Export Magazine
Transcription
Export Magazine
I N T E R N E T [email protected] THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE exportmagazine.net N. 2/2012 - bimestrale - MTE Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. - Spedizione in abbonamento Postale D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi COMPANY FRANCK OLIVIER PARFUMS A TRIBUTE TO WOMANKIND THE ETERNAL MUSE From fashion to fragrance a continuing success characterized by French elegance. FOR OVER 40 YEARS FRANCK OLIVIER HAS BEEN SYNONYMOUS IN FASHION WITH A DYNAMIC AND ELEGANT STYLE. THE LABEL, MADE UP OF THE NAMES OF THE DESIGNER’S TWO CHILDREN, ADDRESSES WOMEN LOOKING FOR A DISTINCTIVE STYLE AND CLIENTS INCLUDE NAMES FROM POLITICS AND SHOW BUSINESS. IT WAS IN 1993 THAT THE BRAND CONSOLIDATED ITS REPUTATION WITH THE LAUNCH OF ITS FIRST FEMALE FRAGRANCE. FRANCK OLIVIER PERFUMES, IN WHICH THE DESIGNER TAKES AN ACTIVE PART IN THE CREATION OF THE ESSENCE AND THE DESIGN OF THE BOTTLE, WITH THE MOTIVATION OF PAYING TRIBUTE TO HIS ETERNAL MUSE: WOMANKIND. FRANCK OLIVIER PERFUMES ARE DESIGNED, ELABORATED AND MARKETED BY SODIP. THANKS TO THE COLLABORATION OF YOUNG STYLISTS AND DESIGNERS AND WORKING WITH THE MOST IMPORTANT FRENCH PERFUMERS TO DEVELOP AND SELECT FRAGRANCES, THE CREATIONS ARE EXCLUSIVE AND SOPHISTICATED, REFLECTING THE DISTINCTIVE STYLE OF FRANCK OLIVIER FASHIONS. 43 LAUNCH SUNRISE FRANCK OLIVIER The Dawn of a New Fragrance by Franck Olivier French prêt-à-porter label Franck Olivier presents a new fragrance inspired by daybreak. S Sunrise Franck Olivier: that magical moment when everything seems possible, the night has gone and the promise of a new day lies ahead: this is the inspiration for the new Franck Olivier fragrances, for him and for her. Clear and captivating, Sunrise Women is the very reflection of tenderness and bliss. Fresh and wild top notes of Granny Smith Apples, raspberry and lemon give way to a more feminine and sensual heart of orange blossom, jasmine and tuberose, opening the door to dreams. The base notes of musk, sandalwood and patchouli evoke a more gourmand accord with a sillage that is delicate yet still mysterious. The Eau de Parfum comes in 75 ml 50 ml and 30 ml sizes and is complemented by a 7.5 ml Eau de Parfum. The packaging for this appealing fragrance is inspired by a delightful longing for Springtime, flowers and country walks. Sunrise for Women is an incitement to love, tenderness and sharing feelings. Cheerful, fresh and trendy colours adorn the packaging and bottle of rare intensity. The harmonious and chic appearance of this fragrance stimulates a desire to discover the extraordinary and the new – what happens after sunrise. 46 The orchestration of the bottom notes illustrate the spirited character of this fragrance: amber and tonka beans form a mysterious duo in the base The men’s fragrance opens with bergamot, lavender and myrtle setting the tone for this original and engaging masculine composition. It whisks us off to a world packed with feeling and emotion thanks to an enchanting and mysterious heart of violet leaf, clary sage and jasmine that will captivate the man looking for an unusual and innovative fragrance. that contrast with one another yet render each other more sublime, whilst sandalwood adds its depth and sensuality. Sunrise Men comes as an Eau de toilette spray in 75 ml and 50 ml sizes and a miniature replica of 7.5 ml. True to the creative direction of the Franck Olivier perfume house, this line for men releases an aura and a sensuality that is very masculine and profoundly inspired by the spirit of Paris. The magnificent bottle has strong square and angular lines. Both fragrance and bottle evoke a highly masculine world with a style that is both sporting and up to the moment.