Air freshener MY SHALDAN V6

MY SHALDAN V6
PRODUCT ANALYSIS
PRODUCT BENEFITS
PRODUCT
DESCRIPTION
Air freshener MY SHALDAN V6
Evaporating gel in can
Main ingredient: D-Limonene made of natural citrus
extract oil
80 g
International Customs Tariff no. 330749000000
Made in Japan
Packagingdetails:
inner box 12pcs, master carton 144pc, master carton gross
weight 16kg, 24 cartons=3456pcs on 1euro pallet
Availablein 8 fragrances:
apple, lemon, lime, mango, mixed berry,
peach, squash, orange
* Muscat and SweetGardenia are discontinued
PRODUCT
SAFETY
Evaporating gel is safefor human health
Safefor use in car – the product will not damageany car interior component
Safefor use at home or office – the product will not damagecarpet or furniture
Risks: Flamable, Irritating to skin, Not stable at high temperatures or direct sunlight, The
product and its’ container needsto be disposed with no content releaseto environment
The gel will melt if exposedto extensive heath or direct sunlight
Material SafetyData Sheetis available
The manufacturer of the product is registered at REACH,each appointed distributor will be
registered as product importer at REACH
Starting from summer 2009. the product will be declared by following Risk and Safety
phrasesand Pictograms: R10,R38,R43,R50/53,S2, S24,S37,S60, S61,Xi, N
PRODUCT
VALUE AND
BENEFITS
for consumer
The product is used to improve the ambience, to
eliminate the odors and to refresh the air
High quality fragrance with six appealing natural scents
made of extract citrus oil
Fragrance intensity is mild and scentsare clear and
discrete
The quality and the intense of the fragrance is stabile
throughout the period of usage
Extended durability of the fragrance emitting to over 6
weeks(up to 8 weeks,depending on the season)
Attractive and fresh design, easily understood by
consumer
PRODUCT
VALUE AND
BENEFITS
for consumer
The product is easy to use
The product is packed in a nice metal container with the top
cover preventing evaporation before opening
The container is suitable for use in car, at home or in office
The product is not using energy
PRODUCT
VALUE AND
BENEFITS
for distributor
Excellent quality of product
Very good price/quality ratio
Appealing design easily understood by consumers
Mass market product
Multiple target markets (automotive, house hold, tourist service
operators)
Placement to numerous saleschannel
High profitability
Limited assortment that does not require large POS/shelf space
No after-sales service required
Easystock management and cash flow planning via effective
purchaseplanning
Easyaccessto salesstatistics per saleschannel or salesper fragrance
data from other similar markets
SALES
CHANNEL
Car improvement, Car care and Car accessory wholesale
and retail
Cash & Carry
Hypermarkets
Superstores/ Supermarkets
Discounters
DIY and home improvement centers
Drogerie
Catalogue & e-commerce sales
Gifs & incentives
Tourist serviceoperators, hotels and similar
CROSS COUNTRY AVERAGE
DISTRIBUTION PER RETAIL CHANNEL
DROGERIE
2%
DISCOUNTERS
2%
DIY
4%
CASH&CARRY
15%
PETROLSTATION
22%
HYPERMARKET
53%
CASH&CARRY
HYPERMARKET
PETROLSTATION
DIY
DROGERIE
DISCOUNTERS
MY SHALDAN vs COMPETITIVE
PRODUCTS
STRENGTHS
Excellent quality of fragrance
Better price/quality ratio
Consumerscan easily
understand the product
6 weeksguaranteed
durability
Higher profitability
Multiple target markets
WEAKNESSES
Product is new at the market
Product is not stabile on high
temperature and direct
sunlight
No aggressive advertising
POSdisplay material and
incentives are under
development
POS LAYOUT
poor
excellent
Promotions run at
hypermarkets
Promotions or action salesrun
in hypermarkets can increase
monthly salesin hypermarkets by
40%
Promotions run at
petrol stations
Promotions, action salesor action
salesof innovative multipack
products can increasemonthly
salesat petrol stations by 55%
Promotions run at
petrol stations
Ideas for
innovative packages
Promotion activities