productivity
and profitability of your breeding operations.
chain of expertise
where each link is important!
A
10 • AT A GLANCE FALL 2010
PARTNERS
for your success
Shur-Gain,
expertise and solutions
adapted to your farm
As a leader in the field of research, our team works passionately
to develop programs and products focused on farm profitability,
productivity, and livestock health. Research and innovation are
at the core of our daily activities.
Our aim is to bring our discoveries to your farm so you can turn them
into concrete solutions to optimize your performance.
AT A GLANCE FALL 2010 • 11
A NETWORK
OF PA S S I O N AT E
CONSULTANTS
Jacques Lemay
Alfred Couture ltée
Daniel Barrette
Agri-Service DMR inc.
Annick Vachon
Alfred Couture ltée
Luc Simard
Ali-Sem 2000 inc.
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Steven Brillant
Ali-Sem 2000 inc.
Gilles Boutin
Lactech
Émilie Brochu
Lactech
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David Lessard
Lactech
Dominic Nolet
Lactech
Marcel Lévesque
Lactech
Marianne Landry
Lactech
Philippe Dubé
Lactech
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Claudia Chabot
Lactech
Jean-Philippe Faucher
Lactech
Gisèle Soucy
Lactech
Jacques Roy
Lactech
Christian Routhier
Lactech
Jonathan Pelletier
Lactech
Rolland Lambert
Lactech
Patrice Fortier
Lactech
Yves Landry
Lactech
Martin Roy
Lactech
Christine Tardif
Lactech
Christian Talbot
Lactech
Louis-Charles Brosseau
Meunerie Ducharme inc.
Benoit Liberge
Latech
Jonathan Lévesque
Latech
Éric Simoneau
Meunerie Ducharme inc.
Martin Chabot
Meunerie Ducharme inc.
Rémy Loyer
Meunerie Ducharme inc.
Pierre Gagnon
Meunerie Ducharme inc.
Jean-Philippe Lamontagne
Meunerie Ducharme inc.
Luc Pelletier
Meunerie Ducharme inc.
Paul Nogarede
Meunerie Ducharme inc.
Marie-Jeanne Forceille
Meunerie Ducharme inc.
Simon Martel
Meunerie Ducharme inc.
Guillaume Lévesque
Moulée Vallée Feeds inc.
Marthe Tremblay
Moulée Vallée Feeds inc.
Gilles Cantin
Meunerie Hébert inc.
Mario Hébert
Meunerie Hébert inc.
Véronique Carrier
Meunerie Hébert inc.
Yvonne Becker
Meunerie Hébert inc.
Richard Lamoureux
Meunerie Hébert inc.
Mark Murphy
Moulée Vallée Feeds inc.
Réal Brière
Les Meuneries Mondou
Christian Gonthier
Les Meuneries Mondou
Jean-François Lachance
Les Meuneries Mondou
Lucie Pominville
Les Meuneries Mondou
Réjean Roy
Les Meuneries Mondou
Francis Landry
Les Meuneries Mondou
12 • AT A GLANCE FALL 2010
Nicol Dufour
Ali-Sem 2000 inc.
René Roy
Lactech
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Sonia Archambault
Les Meuneries Mondou
Annie Janelle
PAI
Alain Valois
Agri-Service DMR inc.
Ghislain Demers
Agri-Service DMR inc.
Josée Rodrigue
Alliance Agro-Tech inc.
Luc Rousseau
Alliance Agro-Tech inc.
Valérie Meunier
Alliance Agro-Tech inc.
François Roux
H.L. Boisvert inc.
Debera Lachapelle
H.L. Boisvert inc.
Martin Cartier
Labonté-Belhumeur inc.
Olivier Clair
Labonté-Belhumeur inc.
Martin Garon
Ali-Sem 2000 inc.
Julie Cantin
Bernard Breton inc.
Marc-André St-Onge
Bernard Breton inc.
Jacques Defoy
H. Coderre et Fils ltée
Mélanie Gagné
Marcel Bouchard inc.
Annick Lessard
Ferme G.E.C.
Paul-Émile Viens
Labonté-Belhumeur inc.
Jean-Guy Roy
Labonté-Belhumeur inc.
Christian Janelle
Labonté-Belhumeur inc.
Marc Leduc
Gérard Maheu inc.
Luc Gravel
Gérard Maheu inc.
Susie Brisson
Gérard Maheu inc.
Myriam Corbeil
Gérard Maheu inc.
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Annie-Claude Boivin
Ali-Sem 2000 inc.
Serge Lampron
Heifer Exhibits
Ariane Fotaine
L.D. Roy
Régis Soucy
L.D. Roy
Richard Burton
MacEwen Agricentre inc.
Patrick Denis
MacEwen Agricentre inc.
André Brisson
Gérard Maheu inc.
7<‡'(7(50,1$7,21‡(92/87,21‡3$66,21‡/2<$/7<‡
7(50,1$7,21‡(92/87,21‡3$66,21‡/2<$/7<‡'(
6,21‡(92/87,21‡3$66,21‡/2<$/7<‡'(7(50,1$
Denis Langlois
MacEwen Agricentre inc.
Danny Villeneuve
MacEwen Agricentre inc.
Lenny Van Loon
MacEwen Agricentre inc.
Geneviève Rhéaume
Gérard Maheu inc.
$7,21‡(92/87,21‡3$66,21‡/2<$/7<‡'(7(5
0,1$7,21‡(92/87,21‡3$66,21‡/2<$/7<‡
Marc Préfontaine
MacEwen Agricentre inc.
Martin Gauthier
Roger Lemelin
Gilles Plante
Friedrich Schulz
Meunerie Bernard Landry inc. Meunerie Bernard Landry inc. Meunerie Sansoucy et Fils inc. Meunerie St-Chrysostôme inc.
7(50,1$7,21‡(92/87,21‡3$66,21‡/2<$/7<‡'(
'(7(50,1$7,21‡(92/87,21‡3$66,21‡/2<$/7<‡
'(7(50,1$7,21‡(92/87,21‡3$66,21‡/2<$/
‡'(7(50,1$7,21‡(92/87,21‡3$66,21‡/2<$/7<‡
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50,1$7,21‡(92/87,21‡3$66,21‡/2<$/7<‡'e
Julie Caouette
Meunerie Robitaille inc.
Jocelyn Harbec
Meunerie Robitaille inc.
Frank Halden
Meunerie Robitaille inc.
Pierre Viens
Viens & Frères (1980) inc.
Simon Lemieux
Meunerie Sawyerville inc.
John Lincoln
Meunerie Sawyerville inc.
Harriett Thoms
Meunerie Sawyerville inc.
‡'(7(50,1$7,21‡(92/87,21‡3$66,21‡/2<$/7<‡
/7<‡'e71‡(92/87,21‡(92/87,21‡/2<$/7<‡'e7
21‡'(7(50,1$7,21‡3$66,21‡/2<$/7<‡'(7(50,1$
$7,21‡(92/87,21‡3$66,21‡/2<$/7<‡'(7(50,1$
3$66,21‡/2<$/7<‡3$66,21‡'(7(50,1$7,21‡
21‡/2<$/7<‡3$66,21‡(92/87,21‡'(7(50,1$7,21
92/87,21‡3$66,21‡/2<$/7<‡'(7(50,1$7,21‡(92
/87,21‡3$66,21‡(92/87,21‡'(7(50,1$7,21‡
$/7<‡'(7(50,1$7,21‡(92/87,21‡3$66,21‡
<$/7<‡'(7(50,1$7,21‡(92/87,21‡3$66,21‡/2<
7<‡'(7(50,1$7,21‡(92/87,21‡3$66,21‡/2<$/7<‡
Stacy Vachon
PAI
Annick Lapierre
PAI
Caroline Martin
PAI
Mario Bélisle
Willie Dorais
Carrie Morrison
Wilfrid Major ltd
Andrew Macmillan
Wilfrid Major ltd
Jean-François Glaude
Wilfrid Major ltd
Lyne Valois
Shur-Gain
Ani-Mari Floares
Shur-Gain
Sylvie McDonald
Shur-Gain
Martine Côté
Shur-Gain
Roberto Lanoix
Shur-Gain
Réjean Boucher
Shur-Gain
Richard Lizotte
Shur-Gain
Mario Lavallée
Shur-Gain
Christian Denis
Shur-Gain
Réjean Leclerc
Shur-Gain
Anne-Marie Raîche
Shur-Gain
Yvan Pomerleau
Shur-Gain
Pierre Dionne
Shur-Gain
Frédéric Banville
Shur-Gain
Annie Leclerc
Shur-Gain
Geneviève Gauthier
Willie Dorais
Isabelle Chaperon
Shur-Gain
Alain Guimond
Shur-Gain
Jocelyn Roy
Shur-Gain
Céline Lussier
Shur-Gain
AT A GLANCE FALL 2010 • 13
2004
Master Breeders:
their progress OVER THE LAST 5 YEARS
Constant improvements
at the Fleury & Son Farm Inc.
Five years after obtaining their first Master Breeder title, the owners of the Fleury & Son Farm, Ginette
Boulanger, Jean-Albert Fleury and their son, Jean-Claude Fleury, are still as passionate as ever. Several
improvements have been made to increase efficiency and productivity. These include updating the rail
milking system, introducing herd management software, acquiring more up-to-date haying equipment,
and purchasing a PMR forage mixer. As far as short-term projects are concerned, the owners plan on building
a cold barn equipped with an automatic powder milk dispenser for the young calves.
When asked what progress they saw their business making over the next few years, the owners smiled
and answered with confidence: “Our future certainly looks promising to us!”
We wish them the best of luck!
Production average: 11,295 kg (24,900.96 lbs)
Classification: 4 EX, 43 VG, 30 GP
Service center: Meunerie Ducharme Inc.
Ginette Boulanger, Jean-Albert Fleury and their son, Jean-Claude Fleury
A
CALBRETT SHOTTLE LISAMARRÉE, VG 87 2 years
new member on the Macpes Farm team
The owners of the Macpes Farm are still fuelled by the same passion and as adamant as ever about improving
their productivity and genetics. Luc, the son of Marcel Martin and Denise Tremblay, is now a co-owner of
the farm with his parents after going through a transfer process. The production of the herd has been
increased through more efficient management and new quota has been purchased. By breeding animals
with a high genetic potential and maintaining a high level of production, the business is ready to forge
ahead in the direction it has set for itself.
Denise and Marcel are very satisfied with the arrival of Luc as a co-owner and manager and are looking
forward to more success in the days ahead.
Congratulations on their progress!
Proj. BCA : 236-261-246
Classification: 5EX, 23VG, 19GP.
Service center: Alliance Agro-Tech Inc.
MACPES TALENT LYDIA EX 92
Denise Tremblay, Luc Martin
with baby Tristan, Marcel Martin,
and Isabelle Tremblay with Zachary
'IVEYEARSAGO
“Congratulations to both Master Breeders
”
and best wishes for many more productive years ahead!
14 • AT A GLANCE FALL 2010
A
passion
for their work!
IN THE FOLLOWING PAGES YOU WILL FIND:
9 producers
who invest wholeheartedly in their work and have obtained amazing improvements
in the last 5 years.
ured
t
a
e
F
s
Farm
Wenallt Holsteins Farm • page 16
Papillon des prés Farm Inc. • page 22
Maple Valley Farm • page 28
Gilles Landry Farm Inc. • page 18
Mystique Farm S.E.N.C. • page 20
Gérard and Lisette Carbonneau Farm • page 24
Leduc et frères Farm (Granduc) • page 26
R.L. Rheault Farm • page 30
Noël Fortin & Sons Farm Inc. • page 32
AT A GLANCE FALL 2010 • 15
ure
Feat cle
arti
Wenallt Holsteins Farm
'IVEYEARSAGO
A passion
born in Europe
that took roots here...
What did the Powells bring
with them when they arrived?
The special 2005 edition of Those with a Passion introduced you to Brian and Andrea,
as well as Ian and Diane Powell, as the owners of the Wenallt Holsteins Farm.
Twenty-eight years ago already, these four producers arrived in Canada from Wales,
bringing with them their love of agriculture and their passion for dairy cattle. They
bought a farm with 69 purebred cows and wanted to develop their herd over the years.
Agriculture:
an important profession that’s on the move
The Powells have always found it motivating to be from a farming family and be involved
in such an important profession. “Our satisfaction comes from knowing that we’re
doing the best possible job,” they proudly assert.
Already back in 2005, the Powells realized that the field of agriculture was evolving
rapidly and that to succeed in the years ahead they needed to develop a number of
skills. This is what they did in cooperation with Shur-Gain, applying new technologies
and optimizing production.
The evolution of the farm, 5 years later
Andrea, Brian, Ian and Diane Powell
16 • AT A GLANCE FALL 2010
Over the last 5 years, the 4 owners of the business known as Wenallt Holsteins made
several improvements. They built a new shed to store their bales. As far as crops are
concerned, yields have continued to increase. Some crops are now grown for seed or
to take advantage of specific niche markets.
Wenallt Holsteins has also won some prizes at shows. One of these was in 2007 when
one of their cows was named Grand Champion in Stormont. Over the years, the Powells
succeeded in significantly developing their herd. They now have families with cows
that have been classified as VG and EX over 10 generations. They feel particularly
proud of their cow CHRISSY, daughter of DUSK.
Making cow comfort a priority
There have been other major improvements in the last 5 years. In the barn, the cows
now benefit from a raised head rail and new water bowls. The stalls are completely
new and equipped with Pasture Mat cow mattresses. Rubber mats have also been
installed in the walkways. In addition, the roof of the barn was redone and the lighting
system was changed. For Brian, Andrea, Ian, and Diane, all these changes have paid
off, as conformation and herd longevity have improved by 53% in cows with 3 lactation
periods or more and milk production has gone up.
Pooling together individual talents
for better overall results!
As they say so themselves, the Powells owe their success to the fact that each has
their own area of responsibility, but all work together. For example, the 4 owners
decided together that they would divide up the tasks among themselves. Ian and
Diane became responsible for managing the dairy herd. Ian looks after TMR feeding,
milking, and barn work. As for Diane, she specializes in genetics and is also involved
with milking as well as feeding the calves and dry cows, in addition to being responsible
for herd health and herd records. Brian looks after crops and equipment as well as
crop marketing, and Andrea is in charge of administration and accounting.
The Shur-Gain technology: a key ingredient
The Powells are happy to have benefitted from the professional advice of their dairy
nutrition advisor over the last few years as well as the technological progress made
by Shur-Gain. Thanks to the Newton formulation software, which is exclusive
to Shur-Gain, the rations given to the cows provide all the nutrients they need
to maximize production efficiently.
“Our satisfaction comes from
knowing that we’re doing the best possible job”
:
Farm profile
% of fat
% of protein
BCA
Th
ere
120
54
67.6
)
11,664 kg (26,714 lbs
%
4.1
3.3%
246-276-2544
eS
iff
a,
Owners: Brian, Andre
herd
the
in
Number of head
lk
mi
in
Cows
Kilos of quota
Production average
nce
rm, Crysler, Ontario
Wenallt Holsteins FaIan and Diane Powell
h ur- G ain
d
in 5 years:
Improvements
tions
• Major barn renova
n
ity and conformatio
• Better herd longev
t content
rfa
tte
bu
d
an
on
ducti
• Increased milk pro
crops
e
som
for
he markets
• Development of nic
ion
cat
fi
ssi
• Improved herd cla
en Agricentre inc.
cEw
Service center: Ma
or: Richard Burton
Dairy Nutrition Advis
A contagious passion at the Powells’
Passion is what motives the Powell family on a daily basis! These are people who are open to advice and always want to know
more in order to make their farm more productive. There is a wonderful complicity between us, and this is an aspect of my
work that I greatly appreciate.
Richard Burton
AT A GLANCE FALL 2010 • 17
ure
Feat cle
arti
'IVEYEARSAGO
Gilles Landry Farm Inc.
“Management
focused on technology”
After being trained in animal production science at the ITA and working for the Ministry of Agriculture for several years,
Gilles decided to go into business with his father Joseph. Together they started the Gilles Landry Farm in 1971. After
Joseph left in 1980, Gilles and his wife Suzanne decided to incorporate the business and founded Gilles Landry Farm Inc.
Their son René, who also studied animal production science at the ITA, became a shareholder in 1999. The fact that
both father and son had acquired a specialization in agriculture proved to be an undeniable advantage for the business.
What objectives did they have 5 years ago?
At that time, the owners of the farm wanted to improve the ventilation system to
ensure the comfort of their animals, introduce TMR feeding and expand and modernize
their machinery repair shed. Through all that, they also planned to continue the gradual
transfer of responsibilities and assets from the older to the younger generation.
The Gilles Landry Farm 5 years later
The changes planned for in 2005 all took place. By 2009, the owners of the farm had
acquired a 20*80 silo, installed an automated stationary TMR feeding system, put in
a new rail milking system, improved the ventilation and lighting in the barn and
increased milk production. In addition, the drinking bowls were changed and the neck
chains on the cows were lengthened. Today the Gilles Landry Farm spans an area
of 1,000 acres and grows corn, hay, barley, and wheat. The herd has grown from
190 head to 220 head.
Suzanne, Gilles, Marianne, Juliette, Marc-André, Vanessa,
Chantal, Isabelle, René, and Samuel
18 • AT A GLANCE FALL 2010
A busy, growing family
Gilles and Suzanne’s daughters, Chantal, Marianne and Isabelle, always help out on
the farm whenever they get the time. In 2009, the Landry family welcomed two new
members with the birth of Vanessa and René’s son, Samuel, and Marianne and
Marc-André’s daughter, Juliette. And the family is still growing, with Vanessa and René
expecting a new baby in January 2011. As for Jean-Noël Lacroix, he’s still working on
the farm after 29 years of loyal service. He still looks after milking and does other work
related to the animals.
What’s up next for the Landry Farm?
“After all that, we would now like to acquire more quota and continue to increase our
production,” the owners say. “We also plan on building a new shed for the maintenance
of our machinery.”
Five years ago, these passionate producers had told us that their farm would keep
making progress and would be here to stay for a long time. And they were right! What’s
more, Gilles and René’s specialization greatly contributes to the growth and productivity
of their business.
Their dairy nutrition advisor:
a precious resource
Yves Landry, the farm’s dairy nutrition advisor from the Lactech feed mill, is a great
resource for René and his father. “Yves is honest, dynamic, and professional,” state
Gilles and René, “and he gives us great advice on our inputs.”
Satisfied with the products and services they get from Shur-Gain, Gilles and René
wouldn’t trade off this great relationship for anything in the world. “Things are going
very well, so all we want is for them to continue in the same way,” they are happy to add.
“We would like to acquire more quota and continue
to increase our production.”
:
Farm profile
ebec
220
100
111
G, 1 NC
3 EX, 45 VG, 57 GP, 6
lbs)
10,000 kg (22,046
4.35%
3.49%
210-233-220
Th
ere
herd
Number of head in the
lk
mi
in
ws
Co
Kilos of quota
Herd classification
on
Average milk producti
Average butterfat
Average protein
BCA
eS
iff
Ow
nce
Qu
Inc., Rivière-Ouelle,
Gilles Landry Farm Landry
ners: Gilles and René
h ur- G ain
d
in 5 years:
Improvements
on
• Increased producti
ry TMR feeding system
automated stationa
an
of
ion
uct
rod
Int
•
g
tin
n and ligh
• Improved ventilatio
n
the younger generatio
• Gradual transfer to
ch
Service center: Lacte
.
or: Yves Landry, T.P
vis
Ad
ion
trit
Nu
iry
Da
People who are fueled by passion
“It’s extremely motivating to work with Gilles and René. They are very open to new technologies and to the advice I give them.
They constantly strive to improve their herd and management practices and will stop at nothing to succeed. They have true
passion for what they do!”
Yves Landry, T.P.
AT A GLANCE FALL 2010 • 19
ure
Feat cle
arti
'IVEYEARSAGO
Mystique Farm S.E.N.C.
“The Paiement-Lalande couple has
reached its objectives!”
Do you remember the Mystique Farm?
Contrary to what is usually seen in farming communities, François Paiement and
Nadine Lalande aren’t following a family tradition. Both passionate about animal
breeding and agriculture, they acquired their farm in Saint-Benoît (now part of Mirabel),
Quebec from a stranger in 1987. How’s that for a challenge?
Mystique: a name that bears tribute to their
determination
Buying their farm was, to say the least, a bold investment! But right from the onset,
François and Nadine were convinced they would never regret it. When we first met
the couple 5 years ago, they had brought our attention to the name of the farm. In
French, the word “mystique” is defined as “an absolute belief formed around an idea
or a person”. The person, in this case, was François; and the idea was that of farming
the land.
Their objectives at the time
François and Nadine had told us that their project of becoming producers was their
first career choice. As the parents of four lovely children (Estelle and Élie Gratton, and
Jacob and Maxence Paiement), they dreamed of building a home for their family. Once
this was accomplished, they felt ready to seize any opportunity that would help them
properly structure their business.
Nadine Lalande and François Paiement
in company of their children: Estelle, Élie,
Jacob and Maxence
20 • AT A GLANCE FALL 2010
What became of them after 5 years?
François and Nadine and their children couldn’t be doing better! Estelle, now 18,
is enrolled in a humanities program in college. Élie, 16 years old, is in his last year of
high school and studying in the international studies program. He has a passion for
soccer and has been playing in the AA category 12 months a year. Ten year old Maxence
is now in fifth grade and plays Pee-Wee hockey. As for Jacob, 13, he is in Secondary
II in the international studies program. He is also the director of the Basses-Laurentides
Young Farmers’ Association and is also involved in karate and hip-hop. All four children
help out a lot on the farm.
Seizing new opportunities:
François and Nadine did it!
After building their house, they bought 30 hectares of land, which allowed them
to expand the barn and build a covered manure pit. Their herd also increased in size
and went from 160 head to 200 head. In 2005, there were 55 cows in milk on the farm;
today there are 20 more! Thanks to Newton, the feeding software exclusively developed
by Shur-Gain, the cows have everything they need to be productive. The rations are
formulated at least cost with optimum use of feed ingredients. This helps François
and Nadine properly manage their feed costs and prevent waste.
More new acquisitions
François and Nadine have also acquired high genetics animals that they will use
to develop a market. Among others, there were the following:
Mystique Integrity Amelie – EX94-2E
Mystique Blondin Malaga – EX93-6E
Regancrest TS Benshae – ET VG88 2 years
• Regancrest S Celebrity – ET VG88 2 years
•
•
•
In addition, they purchased 25 kg of new quota. There is also new blood in their team.
In 2007, they hired Simon Primeau as a cowherd. “The business has grown without
affecting our quality of life,” they say. Still as passionate as ever, they are happy to
have solved that problem. Five years ago, they worried about not having enough time
for themselves.
Great cooperation with Shur-Gain
François and Nadine say they are very satisfied with the advice they have been getting
from Christian Gonthier, their new Dairy Nutrition Advisor at the Meuneries Mondou
feed mill. Over the last 5 years, regular visits, follow-ups on the herd and
the professionalism of their advisor have helped the Paiement-Lalonde couple reach
their objectives.
Still today, 5 years later, François and Nadine wouldn’t hesitate to recommend
Shur-Gain’s services to other producers.
Savouring the results
What are their objectives for the future? To continue to do what they are doing as best
as they can! This means working hard so their farm can prosper and always keep
making improvements. François and Nadine also hope to simply continue to take
advantage of life, watching their children grow and succeed.
“The business has grown without affecting our quality of life”
:
Farm profile
Th
ere
200
75
97
4G
12 EX, 45 VG, 25 GP,
)
11,503 kg (25,360 lbs
eS
iff
iem
Owners: François Pa
herd
Number of head in the
Cows in milk
Kilos of quota
Herd classification
on
Average milk producti
nce
ebec
.C., Saint-Benoît, Qu
Mystique Farm S.E.Nent and Nadine Lalande
h ur- G ain
d
in 5 years:
Improvements
ional land
• 30 hectares of addit
lk
mi
in
s
cow
• 20 more
extra quota
• 25 kg (55.12 lbs) of
rn
ba
• Bigger
• Covered pit
Meuneries Mondou
Service center: Les
, M. Sc., agr.
or: Christian Gonthier
Dairy Nutrition Advis
People devoted to their profession
“It’s a great pleasure to work with Nadine and François. They are truly passionate producers who always seek to improve and
optimize the performance of their business. They are open to new ideas that are scrupulously backed by research, which makes
my work particularly interesting and motivating and makes me want to keep pushing my level of dairy production expertise
even further. Thank you Nadine and François!”
Christian Gonthier, M. Sc., agr.
AT A GLANCE FALL 2010 • 21
ure
Feat cle
arti
'IVEYEARSAGO
Papillon des prés Farm Inc.
After five years,
the family hasn’t changed its philosophy:
nothing is worth more than
simplicity!
The farm changes name but stays true to its colours
Do you remember Francis Richard and Linda Pelletier, the owners of the Francis Richard
Farm and parents of Benjamin and Maude who just loved the simple pleasures of life?
We met them five years ago and published an article about them in the 2005 issue
of Those with a Passion.
After taking over the farm built by his great-grandfather, Francis felt privileged to be
living in the country and working outdoors with the freedom to be his own boss. As
for Linda, in addition to looking after the administrative side of the farm, she was
focusing on her children and the human side of the farming lifestyle, a value that
means a lot to the whole family. In the last five years, the name of the farm was
changed from Francis Richard Farm to Papillon Des Prés Farm Inc. and underwent a
number of changes.
The children are already involved
Time goes by so fast! The last time we saw Maude and Benjamin, they were only 5
and 10 years old. Now their parents are happy to see that they have done so well being
raised in a farming environment.
Armed with a bravery her parents very much admire, Maude competed with boys older
than she is during her flag football season! Now almost 10, Maude is full of ambition
and plans to be “the farm’s accountant” when she grows up. As for Benjamin, who is
now 15, Richard and Linda describe him as “a boy full of projects”. You’ll never guess
what he bought himself for his 14th birthday? A chainsaw! His next adventure will be
to build a camp in the woods. Benjamin has great manual skills, which he puts to use
on the farm by helping out with all the work in the fields: ploughing, sowing, cutting,
etc. When spring comes around, he also taps a few maples around the house.
Guillaume Bérubé and Francis Richard
22 • AT A GLANCE FALL 2010
A new partner who makes a big difference
Over the last 5 years, the farm has certainly seen many improvements! For one, it has
welcomed a new partner, Linda’s nephew, Guillaume Bérubé. He was working on the
farm in the summer while pursuing his studies in agronomy. His arrival on the farm
is much appreciated. You can see Guillaume in the photograph with his companion,
Vicky Francoeur.
Many improvements were made
in the last 5 years!
Major renovations were done in the milk room. The owners also built a new manure
pit and extended the barn. The size of the land also grew, going from 442 acres to
540 acres. They now produce more milk than they did 5 years ago, with production
having increased from 9,026 kg (19,899 lbs) to 10,013 kg (22,075 lbs), and plan
to purchase more quota this year.
New projects are already in the works
The owners of the Papillon Des Prés Farm plan to build a second silo, set up a new,
larger space for the heifers and, of course, spend more time in the next few years
enjoying life together as a family. Jokingly, they said to us: “We’ll be sure to have a few
small conflicts in the process, but hope to avoid the big ones.” We have no doubt that
they’ll succeed in doing just that!
A pride both personal and professional
Francis and Linda are very proud to have obtained a Great Distinction award in 2009
for the quality of their milk during one year. They also received a certificate of
recognition from the Fédération des producteurs de lait du Québec.
Much appreciated essential advice
Francis, Linda and Guillaume wouldn’t want to do without the precious advice they get
from Luc Rousseau, their new Dairy Nutrition Advisor from the Alliance Agro-Tech feed
mill. They appreciate his different points of view, his diplomacy and his availability.
They feel that having such great complicity with their advisor makes all the difference
and encourage other producers to do the same. This will definitely help them meet
their objectives as they move forward into a promising future!
“Privileged to be living in the country and working
outdoors with the freedom to be his own boss”
:
Farm profile
Th
ere
53
24
27.6
207-228-214
)
10,013 kg (22,075 lbs
eS
iff
hard
Owners: Francis Ric
herd
the
in
d
hea
Number of
Cows in milk
Kilos of quota
BCA
on
Average milk producti
nce
-de-Métis, Quebec
rm Inc., Saint-Octave
Papillon Des Prés Fa and Linda Pelletier
h ur- G ain
d
in 5 years:
Improvements
d
• 98 more acres of lan
987 kg (2,176 lbs)
e milk production of
• Increase in averag
in the milk room
• Major renovations
rn
ba
the
of
• Expansion
ce Agro-Tech inc.
Service center: Allian
Luc Rousseau, T.P.
or:
vis
Dairy Nutrition Ad
A great example of motivation
“It’s a pleasure to be tied to the success of the Papillon Des Prés Farm. I always appreciate working with motivated people who
do everything they can to get the best out of their herd and do so with great respect for the animals they make a living from.
Thank you for your confidence!”
Luc Rousseau, T. P.
AT A GLANCE FALL 2010 • 23
ure
Feat cle
arti
'IVEYEARSAGO
Gérard and Lisette Carbonneau Farm Inc.
“A promising future
for the Carbonneau Farm”
Do you remember the Carbonneau family? In the 2005 issue of Those with a Passion, we introduced our readers
to Lisette and Gérard, the owners of Gérard and Lisette Carbonneau Farm Inc. in Stanstead, Quebec. Following a passion
transmitted from one generation to the next, they had taken over the farm from Gérard’s father in 1971 and hoped
the day would come when they too could perpetuate the tradition by transferring the business to their youngest son,
who was 21 years old at the time.
Five years later: mission accomplished!
William, who is now 26, was always involved on the farm. As soon as he was old enough
to do so, he helped his father plough the fields and was interested in everything related
to the farm. Happy to have had such a great experience as a child, he hopes his own
children will do the same.
It was William’s passion for dairy production that prompted him to want to take over
the business and purchase the farmhouse. He wanted to take on more responsibilities
and take part in the important decisions to make the farm progress even further.
William’s parents, who had always encouraged their son to acquire more farming skills
and apply them to his daily work, were overjoyed.
The entire family is happy for William
Nathalie, the mother of Marika and Simon, Isabelle, whose children are Julien, Arnaud
and Charles, as well as Philippe have gone on with their lives after being involved on
their parents’ farm for a long time. They now all enjoy success in their respective
careers. William’s brother and sisters are really happy that their brother has taken
over the farm and that the future of the family business is in good hands.
Catherine and William
24 • AT A GLANCE FALL 2010
Some improvements were made,
with stability remaining in the forefront
Over the years, the farm has continued to move forward without going through any
major expansions, as Gérard wanted to keep the business growing at a moderate pace.
The Carbonneaus nevertheless hired William’s spouse, Catherine, built a warehouse,
made changes to the calf pens, adjusted the heifer stalls, acquired a new feeding robot
and new milkers, changed the ventilation system, and fixed and updated their drainage
system. In addition, the number of cows in milk went up. They used to have 35 and
now have 40. The farm also purchased new quota, they went from 36 kg (79.37 lbs)
to 41.8 kg (92.15 lbs).
Gérard and Lisette couldn’t be happier
As you may have guessed, what makes Gérard and Lisette so proud is the fact that
the transfer to their son William went so smoothly. In seeing all the progress their farm
has made and thinking about their family, they are delighted that their children have
all found their way in life and that everyone gets along so well.
Gérard and Lisette had this to say about the way they have been running their business:
“Increasing our efficiency is a factor that enables the farm to make gains daily.”
They are more than happy with the results they’ve been getting.
When you have a winning team,
why change anything?
The Carbonneaus are satisfied with the service they get from Debbie Lachapelle from
the H.L. Boisvert feed mill. This is why they have remained with her over the last five
years. They really appreciate her feeding strategy. With Debbie, they can be assured
that their objectives will be met. She is readily available to listen to them and especially,
to answer their questions. What more would they want?
“Increasing our efficiency is a factor that enables
the farm to make gains daily.”
:
Farm profile
Th
ere
85
40
41.8
GP
2 EX, 2 G, 25 VG, 15
)
9,500 kg (20,944 lbs
es
acr
0
20
eS
iff
ette, an
Owners: Gérard, Lis
herd
Number of head in the
Cows in milk
Kilos of quota
Herd classification
on
Average milk producti
m
far
Size of
nce
d, Quebec
Farm Inc., Stanstea
au
ne
on
rb
Ca
te
et
Lis
u
Gérard and
d William Carbonnea
h ur- G ain
d
in 5 years:
Improvements
to William
• Transfer of shares
lk
• 5 more cows in mi
ra quota
• 5 kg (11 lbs) of ext
• 1 new employee
Boisvert Inc.
Service center: H. L.
lle, agr.
or: Debbie Lachape
Dairy Nutrition Advis
A great family spirit
“I’ve been working with the Carbonneaus for the last 5 years and I’m always pleased to be part of their success. They are
passionate people who follow through with their projects. The arrival of William on the farm is the greatest improvement of all.
Your great family spirit is an inspiration to me!”
Debbie Lachapelle, agr.
AT A GLANCE FALL 2010 • 25
ure
Feat cle
arti
Leduc et Frères Farm (Granduc)
(Granduc
Holstein )
“Productivity
that keeps increasing
from generation to generation”
When you have great passion for the land, as the members of the Leduc family do, you can’t make the wrong career
choice if you decide to become a producer! David and Karine got their love of agriculture from their father, Jacques,
who in turn got it from his father, who built the farm in the 1950s. Jacques, David and Karine got together in 1971 to
acquire the Leduc et Frères Farm founded in 1975 by Jacques and two of his brothers.
Balancing work and family:
a challenge for the Leducs!
David Leduc has always been fond of agriculture. “I’ve been involved on the farm ever
since I can remember,” he recalls with a smile in his eyes. “As a kid, I was always right
behind my father.”
To further his knowledge, David studied at Alfred College at the University of Guelph
in Ontario. Today, he looks after feeding the animals and the field work. He already
has three young daughters and is looking forward to the birth of a new child
in December.
As for Karine, she works part-time on the farm, in addition to caring for her family.
For both her and her brother David, balancing work and family is a challenge that isn’t
always easy to meet, especially in the summer. One way to deal with the situation is
to bring the children to the farm where they can play at working with their parents.
The owners find this a great way to get their children interested in farm work without
putting any pressure on them.
The Leduc family
26 • AT A GLANCE FALL 2010
Although he keeps an eye on the overall activities on the farm, Jacques is specifically
in charge of herd management and accounting.
Owners focused on productivity
Five years ago...
At the time, the Leducs wanted to make changes to the farm that would improve their
productivity. Among other things, they planned to purchase more quota and increase
their milk and butterfat production.
What about today?
They succeeded in doing just that! They went from 82 kg (181 lbs) of quota to 91 kg
(201 lbs). Their average milk production also increased, going for 11,002 kg
(24,255 lbs) to 11,368 kg (25,062 lbs).
This boost in production and butterfat enabled them to sell more animals. In spring
2010, they reached a personal peak in terms of the quantity of fat per cow delivered
daily. The Leducs attribute these improvements to the use of higher quality forage, to
following up on all feed changes, to the strict feed management procedures adapted
to their dry and close-up cows, and to the quality of Shur-Gain’s technology allowing
for the right balance of nutrients at an optimum cost.
Improved facilities
Beyond their improvements to drive up productivity, the owners of the farm made
other big changes. They increased the size of their bulk tank and improved the space
for their animals to give them more comfort. In the next few years, they plan
to automate their feeding system, continue to make progress in the area of cow comfort
and improve animal production and genetics.
The availability and competence of their
advisor make a difference for the Leducs
Luc Gravel, the Dairy Nutrition Advisor from the Gérard Maheu feed mill, is always
available for Jacques, David and Karine. “Because of his efficiency, swiftness in dealing
with problems, experience, and availability at any time of the day, Luc is someone we
can always rely on,” the owners emphasize. Thanks to Luc’s advice, the Leducs now
provide better transition care to their cows and have seen a significant increase
in productivity. Now that’s profitable teamwork!
“I’ve been involved on the farm ever since I can remember.
As a kid, I was always right behind my father.”
:
Farm profile
ebec
Th
ere
175
72
91
G
2 EX, 29 VG, 42 GP, 7
)
lbs
2
,06
(25
kg
8
11,36
256-257-254
eS
iff
vid
Owners: Jacques, Da
herd
the
Number of head in
lk
mi
in
Cows
Kilos of quota
Herd classification
on
Average milk producti
BCA
nce
Qu
Farm, Beauharnois,
Leduc et Frères Ltéeand Karine Leduc
h ur- G ain
d
in 5 years:
Improvements
ra quota
• 9 kg (20 lbs) of ext
6 kg (807 lbs)
milk production of 36
e
rag
ave
in
• Increase
ition cows
ns
tra
forages for dry and
new bulk tank
• Specific choice of
and installation of a
rs
ife
he
the
for
pit
re
nu
ma
a
of
ion
uct
• Constr
d Maheu Inc.
Service center: Gérar
Luc Gravel, T.P.
or:
vis
Ad
ion
Dairy Nutrit
Wonderful customers!
“I’ve had the privilege to work with the Leduc family for the last 5 years and it’s always a pleasure. They are top notch managers
who spare no effort to succeed in meeting their objectives. It’s thanks to customers like them that I can excel as a representative
and feel so much pride in my work. Congratulations!”
Luc Gravel, T. P.
AT A GLANCE FALL 2010 • 27
ure
Feat cle
arti
Maple Valley Farm
Two evolving passions:
milk and maple syrup!
Just hearing the name of the farm is enough to make your mouth water with thoughts of golden maple syrup! And after
treating yourself to maple products, how about a big glass of fresh milk? There’s no doubt in anybody’s mind that milk
and maple syrup production go very well together!
How do the Depaties manage
to get everything done in 24 hours?
It takes a lot of organization and devotion for the owners of Maple Valley Farm, Simon
and Jackie, to live out their two greatest passions: milk and maple syrup production.
“Sugaring went from 4,000 to 7,000 taps in 2006. We managed to achieve this because
we have become more efficient with our dairy operation and have more time to spend
on our other passion, which is sugaring,” Simon and Jackie enthusiastically say. This
is definite proof that when you’re well organized, you can make great things happen!
A closely knit family
Simon and Jackie have four adult children: James, who is involved on the farm, Kimberly
(24 years old), who now lives in Texas, as well as David (26 years old) and Rita
(28 years old), who work at Ben & Jerry’s ice cream factory, in a field that complements
dairying. The fact that their children are grown up and doing well for themselves gives
the Depaties an extra sense of accomplishment.
Their son James steps on board!
One of the highlights of the past 5 years has been the involvement of James, Simon
and Jackie’s youngest son, on the farm. This constitutes an important development
for Maple Valley Farm. The objective is to put everything in place so that when the time
comes for him to take over the business, things will go smoothly. It’s plain to see that
they’re on the right track!
James, Jackie and Simon
28 • AT A GLANCE FALL 2010
What were Simon and Jackie’s
goals 5 years ago?
When the owners of Maple Valley Farm were asked what objectives they had set for
themselves to ensure the progress of their business, they identified two major areas
that they wanted to improve:
• milk production
• cow comfort and health.
How did they reach these goals?
By working with perseverance, they succeeded in increasing milk production from
29.5 kg to 36.3 kg (65 lbs to 80 lbs). Their dairy nutrition advisor, Julie Caouette, also
had something to do with their success. “Julie is a much appreciate member of our
team. We like her positive attitude and professional advice.” The Depaties know that
Julie works with state-of-the-art tools that are exclusive to Shur-Gain. With the NEWTON
technology, their feed program is balanced in an optimum way to ensure that the
rations supply their cows the right nutrients for maximum production with no waste.
New equipment that makes a difference
The owners of Maple Valley Farm also invested in new equipment. They bought a new
tractor in 2008 and a mower in 2009. As for this year, they made the acquisition of a
chopper with a kernel processor. They’ve also been offering their cows a TMR since
2005. “The fact that we now have new, more efficient equipment improves our
productivity and lets us have a better quality of life, declares Simon, obviously happy
with his purchases.
Cow comfort: a priority
The Depaties have also succeeded in significantly improving cow comfort by building
a new barn in 2005. These comfortable, up-to-date facilities help keep their herd in
good health. “We are extremely proud of our achievements,” adds Simon. And the story
doesn’t end here! The Depaties are people with foresight who have a number of other
projects in mind for the future.
“The fact that we now have new, more efficient equipment
improves our productivity and lets us have
a better quality of life.”
:
Farm profile
% of fat
Protein
% of protein - Total
- True Protein
Th
ere
205
102
)
10,136 kg (20,272 lbs
%
3.7
3.2%
3.0%
eS
iff
kie
Owners : Simon et Jac
herd
Number of head in the
Cows in milk
Production average
nce
anton, Vermont
Maple Valley Farm, SwDepatie
h ur- G ain
d
in 5 years:
Improvements
in the business
t of their son James
• Gradual involvemen
cow facilities
w
ne
• Construction of
m equipment
far
w
ne
of
ase
rch
• Pu
80 lbs)
• Use of a TMR
to 36.3 kg (65 lbs to
duction from 29.5 kg
• Increase in milk pro
erie Robitaille inc.
Service center: Meun
.A.
or: Julie Caouette, D.T
Dairy Nutrition Advis
Committed people who want to move forward
I’m very happy to be working with Simon and Jackie. They are passionate people who know their cows and look after their wellbeing. They know that healthy, comfortable cows will be more likely to express their productivity potential. I find it stimulating
to work with them on their projects and help them reach their objectives. My role is to bring them a different outlook and make
profitable suggestions. I feel privileged to have them as my clients.
Julie Caouette, D.T.A.
AT A GLANCE FALL 2010 • 29
ure
Feat cle
arti
R.L. Rheault Farm
“An increase
in productivity
that exceeds expectations”
Two brothers, two business partners
Just like many good stories, that of the R.L. Rheault Farm starts off with a deep-rooted
passion for the land. This love for agriculture got passed on through the years and
today, four generations later, Pascal and Miguel Rheault are alight with excitement
when they speak about the farm they have recently purchased. After 10 years of
operating the business with their parents, Réal and Louise, the two brothers fully
acquired the farm in January 2010. However, their parents remain available to give
them a hand whenever needed, a help that Pascal and Miguel greatly appreciate.
Five years ago, the owners of the farm wanted to make a lot of improvements in terms
of productivity, labour, and operations. Today, they are very proud to tell us how things
have developed since that time.
Balancing work and personal life: it’s possible!
Although they devote a lot of time to their business, Pascal and Miguel know how to
enjoy life, as they are extremely fond of sports! This goes to show that it’s quite possible
to balance work as a producer and personal activities and interests.
Pascal, who is 27 years old, takes part in a number of sports. He loves snowboarding
and playing hockey and golf. After a day spent looking after the cows and the fields,
he likes to go out with friends and really appreciates such opportunities to relax and
enjoy himself.
The owners, Pascal and Miguel, with their father Réal
30 • AT A GLANCE FALL 2010
As for 30-year-old Miguel, he likes bicycle riding and downhill skiing, as well as playing
golf. He now has a son named Samuel and enjoys spending time with his family.
His spouse Caroline works as an accountant in Victoriaville. He is also very involved
as an administrator on the Board of the Syndicat de la relève Centre-du-Québec.
In addition, he looks after administration on the farm when he’s not busy in the fields,
feeding the animals, or managing operations with his brother.
Changes beyond their expectations
Pascal and Miguel are happily surprised to see the extent of the improvements made
on the farm. The productivity and efficiency of the business have considerably increased
and they now produce 2,000 kg (4,406 lbs) more milk per cow annually. What’s more,
they have even started doing embryo transplants. With the same manpower, 1 part-time
employee, they can now produce 55 kg (121.25 lbs) of additional quota, having gone
from 100 kg (220.5 lbs) five years ago to 155 kg (342 lbs) today. Always striving
to make more positive improvements, they would like to continue to develop their
genetics and productivity and are aiming for an average production of 11,000 kg
(25,251 lbs) of milk per cow.
A successful transfer
To everyone’s satisfaction and with the precious help and support of the advisors from
the MAPAQ, the farm transfer from father to sons took place in the best possible way:
in harmony! Pascal and Miguel’s parents are very happy with their two sons’
accomplishment.
Improving animal comfort
Improving feeding and animal comfort can only impact positively on herd development.
Pascal and Miguel are using Shur-Gain’s Newton technology to obtain positive results.
This way, their cows have all the nutrients they need in their feed to be productive and
remain in good health. The owners have also noticed that cows kept in free stalls
developed better resistance to diseases. Now these are great improvements!
With their advisor, they form a winning team!
Well guided by the advice given to them by their Dairy Nutrition Advisor, Christian
Denis, the Rheault brothers really appreciate his honesty, professionalism, and speedy
response. This is what they had to say about him: “Christian Denis works hard to meet
our needs. He regularly enquires about how we do things on the farm so he’ll be able
to answer our questions as adequately as he can. We really appreciate his excellent
service and the fact that he always strives to do the best possible job.”
“Pascal and Miguel’s parents are very happy
with their two sons’ accomplishment.”
:
Farm profile
Th
ere
260
126
155
25 VG, 74 GP, 44 G
)
10,536 kg (23,228 lbs
7
-22
29
230-2
eS
iff
Mic
Owners: Pascal and
herd
the
in
d
hea
of
Number
Cows in milk
Kilos of quota
Herd classification
on
Average milk producti
nce
ec
., Saint-Albert, Queb
R.L. Rheault Farm Inc
hel Rheault
h ur- G ain
d
BCA
in 5 years:
Improvements
nsfer
• Successful farm tra
ota
qu
ra
ext
of
kg
milk per cow annually
55
•
00 kg (4,409 lbs) of
2,0
of
on
cti
du
pro
in
• Increase
ion
• Improved reproduct
new buildings
d
an
xer
mi
R
TM
• New
for corn silage
silo
*95
• Additional 29
*80 silo for haylage
• Rebuilding of a 20
erie Ducharme Inc.
Service center: Meun
T.P.
or: Christian Denis,
Dairy Nutrition Advis
Competent managers
“It’s a real pleasure to work with Pascal and Miguel. They each have their own strengths and truly complement each other.
They are competent managers who pay attention to detail. This is why we’ve managed to do so well. Congratulations and keep
up your great work!”
Christian Denis, T.P.
AT A GLANCE FALL 2010 • 31
ure
Feat cle
arti
Noël Fortin & Sons Farm Inc.
“Sound management
yielding impressive results”
If you were told that passion for agriculture is genetically transmitted, would you believe it? Anyone who looks at the
Fortin family will be tempted to say “yes”. Noël and Lucille Fortin, who founded the farm in 1958, had 8 children
and 7 of them made working on the land their passion.
In 1979, their sons Jean-Pierre and Sylvain decided to become partners in the business
and, after several years of working with their parents, became the owners of the Noël
Fortin & Sons Farm. Five years ago, these producers were convinced that they could
improve the efficiency of their farm through adequate management practices and
state-of-the-art equipment. Today, they are the living proof of that!
At the Fortins, everyone pitches in
Even if he has officially retired, Noël still takes pleasure in working on the farm
and loves to be there at haying time. His expertise in the field is a great help to his
sons, who wouldn’t want to do without him!
Jean-Pierre is a very busy man when he’s not with the cows. If he isn’t cross-country
skiing, flying a plane or bicycling, he finds the time to travel with his wife Estelle.
Sylvain, who’s in charge of the pig farm, enjoys the thrills of motorcycle riding and
also likes to travel.
While the two brothers work on the farm, the other members of the family also keep
busy. Jean-Pierre’s wife, Estelle, is the farm’s bookkeeper and helps out in the fields
whenever needed. Their 23-year old son, Jérôme, obtained his vocational diploma in
milk production two years ago and would like to take over the farm in due time. As for
Sylvain son, Sébastien, who is also 23 years of age, he has a diploma in swine
production and spends a lot of time looking after the machinery.
Jérôme and Jean-Pierre Fortin.
Productivity goes hand in hand
with profitability
The Noël Fortin & Sons Farm has come a long way in the last five years. The average
milk production went from 9,998 kg (22,042 lbs) to 10,953 kg (24,147 lbs), butterfat
increased from 3.94% to 4.07% and protein went from 3.20% to 3.36%.
32 • AT A GLANCE FALL 2010
Planning: the key to success
The Fortins adapted their equipment in order to meet the standards of the Canadian
Quality Milk program. Jean-Pierre told us about the farm’s approach to investing: “Our
priority is to maintain the financial stability of the business. This is why we assess our
needs before making a new acquisition. The secret of our profitability lies in good
planning and having the right equipment.”
Significant improvements without overdoing it
Jean-Pierre and Sylvain have made great improvements in terms of components
and genetics and have obtained excellent animal production results. The heifer barn
has also been turned into free stall facilities. For the next few years, their objectives
are to increase the involvement of the younger members of the family who will one
day be taking over the business and maintain the same level of productivity. Another
source of satisfaction comes from the fact that the Fortins have kept the same
employees for many years. Jean-Pierre stresses the excellent work done by his two
right hands, Marc and Eric, who have respectively worked on the farm for 19 and
6 years.
“We couldn’t do without our
Shur-Gain advisor”
The Fortin brothers are happy to have Jocelyn Roy by their side. They appreciate the
realistic and practical side of Jocelyn, his open attitude toward the future and needs
of their business and the quality of his advice. “We would certainly encourage
all producers to develop the same level of complicity with their feed advisor,”
they concluded.
“The secret of our profitability lies in good planning
and having the right equipment.”
:
Farm profile
Th
ere
123
101
133.1
P
7 VG, 53 GP, 58 G, 6
)
10,953 kg (24,147 lbs
4.07%
3.36%
410 ha
eS
iff
Owners: Jean-P
herd
Number of head in the
lk
Cows in mi
Kilos of quota
Herd classification
on
Average milk producti
t
rfa
tte
bu
e
rag
Ave
Average protein
Size of farm
nce
Beauce, Quebec
., Saint-Bernard-deInc
rm
Fa
ns
So
&
n
Noël Forti
tin
ierre and Sylvain For
h ur- G ain
d
in 5 years:
Improvements
ota
• 13.1 kg of extra qu
d
• 40 ha of added lan
5 lbs)
rease of 955 kg (2,10
• Milk production inc
t
ten
con
t
rfa
tte
bu
average
• 0.13% increase in
n content
tei
pro
e
rag
ave
in
• 0.16% increase
• New equipment
.
or: Jocelyn Roy, T.P
Dairy Nutrition Advis
A passion that gives results
“I find it very fulfilling to work with Jean-Pierre and Sylvain. Through their passion, they constantly motivate us to want to bring
them the very best to enable their business to improve on a continuous basis. I’m very happy to be contributing to their success.”
Jocelyn Roy, T.P.
AT A GLANCE FALL 2010 • 33
SHUR-GAIN’S
MAJOR
OUR PASSION ucer
is to increase prod
profitability
NEWTON : to get the most out of your forages
A unique tool capable of formulating rations at least
cost, taking into account:
• the energy and carbohydrates supplied to the cow
• interactions between additives
• the advantages of rumen modifiers
• lactation cycles and milk components.
This powerful calculation tool is designed to help you
get the most out of your forages and make the best
choices in terms of feeding strategy for your herd.
34 • AT A GLANCE FALL 2010
eS
iff
Th
ere
nce
What is t?
ecre
Newton’s s
ts y ou give
“Newton le hat she needs
tw
the cow jus r needs, no more
e
h
to meet s, w hile ensuring
and no les production .”
optimum
This is why it is said to be ONE
OF SHUR-GAIN’S GREATEST
INNOVATIONS OF THE LAST
30 YEARS.
h ur- G ain
d
DEVELOPMENTS
in the dairy sector over the last 5 years
PROPULSION : for profitable transition care!
Newly developed this year,
Propulsion is already giving great results!
The Propulsion program has completely changed the perception of producers:
Everyone thinks they’re giving their cows the proper care during transition,
and it’s normal to believe that. However, several producers realized that they
could be even more profitable if they only changed a few of their practices.
PROPULSION is a unique transition program from
Shur-Gain, based on the very latest discoveries about
the specific needs of cows during this very important
period. Propulsion uses the power of Newton to offer
your cows just the right amount of energy required
for HEALTH, PRODUCTIVITY and LONGEVITY.
Propulsion is an efficient, easy-to-use program that
helps you take the right steps to make sure your
transition care passes the profitability test.
time,
The right method, at the right
ct:
with the right produ
It’s simply efficient!
WHAT DOES
?
IN
A
G
R
U
SHAH
R
VE IN STORE FO YOU
SPECIAL LAUNCH
coming up in the next few months:
OUR BRAND NEW HEIFER PROGRAM
This includes new products to get your heifers off to the right start
and ensure adequate growth for maximum peak milk, with no waste.
The knowledge developed by Shur-Gain goes straight to your field.
AT A GLANCE FALL 2010 • 35
Your
Passion
rises early
SG91036
Passion leads to great accomplishments.
Copyright: Bibliothèque nationale du Québec, 2002. National Library of Canada, 2002.
and inspires us to make great innovations.
RETURN ALL MAIL THAT CANNOT BE DELIVERED IN CANADA TO: Shur-Gain Communications Department, 4780 Martineau Street, Saint-Hyacinthe (Quebec) J2R 1V1