agenda - NewspaperTMC
Transcription
agenda - NewspaperTMC
Newspaper Target Marketing Coalition Conference March 12 - 15 Scottsdale Conference Center Scottsdale, AZ Leading the Industry in Audience Reach and Innovation! With special assistance from WELCOME to Corporate Director Major and National Sales, Morris Publishing Group 2 P.O. Box 1949 Jacksonville, FL 32231 Rich Reinin ana Perry Faci PRESIDENT, Newspaper Target Marketing Coalition Photo by Jane Comfort Photo by The convergence of old and new! There are many similarities between the newspaper industry and Scottsdale, Arizona. Scottsdale is a mix the Old West and modern luxuries and we are grounded in print but have adopted the Digital-First mantra. This year’s conference reflects similar convergence. NTMC is stretching the boundaries of past conferences to include some oldies but goodies, as well as some new content and interaction opportunities. NTMC’s goal is to give newspapers access to advertiser’s insights, goals and future plans. This year, as in past years, we have kept your needs top of mind. Times change and NTMC listens and responds. This year’s agenda gives NTMC the chance to stretch beyond familiar advertisers to include categories that we have not heard from in recent years. We are pleased to bring to Scottsdale both Ashley Furniture and Walmart. In both cases, these accounts have seen their categories become very competitive and will share their stories with us. And, on the agency side, we have presenting both NSA and Media Space Solutions. While National advertisers have always been a staple at NTMC conferences, we are pleased to have speakers from large regional accounts this year including Mattress Firm and Family Dollar as part of a Regional Advertising Panel on Wednesday. And even though advertisers are always a key conference feature, the NTMC’s goal is to lead our industry with pertinent business segments that are available to our members only. Paul Boyle will keep us abreast of the latest USPS Valassis NSA, Jim Hart will lead a discussion on TMC benchmarking versus Valassis and 200 other newspapers, and Jessica George from AAM will provide new perspective on “Select” program verified circulation and reporting options. We will also get a preview of what ShopLocal has in store for the upcoming NAA conference in April. NTMC will also have two “hot topic” segments on the agenda, to give newspaper attendees the opportunity to dig deeper into areas of most interest and bring home valuable information from your peers. And last but not least, in addition to our sponsor session on Friday, we end each evening with time to reflect on the day and our business opportunities with our sponsors and newspaper colleagues from around the country and on our shared vision and strength that will carry each of our companies forward, bridging the old and the new, well into the future. We hope you take in all that NTMC and Scottsdale have to offer, and take away more than you had hoped!! ger ARIZONA Tuesday 3/12/13: 5-9PM Board Meeting and Dinner (board members only) 5:00PM Board meeting 7:00PM Board Dinner Sponsored by: List Management Services, Inc. 9:30PMInformal reception in conference center Sangria’s Lounge (everyone invited) Sponsored by: NTMC Wednesday Morning 3/13/13: 7:30AM Breakfast Buffet - Papago Breakout Room (everyone invited) 8:00AM $100 in early bird gift cards Sponsored by: Rockledge Software 8:30AM to noon - Welcome and Morning Advertiser segments - MARICOPA CONFERENCE ROOM (everyone invited) 8:30AMPresident’s Welcome and Attendee Intros: Jane Comfort, Morris Publishing Group 9:00AM Welcome from The Arizona Republic Chris Stegman, VP Advertising 9:15AM “Presenting” Sponsor - CIPS Marketing Group Manuel Collazo , VP, Sales & Marketing 9:45AMBreak 10:00AM Advertiser segment #1: Regional Advertising panel Daryl Newton, InnovateRetail, representing Mattress Firm John Cayne, Global Media, representing various QSR’s Dan Briley, Family Dollar 11:00AM Advertiser segment #2: Regional Advertising roundtables 11:45AM Lunch sponsor comments: Robin Hunt, The Kennedy Group 12-1PM Lunch - Vista Verde (everyone invited) Sponsored by: Photo by John Harris The Kennedy Group Dress is business casual for all meetings. Jeans and boots required Wednesday night!! 3 Wednesday Afternoon 3/13/13: 1-5PM Afternoon Business segments - MARICOPA (newspapers only) 1:00PM Business segment #1: Hot topics #1 - newspaper attendees discuss topics of most interest; based on pre-conference survey and final tally taken during lunch 2:00PMBusiness segment #2: Verified Distribution and AAM reporting options – Jessica George, Senior Manager, Publisher Relations, Alliance for Audited Media 3:00PMBreak 3:15PMBusiness segment #3: Benchmarking Your TMC vs. Valassis and 200 other newspapers - Jim Hart, President, Integrated Advertising Solutions 4:15PM Dinner sponsor comments: Randall Brant, American Circulation Innovations 4:30PM New conference attendee comments and discussion 6-9:30PMWestern Theme Reception and Dinner - SR&CC Alameda (everyone invited) Alameda patio area, w/ arbor lighting above, surprises, music and fun! Reception sponsored by: Preferred Marketing Solutions Dinner sponsored by: American Circulation Innovations 9:30PM Evening: Networking On your own… Thursday Morning 3/14/13: 8:00AM Breakfast Buffet - Papago (everyone invited) 8:30AM $200 in early bird gift cards Sponsored by: Quad Graphics 9:00AM to noon - Morning Advertiser segments and roundtables - MARICOPA (everyone invited) 9:00AMAdvertiser segment #3: Ashley Furniture - Marlene M. Squires-Swanson, Director Enterprise Advertising and Marketing, Ashley Furniture 9:45AMBreak 10:00AMAdvertiser segment #4: NSA (representing Sears) - Cathy Petritz, Vice President, Account Director, Newspaper Services of America 10:45AMAdvertiser segment #5: Two National Advertising roundtables, 20 minutes each 11:30AMLunch sponsor comments: John Short, NewsNotes Advertising 4 Thursday Afternoon 3/14/13: 1:45-12:15PM Group Photo (everyone invited) 1 Sponsored by: Marketing Solutions Group 12:15 to Lunch - Vista Verde (everyone invited) 1:15PM Sponsored by: NewsNotes Advertising 1:15-5PMAfternoon Business segments - MARICOPA (newspapers only) 1:15PMBusiness segment #4: NAA Update - Valassis NSA, Postal Rates, and Saturday Delivery - Paul Boyle, Senior Vice President/ Public Policy, Newspaper Association of America 2:00PM Q&A and additional discussion 2:15PMNTMC Elections for Treasurer, Secretary and At-large; new members voted 2:45PMBreak 3:00PMBusiness segment #5: How ShopLocal is helping retailers amplify their print efforts online - Lester Holze, Vice President, Business Development, ShopLocal 3:45PMBusiness segment #6: Hot Topics #2 - newspaper attendees discuss topics of most interest 4:45PM Dinner sponsor comments: Keith Bartlett, doodad 6-9:30PMReception and Dinner (everyone invited) - Roaring Fork at 4800 North Scottsdale Rd. 5:45-6:15PMCoaches transport guests to venue; and Old Town Scottsdale after dinner 6:00PMReception 7:00PMDinner Event transportation sponsored by: Global Ad Distribution Reception sponsored by: Century Printing and Packaging Dinner sponsored by: doodad 9:30PM Evening Networking On your own… Dress is business casual for all meetings. Jeans and boots required Wednesday night!! 5 Friday Morning 3/15/13: 7:30AM Breakfast Buffet - Papago (everyone invited) 8:00AM $300 in early bird gift cards Sponsored by: American Newspaper Solutions 8:30 to 11:00AM - Morning Advertiser segments and Sponsor Exchange - MARICOPA (everyone invited) 8:30AMAdvertiser segment #6: Novus Media (representing MediaVest and Walmart) – Marsha Lawrence, Director of Media Investment, Novus Media 9:15AMSponsor segment: Remaining supporting sponsor comments and interaction with all our conference sponsors; business card/gift card drawing - 14 gift cards totaling $1,050 10:15AMBreak 10:30AMAdvertiser segment #7: Mediaspace, The Blue Sky Collective and the Future of Newspaper Advertising – Colin May, Buying Director, and Pete Krohse, Buying Manager, Mediaspace 11:15AM Final discussion, next conference, evaluations, adjourn (newspapers only) Friday Afternoon 3/15/13: Afternoon outings (everyone invited) 1:05PM Baseball - 1:05PM: reserved seats for D-Backs vs. Oakland at Talking Stick (with Keith Gilpin) 1:20PM Golf - Three foursomes at We-Ko-Pa Golf Club, Cholla Course, 18200 East Toh Vee Circle, Fort McDowell, AZ 85264 (with Don Poepping) 1:30PM- Cooking School - Classic Cooking Academy, 4:30PM Sizzling southwest menu; lunch with beer and wine included; 10411 E. McDowell Mountain Ranch Rd., Scottsdale, AZ 85255 (with Sindy Speelman) Sponsored by: Tactician Media Conference Shipping to send product samples or other material: 6 Your Name/NTMC Conference Scottsdale Conference Center 7700 East McCormick Parkway Scottsdale, AZ 85258 Speakers: Daryl Newton Owner InnovateRetail Daryl Newton, owner of InnovateRetail, a Consulting firm that invests in Retail Owner’s work on their business, instead of in their business. InnovateRetail participates in all aspects of advertising from planning, buying, production, printing, and in-store execution. InnovateRetail also has a consumer research arm to reach out for consumer feedback and opinions. InnovateRetail has worked for all of the major manufacturers as a consultant or doing research. Daryl’s background in both the mattress Wholesale and Retail side has created a unique prospective to his clients. As a Mattress Firm Franchise owner in Phoenix Arizona, Daryl and his partner built a 22-store chain before selling it back to Mattress Firm Corporate. Daryl has a bachelor’s degree in Finance and Accounting from Stephen F. Austin State University in Texas. Daryl loves to talk about how he plays golf, but most of this spare time is spent with his wife, 3 children, and 2 grandchildren. The only true investment in life is people. It will pay off more than anything else! Jessica George Senior Manager, Publisher Relations Alliance for Audited Media Jessica George joined AAM as a newspaper field auditor in 1998. In 2001, Jessica relocated to AAM’s headquarters in Schaumburg, Ill. to join the centralized auditing team. In 2003, she joined AAM’s Technical Review and Report Processing team where she was responsible for the timely and accurate release of AAM’s Snapshot (formerly FAS-FAX) report. She also assisted in the development of the online filing tool. Finally, in 2006, Jessica joined the Publisher Relations department, and was promoted to senior publisher relations manager in 2008. In her current position, Jessica is responsible for day-to-day contact with AAM members regarding rule interpretations and technical questions. Jessica also aids in the design and execution of AAM’s training programs and educational materials. Jessica received her bachelor’s degree from Concordia College in Moorhead, Minn. 7 John Cayne Vice President Global Media Group Dan Briley Director, Media Services & Advertising Operations Family Dollar John is an executive, overseeing business development, client services, vendor rate negotiation and analytics. His extensive experience working in direct response brings a unique analytical approach to working with retail business models. His career has taken an interesting path considering he was once an aspiring copywriter, migrating to the “other side” becoming a “suit” in account services at a full service ad agency, only to “flip” to the media side in 1997. Dan Briley is responsible for the strategic planning and development, buying, analysis of Family Dollar’s media program with a heavy focus on print. In this role, Dan is responsible for leading his advertising agencies on Family Dollar’s strategic marketing and media strategies/ initiatives. In addition, partnering with key stakeholder internally at Family Dollar in developing integrated marketing plans that drive traffic and awareness. John has worked on a variety of QSR/Fast Casual/ Casual Dining clients throughout his career. Quiznos, Carl’s Jr., Arbys, In-N-Out, Subway, Dominos, Taco Bell and Steak-N-Shake just to name a few. Dan has significant retail and agency experience which includes 9 years working at Newspaper Services of America working on clients including Sears, Michaels, AT&T, Ace Hardware and many more Fortune 300 retailers brands. Prior to joining Family Dollar, Dan was the media manager at Lowe’s Companies Inc. leading all media planning, print media buying and marketing budgets for all brand categories. John is a firm believer that all entities in the media business should take responsibility to deliver results – accountability is his middle name. John remains a strong believer in print media, direct marketing and newspapers. He has seen the results and knows ROI still exists when the correct planning approach is used. Jim Hart President Integrated Advertising Solutions Dan holds a B.A in Business Management from Benedictine University. Marlene SquiresSwanson Director of Enterprise Advertising & Marketing Ashley Furniture HomeStores Jim has spent the past 31 years working with or for newspapers. The first 15 were spent in Advertising, the last 5 as an Ad Director. He then moved to The Arizona Republic to launch their Direct Marketing efforts, where he was named Arizona Direct Marketer of the Year by the Arizona Direct Marketing Association. He has played a role in 16 TMC launches, assisted 8 newspapers with partnership negotiations with ADVO/Valassis and has guided the TMC production efforts, at various levels, for dozens of newspapers. His PandDNow program has helped over 60 newspapers drive print and deliver revenues. Participating papers sold over 1,000,000,000 pieces last year. New members typically increase their volume by at least 200% in 90 days. Recently expanded the program to Facebook. com/PandDNow. Just launched TV on Demand, a program that allows newspapers to combine video, email, online, social, mobile and print into powerful advertising packages for their clients. A native of Wisconsin, Marlene’s experience in advertising, retail and client service is extensive, working for companies such as ADVO, Gannett, Journal Communications and Quad/Graphics. Agency ABD Group, Chicago, is where Marlene developed the creative strategy for Sears’ Automotive and Sears’ HomeLife accounts, taking Sears’ automotive from line art drawings to tire photography shots for all automotive stores. Most known for her Senior management role at NSA Media representing blue chip accounts such as AT&T, AT& T Wireless, JC Penney, Western Auto (Sears’ Automotive Group) and Amazon, for nine years. In 2009, she started a packaged goods business called Marlene’s Premiere Desserts, LLC. These rum and liqueur cakes were on the grocery store shelves within 6 months of the business inception, shipping rum cakes and liqueur cakes world-wide. Marlene’s retail experience included stints for multi-store retailers such as Checker Auto Stores, Pep Boys and Shopko Stores. Currently as Director of Advertising & Marketing for the corporate Ashley Furniture HomeStores, she is responsible for all advertising and marketing programs. She resides in Tampa with her husband and two teenage daughters. Speakers: Cathy Petritz Paul J. Boyle NSA Media, Alliance Media Newspaper Association of America VP, Director, Account Services, Cathy Petritz, VP, Director, Account Services with 25+ years of agency and client-side strategic planning and campaign activation experience, is known for her strong and unprecedented commitment to proactive client service. Joining the agency in 1993, Cathy has successfully leveraged her talents and skills across numerous agency functions while supporting the agency’s largest clients. Senior Vice President/ Government Affairs Paul J. Boyle is Senior Vice President/Public Policy for the Newspaper Association of America, the newspaper industry’s largest trade organization. NAA has nearly 2,000 member newspapers in the United States and Canada, the majority of which are daily newspapers that account for approximately 90 percent of U.S. daily circulation. Boyle is the chief lobbyist and manages the legislative and regulatory affairs operation of the association, covering issues such as: tax policy, copyright, postal affairs, the media ownership rules, advertising regulations, and the First Amendment. Under Boyle’s leadership, the industry has preserved the current tax treatment of advertising expenses; resisted government efforts to reclassify independent contractors, reduced postal rates impacting newspapers and obtained structural reforms to the Freedom of Information Act. He has been with the Association in various capacities for 23 years. Boyle is a member of the American Society of Association Executives. He is a graduate of the University of California, Santa Barbara. He and his wife, Joy, live in Washington, D.C. Marsha Lawrence Director, Media Investment Lester H. Holze Vice President of Business Development ShopLocal ShopLocal is the leading online circular company in the United States. By hosting and processing the online circular for 100 retailers including 42 of the top 50 retailers, ShopLocal has a unique perspective on retailer’s plans to compliment print with digital amplification of their newspaper circulars. Lester has over 12 years of newspaper sales management experience at The Winston Salem Journal, The Washington Post, and The Baltimore Sun. From Chicago, Lester returned there to work on the Corporate Digital Sales team for Comcast where he launched the very first Video Circulars On Demand product on Comcast On Demand. After Comcast, Lester came to ShopLocal to help create best in class online circular experiences and strategies to increase the distribution of the content online. He has been VP of Business Development for over a year working on the partnerships with the major newspaper companies as well with many online portals, ad networks, and emerging technology to find additional online distribution of their offers. He is a graduate of Marquette University in Milwaukee. Colin May Peter Krohse Mediaspace Mediaspace Buying Director Buying Manager Novus Media, Inc. Marsha leads the media investment team responsible for negotiations with literally thousands of publications utilized by Walmart to support their insert, ROP and Grand Opening programs. The Walmart local print and digital business was awarded to Novus last summer and since August her team has: placed over 100,000 ads; representing over 2 Billion in circulation; and negotiated rates for over 1,200 newspaper products. This year, Novus was awarded the Sam’s Club business and her team is actively involved in absorbing a large portion of this activity. Prior to joining Novus, Marsha was employed by Best Buy Co, Inc. During her 17 years at Best Buy, she was responsible for the team that analyzed and negotiated with over 800 newspapers. Throughout her career, Marsha has been actively involved with the newspaper industry – serving on numerous bi-partisan committees and, as a member and past President of the CAC board of directors. She is a native Minnesotan, a proud mother of three grown children and one (almost two) sons-in-law, and a doting first-time grandmother. Colin has dedicated his career to exceptional planning and buying across all forms of media, with a particular emphasis in print media. Having worked on both the publication and agency side of the business, he has gained a unique perspective on the print industry. With nearly a decade of experience planning, negotiating, and implementing custom advertising programs based on clients’ diverse needs, he is committed to developing effective campaigns. This knowledge, combined with his desire to build relationships that are centered on trust and respect, have allowed him to continually exceed expectations of both his clients and his media partners. Colin is a graduate of the University of Wisconsin – Eau Claire with a degree in Journalism, and prior to joining Mediaspace Solutions he worked for Thayer Media, Denver Post & Rocky Mountain News, and Novus Print Media. Pete Krohse joined Mediaspace Solutions as a Buying Manager in February 2009. Pete’s enthusiasm for technology and analysis has helped maximize the efficiency of the buying group, allowing a small cohesive team to manage large and complex negotiations. Pete brings 7+ years of media buying experience in radio and print to the table. He is also leading a group of developers to produce a new buying platform that will allow Mediaspace Solutions to continue its growth in categories like pre-prints, digital and magazines. Pete is dedicated to finding a way to increase revenue for his newspaper partners while also providing optimal ROI for the clients. Prior to joining Mediaspace, Pete worked on the Affiliate Services team at Marketing Architects managing all radio buys for the top radio markets in the US. 8 Quality. Integrity. Reliability. CIPS Marketing Group harnesses the power of GPS technology, market intelligence, and worldclass operational expertise to deliver more than 10 million products direct to households nationwide, every week. Our full service marketing and client services resources enable us to successfully deliver our customer products with unsurpassed integrity and reliability. Put our 40 years of expertise to work for your distribution program. www.cipsmarketing.com Contact us today for your FREE consultation 310.769.6900 x235 NTMC Conference Sponsors Special thanks to all our 2013 Conference Sponsors! Presenting Sponsor: CIPS Marketing Group Distinguished Sponsors: American Circulation Innovations doodad NewsNotes Advertising The Kennedy Group Supporting Sponsors: American Newspaper Solutions Century Printing and Packaging Global Ad Distribution List Management Services Marketing Solutions Group Preferred Marketing Solutions Quad Graphics Rockledge Software Tactician Media NTMC Affiliate Members Nielsen Nielsen has the tools that can make you more informed and more effective as a business partner – to help you nourish and deepen your client relationships. Contact: Sandi Settle (858) 677-9568 [email protected] American Circulation Innovations Preferred Marketing Solutions Just in time. Worry free. Quick turn, single sheet inserts are what we print everyday (and we print a lot). Contact: David Henderson (859) 624-2736 Contact: Manuel Collazo (310) 769-6900 x235 American Newspaper Solutions Century Printing and Packaging [email protected]. ACI is the nation’s largest provider of multi-channel distribution services and the only one offering publishers a full selection of delivery services, including TMC, paid home delivery, single copy, niche distribution and Sunday Select targeted delivery. The industry leader in converting TMC/nonsubscriber deliveries from US Mail to “auditable” private carrier delivery. Call us today to see how ANS can save you money and provide the best quality delivery. [email protected] [email protected] Contact: Randall Brant (310) 233-7943 CIPS Marketing Group The largest TMC and Alternate Distribution company in the U.S. with the Strongest Track Record of Successful TMC Conversions! Contact: Jeff Fasseel (248) 475-7881 [email protected] Front Page Ad Labels that sell, Customer Service that excels! Let us show you how our [Ad]Vantage Value program can help boost your Sticky Note bottom line. Contact: Ben Waldrop 800-770-9228 [email protected] NewsNotes® NewsNotes adhesive labels are repositionable, interactive advertising notes auto-applied to newspapers, inserts, direct mail, catalogs, magazines, or virtually any other commercial print media. NewsNotes advertisements Get Noticed by consumers and Drive Spend at retailers. Contact: John Short 800-676-9665 [email protected] 10 NTMC Board of Sponsors Jane Comfort President, NTMC Corporate Director Major and National Sales Morris Publishing Group (904) 359-4036 Susan Duchin NTMC Treasurer Director of Major and National Advertising Baltimore Sun (410) 332-6474 Joseph Jahns NTMC At-Large Director of Business Development Los Angeles Times (213) 237- 2345 Don Poepping NTMC At-Large Business Development Manager Las Vegas Review-Journal (702) 383-0371 Duff Heyl NTMC Vice-President TMC Sales and Operations Manager Arizona Republic (602) 444-4586 Sindy Speelman NTMC Secretary National Retail/ Preprint Manager New York Daily News (212) 210-1970 Chris Grow NTMC At-Large Director of Majors, National & Category Sales Milwaukee Journal-Sentinel (414) 224-2262 Philip Brown NTMC Executive Director philip.brown @newspapertmc.org (202) 386-6357 NTMC Membership E Union Hills Dr E Bell Rd Lookout Mountain Preserve le tsda Scot port Air E Greenway Rd E Thunderbird Rd E Cactus Rd Shaw Butte E Shea Blvd Salt River Fields Whispering Canyon N 16th St N 7th St N 7th Ave N Central Ave E Doubletree Ranch Rd Paradise Valley E Lincoln Dr Casino Arizona Talking Stick E Indian Bend Dr E McDonald Dr E Thomas Rd E Mcdowell Rd N Pima Rd Scottsdale N Hayden Rd E Indian School Rd Roaring Fork Ca Momelb un ack tai n N Scottsdale Rd E Camelback Rd Papago Mountain E Washington St W Buckeye Rd rbor Ha Sky E Broadway Rd Phoenix Zoo ort Airp S Mill Ave Phoenix S Priest Dr N 19th Ave Arizona Republic Atlanta Journal-Constitution Austin American-Statesman Baltimore Sun Birmingham News Boston Globe Buffalo News Chicago Sun-Times Chicago Tribune Cleveland Plain Dealer Columbus Disbatch Dallas Morning News Florida Times-Union Ft. Worth Star-Telegram Hartford Courant Houston Chronicle Kansas City Star Las Vegas Review-Journal Long Island Newsday Los Angeles Times Miami Herald Milwaukee Journal-Sentinel Minneapolis Star-Tribune New Jersey Star-Ledger New York Daily News Orange County Register Palm Beach Post Philadelphia Inquirer Pittsburgh Post-Gazette Pittsburgh Tribune-Review Portland Oregonian Sacramento Bee San Antonio Express-News San Diego Union-Tribune San Jose Mercury News Seattle Times South Florida Sun-Sentinel St. Louis Post-Disbatch The Virginian-Pilot Washington Post Tempe W University Dr Scottsdale Conference Center 7700 East McCormick Parkway Scottsdale, AZ 85258 | (480) 991-9000 11 Presenting CIPS Marketing Group Photo by Rich Printing provided by Preferred Marketing Solutions Reininger