Sponsorship Opportunities

Sponsorship Opportunities
About the Canary Challenge
The Canary Challenge is an annual bike ride and 5km walk/run in Palo Alto, California and a pioneer in fundraising in the Bay Area.
Unlike many other organized charity bike rides, the Canary Challenge ensures that 100% of all funds raised are directed to the event
beneficiary, the Canary Foundation research programs, and do not cover the cost of the event operations.
Nearly 1,200 riders participated in the Canary Challenge in 2015 and raised more than $1.1 million for cancer early detection research
at the Canary Center. The mission of the center is to foster research leading to the development of blood tests and molecular imaging
approaches to identify and isolate early cancers. In 2016, Canary Challenge cyclists will ride with the goal of raising $1.75 million for
Canary Foundation research programs.
The Canary Foundation is the world’s first non-profit organization dedicated solely to the funding, discovery, and development of
tests for early cancer detection. The Canary Foundation was founded in 2005 by Don Listwin, a successful high-technology executive
who lost his mother to misdiagnosed ovarian cancer. Today, the Canary Research Teams continue to drive scientific progress through
blood and imaging biomarker discovery, with the ultimate goal of translating these technologies into diagnostics tests for the early
detection of cancer.
“The Canary Challenge is a perfect bike riding experience with great
support and wonderful people. It serves a very meaningful cause, and
it stirs the passion of those participating. I’ve done the Canary Challenge
for the past four years and plan to do it again. A rider can’t go wrong by
participating. It’s a joyful event.”
C.E. Floyd
The Ride
The Canary Challenge is a fully supported bike ride offering a 5 km walk/ride/run, 50 km, 50 mile, 75 km, and 100 mile rides – all with
multiple food and water stops, mechanical and medical assistance, and plenty of commemorative gifts. The rides cater to all levels of
cycling strength and time availability. The two longer routes cruise the foothills of the Peninsula, with the 75 km and 100 mile routes
taking the riders up and over Skyline Boulevard, through Pescadero and San Gregorio, onto Highway 1 and up the coast. In 2013, a
family friendly 5k walk/ride/run route was added to the event. In the 5th annual Canary Challenge, nearly 1,200 cyclists of varying skill
level rode in the event. In 2016, we anticipate 1,500 cyclists to participate, each raising a minimum $400.
The 5K Canary Cruiser
The Canary Challenge 5k is a family friendly route, canvassing the village of the Canary Challenge. Bring your kids, your family, your
running buddies, or your bike. However you want to complete the 5k is up to you!
“I’m 73 years old and have had both hips replaced. 25 miles is the longest
I’ve ever ridden before, so 50K was a possible stretch. I decided to do the
ride as 3 close friends died from cancer in the past year. It was a totally
exhilarating feeling when crossing the finish line in under 3 hours and
having raised over $4500 and the memory of my three friends.”
James Harris
Events
The Canary Challenge features many pre-ride events for riders to participate in. There are monthly training rides, hosted by local
cycling club, Menlo Bike Club, a VIP dinner for top fundraisers, team captain events, plus many online resources for riders to find
information about fundraising and training.
When
The 6th annual Canary Challenge will be held on Saturday, September 24, 2016 and will start and finish in Palo Alto, California.
Who
Cyclists travel from all over the US and Canada to participate in the Canary Challenge. 10% of riders are cancer survivors or current
patients. Some Canary Challenge riders are weekend warriors; others are trained pros. Many Canary Challenge participants ride in
honor of a family member or friend fighting the disease.
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Cyclists range in age from 9 to 76.
The average Canary Challenge cyclist is 40 years old, trains for 3 months.
The average rider solicits 18 donors, and raises approximately $1,000.
Over 150 volunteers donate their time.
31 corporations provide in-kind donations of products or services.
“This is a terrific cause that will
hopefully help millions in the future.
The event is very well constructed and
organized. It has certainly been fun
and rewarding to be part of it.”
Doug Roseborough
Sponsorship Opportunities
The Canary Challenge presents a number of different sponsorship activation opportunities to associate your company’s brand with its
support of the Canary Foundation and its cancer early detection programs.
The event is a premium ride experience with a focus on three attractive target audiences:
• Riders from Silicon Valley companies.
• Cycling enthusiasts who participate and closely follow cycling as a sport.
• Stanford University and Hospital communities who support innovation in cancer research and care.
The Canary Challenge uniquely brings together world class stars of road cycling combined with a breath-taking coastal route and food
and drink representative of the best that the Northern California region has to offer.
Past Sponsors
• Avaya
• SAP
• HP
• AT&T Foundry
• Spunk
• Endicia
• Juniper
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Ericsson
Bavarian Nordic
El Camino Hospital
BMC Software
The Matthews Group
Stanford Federal Credit Union
Icon Venture Partners
Vanderkitten Athletics
Corporate Team Sponsorship
The Canary Challenge is continuing to offer opportunities for groups to create teams, train together, and support cancer research.
Teams are generally made up of the following types of groups:
• Family
• Friends
• Corporate
A team consists of at least 4 riders. Team sponsorship covers 10 registration fees, each individual rider must still meet the minimum
fundraising requirement of $400. In 2015, the Canary Challenge had over 100 teams.
Team Sponsor
2016 Team Sponsors
$5,000
$5,000
Registrations
Feature on Canary Challenge
website
Team Tent/Banner/Cooler in
HP Village
Custom Jerseys
Custom Poster
10
Registrations
Feature on Canary Challenge
website
Team Tent/Banner/Cooler in
HP Village
Custom Jerseys
Custom Poster
10
Registrations
Tickets to post-ride party
Sponsor name in event logo
Sponsor name in tagline below
event logo
Logo on rider kit
Logo on banner at start/finish
line
Logo and signage at 1 rest stop
Announcements throughout the
day
Option to add materials to
goodie bag
Logo on posters, cards, and in
media kits
Featured posts on Facebook and
Twitter Feed
Feature on Canary Challenge
website
Profile in Canary Foundation
E-Newsletter
Title Sponsor
Presenting Sponsor
Gold Sponsor
$30,000
$20,000
$10,000
15
15
10
10
5
5
Adopt-a-Rest Stop
Sponsor a rest stop
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2016 Rest Stop Sponsors
Rest stop named after your organization
Bring your own volunteers to provide information to riders
Signage with your name on it
Bring literature or giveways for riders
Available Rest Stops - $500 sponorship
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Canary Center at Porter Drive, Palo Alto
Cañada Road
King’s Mountain
Tunitas Creek at the Bike Hut
Pescadero
“The Canary Challenge proved to me that I can make a real difference
raising money for cancer research. The whole experience was amazing,
riding with thousands of people who care about this cause. I made friends
that will last a lifetime and made a difference that matters.”
Michael Janis
A La Carte Sponsorship Options
IN-Kind Sponsorships
$7500 Water Bottles
Logo on water bottles which all riders receive as a participant gift.
Media
Online adveritsing, public relations, and/or publicity services for the event,
including radio, television, magazine, internet, and newspaper.
$2500 Photography
Official sponsor for race photos. Watermark logo appears on photos.
$2500 Photo Booth
Logo stamped on photo booth photos. Watermark stamp on photo booth photos.
TRANSPORTATION Sponsorship
Help us with our logistical needs for our event. Transportation needed:
3 cargo vans from 9/22-9/26
3 12’ parcel vans or 15’ box van from 9/23-9/25
2 pick-up trucks from 9/23-9/25
Goodie bag swag sponsorship
Jersey Bins
One of our giveways for our participants: a special bag to keep your phone dry
while it’s in your jersey pocket.
reflective safety ankle bands
A giveway for our particpants, with your logo. This reflective ankle band straps
around your ankle for added safety and reflectivity.
Sigma Lighting Systems
A giveway for top fundraisers, with your logo.
This high-quality light is perfect for cyclists
out and about early in the morning or after
work in the dark.
Print
Supply printed materials for the event.
Signage
Supply signage for race day, including marker signs, banners.
Snack
Provide healthy snacks and rest stops.
Music
Donate DJ or band entertainment
Adopt-a-Rest Stop
Supply signage, entertainment, and branding for a rest stop. 4 stops to choose
from.
Beer Garden
Sponsorship for beverages.
Safety Zone
Provide mechanical support and safety supplies in the village.
VIP Parking
Sponsor the VIP Parking section at HP.
Canary Challenge Past Figures
Canary Challenge Results
2013
2014
2015
Riders
Teams
Event Goal
844
79
$1,000,000
1,064
1,131
108
101
$1,250,000 $1,500,000
2016 Goal
1,250
112
$1,750,000
Team Analysis
2013 Total
2014 Total
2015 Total
2016 Goal
Number of Teams
Average Number of Riders per
Team
Number of Riders on a Team
Donations Raised by Teams
79
9
108
10
101
10
112
10
757 (90%)
$837,000
941 (88%)
$1,107,672
989 (87%)
$1,151,183
1,125 (90%)
$1,300,000
Teams
Riders
2014
2015
YTD (2016)
108
1,064
101
1,131
20
85
For marketing and sponsorship information, contact [email protected]
For team sponsorship information, contact [email protected]