time flies - indigo magazine

Transcription

time flies - indigo magazine
Mindigo
MAGAZINE
Youth and New
European Media @
Pobla de Vallbona
WAITING TIME? NO PLEASE!
THE FAST SOCIETY WANTS IT ALL AND WANTS IT NOW!
BERLIN WALL FALL
THE TURNING POINTS OF OUR REALITIES
EUROPEAN STEREOTYPES
FACE YOUR EUROPEAN MANGA
www.indigomagazine.eu
WHERE THE LOCALS TREAD
FUN, FRÖLICH, MUCH MORE. MICHELANGELO WILL WAIT
TIME FLIES
The team and the motto
Patricia Pablos Martín, Spain
Alexandra Obretenova, Bulgaria
“Europe is different”
“stay tuned”
Pierre Fagnart, Belgium
“No brain, No headache”
2
Us
Author:
The editorial team
Fabio Fanelli, Italian
Carmen Valeanu, Romania
“The movement you need is on your
shoulders”
“If you take your hand off my
shoulder... I could fly this way”
Marta Ibañez, Spain
Nicola Ippolito, Italy
“Being in this congress means an
opportunity to know other youth
European projects”
“We have to go back to the island”
Jemima Raman, India
Belén Barrachina Perez, Spain
“You live, you learn”
“It has been really interesting for me
to know about European media world”
Adriana Ortiz, Spain
“I never get bored of new
technologies”
Iwona Wilk, Poland
“If you want your dreams to come
true, Europe is the place!”
Irene Sacchi, Italy
Nadia Bocconcelli, Italy
“Europe is a feeling”
“the class is not water”
Silvia Paolucci, Italy
“Yesterday is history, tomorrow a
mystery, today is a gift, that’s why it
is called present”
Alba Poveda Camino, Spain
“I would like to meet a common Europe
throughout media”
Joeri Oudshoorn, Netherlands
“I don’t want a strong Europe, I want
a soft world”
Dana Savuica, Romania
“Here comes the sun and I say it’s
all right”
Martina Pluda, Italy
“cogito ergo sum”
Marco Roncella, Italy
“Homo sum. Nihil humani alienum a
me puto”
Petre Fluerasu, Romania
“Power..unlimited power..”
Holiday planning
Patricia and Belen are planning their holiday to Paris, chatting on MSN. What
they do not know is that their mothers have already been there, 25 years
ago...
Holidays
n you
ggestio ave
u
s
e
h
t
for all
ould h
ank you e library we w
h
t
,
s
i
r
a
th
ere in P
k from
re was
oliday h guide we too
h
r
u
use the was
o
a
c
e
g
e
h
n
b
t
i
y
e
t
er
nd
are enjo
o get h
dvice a
he stree
Hi!! We ithout your a
aid, 8) t d the hotel: t s!!
s
u
o
y
n
fin
.w
ike
gave us n what to do! 2 hours (not l w problem to sk fro directio get all the
1
e
a
w
f
s
t
o
o
a
u
t
y
n
ad
,
ok
nc o
ad
not k
ely, it to rain. We also h map and we h the travel age n was reliable
t
a
n
u
t
r
o
o
t
i
t
e
t
r
a
h
g
u
t
d
Unfo
n
o
i
o
in
h
ent go
comm
em wit d not find it
at we sp us that the ac
a probl
l
h
t
u
o
e
c
m
e
i
t
e
red
ll w
so sma member all th fter they assu
time!!
e
r
A
r.
?
u
e
s
t
a great
o
a
n
y
g
o
w
i
n
t
t
i
Do
a
v
o
a
h
m
e are h
s infor
ith no
holiday et two days w holiday and w
g
n
we even liday is still a d Jenina
o
an
h
a
i
n
v
a
l
i
t
Bu
es!! S
s
s
i
K
!!
See you
Patricia wrote:
Hey Belen! How are you? Well, I’ve found a great flight to Paris. Check it out www.ryanair.com
Belen wrote:
Wow Patricia!! That’s an amazing offer! Do you know exactly how long does it takes?
Patricia wrote:
Sure! 1:30 h and we will be there.
Belen wrote:
Wow... it’s perfect! By the way, I’ve been searching on www.couchsurfing.com and I found a couple of families
who would be willing to give us a roof. I am still checking the comments but they seems a great choice!!
Patricia wrote
Yes!! A great idea 2 take this accommodation :) The best 4 us!!
Authors:
Belén Barrachina Pérez
Patricia Pablos Martín
Silvia Paolucci
Photo:
www.314th.org
Layout:
Joeri Oudshoorn
Irene Sacchi
3
EU Stereotypes
José (Spain):
brown hair and
brown eyes, thin,
tall, athletic,
sociable.
Face your European manga!
4
Planning
Author Stereotypes:
Nadia Bocconcelli
Illustrations Stereotypes:
Nadia Bocconcelli
Author Simpsons:
Fabio Fanelli
Illustrations Simpsons:
Irene Sacch
Here we are. In the next days we will
vote our European representative in the
European Union. But, if we would have
to choose our European stereotype, how
should he look like? Will he or she be
blond or brown? With blue eyes or green?
Fat or thin?
Does exist a European Stereotype?
Indigo asked some internationals if they
could imagine a representative for the
whole continent. How would he or she
look like?
Fabio (Italy):
black hair and
blue eyes, Mediterranean look,
tall and sociable.
Iwona (Poland):
brown hair and
brown eyes,
tall, athletic and
happy.
Jemina (India):
short and blond
hair, blue eyes,
tall, athletic, a
little bit shiny.
Martina (Austria):
short blond hair,
light coloured eyes,
self conscience,
diplomatic
Create your own European stereotype at
www.faceyourmanga.com and send it to us:
[email protected]
United Simpsons United Simpsons
of America
of Europe
Two different worlds, two different way of life, two different stories united by a
TV Family. You said good bye, I said Yellow...
Homer
Rich Texan
Lenny
Willie
Bart
Troy McClure Chief Wiggum
Pedro
Luigi
Üter Zörker
Fat Tony
Jacques
Collections Before
Postcards from all over the world.
The explosion of the email and the
possibility to attach picture has
signed the death of those cards and
the imagination of their collectors.
Stamps. Less and less people
are collecting them. After the
death of the postcards they
are now just for specialist.
Collections
Telephone cards! This was one of the
most famous collections during the late
90’s. No SMS? No life. Nobody buy
anymore those cards, we just send
small message all over the continent.
Author:
Nicola Ippolito
Photos:
Jemima Raman
Anne-kathrin Ragusa
"phoneboot" <
youthmedia.eu <
CC-en-EN <
License(by-nc <
Collections After
Sugar bags. Of any kind and size... how
many did you already collect from you
last travel in europe?
Sugar bags. Of any kind and size... how
many did you already collect from you
last travel in europe?
Exception
Money. Collectors didn’t gave up, they just
evolved. Before was a question of an entire
monetary difference, Lire, Pesetas, Mark; Now
are the little coins to be different from
country to country, Did you already get the
Slovenian version?
Movie posters. The fruition is
made easier. Now you can do it
yourself. Download one from the
internet and print it on A£ or A$
and it’s done.. there you began
your collection of movie posters.
5
Studying around the world
Every year thousands of European university students travel to foreign countries in order to know different places. Student exchange programmes are one
of the most covered experiences of most students.
6
Exchange
Author:
Alba Poveda Camino
Photo:
Ana Mustar
> youthmedia.eu
> CC-License(by-nc-nd)
The European Commission agrees that university studies are very essential to a society. Nearly
4000 universities teach
professionals day by day,
but unfortunely most of
them choose to finish
their formation abroad.
So, for all those students
who want to experience
a different life and enjoy
another point of view,
this Commission proposes exchange programmes
called Erasmus, Leonardo, Tempus, Atlantis…
The Erasmus programme
is a cultural exchange
which offers the possibility to spend six months
or a year in a different
European country.
In its twenty two years of existence, thousands of
students have enjoyed it and all of them say the
same: it is an amazing experience recommended
for everyone.
Leonardo programme gives a similar chance to
the youth. It offers the possibility of hands-on
training in the chosen field of studies.
Studying in an other country for only a short
period of time often diminishes the experience
of a full university year.
Luckily, from now on there is going to be a sort
of solution. The Bologna programme is trying to
build a common European University without
differences of degrees in each country.
Some participants from the programmes gave
us their opinions about
them.
An Irish friend called
Julie, student of International Communication
Media travelled to Seville and Bilbao so that
she could improve her
Spanish and know the
culture in a better way.
It was possible for her
thanks to the Erasmus
programme. In her own
words, “This has been an
amazing experience for
learning in a really international environment”.
She says she didn’t have
any problem, it has never
been better for her marks,
which have increased
when she returned to
Ireland.
Marta, an Advertisement
and Public Relations Spanish student, got an Erasmus programme, too, some years ago. She chose
the Czech Republic, because she didn’t want to
find herself in a city full of Spanish students, as
she wanted to experience different cultures.
It was a win-win situation, she says. Besides a
gimpse into a different culture, she gets really
well going with everyone there, she got to know
an educational system completely different from
the Spanish one.
Where the locals tread
Jemima was born in India. For three years, she has been living in Europe.
Taking a detour from the tourists-led path, she says, has often led her to the
real gems of the European cities.
EUROPE has some pretty impressive architectural heritage. You don't need me to tell you that.
But the thing is, after a while, it kind of goes over
your head. Sometimes, it is easy to believe if you
have seen one monument, you have seen them
all. This, of course, is not true. But I am sure you
know what I mean: sometimes all you have to do
is squeeze your eyes tight and turn any which
way and open them (so ok you might have to
tilt your head and adjust the angle). You can see
traces of Berlin in Budapest, Cottbus in Como...
It took me a while, but now I am beginning to
understand the art of traveling. Yeah sure, star
attractions are star attractions. I mean, it doesn't
make sense to go to Valencia and not see the architectural wonder, La Ciudad de las Artes y las
Ciencias. But what I really enjoy is "discovering"
the spirit of the city. I stroll around, walk into
shops that catch my fancy, sit in a corner and
watch people, try and taste local delicacies, go
to local markets, go to a club or a pub... While
impressive buildings leave me impressed, these
every day activities around me
help me piece together the
complex puzzle of life and its
dynamics. Unexpected surprises, sometimes nasty, but mostly
pleasant await me in every corner that I turn into.
For instance, in Milano, I gave
up exploring a medieval fortress just because it made so
much sense to lie on the grass
and soak up the spring sun
like the locals. Three years ago,
it would have bothered me to
go to Milano and as a result I
would not have seen the Last
Supper. But now I am happy
to explore the winding alleys,
nooks and corners than stand
in a queue that is as big as Europe.
Oh yes, I do find it worthwhile.
In Venice, I discovered this quaint little shop,
away from the bustle of the touristy squares,
where an old man let his imagination run wild:
he was making exquisite leather Venetian masks.
And in Florence, I was drawn to a shop that
looked different from the chic facade of others.
And lo behold, it was crammed to its last available space with most fantastic collection of shoes,
handmade by this man, who was busy crafting
another pair even when talking to me!
If you ask me, traveling is all about finding little
gems of moments that could be stored in our
memory for as long as it lasts. For me Barcelona,
for instance, 50 years hence will be a city of not
only Gaudi but also of this girl who walked with
me all the way to the police station to report the
theft of my laptop. Perhaps, I will not be able
to recollect her face as clearly as I can do now,
but definitely my point of reference to Barcelona
would be this wonderful person.
The Outsider
Author:
Jemima Raman
Photo:
Jemima Raman
7
8
Photos:
Irene Sacchi
Joeri Oudshoorn
Author:
Marco Roncella
Contrast
Felicetta, 86 years old, born and and lived
all her life in Villa San Giovanni in Tuscia
(Viterbo, Italy). I knew all the people in my
village, we were all like a big family, and
we always helped each-other. As I was a
child the grandparents were regarded as
the centre of the family... my granddaughter live now in Germany and my grandson
in Australia. I will never visit them, I will
just wait them here, at home, to visit me.
Klaus, 22 years old, born in Berlin and Erasmus
student in Madrid. I am in Madrid since two
months already and I feel really at home. The
Erasmus is just a wonderful experience, there are
no barriers. Most of the day I am surrounded by
international people and I am fascinated by all
the not understandable languages they speak.
We've lost what we had!
What a joy!
Probably a good patriot would say “come and visit my country”. I am talking
about Romania. But, was it possible 20 years ago? You probably will remain
astonished.
10
Happy losses
Author:
Carmen Valeanu
Photo:
Joeri Oudshoorn
Imagine you are able to fly. Not too high, just
floating a bit. It is 3:00 in the morning, cold
air around you. Suddenly you can find yourself
wondering what is this queue made by pieces of
textiles.
today I cry remembering it - She will tell you,
with tears on her eyes. - I was among that children who didn’t have enough milk and today I
have calcium problem...
Unbelievable but real. -
Probably the old lady you see now sitting in the
park is the one who could help you:
After a small pauze and a deep breath the woman
would go on - One Sunday a week your Dacia,
the one and only car Romanian people could
buy, would have stayed parked on the street waiting for it’s turn to be on the roads. Now in Romania, you can find the same things you find
in other countries. 20 Years ago it would have
been totally different. You would have wondered
at television programms. Two hours. That's all.
And of course we would have seen only what the
authorities would have allowed us to see. For the
children? Ten minutes of cartoons. A friend of
mine was terrorised because a character on that
cartoon had the same name as she. At 10 to 8
sharp in the evening all the mothers were calling their children from the window to go home
and see the cartoon. One of the most common
names for girls was Michaela at that time. My
name is also Michaela. All other children in the
rest of the world would have looked at Mickey
Mouse, but not Romania, Romania had to look
at Michaela.”
“I usually got up at 2 o clock in the night - she
begin her tale - I took my bag, two bottles, and
I went straight to the stare, every morning. To
a milk stare. I would have left my bag there
and everybody else who have children would
have done the same as me. One after the other
we would have created this long line of textile
bags. And all this just to go back to bed. Hundreds of bags waiting for the opening time of the
stare. And this would have happened around six
o’clock. The owners of the bags would have come
back to the correspondent bags, just to begin the
daily fight. Milk was never enough. Half of the
queue would have gone back home with empty
bottles. No milk for the children that day. Even
With a sad smile on her face, she would go on - I
would have loved to see those Europeans having
to deal with one of our old stores. Nothing else
than fish, biscuits and Vodka. Just sometimes you
could find sugar, rise or meet, always rationed
of course. Not more than one kilo of the main
product a month.
Now you probably discovered it. All the European coming to Romania are wondering how it
is possible, all those beautiful girls in one country.”
Diet, of course!
Lost waiting times
The A.S.A.P generation, our generation, is redefining the word fast.
If an extraterrestrial entity had to depict or describe an image of our present society, he/she
would probably say we are nervous and impatient robots travelling at the speed of light. Our
lifestyle goes beyond his/her otherworldly understanding. Although it may seem like a “fantascientific” image, taken from the movies of George
Lukas, this is the reality of our times: we are a fast
society. People are always running, always connected by technology and always doing many
things at once, not willing to waste too much
time. The daily routine is full, but for every task
there is only a circumscribed amount of minutes,
perhaps even seconds.
Were we always that fast and furious or did we
simply forget how things used to work?
We once used to wait for a music CD to come
out, now we can download it even before it hits
the stand. We once had to wait to see our holiday
pictures after developing them, now we plug in
the cable and have them digitally on our computer. We once had to wait for the postman, now we
check our email. These are just a few and most
simple examples of the fast lifestyle, but these
easy actions are those that have radically changed
our lives.
We have really forgotten what it means to be patient. We are always impatient and want to gain
the maximum from the time at our disposal. But
no one is to blame: it is just a consequence of the
evolution of our technologic society, whose roots
are deeply anchored in the World Wide Web.
Queues at post offices, banks and ticket counters
are archaic in our minds because internet lets us
pay the bills, check our bank account, buy train,
airplane or concert tickets, attend office conferences, keep all our social contacts, book holidays
and restaurants, download music, and so much
more. We do not personally buy, nor physically
attend to our tasks. We are not willing to wait or
see things for ourselves, we want to know everything in advance and make sure everything
works out as planned. Such is the immediacy of
our plans that eating and sleeping have become
secondary.
Fast food and snack machines are everywhere
and in some usually crowded restaurants, waiters
do not work anymore because the menu is on a
touch screen, from which you can order and pay
the bill, without any real human contact. When
you are in a rush, human contacts slow you down,
stopping and greeting acquaintances costs precious minutes. Waiting times must be clear such
as in metro stations or at crossing lights because
the daily business is, at best, planned to the second, if not done in multi-tasking.
Living the fast way means connectivity and immediacy. It means having the ability to plan and
live the future because today is already the past.
The past where we had to wait.
Author:
Martina Pluda
Photo:
Irene Sacchi
Berlin Wall Fall
Every time a wall falls down, it certainly changes our world.
“America's greatest strength, and its greatest
weakness, is our belief in second chances, our
belief that we can always start over, that things
can be made better.”
Anthony Walton
12
Turning point
Author:
Petre Fluerasu
Picture:
Max Strohmeier
> youthmedia.eu
> CC-en-EN
> License(by-nc-nd
When you think about mankind, you first observe the turning points, the moments when everything turns around. We learn from our mistakes, and that makes us better in our every day
life.
There are the turning points that move a generation, the moments that shape the world visibly. That first man who climbed the Berlin wall
helped to bring down a system and brought together two completely different realities. People
adapted, people worked together, and if you ask
now a 20-year old who grew up in this period
of reunification, his life experience is shaped by
two different ways of life. Two worlds that come
together.
Moments like the Berlin Wall Fall happen more
often than we can imagine. The first moment
we exit our country could be the moment our
wall collapses. Or maybe the first day spent in a
multicultural environment can be that breaking
point. European identity is in the end just the
melting of the walls that block us. This period of
crisis proved once more that when faced with a
realistic problem, Europeans come together and
are able to produce viable solutions. A lesson in
breaking imaginary walls and surpassing turning points. History is in fact a string of turning
points, the way the negotiating goes is the real
key…
Every aspect of our world is about turning points,
about bringing down the walls that split us apart.
Some of the moments are more visible, like the
bringing down of Ceausescu or the Voting of the
Lisbon Treaty… But there are so many other moments, of different magnitude, moments when
people come together and just start drawing nice
pictures on what were once monuments of intolerance.
Europe has a habit of learning from it’s own
mistakes. The Berlin Wall Fall taught us not to
separate things, but to bring them together: to
use our experience in order to transform and to
progress.
In the end, if you think about it more, you understand that each and every one of us have our
own Berlin wall. And if we get rid of that, we can
truly be free…
The BioLogic
Bio-maniacs are here! Whatever you call it, it is a fact now. The organic revolution has started and Europe has become one of the major players in the
organic game. According to the 2003 statistics of the European Commission,
Europe is at the third place after Oceania and Latin America in possession of
organic land. Does it mean that Europeans are more aware of what they eat
or are they are just bored with their lifestyles?
Great Britain and Germany are examples of two
countries which became very serious about offering their citizens the opportunity to choose
between ‘ordinary food’ and the organic one.
Scottish supermarket chain Scotmid offers their
clients a great selection of organic products and
locates such products in a separate section in
their stores. It seems that being organic is a conscious decision that people make.
Iwona Wilk, who has been living in Scotland for
three years said: “It influences everybody. Organic products are advertised as healthier and safer
to eat. After the awareness campaigns teaching
people about the amount of unhealthy additives
in food, people started going crazy about what
they eat. You really do not want to be different.
So you join it!”
Healthiness and lifestyle are certainly important
issues. The only concern is the price. European
Commission’s report states that organic products
are, on average, 20 per cent more expensive. Why?
Does it suggest that European governments only
consider the wealthy part of their country’s population? It seems that Europeans have to choose
between being healthy and going for a holiday.
What would you choose?
However, if you are one of those bio maniacs, you
should know that:
• The organic food is available at a number of
places like local food stores, farmer’s market,
farms, even online stores. That’s right, online
stores!
• Don’t forget to search for the logo of the item,
because it’s the only thing, which guarantees that
the item produced is organic!
• Make sure you know which organisations are
authorised to sell organic food in your region!
• Keep a watch on the price- it could be really
high!
• Besides the food, by the way, there are also organic clothing, cosmetics and lifestyle products!
Bon Appétit!
Organics
Author:
Alexandra Obretenova
Iwona Wilk
Photo:
Max Strohmeier
youthmedia.eu <
CC-en-EN <
License(by-nc-nd <
13
EU is good for you
14
Health
Author:
Pierre Fagnart
Pictures:
Dominique Houcmant
Michael T.
> youthmedia.eu
> CC-License(by-nc)
European Union has initiated a variety of measures aimed at improving public health and preventing human illnesses and diseases. Even if
European legislation exists, there are obviously a
lot of differences between several countries.
Speaking of public health, we can make a distinction between three seperate topics: alcohol,
tobacco and drugs.
Europa has the highest rate of alcohol consumption per inhabitant and a high level of alcoholrelated harm.
Alcohol laws vary between different countries.
In most of them, you must be 18 to be allowed
to buy spirits, but only 16 to buy and consume
beer or wine. There are exceptions. For instance,
you can be 16 and purchase spirits in Italy, but
you have to be 18 if you want to drink beer in
United Kingdom. Alcohol is also related to road
accidents. In most EU countries the BAC (Blood
Alcohol Content) is set at 0,05%. But, once again,
exceptions exist. There is no limit in Czech Republic and a limit of 0,08% in Ireland.
Tobacco is the largest cause of avoidable death
in the EU. The number of smokers includes approximately a third of the European population.
Once again, laws are different depending on the
country. Although in the most EU countries it
is not permitted to smoke in public places, there
are countries like Latvia or Lithuania that allow
people to smoke, for example, in trains.
Drugs are another huge problem for EU officials.
Many anti-drugs organisations have been set up
to prevent the spread of drug addictions. One
of them is the European Monitoring Centre for
Drugs and Drug Addiction (EMCDDA).
Most countries seem to agree on a total ban of
producing, selling and using drugs. However, the
Netherlands have an unusual legislation which
allows selling of so-called « soft drugs ». Belgium
has a strange law too. In this country, you can
possess cannabis but you can not buy or grow it!
In conclusion, European countries are in support of an agreement and follow more or less the
same rules. However, some governments just follow their minds! These specific aspects are what
makes Europe unique and lovable!
Hugging
Europe
"Tell all the haters that they should
just shut and smile."
Bowling for Soup - Shut up and smile
Juan Mann’s guide talks about the meaning and
the importance of a free hug and much more:
a free hugs campaign. He lived in Landon for a
period and when he arrived back in Sydney, he
was just with a bag in his hometown. So, he got
some cardboard and a marker and made a sign.
At first people didn’t take them seriously, but
he still received some hugs. He was banned. But
later on, he managed to get a lot of signatures
and continue his campaign, which now has
become a trademark all across the continent.
More and more countries adopted his idea and
made their own Free Hugs Campaign. Countries
like France, Spain, Germany, Romania, Scotland,
Greece, Finland and so many others came
together to promote and support this idea.
As in Juan Mann’s case, the natives were
skeptical and looked weird at the initiative. But
some really believed in the concept and dared
to hug unknown people from the street with
‘free hugs’ signs.
In Romania, it started with a small campaign
on the 23 December 2006. It happened to be
so cold that people were actually hugging in
order to keep warm. Against all odds, the event
really turned out great, showing once more the
power of real feelings and the love for life that
comes out in every one of us given the right
circumstances.
The Free Hugs has already swept Europe, and
people from different cultures and traditions
came together to show that yes they can! J The
only real problem the organizers had was a
language problem, because many of the people
didn’t understand the concept of “free hugs” in
English. But this problem was solved when the
local associations decided to translate the name
in every single language. So people hugged, and
had a great time, united in difference…
Author:
Daniela Savuica
Photos:
Jemima Raman
Irene Sacchi
The european adverts have just suffered a huge
change. Not only when speaking about desing, but
also thinking in the target audience. To ejemplify
this-fact, we show you to different adverts from two
important events for european citizens; one of them
is 1996 elections campaing in contrast with the 2009
elections, which take place in 9th May.
Authors:
Adriana Ortiz Galbe
Marta Ibañez
Illustrations:
European Union
1996
Colours: This advert uses differents colors, like dark blue, light blue,
white, orange, red and black.
Tipography: Without sherif, with numbers and letters, capital letter is
bigest than the other. The slogan is italic.
Composition: It has four different parts dividing the advert. Each of
them tries to represent the European culture. In the middle there is the
European flag.
Text: There is not text. However there is one slogan at the botton.
2009
Colours: Dark blue, white and yellow are the main different colours.
Tipography: Without sherif, bold letters and the first sentence it’s
bigger than the second one.
Composition: Two different photos of chiken food in the middle of the
add. At the left botton there is the slogan, and in the opposite side we
can see the logo of the 2009 elections.
Text: As the other one there is no text but 2009 advert has two longer
sentences than the older add. The most importan one says: “How much
lebelling do we need?”.
In conclusion, in these last 25 years the advertisement have changed
in colours, tipography, composition and text. We can see that in 1996
add is composed by graphic design, but nowadays the new advert looks
more realistic.