AUDIOVISUAL LANDSCAPE IN LITHUANIA Facts and Figures 2013

AUDIOVISUAL LANDSCAPE IN LITHUANIA
Facts and Figures
2013
Radio and Television Commission
of Lithuania
UDK 654.1(474.5)
Au-17
Compiled:
Radio and Television Commission of Lithuania
Publishing house:
TEV, Mokslininkų g. 2A, LT-08412 Vilnius
Printing house: “Petro ofsetas”, Savanorių pr. 174D, LT-03153 Vilnius
© Lietuvos radijo ir televizijos komisija, 2013
© Leidykla TEV, 2013
ISBN 978-609-433-207-4
© Foto: BFL, 2013
FACTS AND FIGURES (January 1, 2013)
Population
2.97 million
Television equipped households
1.26 million
Cable TV subscribers
430 144
MMDS subscribers
17 506
IPTV subscribers
100 000
Satellite TV subscribers
100 000
DTT subscribers
70 715
Radio broadcasters
48
Television broadcasters
45
Cable television operators
55
MMDS operators
2
IPTV service providers
26
VOD service providers
3
Number of radio programmes
52 (11 national coverage)
Number of television programmes
54 (11 national coverage)
RADIO AND TELEVISION COMMISSION OF LITHUANIA
The Radio and Television Commission of Lithuania was established by the Law on the Provision of Information to the Public
in 1996. It is the regulator of audiovisual services in Lithuania, accountable to the Seimas (parliament) of the Republic of
Lithuania. It is an expert for the Seimas and the Government on the issues of radio and television broadcasting.
In accordance with the amendments to the Law on the Provision of Information to the Public, which came into force on
January 1, 2013, the status, structure and the rules of formation of the Commission had changed.
The Commission is now comprised of 11 members: two members are appointed by the President of the Republic, three
members are appointed by the Seimas on the recommendation of the Seimas Committee for Education, Science and Culture
and the Committee on the Development of Information Society (one of the three – represents the opposition factions), one
member is appointed by the Lithuanian Bishops’ Conference, three members – by the Association of Lithuanian Artists,
one member – by the Association of Lithuanian Journalists, and one member – by the Union of Lithuanian Journalists. The
Seimas appoints the chairman and the vice-chairman of the Commission from the list of 11 members appointed by the above
organizations.
Members of the Commission are appointed for a 4-year period; the chairman and the vice-chairman are appointed for a
2-year period for no longer than 2 consecutive terms.
In its activities the Commission is guided by the Constitution of the Republic of Lithuania, the Law on the Provision of Information to the Public, other laws and regulatory enactments, its own Regulations and the Rules for Licensing Broadcasting
and Re-broadcasting Activities.
The main functions of the Commission are the following:
 Together with the Communications Regulatory Authority, the Commission draws up a strategy for allocation of radio frequencies for broadcasting and re-broadcasting radio and television programmes. Based on
this strategy, the two institutions prepare and adopt a plan for allocation of radio frequencies for broadcasting and re-broadcasting radio and television programmes.
 It calls for tenders for the acquisition of broadcasting or re-broadcasting licences. It sets the tender conditions and the licence terms as well as adopts decisions concerning the tender results and the granting of
licences.
 It supervises the observance of licence terms and decisions adopted by the Commission.
 The Commission examines complaints concerning radio and television programmes.
 Within the limits of its competence, supervises the implementation of the provisions of the Law on the Protection of Minors against the Detrimental Effect of Public Information.
 In accordance with the procedure established by laws, the Commission imposes sanctions on broadcasters
and re-broadcasters of radio and/or television programmes, providers of on-demand audiovisual media
services and other persons broadcasting or re-broadcasting audiovisual and/or audio works by electronic
communications networks who violate the requirements of the Law on the Protection of Minors against the
Detrimental Effect of Public Information, the Law on the Provision of Information to the Public or licence
conditions, or who fail to observe the decisions adopted or obligations issued by the Commission. Sanctions
can be the following: warnings, suspension of the licence for a period not exceeding three months, revocation of the licence, penalties prescribed by the Code of Administrative Offences.
 The Commission collects relevant information on broadcasters and re-broadcasters of radio and/or television programmes and providers of on-demand audiovisual media services, analyses their activities and publishes information on the owners and shareholders, prepares information and analytical material on these
issues.
Members of the radio and television commission of lithuania
Edmundas Vaitekūnas
Chairman (since 23 April 2013)
Delegated by the Seimas of the Republic of Lithuania
(on 21 March 2013)
Orchestra conductor, Philologist
Jonas Korenka
Vice-Chairman
(since 23 April 2013)
Delegated by the Seimas of the Republic of Lithuania
(on 21 March 2013)
Stage director
Tomas Čyvas
Member
Journalist
Delegated by the Association of Lithuanian Journalists
(on 25 March 2013)
Antanas Jonynas
Member
Writer
Delegated by the Lithuanian Association of Artists
(on 15 January 2013)
Laimantas Jonušys
Member
Translator
Delegated by the Seimas of the Republic of Lithuania
(on 21 March 2013)
Vidmantas Mačiulis
Member
Journalist
Delegated by the Union of Journalists of Lithuania
(on 21 January 2013)
Mantas Martišius
Member
Lecturer, Communication sciences
Delegated by the President of the Republic of Lithuania
(on 21 January 2013)
Algis Matulionis
Member
Actor
Delegated by the Lithuanian Association of Artists
(on 15 January 2013)
Kęstutis Petrauskis
Member
Journalist
Delegated by the President of the Republic of Lithuania
(on 21 January 2013)
Dainius Radzevičius
Member
Journalist
Delegated by the Lithuanian Association of Artists
(on 22 May 2013)
Vincentas Vobolevičius
Member
Lecturer, Political economy
Delegated by the Lithuanian Bishops’ Conference
(on 16 July 2013)
LITHUANIAN AUDIOVISUAL MARKET AND RECENT DEVELOPMENTS
There were 48 radio broadcasters in Lithuania at the beginning of 2013, broadcasting 52 original radio programmes. Eleven
of them are of national coverage. Nearly 60 per cent of the audience share is spread among three leading groups of broadcasters: 1) public service radio stations: LRT RADIJAS, LRT KLASIKA and LRT OPUS; 2) commercial radio station group
M-1: M-1, M-1 plius, Lietus, Raduga, Laluna; 3) commercial radio station group Radiocentras: Radiocentras, ZIP FM, Relax
FM, Russkoje Radio Baltija, Classic Rock FM. The Lithuanian radio advertising market amounts to just over 7 million EUR,
which accounts for 8 per cent of the total media advertising market.
Being a country with a population of less than 3 million and a television advertising market not exceeding 50 million EUR,
Lithuania has 11 national television programmes. According to the viewership, three groups of owners share the lion’s part of
the market: Modern Times Group (TV3, TV6 and TV8), MG Baltic (LNK, BTV, TV1, INFO TV, and LIUKS!) and the public
service broadcaster (LRT TELEVIZIJA, LRT KULTŪRA and LRT LITUANICA). The television advertising market accounts
for nearly 48 per cent of the total media advertising market.
On October 29, 2012, the analogue terrestrial television broadcasts were switched off in Lithuania. At present, two transmission companies AB LRTC and TEO LT, AB operate two multiplexes each. Eleven free-to-air original national programmes
are broadcast nationwide. Two foreign programmes – BBC World News and TV Polonia – are rebroadcast free-to-air as
well. TEO LT, AB also rebroadcasts 3 HDTV programmes in Vilnius and Kaunas, while Balticum TV rebroadcasts 9 DTT
programmes in Vilnius and Klaipėda.
In 2013 three more national multiplexes operated by AB LRTC, TEO LT, AB and SATV Network were planned to be installed. The latter was meant for broadcasting the programmes of the public broadcaster – the Lithuanian national radio and
television (LRT). The project is at a standstill. According to the model approved by the Government, the Commission called
for tenders to fill two multiplexes with HDTV channels, but no candidates applied.
Lithuania launched digital terrestrial television in 2006 using MPEG-4 compression, which enabled HDTV to function effectively as well as to carry a number of channels sufficient to build an attractive pay TV platform.
At the end of 2011, the Government set the 2012 budget for set top box subsidies for low-income households at 10 million
litas (2.9 million EUR); however, the number of applicants for the subsidies appeared to be below the estimate and less than
10 per cent of this budget had been spent before the switch-off of the analogue signal on October 29, 2012.
On January 1, 2013 the rebroadcasting companies had 684 799 subscribers of their services. The number of cable TV subscribers on January 1, 2013, totalled 430 144. The data collected by the Commission put the number of subscribers also on
other pay TV platforms: MMDS – 17 457, IPTV – 100 000, DTT – 70 715, satellite TV – 100 000.
TV reception by platform
January 1, 2013
Number of households – 1 260 000*
43%
541 684
34%
430 144
1%
17 457
Cable TV
MMDS
8%
100 000
8%
100 000
Satellite TV
IPTV
* Each household can use several reception platforms
Source: Radio and Television Commission of Lithuania
10
6%
70 715
DTT
Free to air TV
Average daily reach of television channels, %
July 2013
34.6
32.2
31.4
25.0
22.7
18.6 17.6
17.0
14.9
10.8 10.3 10.3
9.9
9.7
9.2
7.7
Source: TNS LT
11
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2.9
Television audience share
July 2013
TV8
2.2%
REN TV Baltija
3.2%
Lrytas.TV
3.1%
TV1
3.9%
INFO TV
2.7%
LRT KULTŪRA
1.1%
LIUKS!
1%
Other
19.2%
PBK
3.5%
RTR Planeta
4%
LNK
16.2%
TV6
4.8%
NTV
6.7%
BTV
6.8%
LRT TELEVIZIJA
7.7%
Source: TNS LT
12
TV3
13.9%
NATIONAL DIGITAL TERRESTRIAL PLATFORM IN LITHUANIA
October 1, 2013
NETWORK – LRTC I
NETWORK – LRTC II
LRT TELEVIZIJA*
LRT KULTŪRA
LNK
INFO TV
LIUKS!
TV1
TV6
TV3
BTV
TV8
BBC WORLD NEWS*
ROSIJA RTR
RTVi
PBK LITHUANIA
NBA TV
VH1
BALTICUM AUKSINIS
CARTOON NETWORK/TCM
SPORT1
PINGVINUKAS
NETWORK – TEO LT II
NETWORK – TEO LT II
LIETUVOS RYTAS.TV
TRAVEL CHANNEL/PLAYBOY
ANIMAL PLANET
NATIONAL GEOGRAPHIC CHANNEL
DISCOVERY WORLD
DISCOVERY CHANNEL
DISCOVERY SCIENCE
EUROSPORT
ANIMAL PLANET
DIVA UNIVERSAL
TV POLONIA
MTV EUROPE
EURONEWS
SONY ENTERTAINMAENT TELEVISION
EUROSPORT2
NICKELODEON
CNN INTERNATIONAL
TLC
RTL
BABY TV
*11 free-to-air original national
programmes broadcast on the
basis of broadcasting licences.
*2 free-to-air rebroadcast
programmes by TEO LT, AB.
*encrypted programmes
rebroadcast by TEO LT, AB.
TEO LT, AB rebroadcasts 3 encrypted HD programmes via LRTC channel 37 in Vilnius and channel 25 in Kaunas: Eurosport
HD, Discovery Channel HD, National Geographic Channel HD.
Balticum TV rebroadcasts 9 encrypted programmes via channel 53 in Vilnius and channel 45 in Klaipėda: Balticum Auksinis, Eurosport, O-E, TV 1000 East, Cartoon Network/TCM, RTR Planeta, Discovery Channel, National Geographic Wild,
NTV MIR.
All licences were issued on tender basis. All rebroadcasters, who want to change a programme, must apply to the Radio and
Television Commission of Lithuania to get the licence terms changed. All rebroadcasting licences contain a full list of programmes.
13
NUMBER OF CABLE TELEVISION SUBSCRIBERS BY COMPANY
JANUARY 1, 2013
Other
55 111
AVVA
7 501
Elekta
9 467
Balticum TV
79 003
Cgates
112 628
Init
102 842
SPLIUS
24 081
Sugardas
6 600
Remo televizija
5 369
Parabolė
7 476
Rygveda
20 066
Source: Radio and Television Commission of Lithuania
14
DAILY AND WEEKLY REACH OF RADIO STATIONS, %
SPRING 2013
33.8
28.5
21.3
je
Source: TNS LT
15
6.5
er
th
O
ly
je
2.1
Ke
lu
na
3.1
La
di
ra
ų
p
FM
jas
3.4
Ži
Weekly reach
8.2
7.8
4.4
ni
M
Daily reach
13
11.2
Zi
s
liu
di
Ra
it
rH
Ru
ss
ko
5.2
o
ja
Ba
o
di
Ra
di
5.4
lti
ka
Pū
en
oc
Li
12.7
12
6.4
s
s
tra
us
et
-1
M
13.1
8.4
Ra
LR
T
Ra
di
jas
9.2
1p
16.7
13.7
we
17.1
Po
20.2
28.3
26.4
AVERAGE SHARE OF RADIO STATIONS (exceeding 3% share) in Lithuania
SPRING 2013
LRT Radijas
19.8%
Other
27.2%
Radiocentras
7.1%
Power Hit Radio
3.6%
Zip FM
3.1%
M-1
16.6%
M1 plius
4.8%
Lietus
14.6%
Russkoje Radio
Baltija
5.6%
Source: TNS LT
16
Pūkas
7.6%
AVERAGE SHARE OF RADIO STATIONS (exceeding 3% share) IN VILNIUS
SPRING 2013
LRT Radijas
15.1%
Other
17.6%
Radiocentras
4%
Žinių radijas
3.4%
A2
4%
M-1
15.8%
Power Hit Radio
5.1%
Zip FM
3.5%
M1 plius
8.6%
Russkoje Radio Baltija
13.9%
Lietus
9%
Source: TNS LT
17
SHARE OF REVENUES BY MEDIA CHANNELS
2012
CINEMA
0.4%
MAGAZINES
10.2%
INSIDE ADVERTISEMENT
0.9%
INTERNET
9.9%
OUTDOOR
ADVERTISEMENT
6.6%
TELEVISION
47.8%
NEWSPAPERS
16.3%
RADIO
7.9%
Source: TNS LT
18
Revenues of the audiovisual sector in LiTas
50 632 030
44 940 342
34 230 109
3 320 6129
5 414 121
2012 I Q
40 228 786
35 552 051
33 912 425
34 738 479
33 350 956
30 926 363
6 590 087
6 638 511
5 874 728
2012 II Q
2012 III Q
Radio
5 794 806
2012 IV Q
Television
2013 I Q
Rebroadcasters
Source: Radio and Television Commission of Lithuania
Revenues in January–June 2013
76.98 mln. LTL 79.44 mln. LTL
(21.50 mln. EUR) (23.01 mln. EUR)
12.07 mln. LTL
(3.49 mln. EUR)
Radio
Television Rebroadcasters
Source: Radio and Television Commission of Lithuania
19
43 067 870
39 221 140
6 275 945
2013 IIQ
radio and television commission of lithuania
Contacts
Chairman
Edmundas VAITEKŪNAS
[email protected]
Vice-Chairman
Jonas KORENKA
[email protected]
Executive Director
Nerijus MALIUKEVIČIUS
[email protected]
Deputy Executive Director
Jurgita IEŠMANTAITĖ
[email protected]
Licensing
Rima DAUNORAVIČIENĖ
[email protected]
Public and International Relations
Birutė KERŠIENĖ
[email protected]
Vilma KERŠIENĖ
[email protected]
Irena VAIČIULYTĖ
[email protected]
Gilmantė STANELYTĖ
[email protected]
Renata SEMAŠKAITĖ
[email protected]
Martynas LUKOŠEVIČIUS
[email protected]
Agnė VITKIENĖ
[email protected]
Ramvydas JARAŠŪNAS
[email protected]
Legal Adviser
Viktoras POPANDOPULA
[email protected]
Adviser on Electronic Communications
Algimantas KAZILIŪNAS
[email protected]
Chief Accountant
Rita LUKAUSKIENĖ
[email protected]
Accountant
Viktorija KANTMINIENĖ
[email protected]
Computer Administrator
Konstantinas SEVERINAS
[email protected]
Address
Vytenio g. 6, LT-03113 Vilnius
Phones
+370 5 233 06 60; +370 5 233 26 77
Fax
+370 5 264 71 25
E-mail
[email protected]
Website
http://www.rtk.lt/
Monitoring and Research
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