THE FIRST MAINSTREAM AMERICAN HALAL FOOD

THE FIRST MAINSTREAM
AMERICAN HALAL FOOD
RESTAURANT CHAIN...
WORLDWIDE.
HOME OF THE NEVER-ENDING LINE
The Halal Guys attracting a crowd, and a tourist, Camille Panzera of Brazil. Credit Dave Sanders for The New York Times The Halal Guys – Costa Mesa, CA
“[G]et ready for the white sauce-slathered lunch of your dreams”
– The Daily Meal
THE FOUNDERS
ANNOUNCEMENT OF FRANCHISING
But things are about to change for the Guys. More
than a decade after three Egyptian men switched
from selling hot dogs from their Midtown cart to
serving halal food to Muslim cabdrivers, the Halal
Guys are about to become a fast-food chain. The
company — founded by Mohamed Abouelenein,
Ahmed Elsaka and Abdelbaset Elsayed — signed a
deal with Fransmart, the restaurant franchise
consulting firm that took Five Guys Burgers and Fries
from four locations in Northern Virginia and helped
turn it into a chain with more than 1,200 stores and
more than $1 billion in sales last year. Qdoba, a
Mexican food chain, is Fransmart’s other success
story.
“It’s going to be the Chipotle of Middle Eastern
food,” Dan Rowe, Fransmart’s CEO, said.
THE RESPONSE ON
SOCIAL MEDIA
“The original Halal Guys in Manhattan is a thing of local legend: a food cart that became a word-­‐of-­‐mouth phenomenon with long lines day and night. After signing with consulting Jirm Fransmart, Halal Guys now plans to grow into a chain of 100 brick-­‐and-­‐mortar stores in the U.S. and overseas in about Jive years.” “[Darren] Tristano [executive vice president at restaurant consultancy T e c h n o m i c ] s e e s F r a n s m a r t ’ s experience expanding Qdoba Mexican Grill (JACK) and Five Guys Burgers & Fries as invaluable to th1e Halal Guys’ prospects.” “The best thing for these budding U.S. restaurants at this point, Tristano says, is the lack of rivals in the Middle Eastern fast-­‐food business right now. The food might not be widely known, but at least there’s little competition.” THE HEADLINES
THE HEADLINES
“If you’ve ever been in the neighborhood
of 53rd and 6th, you can not miss the long
lines at this place…”
THE HEADLINES
#1 Most Popular Food Truck
THE HALAL GUYS-INSPIRED REEBOK SNEAKER
$1.6 Trillion Halal Market by 2018.
The growing global halal market is a major talking point in the business world. The Dubai Chamber of Commerce and Industry has released a report that reveals that the global halal market has grown up to US $1.1 trillion in 2013. It doesn’t stop there-­‐ we’re looking at a Compound Annual Growth Rate of approximately 6.9%, which means that the market will be worth $1.6 trillion by 2018. -­‐ Dubai Chamber of Commerce and Industry based on a recent study by Thomson Reuters in collaboration with Dinar Standard. The Halal Guys – Philippines Megamall
Thank you!