New TREAD Principles Unveiled and New Slogan

Spring 2007
New TREAD Principles Unveiled and New Slogan Created
Tread Lightly!® has enhanced its principles to give
recreationists more detailed, easy to understand basics
of how to Tread Lightly!. The principles have also
expanded into two separate messages—one for land and
one for water.
Not only do our principles better incorporate water
recreation, but our new slogan also makes its own
splash. “Tread Lightly! On Land and Water” says it all.
The slogan helps make Tread Lightly!’s
message stronger and clearer for all
types of recreationists.
Tread Lightly! On Land…
Travel Responsibly on roads and
trails or in permitted areas.
Respect The Rights Of Others
including private property
owners and all recreational
trail users, campers and
others to allow them to enjoy
their recreational activities
undisturbed.
Educate Yourself by obtaining
travel maps and regulations from
public agencies, planning for your
trip, taking recreation skills classes, and
knowing how to use and operate your
equipment safely.
Do Your Part by leaving the area better than you
found it, properly disposing of waste, minimizing the
use of fire, avoiding the spread of invasive species,
restoring degraded areas, and joining a local enthusiast
organization.
Tread Lightly! On Water…
Travel Responsibly on designated waterways and
launch your watercraft in designated
areas.
Respect The Rights Of Others
including anglers, swimmers, skiers,
boaters, divers and others to allow
them to enjoy their recreational
activities undisturbed.
Educate Yourself by learning
rules and regulations,
planning for your trip, taking
recreation skills classes, and
knowing how to use and
operate your equipment
safely.
Avoid Sensitive Areas and
operating your watercraft
in shallow waters or near
shorelines at high speeds.
Avoid Sensitive Areas such as meadows, lakeshores,
wetlands and streams, unless on designated routes. This
protects wildlife habitat and sensitive soils from damage.
Do Your Part by leaving the area
better than you found it, properly disposing of fuel,
oil and waste, avoiding the spread of invasive species,
restoring degraded areas, and joining a local enthusiast
organization.
Tread Lightly! On the Road to Adventure........2
Our Tracks, The Trail Ahead...............................4
Tread Lightly! and Yamaha Support Recreation
Forums....................................................................2
Welcome New Partners .......................................5
New Mission Statement Unveiled......................2
New Master Trainer Course Piloted at the Interagency Outdoor Ethics Conference................3
New Campaign Ride Hard, Tread Lightly.........3
Do Your Part..........................................................6
2007 Board of Directors and
Federal Advisors...................................................6
New Members........................................................7
Tread Lightly! On the Road to Adventure
The traveling education unit
continues to expand its circle of
partners and opportunities as it
treks across the country in search
of recreationists ready to learn.
Several new developments have
enhanced the Road to Adventure
Tour including:
the representative for all aspects of
America’s oil and natural gas industry,
the company was eager to become
involved in Tread Lightly!’s program
as it benefits both motorized recreation
and the environment.
Cabela’s Donates Product: To help
raise money for the Road to Adventure
Tour, Cabela’s Inc., the world’s foremost outfitter, has
donated a variety of outdoor gear to the program. A
series of drawings will be held to bring in donations
supporting the tour.
New HUMMER H2: The trailer is now being pulled
by a new 2007 HUMMER H2. The HUMMER, outfitted
with a Ramsey Winch, has an eye-catching design
that matches perfectly with the trailer. HUMMER has
provided the H2 along with a generous cash donation.
To get updates on the traveling education unit and
its schedule, go to the “Programs” section of Tread
Lightly!’s site and click on “Road to Adventure.”
API Becomes Newest Partner: API has joined Tread
Lightly! as a Gold Partner and also as a Partner in
Education supporting the Road to Adventure tour. As
Tread Lightly! and Yamaha Support Recreation Forums
Recreation leaders and others who understand the
benefits arising from recreation in America had an
extraordinary chance to shape the future of recreation
opportunities through participation in a series of
Recreation Forums held across the nation in March.
youth, ideas for improving the nation’s health and
education systems through recreation, ways to recruit
and reward volunteers, and other topics were discussed.
A National Recreation Forum will be held on April 30 in
Washington, DC, where a report of the proceedings of all
the forums will be presented to national policy makers.
The national forum is expected to generate discussions
among national leaders in the public and private sectors
that will unify public policy efforts by those seeking
to sustain recreation’s positive contributions to life in
America.
Sponsored by Tread Lightly! and its partner Yamaha
Motor Corporation, five one-day regional Recreation
Forums convened in March in Golden, CO; Marietta,
GA; Los Angeles, CA; Portland, OR; and Chicago, IL.
Each allowed caring individuals and organizations to
share ideas, challenges and information about programs
that deserve to expand to meet the challenges of the 21st
Century. Input on access and the needs of America’s
More information on forums’ outcomes can be found at
the American Recreation Coalition’s website or at www.
recreationforums.info.
New Mission Statement Unveiled
Access to public land for recreational enjoyment has
become of paramount importance. Tread Lightly!’s
programs and materials provide solutions to recreation
issues and in turn help protect access. To emphasize
this, our new mission is: To proactively protect
recreation access and opportunities in the outdoors
through ethics education and stewardship initiatives.
New Master Trainer Course to be Piloted at the
Interagency Outdoor Ethics Conference
Tread Lightly! is excited to attend the 2007 Land
Managers Interagency Outdoor Ethics Conference in
Fruita, Colorado, April 10-12. This conference brings
together Tread Lightly! and Leave No Trace coordinators
from the National Park Service, Forest Service, Bureau of
Land Management and other land management agencies
to share insight, ideas, and programs related to getting
an outdoor ethics message to the recreating public. The
conference allows Tread Lightly! to
update key individuals in products
and services Tread Lightly! provides
which help to make their jobs easier.
Following the conference Tread Lightly! will pilot the
updated format for its Master Tread Trainer™ Course.
The course, now two days, provides attendees with
in-depth knowledge into the Tread Lightly! principles,
detailed strategies in presenting the ethic, and important
skills necessary to lead one-day Tread Trainer courses
to a variety of audiences. To sign up for a future Master
Course, go to www.treadlightly.org
and click on “Master Trainer Courses”
under “Programs.”
New Campaign
Ride Hard, Tread Lightly
Tread Lightly! has created a dynamic new print
public service announcement (PSA) campaign to
appeal to a broader scope of motorized vehicle
riders.
Through several surveys, Tread Lightly!
determined that one of the main reasons
motorized enthusiasts ride off of trails or
designated areas (into illegal areas) is because
they believe their ride will “be more challenging/
more fun” off of the trail. The objective of the
new campaign, titled “Ride Hard, Tread Lightly,”
is to help change the misperception that a
responsible ride equals a boring ride.
The messages focus on staying on designated
trails, using maps, snowmobiling in designated
areas, protecting shorelines, and avoiding the
spread of invasive species by washing your
vehicle after every ride.
The PSAs can be printed into posters for
trailheads, included in brochures and maps, and
be published in magazines. To request a free disk
of high-resolution files, simply send an email
to [email protected]. They can also be
viewed and downloaded at treadlightly.org.
Our Tracks (Where we’ve been)
Rocky Mountain ATV Jamboree, Richfield, Utah: A
Youth and the Outdoors, Washington D.C.: This
nationally recognized family-oriented ATV event.
meeting addressed the growing societal problem of
“indoor children” and their diminishing connection to
nature and the outdoors.
National Public Lands Day, American Fork Canyon,
Utah: Off-highway vehicle enthusiasts pulled together
a volunteer event to help clean up the Uinta National
Forest.
Parker 425, Parker, Arizona: Part of the Best in the
Utah Education Association Annual Conference, Salt
Lake City, Utah: An annual gathering of Utah teachers.
Recreation Forums, Golden, Colorado; Marietta,
Georgia; Los Angeles, California; Portland, Oregon;
Chicago, Illinois: A series of forums to find solutions to
Desert race series.
National Trails Symposium, Davenport, Iowa: An
recreation challenges in the 21st century.
opportunity for all aspects of the greenways and trails
industry to come together for a spectacular conference.
Tread Trainer Courses: Tread Lightly! now has several
fantastic new representatives thanks to four highly
successful Tread Trainer courses held in Davenport,
Iowa; Wallingford, Connecticut; Salt Lake City, Utah;
and Charleston, West Virginia
Confluence, Salt Lake City, Utah: The international
marketing and management conference for outfitters
and adventure travel companies.
Sand Duning Summit, Nephi, Utah: A gathering of
Tierra Del Sol Desert Safari
recreation managers from sand duning areas all over the
west.
An action-packed weekend of off-roading through the
desert badlands of Truckhaven, California.
Schools in the Weber County School District, Ogden,
Utah: Tread Lightly! presented programming to 141
fourth graders at schools in the Ogden area.
Off-Road Impact, Las Vegas, Nevada: Brings
The Trail Ahead (Where we’re going)
together the off-road industry’s premier manufactures,
distributors, and retailers under one roof—provideng
educational programming, networking events, product
showcases and more.
April
1-8 Moab Easter Jeep Safari (Moab, Utah)
10-12 Interagency Outdoor Ethics Conference (Fruita, Colorado)
13-14 Master Tread Trainer Course (Fruita, Colorado)
20-22 Off Road Expo (Salt Lake City, Utah)
30 National Recreation Forum (Washington, DC)
May
9-10 Salt Lake Water Quality Fair (Salt Lake City, Utah)
June
2 National Trails Day (Nationwide)
Jesse James, motorcycle celebrity and owner of West Coast Choppers poses
with Tread Lightly!’s executive director Lori McCullough and assistant director
Jill Scott at the Off-Road Expo in Las Vegas. Tread Lightly! staff members, often
equipped with the new traveling education unit, have trekked all over the
nation to arm recreationists with outdoor ethics.
Welcome New Partners!
Sealegs International Ltd
Gold Partner
Sealegs International LTD is proud to support Tread
Lightly! and their vision of preserving our beautiful
natural environment through responsible use.
American Petroleum Institute
API is the only national trade
association that represents all
aspects of America’s oil and
natural gas industry. Its 400 corporate members,
from the largest major oil company to the smallest of
independents, come from all segments of the industry.
They are producers, refiners, suppliers, pipeline
operators and marine transporters, as well as service
and supply companies that support all segments of the
industry. API’s members recognize their responsibility
to work with the public, the government, Tread Lightly!
and others to develop and to use natural resources in
an environmentally sound manner while protecting the
health and safety of employees and the public.
Sealegs has invested much time and money to research
and develop a product that will have a minimal impact
on the environment. By developing an amphibious boat
that can enter and exit the water on its own without the
need for a vehicle towing a trailer in the conventional
way, Sealegs eliminate completely the exhaust emissions
of a car driving to and from, as well as backing in and
out of a boat ramp. Also, by reducing the number of tire
tracks caused from towing and replacing them with just
the three wheels needed for a Sealegs boat, they have
reduced the tire track impact on the environment by 300
percent.
Additionally, Sealegs promotes and sells outboard
motors with the lowest exhaust emissions in their
category. These motors also have quieter noise
emissions and use less fuel than other comparative
outboards.
Copper Partners
Sealegs encourages its customers to use their
amphibious boats in a courteous and respectful manner
to both the environment and other users.
Diamo Usa
LS MotorSports, L.L.C. (dba DIAMO USA®) is the
exclusive importer of DIAMO® scooters, motorcycles,
dirt bikes and ATVs. DIAMO has become one of
the fastest growing recreational product lines in the
USA. DIAMO, a name derived from the Italian word
“Andiamo,” means “let’s go!” The name reflects their
commitment to provide exciting, reliable products that
are capable of meeting any form of adventure and utility.
Adjustagrill
The Adjustagrill “Grill On The Go!” was specifically
designed for the camper who wants to make campfire
cooking easier and safer. Just set it up and you’re ready to
eat. Its patented design adjusts to cook a variety of foods
and was also made for quick setup, cooking, and storage.
The Adjustagrill “Campfire On The Go!” was designed
for meeting the requirements of environmentally sensitive
areas where ground fires are not allowed. These areas
include certain restricted sections of the Forest Service,
Bureau of Land Management, state parks and beaches.
The product purchase includes the grill, 2’ stake, a fire
pan and folding legs. The legs stand 6” above the ground
and come with a sturdy corduroy carrying case. The case
has four d-rings to strap to your gear.
DIAMO USA is proud to announce that it is now a
corporate partner of Tread Lightly! “We believe that as
a distributor of off-highway products it is important for
us to help educate our consumers about the responsible
use of our products,” said Jeff Conrad, director of
operations for DIAMO. “Tread Lightly! is a leader in
educating the public on responsible and ethical outdoor
recreation. Educating the public is the most essential
step to ensuring that public land remains intact and
open for future use. We strongly encourage our dealers
to support this effort by joining Tread Lightly! through
a dealer membership and providing Tread Lightly!
information with every off-highway product sale.” For
more information on DIAMO or
to locate a dealer near you visit
www.diamousa.com.
As part of its commitment to Tread Lightly! and the
environment, Adjustagrill is offering pro-form pricing to
all Tread Lightly! members. Get their contact info from
adjustagrill.com.
Do Your Part
2007 Board of Directors and
Federal Advisors
Everybody likes a
campfire. There is
nothing better than
sitting around a
fire relaxing, telling
stories, and roasting
marshmallows. But
as more and more
people find their way deeper into the backcountry,
campfire impacts are disturbing the natural beauty of
many areas. So the next time you consider building a
campfire, follow these helpful tips:
Michael J. Schmitt*
Build Campfires Responsibly
Chair
Yamaha Motor Corporation, U.S.A.
Mark Bodwell*
Vice Chair
John Deere
Mark Thompson*
Secretary-Treasurer
Cabela’s Incorporated
Lori McCullough*
Executive Director
Tread Lightly!, Inc.
• Observe all fire restrictions. If you must build a
fire — use existing fire rings, build a mound fire, or
use a fire pan. Keep fires small and allow them to
burn only while in use.
Bruce R. Brown**
USDI Bureau of Reclamation
Mary J. Coulombe**
US Army Corps of Engineers
• The best place to build a campfire is an existing wellmaintained fire ring in a suitable campsite.
Randy Foutch
HUMMER Division, General Motors
• Using a fire pan is a good alternative when an
existing fire ring is not available. A fire pan should
have three-inch high sides and be placed on rocks or
lined with mineral soil so the heat won’t scorch the
ground.
Daphne Greene
California State Parks, OHMVR Division
Dick Hendricks
Ehlert Publishing Group, Inc.
Bill Hines
• Mound fires are also a great alternative in situations
when there is no fire ring or you can’t carry a fire
pan. To build a mound fire, collect soil, sand, or
gravel from an already disturbed site. Lay a ground
cloth on the fire site and then spread soil in a
circular, flat-topped mound at least six inches thick.
Thickness of the mound is important to insulate
the ground from the heat of the fire. Make sure the
circumference of the mound is larger than that of the
fire. The ground cloth under the mound allows for
quick clean-up of the fire remnants. Replace the soil
where you found it.
DaimlerChrysler Corporation
Christine Jourdain
American Council of Snowmobile Associations
Patti Klein**
USDI Bureau of Land Management
Nancy Minard
Nat’l Off-Highway Vehicle Conservation Council
Jeff Nasi
Primedia
Rick Potts**
USDI National Park Service
• Gather firewood well away from your camp and use
only fallen timber. Do not cut standing trees. There
should be enough wood that its removal for a fire is
unnoticeable.
Jim Stewart
Recreational Boating & Fishing Foundation
Jamie Schwartz**
USDA Forest Service
• Let your fire burn down to a fine ash. Ensure your
fire is completely extinguished.
Ken Scuito
Warn Industries
Vacant Position
• For cooking, use a camp stove. They are always
preferable to a campfire in terms of impact on the
land.
Representing: At-Large
*Member of the Executive Committee
**Federal Advisor
• Never burn trash in a campfire.
Welcome New Members
Tread Lightly! is pleased to announce its newest
participating members. (August 2006 – January 2007)
New Individual Participating Members 191
Dealer
Official Partner Clubs
Arizona ATV Riders
Ken Garff Ogden
Capital Jeeps
Park City 4x4 Classics
Ogden, UT
Tempe, AZ
Salt Lake City, UT www.parkcity4x4classics.com
Clifton, VA www.capitaljeeps.com
Roxbury ATV Riders, Inc.
Alliance
Roxbury, ME
Collegiate Bass Anglers Association
Member Clubs
Plymouth, IN www.collegiatebass.org
Arizona Dirt Devils 4 Wheel Drive Club
Michigan Geocaching Organization
Freedom TrailRiders
Alabama Cooperative Extension System
Roseville, MI www.mi.geocaching.org
Gilbert, AZ www.asa4wdc.org/clubs/azdd
Jasper, Alabama www.aces.edu
N. Easton, MA www.freedomtrailriders.org
Media
Land Rover Club of Las Vegas
Las Vegas, NV www.lrclv.com
Minnesota 4-Wheel Drive Association
47 Industries
Minneapolis, MN www.mn4wda.com
www.47industries.com
Sinking Creek 4-Wheel Association
Adventure 4x4
Radford, VA www.sc4wda.org
www.adventure4x4.net
Texas Land Cruiser Club-Houston
Cart Wheelin Magazine
TN Toyota Territory Off-Roader’s Association
Dirt Trax Television
Utah 4-Wheel Drive Association
FloridaATV.com
www.cartwjeelin.com
Houston, TX www.tlcc-houston.org
Clarksville, TN
www.DirtTraxTv.com
http://www.tnttora.com/index.htm
www.floridaatv.com
Sandy, UT www.U4WDA.org
JPFreek Adventure Publications
Outfitter
www.jpfreek.com
Off Road Big Bear
Bradford Rovers
www.offroadbigbear.com
Bellingham, WA www.bradfordrovers.com
RV Xtreme Magazine
Outdoors Unlimited River Trips
www.rvxtreme.com
Flagstaff, AZ www.outdoorsunlimited.com
Sedonainformation.com
RPM Motor Sports
www.sedonainformation.com
Phoenix, AZ www.dirtfun.com
YotaTech.com
The Birches Resort
www.yotatech.com
Rockwood, ME www.birches.com
Government
Unclezippy’s Performance Inc.
N. Bennington, VT www.unclezippys.com
New Mexico Tourism Department
Retail
Santa Fe, NM www.newmexico.org/ohv.
Sanilac County Sheriff Office
AdMo-Tours Inc.
Sandusky, MI www.sanilaccounty.net
Wrightwood, CA www.admotours.com
EPI
Official Partners
Baxter, MN www.erlandsonperformance.com
Motorsports of New Mexico
Adjust-A-Grill
Las Cruces, NM www.motorsportsofnewmexico.com
Sandy, UT www.adjustagrill.com
Olive Branch Off-Road
American Petroleum Institute
Olive Branch, MS www.oboffroad.com
Washington, DC www.api.org
Poison Spider Bicycles
DIAMO USA
Moab, UT www.poisonspiderbicycles
Sugar Land, TX www.diamousa.com
Revel Enterprises Inc.
Sealegs International Ltd.
Paris, TN http://www.autotruck
Albany, Auckland www.sealegs.com
Rough Country Suspension Systems
Dyersburg, TN www.roughcountry.com
Sierra Expeditions
Mesa, AZ www.SierraExpeditions.com
Slacker OffRoad
Mountain Top, PA http://www.sor4x4.com
Xtreme Diesel Performance
Farmingdale, NJ www.xtremediesel.com
New Membership Application
Membership Types
___ Individual...................$20
___ Member Club...................$100
___ Retailer.......................$50
___ Official Partner Club......$250
___ Outfitter.....................$50
___ Corporation.....................$250-$100,000
___ Dealership..................$150
___ Additional Donation.......$___________
Please list your top three recreation sports of choice: _____________________________________________
Name: ______________________________________________ Address: _________________________________________
City: _______________________________________________ State: _____________________Zip: __________________
Phone: _____________________________________________ Fax: _____________________________________________
E-mail: ______________________________________________________________________________________________
Check/Money Order
Mastercard
American Express
Visa
Card#:___________________________________________________________________ Exp. Date: _________________
Signature: ___________________________________________
Please allow 4 to 6 weeks for delivery of your Tread Lightly! membership package.
Send your application with payment to: Tread Lightly!, 298 24th Street, Suite 325, Ogden, Utah 84401, USA
Phone: (800) 966-9900 Fax: (801) 621-8633 E-mail: [email protected] Website: www.treadlightly.org