We reach farther.

Our regional
shopper and
local newspaper
are welcomed
into nearly
21,000
households, with
17,715 delivered
by mail.
We reach
farther.
B rooksville
Falmouth
GRANT
PENDLETON
BRACKEN
Maysville
MASON
Corinth
Berry
OWEN
HARRISON
Sadieville
SCOTT
Georgetown
ROBERTSON
Mt . O livet
Ca rlisle
C ynthiana
FAYETTE
Lexington
BOURBON
Mi llersburg
Flemingsburg
NICHOLAS
Paris
Mt. Sterling
Winchester
CLARK
MONTGOMERY
FLEMING
2011 RATE CARD
Rates Effective Jan.1, 2011
www.cynthianademocrat.com
Table of Contents
The
Survey
Says...
A Pulse Research survey
conducted in August 2006 shows that...
• Virtually everybody who gets the
Harrison Shopper - 9 in 10 people reads it!
• Harrison Shopper adult readers
represent a wide age spectrum - from
18 to over 70 years old! In fact, half of
readers fall between 40 and 60 years
old - and 40 to 60 year old Harrison
Shopper readers have an average
income of $51,025! That's some great
spending power in our community.
• Over one-third of Harrison Shopper
readers (35%) cite the Harrison Shopper
as their primary source of local retail
information - as much as five times the
level of any other media! There just isn't
any competition! Compare this to cable
TV at 2% or radio at 0%!
Source: August 2006 Market Survey & June 2006 Harrison
Shopper Reader Survey conducted by Pulse Research,
Inc. (Portland, Oregon)
2
Contact Information . . . . . . . . . . . . . . . . 2
Reader Demographics . . . . . . . . . . . . . . 2
Circulation Breakdown . . . . . . . . . . . . . . 3
2011 Rates & Information . . . . . . . . . . . 4-7
Sample Ad Sizes . . . . . . . . . . . . . . . . . . 8-9
Largest Employers . . . . . . . . . . . . . . . . . 10
Featured Opportunities . . . . . . . . . . . . . 11
Statewides . . . . . . . . . . . . . . . . . . . . . . 12
Kentucky Combo . . . . . . . . . . . . . . . . . 13
Online Advertising . . . . . . . . . . . . . . . . 14
The Real Cost (CPM) . . . . . . . . . . . . . . . 15
Advertising Tips . . . . . . . . . . . . . . . . . . 15
Special Event Opportunities . . . . . . . . . 16
Our Readers
HARRISON COUNTY RESIDENTS
Total Population . . . . . . . . . . . . . . . 18,912
Male Population . . . . . . . . . . . . . . . . 9,270
Female Population . . . . . . . . . . . . . . 9,642
Median Age . . . . . . . . . . . . . . . . . . . . 39.6
Population Density . . . . . . . . . . . . . . . . 61
Employees/Daytime Population . . . . 7,145
Number of Households . . . . . . . . . . 7,483
Average Household Size . . . . . . . . . . . . 2.5
Avg. Vehicles per Household . . . . . . . . . 2
Homeowners . . . . . . . . . . . . . . . . . 63.5%
High School Education or more . . . 84.9%
Average Household Income . . . . . $55,146
Contact Information
THE CYNTHIANA DEMOCRAT
HARRISON SHOPPER
302 Webster Avenue
P.O. Box 160
Cynthiana, KY 41031
Phone: 859-234-1035
Fax: 859-234-8096
Email: [email protected]
Visit us on the web at
www.cynthianademocrat.com
Who We Reach
Over 16,050 copies of the Harrison Shopper land in
the hands of your customers each week in Harrison
and surrounding counties - with 12,497 of those
delivered by mail
COUNTY
LOCALITY
ZIP CODE
DISTRIBUTION
Harrison
Cynthiana
41031
6,494
Harrison
Berry
41003
1,095
Pendleton
Falmouth
41040
1,828
Nicholas
Carlisle
40311
2,309
Bracken
Brooksville
41004
669
Bracken
Milford
41061
28
Scott
Sadieville
40370
1005
Robertson
Mt. Olivet
41064
830
Bourbon
Paris
40361
424
Bourbon
Millersburg
40348
400
Grant
Corinth
41010
437
Household Distribution:
15,519
Total Readers:
34,142
Households
Delivered by Mail
12,497
Households
Delivered by Carrier
3,022
Business Distribution
531
TOTAL
DISTRIBUTION
16,050
Household Penetration in
Harrison County: over 56.5%
TOTAL PAID CIRCULATION: 4,847*
Source: United States Postal Service Statment of Ownership,
Management and Circulation, October 1, 2010
Where Our Readers Shop
In addition to Cynthiana,
Our
Paris, Georgetown and
Audience
Lexington are very popular shopping and dining
Brooksville
Falmouth
destinations, with several
GRANT
BRACKEN
Maysville
PENDLETON
Maysville
other nearby communities
MASON
46 Miles
also seeing a good number
Corinth
ROBERTSON
58
MINUTE
DRIVE
Berry
OWEN
of Democrat and Shopper
Mt. Olivet
HARRISON
readers. The map at right
Flemingsburg
Flemingsburg
Carlisle
Cynthiana
shows some of the major
Sadieville
FLEMING
40 Miles
NICHOLAS
shopping destinations for
SCOTT
BOURBON
55 MINUTE DRIVE
Georgetown
our readers, with approxiGeorgetown
Millersburg
21.2 Miles
mate distance and travel
Paris
20 MINUTE DRIVE
Mt. Sterling
FAYETTE
time from Cynthiana - but
Mt. Sterling
1,357 Commuting
38 Miles
a look at the map, (with the
Lexington
to work
MONTGOMERY
43 MINUTE DRIVE
Winchester
shaded area representing
Paris
every day
CLARK
the Democrat and/or Shop15 Miles
Winchester
per coverage area), shows
15 MINUTE DRIVE
31 Miles
Lexington
390 Commuting
that many of our readers
40
MINUTE
DRIVE
32
Miles
to work every day
have even shorter drives to
35
MINUTE
DRIVE
these destinations.
1,014 Commuting
to work every day
3
1. PERSONNEL
•
•
•
•
•
•
D. The advertiser assumes full and complete responsibility for
George W. Jacobs, Publisher
Patricia Jenkins, Advertising Manager
Kim Mayer, Advertising Consultant
Pam Howard, Advertising Consultant
Becky Barnes, Editor
Ronda Walton, Bookkeeper
E.
2. NATIONAL REPRESENTATION
Kentucky Press Service, Inc., 101 Consumer Lane, Frankfort,
KY 40601, (800) 264-5721
3. COMMISSION/PAYMENT TERMS
A. Commissionable discount is available for 15% off the
national rate only. Local retail is non-commissionable.
No camera-ready discount. No charge for composition.
B. Advertising is payable at time of purchase unless the
advertiser or his/her agency has established credit with
the publisher. Credit is available for qualified customers.
Accounts outstanding over 28 days are subject to a 1.5%
monthly service charge. Credit will not be extended to
past due accounts.
C. Billing will be on a regular calendar month basis.
D. Political advertising, yard sale ads, and “going out of
business” advertising is accepted only with payment in
advance. “Going out of business” ads must have a G.O.B.
license number on each advertisement.
E. Political advertising rate: All political and issue-oriented
ads are subject to approval. Dollar volume contract rates
are available & must be paid in full in advance.
F. We will not accept brokered advertising.
4. ADVERTISING POLICY
A. The publisher reserves the right to accept, classify, cancel,
edit or reject any advertising copy submitted, and to place
the word “advertisement” on any ad.
B. Publisher shall have no liability whatsoever in the event
any act of God, the public enemy or government authority,
or any labor dispute, war (whether or not declared), civil
disobedience, riot, failure of equipment or systems of the
publisher or its suppliers, or other occurrences beyond the
distribution of its newspapers.
C. Publisher shall have no liability whatsoever, by reason of
any error in connection with any advertisement including
(without limitation) omissions or additions to advertisements. The publisher will not be responsible for and shall
not incur liability for errors or misprints beyond cancellation of the charges of publishing a correction in a space
equal to that occupied by the error. The publisher cannot
be liable for errors when copy is received by telephone.
Written requests for adjustments must be made within five
days of publication of the erroneous advertisement.
4
F.
G.
H.
I.
J.
K.
L.
advertising content that is published. The advertiser shall
indemnify and save the publisher harmless against any
demands, claims or liability arising from the publication of
said advertising copy together with all expenses incurred
in connection therewith, including but not limited to,
attorney’s fees and cost of litigation.
The newspaper makes every effort to honor page position
requests but under no condition guarantees an advertiser
page position unless customer signs a 52-week contract
for one full page per week for a specified position. Noncontract page position available for a 20% surcharge on
35 column inches or larger display advertising. Minimum
of 70” for front or back of Harrison Shopper.
The Harrison Shopper front page is reserved on a firstcome, first-serve basis. Additional costs include full color
plus 10 column inches for the masthead. Cancellation
must be made 10 days prior to publication or advertiser
will be billed.
The publisher’s schedule of copy and proof deadlines must
be observed in order to assure publication. Proofs, when
submitted, will be for typographical corrections only.
Photographs of individuals for advertising must be accompanied by a release form from the individual. Release
forms are available from our advertising representatives.
Should any government body levy a tax on any advertising
covered by this rate card, such tax will become an additional charge to the advertiser, over and above the rates
mentioned herein.
Advertising placed upside down or sideways must carry a
disclaimer. Front page banner ads available at $399 full
color, but must meet advertising standards.
With the exception of front page banner ads, any ads wider
than they are tall are available with a 20% surcharge.
Advertising for alcoholic beverages must conform with
regulations of the Alcoholic Beverage Control Board.
5. ADVERTISING RATES
Combination rates are for same ad, same size, both papers,
consecutive issues.
Commissionable National Rates
Rates are Column Inch PASS
Cynthiana
Democrat
Harrison
Shopper
Combination
9.87
13.87
16.82
Determine Your Advertising Cost in Four Easy Steps
Determine Your Discount Based on Your
Annual Spending Level
stepONE
Annual Spending
Cynthiana Democrat
Harrison Shopper
Combination
OPEN
$500
$1,000
$2,000
$3,000
$5,000
$7,000
$10,000
$15,000
$20,000
$30,000
$40,000
$50,000
8.39
7.80
7.72
7.55
6.65
6.45
6.25
5.85
5.54
5.24
5.04
4.74
4.37
11.79
10.96
10.85
10.61
9.48
8.77
8.37
8.01
7.56
7.16
6.85
6.80
6.53
14.30
13.30
13.16
12.87
11.09
10.94
10.48
10.05
9.85
9.68
9.53
9.42
9.34
stepTWO
Choose Your Ad Size Discount
Cynthiana Democrat
stepTHREE
Add Color
for 30% of net
cost of ad
Minimum Charge of $40 per
paper. Harrison Shopper
front page $170.00. Color
capacity may be limited
(Maximum cost per paper
$225 with no setup fee)
Harrison Shopper
Ad Size
Discount
Ad Size
Discount
16” - 32”
5%
9” - 17.75”
5%
32.25” - 64.25”
10%
18” - 35.75”
10%
64.5” - 128”
15%
36” - 69.75”
15%
Full Page
25%
Full Page
25%
Must be on a spending based contract.
stepFOUR
Place your ad in our
online Marketplace for $8
per website per ad.
5
Employment Package Rates
$13.94 - Combination and www.cynthianademocrat.com
Preprint Rates Per Thousand (Non-Commissionable)
Preprints and insertion orders must be received five (5) business days prior to insertion; Kentucky Combo requires seven (7) business days. Preprints larger than 8.5" x 11" will incur a minimum $15 per thousand folding charge.
CYNTHIANA DEMOCRAT
Number of Inserts Annually
Size of Insert
HARRISON SHOPPER
Number of Inserts Annually
1
6
12
24
36
52
1
6
12
24
42
50
Single Sheet
$47
$43
$42
$39
$37
$35
$47
$43
$42
$39
$37
$35
4 Tab/2Std.
$54
$49
$48
$45
$42
$40
$54
$50
$48
$45
$42
$40
8 Tab/4 Std.
$63
$58
$57
$53
$50
$48
$63
$59
$57
$53
$50
$47
12 Tab/6 Std.
$70
$65
$64
$59
$56
$50
$70
$66
$64
$59
$56
$53
16 Tab/8 Std.
$76
$71
$69
$65
$61
$59
$82
$77
$75
$70
$66
$62
20 Tab/10 Std.
$82
$77
$75
$70
$66
$64
$93
$88
$86
$81
$77
$72
24 Tab/12 Std.
$88
$83
$81
$76
$71
$69
$103
$97
$95
$90
$86
$81
28 Tab/14 Std.
$94
$88
$86
$81
$76
$74
$113
$107
$105
$100
$96
$90
32 Tab/16 Std.
$100
$94
$92
$86
$82
$74
$123
$117
$115
$110
$105
$99
Page count exceeding 32 will be charged at $5 per thousand for each 4 page increment.
• Annual pre-print contracts must be signed to earn frequency
discount rates. Frequency discounts based upon 75% or
more of full run circulation.
• Pre-prints with page weights exceeding newsprint may be
subject to surcharge equal to the applicable mail rate. Preprints larger than 8.5” x 11” will incur a minimum $15/M
folding charge.
• Due to machine inserting and possible shipping damage,
please furnish 2% more pre-prints than required for distribution. On single sheets, furnish 4% more than required for
distribution.
• Pre-prints must meet all postal regulations.
• Zoning of inserts available; minimum of 3,000 accepted per
week. Fewer than 3,000 inserts in a week will be charged at
the same rate as 3,000.
• Annual pre-print contract customers can apply to dollar volume discounts.
6. KENTUCKY COMBO AND STATEWIDE NETWORKS
Kentucky Combo
The Kentucky Combo Network, including 23 newspapers,
produces products each week. The Cynthiana Democrat and
other Kentucky newspapers offer you a combination rate with
other publications with one buy and one bill. See Page 13 for
more information.
6
Statewide Classifieds
The Statewide Classifieds reach over a million readers through
70 Kentucky newspapers, dailies and weeklies. $250 for 25
words, $7.00 per additional word. Must be paid in advance.
See page 12 for more details.
Selection of color and page position may be at printer’s discretion. Color rates are non-commissionable. Harrison Shopper
front page advertisers may purchase process color for $170.
10. SPECIAL SERVICES
A. Proofs available upon request provided copy has been submitted by the proof deadline. When proofs are provided,
advertiser assumes all responsibility for errors. Proofs are
for corrections only, not redesign.
B. Original art, photography and other specialized services
are available for a nominal charge.
C. Photographs for ads can be taken by a newspaper representative.
D. Tearsheets are available upon request. Up to two
tearsheets will be provided at no cost; additional
tearsheets will be charged at $.50 each.
E. Copies of ads designed and composed by Cynthiana
Democrat and Harrison Shopper staff for publication in
other papers are available at a $10 charge
14. DEADLINES
17. CLASSIFIED RATES
Cynthiana Democrat
10:00 a.m. Tuesday
The Cynthiana Democrat is published on Thursday. Classified
and retail advertising deadline is 10 a.m. Tuesday. Ads-to-beproofed and legal ad deadline is 4 p.m. Monday.
Harrison Shopper
10:00 a.m. Friday
The Harrison Shopper is published on Monday. Classified
and retail advertising deadline is 10 a.m. Friday. Ads-to-beproofed and legal ad deadline is noon Thursday.
Kentucky Classified Network
Reader classified ads run in the Cynthiana Democrat and the
Harrison Shopper.
One cycle
less)
Two cycles
less)
Three cycles
less)
Four cycles
$6.95
(15 words or
$9.95
(15 words or
$20.85
(15 words or
$27.80
(15 words or less)
1-866-234-5237
All deadlines are subject to change for issues preceding or following holidays.
Four lines or less, 60 cents ea. additional line per cycle. Paid
in advance only. Add $2.50 per week for online display. Add
10% for Employment category.
15. MECHANICAL REQUIREMENTS
18. CIRCULATION
Cynthiana Democrat
Page Size:
6 col. x 21.5 inches
Harrison Shopper
Page Size:
5 col. x 14 inches
PICAS
INCHES
1 Column
9p8
1.64
2 Columns
20p3
3.39
3 Columns
30p8
5.14
4 Columns
41p3
6.88
5 Columns
51p8
8.63
6 Columns
62p3
10.38
16. SPECIAL CLASSIFICATIONS
A. Real Estate Combination Rates:
Open
$9.40
910 annual inches
$8.34
1820 annual inches
$8.09
3640 annual inches
$7.94
The Cynthiana Democrat was established in 1868, serving the
Cynthiana and Harrison County area. It is published weekly
on Thursdays and reaches over 56.5 percent of the homes
in Harrison County, with a paid circulation of 4,847.* The
newspaper is delivered by second class mail. For subscription
information, call (859) 234-1035.
The Harrison Shopper was established in 1971 and serves
readers in Harrison and adjoining counties. 16,050 free copies are distributed, with over 3,022 delivered by carrier every
Sunday, the remainder via third class mail and distribution
points every Monday.
*Source: USPS Statement of Circulation
Contract required for annual inch discounts for real estate.
B. Automobile Rates:
Dollar
Volume
Cynthiana
Democrat
Harrison
Shopper
Combination
$1,500
6.50
9.39
11.43
$3,000
6.00
8.90
10.85
$5,000
5.48
8.27
10.16
$10,000
5.22
7.89
9.97
$15,000
5.00
7.84
9.77
$20,000
4.73
6.62
8.56
$25,000
4.62
6.48
8.50
$35,000+
4.33
6.20
8.08
More information regarding our
Featured Segment Advertising
and Special Sections can be
found on Pages 11 and 16.
C. 501C Non-Profit Groups recognized by the IRS (civic,
church) earn the $8.56 combination discount rates.
7
Sample Ad Sizes
2x2
1x3
D $25.17
S $35.37
C $42.90
1x5
D $41.95
S $58.95
C $71.50
D $33.56
S $47.16
C $57.20
2x3
D $50.34
S $70.74
C $85.80
2x4
1x7
D $58.73
S $82.53
C $100.10
8
D $67.12
S $94.32
C $114.40
2x5
D $83.90
S $117.90
C $143.00
3x3
D $75.51
S $106.11
C $128.70
3x5
D $125.85
S $176.85
C $214.50
1 Column Width
2 Column Width
3 Column Width
4 Column Width
5 Column Width
6 Column Width
Not Shown:
Full Shopper Page (5x14) D $587.30
(without contract)
S $825.30
C $1,001.00
Half Shopper Page (5x7) D
(without contract)
S
C
1/4 Shopper Page (3x6)
D
S
C
$293.65
$412.65
$500.50
$151.02
$212.22
$257.40
Diff. of
$175.70
Diff. of
$87.85
3x6
D $151.02
S $212.22
C $257.40
Diff. of
$45.18
9
World Class Economy in a Rural Class Community
Two of Harrison County’s largest employers are
internationally known businesses:
3M Plant located within the
Cynthiana city limits
Toyota Plant located 7 miles
from Harrison Co. line
10
Featured Opportunities
Business Index
$5.99 per block per week for 10 week run OR $4.99
per block per week for 20 week run (10 week minimum)
Segment
Advertising
Church Page Sponsorship
$10.19 per block • Weekly • Sponsors directory of
area churches and service times.
Spor ts
CovCath outguns Bred
s in AAA playoffs
Section B - Thursd
ay, Nov. 11, 2004
Sports Page Banner including
full color - $193/week
Living Page Banner
(6 col. x 1”) - $149
(12 week minimum)
Linebacker James
Custard tackles
a Covington Catholic
Bredʼs ended their
Photo by Larry Thornton
season with a 39-13
running back in
last Saturdayʼs game.
Catholic.
loss to the Colonels
in the Class AAA
The
Playoffs held at Covington
Pre-season starts
Community Page
Sponsorship
BY LEE KENDALL, SPORTS
WRITER
Instead of trailing
The recent
Harrison the
14-7 at
County tradition
Then cornerba
intermission,
of stumbling
County found itself Harrison Ashbrook intercepte ck J.D.
on the road in
the playoffs 7,
behind 21- ond
d his secagainst Northern
with CovCath set
pass of the game
to
Kentucky the
teams continued
second half kickoff.receive the ball back to the to give
on Saturday
Breds.
Three plays later,
as the Thorobre
The Colonels took
ds saw their
Harrison
advan- County
tage and marched
season come to
had it on the
an end with
in just under four 67 yards five yard line, first CovCath
a tough 39-13
loss to homeminutes
and goal,
to with a chance
extend their lead
standing Covington
to make it a
to 29-7 on an
Catholic.
one-score game.
18-yard run by
A five minute
Nick
stretch
Buckley
.
at
the end of the
An illegal procedur
Harrison County
first half and
refused alty and
e pento fold. The Breds
beginning of the
three failed attempts
second half, with
answered in
spelled doom for
the end zone left
a 68 yard run
the Breds.
the
by QB with
Cory Britt on
A three-yard TD
a fourth and goal.Breds
the first
run by after
Britt
James Custard
the ensuing kickoff, play attempted a pass to
with 8:11 to
Custard
cut- in the back
ting the deficit
go in the second
of the end zone,
to 29-13.
quarter tied
but the ball was
the score at 7-7
deflected and
as
fell harmlessly
County more than Harrison
away.
held its own
with the powerful
“That was our
Colonels
good opportunity last really
for much of the
first half.
to get back
in the game,”
CovCath answered
said Harrison
with
County head
a 15-play, 73-yard
coach Ray
Graham of the
ended when Eric drive that
Breds fourth
McHenry
quarter charge.
plowed into the
end zone with
thought we could “I really
1:24 left in the
first half to
have won
the game, but CovCath
give the Colonels
a 14-7 lead.
made
some plays when
Harrison County
they needed
attemptto and we didn’t.”
ed an ill-fated
fake reverse
on the kick-off
Graham pointed
following
to the
CovCath passing
CovCath’s go-ahead
attack as the
score.
difference in the
Harrison County
game.
possession, but maintained
“We didn’t really
started play
shut
down
on its own 13 yard
the run, but
dled their runningwe hanfirst play from line. On the
scrimmage,
game
okay,” said Graham.
the Breds attempted
didn’t have enough “We just
reverse, and Lucas another
depth in
the secondary to
thrown for a nine Wells was
handle their
yard loss
passing attack
back to the Harrison
well enough,
County
though.”
four yard line.
For the game,
In the shadow
CovCath
of their
rushed 44 times
own goal line,
for 212 yards.
the
Buckley led the
consecutive playsBreds ran
way for the
Colonels, picking
middle and CovCathup the
up 141 yards
wisely
on 22 carries.
used their time
Quarterback
outs
Drew Ellison
the ball back following to get
was
a J.D.
ond leading rusher the secAshbrook punt.
Colonels. He gained for the
The Colonels
32 yards
on nine carries.
on the Harrison took over
yard line and tookCounty 40
“The yards we
per carry wasn’t gave up
to eventually score five plays
great but
on a nice
it wasn’t
Photo
catch and run by
wide receiv- Trent Williams, by Larry Thornton Graham. bad either,” said
er Kyle Callahan
senior, gains
“They didn’t break
from
yardage
22
yards out with
on a pass reception. any really long runs
just 22 seconds Trent
against
us, but they did
left in the half.
hauled in three passes
have some
for
all 42 yards.
See BREDS page
B2
for Fillies tomorro
BY LEE KENDALL, SPORTS
WRITER
middle
The Harrison
County ing and with her shot-block- more.
Fillies lost just
Looking to fill
shot-altering
one
the fifth row
starting
last year’s regionalplayer off
Four starters ability.
night as they
face
return Laura spot will be freshman against
runner- for
return the
up team, but that
Pleasure Ridge off
loss was a All the Fillies, including Jaclyn Kendall or sophomore at
Park ters this bulk of their rosbig one.
9:15 p.m. at Scott
State candidate
Highlander.
County considereseason and will be
Brooke
High School in
Faulkner, and
“I’m not sure
Megan Gray, a
d contende
the first of its
the Harrison
mainstay County
unseat Paris. Fleming rs to
we’ll be this year, how good two pre-season scrimmag
in the Harrison
roster has
County startbut I think
County,
Bishop Brossart
Joining Faulkner no seniors. I can already tell
ing line-up for
Paris would appear es.
and Clark
in the start- going
that I
to be County
graduated after five years, ing lineup will
to like how this am the odds-on favorite to
also return veteran
be LaDonna
last season Turley,
repeat teams
team as 10th
plays,”
and leaves a big
and will be in
Region
said
Garyn
Whitaker. “They
champions this
Price and Katie
hole to fill Kendall.
the mix
come tourname
year. The Lady
really give
for head coach
Also missing
nt time.
Hounds also
Mac Whitaker
this get along a good effort and return four
year will be last
and the Fillies
Harrison County
well with each other.
starters, includof 2004-05.
year’s sixth If
has eight
home games this
ing stalwarts Natalie
man
they
Gray scored
year, startover 2,300 choseMary Todd Seaman who individuacan improve their Taylor
Tubbs, ing with
points in her
not to play this
Christman and
l skills and develop
its season opener
career, hauled
year.
Iona
against East
Caulder. They have
some toughnes
down over 1,000
Faulkner,
Jessamine on
Price
rebounds and
been rated Dec.
and can be pretty s, I think we as high as
Kendall are all
was a defensive
2. Harrison County’s
13th in the state
good.”
juniors this
force in the year,
in other home
pre-season publicatio
Harrison County
and Turley is
games this
ns.
a sopho- pre-seaso
gets its
season will be
Mason
n underway tomorCounty
on Dec. 16
and against
Montgomery
Paris, Jan. 8 against
County also
Clark County,
Jan. 11 ver-
Middle School
basketball traveli
teams selected ng
$10.89 per block • Once a month • Sponsors space
for local non-profit and charitable organizations to
get the word out about their events and needs.
BY BRAD ALLISON,
SPORTS
Taylor Hill, Van
Basketball season WRITER
Isaac, Jake
is once Jenkins,
again upon us. Whether
Chase Johnson,
young Puckett,
Ryan
or old, the feeling
John Michael
is conta- and
gious here in
Raymond Wainscot Reitz
the
t.
State. The sound Bluegrass
At the helm for
his second
bouncing on the of the ball season for the seventh
hardwood or
grade
team will be Glenn
the swoosh of the
net on a pic- He
Lonaker.
ture perfect shot
has
sends chills boys coached both girls and
up the spines of
traveling
teams
those encomat the
middle school in
passed in the sport.
his tenure.
Duncan
One need to look
Bell,
no further than Harrison County Custard, Marcus
Matthew
right in their
Colts to play in
Dye, Shane Fowler,
own
back yard to
find Campbell County Jared
Martin,
the youthful enthuJustin Moore, Josh
Tournament
siasm of basketbal
Moss, Cory Nichols,
Nov. 19-21
as the Harrisonl
Malcolm Thomas,
County Middle
Drew
School
Thompson, It was thumbs up
for the cross
a Bluegrass Conferen Colts, Zach Turner, Van
Williams
ce par- and Miles
ticipant, prepares
Wright will
to suit up up
again for yet another
the younger Colts’ make
squad.
Both teams will
The traveling squad season.
play in the
for both Campbell
the seventh and
County Tournam
eighth grade
ent
the weekend
teams have been
of Nov. 19-21
chosen and a
and will
full schedule waits
with play games. be guaranteed three
beginning in two
Dawson said
weeks.
each
team will play
Coach John Dawson
all three conenters tests on
his eighth season
Saturday. The top
two
of the eighth grade as coach teams in each pool
team. The followingtraveling on Sunday for a will return BY LEE KENDALL, SPORTS WRITER
single elimiThree Thorobre
11 ath- nation
letes will comprise
ds and two
tournament.
Fillies survived
the Colts
team for the 2004-2005
Bluegrass Conferen
a treacherous
ce play course at Wildwood
season: will
Ronnie Brown,
begin the last
Eric Case, of
Ashland and qualifiedPark in
Fonz Custard,
the month, Nov. Monday
for this
Carver Hill,
a match-up against 29, with weekend’s state cross country
Woodford meet at the Kentucky
Horse
Park.
Weekly “Posted” Notice
w
sus Bourbon County,
Jan. 28
against Campbell
County, Jan.
31 against Nicholas
County,
Feb. 11 against
Simon Kenton
and Feb. 25 against
Ryle.
The Fillies will
couple of tournameplay in a
nts over
the Christmas
break. They
will participate
in the Prime
Time Classic
at
Catholic beginnin Lexington
18 and will also g on Dec.
play
Boyd County Holiday in the
Classic,
which starts on
Dec. 27.
country team at
regionals. Five athletes
qualified for state.
Five from Harriso
n qualify
for state cross co
untry meet
$32.95 per 6 mos OR $42.95 per year
Your Ford Dealer
Photo by Danny
Simpson
Matt Thompso
n, Luke two
Garnett and
Harrison County
Ryan Puckett
in the girls’ regional, entrants Danny Simpson
earned their way
of the 5,000
meet by finishing to the state finished well enoughbut both meter Wildwood
Park course
15 among individuain the top their male teammate to join that served as
the regional
ls in last state
s
Saturday’s AAA
meet on Saturday in the site. “On Friday we
regional in
walked
.
over the course
Ashland. Rachel
“This was probably
Thornberry worst
the couldn’t believe and the kids
and Anna Rush
surface that
the condition
were the only
as a coach,” said I have seen it was in. There
were a lot of
HCHS coach
steep hills and
winding trails
(800) 688-0
247
I-75 Exit 126 Besid
e Cracker Barre
l in
Georgetow
n
Home & Garden Show & Special Section
Every year, the Cynthiana Democrat sponsors the Cynthiana Home & Garden Show, in
Eighth Annual
conjunction with a Home & Garden tabloid
section. Our Home & Garden Show is fast
&
becoming the region’s top venue for vendors looking to showcase their products
during the busy spring season.
Packages are available at many price levels.
Booths at the Home and Garden Show are
10’ x 10’ and are available only to those
advertising in the Home & Garden tabloid
section.
This year’s show will be held on Saturday
and Sunday, April 23-24, with the special
section published the preceding Thursday.
Make plans now to be there!
11
Reach A Million Kentucky Readers!
You can reach a million readers with one easy step! Let the
Kentucky Statewide Classified Advertising Network (K SCAN)
work for you. At a cost of $250 for 25 words and $7 for each additional word, your ad appears in all the newspapers
shown on this page. Call your account representative at The Cynthiana Democrat/Harrison
Shopper for more information.
-
DAILY PAPERS
Ashland - The Daily Independent
Bowling - Green Daily News
Corbin - Times-Tribune
Danville - Advocate-Messenger
Elizabethtown - News-Enterprise
Frankfort - State Journal
Henderson - The Gleaner
Hopkinsville - Kentucky New Era
Lexington - Herald-Leader
Louisville - Courier-Journal
Madisonville - The Messenger
Maysville - The Ledger-Independent
Middlesboro - Daily News
Murray - Ledger& Times
Owensboro - Messenger-Inquirer
Richmond - Richmond Register
Somerset - Commonwealth-Journal
Winchester - The Winchester Sun
WEEKLY PAPERS
Bardstown - The Kentucky Standard
Bedford - The Trimble Banner
Benton - Tribune-Courier
Cadiz - The Cadiz Record
Calhoun - McLean County News
Campbellsville - Central Ky. News Journal
Carrollton - News-Democrat
Clay City - Clay City Times
Cromona - Letcher Co. News-Press
Cumberland - Tri-City News
Cynthiana - Cynthiana Democrat
Dawson - Springs Progress
Erlanger - Kenton Co. Recorder
Florence - Boone Co. Recorder
Franklin - Franklin Favorite
Ft. Thomas - Campbell Co. Recorder
Fulton - Fulton Leader
Georgetown - News-Graphic
Greensburg - Record-Herald
Hardinsburg - Breckinridge Co. News Herald
Hodgenville - LaRue Co. Herald-News
Irvine - Citizen Voice & Times
LaGrange - The Oldham Era
Lancaster - Garrard Co. News
12
Lawrenceburg - The Anderson News
Lebanon - The Lebanon Enterprise
Liberty - Casey Co. News
London - The Sentinel-Echo
Marion - The Crittenden Press
Morganfield - Union Co. Advocate
Mt. Sterling - Mt. Sterling Advocate
Murray - Murray State News
New Castle - Henry County Local
Nicholasville - The Jessamine Journal
Owenton - News-Herald
Owingsville Bath Co. - News-Outlook
Pikeville - Appalachian News-Express
Princeton - Times-Leader
Russell Springs - The Times Journal
Shelbyville - Sentinel News
Shepherdsville - The Pioneer News
Springfield - Springfield Sun
Stanford - Interior Journal
Taylorsville - Spencer Magnet
Tompkinsville - Tompkinsville News
Williamsburg - News-Journal
Williamstown - Grant County News
Simplify - and Save Both Time and Money!
With the Kentucky Combo Network,
The Cynthiana Democrat offers you
a combination rate with other area
publications. You save money and
time because you only need
to make one call to place your ad
in the papers you choose, and
you only have to deal with
one bill.
(Minimum size:
3 column inches).
To view demographics,
go to www.lcni.com/mediakit.
CITY
• Bardstown
• Bedford
• Brandenburg
• Campbellsville
• Carrollton
• Cynthiana
• Elizabethtown
• Falmouth
• Fort Knox
• Hodgenville
• LaGrange
• Lawrenceburg
• Lebanon
• Liberty
• New Castle
• Owenton
• Shelbyville
• Shepherdsville
• Springfield
• Taylorsville
• Williamstown
• Leitchfield
COUNTY
Nelson County
Trimble County
Meade County Taylor County
Carroll County
Harrison County
Hardin County
Pendleton County
Hardin County
Larue County
Oldham County
Anderson County
Marion County
Casey County
Henry County
Owen County
Shelby County
Bullitt County
Washington County
Spencer County
Grant County
Grayson County
Mason
3
PUBLICATION(S)
The Kentucky Standard; Extra
The Trimble Banner
Meade County Messenger
The Central Kentucky News Journal; Extra
The News Democrat; River City Trading Post
The Cynthiana Democrat; Harrison Shopper
The News Enterprise; The Saving Source
The Falmouth Outlook; Outlook Shopper
Inside the Turret
LaRue County Herald News
The Oldham Era; Marketplace
The Anderson News; Anderson News Extra
The Lebanon Enterprise; Advantage
The Casey County News
The Henry County Local
The News Herald
The Sentinel News; Sentinel News Plus
The Pioneer News; Pioneer News/Extra
The Springfield Sun
The Spencer Magnet
The Grant Co. News; Grant Co. Express
The Record
13
Online Ad Opportunities
cynthianademocrat.com delivers over 37,000 page views per month.
Average number of visitors: 7,735 each month - that’s over 257 a day!
Upper Leaderboard
Top Prime
$15 per thousand
$150 per 10,000
728x90 pixels
$10 per thousand
$100 per 10,000
120x90 pixels
Marketplace
Skyscraper
Features your newspaper
print ad for 7 days, or until
next print edition publishes.
Ads are searchable by name
and key words for 7 days.
PLUS!
Direct email function
back to your business
Map request to your location
A link to your website
All for only $8!
$10 per thousand
$100 per 10,000
160x600 pixels
Weather Sponsor
Pet Sponsor
Obit Sponsor
Ad is featured on the
respective page.
Ask rep for further details.
$150/mo. or
$125/mo. for 3 mos.
468x60 pixels
Square
$6 per thousand
$60 per 10,000
300x250 pixels
Ad Gallery
Free with any upper
leaderboard, top prime,
skyscraper, or square ad
125x125 pixels
Bulk Discounts
20,000 Page Views
30,000 Page Views
40,000 Page Views
50,000 Page Views
120,000 Page Views
Over
ANY
Period
10%
15%
20%
25%
30%
Discounts off Rate
Discounts off Rate
Discounts off Rate
Discounts off Rate
Discounts off Rate
Bulk discounts are based upon total page views purchased.
10,000 minimum page views per newspaper required.
14
Help Us Help You!
Here are some the questions you can
ask yourself and discuss with your
advertising consultant to ensure your
advertising has the desired
focus and effect.
• Who are your competitors?
• What is your unique selling point (what makes you different from your competitors)?
• Where are your competitors located?
• Who are your targeted customers?
• Where do your customers come from?
• How are you reaching your customers now? What media
are you using?
c TV
c Cable
c Direct Mail
c Newspaper
c Internet
c Magazine
c Other
• Have you seen a return on your investment with any of the
above medias?
• If so which one and how did you track?
• Have you done a CPM (cost per thousand households
reached analysis) for each of those?
• Do you know the number of households reached and the
zipcode breakdown of the media you purchased? If not
ask your ad consultant for a zipcode breakdown of cities
and counties reached and how many households to use for
analysis. (See next page to learn how to do a CPM analysis)
• What’s your biggest challenge?
• What is your biggest season?
• What are your best-selling products?
• What are your most profitable products?
• What will make people drive to your business?
• When advertising, do you look at it as an expense or an
investment in your business?
• When advertising do you include a bang-for-the-buck
return?
• What is the offer…..What is the value?
• Would you travel to a business for the offer you’re
including in your ad?
Have You Ever Heard the Saying,
“You Get What You Pay For?”
Is cheaper really the best
bang for your buck?
Paper A:
An ad this size is $25 with total
distribution of 1,000 copies.
Cost Per
Thousand:
$25.00
Paper B:
An ad this size is $47.16 with total
distribution of 16,050 copies.
Cost Per Thousand
Households Reached:
$2.94
To Calculate Cost Per Thousand:
Ask for the publication’s circulation and their open
rate. Then use this simple formula to determine the
true cost of reaching your customers.
Open Rate ÷ Circulation in 1000s = Cost Per Thousand
Example: $11.79 ÷ 16.050 = .73 CPM
15
Special Event Opportunities
Don't overlook the many opportunities our Special Editions and monthly
features provide! Special Editions and Monthly Features are a great way to
reach out to a niche population, to compliment your regular advertising, and
to demonstrate your support for the people and organizations that make up
the community.
Harrison County Answer Book
Run
Date(s)
12/22/10, 1/24, 2/21,
3/29, 4/25, 5/25, 6/27,
7/26, 8/23, 9/27,
10/25, 11/23
1/6, 2/3, 3/3, 4/7, 5/5,
6/2, 7/7, 8/4, 9/1,
10/6, 11/3, 12/1
12/28/10
1/27/11
Sample Edition
2/15/11
2/24/11
Valentine’s Day
1/31/11
2/7 & 2/10/11
Harrison County Road Map
2/1/11
2/17/11
Salute to FFA
2/7/11
2/17/11
Medical Guide
2/28/11
3/24/11
NCAA Brackets
3/1/11
3/10 & 3/17/11
Easter
4/4/11
4/18 & 4/21/11
Child Abuse Awareness
4/5/11
4/14/11
Spring Sports
4/6/11
4/14/11
Home & Garden Section
3/30/11
4/21/11
Mother’s Day
4/25/11
5/5/11
Our Seniors Month
5/2/11
5/9 & 5/12/11
Graduation Salute
5/23/11
6/9/11
Father’s Day
5/25/11
6/16/11
At Your Service Directory
5/27/11
6/27/11
Summer Cooking
6/20/11
7/14/11
Back To School
7/5/11
7/21/11
Summer Things to Do
6/22/11
7/4 & 7/7/11
Fall Sports
8/8/11
8/25/11
Readers Choice
8/1/11
8/18/11
Harrison Co. Youth Livestock
8/17/11
8/25/11
Harrison Harvest
8/24/11
9/15/11
Taste of Harrison County
8/23/11
9/5 & 9/8/11
Emergency Responders Salute
8/22/11
9/8/11
4-H
9/27/11
10/6/11
(Home & Garden Show: 4/23-24
Breast Cancer Awareness
9/27/10
10/6/11
Holiday Advertising Packages Begin
10/31/11
Oct./Nov./Dec.
Veterans' Page
10/24/11
11/10/11
Holiday Gift Guide
10/24/11
11/24 & 11/28/11
Winter Sports
11/21/11
12/8/11
Christmas Parade
11/21/11
12/8/11
Yearbook
11/22/11
12/29/11
Season's Greetings
12/12/11
12/22/11
16
er g
m
m
u
S C o o ki n
and
Quick ipes
ec
R
Easy
to
lement
rat
A supp
Democ
nthiana 10
The Cy
, 20
July 15
E
TRIM LIN
OUTSIDE
Family Page
Advertising
Deadline
E TOP
NT • NOV.
TRIM LIN
SUPPLEME
Y
HOLIDA
Feature
18, 2010
ge area
critical ima
are set to
to trim
Margins
s
s are set
Guide line d 1/4” outside trim ”
Please blee ions are 7” x 10.5
ens
e
Final dim
e becaus
nally larg
e is intentio wants it.
The pag
CtP
the
way
that’s the
Gift
Guide
Features
and dates
subject to
change.
E
& R E C IP
M
E BOTTO
TRIM LIN
BOOK
2010