bRing OuT The besT - jostensntxyearbooks.com

Focus on the skills you need to
bring out
the
best
in your students.
Friday, July 19 – Monday, July 22, 2013
Radisson Blu Mall of America • Minneapolis, Minnesota
JAU is about you. Join us!
Now in our seventh year and going strong, Jostens Adviser University
is a high-energy professional development opportunity designed for
educators who serve as advisers to yearbooks, newspapers and magazines.
We are always striving to make each year even better than
the last. This year, JAU is enhancing our popular curriculum
for high school advisers by introducing several courses
developed specifically for middle school teachers.
This teachers-only conference is designed to help you focus
on adviser strategy and methodology. This is your time to
1
grow and network with fellow high school, middle school,
junior high, and K-12 educators.
1
2
Our schedule is organized into three content areas per day, each offering
Beginner ( 1 ), Intermediate ( 2 ), and Advanced ( 3 ) level classes.
Simply select the level that best suits your skills in each area. Or, if you
3 Photojournalism ( P ) track. You can
choose, you2can specialize in our
even choose optional continuing education or graduate credit.
3
JAU is all about you. Don’t miss this chance to develop your skills,
share your enthusiasm, and make your adviser experience more
rewarding—and fun!
Jostens Adviser University is geared to all levels of advisers, from
beginning to advanced. And since the focus is on strategies and
methodologies, advisers working with any yearbook company will
find the curriculum relevant.
Register early and save $25.
To register, go to jostens.com/jau.
Register early and save $25! Go to jostens.com/jau.
A Fun Town, You Betcha
This year’s location is the brand-new Radisson
Blu Mall of America, located minutes from the
Minneapolis-St. Paul International Airport and
adjacent to the irresistible shopping, dining and
entertainment scene at the Mall of America. From
here, ride the light rail to downtown Minneapolis
attractions such as Target Field and the world-class
Guthrie Theater. Minneapolis is home to the Walker
Art Center, one of the nation’s leading museums of
modern art. Explore the Chain of Lakes, a system of
1
paths and parkways around the city’s interconnected
waterways. And check out the homegrown dining
scene, including the new Nordic food movement that
1
2
was recently featured in the New York Times.
1
2
= Beginner
2
3
Friday, July 19
= Intermediate
3
= Advanced
P
= Photojournalism Track
Schedule
3
11:00
am–2:00 pm Registration Open
2:00 pm–3:00 pm OPENing session
3:15 pm1 –5:15 pm ADVISING
1
First Year Yearbook Advising
1
1
2
Creating a Yearbook Culture
1
2
2
Middle School Yearbooks
32
2
People, Time, Project Management
3
3
3
10
Habits of a Highly Successful Adviser
3
P
Photojournalism (must take all courses within this track)
5:30 pm–7:30 pm Reception & Product Fair
About our Faculty
The Jostens Adviser University faculty features some of the most respected names
in scholastic journalism including textbook authors, college professors and past
recipients of the prestigious JEA National Yearbook Adviser of the Year honor.
Martha Akers
The 2005 JEA National Yearbook Adviser of the Year, Akers has been advising the yearbook
and teaching photojournalism at Loudoun Valley High School, Purcellville, VA, for 32 years. The
Saga yearbook she advises is a frequent CSPA Gold Crown and NSPA Pacemaker winner. Akers
has received the CSPA Gold Key, NSPA Pioneer Award, VHSL Lifetime Achievement Award,
VHSL Torch Award and SIPA Distinguished Service Award.
1
1
1
= Beginner
2
2
= Intermediate
3
= Advanced
P
= Photojournalism Track
Saturday,
July
3 20
2
7:00 am–8:00 am Breakfast
3
8:00 am–8:35 am mini lessons
8:00–8:15 The Total Package—Anatomy of a Yearbook
8:20–8:35 Making the Verbal/Visual Connection
8:45 am–9:00 am Break
9:00 am–10:00 am short courses
A Book in Every Hand—Making Sure Every Student Wants and Gets a Book
All Things Yearbook­­—Q & A
Judging a Book by Its Cover
Selling Ads—Strategies, Tips and Tools
Yearbook Avenue Resources
10:00 am–10:15 am Break
10:15 am–12:15 pm concept
1
1
1
1
1
2
2
2
2
2
3
3
3
3
3
P
The Basic Yearbook—Tools of the Trade
Theme 101—An Old Idea Becomes New
Book Looks—An Overview of Great Yearbooks
Teaching Theme Using Professional Ideas
Layering Theme and Driving Stronger Coverage
Photojournalism (must take all courses within this track)
12:15 pm–1:15 pm Lunch
“I thought the entire workshop was top notch. Jostens brought
in great speakers and the accommodations were superb.”
Linda Drake
The 2008 JEA National Yearbook Adviser of the Year, Drake has advised the yearbook for 32
years and the newspaper for 22 years at Chase County Jr.-Sr. High School in Cottonwood Falls,
KS, where she has taught for 40 years. Both the newspaper and yearbook are award-winning
publications. She has been named a DJNF Distinguished Adviser as well as receiving the JEA
Teacher Inspiration Award and the Medal of Merit Award and the CSPA Gold Key. Drake has also
served on the NSPA Board of Directors for six years and the JEA board for two years.
Mike McLean
A Dallas-based freelance photojournalist, McLean teaches photojournalism at high school
workshops and conferences throughout the nation. McLean was inducted into the Scholastic
Journalism Hall of Fame and has received the JEA Friends of Journalism Award. McLean served
on the team that produced Get the Picture, the Jostens photography curriculum. He also serves
on the planning committee for the Gloria Shields All-American Publications Workshop in Dallas.
Casey Nichols
The 2004 JEA National Yearbook Adviser of the Year, Nichols has advised award-winning
publications at both the high school and middle school levels during his 25-year teaching career.
The Tonitrus yearbook Nichols advises at Rocklin High School, Rocklin, CA, is a frequent
CSPA Crown and NSPA Pacemaker winner. Nichols is a frequent speaker at conventions and
workshops across the country and has earned the NSPA Pioneer and JEA Medal of Merit.
Saturday, July 20 (continued)
1:15 pm–3:15 pm coverage
1
Strategies for Getting Each Student in the Book Multiple Times
1
1
1
Yearbook Coverage 101—Build a Basic Ladder with Balanced Coverage
1
2
2
Enhancing the Traditional Section Approach to Coverage
2
2
2
Options for Structuring a Chronological Book
3
3
3
Integrating Social Media to Expand Coverage
3
3
P
Photojournalism (must take all courses within this track)
3:15 pm–3:30 pm Break
3:30 pm1 –5:30 pm verbal content
1
1
1
1
2
2
2
2
2
3
3
3
3
3
P
Quick Reads to Get the Long Story
Teaching Yearbook—21st Century Skills and Common Core
Techniques for Editing, Rewriting, and Proofreading for Accuracy
Reporting—Compiling and Combining Alternative Formats
Teaching Reporting, Headline and Caption Writing
Photojournalism (must take all courses within this track)
Sunday, July 21
7:00 am–8:00 am Breakfast
8:00 am–8:35 am mini lessons
8:00–8:15 The First Seven Words in Writing
8:20–8:35 Pick Your Picture—Good, Better, Best
8:45 am–9:00 am Break
Register online at jostens.com/jau.
Sarah Nichols
The 2010 JEA National Yearbook Adviser of the Year, Nichols advises student media at Whitney
High School in Rocklin, CA. She is certified as a Master Journalism Educator and received a
Medal of Merit in 2010 from JEA as well as the NSPA Pioneer Award in 2008. During her 14 years
advising, her students have earned national recognition such as NSPA Pacemakers and CSPA
Gold Crowns. Nichols currently serves as JEA’s vice president.
Mary Patrick
Patrick has been a middle school teacher for 40 years and advising yearbooks for 25 of those
years. She is a past Distinguished Adviser for the Journalism Education Association. Her books
have earned NSPA Pacemaker awards, CSPA Gold Crown awards, and KSPA All-Kansas awards
as well as Gold Medalist and All-American critiques. The Maize South Middle yearbook is also
an inductee in the Yearbook Hall of Fame.
Cindy Todd
The 2012 National Yearbook Adviser of the Year, Todd advises the El Paisano yearbook and
teaches photojournalism at Westlake High School in Austin, TX. In her 22 years of advising, her
students’ publications have earned
1 top awards from NSPA, CSPA, TAJE and ILPC. Todd was
named a Distinguished Yearbook Adviser by the Journalism Education Association and is a
recipient of the TAJE Trailblazer, Edith Fox King and Max R. Haddick Texas Teacher of the Year
awards.
1 She is a past president of the Texas Association of Journalism Educators.
2
1
= Beginner
2
= Intermediate
3
= Advanced
P
= Photojournalism Track
Sunday,
July3 21 (continued)
2
9:00 am–10:00 am short courses
3
A Book in Every Hand: Making Sure Every Student Wants and Gets a Book
All Things Yearbook—Q & A
Judging a Book by Its Cover
YearTech Online Quick Course—Hands-On (LAB)
10:00 am–10:15 am Break
10:15 am–12:15 pm photography
1
1
1
1
1
2
2
2
2
2
3
3
3
3
3
P
Picture Perfect—Building and Managing a Photojournalism Staff
Setting Up and Managing Portraits, Group Shots and Team Shots
Integrating Photography into Design for Maximum Impact
Photoshop and Other Photo Editing Options­—Hands-On (LAB)
Teaching Photojournalism
Photojournalism (must take all courses within this track)
12:15 pm–1:15 pm Lunch
1:15 pm1 –3:15 pm graphic design
1
1
Graphics 101
1
1
2
Going Pro—Adapting Design Ideas from Magazines and Websites
2
2
2
InDesign Hands-On (LAB)
2
3
3
Teaching the Concepts of Design from Basic to Modular
3
3
3
Typography and Headlines
P
Photojournalism (must take all courses within this track)
3:15 pm–3:30 pm Break
“I loved the camaraderie that I experienced and the one-on-one was great as well.”
Jostens trainers
In addition to outside scholastic journalism gurus, a team of Jostens experts will
serve on the faculty as well. Many are former award-winning advisers and educators
and are well-known experts in scholastic journalism and publishing technology.
The Jostens team tentatively includes:
Betty Bacon
senior marketing technology
manager
Rick Brooks
Northeast creative design manager
Tina Cleavelin
creative accounts manager
John Cutsinger
Amanda Lillemoe
John Dalke
Gary Lundgren
senior creative accounts manager
senior merchandising specialist
senior customer experience
manager
product manager
Sheryl Fulton
marketing services manager
Shannon Williams
creative accounts manager
Sunday, July 21 (continued)
3:30 pm1 –5:30 pm business
1
1
1
1
2
2
2
2
2
3
3
3
3
3
P
YearTech Online Yearbook Creation—Hands-On (LAB)
Making It All “Ad” Up—Managing Advertising Sales Campaigns
Working Within a Limited Budget
Branding Your Program as a Retail Business with the Help of Social Media
Yearbook Avenue Sales Resources
Photojournalism (must take all courses within this track)
Monday, July 22
7:00 am–8:00 am Breakfast
8:00 am–8:35 am mini lessons
8:00–8:15 Mass Appeal—Using Infographics
8:20–8:35 Typography
8:45 am–9:00 am Break
9:00 am
1 –10:30 am summing it up
1
11
First Year Yearbook Advising
2
Networking and Outside Organizations
2
2
2
Small School/Middle School Advising
3
3
Competitive Yearbooking
33
P
Photojournalism (must take all courses within this track)
10:30 am–10:45 am 10:45 am–11:15 am
11:15 am–12:00 pm
1
12:00
pm–4:30 pm
1
2
2
3
3
Business as UNusual
Photojournalism
Break
closing
session
1
Lunch (for
1 Seminar participants only)
2
seminarS
(Required for academic credit)
2
3
3
Advanced Design Strategies
What Works, What Doesn’t, What Might
Register early
and save $25.
Register early to take advantage of the
available price break! The registration
fee includes admittance to all sessions,
conference materials and six meals.
Your registration becomes effective
when full payment is received. The date
of online registration determines your
registration fee.
Register online to receive your
confirmation and additional information
as soon as possible. You can complete
your registration online with a credit
card, or pre-register and create a printerfriendly completed form that can be
used to request payment from your
school or district.
To register, go to
jostens.com/jau to access our
secure registration website.
Early-Bird Registration
($425): Jostens invites registrants
to take advantage of the $25 earlybird registration discount. Online
registration must be completed by
June 14, 2013 to qualify.
Standard Registration
($450): Online registration completed
after June 14, 2013.
Payment Information: Acceptable forms of
payment include credit cards (online only), checks
or purchase orders.
Registration Cancellations/Transfers:
See jostens.com/jau or contact [email protected]
for cancellation and transfer details.
book your hotel
Radisson Blu Mall of America
2100 Killebrew Drive
Bloomington, MN 55424
Room Rate: $129 plus tax = $147.41 per
night. Complimentary airport shuttle,
self-parking, and internet in guest rooms
are included.
Please make your own room reservation
directly with the Radisson Blu by phone
at 1.800.333.3333 or visit jostens.com/jau
for a link to online reservations.
You must identify your affiliation with
Jostens to receive the group rate. Rates
cannot be adjusted at check-in or checkout if you do not secure the group rate at
the time the reservation is made.
All reservations accepted after the June
19, 2013 cut-off date will be based upon
availability and the prevailing published
hotel rates.
Deposit/Payment: A deposit equal to the first
night’s stay is required to hold your room.
Room Cancellations: Reservations must be
cancelled with the hotel by 4:00 PM on the day
prior to arrival in order to avoid being charged
one night’s room and tax.
Teaching for teachers:
Discover why our alumni
value the JAU experience.
“The curriculum offered by Jostens
“The first year I went I had no
“It is a blessing to work with a
makes all the difference in the
experience at all, and when I went
company that creates such
world. Rather than focusing on
back to school I had a plan. I
a caring and compassionate
a select group of students that
knew who would be my editors,
atmosphere in all of its endeavors.
concentrate on putting together
how to set up a page ladder, how
Meeting new people, learning
a yearbook, Jostens offers a
to set deadlines, and I knew how
new techniques and strategies,
tangible curriculum that correlates
I would make those deadlines…
discovering the latest trends, and
with national standards. The
The third year I attended
seeing examples of wonderful
curriculum trains the students
JAU, I went to Mike McLean’s
work helps me to keep raising
for real world opportunities.”
photography track and I learned
the bar for my students.”
—JAU Attendee
so much that I wish I could
—JAU Attendee
go back and re-do my first
two books.”
—Barbara Bateman,
Murphy High School, Mobile, Alabama
RESOURCES
Adviser Resource Center
Explore educational materials, study award-winning yearbooks, check your email and
visit with your colleagues and workshop staff members at the Resource Center.
Academic Credit Opportunities
Jostens Adviser University participants may enroll in one of two optional academic
credit opportunities. Costs and requirements are outlined below. Please note these
costs are in addition to the workshop registration fee. Upon processing of your
workshop registration, Jostens provides enrolled participants with registration
information and course requirements.
UNIVERSITY OF SAN DIEGO [graduate, extension credit]
· Course: X721I: 21st Century Scholastic Journalism
· Credits: 3 units of extension credit
· Cost: $225 total for 3 credits
· Grading: Letter grade
SOUTH DAKOTA STATE UNIVERSITY [graduate credit]
·Course: MCOM 693 SO1 (53668) WK: 21st Century Scholastic Journalism Teaching Methods
· Credits: 2 graduate-level credits
· Cost: $850 total for two credits (tentative—see website for details)
· Grading: Letter grade
· Project: Due two weeks after the end of the workshop
©2013 Jostens, Inc. Printed in USA. 12-0985 (1950)
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by June 14!
to save
early
Register
Jostens Adviser University
3601 Minnesota Drive, Suite 400
Minneapolis, MN 55435